MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 393.150	334.666 302.866	85.970 76.964	16.080 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 77.04 %	19.69 % 19.58 %	3.68 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 29688	26813 23784	5793 5024	1101 880	79.55 % 80.11 %	17.19 % 16.92 %	3.27 % 2.96 %
Elektronics	33735 30694	26154 23911	6409 5854	1172 929	77.53 % 77.90 %	19.00 % 19.07 %	3.47 % 3.03 %
Entertainment	33216 30167	25344 23222	6602 5902	1270 1043	76.30 % 76.98 %	19.88 % 19.56 %	3.82 % 3.46 %
Cosmetics & Beauty	33580 30530	25695 23551	6651 6004	1234 975	76.52 % 77.14 %	19.81 % 19.67 %	3.67 % 3.19 %
Food & Drink	33653 30519	26800 24459	5749 5133	1104 927	79.64 % 80.14 %	17.08 % 16.82 %	3.28 % 3.04 %
Home & Garden	34056 30222	27087 24200	5864 5111	1105 911	79.54 % 80.07 %	17.22 % 16.91 %	3.24 % 3.01 %
Finance	33485 30341	24596 22294	7534 6899	1355 1148	73.45 % 73.48 %	22.50 % 22.74 %	4.05 % 3.78 %
Health	33764 29945	25060 22376	7402 6489	1302 1080	74.22 % 74.72 %	21.92 % 21.67 %	3.86 % 3.61 %
Pets	32846 30312	25927 23940	5758 5353	1161 1019	78.94 % 78.98 %	17.53 % 17.66 %	3.53 % 3.36 %
Sport & Fitness	33031 29754	25021 22668	6728 6059	1282 1027	75.75 % 76.18 %	20.37 % 20.36 %	3.88 % 3.45 %
Job & Career	33466 30434	25014 22773	7067 6473	1385 1188	74.74 % 74.83 %	21.12 % 21.27 %	4.14 % 3.90 %
Dating	34524 30388	24682 21850	8403 7353	1439 1185	71.49 % 71.90 %	24.34 % 24.20 %	4.17 % 3.90 %
Other	33653 30156	26473 23838	6010 5310	1170 1008	78.66 % 79.05 %	17.86 % 17.61 %	3.48 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 39832	31217 29370	9797 8994	1783 1468	72.94 % 73.73 %	22.89 % 22.58 %	4.17 % 3.69 %
Outlook Mail	42276 39308	31349 29211	9233 8600	1694 1497	74.15 % 74.31 %	21.84 % 21.88 %	4.01 % 3.81 %
Yahoo Mail	42686 39728	32512 30512	8550 7852	1624 1364	76.17 % 76.80 %	20.03 % 19.76 %	3.80 % 3.43 %
AOL Mail	43038 39483	32769 30274	8653 7780	1616 1429	76.14 % 76.68 %	20.11 % 19.70 %	3.75 % 3.62 %
Mail.com	42806 39166	33015 30496	8220 7320	1571 1350	77.13 % 77.86 %	19.20 % 18.69 %	3.67 % 3.45 %
Yandex Mail	42868 38650	32101 29125	9112 8096	1655 1429	74.88 % 75.36 %	21.26 % 20.95 %	3.86 % 3.70 %
GMX Mail	42687 39013	33001 30376	8193 7420	1493 1217	77.31 % 77.86 %	19.19 % 19.02 %	3.50 % 3.12 %
Zoho Mail	42895 38996	33477 30789	7985 7018	1433 1189	78.04 % 78.95 %	18.62 % 18.00 %	3.34 % 3.05 %
ProtonMail	42174 39917	33117 31451	7632 7261	1425 1205	78.52 % 78.79 %	18.10 % 18.19 %	3.38 % 3.02 %
Custom Mail	42398 39057	33784 31262	7220 6623	1394 1172	79.68 % 80.04 %	17.03 % 16.96 %	3.29 % 3.00 %
iCloud Mail	3462	2688	590	184	77.64 % %	17.04 % %	5.31 % %
Tuta	3355	2855	405	95	85.10 % %	12.07 % %	2.83 % %
Juno.com	3274	2781	380	113	84.94 % %	11.61 % %	3.45 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.