MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.364	51.137 50.801	13.071 12.496	1.361 1.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.93 %	20.03 % 19.41 %	2.09 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4816	3871 3783	1037 935	101 97	77.62 % 78.55 %	20.79 % 19.41 %	2.03 % 2.01 %
Elektronics	4907 5011	3871 3995	970 932	94 101	78.89 % 79.72 %	19.77 % 18.60 %	1.92 % 2.02 %
Entertainment	5288 5115	4105 4033	1108 1010	111 101	77.63 % 78.85 %	20.95 % 19.75 %	2.10 % 1.97 %
Cosmetics & Beauty	5049 4888	3985 3856	967 935	114 113	78.93 % 78.89 %	19.15 % 19.13 %	2.26 % 2.31 %
Food & Drink	5265 4803	4089 3762	1079 958	121 102	77.66 % 78.33 %	20.49 % 19.95 %	2.30 % 2.12 %
Home & Garden	4715 4922	3648 3862	985 980	102 114	77.37 % 78.46 %	20.89 % 19.91 %	2.16 % 2.32 %
Finance	5020 4783	4070 3895	868 808	98 93	81.08 % 81.43 %	17.29 % 16.89 %	1.95 % 1.94 %
Health	5008 5040	4086 4107	840 851	103 103	81.59 % 81.49 %	16.77 % 16.88 %	2.06 % 2.04 %
Pets	4928 5040	3860 3988	989 972	105 108	78.33 % 79.13 %	20.07 % 19.29 %	2.13 % 2.14 %
Sport & Fitness	5039 5073	3930 3979	1033 1011	103 105	77.99 % 78.43 %	20.50 % 19.93 %	2.04 % 2.07 %
Job & Career	4989 5017	3816 3862	1090 1069	104 111	76.49 % 76.98 %	21.85 % 21.31 %	2.08 % 2.21 %
Dating	4949 4940	3721 3735	1147 1135	99 111	75.19 % 75.61 %	23.18 % 22.98 %	2.00 % 2.25 %
Other	5123 4916	4085 3944	958 900	106 105	79.74 % 80.23 %	18.70 % 18.31 %	2.07 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4690	3618 3570	1136 1052	87 111	75.36 % 76.12 %	23.66 % 22.43 %	1.81 % 2.37 %
Outlook Mail	4589 4718	3525 3622	997 1020	89 94	76.81 % 76.77 %	21.73 % 21.62 %	1.94 % 1.99 %
Yahoo Mail	4637 4756	3550 3731	970 948	108 104	76.56 % 78.45 %	20.92 % 19.93 %	2.33 % 2.19 %
AOL Mail	4887 4666	3788 3663	1014 922	103 101	77.51 % 78.50 %	20.75 % 19.76 %	2.11 % 2.16 %
Mail.com	4789 4691	3814 3767	902 852	104 94	79.64 % 80.30 %	18.83 % 18.16 %	2.17 % 2.00 %
Yandex Mail	4681 4685	3641 3670	958 950	105 96	77.78 % 78.34 %	20.47 % 20.28 %	2.24 % 2.05 %
GMX Mail	4864 4720	3723 3689	1076 963	93 101	76.54 % 78.16 %	22.12 % 20.40 %	1.91 % 2.14 %
Zoho Mail	4722 4639	3765 3693	890 862	108 95	79.73 % 79.61 %	18.85 % 18.58 %	2.29 % 2.05 %
ProtonMail	4729 4425	3786 3579	870 766	94 93	80.06 % 80.88 %	18.40 % 17.31 %	1.99 % 2.10 %
Custom Mail	4626 4707	3781 3827	770 806	87 98	81.73 % 81.30 %	16.65 % 17.12 %	1.88 % 2.08 %
iCloud Mail	4499 4615	3371 3520	1073 1011	89 102	74.93 % 76.27 %	23.85 % 21.91 %	1.98 % 2.21 %
Tuta	4741 4526	3807 3643	856 806	103 93	80.30 % 80.49 %	18.06 % 17.81 %	2.17 % 2.05 %
Juno.com	4741 4618	3812 3721	842 817	103 101	80.40 % 80.58 %	17.76 % 17.69 %	2.17 % 2.19 %
Mailfence	3961 3908	3156 3106	717 721	88 81	79.68 % 79.48 %	18.10 % 18.45 %	2.22 % 2.07 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.