MailChimp and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 71.601	356.201 58.020	89.847 10.738	17.116 2.843

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 81.03 %	19.40 % 15.00 %	3.70 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 5457	28540 4551	6055 723	1175 183	79.79 % 83.40 %	16.93 % 13.25 %	3.28 % 3.35 %
Elektronics	35758 5566	27828 4594	6685 781	1245 191	77.82 % 82.54 %	18.70 % 14.03 %	3.48 % 3.43 %
Entertainment	35145 5505	26925 4463	6884 825	1336 217	76.61 % 81.07 %	19.59 % 14.99 %	3.80 % 3.94 %
Cosmetics & Beauty	35614 5475	27346 4412	6952 829	1316 234	76.78 % 80.58 %	19.52 % 15.14 %	3.70 % 4.27 %
Food & Drink	35826 5593	28614 4660	6027 728	1185 205	79.87 % 83.32 %	16.82 % 13.02 %	3.31 % 3.67 %
Home & Garden	36118 5480	28804 4574	6127 720	1187 186	79.75 % 83.47 %	16.96 % 13.14 %	3.29 % 3.39 %
Finance	35456 5521	26140 4333	7869 939	1447 249	73.73 % 78.48 %	22.19 % 17.01 %	4.08 % 4.51 %
Health	35790 5505	26684 4381	7721 883	1385 241	74.56 % 79.58 %	21.57 % 16.04 %	3.87 % 4.38 %
Pets	34844 5527	27582 4554	6029 786	1233 187	79.16 % 82.40 %	17.30 % 14.22 %	3.54 % 3.38 %
Sport & Fitness	35117 5435	26688 4348	7054 863	1375 224	76.00 % 80.00 %	20.09 % 15.88 %	3.92 % 4.12 %
Job & Career	35501 5437	26626 4263	7410 925	1465 249	75.00 % 78.41 %	20.87 % 17.01 %	4.13 % 4.58 %
Dating	36543 5446	26278 4241	8743 941	1522 264	71.91 % 77.87 %	23.93 % 17.28 %	4.16 % 4.85 %
Other	35682 5654	28146 4646	6291 795	1245 213	78.88 % 82.17 %	17.63 % 14.06 %	3.49 % 3.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 5503	32733 4144	10182 1081	1876 278	73.08 % 75.30 %	22.73 % 19.64 %	4.19 % 5.05 %
Outlook Mail	44335 5628	32982 4473	9561 932	1792 223	74.39 % 79.48 %	21.57 % 16.56 %	4.04 % 3.96 %
Yahoo Mail	44700 5432	34131 4387	8856 843	1713 202	76.36 % 80.76 %	19.81 % 15.52 %	3.83 % 3.72 %
AOL Mail	45061 5567	34401 4468	8962 854	1698 245	76.34 % 80.26 %	19.89 % 15.34 %	3.77 % 4.40 %
Mail.com	44765 5625	34632 4581	8495 818	1638 226	77.36 % 81.44 %	18.98 % 14.54 %	3.66 % 4.02 %
Yandex Mail	44994 5488	33790 4338	9454 904	1750 246	75.10 % 79.05 %	21.01 % 16.47 %	3.89 % 4.48 %
GMX Mail	44717 5478	34679 4540	8463 742	1575 196	77.55 % 82.88 %	18.93 % 13.55 %	3.52 % 3.58 %
Zoho Mail	44954 5461	35195 4536	8260 729	1499 196	78.29 % 83.06 %	18.37 % 13.35 %	3.33 % 3.59 %
ProtonMail	44201 5492	34824 4608	7883 687	1494 197	78.79 % 83.90 %	17.83 % 12.51 %	3.38 % 3.59 %
Custom Mail	44405 5591	35482 4682	7474 718	1449 191	79.91 % 83.74 %	16.83 % 12.84 %	3.26 % 3.42 %
iCloud Mail	5451 5465	4230 4178	949 1017	272 270	77.60 % 76.45 %	17.41 % 18.61 %	4.99 % 4.94 %
Tuta	5376 5393	4537 4483	666 724	173 186	84.39 % 83.13 %	12.39 % 13.42 %	3.22 % 3.45 %
Juno.com	5414 5478	4585 4602	642 689	187 187	84.69 % 84.01 %	11.86 % 12.58 %	3.45 % 3.41 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.