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Brevo review 2024 by EmailDeliverabilityReport
Brevo has been a well-known email marketing provider since 2012. The provider claims to have more than 850 employees who take care of product development and customer support. At EmailDeliverabilityReport we have been testing the technical performance of Brevo, in particular email deliverability, since 6/2024. The rating for Brevo is currently 80/100 score, which represents overall a satisfying performance.
Brevo has already been tested several times. The practical use of Brevo is the focus of this review. One of the strengths of Brevo is email marketing. A large number of details were included in order to create an assessment for Brevo. 0 users of Brevo have contributed to the overall result. On this page we present the result of the Brevo analysis.
Product und quality
This review focuses on Brevo's email marketing solution as the main product. The online offer from Brevo, the precise product demonstration and easy access are convincing. Brevo has gone to great lengths to make the start beginner friendly. To use the email features, you will need to set up an account.
If you value good products, Brevo is a high-quality and well-engineered email marketing solution. As is the case with %1's application, we had no problems using even the more complicated features such as the HTML editor. If you have installed an ad blocker, you must deactivate it when working with the user interface, as otherwise some of the functions will not work.
The functions you get with Brevo are very extensive, here is a table with some details.
All features of Brevo
All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with Brevo in connection with its email marketing product.
| Feature | |
|---|---|
| Multilingual user interface The user interface is available in multiple languages. | |
| Unlimited contacts An unlimited number of contacts can be used per account. | |
| Unlimited emails An unlimited number of emails can be used per account. | |
| Landing pages Landing pages can be created and used to build an email contact list. | |
| AI assistant An AI assistant is available that can be used to build emails or improve campaign performance. | |
| Email templates Ready-made templates are available for use in email campaigns. | |
| Custom email templates Custom email templates can be created and reused across all email campaigns. | |
| Email builder The email builder makes it easy to create and edit emails with a click of a button. | |
| Testing of emails Different email versions can be tested to optimize email opens and click-through rates. | |
| Preview of emails Email messages can be previewed before they are sent to all contacts. | |
| Attachments in emails Email can be sent with files or documents attached. | |
| Follow-up autoresponder function Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list. | |
| Newsletter function Classic newsletters can be sent to all or a specific group of contacts. | |
| Newsletter archive Newsletter recipients have access to the newsletter archive. | |
| Customer relationship management (CRM) This system can be used to build a customer relationship to sell more and increase relevance. | |
| Personalization Personalization can be used across all campaigns to make marketing more personal and relevant. | |
| Instant email sending Email messages can be sent immediately to a segment of contacts. | |
| Scheduled email sending Email messages can be scheduled to be sent to a segment of contacts. | |
| Sending of birthday emails A congratulatory email can be sent in time for a contact's birthday. | |
| Multipart (HTML/Text) content Both text and HTML parts of the email body can be defined. | |
| Basic stats Basic statistics are available to measure email performance. | |
| Advanced stats Advanced statistics can be used to improve email performance. | |
| Click tracking Clicks in emails can be tracked. | |
| Opens tracking Email opens can be tracked. | |
| Custom domain tracking Tracking links can be branded with a custom domain name. | |
| Export of contacts Contacts can be exported to a file. | |
| Import of contacts Contacts can be imported from a file. | |
| Google Analytics integration Google Analytics can be integrated to measure email engagement. | |
| Custom Analytics integration Custom analytics can be integrated to measure email engagement. | |
| GDPR-compliant The provider is fully GDPR compliant, which is especially important for EU customers. | |
| Monthly payment A monthly payment for a plan is possible. | |
| Annual payment An annual payment for a plan is possible. | |
| Usage-based payment It is possible to pay only for the resources you actually use, with no minimum costs. | |
| Pay with PayPal Payments can be made via PayPal. | |
| Pay with credit card Payments can be made via credit card. | |
| Pay with direct debit Payments can be made via direct debit. | |
| Money-back guarantee If you are not satisfied with the product or service, you can cancel your purchase and get your money back. | |
| Free plan available It is possible to create a free account and use the basic functions free of charge. |
Deliverability performance and score for Brevo
When it comes to email marketing, the most important metric is deliverability. The focus is on getting as many emails as possible into the recipient's mailbox. In addition to user ratings, the deliverability of emails plays a major role in our evaluation. The score for email deliverability can be between 0 and 100 points. Brevo currently has a deliverability score of 78.
The tests for the period 2024/10 show how successful Brevo performs in direct comparison to other email marketing providers when it comes to email deliverability:
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| Amazon SES | 8.908 | 7.820 (87.79 %) | 842 (9.45 %) | 246 (2.76 %) |
| Mailjet | 8.928 | 7.591 (85.02 %) | 1.049 (11.75 %) | 288 (3.23 %) |
| CleverReach | 8.747 | 7.423 (84.86 %) | 1.047 (11.97 %) | 277 (3.17 %) |
| Clever Elements | 8.850 | 7.477 (84.49 %) | 1.082 (12.23 %) | 291 (3.29 %) |
| GetResponse | 8.797 | 7.407 (84.20 %) | 1.078 (12.25 %) | 312 (3.55 %) |
| ActiveCampaign | 8.822 | 7.427 (84.19 %) | 1.075 (12.19 %) | 320 (3.63 %) |
| Mailgun | 8.873 | 7.462 (84.10 %) | 1.127 (12.70 %) | 284 (3.20 %) |
| Klick-Tipp | 8.770 | 7.367 (84.00 %) | 1.105 (12.60 %) | 298 (3.40 %) |
| CampaignMonitor | 8.728 | 7.327 (83.95 %) | 1.096 (12.56 %) | 305 (3.49 %) |
| Postmark | 8.724 | 7.314 (83.84 %) | 1.091 (12.51 %) | 319 (3.66 %) |
| AWeber | 9.023 | 7.557 (83.75 %) | 1.136 (12.59 %) | 330 (3.66 %) |
| Rapidmail | 8.890 | 7.444 (83.73 %) | 1.165 (13.10 %) | 281 (3.16 %) |
| Kit | 9.037 | 7.491 (82.89 %) | 1.199 (13.27 %) | 347 (3.84 %) |
| Benchmark Email | 9.130 | 7.521 (82.38 %) | 1.250 (13.69 %) | 359 (3.93 %) |
| HubSpot | 8.879 | 7.260 (81.77 %) | 1.275 (14.36 %) | 344 (3.87 %) |
| mailtrap | 8.860 | 7.242 (81.74 %) | 1.291 (14.57 %) | 327 (3.69 %) |
| MailChimp | 8.814 | 7.204 (81.73 %) | 1.267 (14.37 %) | 343 (3.89 %) |
| Moosend | 9.064 | 7.380 (81.42 %) | 1.313 (14.49 %) | 371 (4.09 %) |
| SendGrid | 9.018 | 7.299 (80.94 %) | 1.344 (14.90 %) | 375 (4.16 %) |
| Sarbacane | 8.984 | 7.196 (80.10 %) | 1.441 (16.04 %) | 347 (3.86 %) |
| MailerLite | 8.837 | 6.997 (79.18 %) | 1.436 (16.25 %) | 404 (4.57 %) |
| Constant Contact | 9.062 | 7.164 (79.06 %) | 1.499 (16.54 %) | 399 (4.40 %) |
| Brevo | 8.735 | 6.733 (77.08 %) | 1.570 (17.97 %) | 432 (4.95 %) |
| SendPulse | 8.886 | 6.772 (76.21 %) | 1.629 (18.33 %) | 485 (5.46 %) |
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 710 | 573 | 113 | 24 | 80.70 % | 15.92 % | 3.38 % |
| Home & Garden | 656 | 526 | 105 | 25 | 80.18 % | 16.01 % | 3.81 % |
| Entertainment | 698 | 549 | 126 | 23 | 78.65 % | 18.05 % | 3.30 % |
| Clothing | 656 | 515 | 107 | 34 | 78.51 % | 16.31 % | 5.18 % |
| Pets | 637 | 499 | 107 | 31 | 78.34 % | 16.80 % | 4.87 % |
| Elektronics | 660 | 516 | 111 | 33 | 78.18 % | 16.82 % | 5.00 % |
| Other | 687 | 530 | 118 | 39 | 77.15 % | 17.18 % | 5.68 % |
| Cosmetics & Beauty | 661 | 507 | 121 | 33 | 76.70 % | 18.31 % | 4.99 % |
| Health | 648 | 495 | 123 | 30 | 76.39 % | 18.98 % | 4.63 % |
| Sport & Fitness | 658 | 500 | 127 | 31 | 75.99 % | 19.30 % | 4.71 % |
| Job & Career | 687 | 512 | 136 | 39 | 74.53 % | 19.80 % | 5.68 % |
| Finance | 704 | 521 | 142 | 41 | 74.01 % | 20.17 % | 5.82 % |
| Dating | 673 | 490 | 134 | 49 | 72.81 % | 19.91 % | 7.28 % |
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 610 | 492 | 94 | 24 | 80.66 % | 15.41 % | 3.93 % |
| GMX Mail | 676 | 545 | 107 | 24 | 80.62 % | 15.83 % | 3.55 % |
| Tuta | 656 | 527 | 106 | 23 | 80.34 % | 16.16 % | 3.51 % |
| Juno.com | 677 | 540 | 107 | 30 | 79.76 % | 15.81 % | 4.43 % |
| ProtonMail | 670 | 532 | 108 | 30 | 79.40 % | 16.12 % | 4.48 % |
| Mail.com | 713 | 558 | 127 | 28 | 78.26 % | 17.81 % | 3.93 % |
| AOL Mail | 668 | 522 | 121 | 25 | 78.14 % | 18.11 % | 3.74 % |
| Zoho Mail | 635 | 492 | 106 | 37 | 77.48 % | 16.69 % | 5.83 % |
| Yandex Mail | 627 | 476 | 123 | 28 | 75.92 % | 19.62 % | 4.47 % |
| Yahoo Mail | 692 | 519 | 128 | 45 | 75.00 % | 18.50 % | 6.50 % |
| Outlook Mail | 705 | 524 | 136 | 45 | 74.33 % | 19.29 % | 6.38 % |
| iCloud Mail | 698 | 508 | 149 | 41 | 72.78 % | 21.35 % | 5.87 % |
| Gmail | 708 | 498 | 158 | 52 | 70.34 % | 22.32 % | 7.34 % |
Frequently asked questions and answers about Brevo
How can I migrate my existing contact lists to Brevo?
Brevo allows you to import contacts from a previous email marketing provider. This does not mean that you can import all your contacts to Brevo on the first day. In most cases, the import volume is limited. To import a large number of contacts, write an email to support, explain how you collected the contacts and ask them to import the contacts into your account.
How can I use the follow-up autoresponder?
To use the autoresponder function of Brevo, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.
Can I edit the HTML source text in the email builder?
Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.
What are basic and advanced statistics?
Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.
Has Brevo implemented IP reputation management?
Our automated systems that monitor each provider's IP history indicate that Brevo must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.
How does Brevo deal with email SPAM?
Brevo takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.
Can I implement an external behavior analysis solution?
There is actually an option at Brevo to integrate your own analysis solution, for example Matomo.
How to set up custom analytics with Brevo?
Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.
Does Brevo offer a free plan?
Yes, Brevo offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.
Is a payment method required for the free plan?
No, currently the free plan can be used without providing payment information.
What payment options are available?
By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask Brevo directly whether they can offer an alternative payment method.
Does Brevo offer a money-back guarantee?
No, Brevo does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.
What is GDPR compliance?
The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.
Can I trust Brevo?
Brevo exists since 2012. Based on existing reviews, Brevo has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that Brevo can be trusted.
User reviews
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