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Moosend review 2026 by EmailDeliverabilityReport

Moosend is a relatively small email marketing provider that has been offering its services since 2013. The number of employees is unknown, but we estimate 10+ permanent staff members. At EmailDeliverabilityReport we have been testing the technical performance of Moosend, in particular email deliverability, since 12/2025. The rating for Moosend is currently 91/100 score, which represents overall a excellent performance.

There are already many reviews for Moosend. We concentrate on the performance that can be achieved with Moosend. One of the strengths of Moosend is email marketing. Many factors were taken into account in the overall rating. To date, we have also published 0 helpful reviews from other users here. We present the result mainly in the form of text and illustrative tables.

Product und quality

Moosend has an email marketing tool as its flagship product. The online offer from Moosend, the precise product demonstration and easy access are convincing. Moosend has gone to great lengths to make the start beginner friendly. Once your account has been created, you can log in and use the email tool.

As the list of features below shows, Moosend is a high quality solution of its kind. We didn't notice any bugs or annoying glitches when using the app. If you have installed an ad blocker, you must deactivate it when working with the user interface, as otherwise some of the functions will not work.

Before you can use an email tool professionally, you need to know what functions it has.

All features of Moosend

All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with Moosend in connection with its email marketing product.

Feature
Multilingual user interface

The user interface is available in multiple languages.

Unlimited contacts

An unlimited number of contacts can be used per account.

Unlimited emails

An unlimited number of emails can be used per account.

Landing pages

Landing pages can be created and used to build an email contact list.

AI assistant

An AI assistant is available that can be used to build emails or improve campaign performance.

Email templates

Ready-made templates are available for use in email campaigns.

Custom email templates

Custom email templates can be created and reused across all email campaigns.

Email builder

The email builder makes it easy to create and edit emails with a click of a button.

Testing of emails

Different email versions can be tested to optimize email opens and click-through rates.

Preview of emails

Email messages can be previewed before they are sent to all contacts.

Attachments in emails

Email can be sent with files or documents attached.

Follow-up autoresponder function

Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list.

Newsletter function

Classic newsletters can be sent to all or a specific group of contacts.

Newsletter archive

Newsletter recipients have access to the newsletter archive.

Customer relationship management (CRM)

This system can be used to build a customer relationship to sell more and increase relevance.

Personalization

Personalization can be used across all campaigns to make marketing more personal and relevant.

Instant email sending

Email messages can be sent immediately to a segment of contacts.

Scheduled email sending

Email messages can be scheduled to be sent to a segment of contacts.

Sending of birthday emails

A congratulatory email can be sent in time for a contact's birthday.

Multipart (HTML/Text) content

Both text and HTML parts of the email body can be defined.

Basic stats

Basic statistics are available to measure email performance.

Advanced stats

Advanced statistics can be used to improve email performance.

Click tracking

Clicks in emails can be tracked.

Opens tracking

Email opens can be tracked.

Custom domain tracking

Tracking links can be branded with a custom domain name.

Export of contacts

Contacts can be exported to a file.

Import of contacts

Contacts can be imported from a file.

Google Analytics integration

Google Analytics can be integrated to measure email engagement.

Custom Analytics integration

Custom analytics can be integrated to measure email engagement.

GDPR-compliant

The provider is fully GDPR compliant, which is especially important for EU customers.

Monthly payment

A monthly payment for a plan is possible.

Annual payment

An annual payment for a plan is possible.

Usage-based payment

It is possible to pay only for the resources you actually use, with no minimum costs.

Pay with PayPal

Payments can be made via PayPal.

Pay with credit card

Payments can be made via credit card.

Pay with direct debit

Payments can be made via direct debit.

Money-back guarantee

If you are not satisfied with the product or service, you can cancel your purchase and get your money back.

Free plan available

It is possible to create a free account and use the basic functions free of charge.

Deliverability performance and score for Moosend

Email deliverability is the key to email marketing success. As the spam filters of today are very aggressive, the deliverability of emails is more important than ever. If a provider can achieve a high level of email deliverability, this is a good prerequisite for a good rating on our part. Ideally, a provider can achieve more than 80 or even 90 points in the deliverability rating. Moosend currently has a deliverability score of 91.

The tests for the period 2026/5 show how successful Moosend performs in direct comparison to other email marketing providers when it comes to email deliverability:

ProviderEmails sentEmails inboxEmails spamEmails lost
Rapidmail 10.7538.633
(80.28 %)
1.962
(18.25 %)
158
(1.47 %)
CampaignMonitor 11.1658.907
(79.78 %)
2.091
(18.73 %)
167
(1.50 %)
Constant Contact 11.1328.881
(79.78 %)
2.092
(18.79 %)
159
(1.43 %)
HubSpot 10.6698.504
(79.71 %)
2.005
(18.79 %)
160
(1.50 %)
CleverReach 11.0558.806
(79.66 %)
2.082
(18.83 %)
167
(1.51 %)
Brevo 11.0428.774
(79.46 %)
2.115
(19.15 %)
153
(1.39 %)
Postmark 11.0068.672
(78.79 %)
2.116
(19.23 %)
218
(1.98 %)
Moosend 10.7168.428
(78.65 %)
2.075
(19.36 %)
213
(1.99 %)
mailtrap 10.7118.422
(78.63 %)
2.080
(19.42 %)
209
(1.95 %)
Sarbacane 10.8408.520
(78.60 %)
2.109
(19.46 %)
211
(1.95 %)
Mailjet 10.8948.468
(77.73 %)
2.203
(20.22 %)
223
(2.05 %)
Klick-Tipp 11.2468.728
(77.61 %)
2.311
(20.55 %)
207
(1.84 %)
MailChimp 10.9858.474
(77.14 %)
2.304
(20.97 %)
207
(1.88 %)
MailerLite 10.8128.327
(77.02 %)
2.288
(21.16 %)
197
(1.82 %)
SendGrid 10.8598.291
(76.35 %)
2.243
(20.66 %)
325
(2.99 %)
GetResponse 11.2398.513
(75.75 %)
2.415
(21.49 %)
311
(2.77 %)
SendPulse 11.0948.368
(75.43 %)
2.402
(21.65 %)
324
(2.92 %)
AWeber 10.7838.129
(75.39 %)
2.359
(21.88 %)
295
(2.74 %)
Kit 10.8938.209
(75.36 %)
2.353
(21.60 %)
331
(3.04 %)
Amazon SES 10.7458.077
(75.17 %)
2.360
(21.96 %)
308
(2.87 %)
ActiveCampaign 10.9938.209
(74.67 %)
2.462
(22.40 %)
322
(2.93 %)
Clever Elements 10.7487.999
(74.42 %)
2.443
(22.73 %)
306
(2.85 %)
Mailgun 10.7877.962
(73.81 %)
2.512
(23.29 %)
313
(2.90 %)
Benchmark Email 10.8037.832
(72.50 %)
2.596
(24.03 %)
375
(3.47 %)
CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Finance 8717261301583.35 %14.93 %1.72 %
Health 9027381491581.82 %16.52 %1.66 %
Elektronics 7726211371480.44 %17.75 %1.81 %
Other 7916311441679.77 %18.20 %2.02 %
Sport & Fitness 7956321412279.50 %17.74 %2.77 %
Food & Drink 7586011401779.29 %18.47 %2.24 %
Clothing 8846931731878.39 %19.57 %2.04 %
Home & Garden 8346521641878.18 %19.66 %2.16 %
Cosmetics & Beauty 8416551671977.88 %19.86 %2.26 %
Entertainment 8076261661577.57 %20.57 %1.86 %
Pets 8536551841476.79 %21.57 %1.64 %
Job & Career 7775871741675.55 %22.39 %2.06 %
Dating 8316112061473.53 %24.79 %1.68 %
ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
ProtonMail 8797211391982.03 %15.81 %2.16 %
Juno.com 7375981251481.14 %16.96 %1.90 %
Mailfence 7486051241980.88 %16.58 %2.54 %
Zoho Mail 7516051361080.56 %18.11 %1.33 %
Tuta 7556051391180.13 %18.41 %1.46 %
Mail.com 7425921371379.78 %18.46 %1.75 %
Custom Mail 8006361471779.50 %18.38 %2.13 %
Yandex Mail 7095591361478.84 %19.18 %1.97 %
Yahoo Mail 7696021511678.28 %19.64 %2.08 %
AOL Mail 7836111571578.03 %20.05 %1.92 %
Outlook Mail 8016121701976.40 %21.22 %2.37 %
GMX Mail 7375611601676.12 %21.71 %2.17 %
Gmail 7625771681775.72 %22.05 %2.23 %
iCloud Mail 7435441861373.22 %25.03 %1.75 %

Frequently asked questions and answers about Moosend

How can I migrate my existing contact lists to Moosend?

Moosend allows you to import contacts from a previous email marketing provider. This does not mean that you can import all your contacts to Moosend on the first day. In most cases, the import volume is limited. To import a large number of contacts, write an email to support, explain how you collected the contacts and ask them to import the contacts into your account.

How can I use the follow-up autoresponder?

To use the autoresponder function of Moosend, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Can I edit the HTML source text in the email builder?

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

What are basic and advanced statistics?

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Has Moosend implemented IP reputation management?

Our automated systems that monitor each provider's IP history indicate that Moosend must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

How does Moosend deal with email SPAM?

Moosend takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

Can I implement an external behavior analysis solution?

There is actually an option at Moosend to integrate your own analysis solution, for example Matomo.

How to set up custom analytics with Moosend?

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Does Moosend offer a free plan?

Yes, Moosend offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

Is a payment method required for the free plan?

No, currently the free plan can be used without providing payment information.

What payment options are available?

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask Moosend directly whether they can offer an alternative payment method.

Does Moosend offer a money-back guarantee?

No, Moosend does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.

What is GDPR compliance?

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

Can I trust Moosend?

Moosend exists since 2013. Based on existing reviews, Moosend has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that Moosend can be trusted.

User reviews

We accept relevant user reviews for Moosend. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.

No user reviews available.

If you have used Moosend's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.

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You can enter only your first name if you prefer a more anonymous review. But make sure this is the name you used to register with Moosend. You can of course use your full name if you wish.

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Rating
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Review

Please write in detail what you like or dislike about Moosend. Ask yourself what is the most important information you would tell others who read your review.

Notice: The review must be of a factual nature, must not offend anyone and must be truthful. We have the right to request proof by email to ensure the ethical nature of a review. If proof cannot be provided, the review will be deleted.

Relevant reviews

The following reviews are relevant to Moosend:

CleverReach

CleverReach

Rapidmail

Rapidmail

CampaignMonitor

CampaignMonitor

Constant Contact

Constant Contact

HubSpot

HubSpot

Brevo

Brevo

Klick-Tipp

Klick-Tipp

Mailjet

Mailjet

MailerLite

MailerLite

Sarbacane

Sarbacane

mailtrap

mailtrap

MailChimp

MailChimp

SendPulse

SendPulse

AWeber

AWeber

GetResponse

GetResponse

ActiveCampaign

ActiveCampaign

Clever Elements

Clever Elements

Kit

Kit

Benchmark Email

Benchmark Email