MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.318	51.065 50.377	12.507 12.086	1.462 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 79.56 %	19.38 % 19.09 %	2.27 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4783	3825 3791	979 902	106 100	78.46 % 79.26 %	20.08 % 18.86 %	2.17 % 2.09 %
Elektronics	4838 4905	3830 3933	942 904	103 102	79.16 % 80.18 %	19.47 % 18.43 %	2.13 % 2.08 %
Entertainment	5193 4998	4062 3975	1048 980	118 101	78.22 % 79.53 %	20.18 % 19.61 %	2.27 % 2.02 %
Cosmetics & Beauty	4990 4737	3989 3770	913 882	119 116	79.94 % 79.59 %	18.30 % 18.62 %	2.38 % 2.45 %
Food & Drink	5230 4617	4120 3647	1021 912	129 95	78.78 % 78.99 %	19.52 % 19.75 %	2.47 % 2.06 %
Home & Garden	4733 4836	3704 3828	949 944	111 116	78.26 % 79.16 %	20.05 % 19.52 %	2.35 % 2.40 %
Finance	4973 4687	4052 3831	855 785	106 99	81.48 % 81.74 %	17.19 % 16.75 %	2.13 % 2.11 %
Health	4995 5034	4094 4112	847 854	114 109	81.96 % 81.68 %	16.96 % 16.96 %	2.28 % 2.17 %
Pets	4933 4993	3909 3976	937 962	115 111	79.24 % 79.63 %	18.99 % 19.27 %	2.33 % 2.22 %
Sport & Fitness	4958 4969	3915 3933	983 953	109 107	78.96 % 79.15 %	19.83 % 19.18 %	2.20 % 2.15 %
Job & Career	4998 5014	3859 3909	1057 1040	115 115	77.21 % 77.96 %	21.15 % 20.74 %	2.30 % 2.29 %
Dating	4840 4912	3712 3761	1048 1093	108 117	76.69 % 76.57 %	21.65 % 22.25 %	2.23 % 2.38 %
Other	4988 4833	3994 3911	928 875	109 105	80.07 % 80.92 %	18.60 % 18.10 %	2.19 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4582	3701 3539	1051 991	100 114	76.78 % 77.24 %	21.80 % 21.63 %	2.07 % 2.49 %
Outlook Mail	4592 4660	3603 3641	943 978	99 99	78.46 % 78.13 %	20.54 % 20.99 %	2.16 % 2.12 %
Yahoo Mail	4594 4753	3586 3765	906 927	112 111	78.06 % 79.21 %	19.72 % 19.50 %	2.44 % 2.34 %
AOL Mail	4861 4566	3820 3627	969 882	111 100	78.58 % 79.43 %	19.93 % 19.32 %	2.28 % 2.19 %
Mail.com	4827 4696	3873 3790	880 847	112 97	80.24 % 80.71 %	18.23 % 18.04 %	2.32 % 2.07 %
Yandex Mail	4728 4585	3693 3632	953 904	115 101	78.11 % 79.21 %	20.16 % 19.72 %	2.43 % 2.20 %
GMX Mail	4845 4760	3773 3773	1031 937	99 107	77.87 % 79.26 %	21.28 % 19.68 %	2.04 % 2.25 %
Zoho Mail	4651 4625	3739 3700	866 857	115 95	80.39 % 80.00 %	18.62 % 18.53 %	2.47 % 2.05 %
ProtonMail	4713 4507	3793 3646	845 787	102 97	80.48 % 80.90 %	17.93 % 17.46 %	2.16 % 2.15 %
Custom Mail	4655 4804	3809 3904	772 846	96 106	81.83 % 81.27 %	16.58 % 17.61 %	2.06 % 2.21 %
iCloud Mail	4525 4565	3464 3542	1020 943	99 103	76.55 % 77.59 %	22.54 % 20.66 %	2.19 % 2.26 %
Tuta	4762 4525	3840 3641	848 803	116 99	80.64 % 80.46 %	17.81 % 17.75 %	2.44 % 2.19 %
Juno.com	4807 4631	3870 3746	835 817	111 103	80.51 % 80.89 %	17.37 % 17.64 %	2.31 % 2.22 %
Mailfence	3164 3059	2501 2431	588 567	75 61	79.05 % 79.47 %	18.58 % 18.54 %	2.37 % 1.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.