Mailgun Email Deliverability Report
In this email deliverability report for Mailgun, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Mailgun. It outlines the most important features of Mailgun, answers some questions and also publishes user reviews.
Email deliverability for Mailgun and other providers comparison
A total of 63.999 emails were sent with Mailgun. A total of 49.508 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.525 emails ended up in the spam folder. 1.496 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| GetResponse | 63.828 | 52.735 (82.62 %) | 10.208 (15.99 %) | 1.164 (1.82 %) |
| AWeber | 63.941 | 52.102 (81.48 %) | 10.998 (17.20 %) | 1.216 (1.90 %) |
| CleverReach | 63.820 | 51.960 (81.42 %) | 10.917 (17.11 %) | 1.226 (1.92 %) |
| HubSpot | 64.221 | 52.236 (81.34 %) | 11.235 (17.49 %) | 1.172 (1.82 %) |
| Benchmark Email | 64.256 | 51.984 (80.90 %) | 11.432 (17.79 %) | 1.289 (2.01 %) |
| Postmark | 63.445 | 50.822 (80.10 %) | 11.778 (18.56 %) | 1.354 (2.13 %) |
| mailtrap | 63.318 | 50.377 (79.56 %) | 12.086 (19.09 %) | 1.393 (2.20 %) |
| Amazon SES | 64.456 | 51.232 (79.48 %) | 12.207 (18.94 %) | 1.447 (2.24 %) |
| MailChimp | 64.544 | 51.065 (79.12 %) | 12.507 (19.38 %) | 1.462 (2.27 %) |
| Brevo | 65.068 | 51.364 (78.94 %) | 12.830 (19.72 %) | 1.406 (2.16 %) |
| Klick-Tipp | 63.873 | 50.389 (78.89 %) | 12.397 (19.41 %) | 1.516 (2.37 %) |
| Sarbacane | 64.320 | 50.685 (78.80 %) | 12.973 (20.17 %) | 1.205 (1.87 %) |
| Mailjet | 63.497 | 49.978 (78.71 %) | 12.500 (19.69 %) | 1.457 (2.29 %) |
| Constant Contact | 63.973 | 50.112 (78.33 %) | 12.784 (19.98 %) | 1.666 (2.60 %) |
| MailerLite | 64.130 | 50.230 (78.33 %) | 12.956 (20.20 %) | 1.469 (2.29 %) |
| ActiveCampaign | 64.214 | 50.260 (78.27 %) | 12.859 (20.03 %) | 1.579 (2.46 %) |
| CampaignMonitor | 63.889 | 50.007 (78.27 %) | 12.907 (20.20 %) | 1.400 (2.19 %) |
| Kit | 64.199 | 50.227 (78.24 %) | 13.019 (20.28 %) | 1.456 (2.27 %) |
| SendPulse | 63.866 | 49.863 (78.07 %) | 13.095 (20.50 %) | 1.481 (2.32 %) |
| Moosend | 63.929 | 49.619 (77.62 %) | 13.190 (20.63 %) | 1.603 (2.51 %) |
| Clever Elements | 63.436 | 49.151 (77.48 %) | 13.119 (20.68 %) | 1.663 (2.62 %) |
| Mailgun | 63.999 | 49.508 (77.36 %) | 13.525 (21.13 %) | 1.496 (2.34 %) |
| Rapidmail | 63.401 | 48.855 (77.06 %) | 13.349 (21.05 %) | 1.672 (2.64 %) |
| SendGrid | 63.763 | 48.627 (76.26 %) | 14.148 (22.19 %) | 1.517 (2.38 %) |
Email deliverability rates for Mailgun and other providers comparison
77.36 % of 63.999 emails sent with Mailgun ended up in the recipient's main mailbox. 21.13 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.34 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 82.62 % (52.735) | 15.99 % (10.208) | 1.82 % (1.164) |
| AWeber | 81.48 % (52.102) | 17.20 % (10.998) | 1.90 % (1.216) |
| CleverReach | 81.42 % (51.960) | 17.11 % (10.917) | 1.92 % (1.226) |
| HubSpot | 81.34 % (52.236) | 17.49 % (11.235) | 1.82 % (1.172) |
| Benchmark Email | 80.90 % (51.984) | 17.79 % (11.432) | 2.01 % (1.289) |
| Postmark | 80.10 % (50.822) | 18.56 % (11.778) | 2.13 % (1.354) |
| mailtrap | 79.56 % (50.377) | 19.09 % (12.086) | 2.20 % (1.393) |
| Amazon SES | 79.48 % (51.232) | 18.94 % (12.207) | 2.24 % (1.447) |
| MailChimp | 79.12 % (51.065) | 19.38 % (12.507) | 2.27 % (1.462) |
| Brevo | 78.94 % (51.364) | 19.72 % (12.830) | 2.16 % (1.406) |
| Klick-Tipp | 78.89 % (50.389) | 19.41 % (12.397) | 2.37 % (1.516) |
| Sarbacane | 78.80 % (50.685) | 20.17 % (12.973) | 1.87 % (1.205) |
| Mailjet | 78.71 % (49.978) | 19.69 % (12.500) | 2.29 % (1.457) |
| Constant Contact | 78.33 % (50.112) | 19.98 % (12.784) | 2.60 % (1.666) |
| MailerLite | 78.33 % (50.230) | 20.20 % (12.956) | 2.29 % (1.469) |
| ActiveCampaign | 78.27 % (50.260) | 20.03 % (12.859) | 2.46 % (1.579) |
| CampaignMonitor | 78.27 % (50.007) | 20.20 % (12.907) | 2.19 % (1.400) |
| Kit | 78.24 % (50.227) | 20.28 % (13.019) | 2.27 % (1.456) |
| SendPulse | 78.07 % (49.863) | 20.50 % (13.095) | 2.32 % (1.481) |
| Moosend | 77.62 % (49.619) | 20.63 % (13.190) | 2.51 % (1.603) |
| Clever Elements | 77.48 % (49.151) | 20.68 % (13.119) | 2.62 % (1.663) |
| Mailgun | 77.36 % (49.508) | 21.13 % (13.525) | 2.34 % (1.496) |
| Rapidmail | 77.06 % (48.855) | 21.05 % (13.349) | 2.64 % (1.672) |
| SendGrid | 76.26 % (48.627) | 22.19 % (14.148) | 2.38 % (1.517) |
Email deliverability by category
The delivery of the emails with Mailgun in the categories Finance, Health, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Pets, Sport & Fitness and Home & Garden.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Finance | 4.885 | 3.928 | 915 | 114 | 80.41 % | 18.73 % | 2.33 % |
| Health | 4.897 | 3.866 | 948 | 109 | 78.95 % | 19.36 % | 2.23 % |
| Clothing | 5.051 | 3.954 | 1.018 | 113 | 78.28 % | 20.15 % | 2.24 % |
| Other | 5.209 | 4.075 | 1.079 | 120 | 78.23 % | 20.71 % | 2.30 % |
| Elektronics | 5.044 | 3.932 | 1.037 | 130 | 77.95 % | 20.56 % | 2.58 % |
| Food & Drink | 4.820 | 3.750 | 1.007 | 115 | 77.80 % | 20.89 % | 2.39 % |
| Cosmetics & Beauty | 4.990 | 3.870 | 1.021 | 115 | 77.56 % | 20.46 % | 2.30 % |
| Entertainment | 4.979 | 3.850 | 1.060 | 114 | 77.32 % | 21.29 % | 2.29 % |
| Home & Garden | 4.971 | 3.832 | 1.069 | 112 | 77.09 % | 21.50 % | 2.25 % |
| Sport & Fitness | 4.858 | 3.731 | 1.040 | 120 | 76.80 % | 21.41 % | 2.47 % |
| Pets | 4.883 | 3.717 | 1.085 | 116 | 76.12 % | 22.22 % | 2.38 % |
| Job & Career | 4.694 | 3.523 | 1.090 | 106 | 75.05 % | 23.22 % | 2.26 % |
| Dating | 4.718 | 3.480 | 1.156 | 112 | 73.76 % | 24.50 % | 2.37 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Mailgun are Mailfence, Custom Mail and Tuta. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Mailfence | 3.312 | 2.644 | 597 | 71 | 79.83 % | 18.03 % | 2.14 % |
| Custom Mail | 4.758 | 3.782 | 895 | 100 | 79.49 % | 18.81 % | 2.10 % |
| Tuta | 4.667 | 3.699 | 929 | 112 | 79.26 % | 19.91 % | 2.40 % |
| Juno.com | 4.673 | 3.679 | 927 | 117 | 78.73 % | 19.84 % | 2.50 % |
| ProtonMail | 4.685 | 3.681 | 940 | 106 | 78.57 % | 20.06 % | 2.26 % |
| Mail.com | 4.477 | 3.516 | 887 | 107 | 78.53 % | 19.81 % | 2.39 % |
| Zoho Mail | 4.636 | 3.606 | 969 | 115 | 77.78 % | 20.90 % | 2.48 % |
| AOL Mail | 4.512 | 3.477 | 958 | 105 | 77.06 % | 21.23 % | 2.33 % |
| Yandex Mail | 4.816 | 3.693 | 1.054 | 107 | 76.68 % | 21.89 % | 2.22 % |
| Yahoo Mail | 4.664 | 3.558 | 1.011 | 106 | 76.29 % | 21.68 % | 2.27 % |
| GMX Mail | 4.582 | 3.495 | 1.042 | 109 | 76.28 % | 22.74 % | 2.38 % |
| Outlook Mail | 4.801 | 3.655 | 1.057 | 116 | 76.13 % | 22.02 % | 2.42 % |
| iCloud Mail | 4.667 | 3.484 | 1.136 | 111 | 74.65 % | 24.34 % | 2.38 % |
| Gmail | 4.749 | 3.539 | 1.123 | 114 | 74.52 % | 23.65 % | 2.40 % |
Mailgun badges for website
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References and Resources
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