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ActiveCampaign Email Deliverability Report

In this email deliverability report for ActiveCampaign, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 438.443 emails were sent with ActiveCampaign. A total of 357.292 emails were delivered to the recipient's main mailbox. Of all emails sent, 69.479 emails ended up in the spam folder. 11.672 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 44.32837.888
(85.47 %) 		5.018
(11.32 %) 		1.422
(3.21 %)
Kit 44.41637.223
(83.81 %) 		5.651
(12.72 %) 		1.542
(3.47 %)
Mailgun 44.01736.811
(83.63 %) 		5.653
(12.84 %) 		1.553
(3.53 %)
GetResponse 438.550364.312
(83.07 %) 		62.305
(14.21 %) 		11.933
(2.72 %)
Postmark 44.30836.117
(81.51 %) 		6.404
(14.45 %) 		1.787
(4.03 %)
ActiveCampaign 438.443357.292
(81.49 %) 		69.479
(15.85 %) 		11.672
(2.66 %)
mailtrap 44.82536.495
(81.42 %) 		6.591
(14.70 %) 		1.739
(3.88 %)
CleverReach 437.709356.105
(81.36 %) 		68.912
(15.74 %) 		12.692
(2.90 %)
CampaignMonitor 437.742351.400
(80.28 %) 		73.529
(16.80 %) 		12.813
(2.93 %)
Klick-Tipp 437.246350.700
(80.21 %) 		73.945
(16.91 %) 		12.601
(2.88 %)
AWeber 437.413350.289
(80.08 %) 		73.105
(16.71 %) 		14.019
(3.20 %)
Mailjet 438.019348.262
(79.51 %) 		76.745
(17.52 %) 		13.012
(2.97 %)
SendGrid 44.63035.409
(79.34 %) 		7.341
(16.45 %) 		1.880
(4.21 %)
Sarbacane 53.20242.014
(78.97 %) 		8.822
(16.58 %) 		2.366
(4.45 %)
Rapidmail 436.190343.348
(78.72 %) 		79.100
(18.13 %) 		13.742
(3.15 %)
HubSpot 438.861345.114
(78.64 %) 		80.069
(18.24 %) 		13.678
(3.12 %)
Moosend 437.211343.138
(78.48 %) 		79.424
(18.17 %) 		14.649
(3.35 %)
Brevo 44.15834.180
(77.40 %) 		7.863
(17.81 %) 		2.115
(4.79 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
MailChimp 436.716334.666
(76.63 %) 		85.970
(19.69 %) 		16.080
(3.68 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Clever Elements 437.179334.402
(76.49 %) 		85.777
(19.62 %) 		17.000
(3.89 %)
Benchmark Email 439.266333.419
(75.90 %) 		88.752
(20.20 %) 		17.095
(3.89 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
Constant Contact 438.027330.244
(75.39 %) 		90.425
(20.64 %) 		17.358
(3.96 %)
MailerLite 437.416329.481
(75.32 %) 		90.984
(20.80 %) 		16.951
(3.88 %)
SendPulse 439.390330.501
(75.22 %) 		92.288
(21.00 %) 		16.601
(3.78 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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ActiveCampaign email deliverability providers comparison
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Email deliverability rates for ActiveCampaign and other providers comparison

81.49 % of 438.443 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 15.85 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.66 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.47 %
(37.888) 		11.32 %
(5.018) 		3.21 %
(1.422)
Kit 83.81 %
(37.223) 		12.72 %
(5.651) 		3.47 %
(1.542)
Mailgun 83.63 %
(36.811) 		12.84 %
(5.653) 		3.53 %
(1.553)
GetResponse 83.07 %
(364.312) 		14.21 %
(62.305) 		2.72 %
(11.933)
Postmark 81.51 %
(36.117) 		14.45 %
(6.404) 		4.03 %
(1.787)
ActiveCampaign 81.49 %
(357.292) 		15.85 %
(69.479) 		2.66 %
(11.672)
mailtrap 81.42 %
(36.495) 		14.70 %
(6.591) 		3.88 %
(1.739)
CleverReach 81.36 %
(356.105) 		15.74 %
(68.912) 		2.90 %
(12.692)
CampaignMonitor 80.28 %
(351.400) 		16.80 %
(73.529) 		2.93 %
(12.813)
Klick-Tipp 80.21 %
(350.700) 		16.91 %
(73.945) 		2.88 %
(12.601)
AWeber 80.08 %
(350.289) 		16.71 %
(73.105) 		3.20 %
(14.019)
Mailjet 79.51 %
(348.262) 		17.52 %
(76.745) 		2.97 %
(13.012)
SendGrid 79.34 %
(35.409) 		16.45 %
(7.341) 		4.21 %
(1.880)
Sarbacane 78.97 %
(42.014) 		16.58 %
(8.822) 		4.45 %
(2.366)
Rapidmail 78.72 %
(343.348) 		18.13 %
(79.100) 		3.15 %
(13.742)
HubSpot 78.64 %
(345.114) 		18.24 %
(80.069) 		3.12 %
(13.678)
Moosend 78.48 %
(343.138) 		18.17 %
(79.424) 		3.35 %
(14.649)
Brevo 77.40 %
(34.180) 		17.81 %
(7.863) 		4.79 %
(2.115)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
MailChimp 76.63 %
(334.666) 		19.69 %
(85.970) 		3.68 %
(16.080)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Clever Elements 76.49 %
(334.402) 		19.62 %
(85.777) 		3.89 %
(17.000)
Benchmark Email 75.90 %
(333.419) 		20.20 %
(88.752) 		3.89 %
(17.095)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
Constant Contact 75.39 %
(330.244) 		20.64 %
(90.425) 		3.96 %
(17.358)
MailerLite 75.32 %
(329.481) 		20.80 %
(90.984) 		3.88 %
(16.951)
SendPulse 75.22 %
(330.501) 		21.00 %
(92.288) 		3.78 %
(16.601)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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ActiveCampaign email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Clothing, Food & Drink, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 32.89127.8584.27376084.70 %12.99 %2.31 %
Food & Drink 33.29528.1524.35279184.55 %13.07 %2.38 %
Home & Garden 34.18928.8364.58177284.34 %13.40 %2.26 %
Pets 34.11828.5404.75882083.65 %13.95 %2.40 %
Other 34.11528.4564.78487583.41 %14.02 %2.56 %
Elektronics 33.77327.7925.13085182.29 %15.19 %2.52 %
Cosmetics & Beauty 33.61627.3545.35590781.37 %15.93 %2.70 %
Entertainment 33.13326.9525.30487781.34 %16.01 %2.65 %
Sport & Fitness 33.83827.1405.71098880.21 %16.87 %2.92 %
Job & Career 34.24327.1826.0261.03579.38 %17.60 %3.02 %
Health 33.70626.6596.10194679.09 %18.10 %2.81 %
Finance 33.91326.5176.3821.01478.19 %18.82 %2.99 %
Dating 33.61325.8546.7231.03676.92 %20.00 %3.08 %
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ActiveCampaign email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Juno.com, Tuta and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Juno.com 3.4523.0173379887.40 %9.76 %2.84 %
Tuta 3.4302.95936210986.27 %10.55 %3.18 %
Custom Mail 42.35735.7565.62397884.42 %13.28 %2.31 %
ProtonMail 43.07135.8506.1711.05083.23 %14.33 %2.44 %
Zoho Mail 43.27435.9626.2651.04783.10 %14.48 %2.42 %
Mail.com 43.00035.4126.4901.09882.35 %15.09 %2.55 %
GMX Mail 42.37234.8376.54698982.22 %15.45 %2.33 %
Yahoo Mail 42.41134.4876.7511.17381.32 %15.92 %2.77 %
AOL Mail 43.02134.8566.9551.21081.02 %16.17 %2.81 %
iCloud Mail 3.3292.67950814280.47 %15.26 %4.27 %
Yandex Mail 42.68934.0807.3681.24179.83 %17.26 %2.91 %
Outlook Mail 42.67433.6147.8591.20178.77 %18.42 %2.81 %
Gmail 43.36333.7838.2441.33677.91 %19.01 %3.08 %
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ActiveCampaign email deliverability by email service provider
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

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References and Resources

Further resources and references for ActiveCampaign.