MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 75.551	59.252 58.133	15.766 15.767	1.595 1.651

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.95 %	20.58 % 20.87 %	2.08 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5811	4621 4441	1214 1249	132 121	77.44 % 76.42 %	20.35 % 21.49 %	2.21 % 2.08 %
Elektronics	5833 6039	4562 4639	1155 1255	116 145	78.21 % 76.82 %	19.80 % 20.78 %	1.99 % 2.40 %
Entertainment	5887 5903	4518 4574	1242 1203	127 126	76.75 % 77.49 %	21.10 % 20.38 %	2.16 % 2.13 %
Cosmetics & Beauty	5995 5801	4649 4452	1213 1216	133 133	77.55 % 76.75 %	20.23 % 20.96 %	2.22 % 2.29 %
Food & Drink	5899 5889	4523 4505	1254 1258	122 126	76.67 % 76.50 %	21.26 % 21.36 %	2.07 % 2.14 %
Home & Garden	5782 5754	4470 4435	1189 1199	123 120	77.31 % 77.08 %	20.56 % 20.84 %	2.13 % 2.09 %
Finance	5772 5792	4663 4635	994 1035	115 122	80.79 % 80.02 %	17.22 % 17.87 %	1.99 % 2.11 %
Health	5975 5759	4841 4621	1020 1015	114 123	81.02 % 80.24 %	17.07 % 17.62 %	1.91 % 2.14 %
Pets	5858 5948	4488 4551	1246 1266	124 131	76.61 % 76.51 %	21.27 % 21.28 %	2.12 % 2.20 %
Sport & Fitness	5916 5636	4517 4297	1279 1209	120 130	76.35 % 76.24 %	21.62 % 21.45 %	2.03 % 2.31 %
Job & Career	5965 5765	4522 4326	1315 1323	128 116	75.81 % 75.04 %	22.05 % 22.95 %	2.15 % 2.01 %
Dating	5837 5826	4253 4229	1471 1464	113 133	72.86 % 72.59 %	25.20 % 25.13 %	1.94 % 2.28 %
Other	5927 5628	4625 4428	1174 1075	128 125	78.03 % 78.68 %	19.81 % 19.10 %	2.16 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5598	4089 4089	1328 1378	115 131	73.92 % 73.04 %	24.01 % 24.62 %	2.08 % 2.34 %
Outlook Mail	5564 5540	4210 4155	1236 1260	118 125	75.66 % 75.00 %	22.21 % 22.74 %	2.12 % 2.26 %
Yahoo Mail	5448 5379	4117 4103	1213 1165	118 111	75.57 % 76.28 %	22.27 % 21.66 %	2.17 % 2.06 %
AOL Mail	5409 5582	4134 4278	1161 1178	114 126	76.43 % 76.64 %	21.46 % 21.10 %	2.11 % 2.26 %
Mail.com	5504 5366	4344 4162	1044 1093	116 111	78.92 % 77.56 %	18.97 % 20.37 %	2.11 % 2.07 %
Yandex Mail	5317 5451	4106 4130	1115 1196	96 125	77.22 % 75.77 %	20.97 % 21.94 %	1.81 % 2.29 %
GMX Mail	5521 5369	4158 4035	1243 1222	120 112	75.31 % 75.15 %	22.51 % 22.76 %	2.17 % 2.09 %
Zoho Mail	5495 5412	4314 4185	1067 1103	114 124	78.51 % 77.33 %	19.42 % 20.38 %	2.07 % 2.29 %
ProtonMail	5549 5363	4390 4265	1043 990	116 108	79.11 % 79.53 %	18.80 % 18.46 %	2.09 % 2.01 %
Custom Mail	5367 5238	4325 4218	933 905	109 115	80.59 % 80.53 %	17.38 % 17.28 %	2.03 % 2.20 %
iCloud Mail	5449 5364	4026 3961	1311 1294	112 109	73.89 % 73.84 %	24.06 % 24.12 %	2.06 % 2.03 %
Tuta	5457 5381	4309 4269	1035 994	113 118	78.96 % 79.33 %	18.97 % 18.47 %	2.07 % 2.19 %
Juno.com	5540 5132	4416 4047	1000 963	124 122	79.71 % 78.86 %	18.05 % 18.76 %	2.24 % 2.38 %
Mailfence	5461 5376	4314 4236	1037 1026	110 114	79.00 % 78.79 %	18.99 % 19.08 %	2.01 % 2.12 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.