Opt-in and Opt-out in email marketing – What companies need to know
Opt-in, Double opt-in, and Opt-out explained simply: Rules for legally compliant email marketing, as well as the distribution of newsletters and other email campaigns.
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The most common mistakes in email marketing and how to avoid them
Email marketing is one of the most effective tools for direct communication with prospects and customers. Some common mistakes not only undermine results but also pose risks to businesses.
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Personalization and Salutations in Emails: "Hello Thomas" or just "Hello"?
With modern marketing solutions, emails can be personalized very easily and quickly. But to what extent is personalization useful and beneficial for modern email marketing?
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Introduction to using email marketing with WordPress and free plugins
WordPress is a highly flexible content management system (CMS) that can be easily integrated into email marketing campaigns using the appropriate tools and plugins.
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Increase email open rate: Proven tips from practice
Increase your email opens, clicks and revenue. These tried-and-tested strategies will help you to increase your open rate and improve the effectiveness of email marketing.
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Writing marketing emails: Layout, structure, and tips
Writing good marketing emails is a skill that must be learned. Once you understand what really matters, emails will serve exactly the purpose for which they were created.
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More newsletter subscribers — the best strategies for more signups
To grow your email list, you need to focus on increasing your newsletter subscribers. Below are the best strategies from real-world experience.
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Email list building: Step by step to your first subscribers
Every company, whether large or small, needs to build an email list in order to survive and grow in highly competitive online markets. This is precisely why target group-specific email communication is essential.
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The best sending time for a newsletter: When do email recipients read their emails?
Sending a newsletter at the best time increases open and click-through rates, and generates more revenue. But what is the right time to send a newsletter?
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The best free alternatives to phpList for sending newsletters
There is also free software available for sending newsletters. phpList is one of the best options, and here are some other alternatives.
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Guide: Sending newsletters and serial emails with Thunderbird and personalization
A simple email program such as Thunderbird can be very convenient for sending newsletters and serial emails. These instructions explain step by step how to do this.
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