ActiveCampaign review 2026 by EmailDeliverabilityReport

ActiveCampaign does not allow you to import contacts from another email marketing provider. In other words, this means you'll need to build your contact lists from scratch. The best thing you can do is send an invitation email to your current lists, let them know you're switching to ActiveCampaign, and ask them to subscribe to your lists with the new provider.

To use the autoresponder function of ActiveCampaign, first create a list and link it to a subscription form. Next, create an autoresponder and link it to a series of emails. Finally, link the autoresponder to the corresponding contacts list. If someone now subscribes to the list, then they will receive all emails from the autoresponder according to the specified interval.

Yes, this is possible. But please note the restrictions that prevent the use of potentially dangerous HTML code in the email. If you try to include an iframe in the email, for example, this will not work due to potential misuse.

Basic statistics often refer to the performance of an email, for example the open or click rate, sometimes you can also see the clicked links. Advanced statistics often go much deeper and show more of the user's behavior and often information about their device or even interests can be viewed.

Our automated systems that monitor each provider's IP history indicate that ActiveCampaign must have IP reputation management in place to ensure that IPs are as clean as possible to maximize email deliverability.

ActiveCampaign takes the handling of SPAM and complaints very seriously. They prohibit any SPAM activities to ensure that other customers do not suffer harm from third party negligence, to maximize the deliverability of emails and to protect the reputation of both parties.

There is actually an option at ActiveCampaign to integrate your own analysis solution, for example Matomo.

Open an HTML email or template and change the mode from Visual to Source. Copy and paste the tracking code from your analytics software into the HTML source of the email or template. Save the changes.

Yes, ActiveCampaign offers a free plan. You can register a free account and use the basic features for free to start your email marketing without obligation.

It is common practice for email marketing providers to prohibit email attachments, as these are often misused to send malicious files to email users. This can even have a negative impact on the deliverability of emails. If you want to send files with your emails, simply upload the file to your website or a file-sharing platform first and include the link in the email body.

No, currently the free plan can be used without providing payment information.

By default, there is a monthly payment option for the selected tariff. It is also possible to choose the annual payment option. When it comes to payment methods, you can pay via PayPal, credit card, or ask ActiveCampaign directly whether they can offer an alternative payment method.

No, ActiveCampaign does not offer a money-back guarantee. However, the small tariffs are very inexpensive, so the financial risk is rather low.

The GDPR is relevant for users residing in the EU. A comprehensive data protection regulation in the European Union is known as the General Data Protection Regulation, or GDPR. It seeks to streamline the regulatory landscape for global business and improve individuals' control over their personal data.

ActiveCampaign exists since 2003. Based on existing reviews, ActiveCampaign has customers who use the product. We also use the services of this provider for our tests. All in all, we can say that ActiveCampaign can be trusted.