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Mailgun Email Deliverability Report
In this email deliverability report for Mailgun, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Mailgun. It outlines the most important features of Mailgun, answers some questions and also publishes user reviews.
Email deliverability for Mailgun and other providers comparison
A total of 65.108 emails were sent with Mailgun. A total of 50.027 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.594 emails ended up in the spam folder. 1.487 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Brevo | 65.773 | 51.817 (78.78 %) | 12.742 (19.37 %) | 1.214 (1.85 %) |
| Sarbacane | 65.728 | 51.728 (78.70 %) | 12.814 (19.50 %) | 1.186 (1.80 %) |
| HubSpot | 65.918 | 51.754 (78.51 %) | 12.850 (19.49 %) | 1.314 (1.99 %) |
| GetResponse | 65.801 | 51.648 (78.49 %) | 12.884 (19.58 %) | 1.269 (1.93 %) |
| Benchmark Email | 66.291 | 51.770 (78.10 %) | 13.154 (19.84 %) | 1.367 (2.06 %) |
| CleverReach | 65.591 | 51.083 (77.88 %) | 13.168 (20.08 %) | 1.340 (2.04 %) |
| Klick-Tipp | 65.861 | 51.295 (77.88 %) | 13.067 (19.84 %) | 1.499 (2.28 %) |
| Postmark | 64.919 | 50.483 (77.76 %) | 13.108 (20.19 %) | 1.328 (2.05 %) |
| mailtrap | 64.767 | 50.335 (77.72 %) | 13.133 (20.28 %) | 1.299 (2.01 %) |
| MailerLite | 65.706 | 50.988 (77.60 %) | 13.286 (20.22 %) | 1.432 (2.18 %) |
| SendPulse | 65.508 | 50.749 (77.47 %) | 13.326 (20.34 %) | 1.433 (2.19 %) |
| CampaignMonitor | 65.221 | 50.522 (77.46 %) | 13.308 (20.40 %) | 1.391 (2.13 %) |
| Kit | 65.682 | 50.857 (77.43 %) | 13.425 (20.44 %) | 1.400 (2.13 %) |
| AWeber | 65.609 | 50.656 (77.21 %) | 13.537 (20.63 %) | 1.416 (2.16 %) |
| SendGrid | 65.185 | 50.153 (76.94 %) | 13.533 (20.76 %) | 1.499 (2.30 %) |
| MailChimp | 66.382 | 51.054 (76.91 %) | 13.829 (20.83 %) | 1.499 (2.26 %) |
| Rapidmail | 64.757 | 49.798 (76.90 %) | 13.476 (20.81 %) | 1.483 (2.29 %) |
| Mailjet | 65.664 | 50.495 (76.90 %) | 13.655 (20.80 %) | 1.514 (2.31 %) |
| Mailgun | 65.108 | 50.027 (76.84 %) | 13.594 (20.88 %) | 1.487 (2.28 %) |
| ActiveCampaign | 65.674 | 50.321 (76.62 %) | 13.784 (20.99 %) | 1.569 (2.39 %) |
| Constant Contact | 65.457 | 49.992 (76.37 %) | 13.772 (21.04 %) | 1.693 (2.59 %) |
| Moosend | 65.558 | 49.851 (76.04 %) | 14.124 (21.54 %) | 1.583 (2.41 %) |
| Clever Elements | 64.718 | 49.115 (75.89 %) | 13.894 (21.47 %) | 1.709 (2.64 %) |
| Amazon SES | 66.041 | 49.987 (75.69 %) | 14.393 (21.79 %) | 1.661 (2.52 %) |
Email deliverability rates for Mailgun and other providers comparison
76.84 % of 65.108 emails sent with Mailgun ended up in the recipient's main mailbox. 20.88 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.28 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Brevo | 78.78 % (51.817) | 19.37 % (12.742) | 1.85 % (1.214) |
| Sarbacane | 78.70 % (51.728) | 19.50 % (12.814) | 1.80 % (1.186) |
| HubSpot | 78.51 % (51.754) | 19.49 % (12.850) | 1.99 % (1.314) |
| GetResponse | 78.49 % (51.648) | 19.58 % (12.884) | 1.93 % (1.269) |
| Benchmark Email | 78.10 % (51.770) | 19.84 % (13.154) | 2.06 % (1.367) |
| CleverReach | 77.88 % (51.083) | 20.08 % (13.168) | 2.04 % (1.340) |
| Klick-Tipp | 77.88 % (51.295) | 19.84 % (13.067) | 2.28 % (1.499) |
| Postmark | 77.76 % (50.483) | 20.19 % (13.108) | 2.05 % (1.328) |
| mailtrap | 77.72 % (50.335) | 20.28 % (13.133) | 2.01 % (1.299) |
| MailerLite | 77.60 % (50.988) | 20.22 % (13.286) | 2.18 % (1.432) |
| SendPulse | 77.47 % (50.749) | 20.34 % (13.326) | 2.19 % (1.433) |
| CampaignMonitor | 77.46 % (50.522) | 20.40 % (13.308) | 2.13 % (1.391) |
| Kit | 77.43 % (50.857) | 20.44 % (13.425) | 2.13 % (1.400) |
| AWeber | 77.21 % (50.656) | 20.63 % (13.537) | 2.16 % (1.416) |
| SendGrid | 76.94 % (50.153) | 20.76 % (13.533) | 2.30 % (1.499) |
| MailChimp | 76.91 % (51.054) | 20.83 % (13.829) | 2.26 % (1.499) |
| Rapidmail | 76.90 % (49.798) | 20.81 % (13.476) | 2.29 % (1.483) |
| Mailjet | 76.90 % (50.495) | 20.80 % (13.655) | 2.31 % (1.514) |
| Mailgun | 76.84 % (50.027) | 20.88 % (13.594) | 2.28 % (1.487) |
| ActiveCampaign | 76.62 % (50.321) | 20.99 % (13.784) | 2.39 % (1.569) |
| Constant Contact | 76.37 % (49.992) | 21.04 % (13.772) | 2.59 % (1.693) |
| Moosend | 76.04 % (49.851) | 21.54 % (14.124) | 2.41 % (1.583) |
| Clever Elements | 75.89 % (49.115) | 21.47 % (13.894) | 2.64 % (1.709) |
| Amazon SES | 75.69 % (49.987) | 21.79 % (14.393) | 2.52 % (1.661) |
Email deliverability by category
The delivery of the emails with Mailgun in the categories Finance, Health, Clothing, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Pets, Sport & Fitness and Entertainment.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Finance | 5.006 | 4.057 | 832 | 117 | 81.04 % | 16.62 % | 2.34 % |
| Health | 4.959 | 3.945 | 900 | 114 | 79.55 % | 18.15 % | 2.30 % |
| Clothing | 5.003 | 3.890 | 1.011 | 102 | 77.75 % | 20.21 % | 2.04 % |
| Elektronics | 4.994 | 3.875 | 998 | 121 | 77.59 % | 19.98 % | 2.42 % |
| Other | 5.205 | 4.032 | 1.057 | 116 | 77.46 % | 20.31 % | 2.23 % |
| Cosmetics & Beauty | 4.954 | 3.827 | 1.017 | 110 | 77.25 % | 20.53 % | 2.22 % |
| Home & Garden | 5.164 | 3.981 | 1.073 | 110 | 77.09 % | 20.78 % | 2.13 % |
| Food & Drink | 4.881 | 3.760 | 1.006 | 115 | 77.03 % | 20.61 % | 2.36 % |
| Entertainment | 4.888 | 3.723 | 1.050 | 115 | 76.17 % | 21.48 % | 2.35 % |
| Sport & Fitness | 5.062 | 3.851 | 1.090 | 121 | 76.08 % | 21.53 % | 2.39 % |
| Pets | 5.179 | 3.911 | 1.143 | 125 | 75.52 % | 22.07 % | 2.41 % |
| Job & Career | 4.784 | 3.538 | 1.140 | 106 | 73.95 % | 23.83 % | 2.22 % |
| Dating | 5.029 | 3.637 | 1.277 | 115 | 72.32 % | 25.39 % | 2.29 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Mailgun are Custom Mail, Mailfence and Tuta. The delivery rates were worst for the email providers iCloud Mail, Gmail and Outlook Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 4.605 | 3.699 | 812 | 94 | 80.33 % | 17.63 % | 2.04 % |
| Mailfence | 4.838 | 3.852 | 883 | 103 | 79.62 % | 18.25 % | 2.13 % |
| Tuta | 4.627 | 3.649 | 872 | 106 | 78.86 % | 18.85 % | 2.29 % |
| Juno.com | 4.702 | 3.704 | 880 | 118 | 78.77 % | 18.72 % | 2.51 % |
| ProtonMail | 4.629 | 3.643 | 884 | 102 | 78.70 % | 19.10 % | 2.20 % |
| Mail.com | 4.529 | 3.538 | 885 | 106 | 78.12 % | 19.54 % | 2.34 % |
| Zoho Mail | 4.671 | 3.647 | 908 | 116 | 78.08 % | 19.44 % | 2.48 % |
| AOL Mail | 4.477 | 3.422 | 957 | 98 | 76.44 % | 21.38 % | 2.19 % |
| Yandex Mail | 4.855 | 3.696 | 1.053 | 106 | 76.13 % | 21.69 % | 2.18 % |
| Yahoo Mail | 4.699 | 3.550 | 1.040 | 109 | 75.55 % | 22.13 % | 2.32 % |
| GMX Mail | 4.457 | 3.340 | 1.013 | 104 | 74.94 % | 22.73 % | 2.33 % |
| Outlook Mail | 4.729 | 3.527 | 1.091 | 111 | 74.58 % | 23.07 % | 2.35 % |
| Gmail | 4.665 | 3.427 | 1.133 | 105 | 73.46 % | 24.29 % | 2.25 % |
| iCloud Mail | 4.625 | 3.333 | 1.183 | 109 | 72.06 % | 25.58 % | 2.36 % |
Mailgun badges for website
The following badges for Mailgun can be embedded into a website.
References and Resources
Further resources and references for Mailgun.
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