MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 393.150	356.201 302.866	89.847 76.964	17.116 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.04 %	19.40 % 19.58 %	3.70 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 29688	28540 23784	6055 5024	1175 880	79.79 % 80.11 %	16.93 % 16.92 %	3.28 % 2.96 %
Elektronics	35758 30694	27828 23911	6685 5854	1245 929	77.82 % 77.90 %	18.70 % 19.07 %	3.48 % 3.03 %
Entertainment	35145 30167	26925 23222	6884 5902	1336 1043	76.61 % 76.98 %	19.59 % 19.56 %	3.80 % 3.46 %
Cosmetics & Beauty	35614 30530	27346 23551	6952 6004	1316 975	76.78 % 77.14 %	19.52 % 19.67 %	3.70 % 3.19 %
Food & Drink	35826 30519	28614 24459	6027 5133	1185 927	79.87 % 80.14 %	16.82 % 16.82 %	3.31 % 3.04 %
Home & Garden	36118 30222	28804 24200	6127 5111	1187 911	79.75 % 80.07 %	16.96 % 16.91 %	3.29 % 3.01 %
Finance	35456 30341	26140 22294	7869 6899	1447 1148	73.73 % 73.48 %	22.19 % 22.74 %	4.08 % 3.78 %
Health	35790 29945	26684 22376	7721 6489	1385 1080	74.56 % 74.72 %	21.57 % 21.67 %	3.87 % 3.61 %
Pets	34844 30312	27582 23940	6029 5353	1233 1019	79.16 % 78.98 %	17.30 % 17.66 %	3.54 % 3.36 %
Sport & Fitness	35117 29754	26688 22668	7054 6059	1375 1027	76.00 % 76.18 %	20.09 % 20.36 %	3.92 % 3.45 %
Job & Career	35501 30434	26626 22773	7410 6473	1465 1188	75.00 % 74.83 %	20.87 % 21.27 %	4.13 % 3.90 %
Dating	36543 30388	26278 21850	8743 7353	1522 1185	71.91 % 71.90 %	23.93 % 24.20 %	4.16 % 3.90 %
Other	35682 30156	28146 23838	6291 5310	1245 1008	78.88 % 79.05 %	17.63 % 17.61 %	3.49 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 39832	32733 29370	10182 8994	1876 1468	73.08 % 73.73 %	22.73 % 22.58 %	4.19 % 3.69 %
Outlook Mail	44335 39308	32982 29211	9561 8600	1792 1497	74.39 % 74.31 %	21.57 % 21.88 %	4.04 % 3.81 %
Yahoo Mail	44700 39728	34131 30512	8856 7852	1713 1364	76.36 % 76.80 %	19.81 % 19.76 %	3.83 % 3.43 %
AOL Mail	45061 39483	34401 30274	8962 7780	1698 1429	76.34 % 76.68 %	19.89 % 19.70 %	3.77 % 3.62 %
Mail.com	44765 39166	34632 30496	8495 7320	1638 1350	77.36 % 77.86 %	18.98 % 18.69 %	3.66 % 3.45 %
Yandex Mail	44994 38650	33790 29125	9454 8096	1750 1429	75.10 % 75.36 %	21.01 % 20.95 %	3.89 % 3.70 %
GMX Mail	44717 39013	34679 30376	8463 7420	1575 1217	77.55 % 77.86 %	18.93 % 19.02 %	3.52 % 3.12 %
Zoho Mail	44954 38996	35195 30789	8260 7018	1499 1189	78.29 % 78.95 %	18.37 % 18.00 %	3.33 % 3.05 %
ProtonMail	44201 39917	34824 31451	7883 7261	1494 1205	78.79 % 78.79 %	17.83 % 18.19 %	3.38 % 3.02 %
Custom Mail	44405 39057	35482 31262	7474 6623	1449 1172	79.91 % 80.04 %	16.83 % 16.96 %	3.26 % 3.00 %
iCloud Mail	5451	4230	949	272	77.60 % %	17.41 % %	4.99 % %
Tuta	5376	4537	666	173	84.39 % %	12.39 % %	3.22 % %
Juno.com	5414	4585	642	187	84.69 % %	11.86 % %	3.45 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.