MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 64.136	51.160 49.496	13.384 13.214	1.392 1.426

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.17 %	20.30 % 20.60 %	2.11 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 4940	3965 3791	1019 1042	115 107	77.76 % 76.74 %	19.98 % 21.09 %	2.26 % 2.17 %
Elektronics	5008 5186	3919 3998	990 1069	99 119	78.25 % 77.09 %	19.77 % 20.61 %	1.98 % 2.29 %
Entertainment	5033 5106	3870 3964	1048 1030	115 112	76.89 % 77.63 %	20.82 % 20.17 %	2.28 % 2.19 %
Cosmetics & Beauty	5185 4814	4035 3704	1039 994	111 116	77.82 % 76.94 %	20.04 % 20.65 %	2.14 % 2.41 %
Food & Drink	5184 4943	3994 3809	1077 1022	113 112	77.04 % 77.06 %	20.78 % 20.68 %	2.18 % 2.27 %
Home & Garden	4912 4852	3806 3732	998 1013	108 107	77.48 % 76.92 %	20.32 % 20.88 %	2.20 % 2.21 %
Finance	5032 4958	4079 3966	852 893	101 99	81.06 % 79.99 %	16.93 % 18.01 %	2.01 % 2.00 %
Health	5110 4960	4145 4002	860 855	105 103	81.12 % 80.69 %	16.83 % 17.24 %	2.05 % 2.08 %
Pets	4968 5020	3822 3857	1042 1053	104 110	76.93 % 76.83 %	20.97 % 20.98 %	2.09 % 2.19 %
Sport & Fitness	5174 4910	3965 3742	1105 1050	104 118	76.63 % 76.21 %	21.36 % 21.38 %	2.01 % 2.40 %
Job & Career	5121 4867	3890 3650	1122 1114	109 103	75.96 % 74.99 %	21.91 % 22.89 %	2.13 % 2.12 %
Dating	5104 4833	3750 3542	1256 1178	98 113	73.47 % 73.29 %	24.61 % 24.37 %	1.92 % 2.34 %
Other	5006 4747	3920 3739	976 901	110 107	78.31 % 78.77 %	19.50 % 18.98 %	2.20 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4712	3478 3466	1139 1129	96 117	73.80 % 73.56 %	24.17 % 23.96 %	2.04 % 2.48 %
Outlook Mail	4690 4643	3564 3482	1027 1050	99 111	75.99 % 74.99 %	21.90 % 22.61 %	2.11 % 2.39 %
Yahoo Mail	4677 4550	3550 3485	1021 965	106 100	75.90 % 76.59 %	21.83 % 21.21 %	2.27 % 2.20 %
AOL Mail	4716 4714	3603 3619	1001 986	112 109	76.40 % 76.77 %	21.23 % 20.92 %	2.37 % 2.31 %
Mail.com	4803 4518	3813 3528	892 900	98 90	79.39 % 78.09 %	18.57 % 19.92 %	2.04 % 1.99 %
Yandex Mail	4594 4813	3559 3646	948 1057	87 110	77.47 % 75.75 %	20.64 % 21.96 %	1.89 % 2.29 %
GMX Mail	4720 4500	3556 3404	1066 1000	98 96	75.34 % 75.64 %	22.58 % 22.22 %	2.08 % 2.13 %
Zoho Mail	4722 4566	3721 3545	901 916	100 105	78.80 % 77.64 %	19.08 % 20.06 %	2.12 % 2.30 %
ProtonMail	4770 4557	3778 3626	889 832	103 99	79.20 % 79.57 %	18.64 % 18.26 %	2.16 % 2.17 %
Custom Mail	4779 4515	3872 3635	809 778	98 102	81.02 % 80.51 %	16.93 % 17.23 %	2.05 % 2.26 %
iCloud Mail	4637 4603	3432 3405	1108 1103	97 95	74.01 % 73.97 %	23.89 % 23.96 %	2.09 % 2.06 %
Tuta	4747 4562	3763 3625	884 838	100 99	79.27 % 79.46 %	18.62 % 18.37 %	2.11 % 2.17 %
Juno.com	4755 4367	3805 3461	844 807	106 99	80.02 % 79.25 %	17.75 % 18.48 %	2.23 % 2.27 %
Mailfence	4613 4516	3666 3569	855 853	92 94	79.47 % 79.03 %	18.53 % 18.89 %	1.99 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.