MailChimp and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 44.825	334.666 36.495	85.970 6.591	16.080 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 81.42 %	19.69 % 14.70 %	3.68 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 3418	26813 2857	5793 444	1101 117	79.55 % 83.59 %	17.19 % 12.99 %	3.27 % 3.42 %
Elektronics	33735 3478	26154 2890	6409 477	1172 111	77.53 % 83.09 %	19.00 % 13.71 %	3.47 % 3.19 %
Entertainment	33216 3429	25344 2793	6602 507	1270 129	76.30 % 81.45 %	19.88 % 14.79 %	3.82 % 3.76 %
Cosmetics & Beauty	33580 3395	25695 2747	6651 502	1234 146	76.52 % 80.91 %	19.81 % 14.79 %	3.67 % 4.30 %
Food & Drink	33653 3450	26800 2894	5749 435	1104 121	79.64 % 83.88 %	17.08 % 12.61 %	3.28 % 3.51 %
Home & Garden	34056 3451	27087 2896	5864 447	1105 108	79.54 % 83.92 %	17.22 % 12.95 %	3.24 % 3.13 %
Finance	33485 3549	24596 2798	7534 593	1355 158	73.45 % 78.84 %	22.50 % 16.71 %	4.05 % 4.45 %
Health	33764 3497	25060 2786	7402 554	1302 157	74.22 % 79.67 %	21.92 % 15.84 %	3.86 % 4.49 %
Pets	32846 3396	25927 2815	5758 468	1161 113	78.94 % 82.89 %	17.53 % 13.78 %	3.53 % 3.33 %
Sport & Fitness	33031 3395	25021 2727	6728 530	1282 138	75.75 % 80.32 %	20.37 % 15.61 %	3.88 % 4.06 %
Job & Career	33466 3468	25014 2741	7067 579	1385 148	74.74 % 79.04 %	21.12 % 16.70 %	4.14 % 4.27 %
Dating	34524 3395	24682 2665	8403 573	1439 157	71.49 % 78.50 %	24.34 % 16.88 %	4.17 % 4.62 %
Other	33653 3504	26473 2886	6010 482	1170 136	78.66 % 82.36 %	17.86 % 13.76 %	3.48 % 3.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 3398	31217 2565	9797 660	1783 173	72.94 % 75.49 %	22.89 % 19.42 %	4.17 % 5.09 %
Outlook Mail	42276 3567	31349 2834	9233 582	1694 151	74.15 % 79.45 %	21.84 % 16.32 %	4.01 % 4.23 %
Yahoo Mail	42686 3372	32512 2738	8550 509	1624 125	76.17 % 81.20 %	20.03 % 15.09 %	3.80 % 3.71 %
AOL Mail	43038 3447	32769 2780	8653 522	1616 145	76.14 % 80.65 %	20.11 % 15.14 %	3.75 % 4.21 %
Mail.com	42806 3544	33015 2907	8220 503	1571 134	77.13 % 82.03 %	19.20 % 14.19 %	3.67 % 3.78 %
Yandex Mail	42868 3374	32101 2686	9112 550	1655 138	74.88 % 79.61 %	21.26 % 16.30 %	3.86 % 4.09 %
GMX Mail	42687 3456	33001 2871	8193 459	1493 126	77.31 % 83.07 %	19.19 % 13.28 %	3.50 % 3.65 %
Zoho Mail	42895 3403	33477 2830	7985 441	1433 132	78.04 % 83.16 %	18.62 % 12.96 %	3.34 % 3.88 %
ProtonMail	42174 3442	33117 2904	7632 419	1425 119	78.52 % 84.37 %	18.10 % 12.17 %	3.38 % 3.46 %
Custom Mail	42398 3528	33784 2974	7220 442	1394 112	79.68 % 84.30 %	17.03 % 12.53 %	3.29 % 3.17 %
iCloud Mail	3462 3495	2688 2690	590 642	184 163	77.64 % 76.97 %	17.04 % 18.37 %	5.31 % 4.66 %
Tuta	3355 3355	2855 2805	405 440	95 110	85.10 % 83.61 %	12.07 % 13.11 %	2.83 % 3.28 %
Juno.com	3274 3444	2781 2911	380 422	113 111	84.94 % 84.52 %	11.61 % 12.25 %	3.45 % 3.22 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.