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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 463.164 emails were sent with MailChimp. A total of 356.201 emails were delivered to the recipient's main mailbox. Of all emails sent, 89.847 emails ended up in the spam folder. 17.116 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 70.71160.903
(86.13 %) 		7.663
(10.84 %) 		2.145
(3.03 %)
Mailgun 70.62159.074
(83.65 %) 		9.097
(12.88 %) 		2.450
(3.47 %)
Kit 70.87059.155
(83.47 %) 		9.240
(13.04 %) 		2.475
(3.49 %)
GetResponse 465.337387.193
(83.21 %) 		65.411
(14.06 %) 		12.733
(2.74 %)
Postmark 70.96858.513
(82.45 %) 		9.753
(13.74 %) 		2.702
(3.81 %)
ActiveCampaign 465.027379.785
(81.67 %) 		72.694
(15.63 %) 		12.548
(2.70 %)
CleverReach 464.069378.294
(81.52 %) 		72.159
(15.55 %) 		13.616
(2.93 %)
mailtrap 71.60158.020
(81.03 %) 		10.738
(15.00 %) 		2.843
(3.97 %)
CampaignMonitor 464.081373.355
(80.45 %) 		76.993
(16.59 %) 		13.733
(2.96 %)
Klick-Tipp 464.301373.437
(80.43 %) 		77.328
(16.65 %) 		13.536
(2.92 %)
AWeber 464.152372.907
(80.34 %) 		76.316
(16.44 %) 		14.929
(3.22 %)
Mailjet 464.354370.365
(79.76 %) 		80.080
(17.25 %) 		13.909
(3.00 %)
SendGrid 71.59556.977
(79.58 %) 		11.590
(16.19 %) 		3.028
(4.23 %)
Rapidmail 462.676365.444
(78.98 %) 		82.513
(17.83 %) 		14.719
(3.18 %)
HubSpot 465.408367.201
(78.90 %) 		83.633
(17.97 %) 		14.574
(3.13 %)
Sarbacane 80.13963.219
(78.89 %) 		13.357
(16.67 %) 		3.563
(4.45 %)
Moosend 463.670364.849
(78.69 %) 		83.151
(17.93 %) 		15.670
(3.38 %)
Brevo 70.86555.011
(77.63 %) 		12.517
(17.66 %) 		3.337
(4.71 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
Clever Elements 463.900356.916
(76.94 %) 		89.057
(19.20 %) 		17.927
(3.86 %)
MailChimp 463.164356.201
(76.91 %) 		89.847
(19.40 %) 		17.116
(3.70 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Benchmark Email 465.957355.143
(76.22 %) 		92.663
(19.89 %) 		18.151
(3.90 %)
Constant Contact 464.675351.590
(75.66 %) 		94.581
(20.35 %) 		18.504
(3.98 %)
MailerLite 464.086350.548
(75.54 %) 		95.358
(20.55 %) 		18.180
(3.92 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
SendPulse 466.084351.556
(75.43 %) 		96.728
(20.75 %) 		17.800
(3.82 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

76.91 % of 463.164 emails sent with MailChimp ended up in the recipient's main mailbox. 19.40 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.70 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 86.13 %
(60.903) 		10.84 %
(7.663) 		3.03 %
(2.145)
Mailgun 83.65 %
(59.074) 		12.88 %
(9.097) 		3.47 %
(2.450)
Kit 83.47 %
(59.155) 		13.04 %
(9.240) 		3.49 %
(2.475)
GetResponse 83.21 %
(387.193) 		14.06 %
(65.411) 		2.74 %
(12.733)
Postmark 82.45 %
(58.513) 		13.74 %
(9.753) 		3.81 %
(2.702)
ActiveCampaign 81.67 %
(379.785) 		15.63 %
(72.694) 		2.70 %
(12.548)
CleverReach 81.52 %
(378.294) 		15.55 %
(72.159) 		2.93 %
(13.616)
mailtrap 81.03 %
(58.020) 		15.00 %
(10.738) 		3.97 %
(2.843)
CampaignMonitor 80.45 %
(373.355) 		16.59 %
(76.993) 		2.96 %
(13.733)
Klick-Tipp 80.43 %
(373.437) 		16.65 %
(77.328) 		2.92 %
(13.536)
AWeber 80.34 %
(372.907) 		16.44 %
(76.316) 		3.22 %
(14.929)
Mailjet 79.76 %
(370.365) 		17.25 %
(80.080) 		3.00 %
(13.909)
SendGrid 79.58 %
(56.977) 		16.19 %
(11.590) 		4.23 %
(3.028)
Rapidmail 78.98 %
(365.444) 		17.83 %
(82.513) 		3.18 %
(14.719)
HubSpot 78.90 %
(367.201) 		17.97 %
(83.633) 		3.13 %
(14.574)
Sarbacane 78.89 %
(63.219) 		16.67 %
(13.357) 		4.45 %
(3.563)
Moosend 78.69 %
(364.849) 		17.93 %
(83.151) 		3.38 %
(15.670)
Brevo 77.63 %
(55.011) 		17.66 %
(12.517) 		4.71 %
(3.337)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
Clever Elements 76.94 %
(356.916) 		19.20 %
(89.057) 		3.86 %
(17.927)
MailChimp 76.91 %
(356.201) 		19.40 %
(89.847) 		3.70 %
(17.116)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Benchmark Email 76.22 %
(355.143) 		19.89 %
(92.663) 		3.90 %
(18.151)
Constant Contact 75.66 %
(351.590) 		20.35 %
(94.581) 		3.98 %
(18.504)
MailerLite 75.54 %
(350.548) 		20.55 %
(95.358) 		3.92 %
(18.180)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
SendPulse 75.43 %
(351.556) 		20.75 %
(96.728) 		3.82 %
(17.800)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 35.82628.6146.0271.18579.87 %16.82 %3.31 %
Clothing 35.77028.5406.0551.17579.79 %16.93 %3.28 %
Home & Garden 36.11828.8046.1271.18779.75 %16.96 %3.29 %
Pets 34.84427.5826.0291.23379.16 %17.30 %3.54 %
Other 35.68228.1466.2911.24578.88 %17.63 %3.49 %
Elektronics 35.75827.8286.6851.24577.82 %18.70 %3.48 %
Cosmetics & Beauty 35.61427.3466.9521.31676.78 %19.52 %3.70 %
Entertainment 35.14526.9256.8841.33676.61 %19.59 %3.80 %
Sport & Fitness 35.11726.6887.0541.37576.00 %20.09 %3.92 %
Job & Career 35.50126.6267.4101.46575.00 %20.87 %4.13 %
Health 35.79026.6847.7211.38574.56 %21.57 %3.87 %
Finance 35.45626.1407.8691.44773.73 %22.19 %4.08 %
Dating 36.54326.2788.7431.52271.91 %23.93 %4.16 %
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Juno.com, Tuta and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Juno.com 5.4144.58564218784.69 %11.86 %3.45 %
Tuta 5.3764.53766617384.39 %12.39 %3.22 %
Custom Mail 44.40535.4827.4741.44979.91 %16.83 %3.26 %
ProtonMail 44.20134.8247.8831.49478.79 %17.83 %3.38 %
Zoho Mail 44.95435.1958.2601.49978.29 %18.37 %3.33 %
iCloud Mail 5.4514.23094927277.60 %17.41 %4.99 %
GMX Mail 44.71734.6798.4631.57577.55 %18.93 %3.52 %
Mail.com 44.76534.6328.4951.63877.36 %18.98 %3.66 %
Yahoo Mail 44.70034.1318.8561.71376.36 %19.81 %3.83 %
AOL Mail 45.06134.4018.9621.69876.34 %19.89 %3.77 %
Yandex Mail 44.99433.7909.4541.75075.10 %21.01 %3.89 %
Outlook Mail 44.33532.9829.5611.79274.39 %21.57 %4.04 %
Gmail 44.79132.73310.1821.87673.08 %22.73 %4.19 %
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.