MailChimp and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 62.804	349.090 50.873	88.530 9.435	16.759 2.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 81.00 %	19.48 % 15.02 %	3.69 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 4783	27966 3983	5966 634	1149 166	79.72 % 83.27 %	17.01 % 13.26 %	3.28 % 3.47 %
Elektronics	35085 4864	27271 4018	6590 684	1224 162	77.73 % 82.61 %	18.78 % 14.06 %	3.49 % 3.33 %
Entertainment	34505 4822	26407 3907	6789 725	1309 190	76.53 % 81.02 %	19.68 % 15.04 %	3.79 % 3.94 %
Cosmetics & Beauty	34947 4810	26813 3866	6851 728	1283 216	76.72 % 80.37 %	19.60 % 15.14 %	3.67 % 4.49 %
Food & Drink	35135 4848	28031 4045	5937 630	1167 173	79.78 % 83.44 %	16.90 % 13.00 %	3.32 % 3.57 %
Home & Garden	35372 4844	28187 4041	6028 639	1157 164	79.69 % 83.42 %	17.04 % 13.19 %	3.27 % 3.39 %
Finance	34806 4868	25639 3817	7757 829	1410 222	73.66 % 78.41 %	22.29 % 17.03 %	4.05 % 4.56 %
Health	35129 4846	26161 3857	7614 779	1354 210	74.47 % 79.59 %	21.67 % 16.08 %	3.85 % 4.33 %
Pets	34197 4815	27046 3967	5941 685	1210 163	79.09 % 82.39 %	17.37 % 14.23 %	3.54 % 3.39 %
Sport & Fitness	34396 4820	26119 3845	6936 770	1341 205	75.94 % 79.77 %	20.17 % 15.98 %	3.90 % 4.25 %
Job & Career	34819 4785	26087 3758	7293 814	1439 213	74.92 % 78.54 %	20.95 % 17.01 %	4.13 % 4.45 %
Dating	35895 4765	25765 3712	8635 823	1495 230	71.78 % 77.90 %	24.06 % 17.27 %	4.16 % 4.83 %
Other	35012 4934	27598 4057	6193 695	1221 182	78.82 % 82.23 %	17.69 % 14.09 %	3.49 % 3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 4834	32207 3631	10048 952	1844 251	73.03 % 75.11 %	22.79 % 19.69 %	4.18 % 5.19 %
Outlook Mail	43654 4990	32443 3959	9453 828	1758 203	74.32 % 79.34 %	21.65 % 16.59 %	4.03 % 4.07 %
Yahoo Mail	44057 4777	33629 3866	8754 741	1674 170	76.33 % 80.93 %	19.87 % 15.51 %	3.80 % 3.56 %
AOL Mail	44353 4886	33832 3928	8851 750	1670 208	76.28 % 80.39 %	19.96 % 15.35 %	3.77 % 4.26 %
Mail.com	44138 4941	34113 4019	8405 721	1620 201	77.29 % 81.34 %	19.04 % 14.59 %	3.67 % 4.07 %
Yandex Mail	44334 4829	33262 3811	9344 799	1728 219	75.03 % 78.92 %	21.08 % 16.55 %	3.90 % 4.54 %
GMX Mail	44042 4774	34126 3957	8370 647	1546 170	77.49 % 82.89 %	19.00 % 13.55 %	3.51 % 3.56 %
Zoho Mail	44249 4781	34612 3971	8162 637	1475 173	78.22 % 83.06 %	18.45 % 13.32 %	3.33 % 3.62 %
ProtonMail	43516 4804	34251 4031	7796 599	1469 174	78.71 % 83.91 %	17.92 % 12.47 %	3.38 % 3.62 %
Custom Mail	43754 4890	34935 4092	7391 629	1428 169	79.84 % 83.68 %	16.89 % 12.86 %	3.26 % 3.46 %
iCloud Mail	4808 4824	3742 3692	831 899	235 233	77.83 % 76.53 %	17.28 % 18.64 %	4.89 % 4.83 %
Tuta	4695 4686	3969 3893	577 630	149 163	84.54 % 83.08 %	12.29 % 13.44 %	3.17 % 3.48 %
Juno.com	4680 4788	3969 4023	548 603	163 162	84.81 % 84.02 %	11.71 % 12.59 %	3.48 % 3.38 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.