MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 64.767	51.054 50.335	13.829 13.133	1.499 1.299

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.72 %	20.83 % 20.28 %	2.26 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 4817	3894 3743	1089 984	118 90	76.34 % 77.70 %	21.35 % 20.43 %	2.31 % 1.87 %
Elektronics	4904 5044	3804 3967	996 980	104 97	77.57 % 78.65 %	20.31 % 19.43 %	2.12 % 1.92 %
Entertainment	5369 5093	4076 3959	1171 1037	122 97	75.92 % 77.73 %	21.81 % 20.36 %	2.27 % 1.90 %
Cosmetics & Beauty	5168 4928	4006 3823	1041 994	121 111	77.52 % 77.58 %	20.14 % 20.17 %	2.34 % 2.25 %
Food & Drink	5285 4971	4035 3835	1124 1039	126 97	76.35 % 77.15 %	21.27 % 20.90 %	2.38 % 1.95 %
Home & Garden	4863 4860	3697 3751	1056 1008	110 101	76.02 % 77.18 %	21.71 % 20.74 %	2.26 % 2.08 %
Finance	5073 4863	4069 3923	898 850	106 90	80.21 % 80.67 %	17.70 % 17.48 %	2.09 % 1.85 %
Health	5124 5070	4147 4102	861 870	116 98	80.93 % 80.91 %	16.80 % 17.16 %	2.26 % 1.93 %
Pets	4941 5092	3794 3947	1033 1037	114 108	76.79 % 77.51 %	20.91 % 20.37 %	2.31 % 2.12 %
Sport & Fitness	5173 5019	3949 3859	1111 1061	113 99	76.34 % 76.89 %	21.48 % 21.14 %	2.18 % 1.97 %
Job & Career	5096 5019	3798 3801	1183 1115	115 103	74.53 % 75.73 %	23.21 % 22.22 %	2.26 % 2.05 %
Dating	5038 5066	3682 3725	1241 1231	115 110	73.08 % 73.53 %	24.63 % 24.30 %	2.28 % 2.17 %
Other	5247 4925	4103 3900	1025 927	119 98	78.20 % 79.19 %	19.53 % 18.82 %	2.27 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4705	3525 3484	1190 1116	99 105	73.22 % 74.05 %	24.72 % 23.72 %	2.06 % 2.23 %
Outlook Mail	4762 4682	3581 3528	1078 1067	103 87	75.20 % 75.35 %	22.64 % 22.79 %	2.16 % 1.86 %
Yahoo Mail	4667 4750	3510 3659	1038 994	119 97	75.21 % 77.03 %	22.24 % 20.93 %	2.55 % 2.04 %
AOL Mail	4835 4614	3679 3543	1043 975	113 96	76.09 % 76.79 %	21.57 % 21.13 %	2.34 % 2.08 %
Mail.com	4713 4654	3701 3682	903 882	109 90	78.53 % 79.11 %	19.16 % 18.95 %	2.31 % 1.93 %
Yandex Mail	4602 4758	3523 3652	970 1014	109 92	76.55 % 76.75 %	21.08 % 21.31 %	2.37 % 1.93 %
GMX Mail	4884 4704	3652 3605	1126 1004	106 95	74.77 % 76.64 %	23.05 % 21.34 %	2.17 % 2.02 %
Zoho Mail	4719 4650	3669 3644	935 912	115 94	77.75 % 78.37 %	19.81 % 19.61 %	2.44 % 2.02 %
ProtonMail	4809 4425	3772 3550	933 787	104 88	78.44 % 80.23 %	19.40 % 17.79 %	2.16 % 1.99 %
Custom Mail	4669 4638	3797 3743	778 804	94 91	81.32 % 80.70 %	16.66 % 17.34 %	2.01 % 1.96 %
iCloud Mail	4648 4496	3388 3360	1161 1045	99 91	72.89 % 74.73 %	24.98 % 23.24 %	2.13 % 2.02 %
Tuta	4741 4555	3737 3614	898 852	106 89	78.82 % 79.34 %	18.94 % 18.70 %	2.24 % 1.95 %
Juno.com	4766 4497	3779 3583	878 819	109 95	79.29 % 79.68 %	18.42 % 18.21 %	2.29 % 2.11 %
Mailfence	4753 4639	3741 3688	898 862	114 89	78.71 % 79.50 %	18.89 % 18.58 %	2.40 % 1.92 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.