MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 393.150	349.090 302.866	88.530 76.964	16.759 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 77.04 %	19.48 % 19.58 %	3.69 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 29688	27966 23784	5966 5024	1149 880	79.72 % 80.11 %	17.01 % 16.92 %	3.28 % 2.96 %
Elektronics	35085 30694	27271 23911	6590 5854	1224 929	77.73 % 77.90 %	18.78 % 19.07 %	3.49 % 3.03 %
Entertainment	34505 30167	26407 23222	6789 5902	1309 1043	76.53 % 76.98 %	19.68 % 19.56 %	3.79 % 3.46 %
Cosmetics & Beauty	34947 30530	26813 23551	6851 6004	1283 975	76.72 % 77.14 %	19.60 % 19.67 %	3.67 % 3.19 %
Food & Drink	35135 30519	28031 24459	5937 5133	1167 927	79.78 % 80.14 %	16.90 % 16.82 %	3.32 % 3.04 %
Home & Garden	35372 30222	28187 24200	6028 5111	1157 911	79.69 % 80.07 %	17.04 % 16.91 %	3.27 % 3.01 %
Finance	34806 30341	25639 22294	7757 6899	1410 1148	73.66 % 73.48 %	22.29 % 22.74 %	4.05 % 3.78 %
Health	35129 29945	26161 22376	7614 6489	1354 1080	74.47 % 74.72 %	21.67 % 21.67 %	3.85 % 3.61 %
Pets	34197 30312	27046 23940	5941 5353	1210 1019	79.09 % 78.98 %	17.37 % 17.66 %	3.54 % 3.36 %
Sport & Fitness	34396 29754	26119 22668	6936 6059	1341 1027	75.94 % 76.18 %	20.17 % 20.36 %	3.90 % 3.45 %
Job & Career	34819 30434	26087 22773	7293 6473	1439 1188	74.92 % 74.83 %	20.95 % 21.27 %	4.13 % 3.90 %
Dating	35895 30388	25765 21850	8635 7353	1495 1185	71.78 % 71.90 %	24.06 % 24.20 %	4.16 % 3.90 %
Other	35012 30156	27598 23838	6193 5310	1221 1008	78.82 % 79.05 %	17.69 % 17.61 %	3.49 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 39832	32207 29370	10048 8994	1844 1468	73.03 % 73.73 %	22.79 % 22.58 %	4.18 % 3.69 %
Outlook Mail	43654 39308	32443 29211	9453 8600	1758 1497	74.32 % 74.31 %	21.65 % 21.88 %	4.03 % 3.81 %
Yahoo Mail	44057 39728	33629 30512	8754 7852	1674 1364	76.33 % 76.80 %	19.87 % 19.76 %	3.80 % 3.43 %
AOL Mail	44353 39483	33832 30274	8851 7780	1670 1429	76.28 % 76.68 %	19.96 % 19.70 %	3.77 % 3.62 %
Mail.com	44138 39166	34113 30496	8405 7320	1620 1350	77.29 % 77.86 %	19.04 % 18.69 %	3.67 % 3.45 %
Yandex Mail	44334 38650	33262 29125	9344 8096	1728 1429	75.03 % 75.36 %	21.08 % 20.95 %	3.90 % 3.70 %
GMX Mail	44042 39013	34126 30376	8370 7420	1546 1217	77.49 % 77.86 %	19.00 % 19.02 %	3.51 % 3.12 %
Zoho Mail	44249 38996	34612 30789	8162 7018	1475 1189	78.22 % 78.95 %	18.45 % 18.00 %	3.33 % 3.05 %
ProtonMail	43516 39917	34251 31451	7796 7261	1469 1205	78.71 % 78.79 %	17.92 % 18.19 %	3.38 % 3.02 %
Custom Mail	43754 39057	34935 31262	7391 6623	1428 1172	79.84 % 80.04 %	16.89 % 16.96 %	3.26 % 3.00 %
iCloud Mail	4808	3742	831	235	77.83 % %	17.28 % %	4.89 % %
Tuta	4695	3969	577	149	84.54 % %	12.29 % %	3.17 % %
Juno.com	4680	3969	548	163	84.81 % %	11.71 % %	3.48 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.