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HubSpot review 2024 by EmailDeliverabilityReport

HubSpot has been a well-known email marketing provider since 2006. The provider claims to have more than 8000 employees who take care of product development and customer support. At EmailDeliverabilityReport we have been testing the technical performance of HubSpot, in particular email deliverability, since 12/2019. The rating for HubSpot is currently 84/100 score, which represents overall a good performance.

There are already many reviews for HubSpot. We are interested in the performance of HubSpot and how we can utilise it. The target group are marketing professionals who use email. Many factors were taken into account in the overall rating. 0 users of HubSpot have contributed to the overall result. This page shows the result and which factors were important.

Product und quality

This review focuses on HubSpot's email marketing solution as the main product. Getting started with HubSpot is very easy. The website is informative and intuitive to use and registration is quick and easy. Even an absolute beginner can set up an account and get started immediately with HubSpot. After creating the account required to use the online application, you can access the email marketing features.

Not surprisingly, HubSpot's product quality is very high, just look at the list of features below. We didn't notice any bugs or annoying glitches when using the app. It should be noted that you should disable the ad blocker as the interface is very JavaScript heavy.

Before you can use an email tool professionally, you need to know what functions it has.

All features of HubSpot

All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with HubSpot in connection with its email marketing product.

Feature
Multilingual user interface

The user interface is available in multiple languages.

Unlimited contacts

An unlimited number of contacts can be used per account.

Unlimited emails

An unlimited number of emails can be used per account.

Landing pages

Landing pages can be created and used to build an email contact list.

AI assistant

An AI assistant is available that can be used to build emails or improve campaign performance.

Email templates

Ready-made templates are available for use in email campaigns.

Custom email templates

Custom email templates can be created and reused across all email campaigns.

Email builder

The email builder makes it easy to create and edit emails with a click of a button.

Testing of emails

Different email versions can be tested to optimize email opens and click-through rates.

Preview of emails

Email messages can be previewed before they are sent to all contacts.

Attachments in emails

Email can be sent with files or documents attached.

Follow-up autoresponder function

Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list.

Newsletter function

Classic newsletters can be sent to all or a specific group of contacts.

Newsletter archive

Newsletter recipients have access to the newsletter archive.

Customer relationship management (CRM)

This system can be used to build a customer relationship to sell more and increase relevance.

Personalization

Personalization can be used across all campaigns to make marketing more personal and relevant.

Instant email sending

Email messages can be sent immediately to a segment of contacts.

Scheduled email sending

Email messages can be scheduled to be sent to a segment of contacts.

Sending of birthday emails

A congratulatory email can be sent in time for a contact's birthday.

Multipart (HTML/Text) content

Both text and HTML parts of the email body can be defined.

Basic stats

Basic statistics are available to measure email performance.

Advanced stats

Advanced statistics can be used to improve email performance.

Click tracking

Clicks in emails can be tracked.

Opens tracking

Email opens can be tracked.

Custom domain tracking

Tracking links can be branded with a custom domain name.

Export of contacts

Contacts can be exported to a file.

Import of contacts

Contacts can be imported from a file.

Google Analytics integration

Google Analytics can be integrated to measure email engagement.

Custom Analytics integration

Custom analytics can be integrated to measure email engagement.

GDPR-compliant

The provider is fully GDPR compliant, which is especially important for EU customers.

Monthly payment

A monthly payment for a plan is possible.

Annual payment

An annual payment for a plan is possible.

Usage-based payment

It is possible to pay only for the resources you actually use, with no minimum costs.

Pay with PayPal

Payments can be made via PayPal.

Pay with credit card

Payments can be made via credit card.

Pay with direct debit

Payments can be made via direct debit.

Money-back guarantee

If you are not satisfied with the product or service, you can cancel your purchase and get your money back.

Free plan available

It is possible to create a free account and use the basic functions free of charge.

Deliverability performance and score for HubSpot

When it comes to email marketing, the most important metric is deliverability. Successful email delivery is very difficult today. The focus should always be on the highest possible deliverability rate. If a provider can achieve a high level of email deliverability, this is a good prerequisite for a good rating on our part. We award a maximum score of 0 – 100 in the evaluation of deliverability. HubSpot currently has a deliverability score of 84.

The tests for the period 2024/10 show how successful HubSpot performs in direct comparison to other email marketing providers when it comes to email deliverability:

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 8.9087.820
(87.79 %)
842
(9.45 %)
246
(2.76 %)
Mailjet 8.9287.591
(85.02 %)
1.049
(11.75 %)
288
(3.23 %)
CleverReach 8.7477.423
(84.86 %)
1.047
(11.97 %)
277
(3.17 %)
Clever Elements 8.8507.477
(84.49 %)
1.082
(12.23 %)
291
(3.29 %)
GetResponse 8.7977.407
(84.20 %)
1.078
(12.25 %)
312
(3.55 %)
ActiveCampaign 8.8227.427
(84.19 %)
1.075
(12.19 %)
320
(3.63 %)
Mailgun 8.8737.462
(84.10 %)
1.127
(12.70 %)
284
(3.20 %)
Klick-Tipp 8.7707.367
(84.00 %)
1.105
(12.60 %)
298
(3.40 %)
CampaignMonitor 8.7287.327
(83.95 %)
1.096
(12.56 %)
305
(3.49 %)
Postmark 8.7247.314
(83.84 %)
1.091
(12.51 %)
319
(3.66 %)
AWeber 9.0237.557
(83.75 %)
1.136
(12.59 %)
330
(3.66 %)
Rapidmail 8.8907.444
(83.73 %)
1.165
(13.10 %)
281
(3.16 %)
Kit 9.0377.491
(82.89 %)
1.199
(13.27 %)
347
(3.84 %)
Benchmark Email 9.1307.521
(82.38 %)
1.250
(13.69 %)
359
(3.93 %)
HubSpot 8.8797.260
(81.77 %)
1.275
(14.36 %)
344
(3.87 %)
mailtrap 8.8607.242
(81.74 %)
1.291
(14.57 %)
327
(3.69 %)
MailChimp 8.8147.204
(81.73 %)
1.267
(14.37 %)
343
(3.89 %)
Moosend 9.0647.380
(81.42 %)
1.313
(14.49 %)
371
(4.09 %)
SendGrid 9.0187.299
(80.94 %)
1.344
(14.90 %)
375
(4.16 %)
Sarbacane 8.9847.196
(80.10 %)
1.441
(16.04 %)
347
(3.86 %)
MailerLite 8.8376.997
(79.18 %)
1.436
(16.25 %)
404
(4.57 %)
Constant Contact 9.0627.164
(79.06 %)
1.499
(16.54 %)
399
(4.40 %)
Brevo 8.7356.733
(77.08 %)
1.570
(17.97 %)
432
(4.95 %)
SendPulse 8.8866.772
(76.21 %)
1.629
(18.33 %)
485
(5.46 %)
CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 679572842384.24 %12.37 %3.39 %
Elektronics 698585922183.81 %13.18 %3.01 %
Pets 686573902383.53 %13.12 %3.35 %
Other 631526812483.36 %12.84 %3.80 %
Food & Drink 693577872983.26 %12.55 %4.18 %
Clothing 700578903282.57 %12.86 %4.57 %
Entertainment 649532922581.97 %14.18 %3.85 %
Health 7185841102481.34 %15.32 %3.34 %
Cosmetics & Beauty 6805521012781.18 %14.85 %3.97 %
Sport & Fitness 6655341052680.30 %15.79 %3.91 %
Job & Career 6515181072679.57 %16.44 %3.99 %
Finance 7475931213379.38 %16.20 %4.42 %
Dating 6825361153178.59 %16.86 %4.55 %
ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Tuta 735626921785.17 %12.52 %2.31 %
Custom Mail 727615882484.59 %12.10 %3.30 %
ProtonMail 674570812384.57 %12.02 %3.41 %
Juno.com 689575852983.45 %12.34 %4.21 %
GMX Mail 632527832283.39 %13.13 %3.48 %
Zoho Mail 632523832682.75 %13.13 %4.11 %
Yahoo Mail 7135811062681.49 %14.87 %3.65 %
AOL Mail 676549982981.21 %14.50 %4.29 %
Mail.com 7245871043381.08 %14.36 %4.56 %
Outlook Mail 620498972580.32 %15.65 %4.03 %
Yandex Mail 6835461102779.94 %16.11 %3.95 %
iCloud Mail 6705271172678.66 %17.46 %3.88 %
Gmail 7045361313776.14 %18.61 %5.26 %

Frequently asked questions and answers about HubSpot

How can I migrate my existing contact lists to HubSpot?

HubSpot does not allow you to import contacts from another email marketing provider. In other words, this means you'll need to build your contact lists from scratch. The best thing you can do is send an invitation email to your current lists, let them know you're switching to HubSpot, and ask them to subscribe to your lists with the new provider.

How can I use the follow-up autoresponder?

To use the autoresponder function of HubSpot, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Can I edit the HTML source text in the email builder?

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

What are basic and advanced statistics?

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Has HubSpot implemented IP reputation management?

Our automated systems that monitor each provider's IP history indicate that HubSpot must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

How does HubSpot deal with email SPAM?

HubSpot takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

Can I implement an external behavior analysis solution?

There is actually an option at HubSpot to integrate your own analysis solution, for example Matomo.

How to set up custom analytics with HubSpot?

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Does HubSpot offer a free plan?

Yes, HubSpot offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

HubSpot does not support email attachments, how can I send files to my recipients?

It is common practice for email marketing providers to prohibit email attachments, as these are often misused to send malicious files to email users. This can even have a negative impact on the deliverability of emails. If you want to send files with your emails, simply upload the file to your website or a file-sharing platform first and include the link in the email body.

Is a payment method required for the free plan?

No, currently the free plan can be used without providing payment information.

What payment options are available?

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask HubSpot directly whether they can offer an alternative payment method.

Does HubSpot offer a money-back guarantee?

No, HubSpot does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.

What is GDPR compliance?

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

Can I trust HubSpot?

HubSpot exists since 2006. Based on existing reviews, HubSpot has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that HubSpot can be trusted.

User reviews

We accept relevant user reviews for HubSpot. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.

No user reviews available.

If you have used HubSpot's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.

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You can enter only your first name if you prefer a more anonymous review. But make sure this is the name you used to register with HubSpot. You can of course use your full name if you wish.

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Rating
Title (optional)

What is the subject of your review?

Review

Please write in detail what you like or dislike about HubSpot. Ask yourself what is the most important information you would tell others who read your review.

Notice: The review must be of a factual nature, must not offend anyone and must be truthful. We have the right to request proof by email to ensure the ethical nature of a review. If proof cannot be provided, the review will be deleted.

Relevant reviews

The following reviews are relevant to HubSpot:

GetResponse

GetResponse

CleverReach

CleverReach

AWeber

AWeber

Mailjet

Mailjet

Klick-Tipp

Klick-Tipp

Benchmark Email

Benchmark Email

Clever Elements

Clever Elements

CampaignMonitor

CampaignMonitor

Kit

Kit

Rapidmail

Rapidmail

ActiveCampaign

ActiveCampaign

MailChimp

MailChimp

mailtrap

mailtrap

Moosend

Moosend

Constant Contact

Constant Contact

MailerLite

MailerLite

Sarbacane

Sarbacane

SendPulse

SendPulse

Brevo

Brevo