MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 75.657	59.487 58.161	15.878 15.843	1.594 1.653

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.87 %	20.63 % 20.94 %	2.07 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5903	4650 4509	1219 1275	131 119	77.50 % 76.38 %	20.32 % 21.60 %	2.18 % 2.02 %
Elektronics	5883 5971	4607 4588	1161 1243	115 140	78.31 % 76.84 %	19.73 % 20.82 %	1.95 % 2.34 %
Entertainment	5935 5858	4556 4522	1250 1206	129 130	76.76 % 77.19 %	21.06 % 20.59 %	2.17 % 2.22 %
Cosmetics & Beauty	5962 5731	4613 4404	1217 1194	132 133	77.37 % 76.85 %	20.41 % 20.83 %	2.21 % 2.32 %
Food & Drink	5877 5950	4530 4562	1223 1268	124 120	77.08 % 76.67 %	20.81 % 21.31 %	2.11 % 2.02 %
Home & Garden	5876 5800	4533 4435	1218 1249	125 116	77.14 % 76.47 %	20.73 % 21.53 %	2.13 % 2.00 %
Finance	5828 5718	4709 4583	1005 1005	114 130	80.80 % 80.15 %	17.24 % 17.58 %	1.96 % 2.27 %
Health	5965 5773	4812 4626	1037 1020	116 127	80.67 % 80.13 %	17.38 % 17.67 %	1.94 % 2.20 %
Pets	5918 5906	4536 4501	1259 1276	123 129	76.65 % 76.21 %	21.27 % 21.61 %	2.08 % 2.18 %
Sport & Fitness	5894 5507	4500 4210	1275 1164	119 133	76.35 % 76.45 %	21.63 % 21.14 %	2.02 % 2.42 %
Job & Career	6055 5898	4585 4429	1341 1353	129 116	75.72 % 75.09 %	22.15 % 22.94 %	2.13 % 1.97 %
Dating	5860 5947	4263 4304	1486 1506	111 137	72.75 % 72.37 %	25.36 % 25.32 %	1.89 % 2.30 %
Other	5906 5695	4593 4488	1187 1084	126 123	77.77 % 78.81 %	20.10 % 19.03 %	2.13 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5532	4158 4030	1348 1375	118 127	73.93 % 72.85 %	23.97 % 24.86 %	2.10 % 2.30 %
Outlook Mail	5631 5474	4270 4097	1245 1251	116 126	75.83 % 74.84 %	22.11 % 22.85 %	2.06 % 2.30 %
Yahoo Mail	5381 5396	4091 4115	1175 1168	115 113	76.03 % 76.26 %	21.84 % 21.65 %	2.14 % 2.09 %
AOL Mail	5499 5501	4208 4199	1173 1176	118 126	76.52 % 76.33 %	21.33 % 21.38 %	2.15 % 2.29 %
Mail.com	5538 5440	4376 4213	1048 1111	114 116	79.02 % 77.44 %	18.92 % 20.42 %	2.06 % 2.13 %
Yandex Mail	5381 5434	4133 4130	1149 1180	99 124	76.81 % 76.00 %	21.35 % 21.72 %	1.84 % 2.28 %
GMX Mail	5464 5390	4128 4043	1219 1234	117 113	75.55 % 75.01 %	22.31 % 22.89 %	2.14 % 2.10 %
Zoho Mail	5556 5419	4351 4195	1090 1107	115 117	78.31 % 77.41 %	19.62 % 20.43 %	2.07 % 2.16 %
ProtonMail	5564 5447	4405 4327	1043 1010	116 110	79.17 % 79.44 %	18.75 % 18.54 %	2.08 % 2.02 %
Custom Mail	5358 5294	4305 4252	944 921	109 121	80.35 % 80.32 %	17.62 % 17.40 %	2.03 % 2.29 %
iCloud Mail	5424 5411	3991 4002	1320 1299	113 110	73.58 % 73.96 %	24.34 % 24.01 %	2.08 % 2.03 %
Tuta	5520 5421	4346 4282	1060 1018	114 121	78.73 % 78.99 %	19.20 % 18.78 %	2.07 % 2.23 %
Juno.com	5487 5167	4361 4064	999 983	127 120	79.48 % 78.65 %	18.21 % 19.02 %	2.31 % 2.32 %
Mailfence	5532 5331	4364 4212	1065 1010	103 109	78.89 % 79.01 %	19.25 % 18.95 %	1.86 % 2.04 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.