MailChimp and mailtrap Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
401.329
9.079
|
305.310
7.346
|
81.246
1.343
|
14.773
390
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.07 %
80.91 %
|
20.24 %
14.79 %
|
3.68 %
4.30 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30997
717
|
24500
600
|
5482
93
|
1015
24
|
79.04 %
83.68 %
|
17.69 %
12.97 %
|
3.27 %
3.35 %
|
Elektronics |
30962
649
|
23813
542
|
6061
88
|
1088
19
|
76.91 %
83.51 %
|
19.58 %
13.56 %
|
3.51 %
2.93 %
|
Entertainment |
30509
717
|
23092
584
|
6234
103
|
1183
30
|
75.69 %
81.45 %
|
20.43 %
14.37 %
|
3.88 %
4.18 %
|
Cosmetics & Beauty |
30907
661
|
23473
532
|
6300
97
|
1134
32
|
75.95 %
80.48 %
|
20.38 %
14.67 %
|
3.67 %
4.84 %
|
Food & Drink |
31020
735
|
24559
612
|
5449
91
|
1012
32
|
79.17 %
83.27 %
|
17.57 %
12.38 %
|
3.26 %
4.35 %
|
Home & Garden |
31268
719
|
24723
599
|
5543
95
|
1002
25
|
79.07 %
83.31 %
|
17.73 %
13.21 %
|
3.20 %
3.48 %
|
Finance |
30796
727
|
22417
575
|
7124
121
|
1255
31
|
72.79 %
79.09 %
|
23.13 %
16.64 %
|
4.08 %
4.26 %
|
Health |
31074
660
|
22868
519
|
7012
105
|
1194
36
|
73.59 %
78.64 %
|
22.57 %
15.91 %
|
3.84 %
5.45 %
|
Pets |
30098
680
|
23612
556
|
5424
98
|
1062
26
|
78.45 %
81.76 %
|
18.02 %
14.41 %
|
3.53 %
3.82 %
|
Sport & Fitness |
30302
701
|
22798
550
|
6332
112
|
1172
39
|
75.24 %
78.46 %
|
20.90 %
15.98 %
|
3.87 %
5.56 %
|
Job & Career |
30670
776
|
22759
613
|
6634
130
|
1277
33
|
74.21 %
78.99 %
|
21.63 %
16.75 %
|
4.16 %
4.25 %
|
Dating |
31848
670
|
22560
524
|
7984
117
|
1304
29
|
70.84 %
78.21 %
|
25.07 %
17.46 %
|
4.09 %
4.33 %
|
Other |
30878
667
|
24136
540
|
5667
93
|
1075
34
|
78.17 %
80.96 %
|
18.35 %
13.94 %
|
3.48 %
5.10 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40064
712
|
29112
533
|
9307
138
|
1645
41
|
72.66 %
74.86 %
|
23.23 %
19.38 %
|
4.11 %
5.76 %
|
Outlook Mail |
39528
725
|
29115
565
|
8828
123
|
1585
37
|
73.66 %
77.93 %
|
22.33 %
16.97 %
|
4.01 %
5.10 %
|
Yahoo Mail |
39961
679
|
30275
557
|
8172
102
|
1514
20
|
75.76 %
82.03 %
|
20.45 %
15.02 %
|
3.79 %
2.95 %
|
AOL Mail |
40186
674
|
30427
536
|
8261
104
|
1498
34
|
75.72 %
79.53 %
|
20.56 %
15.43 %
|
3.73 %
5.04 %
|
Mail.com |
40130
697
|
30774
571
|
7877
97
|
1479
29
|
76.69 %
81.92 %
|
19.63 %
13.92 %
|
3.69 %
4.16 %
|
Yandex Mail |
40132
745
|
29886
582
|
8701
123
|
1545
40
|
74.47 %
78.12 %
|
21.68 %
16.51 %
|
3.85 %
5.37 %
|
GMX Mail |
39937
642
|
30679
539
|
7871
84
|
1387
19
|
76.82 %
83.96 %
|
19.71 %
13.08 %
|
3.47 %
2.96 %
|
Zoho Mail |
40202
686
|
31177
569
|
7669
89
|
1356
28
|
77.55 %
82.94 %
|
19.08 %
12.97 %
|
3.37 %
4.08 %
|
ProtonMail |
39363
687
|
30704
571
|
7311
85
|
1348
31
|
78.00 %
83.11 %
|
18.57 %
12.37 %
|
3.42 %
4.51 %
|
Custom Mail |
39785
698
|
31537
585
|
6930
90
|
1318
23
|
79.27 %
83.81 %
|
17.42 %
12.89 %
|
3.31 %
3.30 %
|
iCloud Mail |
691
694
|
519
529
|
132
126
|
40
39
|
75.11 %
76.22 %
|
19.10 %
18.16 %
|
5.79 %
5.62 %
|
Tuta |
651
687
|
539
577
|
92
88
|
20
22
|
82.80 %
83.99 %
|
14.13 %
12.81 %
|
3.07 %
3.20 %
|
Juno.com |
699
753
|
566
632
|
95
94
|
38
27
|
80.97 %
83.93 %
|
13.59 %
12.48 %
|
5.44 %
3.59 %
|
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