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Postmark Email Deliverability Report
In this email deliverability report for Postmark, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for Postmark and other providers comparison
A total of 8.760 emails were sent with Postmark. A total of 7.088 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.300 emails ended up in the spam folder. 372 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| Kit | 8.857 | 7.409 (83.65 %) | 1.114 (12.58 %) | 334 (3.77 %) |
| Mailgun | 8.801 | 7.331 (83.30 %) | 1.140 (12.95 %) | 330 (3.75 %) |
| Amazon SES | 8.930 | 7.419 (83.08 %) | 1.179 (13.20 %) | 332 (3.72 %) |
| GetResponse | 402.861 | 334.047 (82.92 %) | 58.090 (14.42 %) | 10.724 (2.66 %) |
| ActiveCampaign | 403.032 | 327.272 (81.20 %) | 65.254 (16.19 %) | 10.506 (2.61 %) |
| CleverReach | 402.264 | 326.348 (81.13 %) | 64.458 (16.02 %) | 11.458 (2.85 %) |
| SendGrid | 8.948 | 7.254 (81.07 %) | 1.355 (15.14 %) | 339 (3.79 %) |
| mailtrap | 9.079 | 7.346 (80.91 %) | 1.343 (14.79 %) | 390 (4.30 %) |
| Postmark | 8.760 | 7.088 (80.91 %) | 1.300 (14.84 %) | 372 (4.25 %) |
| CampaignMonitor | 402.369 | 321.796 (79.98 %) | 68.985 (17.14 %) | 11.588 (2.88 %) |
| Klick-Tipp | 401.512 | 320.777 (79.89 %) | 69.371 (17.28 %) | 11.364 (2.83 %) |
| AWeber | 401.801 | 320.558 (79.78 %) | 68.523 (17.05 %) | 12.720 (3.17 %) |
| Mailjet | 402.374 | 317.978 (79.03 %) | 72.541 (18.03 %) | 11.855 (2.95 %) |
| Sarbacane | 17.819 | 13.985 (78.48 %) | 3.005 (16.86 %) | 829 (4.65 %) |
| HubSpot | 403.423 | 316.083 (78.35 %) | 75.022 (18.60 %) | 12.318 (3.05 %) |
| Rapidmail | 401.141 | 314.199 (78.33 %) | 74.453 (18.56 %) | 12.489 (3.11 %) |
| Moosend | 401.838 | 313.987 (78.14 %) | 74.527 (18.55 %) | 13.324 (3.32 %) |
| Mailify | 393.150 | 302.866 (77.04 %) | 76.964 (19.58 %) | 13.320 (3.39 %) |
| ConvertKit | 394.406 | 302.081 (76.59 %) | 78.208 (19.83 %) | 14.117 (3.58 %) |
| MailChimp | 401.329 | 305.310 (76.07 %) | 81.246 (20.24 %) | 14.773 (3.68 %) |
| Clever Elements | 401.872 | 305.328 (75.98 %) | 80.822 (20.11 %) | 15.722 (3.91 %) |
| SendInBlue | 402.780 | 303.984 (75.47 %) | 83.770 (20.80 %) | 15.026 (3.73 %) |
| Benchmark Email | 403.511 | 304.350 (75.43 %) | 83.475 (20.69 %) | 15.686 (3.89 %) |
| MailerLite | 401.873 | 302.296 (75.22 %) | 84.443 (21.01 %) | 15.134 (3.77 %) |
| Constant Contact | 402.367 | 301.987 (75.05 %) | 84.582 (21.02 %) | 15.798 (3.93 %) |
| SendPulse | 403.826 | 302.925 (75.01 %) | 86.065 (21.31 %) | 14.836 (3.67 %) |
| Newsletter2Go | 40.838 | 28.449 (69.66 %) | 11.943 (29.24 %) | 446 (1.09 %) |
Email deliverability rates for Postmark and other providers comparison
80.91 % of 8.760 emails sent with Postmark ended up in the recipient's main mailbox. 14.84 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.25 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Kit | 83.65 % (7.409) | 12.58 % (1.114) | 3.77 % (334) |
| Mailgun | 83.30 % (7.331) | 12.95 % (1.140) | 3.75 % (330) |
| Amazon SES | 83.08 % (7.419) | 13.20 % (1.179) | 3.72 % (332) |
| GetResponse | 82.92 % (334.047) | 14.42 % (58.090) | 2.66 % (10.724) |
| ActiveCampaign | 81.20 % (327.272) | 16.19 % (65.254) | 2.61 % (10.506) |
| CleverReach | 81.13 % (326.348) | 16.02 % (64.458) | 2.85 % (11.458) |
| SendGrid | 81.07 % (7.254) | 15.14 % (1.355) | 3.79 % (339) |
| mailtrap | 80.91 % (7.346) | 14.79 % (1.343) | 4.30 % (390) |
| Postmark | 80.91 % (7.088) | 14.84 % (1.300) | 4.25 % (372) |
| CampaignMonitor | 79.98 % (321.796) | 17.14 % (68.985) | 2.88 % (11.588) |
| Klick-Tipp | 79.89 % (320.777) | 17.28 % (69.371) | 2.83 % (11.364) |
| AWeber | 79.78 % (320.558) | 17.05 % (68.523) | 3.17 % (12.720) |
| Mailjet | 79.03 % (317.978) | 18.03 % (72.541) | 2.95 % (11.855) |
| Sarbacane | 78.48 % (13.985) | 16.86 % (3.005) | 4.65 % (829) |
| HubSpot | 78.35 % (316.083) | 18.60 % (75.022) | 3.05 % (12.318) |
| Rapidmail | 78.33 % (314.199) | 18.56 % (74.453) | 3.11 % (12.489) |
| Moosend | 78.14 % (313.987) | 18.55 % (74.527) | 3.32 % (13.324) |
| Mailify | 77.04 % (302.866) | 19.58 % (76.964) | 3.39 % (13.320) |
| ConvertKit | 76.59 % (302.081) | 19.83 % (78.208) | 3.58 % (14.117) |
| MailChimp | 76.07 % (305.310) | 20.24 % (81.246) | 3.68 % (14.773) |
| Clever Elements | 75.98 % (305.328) | 20.11 % (80.822) | 3.91 % (15.722) |
| SendInBlue | 75.47 % (303.984) | 20.80 % (83.770) | 3.73 % (15.026) |
| Benchmark Email | 75.43 % (304.350) | 20.69 % (83.475) | 3.89 % (15.686) |
| MailerLite | 75.22 % (302.296) | 21.01 % (84.443) | 3.77 % (15.134) |
| Constant Contact | 75.05 % (301.987) | 21.02 % (84.582) | 3.93 % (15.798) |
| SendPulse | 75.01 % (302.925) | 21.31 % (86.065) | 3.67 % (14.836) |
| Newsletter2Go | 69.66 % (28.449) | 29.24 % (11.943) | 1.09 % (446) |
Email deliverability by category
The delivery of the emails with Postmark in the categories Food & Drink, Elektronics, Home & Garden, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Cosmetics & Beauty.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 656 | 553 | 85 | 18 | 84.30 % | 12.96 % | 2.74 % |
| Elektronics | 698 | 582 | 94 | 22 | 83.38 % | 13.47 % | 3.15 % |
| Home & Garden | 697 | 580 | 88 | 29 | 83.21 % | 12.63 % | 4.16 % |
| Clothing | 680 | 565 | 90 | 25 | 83.09 % | 13.24 % | 3.68 % |
| Pets | 706 | 576 | 100 | 30 | 81.59 % | 14.16 % | 4.25 % |
| Sport & Fitness | 621 | 505 | 95 | 21 | 81.32 % | 15.30 % | 3.38 % |
| Other | 683 | 555 | 97 | 31 | 81.26 % | 14.20 % | 4.54 % |
| Entertainment | 677 | 548 | 102 | 27 | 80.95 % | 15.07 % | 3.99 % |
| Cosmetics & Beauty | 634 | 506 | 99 | 29 | 79.81 % | 15.62 % | 4.57 % |
| Health | 657 | 523 | 104 | 30 | 79.60 % | 15.83 % | 4.57 % |
| Dating | 625 | 493 | 103 | 29 | 78.88 % | 16.48 % | 4.64 % |
| Job & Career | 702 | 547 | 120 | 35 | 77.92 % | 17.09 % | 4.99 % |
| Finance | 724 | 555 | 123 | 46 | 76.66 % | 16.99 % | 6.35 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Postmark are ProtonMail, Tuta and Juno.com. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 678 | 580 | 81 | 17 | 85.55 % | 11.95 % | 2.51 % |
| Tuta | 746 | 623 | 95 | 28 | 83.51 % | 12.73 % | 3.75 % |
| Juno.com | 705 | 585 | 89 | 31 | 82.98 % | 12.62 % | 4.40 % |
| Zoho Mail | 691 | 573 | 93 | 25 | 82.92 % | 13.46 % | 3.62 % |
| Custom Mail | 692 | 573 | 88 | 31 | 82.80 % | 12.72 % | 4.48 % |
| GMX Mail | 688 | 567 | 93 | 28 | 82.41 % | 13.52 % | 4.07 % |
| Mail.com | 679 | 557 | 96 | 26 | 82.03 % | 14.14 % | 3.83 % |
| Yahoo Mail | 636 | 510 | 99 | 27 | 80.19 % | 15.57 % | 4.25 % |
| AOL Mail | 656 | 526 | 102 | 28 | 80.18 % | 15.55 % | 4.27 % |
| Yandex Mail | 590 | 467 | 98 | 25 | 79.15 % | 16.61 % | 4.24 % |
| Outlook Mail | 657 | 514 | 109 | 34 | 78.23 % | 16.59 % | 5.18 % |
| iCloud Mail | 651 | 497 | 122 | 32 | 76.34 % | 18.74 % | 4.92 % |
| Gmail | 691 | 516 | 135 | 40 | 74.67 % | 19.54 % | 5.79 % |
All email deliverability reports for Postmark
All available email deliverability reports for Postmark.
Postmark badges for website
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References and Resources
Further resources and references for Postmark.
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