Deutsch
English
Русский
Moosend review 2025 by EmailDeliverabilityReport
Moosend is a relatively small email marketing provider that has been offering its services since 2013. The number of employees is unknown, but we estimate 10+ permanent staff members. At EmailDeliverabilityReport we have been testing the technical performance of Moosend, in particular email deliverability, since 12/2019. The rating for Moosend is currently 86/100 score, which represents overall a good performance.
Moosend has already been tested several times. We are interested in the performance of Moosend and how we can utilise it. For professional email marketing, Moosend is the right choice. Many factors were taken into account in the overall rating. The result includes 0 reviews from other users. This page shows the result and which factors were important.
Product und quality
The main product of Moosend is the email marketing tool. Getting started with Moosend is very easy. The website is informative and intuitive to use and registration is quick and easy. It should be easy for newcomers to begin using Moosend. Once your account is set up, you can start using the email solution straight away.
When it comes to product quality, Moosend is a good choice. As is the case with %1's application, we had no problems using even the more complicated features such as the HTML editor. For the best experience you should disable the ad blocker in your browser if it is enabled.
Next, we look at a list of all the functions that are available to the user with Moosend.
All features of Moosend
All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with Moosend in connection with its email marketing product.
| Feature | |
|---|---|
| Multilingual user interface The user interface is available in multiple languages. | |
| Unlimited contacts An unlimited number of contacts can be used per account. | |
| Unlimited emails An unlimited number of emails can be used per account. | |
| Landing pages Landing pages can be created and used to build an email contact list. | |
| AI assistant An AI assistant is available that can be used to build emails or improve campaign performance. | |
| Email templates Ready-made templates are available for use in email campaigns. | |
| Custom email templates Custom email templates can be created and reused across all email campaigns. | |
| Email builder The email builder makes it easy to create and edit emails with a click of a button. | |
| Testing of emails Different email versions can be tested to optimize email opens and click-through rates. | |
| Preview of emails Email messages can be previewed before they are sent to all contacts. | |
| Attachments in emails Email can be sent with files or documents attached. | |
| Follow-up autoresponder function Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list. | |
| Newsletter function Classic newsletters can be sent to all or a specific group of contacts. | |
| Newsletter archive Newsletter recipients have access to the newsletter archive. | |
| Customer relationship management (CRM) This system can be used to build a customer relationship to sell more and increase relevance. | |
| Personalization Personalization can be used across all campaigns to make marketing more personal and relevant. | |
| Instant email sending Email messages can be sent immediately to a segment of contacts. | |
| Scheduled email sending Email messages can be scheduled to be sent to a segment of contacts. | |
| Sending of birthday emails A congratulatory email can be sent in time for a contact's birthday. | |
| Multipart (HTML/Text) content Both text and HTML parts of the email body can be defined. | |
| Basic stats Basic statistics are available to measure email performance. | |
| Advanced stats Advanced statistics can be used to improve email performance. | |
| Click tracking Clicks in emails can be tracked. | |
| Opens tracking Email opens can be tracked. | |
| Custom domain tracking Tracking links can be branded with a custom domain name. | |
| Export of contacts Contacts can be exported to a file. | |
| Import of contacts Contacts can be imported from a file. | |
| Google Analytics integration Google Analytics can be integrated to measure email engagement. | |
| Custom Analytics integration Custom analytics can be integrated to measure email engagement. | |
| GDPR-compliant The provider is fully GDPR compliant, which is especially important for EU customers. | |
| Monthly payment A monthly payment for a plan is possible. | |
| Annual payment An annual payment for a plan is possible. | |
| Usage-based payment It is possible to pay only for the resources you actually use, with no minimum costs. | |
| Pay with PayPal Payments can be made via PayPal. | |
| Pay with credit card Payments can be made via credit card. | |
| Pay with direct debit Payments can be made via direct debit. | |
| Money-back guarantee If you are not satisfied with the product or service, you can cancel your purchase and get your money back. | |
| Free plan available It is possible to create a free account and use the basic functions free of charge. |
Deliverability performance and score for Moosend
Email deliverability is the key to email marketing success. As an email marketer, our goal is to bypass the spam filters with our emails and get our emails into the main email inbox. We consider the factor of email deliverability to be critical for success in email marketing and evaluate it in the same way in this review. We award a maximum score of 0 – 100 in the evaluation of deliverability. Moosend currently has a deliverability score of 86.
The tests for the period 2024/12 show how successful Moosend performs in direct comparison to other email marketing providers when it comes to email deliverability:
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| Amazon SES | 8.864 | 7.782 (87.79 %) | 856 (9.66 %) | 226 (2.55 %) |
| GetResponse | 8.855 | 7.570 (85.49 %) | 1.017 (11.49 %) | 268 (3.03 %) |
| ActiveCampaign | 8.820 | 7.491 (84.93 %) | 1.045 (11.85 %) | 284 (3.22 %) |
| AWeber | 8.822 | 7.450 (84.45 %) | 1.066 (12.08 %) | 306 (3.47 %) |
| Clever Elements | 8.987 | 7.552 (84.03 %) | 1.105 (12.30 %) | 330 (3.67 %) |
| Kit | 8.709 | 7.318 (84.03 %) | 1.089 (12.50 %) | 302 (3.47 %) |
| Rapidmail | 8.920 | 7.463 (83.67 %) | 1.134 (12.71 %) | 323 (3.62 %) |
| HubSpot | 8.874 | 7.421 (83.63 %) | 1.151 (12.97 %) | 302 (3.40 %) |
| Mailjet | 8.726 | 7.297 (83.62 %) | 1.123 (12.87 %) | 306 (3.51 %) |
| CampaignMonitor | 8.874 | 7.404 (83.43 %) | 1.165 (13.13 %) | 305 (3.44 %) |
| Klick-Tipp | 8.944 | 7.448 (83.27 %) | 1.186 (13.26 %) | 310 (3.47 %) |
| Postmark | 8.830 | 7.337 (83.09 %) | 1.161 (13.15 %) | 332 (3.76 %) |
| Mailgun | 8.794 | 7.300 (83.01 %) | 1.183 (13.45 %) | 311 (3.54 %) |
| CleverReach | 8.695 | 7.190 (82.69 %) | 1.156 (13.29 %) | 349 (4.01 %) |
| Moosend | 8.673 | 7.162 (82.58 %) | 1.200 (13.84 %) | 311 (3.59 %) |
| MailChimp | 8.793 | 7.225 (82.17 %) | 1.227 (13.95 %) | 341 (3.88 %) |
| Benchmark Email | 8.965 | 7.247 (80.84 %) | 1.362 (15.19 %) | 356 (3.97 %) |
| Constant Contact | 8.807 | 7.102 (80.64 %) | 1.358 (15.42 %) | 347 (3.94 %) |
| Sarbacane | 9.040 | 7.258 (80.29 %) | 1.403 (15.52 %) | 379 (4.19 %) |
| mailtrap | 8.847 | 7.064 (79.85 %) | 1.392 (15.73 %) | 391 (4.42 %) |
| SendGrid | 8.974 | 7.104 (79.16 %) | 1.466 (16.34 %) | 404 (4.50 %) |
| SendPulse | 8.748 | 6.904 (78.92 %) | 1.443 (16.50 %) | 401 (4.58 %) |
| Brevo | 9.050 | 7.142 (78.92 %) | 1.502 (16.60 %) | 406 (4.49 %) |
| MailerLite | 8.908 | 6.976 (78.31 %) | 1.519 (17.05 %) | 413 (4.64 %) |
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 689 | 587 | 85 | 17 | 85.20 % | 12.34 % | 2.47 % |
| Food & Drink | 673 | 573 | 83 | 17 | 85.14 % | 12.33 % | 2.53 % |
| Clothing | 687 | 582 | 79 | 26 | 84.72 % | 11.50 % | 3.78 % |
| Other | 639 | 539 | 81 | 19 | 84.35 % | 12.68 % | 2.97 % |
| Elektronics | 677 | 571 | 86 | 20 | 84.34 % | 12.70 % | 2.95 % |
| Pets | 701 | 584 | 91 | 26 | 83.31 % | 12.98 % | 3.71 % |
| Cosmetics & Beauty | 701 | 573 | 96 | 32 | 81.74 % | 13.69 % | 4.56 % |
| Sport & Fitness | 637 | 520 | 95 | 22 | 81.63 % | 14.91 % | 3.45 % |
| Health | 647 | 528 | 96 | 23 | 81.61 % | 14.84 % | 3.55 % |
| Entertainment | 651 | 531 | 96 | 24 | 81.57 % | 14.75 % | 3.69 % |
| Dating | 638 | 513 | 101 | 24 | 80.41 % | 15.83 % | 3.76 % |
| Finance | 693 | 557 | 109 | 27 | 80.38 % | 15.73 % | 3.90 % |
| Job & Career | 640 | 504 | 102 | 34 | 78.75 % | 15.94 % | 5.31 % |
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Tuta | 635 | 545 | 79 | 11 | 85.83 % | 12.44 % | 1.73 % |
| ProtonMail | 686 | 586 | 81 | 19 | 85.42 % | 11.81 % | 2.77 % |
| Custom Mail | 686 | 583 | 82 | 21 | 84.99 % | 11.95 % | 3.06 % |
| Juno.com | 670 | 566 | 79 | 25 | 84.48 % | 11.79 % | 3.73 % |
| GMX Mail | 712 | 601 | 87 | 24 | 84.41 % | 12.22 % | 3.37 % |
| Zoho Mail | 689 | 578 | 84 | 27 | 83.89 % | 12.19 % | 3.92 % |
| Mail.com | 668 | 555 | 92 | 21 | 83.08 % | 13.77 % | 3.14 % |
| Yahoo Mail | 676 | 557 | 97 | 22 | 82.40 % | 14.35 % | 3.25 % |
| AOL Mail | 592 | 485 | 84 | 23 | 81.93 % | 14.19 % | 3.89 % |
| Yandex Mail | 695 | 561 | 106 | 28 | 80.72 % | 15.25 % | 4.03 % |
| Outlook Mail | 663 | 530 | 102 | 31 | 79.94 % | 15.38 % | 4.68 % |
| Gmail | 618 | 484 | 109 | 25 | 78.32 % | 17.64 % | 4.05 % |
| iCloud Mail | 683 | 531 | 118 | 34 | 77.75 % | 17.28 % | 4.98 % |
Frequently asked questions and answers about Moosend
How can I migrate my existing contact lists to Moosend?
Moosend allows you to import contacts from a previous email marketing provider. This does not mean that you can import all your contacts to Moosend on the first day. In most cases, the import volume is limited. To import a large number of contacts, write an email to support, explain how you collected the contacts and ask them to import the contacts into your account.
How can I use the follow-up autoresponder?
To use the autoresponder function of Moosend, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.
Can I edit the HTML source text in the email builder?
Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.
What are basic and advanced statistics?
Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.
Has Moosend implemented IP reputation management?
Our automated systems that monitor each provider's IP history indicate that Moosend must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.
How does Moosend deal with email SPAM?
Moosend takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.
Can I implement an external behavior analysis solution?
There is actually an option at Moosend to integrate your own analysis solution, for example Matomo.
How to set up custom analytics with Moosend?
Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.
Does Moosend offer a free plan?
Yes, Moosend offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.
Is a payment method required for the free plan?
No, currently the free plan can be used without providing payment information.
What payment options are available?
By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask Moosend directly whether they can offer an alternative payment method.
Does Moosend offer a money-back guarantee?
No, Moosend does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.
What is GDPR compliance?
The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.
Can I trust Moosend?
Moosend exists since 2013. Based on existing reviews, Moosend has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that Moosend can be trusted.
User reviews
We accept relevant user reviews for Moosend. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.
No user reviews available.
If you have used Moosend's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.
Relevant reviews
The following reviews are relevant to Moosend:
