MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.185	59.712 57.581	15.605 15.855	1.619 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.59 %	20.28 % 21.09 %	2.10 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5837	4655 4437	1204 1273	133 127	77.69 % 76.02 %	20.09 % 21.81 %	2.22 % 2.18 %
Elektronics	5825 6010	4567 4600	1145 1268	113 142	78.40 % 76.54 %	19.66 % 21.10 %	1.94 % 2.36 %
Entertainment	5903 5923	4538 4570	1232 1217	133 136	76.88 % 77.16 %	20.87 % 20.55 %	2.25 % 2.30 %
Cosmetics & Beauty	6045 5687	4714 4350	1199 1193	132 144	77.98 % 76.49 %	19.83 % 20.98 %	2.18 % 2.53 %
Food & Drink	5962 5844	4581 4458	1253 1250	128 136	76.84 % 76.28 %	21.02 % 21.39 %	2.15 % 2.33 %
Home & Garden	5803 5734	4506 4384	1172 1217	125 133	77.65 % 76.46 %	20.20 % 21.22 %	2.15 % 2.32 %
Finance	5858 5731	4742 4565	998 1041	118 125	80.95 % 79.65 %	17.04 % 18.16 %	2.01 % 2.18 %
Health	5981 5818	4863 4653	998 1037	120 128	81.31 % 79.98 %	16.69 % 17.82 %	2.01 % 2.20 %
Pets	5832 5837	4494 4437	1216 1262	122 138	77.06 % 76.02 %	20.85 % 21.62 %	2.09 % 2.36 %
Sport & Fitness	5982 5733	4589 4345	1270 1246	123 142	76.71 % 75.79 %	21.23 % 21.73 %	2.06 % 2.48 %
Job & Career	5965 5747	4537 4281	1300 1338	128 128	76.06 % 74.49 %	21.79 % 23.28 %	2.15 % 2.23 %
Dating	5889 5685	4313 4108	1466 1437	110 140	73.24 % 72.26 %	24.89 % 25.28 %	1.87 % 2.46 %
Other	5899 5599	4613 4393	1152 1076	134 130	78.20 % 78.46 %	19.53 % 19.22 %	2.27 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5574	4125 4050	1335 1380	111 144	74.04 % 72.66 %	23.96 % 24.76 %	1.99 % 2.58 %
Outlook Mail	5472 5462	4161 4073	1196 1255	115 134	76.04 % 74.57 %	21.86 % 22.98 %	2.10 % 2.45 %
Yahoo Mail	5460 5304	4155 4022	1185 1159	120 123	76.10 % 75.83 %	21.70 % 21.85 %	2.20 % 2.32 %
AOL Mail	5454 5594	4171 4257	1160 1204	123 133	76.48 % 76.10 %	21.27 % 21.52 %	2.26 % 2.38 %
Mail.com	5536 5286	4394 4095	1029 1078	113 113	79.37 % 77.47 %	18.59 % 20.39 %	2.04 % 2.14 %
Yandex Mail	5330 5635	4125 4238	1104 1265	101 132	77.39 % 75.21 %	20.71 % 22.45 %	1.89 % 2.34 %
GMX Mail	5596 5294	4230 3973	1245 1202	121 119	75.59 % 75.05 %	22.25 % 22.70 %	2.16 % 2.25 %
Zoho Mail	5518 5421	4337 4174	1064 1119	117 128	78.60 % 77.00 %	19.28 % 20.64 %	2.12 % 2.36 %
ProtonMail	5600 5263	4443 4160	1034 984	123 119	79.34 % 79.04 %	18.46 % 18.70 %	2.20 % 2.26 %
Custom Mail	5477 5237	4443 4196	924 917	110 124	81.12 % 80.12 %	16.87 % 17.51 %	2.01 % 2.37 %
iCloud Mail	5452 5332	4036 3931	1303 1287	113 114	74.03 % 73.72 %	23.90 % 24.14 %	2.07 % 2.14 %
Tuta	5533 5336	4385 4216	1030 998	118 122	79.25 % 79.01 %	18.62 % 18.70 %	2.13 % 2.29 %
Juno.com	5504 5160	4396 4059	985 976	123 125	79.87 % 78.66 %	17.90 % 18.91 %	2.23 % 2.42 %
Mailfence	5433 5287	4311 4137	1011 1031	111 119	79.35 % 78.25 %	18.61 % 19.50 %	2.04 % 2.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.