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MailerLite review 2026 by EmailDeliverabilityReport

MailerLite has been a well-known email marketing provider since 2010. The number of employees is unknown, but we estimate 10+ permanent staff members. At EmailDeliverabilityReport we have been testing the technical performance of MailerLite, in particular email deliverability, since 10/2025. The rating for MailerLite is currently 91/100 score, which represents overall a excellent performance.

MailerLite has already been tested on other websites. We are particularly interested in the functionality of MailerLite. The target group are marketing professionals who use email. We took many factors into account when evaluating MailerLite. The result includes 0 reviews from other users. On this page we present the result of the MailerLite analysis.

Product und quality

This review focuses on MailerLite's email marketing solution as the main product. It was a pleasure to use the website, consume the product information and set up an account with MailerLite. Without a doubt, MailerLite is beginner friendly. You can start using the email marketing tool as soon as your account is created.

As the list of features below shows, MailerLite is a high quality solution of its kind. As is the case with %1's application, we had no problems using even the more complicated features such as the HTML editor. In order to maintain the functionality of the user interface, it is strongly recommended that you disable the ad blocker.

Now let's take a look at the functions contained in MailerLite.

All features of MailerLite

All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with MailerLite in connection with its email marketing product.

Feature
Multilingual user interface

The user interface is available in multiple languages.

Unlimited contacts

An unlimited number of contacts can be used per account.

Unlimited emails

An unlimited number of emails can be used per account.

Landing pages

Landing pages can be created and used to build an email contact list.

AI assistant

An AI assistant is available that can be used to build emails or improve campaign performance.

Email templates

Ready-made templates are available for use in email campaigns.

Custom email templates

Custom email templates can be created and reused across all email campaigns.

Email builder

The email builder makes it easy to create and edit emails with a click of a button.

Testing of emails

Different email versions can be tested to optimize email opens and click-through rates.

Preview of emails

Email messages can be previewed before they are sent to all contacts.

Attachments in emails

Email can be sent with files or documents attached.

Follow-up autoresponder function

Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list.

Newsletter function

Classic newsletters can be sent to all or a specific group of contacts.

Newsletter archive

Newsletter recipients have access to the newsletter archive.

Customer relationship management (CRM)

This system can be used to build a customer relationship to sell more and increase relevance.

Personalization

Personalization can be used across all campaigns to make marketing more personal and relevant.

Instant email sending

Email messages can be sent immediately to a segment of contacts.

Scheduled email sending

Email messages can be scheduled to be sent to a segment of contacts.

Sending of birthday emails

A congratulatory email can be sent in time for a contact's birthday.

Multipart (HTML/Text) content

Both text and HTML parts of the email body can be defined.

Basic stats

Basic statistics are available to measure email performance.

Advanced stats

Advanced statistics can be used to improve email performance.

Click tracking

Clicks in emails can be tracked.

Opens tracking

Email opens can be tracked.

Custom domain tracking

Tracking links can be branded with a custom domain name.

Export of contacts

Contacts can be exported to a file.

Import of contacts

Contacts can be imported from a file.

Google Analytics integration

Google Analytics can be integrated to measure email engagement.

Custom Analytics integration

Custom analytics can be integrated to measure email engagement.

GDPR-compliant

The provider is fully GDPR compliant, which is especially important for EU customers.

Monthly payment

A monthly payment for a plan is possible.

Annual payment

An annual payment for a plan is possible.

Usage-based payment

It is possible to pay only for the resources you actually use, with no minimum costs.

Pay with PayPal

Payments can be made via PayPal.

Pay with credit card

Payments can be made via credit card.

Pay with direct debit

Payments can be made via direct debit.

Money-back guarantee

If you are not satisfied with the product or service, you can cancel your purchase and get your money back.

Free plan available

It is possible to create a free account and use the basic functions free of charge.

Deliverability performance and score for MailerLite

When it comes to email marketing, the most important metric is deliverability. As an email marketer, our goal is to bypass the spam filters with our emails and get our emails into the main email inbox. The best technologies and the most attractive user interfaces are of no use in email marketing if the emails do not reach their destination. We award a maximum score of 0 — 100 in the evaluation of deliverability. MailerLite currently has a deliverability score of 91.

The tests for the period 2026/3 show how successful MailerLite performs in direct comparison to other email marketing providers when it comes to email deliverability:

ProviderEmails sentEmails inboxEmails spamEmails lost
Benchmark Email 11.1878.990
(80.36 %)
2.032
(18.16 %)
165
(1.47 %)
Postmark 10.9978.811
(80.12 %)
2.025
(18.41 %)
161
(1.46 %)
Mailgun 10.8388.667
(79.97 %)
2.002
(18.47 %)
169
(1.56 %)
Rapidmail 10.9328.738
(79.93 %)
2.037
(18.63 %)
157
(1.44 %)
Sarbacane 11.1048.875
(79.93 %)
2.068
(18.62 %)
161
(1.45 %)
Brevo 10.7098.553
(79.87 %)
1.995
(18.63 %)
161
(1.50 %)
ActiveCampaign 10.9738.751
(79.75 %)
2.067
(18.84 %)
155
(1.41 %)
Moosend 10.8708.665
(79.71 %)
2.045
(18.81 %)
160
(1.47 %)
SendGrid 10.5938.444
(79.71 %)
1.994
(18.82 %)
155
(1.46 %)
MailerLite 10.9148.584
(78.65 %)
2.102
(19.26 %)
228
(2.09 %)
Kit 10.7398.445
(78.64 %)
2.072
(19.29 %)
222
(2.07 %)
Constant Contact 11.1138.713
(78.40 %)
2.187
(19.68 %)
213
(1.92 %)
SendPulse 10.9188.519
(78.03 %)
2.178
(19.95 %)
221
(2.02 %)
GetResponse 10.9738.546
(77.88 %)
2.218
(20.21 %)
209
(1.90 %)
CleverReach 10.9778.540
(77.80 %)
2.221
(20.23 %)
216
(1.97 %)
mailtrap 10.6018.200
(77.35 %)
2.212
(20.87 %)
189
(1.78 %)
HubSpot 10.8748.337
(76.67 %)
2.213
(20.35 %)
324
(2.98 %)
Klick-Tipp 10.8848.299
(76.25 %)
2.269
(20.85 %)
316
(2.90 %)
Clever Elements 11.0628.333
(75.33 %)
2.406
(21.75 %)
323
(2.92 %)
Mailjet 11.2128.391
(74.84 %)
2.492
(22.23 %)
329
(2.93 %)
CampaignMonitor 10.8628.103
(74.60 %)
2.444
(22.50 %)
315
(2.90 %)
AWeber 10.8888.109
(74.48 %)
2.457
(22.57 %)
322
(2.96 %)
Amazon SES 11.1168.210
(73.86 %)
2.592
(23.32 %)
314
(2.82 %)
MailChimp 11.1498.070
(72.38 %)
2.697
(24.19 %)
382
(3.43 %)
CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Finance 8557111251983.16 %14.62 %2.22 %
Health 7716281261781.45 %16.34 %2.20 %
Other 8376711491780.17 %17.80 %2.03 %
Sport & Fitness 8226521561479.32 %18.98 %1.70 %
Home & Garden 7856211491579.11 %18.98 %1.91 %
Cosmetics & Beauty 8096381541778.86 %19.04 %2.10 %
Elektronics 8967051781378.68 %19.87 %1.45 %
Entertainment 8016251581878.03 %19.73 %2.25 %
Clothing 8326471681777.76 %20.19 %2.04 %
Job & Career 9137061852277.33 %20.26 %2.41 %
Food & Drink 9036971852177.19 %20.49 %2.33 %
Pets 8516501802176.38 %21.15 %2.47 %
Dating 8396331891775.45 %22.53 %2.03 %
ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Custom Mail 7406051221381.76 %16.49 %1.76 %
Juno.com 8667061441681.52 %16.63 %1.85 %
ProtonMail 7646191321381.02 %17.28 %1.70 %
Mail.com 8606911521780.35 %17.67 %1.98 %
Mailfence 7766171411879.51 %18.17 %2.32 %
Zoho Mail 7255751371379.31 %18.90 %1.79 %
Tuta 8516711602078.85 %18.80 %2.35 %
GMX Mail 7846141502078.32 %19.13 %2.55 %
Yandex Mail 7675991541478.10 %20.08 %1.83 %
Outlook Mail 7005431421577.57 %20.29 %2.14 %
AOL Mail 7185561471577.44 %20.47 %2.09 %
Yahoo Mail 7695871651776.33 %21.46 %2.21 %
iCloud Mail 8336301851875.63 %22.21 %2.16 %
Gmail 7615711711975.03 %22.47 %2.50 %

Frequently asked questions and answers about MailerLite

How can I migrate my existing contact lists to MailerLite?

MailerLite does not allow you to import contacts from another email marketing provider. In other words, this means you'll need to build your contact lists from scratch. The best thing you can do is send an invitation email to your current lists, let them know you're switching to MailerLite, and ask them to subscribe to your lists with the new provider.

How can I use the follow-up autoresponder?

To use the autoresponder function of MailerLite, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Can I edit the HTML source text in the email builder?

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

What are basic and advanced statistics?

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Has MailerLite implemented IP reputation management?

Our automated systems that monitor each provider's IP history indicate that MailerLite must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

How does MailerLite deal with email SPAM?

MailerLite takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

Can I implement an external behavior analysis solution?

There is actually an option at MailerLite to integrate your own analysis solution, for example Matomo.

How to set up custom analytics with MailerLite?

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Does MailerLite offer a free plan?

Yes, MailerLite offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

MailerLite does not support email attachments, how can I send files to my recipients?

It is common practice for email marketing providers to prohibit email attachments, as these are often misused to send malicious files to email users. This can even have a negative impact on the deliverability of emails. If you want to send files with your emails, simply upload the file to your website or a file-sharing platform first and include the link in the email body.

Is a payment method required for the free plan?

No, currently the free plan can be used without providing payment information.

What payment options are available?

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask MailerLite directly whether they can offer an alternative payment method.

Does MailerLite offer a money-back guarantee?

No, MailerLite does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.

What is GDPR compliance?

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

Can I trust MailerLite?

MailerLite exists since 2010. Based on existing reviews, MailerLite has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that MailerLite can be trusted.

User reviews

We accept relevant user reviews for MailerLite. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.

No user reviews available.

If you have used MailerLite's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.

Name

You can enter only your first name if you prefer a more anonymous review. But make sure this is the name you used to register with MailerLite. You can of course use your full name if you wish.

Email address

We will never publish your email address on our website. It will only be used to contact you if necessary for any reason.

Rating
Title (optional)

What is the subject of your review?

Review

Please write in detail what you like or dislike about MailerLite. Ask yourself what is the most important information you would tell others who read your review.

Notice: The review must be of a factual nature, must not offend anyone and must be truthful. We have the right to request proof by email to ensure the ethical nature of a review. If proof cannot be provided, the review will be deleted.

Relevant reviews

The following reviews are relevant to MailerLite:

Rapidmail

Rapidmail

ActiveCampaign

ActiveCampaign

Benchmark Email

Benchmark Email

Moosend

Moosend

Sarbacane

Sarbacane

Brevo

Brevo

Kit

Kit

GetResponse

GetResponse

CleverReach

CleverReach

Constant Contact

Constant Contact

SendPulse

SendPulse

mailtrap

mailtrap

Klick-Tipp

Klick-Tipp

HubSpot

HubSpot

AWeber

AWeber

Mailjet

Mailjet

Clever Elements

Clever Elements

CampaignMonitor

CampaignMonitor

MailChimp

MailChimp