Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.103 66.082	50.487 51.160	13.951 13.535	1.665 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.42 %	21.10 % 20.48 %	2.52 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4977 5136	3771 3984	1072 1035	134 117	75.77 % 77.57 %	21.54 % 20.15 %	2.69 % 2.28 %
Elektronics	5009 4977	3852 3884	1040 992	117 101	76.90 % 78.04 %	20.76 % 19.93 %	2.34 % 2.03 %
Entertainment	5116 5090	3886 3923	1101 1055	129 112	75.96 % 77.07 %	21.52 % 20.73 %	2.52 % 2.20 %
Cosmetics & Beauty	5279 5184	4045 4023	1107 1054	127 107	76.62 % 77.60 %	20.97 % 20.33 %	2.41 % 2.06 %
Food & Drink	5001 5275	3781 4053	1105 1108	115 114	75.60 % 76.83 %	22.10 % 21.00 %	2.30 % 2.16 %
Home & Garden	4977 4841	3791 3737	1055 1002	131 102	76.17 % 77.19 %	21.20 % 20.70 %	2.63 % 2.11 %
Finance	5118 4984	4100 4024	886 864	132 96	80.11 % 80.74 %	17.31 % 17.34 %	2.58 % 1.93 %
Health	4975 5118	3935 4140	919 872	121 106	79.10 % 80.89 %	18.47 % 17.04 %	2.43 % 2.07 %
Pets	5134 4994	3913 3849	1088 1034	133 111	76.22 % 77.07 %	21.19 % 20.70 %	2.59 % 2.22 %
Sport & Fitness	5185 5103	3982 3901	1073 1104	130 98	76.80 % 76.45 %	20.69 % 21.63 %	2.51 % 1.92 %
Job & Career	5080 5105	3747 3861	1217 1133	116 111	73.76 % 75.63 %	23.96 % 22.19 %	2.28 % 2.17 %
Dating	5024 5136	3611 3754	1280 1280	133 102	71.88 % 73.09 %	25.48 % 24.92 %	2.65 % 1.99 %
Other	5228 5139	4073 4027	1008 1002	147 110	77.91 % 78.36 %	19.28 % 19.50 %	2.81 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4685 4768	3432 3505	1143 1166	110 97	73.26 % 73.51 %	24.40 % 24.45 %	2.35 % 2.03 %
Outlook Mail	4657 4707	3475 3566	1060 1045	122 96	74.62 % 75.76 %	22.76 % 22.20 %	2.62 % 2.04 %
Yahoo Mail	4781 4679	3598 3546	1056 1029	127 104	75.26 % 75.79 %	22.09 % 21.99 %	2.66 % 2.22 %
AOL Mail	4607 4750	3480 3617	1009 1018	118 115	75.54 % 76.15 %	21.90 % 21.43 %	2.56 % 2.42 %
Mail.com	4835 4786	3743 3790	970 898	122 98	77.41 % 79.19 %	20.06 % 18.76 %	2.52 % 2.05 %
Yandex Mail	4750 4665	3572 3606	1061 963	117 96	75.20 % 77.30 %	22.34 % 20.64 %	2.46 % 2.06 %
GMX Mail	4776 4801	3573 3630	1083 1074	120 97	74.81 % 75.61 %	22.68 % 22.37 %	2.51 % 2.02 %
Zoho Mail	4790 4693	3709 3693	958 896	123 104	77.43 % 78.69 %	20.00 % 19.09 %	2.57 % 2.22 %
ProtonMail	4614 4705	3613 3720	886 887	115 98	78.31 % 79.06 %	19.20 % 18.85 %	2.49 % 2.08 %
Custom Mail	4741 4677	3725 3780	904 807	112 90	78.57 % 80.82 %	19.07 % 17.25 %	2.36 % 1.92 %
iCloud Mail	4652 4582	3421 3382	1108 1110	123 90	73.54 % 73.81 %	23.82 % 24.23 %	2.64 % 1.96 %
Tuta	4813 4734	3776 3727	916 908	121 99	78.45 % 78.73 %	19.03 % 19.18 %	2.51 % 2.09 %
Juno.com	4717 4865	3703 3883	897 874	117 108	78.50 % 79.82 %	19.02 % 17.97 %	2.48 % 2.22 %
Mailfence	4685 4670	3667 3715	900 860	118 95	78.27 % 79.55 %	19.21 % 18.42 %	2.52 % 2.03 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.