MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 64.339	51.160 49.599	13.535 13.283	1.387 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.09 %	20.48 % 20.65 %	2.10 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 4906	3984 3763	1035 1039	117 104	77.57 % 76.70 %	20.15 % 21.18 %	2.28 % 2.12 %
Elektronics	4977 5247	3884 4073	992 1055	101 119	78.04 % 77.63 %	19.93 % 20.11 %	2.03 % 2.27 %
Entertainment	5090 5049	3923 3918	1055 1019	112 112	77.07 % 77.60 %	20.73 % 20.18 %	2.20 % 2.22 %
Cosmetics & Beauty	5184 4855	4023 3723	1054 1013	107 119	77.60 % 76.68 %	20.33 % 20.87 %	2.06 % 2.45 %
Food & Drink	5275 4989	4053 3819	1108 1051	114 119	76.83 % 76.55 %	21.00 % 21.07 %	2.16 % 2.39 %
Home & Garden	4841 4872	3737 3742	1002 1022	102 108	77.19 % 76.81 %	20.70 % 20.98 %	2.11 % 2.22 %
Finance	4984 4798	4024 3841	864 859	96 98	80.74 % 80.05 %	17.34 % 17.90 %	1.93 % 2.04 %
Health	5118 4968	4140 4019	872 839	106 110	80.89 % 80.90 %	17.04 % 16.89 %	2.07 % 2.21 %
Pets	4994 5064	3849 3872	1034 1078	111 114	77.07 % 76.46 %	20.70 % 21.29 %	2.22 % 2.25 %
Sport & Fitness	5103 4916	3901 3751	1104 1050	98 115	76.45 % 76.30 %	21.63 % 21.36 %	1.92 % 2.34 %
Job & Career	5105 4828	3861 3629	1133 1090	111 109	75.63 % 75.17 %	22.19 % 22.58 %	2.17 % 2.26 %
Dating	5136 4994	3754 3652	1280 1221	102 121	73.09 % 73.13 %	24.92 % 24.45 %	1.99 % 2.42 %
Other	5139 4853	4027 3797	1002 947	110 109	78.36 % 78.24 %	19.50 % 19.51 %	2.14 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4718	3505 3470	1166 1133	97 115	73.51 % 73.55 %	24.45 % 24.01 %	2.03 % 2.44 %
Outlook Mail	4707 4652	3566 3502	1045 1038	96 112	75.76 % 75.28 %	22.20 % 22.31 %	2.04 % 2.41 %
Yahoo Mail	4679 4641	3546 3548	1029 985	104 108	75.79 % 76.45 %	21.99 % 21.22 %	2.22 % 2.33 %
AOL Mail	4750 4789	3617 3647	1018 1028	115 114	76.15 % 76.15 %	21.43 % 21.47 %	2.42 % 2.38 %
Mail.com	4786 4609	3790 3613	898 901	98 95	79.19 % 78.39 %	18.76 % 19.55 %	2.05 % 2.06 %
Yandex Mail	4665 4777	3606 3631	963 1033	96 113	77.30 % 76.01 %	20.64 % 21.62 %	2.06 % 2.37 %
GMX Mail	4801 4588	3630 3487	1074 999	97 102	75.61 % 76.00 %	22.37 % 21.77 %	2.02 % 2.22 %
Zoho Mail	4693 4524	3693 3504	896 920	104 100	78.69 % 77.45 %	19.09 % 20.34 %	2.22 % 2.21 %
ProtonMail	4705 4578	3720 3638	887 839	98 101	79.06 % 79.47 %	18.85 % 18.33 %	2.08 % 2.21 %
Custom Mail	4677 4531	3780 3641	807 787	90 103	80.82 % 80.36 %	17.25 % 17.37 %	1.92 % 2.27 %
iCloud Mail	4582 4482	3382 3315	1110 1068	90 99	73.81 % 73.96 %	24.23 % 23.83 %	1.96 % 2.21 %
Tuta	4734 4533	3727 3592	908 840	99 101	78.73 % 79.24 %	19.18 % 18.53 %	2.09 % 2.23 %
Juno.com	4865 4441	3883 3492	874 848	108 101	79.82 % 78.63 %	17.97 % 19.09 %	2.22 % 2.27 %
Mailfence	4670 4476	3715 3519	860 864	95 93	79.55 % 78.62 %	18.42 % 19.30 %	2.03 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.