Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.376 76.936	58.851 59.712	16.516 15.605	2.009 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 77.61 %	21.35 % 20.28 %	2.60 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5909 5992	4440 4655	1299 1204	170 133	75.14 % 77.69 %	21.98 % 20.09 %	2.88 % 2.22 %
Elektronics	5925 5825	4507 4567	1276 1145	142 113	76.07 % 78.40 %	21.54 % 19.66 %	2.40 % 1.94 %
Entertainment	5885 5903	4452 4538	1281 1232	152 133	75.65 % 76.88 %	21.77 % 20.87 %	2.58 % 2.25 %
Cosmetics & Beauty	6227 6045	4782 4714	1289 1199	156 132	76.79 % 77.98 %	20.70 % 19.83 %	2.51 % 2.18 %
Food & Drink	5860 5962	4417 4581	1298 1253	145 128	75.38 % 76.84 %	22.15 % 21.02 %	2.47 % 2.15 %
Home & Garden	5802 5803	4390 4506	1255 1172	157 125	75.66 % 77.65 %	21.63 % 20.20 %	2.71 % 2.15 %
Finance	6052 5858	4809 4742	1080 998	163 118	79.46 % 80.95 %	17.85 % 17.04 %	2.69 % 2.01 %
Health	5852 5981	4597 4863	1112 998	143 120	78.55 % 81.31 %	19.00 % 16.69 %	2.44 % 2.01 %
Pets	5969 5832	4523 4494	1290 1216	156 122	75.77 % 77.06 %	21.61 % 20.85 %	2.61 % 2.09 %
Sport & Fitness	6013 5982	4597 4589	1262 1270	154 123	76.45 % 76.71 %	20.99 % 21.23 %	2.56 % 2.06 %
Job & Career	5970 5965	4390 4537	1438 1300	142 128	73.53 % 76.06 %	24.09 % 21.79 %	2.38 % 2.15 %
Dating	5874 5889	4241 4313	1471 1466	162 110	72.20 % 73.24 %	25.04 % 24.89 %	2.76 % 1.87 %
Other	6038 5899	4706 4613	1165 1152	167 134	77.94 % 78.20 %	19.29 % 19.53 %	2.77 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5498 5571	4015 4125	1347 1335	136 111	73.03 % 74.04 %	24.50 % 23.96 %	2.47 % 1.99 %
Outlook Mail	5450 5472	4036 4161	1268 1196	146 115	74.06 % 76.04 %	23.27 % 21.86 %	2.68 % 2.10 %
Yahoo Mail	5564 5460	4177 4155	1237 1185	150 120	75.07 % 76.10 %	22.23 % 21.70 %	2.70 % 2.20 %
AOL Mail	5387 5454	4058 4171	1189 1160	140 123	75.33 % 76.48 %	22.07 % 21.27 %	2.60 % 2.26 %
Mail.com	5602 5536	4317 4394	1144 1029	141 113	77.06 % 79.37 %	20.42 % 18.59 %	2.52 % 2.04 %
Yandex Mail	5579 5330	4177 4125	1266 1104	136 101	74.87 % 77.39 %	22.69 % 20.71 %	2.44 % 1.89 %
GMX Mail	5520 5596	4113 4230	1260 1245	147 121	74.51 % 75.59 %	22.83 % 22.25 %	2.66 % 2.16 %
Zoho Mail	5492 5518	4223 4337	1119 1064	150 117	76.89 % 78.60 %	20.38 % 19.28 %	2.73 % 2.12 %
ProtonMail	5503 5600	4269 4443	1086 1034	148 123	77.58 % 79.34 %	19.73 % 18.46 %	2.69 % 2.20 %
Custom Mail	5501 5477	4341 4443	1021 924	139 110	78.91 % 81.12 %	18.56 % 16.87 %	2.53 % 2.01 %
iCloud Mail	5570 5452	4087 4036	1338 1303	145 113	73.38 % 74.03 %	24.02 % 23.90 %	2.60 % 2.07 %
Tuta	5715 5533	4450 4385	1120 1030	145 118	77.87 % 79.25 %	19.60 % 18.62 %	2.54 % 2.13 %
Juno.com	5583 5504	4370 4396	1068 985	145 123	78.27 % 79.87 %	19.13 % 17.90 %	2.60 % 2.23 %
Mailfence	5412 5433	4218 4311	1053 1011	141 111	77.94 % 79.35 %	19.46 % 18.61 %	2.61 % 2.04 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.