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Benchmark Email review 2024 by EmailDeliverabilityReport

Benchmark Email is a relatively small email marketing provider that has been offering its services since 2004. The provider claims to have more than 100 employees who take care of product development and customer support. At EmailDeliverabilityReport we have been testing the technical performance of Benchmark Email, in particular email deliverability, since 12/2019. The rating for Benchmark Email is currently 88/100 score, which represents overall a good performance.

Benchmark Email is very popular among email marketing tools. We are interested in the performance of Benchmark Email and how we can utilise it. The target group are marketing professionals who use email. We took many factors into account when evaluating Benchmark Email. To date, we have also published 0 helpful reviews from other users here. We present the result mainly in the form of text and illustrative tables.

Product und quality

This review focuses on Benchmark Email's email marketing solution as the main product. Benchmark Email impresses with a high-quality website, simple registration and easy access to the online app. It should be easy for newcomers to begin using Benchmark Email. To use the email features, you will need to set up an account.

When it comes to product quality, Benchmark Email is a good choice. We used the app extensively, tested all the features and everything just worked. In order to maintain the functionality of the user interface, it is strongly recommended that you disable the ad blocker.

Next, we look at a list of all the functions that are available to the user with Benchmark Email.

All features of Benchmark Email

All email marketing providers in our test have many features in common. In the table below, you can see all the features that can be used with Benchmark Email in connection with its email marketing product.

Feature
Multilingual user interface

The user interface is available in multiple languages.

Unlimited contacts

An unlimited number of contacts can be used per account.

Unlimited emails

An unlimited number of emails can be used per account.

Landing pages

Landing pages can be created and used to build an email contact list.

AI assistant

An AI assistant is available that can be used to build emails or improve campaign performance.

Email templates

Ready-made templates are available for use in email campaigns.

Custom email templates

Custom email templates can be created and reused across all email campaigns.

Email builder

The email builder makes it easy to create and edit emails with a click of a button.

Testing of emails

Different email versions can be tested to optimize email opens and click-through rates.

Preview of emails

Email messages can be previewed before they are sent to all contacts.

Attachments in emails

Email can be sent with files or documents attached.

Follow-up autoresponder function

Follow-up autoresponders can be used to automatically send a series of emails to each contact in a list.

Newsletter function

Classic newsletters can be sent to all or a specific group of contacts.

Newsletter archive

Newsletter recipients have access to the newsletter archive.

Customer relationship management (CRM)

This system can be used to build a customer relationship to sell more and increase relevance.

Personalization

Personalization can be used across all campaigns to make marketing more personal and relevant.

Instant email sending

Email messages can be sent immediately to a segment of contacts.

Scheduled email sending

Email messages can be scheduled to be sent to a segment of contacts.

Sending of birthday emails

A congratulatory email can be sent in time for a contact's birthday.

Multipart (HTML/Text) content

Both text and HTML parts of the email body can be defined.

Basic stats

Basic statistics are available to measure email performance.

Advanced stats

Advanced statistics can be used to improve email performance.

Click tracking

Clicks in emails can be tracked.

Opens tracking

Email opens can be tracked.

Custom domain tracking

Tracking links can be branded with a custom domain name.

Export of contacts

Contacts can be exported to a file.

Import of contacts

Contacts can be imported from a file.

Google Analytics integration

Google Analytics can be integrated to measure email engagement.

Custom Analytics integration

Custom analytics can be integrated to measure email engagement.

GDPR-compliant

The provider is fully GDPR compliant, which is especially important for EU customers.

Monthly payment

A monthly payment for a plan is possible.

Annual payment

An annual payment for a plan is possible.

Usage-based payment

It is possible to pay only for the resources you actually use, with no minimum costs.

Pay with PayPal

Payments can be made via PayPal.

Pay with credit card

Payments can be made via credit card.

Pay with direct debit

Payments can be made via direct debit.

Money-back guarantee

If you are not satisfied with the product or service, you can cancel your purchase and get your money back.

Free plan available

It is possible to create a free account and use the basic functions free of charge.

Deliverability performance and score for Benchmark Email

Email deliverability is very important for email marketing tools. Emails should end up in the inbox and not in spam or the trash. Because email deliverability is so important, it is rated as a critical factor in our review. In our test, up to 100 points can be achieved in terms of deliverability. Benchmark Email currently has a deliverability score of 85.

The tests for the period 2024/11 show how successful Benchmark Email performs in direct comparison to other email marketing providers when it comes to email deliverability:

Not enough data to show a table.

Not enough data to show a table.

Not enough data to show a table.

Frequently asked questions and answers about Benchmark Email

How can I migrate my existing contact lists to Benchmark Email?

Benchmark Email allows you to import contacts from a previous email marketing provider. This does not mean that you can import all your contacts to Benchmark Email on the first day. In most cases, the import volume is limited. To import a large number of contacts, write an email to support, explain how you collected the contacts and ask them to import the contacts into your account.

How can I use the follow-up autoresponder?

To use the autoresponder function of Benchmark Email, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Can I edit the HTML source text in the email builder?

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

What are basic and advanced statistics?

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Has Benchmark Email implemented IP reputation management?

Our automated systems that monitor each provider's IP history indicate that Benchmark Email must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

How does Benchmark Email deal with email SPAM?

Benchmark Email takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

Can I implement an external behavior analysis solution?

There is actually an option at Benchmark Email to integrate your own analysis solution, for example Matomo.

How to set up custom analytics with Benchmark Email?

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Does Benchmark Email offer a free plan?

Yes, Benchmark Email offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

Benchmark Email does not support email attachments, how can I send files to my recipients?

It is common practice for email marketing providers to prohibit email attachments, as these are often misused to send malicious files to email users. This can even have a negative impact on the deliverability of emails. If you want to send files with your emails, simply upload the file to your website or a file-sharing platform first and include the link in the email body.

Is a payment method required for the free plan?

No, currently the free plan can be used without providing payment information.

What payment options are available?

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask Benchmark Email directly whether they can offer an alternative payment method.

Does Benchmark Email offer a money-back guarantee?

No, Benchmark Email does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.

What is GDPR compliance?

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

Can I trust Benchmark Email?

Benchmark Email exists since 2004. Based on existing reviews, Benchmark Email has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that Benchmark Email can be trusted.

User reviews

We accept relevant user reviews for Benchmark Email. This helps us to show not only our own opinions and views, but also those of other users. This makes the review more objective and helpful, especially for potential users.

No user reviews available.

If you have used Benchmark Email's products or services and would like to share your valuable experience with others, use the form below to write something worth sharing.

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Review

Please write in detail what you like or dislike about Benchmark Email. Ask yourself what is the most important information you would tell others who read your review.

Notice: The review must be of a factual nature, must not offend anyone and must be truthful. We have the right to request proof by email to ensure the ethical nature of a review. If proof cannot be provided, the review will be deleted.

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