MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.316	60.005 58.485	15.302 16.034	1.432 1.797

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 76.64 %	19.94 % 21.01 %	1.87 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 5892	4727 4476	1181 1286	119 130	78.43 % 75.97 %	19.60 % 21.83 %	1.97 % 2.21 %
Elektronics	5905 5947	4674 4575	1129 1226	102 146	79.15 % 76.93 %	19.12 % 20.62 %	1.73 % 2.46 %
Entertainment	5930 5912	4613 4538	1199 1236	118 138	77.79 % 76.76 %	20.22 % 20.91 %	1.99 % 2.33 %
Cosmetics & Beauty	5984 5795	4703 4451	1155 1200	126 144	78.59 % 76.81 %	19.30 % 20.71 %	2.11 % 2.48 %
Food & Drink	5720 5939	4440 4534	1167 1274	113 131	77.62 % 76.34 %	20.40 % 21.45 %	1.98 % 2.21 %
Home & Garden	5892 5853	4587 4457	1186 1261	119 135	77.85 % 76.15 %	20.13 % 21.54 %	2.02 % 2.31 %
Finance	5806 5858	4741 4672	959 1038	106 148	81.66 % 79.75 %	16.52 % 17.72 %	1.83 % 2.53 %
Health	6004 5846	4873 4670	1034 1034	97 142	81.16 % 79.88 %	17.22 % 17.69 %	1.62 % 2.43 %
Pets	5926 5998	4588 4582	1229 1278	109 138	77.42 % 76.39 %	20.74 % 21.31 %	1.84 % 2.30 %
Sport & Fitness	5900 5585	4585 4255	1209 1190	106 140	77.71 % 76.19 %	20.49 % 21.31 %	1.80 % 2.51 %
Job & Career	5958 5959	4566 4437	1273 1396	119 126	76.64 % 74.46 %	21.37 % 23.43 %	2.00 % 2.11 %
Dating	5887 5917	4323 4265	1473 1509	91 143	73.43 % 72.08 %	25.02 % 25.50 %	1.55 % 2.42 %
Other	5800 5815	4585 4573	1108 1106	107 136	79.05 % 78.64 %	19.10 % 19.02 %	1.84 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5538	4190 4036	1296 1364	107 138	74.92 % 72.88 %	23.17 % 24.63 %	1.91 % 2.49 %
Outlook Mail	5529 5599	4217 4175	1215 1285	97 139	76.27 % 74.57 %	21.98 % 22.95 %	1.75 % 2.48 %
Yahoo Mail	5348 5398	4113 4102	1136 1175	99 121	76.91 % 75.99 %	21.24 % 21.77 %	1.85 % 2.24 %
AOL Mail	5571 5562	4329 4247	1138 1185	104 130	77.71 % 76.36 %	20.43 % 21.31 %	1.87 % 2.34 %
Mail.com	5591 5464	4452 4228	1034 1112	105 124	79.63 % 77.38 %	18.49 % 20.35 %	1.88 % 2.27 %
Yandex Mail	5337 5402	4137 4086	1112 1184	88 132	77.52 % 75.64 %	20.84 % 21.92 %	1.65 % 2.44 %
GMX Mail	5458 5378	4176 4007	1179 1245	103 126	76.51 % 74.51 %	21.60 % 23.15 %	1.89 % 2.34 %
Zoho Mail	5587 5409	4447 4176	1039 1113	101 120	79.60 % 77.20 %	18.60 % 20.58 %	1.81 % 2.22 %
ProtonMail	5463 5489	4395 4328	970 1034	98 127	80.45 % 78.85 %	17.76 % 18.84 %	1.79 % 2.31 %
Custom Mail	5293 5339	4277 4282	917 929	99 128	80.80 % 80.20 %	17.32 % 17.40 %	1.87 % 2.40 %
iCloud Mail	5402 5550	4024 4075	1276 1351	102 124	74.49 % 73.42 %	23.62 % 24.34 %	1.89 % 2.23 %
Tuta	5611 5500	4479 4351	1023 1017	109 132	79.83 % 79.11 %	18.23 % 18.49 %	1.94 % 2.40 %
Juno.com	5417 5235	4350 4105	945 1004	122 126	80.30 % 78.41 %	17.45 % 19.18 %	2.25 % 2.41 %
Mailfence	5539 5453	4419 4287	1022 1036	98 130	79.78 % 78.62 %	18.45 % 19.00 %	1.77 % 2.38 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.