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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 65.936 emails were sent with MailChimp. A total of 51.160 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.384 emails ended up in the spam folder. 1.392 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
Brevo 65.77351.947
(78.98 %) 		12.612
(19.18 %) 		1.214
(1.85 %)
Klick-Tipp 65.79151.708
(78.59 %) 		12.893
(19.60 %) 		1.190
(1.81 %)
Sarbacane 65.97551.577
(78.18 %) 		13.109
(19.87 %) 		1.289
(1.95 %)
Postmark 65.13750.600
(77.68 %) 		13.149
(20.19 %) 		1.388
(2.13 %)
Rapidmail 65.06450.510
(77.63 %) 		13.220
(20.32 %) 		1.334
(2.05 %)
MailChimp 65.93651.160
(77.59 %) 		13.384
(20.30 %) 		1.392
(2.11 %)
AWeber 64.74250.128
(77.43 %) 		13.240
(20.45 %) 		1.374
(2.12 %)
SendPulse 65.41350.605
(77.36 %) 		13.318
(20.36 %) 		1.490
(2.28 %)
GetResponse 65.73750.838
(77.34 %) 		13.485
(20.51 %) 		1.414
(2.15 %)
Mailgun 64.94350.213
(77.32 %) 		13.299
(20.48 %) 		1.431
(2.20 %)
SendGrid 65.24050.398
(77.25 %) 		13.343
(20.45 %) 		1.499
(2.30 %)
CleverReach 65.68050.687
(77.17 %) 		13.479
(20.52 %) 		1.514
(2.31 %)
Kit 65.75650.741
(77.17 %) 		13.544
(20.60 %) 		1.471
(2.24 %)
mailtrap 64.13649.496
(77.17 %) 		13.214
(20.60 %) 		1.426
(2.22 %)
MailerLite 65.88650.829
(77.15 %) 		13.573
(20.60 %) 		1.484
(2.25 %)
CampaignMonitor 65.33950.366
(77.08 %) 		13.501
(20.66 %) 		1.472
(2.25 %)
HubSpot 65.06750.039
(76.90 %) 		13.466
(20.70 %) 		1.562
(2.40 %)
ActiveCampaign 65.69850.460
(76.81 %) 		13.735
(20.91 %) 		1.503
(2.29 %)
Mailjet 65.77450.388
(76.61 %) 		13.836
(21.04 %) 		1.550
(2.36 %)
Moosend 65.47150.135
(76.58 %) 		13.817
(21.10 %) 		1.519
(2.32 %)
Benchmark Email 65.99850.496
(76.51 %) 		13.892
(21.05 %) 		1.610
(2.44 %)
Constant Contact 66.28250.632
(76.39 %) 		13.969
(21.08 %) 		1.681
(2.54 %)
Amazon SES 66.19549.906
(75.39 %) 		14.478
(21.87 %) 		1.811
(2.74 %)
Clever Elements 64.94448.918
(75.32 %) 		14.214
(21.89 %) 		1.812
(2.79 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

77.59 % of 65.936 emails sent with MailChimp ended up in the recipient's main mailbox. 20.30 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.11 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Brevo 78.98 %
(51.947) 		19.18 %
(12.612) 		1.85 %
(1.214)
Klick-Tipp 78.59 %
(51.708) 		19.60 %
(12.893) 		1.81 %
(1.190)
Sarbacane 78.18 %
(51.577) 		19.87 %
(13.109) 		1.95 %
(1.289)
Postmark 77.68 %
(50.600) 		20.19 %
(13.149) 		2.13 %
(1.388)
Rapidmail 77.63 %
(50.510) 		20.32 %
(13.220) 		2.05 %
(1.334)
MailChimp 77.59 %
(51.160) 		20.30 %
(13.384) 		2.11 %
(1.392)
AWeber 77.43 %
(50.128) 		20.45 %
(13.240) 		2.12 %
(1.374)
SendPulse 77.36 %
(50.605) 		20.36 %
(13.318) 		2.28 %
(1.490)
GetResponse 77.34 %
(50.838) 		20.51 %
(13.485) 		2.15 %
(1.414)
Mailgun 77.32 %
(50.213) 		20.48 %
(13.299) 		2.20 %
(1.431)
SendGrid 77.25 %
(50.398) 		20.45 %
(13.343) 		2.30 %
(1.499)
CleverReach 77.17 %
(50.687) 		20.52 %
(13.479) 		2.31 %
(1.514)
Kit 77.17 %
(50.741) 		20.60 %
(13.544) 		2.24 %
(1.471)
mailtrap 77.17 %
(49.496) 		20.60 %
(13.214) 		2.22 %
(1.426)
MailerLite 77.15 %
(50.829) 		20.60 %
(13.573) 		2.25 %
(1.484)
CampaignMonitor 77.08 %
(50.366) 		20.66 %
(13.501) 		2.25 %
(1.472)
HubSpot 76.90 %
(50.039) 		20.70 %
(13.466) 		2.40 %
(1.562)
ActiveCampaign 76.81 %
(50.460) 		20.91 %
(13.735) 		2.29 %
(1.503)
Mailjet 76.61 %
(50.388) 		21.04 %
(13.836) 		2.36 %
(1.550)
Moosend 76.58 %
(50.135) 		21.10 %
(13.817) 		2.32 %
(1.519)
Benchmark Email 76.51 %
(50.496) 		21.05 %
(13.892) 		2.44 %
(1.610)
Constant Contact 76.39 %
(50.632) 		21.08 %
(13.969) 		2.54 %
(1.681)
Amazon SES 75.39 %
(49.906) 		21.87 %
(14.478) 		2.74 %
(1.811)
Clever Elements 75.32 %
(48.918) 		21.89 %
(14.214) 		2.79 %
(1.812)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Health, Finance, Other, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Sport & Fitness, Entertainment and Pets.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Health 5.1104.14586010581.12 %16.83 %2.05 %
Finance 5.0324.07985210181.06 %16.93 %2.01 %
Other 5.0063.92097611078.31 %19.50 %2.20 %
Elektronics 5.0083.9199909978.25 %19.77 %1.98 %
Cosmetics & Beauty 5.1854.0351.03911177.82 %20.04 %2.14 %
Clothing 5.0993.9651.01911577.76 %19.98 %2.26 %
Home & Garden 4.9123.80699810877.48 %20.32 %2.20 %
Food & Drink 5.1843.9941.07711377.04 %20.78 %2.18 %
Pets 4.9683.8221.04210476.93 %20.97 %2.09 %
Entertainment 5.0333.8701.04811576.89 %20.82 %2.28 %
Sport & Fitness 5.1743.9651.10510476.63 %21.36 %2.01 %
Job & Career 5.1213.8901.12210975.96 %21.91 %2.13 %
Dating 5.1043.7501.2569873.47 %24.61 %1.92 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Juno.com and Mailfence. The delivery rates were worst for the email providers Gmail, iCloud Mail and GMX Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Custom Mail 4.7793.8728099881.02 %16.93 %2.05 %
Juno.com 4.7553.80584410680.02 %17.75 %2.23 %
Mailfence 4.6133.6668559279.47 %18.53 %1.99 %
Mail.com 4.8033.8138929879.39 %18.57 %2.04 %
Tuta 4.7473.76388410079.27 %18.62 %2.11 %
ProtonMail 4.7703.77888910379.20 %18.64 %2.16 %
Zoho Mail 4.7223.72190110078.80 %19.08 %2.12 %
Yandex Mail 4.5943.5599488777.47 %20.64 %1.89 %
AOL Mail 4.7163.6031.00111276.40 %21.23 %2.37 %
Outlook Mail 4.6903.5641.0279975.99 %21.90 %2.11 %
Yahoo Mail 4.6773.5501.02110675.90 %21.83 %2.27 %
GMX Mail 4.7203.5561.0669875.34 %22.58 %2.08 %
iCloud Mail 4.6373.4321.1089774.01 %23.89 %2.09 %
Gmail 4.7133.4781.1399673.80 %24.17 %2.04 %
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MailChimp email deliverability by email service provider
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MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
91
/100
MailChimp
91
/100
MailChimp
91
/100

References and Resources

Further resources and references for MailChimp.