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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 64.544 emails were sent with MailChimp. A total of 51.065 emails were delivered to the recipient's main mailbox. Of all emails sent, 12.507 emails ended up in the spam folder. 1.462 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
GetResponse 63.82852.735
(82.62 %) 		10.208
(15.99 %) 		1.164
(1.82 %)
AWeber 63.94152.102
(81.48 %) 		10.998
(17.20 %) 		1.216
(1.90 %)
CleverReach 63.82051.960
(81.42 %) 		10.917
(17.11 %) 		1.226
(1.92 %)
HubSpot 64.22152.236
(81.34 %) 		11.235
(17.49 %) 		1.172
(1.82 %)
Benchmark Email 64.25651.984
(80.90 %) 		11.432
(17.79 %) 		1.289
(2.01 %)
Postmark 63.44550.822
(80.10 %) 		11.778
(18.56 %) 		1.354
(2.13 %)
mailtrap 63.31850.377
(79.56 %) 		12.086
(19.09 %) 		1.393
(2.20 %)
Amazon SES 64.45651.232
(79.48 %) 		12.207
(18.94 %) 		1.447
(2.24 %)
MailChimp 64.54451.065
(79.12 %) 		12.507
(19.38 %) 		1.462
(2.27 %)
Brevo 65.06851.364
(78.94 %) 		12.830
(19.72 %) 		1.406
(2.16 %)
Klick-Tipp 63.87350.389
(78.89 %) 		12.397
(19.41 %) 		1.516
(2.37 %)
Sarbacane 64.32050.685
(78.80 %) 		12.973
(20.17 %) 		1.205
(1.87 %)
Mailjet 63.49749.978
(78.71 %) 		12.500
(19.69 %) 		1.457
(2.29 %)
Constant Contact 63.97350.112
(78.33 %) 		12.784
(19.98 %) 		1.666
(2.60 %)
MailerLite 64.13050.230
(78.33 %) 		12.956
(20.20 %) 		1.469
(2.29 %)
ActiveCampaign 64.21450.260
(78.27 %) 		12.859
(20.03 %) 		1.579
(2.46 %)
CampaignMonitor 63.88950.007
(78.27 %) 		12.907
(20.20 %) 		1.400
(2.19 %)
Kit 64.19950.227
(78.24 %) 		13.019
(20.28 %) 		1.456
(2.27 %)
SendPulse 63.86649.863
(78.07 %) 		13.095
(20.50 %) 		1.481
(2.32 %)
Moosend 63.92949.619
(77.62 %) 		13.190
(20.63 %) 		1.603
(2.51 %)
Clever Elements 63.43649.151
(77.48 %) 		13.119
(20.68 %) 		1.663
(2.62 %)
Mailgun 63.99949.508
(77.36 %) 		13.525
(21.13 %) 		1.496
(2.34 %)
Rapidmail 63.40148.855
(77.06 %) 		13.349
(21.05 %) 		1.672
(2.64 %)
SendGrid 63.76348.627
(76.26 %) 		14.148
(22.19 %) 		1.517
(2.38 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

79.12 % of 64.544 emails sent with MailChimp ended up in the recipient's main mailbox. 19.38 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.27 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 82.62 %
(52.735) 		15.99 %
(10.208) 		1.82 %
(1.164)
AWeber 81.48 %
(52.102) 		17.20 %
(10.998) 		1.90 %
(1.216)
CleverReach 81.42 %
(51.960) 		17.11 %
(10.917) 		1.92 %
(1.226)
HubSpot 81.34 %
(52.236) 		17.49 %
(11.235) 		1.82 %
(1.172)
Benchmark Email 80.90 %
(51.984) 		17.79 %
(11.432) 		2.01 %
(1.289)
Postmark 80.10 %
(50.822) 		18.56 %
(11.778) 		2.13 %
(1.354)
mailtrap 79.56 %
(50.377) 		19.09 %
(12.086) 		2.20 %
(1.393)
Amazon SES 79.48 %
(51.232) 		18.94 %
(12.207) 		2.24 %
(1.447)
MailChimp 79.12 %
(51.065) 		19.38 %
(12.507) 		2.27 %
(1.462)
Brevo 78.94 %
(51.364) 		19.72 %
(12.830) 		2.16 %
(1.406)
Klick-Tipp 78.89 %
(50.389) 		19.41 %
(12.397) 		2.37 %
(1.516)
Sarbacane 78.80 %
(50.685) 		20.17 %
(12.973) 		1.87 %
(1.205)
Mailjet 78.71 %
(49.978) 		19.69 %
(12.500) 		2.29 %
(1.457)
Constant Contact 78.33 %
(50.112) 		19.98 %
(12.784) 		2.60 %
(1.666)
MailerLite 78.33 %
(50.230) 		20.20 %
(12.956) 		2.29 %
(1.469)
ActiveCampaign 78.27 %
(50.260) 		20.03 %
(12.859) 		2.46 %
(1.579)
CampaignMonitor 78.27 %
(50.007) 		20.20 %
(12.907) 		2.19 %
(1.400)
Kit 78.24 %
(50.227) 		20.28 %
(13.019) 		2.27 %
(1.456)
SendPulse 78.07 %
(49.863) 		20.50 %
(13.095) 		2.32 %
(1.481)
Moosend 77.62 %
(49.619) 		20.63 %
(13.190) 		2.51 %
(1.603)
Clever Elements 77.48 %
(49.151) 		20.68 %
(13.119) 		2.62 %
(1.663)
Mailgun 77.36 %
(49.508) 		21.13 %
(13.525) 		2.34 %
(1.496)
Rapidmail 77.06 %
(48.855) 		21.05 %
(13.349) 		2.64 %
(1.672)
SendGrid 76.26 %
(48.627) 		22.19 %
(14.148) 		2.38 %
(1.517)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Health, Finance, Other, Cosmetics & Beauty and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Entertainment, Home & Garden and Clothing.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Health 4.9954.09484711481.96 %16.96 %2.28 %
Finance 4.9734.05285510681.48 %17.19 %2.13 %
Other 4.9883.99492810980.07 %18.60 %2.19 %
Cosmetics & Beauty 4.9903.98991311979.94 %18.30 %2.38 %
Pets 4.9333.90993711579.24 %18.99 %2.33 %
Elektronics 4.8383.83094210379.16 %19.47 %2.13 %
Sport & Fitness 4.9583.91598310978.96 %19.83 %2.20 %
Food & Drink 5.2304.1201.02112978.78 %19.52 %2.47 %
Clothing 4.8753.82597910678.46 %20.08 %2.17 %
Home & Garden 4.7333.70494911178.26 %20.05 %2.35 %
Entertainment 5.1934.0621.04811878.22 %20.18 %2.27 %
Job & Career 4.9983.8591.05711577.21 %21.15 %2.30 %
Dating 4.8403.7121.04810876.69 %21.65 %2.23 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Tuta and Juno.com. The delivery rates were worst for the email providers iCloud Mail, Gmail and GMX Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Custom Mail 4.6553.8097729681.83 %16.58 %2.06 %
Tuta 4.7623.84084811680.64 %17.81 %2.44 %
Juno.com 4.8073.87083511180.51 %17.37 %2.31 %
ProtonMail 4.7133.79384510280.48 %17.93 %2.16 %
Zoho Mail 4.6513.73986611580.39 %18.62 %2.47 %
Mail.com 4.8273.87388011280.24 %18.23 %2.32 %
Mailfence 3.1642.5015887579.05 %18.58 %2.37 %
AOL Mail 4.8613.82096911178.58 %19.93 %2.28 %
Outlook Mail 4.5923.6039439978.46 %20.54 %2.16 %
Yandex Mail 4.7283.69395311578.11 %20.16 %2.43 %
Yahoo Mail 4.5943.58690611278.06 %19.72 %2.44 %
GMX Mail 4.8453.7731.0319977.87 %21.28 %2.04 %
Gmail 4.8203.7011.05110076.78 %21.80 %2.07 %
iCloud Mail 4.5253.4641.0209976.55 %22.54 %2.19 %
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MailChimp email deliverability by email service provider
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MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
92
/100
MailChimp
92
/100
MailChimp
92
/100

References and Resources

Further resources and references for MailChimp.