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SendPulse review 2024 by EmailDeliverabilityReport

SendPulse is a relatively small email marketing provider that has been offering its services since 2015. The provider claims to have more than 180 employees who take care of product development and customer support. At EmailDeliverabilityReport we have been testing the technical performance of SendPulse, in particular email deliverability, since 12/2019. The rating for SendPulse is currently 80/100 score, which represents overall a satisfying performance.

SendPulse is very popular among email marketing tools. We are interested in the performance of SendPulse and how we can utilise it. The target group are marketing professionals who use email. We took many factors into account when evaluating SendPulse. The result includes 0 reviews from other users. The result is presented in detail on this page.

Product und quality

SendPulse has several products to offer, the main one being their email marketing platform. It was a pleasure to use the website, consume the product information and set up an account with SendPulse. Starting with SendPulse and creating an account should be no problem. You can start using the email marketing tool as soon as your account is created.

Of all the email marketing tools in the test, SendPulse definitely has a product quality that can keep up with others. The experience of working with the online application has been very positive and without any bugs or problems. In order to maintain the functionality of the user interface, it is strongly recommended that you disable the ad blocker.

Now let's take a look at the functions contained in SendPulse.

All features of SendPulse

All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with SendPulse in connection with its email marketing product.

Feature
Multilingual user interface

The user interface is available in multiple languages.

Unlimited contacts

An unlimited number of contacts can be used per account.

Unlimited emails

An unlimited number of emails can be used per account.

Landing pages

Landing pages can be created and used to build an email contact list.

AI assistant

An AI assistant is available that can be used to build emails or improve campaign performance.

Email templates

Ready-made templates are available for use in email campaigns.

Custom email templates

Custom email templates can be created and reused across all email campaigns.

Email builder

The email builder makes it easy to create and edit emails with a click of a button.

Testing of emails

Different email versions can be tested to optimize email opens and click-through rates.

Preview of emails

Email messages can be previewed before they are sent to all contacts.

Attachments in emails

Email can be sent with files or documents attached.

Follow-up autoresponder function

Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list.

Newsletter function

Classic newsletters can be sent to all or a specific group of contacts.

Newsletter archive

Newsletter recipients have access to the newsletter archive.

Customer relationship management (CRM)

This system can be used to build a customer relationship to sell more and increase relevance.

Personalization

Personalization can be used across all campaigns to make marketing more personal and relevant.

Instant email sending

Email messages can be sent immediately to a segment of contacts.

Scheduled email sending

Email messages can be scheduled to be sent to a segment of contacts.

Sending of birthday emails

A congratulatory email can be sent in time for a contact's birthday.

Multipart (HTML/Text) content

Both text and HTML parts of the email body can be defined.

Basic stats

Basic statistics are available to measure email performance.

Advanced stats

Advanced statistics can be used to improve email performance.

Click tracking

Clicks in emails can be tracked.

Opens tracking

Email opens can be tracked.

Custom domain tracking

Tracking links can be branded with a custom domain name.

Export of contacts

Contacts can be exported to a file.

Import of contacts

Contacts can be imported from a file.

Google Analytics integration

Google Analytics can be integrated to measure email engagement.

Custom Analytics integration

Custom analytics can be integrated to measure email engagement.

GDPR-compliant

The provider is fully GDPR compliant, which is especially important for EU customers.

Monthly payment

A monthly payment for a plan is possible.

Annual payment

An annual payment for a plan is possible.

Usage-based payment

It is possible to pay only for the resources you actually use, with no minimum costs.

Pay with PayPal

Payments can be made via PayPal.

Pay with credit card

Payments can be made via credit card.

Pay with direct debit

Payments can be made via direct debit.

Money-back guarantee

If you are not satisfied with the product or service, you can cancel your purchase and get your money back.

Free plan available

It is possible to create a free account and use the basic functions free of charge.

Deliverability performance and score for SendPulse

A key success factor in email marketing is email deliverability. It's basically about getting as many emails into the recipients' inboxes as possible. If a provider can achieve a high level of email deliverability, this is a good prerequisite for a good rating on our part. We award a maximum score of 0 – 100 in the evaluation of deliverability. SendPulse currently has a deliverability score of 77.

The tests for the period 2024/10 show how successful SendPulse performs in direct comparison to other email marketing providers when it comes to email deliverability:

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 8.9087.820
(87.79 %)
842
(9.45 %)
246
(2.76 %)
Mailjet 8.9287.591
(85.02 %)
1.049
(11.75 %)
288
(3.23 %)
CleverReach 8.7477.423
(84.86 %)
1.047
(11.97 %)
277
(3.17 %)
Clever Elements 8.8507.477
(84.49 %)
1.082
(12.23 %)
291
(3.29 %)
GetResponse 8.7977.407
(84.20 %)
1.078
(12.25 %)
312
(3.55 %)
ActiveCampaign 8.8227.427
(84.19 %)
1.075
(12.19 %)
320
(3.63 %)
Mailgun 8.8737.462
(84.10 %)
1.127
(12.70 %)
284
(3.20 %)
Klick-Tipp 8.7707.367
(84.00 %)
1.105
(12.60 %)
298
(3.40 %)
CampaignMonitor 8.7287.327
(83.95 %)
1.096
(12.56 %)
305
(3.49 %)
Postmark 8.7247.314
(83.84 %)
1.091
(12.51 %)
319
(3.66 %)
AWeber 9.0237.557
(83.75 %)
1.136
(12.59 %)
330
(3.66 %)
Rapidmail 8.8907.444
(83.73 %)
1.165
(13.10 %)
281
(3.16 %)
Kit 9.0377.491
(82.89 %)
1.199
(13.27 %)
347
(3.84 %)
Benchmark Email 9.1307.521
(82.38 %)
1.250
(13.69 %)
359
(3.93 %)
HubSpot 8.8797.260
(81.77 %)
1.275
(14.36 %)
344
(3.87 %)
mailtrap 8.8607.242
(81.74 %)
1.291
(14.57 %)
327
(3.69 %)
MailChimp 8.8147.204
(81.73 %)
1.267
(14.37 %)
343
(3.89 %)
Moosend 9.0647.380
(81.42 %)
1.313
(14.49 %)
371
(4.09 %)
SendGrid 9.0187.299
(80.94 %)
1.344
(14.90 %)
375
(4.16 %)
Sarbacane 8.9847.196
(80.10 %)
1.441
(16.04 %)
347
(3.86 %)
MailerLite 8.8376.997
(79.18 %)
1.436
(16.25 %)
404
(4.57 %)
Constant Contact 9.0627.164
(79.06 %)
1.499
(16.54 %)
399
(4.40 %)
Brevo 8.7356.733
(77.08 %)
1.570
(17.97 %)
432
(4.95 %)
SendPulse 8.8866.772
(76.21 %)
1.629
(18.33 %)
485
(5.46 %)
CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 6865411162978.86 %16.91 %4.23 %
Food & Drink 6835361113678.48 %16.25 %5.27 %
Home & Garden 6955431163678.13 %16.69 %5.18 %
Clothing 7095531173978.00 %16.50 %5.50 %
Pets 6735171183876.82 %17.53 %5.65 %
Dating 7185441452975.77 %20.19 %4.04 %
Other 6935251224675.76 %17.60 %6.64 %
Job & Career 6905221392975.65 %20.14 %4.20 %
Cosmetics & Beauty 6715061254075.41 %18.63 %5.96 %
Entertainment 7075301314674.96 %18.53 %6.51 %
Health 6184621213574.76 %19.58 %5.66 %
Sport & Fitness 6935131354574.03 %19.48 %6.49 %
Finance 6504801333773.85 %20.46 %5.69 %
ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 628504992580.25 %15.76 %3.98 %
Custom Mail 6945531122979.68 %16.14 %4.18 %
Juno.com 7085601103879.10 %15.54 %5.37 %
Tuta 7035511183478.38 %16.79 %4.84 %
Zoho Mail 6775301163178.29 %17.13 %4.58 %
GMX Mail 6404901084276.56 %16.88 %6.56 %
Mail.com 6865251233876.53 %17.93 %5.54 %
AOL Mail 6855181283975.62 %18.69 %5.69 %
Yandex Mail 7105351433275.35 %20.14 %4.51 %
Outlook Mail 7195371374574.69 %19.05 %6.26 %
Yahoo Mail 6725001304274.40 %19.35 %6.25 %
iCloud Mail 6874981494072.49 %21.69 %5.82 %
Gmail 6774711565069.57 %23.04 %7.39 %

Frequently asked questions and answers about SendPulse

How can I migrate my existing contact lists to SendPulse?

SendPulse allows you to import contacts from a previous email marketing provider. This does not mean that you can import all your contacts to SendPulse on the first day. In most cases, the import volume is limited. To import a large number of contacts, write an email to support, explain how you collected the contacts and ask them to import the contacts into your account.

How can I use the follow-up autoresponder?

To use the autoresponder function of SendPulse, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Can I edit the HTML source text in the email builder?

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

What are basic and advanced statistics?

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Has SendPulse implemented IP reputation management?

Our automated systems that monitor each provider's IP history indicate that SendPulse must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

How does SendPulse deal with email SPAM?

SendPulse takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

Can I implement an external behavior analysis solution?

There is actually an option at SendPulse to integrate your own analysis solution, for example Matomo.

How to set up custom analytics with SendPulse?

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Does SendPulse offer a free plan?

Yes, SendPulse offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

Is a payment method required for the free plan?

No, currently the free plan can be used without providing payment information.

What payment options are available?

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. A flexible "pay as you use" option is available for those who only want to pay for what they use. When it comes to payment methods, you can pay via PayPal, credit card, or ask SendPulse directly whether they can offer an alternative payment method.

Does SendPulse offer a money-back guarantee?

Yes, SendPulse offers a straightforward money-back guarantee. If you are not satisfied with SendPulse's service, write a short email and ask for a refund.

What is GDPR compliance?

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

Can I trust SendPulse?

SendPulse exists since 2015. Based on existing reviews, SendPulse has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that SendPulse can be trusted.

User reviews

We accept relevant user reviews for SendPulse. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.

No user reviews available.

If you have used SendPulse's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.

Name

You can enter only your first name if you prefer a more anonymous review. But make sure this is the name you used to register with SendPulse. You can of course use your full name if you wish.

Email address

We will never publish your email address on our website. It will only be used to contact you if necessary for any reason.

Rating
Title (optional)

What is the subject of your review?

Review

Please write in detail what you like or dislike about SendPulse. Ask yourself what is the most important information you would tell others who read your review.

Notice: The review must be of a factual nature, must not offend anyone and must be truthful. We have the right to request proof by email to ensure the ethical nature of a review. If proof cannot be provided, the review will be deleted.

Relevant reviews

The following reviews are relevant to SendPulse:

GetResponse

GetResponse

CleverReach

CleverReach

AWeber

AWeber

Mailjet

Mailjet

Klick-Tipp

Klick-Tipp

Benchmark Email

Benchmark Email

Clever Elements

Clever Elements

CampaignMonitor

CampaignMonitor

Kit

Kit

Rapidmail

Rapidmail

ActiveCampaign

ActiveCampaign

MailChimp

MailChimp

HubSpot

HubSpot

mailtrap

mailtrap

Moosend

Moosend

Constant Contact

Constant Contact

MailerLite

MailerLite

Sarbacane

Sarbacane

Brevo

Brevo