Sign In
Language

MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 454.379 emails were sent with MailChimp. A total of 349.090 emails were delivered to the recipient's main mailbox. Of all emails sent, 88.530 emails ended up in the spam folder. 16.759 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 61.80953.094
(85.90 %) 		6.813
(11.02 %) 		1.902
(3.08 %)
Mailgun 61.83251.727
(83.66 %) 		7.939
(12.84 %) 		2.166
(3.50 %)
Kit 61.99551.860
(83.65 %) 		7.987
(12.88 %) 		2.148
(3.46 %)
GetResponse 456.285379.481
(83.17 %) 		64.329
(14.10 %) 		12.475
(2.73 %)
Postmark 62.07750.973
(82.11 %) 		8.694
(14.01 %) 		2.410
(3.88 %)
ActiveCampaign 456.087372.303
(81.63 %) 		71.546
(15.69 %) 		12.238
(2.68 %)
CleverReach 455.233370.776
(81.45 %) 		71.133
(15.63 %) 		13.324
(2.93 %)
mailtrap 62.80450.873
(81.00 %) 		9.435
(15.02 %) 		2.496
(3.97 %)
CampaignMonitor 455.406366.193
(80.41 %) 		75.786
(16.64 %) 		13.427
(2.95 %)
Klick-Tipp 455.354365.851
(80.34 %) 		76.257
(16.75 %) 		13.246
(2.91 %)
AWeber 455.311365.356
(80.24 %) 		75.295
(16.54 %) 		14.660
(3.22 %)
Mailjet 455.533363.045
(79.70 %) 		78.900
(17.32 %) 		13.588
(2.98 %)
SendGrid 62.60049.846
(79.63 %) 		10.115
(16.16 %) 		2.639
(4.22 %)
Sarbacane 71.14856.238
(79.04 %) 		11.784
(16.56 %) 		3.126
(4.39 %)
Rapidmail 453.961358.213
(78.91 %) 		81.360
(17.92 %) 		14.388
(3.17 %)
HubSpot 456.654359.849
(78.80 %) 		82.504
(18.07 %) 		14.301
(3.13 %)
Moosend 454.924357.605
(78.61 %) 		81.972
(18.02 %) 		15.347
(3.37 %)
Brevo 62.01848.115
(77.58 %) 		10.986
(17.71 %) 		2.917
(4.70 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
MailChimp 454.379349.090
(76.83 %) 		88.530
(19.48 %) 		16.759
(3.69 %)
Clever Elements 455.200349.623
(76.81 %) 		87.954
(19.32 %) 		17.623
(3.87 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Benchmark Email 457.022347.768
(76.09 %) 		91.442
(20.01 %) 		17.812
(3.90 %)
Constant Contact 455.754344.481
(75.58 %) 		93.172
(20.44 %) 		18.101
(3.97 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
MailerLite 455.114343.434
(75.46 %) 		93.932
(20.64 %) 		17.748
(3.90 %)
SendPulse 457.069344.463
(75.36 %) 		95.216
(20.83 %) 		17.390
(3.80 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
Preview
MailChimp email deliverability providers comparison
Image URL
Embed HTML

Email deliverability rates for MailChimp and other providers comparison

76.83 % of 454.379 emails sent with MailChimp ended up in the recipient's main mailbox. 19.48 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.69 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.90 %
(53.094) 		11.02 %
(6.813) 		3.08 %
(1.902)
Mailgun 83.66 %
(51.727) 		12.84 %
(7.939) 		3.50 %
(2.166)
Kit 83.65 %
(51.860) 		12.88 %
(7.987) 		3.46 %
(2.148)
GetResponse 83.17 %
(379.481) 		14.10 %
(64.329) 		2.73 %
(12.475)
Postmark 82.11 %
(50.973) 		14.01 %
(8.694) 		3.88 %
(2.410)
ActiveCampaign 81.63 %
(372.303) 		15.69 %
(71.546) 		2.68 %
(12.238)
CleverReach 81.45 %
(370.776) 		15.63 %
(71.133) 		2.93 %
(13.324)
mailtrap 81.00 %
(50.873) 		15.02 %
(9.435) 		3.97 %
(2.496)
CampaignMonitor 80.41 %
(366.193) 		16.64 %
(75.786) 		2.95 %
(13.427)
Klick-Tipp 80.34 %
(365.851) 		16.75 %
(76.257) 		2.91 %
(13.246)
AWeber 80.24 %
(365.356) 		16.54 %
(75.295) 		3.22 %
(14.660)
Mailjet 79.70 %
(363.045) 		17.32 %
(78.900) 		2.98 %
(13.588)
SendGrid 79.63 %
(49.846) 		16.16 %
(10.115) 		4.22 %
(2.639)
Sarbacane 79.04 %
(56.238) 		16.56 %
(11.784) 		4.39 %
(3.126)
Rapidmail 78.91 %
(358.213) 		17.92 %
(81.360) 		3.17 %
(14.388)
HubSpot 78.80 %
(359.849) 		18.07 %
(82.504) 		3.13 %
(14.301)
Moosend 78.61 %
(357.605) 		18.02 %
(81.972) 		3.37 %
(15.347)
Brevo 77.58 %
(48.115) 		17.71 %
(10.986) 		4.70 %
(2.917)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
MailChimp 76.83 %
(349.090) 		19.48 %
(88.530) 		3.69 %
(16.759)
Clever Elements 76.81 %
(349.623) 		19.32 %
(87.954) 		3.87 %
(17.623)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Benchmark Email 76.09 %
(347.768) 		20.01 %
(91.442) 		3.90 %
(17.812)
Constant Contact 75.58 %
(344.481) 		20.44 %
(93.172) 		3.97 %
(18.101)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
MailerLite 75.46 %
(343.434) 		20.64 %
(93.932) 		3.90 %
(17.748)
SendPulse 75.36 %
(344.463) 		20.83 %
(95.216) 		3.80 %
(17.390)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
Preview
MailChimp email deliverability rates providers comparison
Image URL
Embed HTML

Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 35.13528.0315.9371.16779.78 %16.90 %3.32 %
Clothing 35.08127.9665.9661.14979.72 %17.01 %3.28 %
Home & Garden 35.37228.1876.0281.15779.69 %17.04 %3.27 %
Pets 34.19727.0465.9411.21079.09 %17.37 %3.54 %
Other 35.01227.5986.1931.22178.82 %17.69 %3.49 %
Elektronics 35.08527.2716.5901.22477.73 %18.78 %3.49 %
Cosmetics & Beauty 34.94726.8136.8511.28376.72 %19.60 %3.67 %
Entertainment 34.50526.4076.7891.30976.53 %19.68 %3.79 %
Sport & Fitness 34.39626.1196.9361.34175.94 %20.17 %3.90 %
Job & Career 34.81926.0877.2931.43974.92 %20.95 %4.13 %
Health 35.12926.1617.6141.35474.47 %21.67 %3.85 %
Finance 34.80625.6397.7571.41073.66 %22.29 %4.05 %
Dating 35.89525.7658.6351.49571.78 %24.06 %4.16 %
Preview
MailChimp email deliverability by category
Image URL
Embed HTML

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Juno.com, Tuta and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Juno.com 4.6803.96954816384.81 %11.71 %3.48 %
Tuta 4.6953.96957714984.54 %12.29 %3.17 %
Custom Mail 43.75434.9357.3911.42879.84 %16.89 %3.26 %
ProtonMail 43.51634.2517.7961.46978.71 %17.92 %3.38 %
Zoho Mail 44.24934.6128.1621.47578.22 %18.45 %3.33 %
iCloud Mail 4.8083.74283123577.83 %17.28 %4.89 %
GMX Mail 44.04234.1268.3701.54677.49 %19.00 %3.51 %
Mail.com 44.13834.1138.4051.62077.29 %19.04 %3.67 %
Yahoo Mail 44.05733.6298.7541.67476.33 %19.87 %3.80 %
AOL Mail 44.35333.8328.8511.67076.28 %19.96 %3.77 %
Yandex Mail 44.33433.2629.3441.72875.03 %21.08 %3.90 %
Outlook Mail 43.65432.4439.4531.75874.32 %21.65 %4.03 %
Gmail 44.09932.20710.0481.84473.03 %22.79 %4.18 %
Preview
MailChimp email deliverability by email service provider
Image URL
Embed HTML

All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
86
/100
MailChimp
86
/100
MailChimp
86
/100

References and Resources

Further resources and references for MailChimp.