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HubSpot review 2025 by EmailDeliverabilityReport

HubSpot has been a well-known email marketing provider since 2006. The provider claims to have more than 8000 employees who take care of product development and customer support. At EmailDeliverabilityReport we have been testing the technical performance of HubSpot, in particular email deliverability, since 12/2019. The rating for HubSpot is currently 86/100 score, which represents overall a good performance.

HubSpot has already been tested several times. What functionality is available with HubSpot? That's what we want to find out. Email marketers are the right target group for HubSpot. Many factors were taken into account in the overall rating. 0 users of HubSpot have contributed to the overall result. We are delighted to be able to present the results on this page.

Product und quality

We used and tested the email solution from HubSpot as part of this review. It was a pleasure to use the website, consume the product information and set up an account with HubSpot. Even an absolute beginner can set up an account and get started immediately with HubSpot. To use the email features, you will need to set up an account.

As the list of features below shows, HubSpot is a high quality solution of its kind. A flawless user experience is rare nowadays, with the online application of HubSpot everything worked fine. For the best experience you should disable the ad blocker in your browser if it is enabled.

Professional email marketing tools have many functions to make the marketer's work more effective. Let's take a look at the features of HubSpot.

All features of HubSpot

All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with HubSpot in connection with its email marketing product.

Feature
Multilingual user interface

The user interface is available in multiple languages.

Unlimited contacts

An unlimited number of contacts can be used per account.

Unlimited emails

An unlimited number of emails can be used per account.

Landing pages

Landing pages can be created and used to build an email contact list.

AI assistant

An AI assistant is available that can be used to build emails or improve campaign performance.

Email templates

Ready-made templates are available for use in email campaigns.

Custom email templates

Custom email templates can be created and reused across all email campaigns.

Email builder

The email builder makes it easy to create and edit emails with a click of a button.

Testing of emails

Different email versions can be tested to optimize email opens and click-through rates.

Preview of emails

Email messages can be previewed before they are sent to all contacts.

Attachments in emails

Email can be sent with files or documents attached.

Follow-up autoresponder function

Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list.

Newsletter function

Classic newsletters can be sent to all or a specific group of contacts.

Newsletter archive

Newsletter recipients have access to the newsletter archive.

Customer relationship management (CRM)

This system can be used to build a customer relationship to sell more and increase relevance.

Personalization

Personalization can be used across all campaigns to make marketing more personal and relevant.

Instant email sending

Email messages can be sent immediately to a segment of contacts.

Scheduled email sending

Email messages can be scheduled to be sent to a segment of contacts.

Sending of birthday emails

A congratulatory email can be sent in time for a contact's birthday.

Multipart (HTML/Text) content

Both text and HTML parts of the email body can be defined.

Basic stats

Basic statistics are available to measure email performance.

Advanced stats

Advanced statistics can be used to improve email performance.

Click tracking

Clicks in emails can be tracked.

Opens tracking

Email opens can be tracked.

Custom domain tracking

Tracking links can be branded with a custom domain name.

Export of contacts

Contacts can be exported to a file.

Import of contacts

Contacts can be imported from a file.

Google Analytics integration

Google Analytics can be integrated to measure email engagement.

Custom Analytics integration

Custom analytics can be integrated to measure email engagement.

GDPR-compliant

The provider is fully GDPR compliant, which is especially important for EU customers.

Monthly payment

A monthly payment for a plan is possible.

Annual payment

An annual payment for a plan is possible.

Usage-based payment

It is possible to pay only for the resources you actually use, with no minimum costs.

Pay with PayPal

Payments can be made via PayPal.

Pay with credit card

Payments can be made via credit card.

Pay with direct debit

Payments can be made via direct debit.

Money-back guarantee

If you are not satisfied with the product or service, you can cancel your purchase and get your money back.

Free plan available

It is possible to create a free account and use the basic functions free of charge.

Deliverability performance and score for HubSpot

Every email marketer knows the importance of email deliverability in email marketing. The focus is on getting as many emails as possible into the recipient's mailbox. We consider the factor of email deliverability to be critical for success in email marketing and evaluate it in the same way in this review. In our test, up to 100 points can be achieved in terms of deliverability. HubSpot currently has a deliverability score of 88.

The tests for the period 2024/12 show how successful HubSpot performs in direct comparison to other email marketing providers when it comes to email deliverability:

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 8.8647.782
(87.79 %)
856
(9.66 %)
226
(2.55 %)
GetResponse 8.8557.570
(85.49 %)
1.017
(11.49 %)
268
(3.03 %)
ActiveCampaign 8.8207.491
(84.93 %)
1.045
(11.85 %)
284
(3.22 %)
AWeber 8.8227.450
(84.45 %)
1.066
(12.08 %)
306
(3.47 %)
Clever Elements 8.9877.552
(84.03 %)
1.105
(12.30 %)
330
(3.67 %)
Kit 8.7097.318
(84.03 %)
1.089
(12.50 %)
302
(3.47 %)
Rapidmail 8.9207.463
(83.67 %)
1.134
(12.71 %)
323
(3.62 %)
HubSpot 8.8747.421
(83.63 %)
1.151
(12.97 %)
302
(3.40 %)
Mailjet 8.7267.297
(83.62 %)
1.123
(12.87 %)
306
(3.51 %)
CampaignMonitor 8.8747.404
(83.43 %)
1.165
(13.13 %)
305
(3.44 %)
Klick-Tipp 8.9447.448
(83.27 %)
1.186
(13.26 %)
310
(3.47 %)
Postmark 8.8307.337
(83.09 %)
1.161
(13.15 %)
332
(3.76 %)
Mailgun 8.7947.300
(83.01 %)
1.183
(13.45 %)
311
(3.54 %)
CleverReach 8.6957.190
(82.69 %)
1.156
(13.29 %)
349
(4.01 %)
Moosend 8.6737.162
(82.58 %)
1.200
(13.84 %)
311
(3.59 %)
MailChimp 8.7937.225
(82.17 %)
1.227
(13.95 %)
341
(3.88 %)
Benchmark Email 8.9657.247
(80.84 %)
1.362
(15.19 %)
356
(3.97 %)
Constant Contact 8.8077.102
(80.64 %)
1.358
(15.42 %)
347
(3.94 %)
Sarbacane 9.0407.258
(80.29 %)
1.403
(15.52 %)
379
(4.19 %)
mailtrap 8.8477.064
(79.85 %)
1.392
(15.73 %)
391
(4.42 %)
SendGrid 8.9747.104
(79.16 %)
1.466
(16.34 %)
404
(4.50 %)
SendPulse 8.7486.904
(78.92 %)
1.443
(16.50 %)
401
(4.58 %)
Brevo 9.0507.142
(78.92 %)
1.502
(16.60 %)
406
(4.49 %)
MailerLite 8.9086.976
(78.31 %)
1.519
(17.05 %)
413
(4.64 %)
CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 719621811786.37 %11.27 %2.36 %
Home & Garden 697602781786.37 %11.19 %2.44 %
Elektronics 684581841984.94 %12.28 %2.78 %
Food & Drink 696588802884.48 %11.49 %4.02 %
Pets 679571842484.09 %12.37 %3.53 %
Other 678570792984.07 %11.65 %4.28 %
Cosmetics & Beauty 651545832383.72 %12.75 %3.53 %
Health 658549911883.43 %13.83 %2.74 %
Entertainment 712589923182.72 %12.92 %4.35 %
Job & Career 616509911682.63 %14.77 %2.60 %
Sport & Fitness 698571973081.81 %13.90 %4.30 %
Dating 6795521012681.30 %14.87 %3.83 %
Finance 7075731102481.05 %15.56 %3.39 %
ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 669588711087.89 %10.61 %1.49 %
GMX Mail 685593751786.57 %10.95 %2.48 %
Juno.com 677586702186.56 %10.34 %3.10 %
ProtonMail 652564701886.50 %10.74 %2.76 %
Zoho Mail 677583742086.12 %10.93 %2.95 %
Tuta 736632842085.87 %11.41 %2.72 %
Mail.com 640540802084.38 %12.50 %3.13 %
Yahoo Mail 654545882183.33 %13.46 %3.21 %
AOL Mail 718593982782.59 %13.65 %3.76 %
Yandex Mail 7175921022382.57 %14.23 %3.21 %
Outlook Mail 685556993081.17 %14.45 %4.38 %
iCloud Mail 6985441213377.94 %17.34 %4.73 %
Gmail 6665051194275.83 %17.87 %6.31 %

Frequently asked questions and answers about HubSpot

How can I migrate my existing contact lists to HubSpot?

HubSpot does not allow you to import contacts from another email marketing provider. In other words, this means you'll need to build your contact lists from scratch. The best thing you can do is send an invitation email to your current lists, let them know you're switching to HubSpot, and ask them to subscribe to your lists with the new provider.

How can I use the follow-up autoresponder?

To use the autoresponder function of HubSpot, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Can I edit the HTML source text in the email builder?

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

What are basic and advanced statistics?

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Has HubSpot implemented IP reputation management?

Our automated systems that monitor each provider's IP history indicate that HubSpot must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

How does HubSpot deal with email SPAM?

HubSpot takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

Can I implement an external behavior analysis solution?

There is actually an option at HubSpot to integrate your own analysis solution, for example Matomo.

How to set up custom analytics with HubSpot?

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Does HubSpot offer a free plan?

Yes, HubSpot offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

HubSpot does not support email attachments, how can I send files to my recipients?

It is common practice for email marketing providers to prohibit email attachments, as these are often misused to send malicious files to email users. This can even have a negative impact on the deliverability of emails. If you want to send files with your emails, simply upload the file to your website or a file-sharing platform first and include the link in the email body.

Is a payment method required for the free plan?

No, currently the free plan can be used without providing payment information.

What payment options are available?

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask HubSpot directly whether they can offer an alternative payment method.

Does HubSpot offer a money-back guarantee?

No, HubSpot does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.

What is GDPR compliance?

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

Can I trust HubSpot?

HubSpot exists since 2006. Based on existing reviews, HubSpot has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that HubSpot can be trusted.

User reviews

We accept relevant user reviews for HubSpot. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.

No user reviews available.

If you have used HubSpot's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.

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You can enter only your first name if you prefer a more anonymous review. But make sure this is the name you used to register with HubSpot. You can of course use your full name if you wish.

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Rating
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Review

Please write in detail what you like or dislike about HubSpot. Ask yourself what is the most important information you would tell others who read your review.

Notice: The review must be of a factual nature, must not offend anyone and must be truthful. We have the right to request proof by email to ensure the ethical nature of a review. If proof cannot be provided, the review will be deleted.

Relevant reviews

The following reviews are relevant to HubSpot:

GetResponse

GetResponse

AWeber

AWeber

CleverReach

CleverReach

Mailjet

Mailjet

Clever Elements

Clever Elements

Kit

Kit

Rapidmail

Rapidmail

Klick-Tipp

Klick-Tipp

ActiveCampaign

ActiveCampaign

MailChimp

MailChimp

Benchmark Email

Benchmark Email

CampaignMonitor

CampaignMonitor

Moosend

Moosend

Constant Contact

Constant Contact

Brevo

Brevo

mailtrap

mailtrap

MailerLite

MailerLite

SendPulse

SendPulse

Sarbacane

Sarbacane