MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 64.658	51.279 49.747	13.498 13.457	1.393 1.454

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 76.94 %	20.40 % 20.81 %	2.11 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4843	3951 3711	1056 1030	113 102	77.17 % 76.63 %	20.63 % 21.27 %	2.21 % 2.11 %
Elektronics	4901 5066	3847 3936	956 1021	98 109	78.49 % 77.69 %	19.51 % 20.15 %	2.00 % 2.15 %
Entertainment	5184 5063	3990 3908	1082 1047	112 108	76.97 % 77.19 %	20.87 % 20.68 %	2.16 % 2.13 %
Cosmetics & Beauty	5182 4940	4025 3799	1048 1017	109 124	77.67 % 76.90 %	20.22 % 20.59 %	2.10 % 2.51 %
Food & Drink	5293 4982	4058 3793	1117 1075	118 114	76.67 % 76.13 %	21.10 % 21.58 %	2.23 % 2.29 %
Home & Garden	4882 4922	3759 3762	1017 1049	106 111	77.00 % 76.43 %	20.83 % 21.31 %	2.17 % 2.26 %
Finance	5029 4833	4060 3878	872 854	97 101	80.73 % 80.24 %	17.34 % 17.67 %	1.93 % 2.09 %
Health	5101 5019	4143 4046	850 861	108 112	81.22 % 80.61 %	16.66 % 17.15 %	2.12 % 2.23 %
Pets	4972 5067	3836 3871	1029 1079	107 117	77.15 % 76.40 %	20.70 % 21.29 %	2.15 % 2.31 %
Sport & Fitness	5219 5030	3994 3814	1119 1101	106 115	76.53 % 75.83 %	21.44 % 21.89 %	2.03 % 2.29 %
Job & Career	5106 4855	3866 3643	1133 1105	107 107	75.71 % 75.04 %	22.19 % 22.76 %	2.10 % 2.20 %
Dating	5048 5093	3711 3713	1239 1258	98 122	73.51 % 72.90 %	24.54 % 24.70 %	1.94 % 2.40 %
Other	5133 4945	4039 3873	980 960	114 112	78.69 % 78.32 %	19.09 % 19.41 %	2.22 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4773	3557 3494	1183 1158	98 121	73.52 % 73.20 %	24.45 % 24.26 %	2.03 % 2.54 %
Outlook Mail	4761 4689	3595 3523	1070 1062	96 104	75.51 % 75.13 %	22.47 % 22.65 %	2.02 % 2.22 %
Yahoo Mail	4634 4650	3501 3535	1024 1009	109 106	75.55 % 76.02 %	22.10 % 21.70 %	2.35 % 2.28 %
AOL Mail	4734 4656	3611 3530	1018 1016	105 110	76.28 % 75.82 %	21.50 % 21.82 %	2.22 % 2.36 %
Mail.com	4888 4552	3873 3558	908 899	107 95	79.23 % 78.16 %	18.58 % 19.75 %	2.19 % 2.09 %
Yandex Mail	4597 4788	3554 3636	945 1046	98 106	77.31 % 75.94 %	20.56 % 21.85 %	2.13 % 2.21 %
GMX Mail	4857 4719	3686 3584	1076 1028	95 107	75.89 % 75.95 %	22.15 % 21.78 %	1.96 % 2.27 %
Zoho Mail	4694 4561	3687 3515	902 936	105 110	78.55 % 77.07 %	19.22 % 20.52 %	2.24 % 2.41 %
ProtonMail	4821 4551	3833 3606	890 847	98 98	79.51 % 79.24 %	18.46 % 18.61 %	2.03 % 2.15 %
Custom Mail	4634 4618	3781 3705	764 816	89 97	81.59 % 80.23 %	16.49 % 17.67 %	1.92 % 2.10 %
iCloud Mail	4504 4500	3317 3318	1099 1079	88 103	73.65 % 73.73 %	24.40 % 23.98 %	1.95 % 2.29 %
Tuta	4738 4585	3741 3628	899 856	98 101	78.96 % 79.13 %	18.97 % 18.67 %	2.07 % 2.20 %
Juno.com	4781 4449	3831 3511	843 837	107 101	80.13 % 78.92 %	17.63 % 18.81 %	2.24 % 2.27 %
Mailfence	4689 4567	3712 3604	877 868	100 95	79.16 % 78.91 %	18.70 % 19.01 %	2.13 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.