Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.510 76.613	59.481 59.252	16.188 15.766	1.841 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.74 % 77.34 %	20.89 % 20.58 %	2.38 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5944 5967	4513 4621	1272 1214	159 132	75.93 % 77.44 %	21.40 % 20.35 %	2.67 % 2.21 %
Elektronics	5884 5833	4526 4562	1229 1155	129 116	76.92 % 78.21 %	20.89 % 19.80 %	2.19 % 1.99 %
Entertainment	5842 5887	4463 4518	1241 1242	138 127	76.40 % 76.75 %	21.24 % 21.10 %	2.36 % 2.16 %
Cosmetics & Beauty	6241 5995	4839 4649	1259 1213	143 133	77.54 % 77.55 %	20.17 % 20.23 %	2.29 % 2.22 %
Food & Drink	5830 5899	4446 4523	1251 1254	133 122	76.26 % 76.67 %	21.46 % 21.26 %	2.28 % 2.07 %
Home & Garden	5786 5782	4414 4470	1226 1189	146 123	76.29 % 77.31 %	21.19 % 20.56 %	2.52 % 2.13 %
Finance	6092 5772	4874 4663	1070 994	148 115	80.01 % 80.79 %	17.56 % 17.22 %	2.43 % 1.99 %
Health	5925 5975	4712 4841	1083 1020	130 114	79.53 % 81.02 %	18.28 % 17.07 %	2.19 % 1.91 %
Pets	5939 5858	4529 4488	1267 1246	143 124	76.26 % 76.61 %	21.33 % 21.27 %	2.41 % 2.12 %
Sport & Fitness	5982 5916	4600 4517	1245 1279	137 120	76.90 % 76.35 %	20.81 % 21.62 %	2.29 % 2.03 %
Job & Career	6109 5965	4537 4522	1439 1315	133 128	74.27 % 75.81 %	23.56 % 22.05 %	2.18 % 2.15 %
Dating	5928 5837	4307 4253	1471 1471	150 113	72.66 % 72.86 %	24.81 % 25.20 %	2.53 % 1.94 %
Other	6008 5927	4721 4625	1135 1174	152 128	78.58 % 78.03 %	18.89 % 19.81 %	2.53 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5523 5532	4063 4089	1332 1328	128 115	73.57 % 73.92 %	24.12 % 24.01 %	2.32 % 2.08 %
Outlook Mail	5505 5564	4127 4210	1245 1236	133 118	74.97 % 75.66 %	22.62 % 22.21 %	2.42 % 2.12 %
Yahoo Mail	5699 5448	4311 4117	1247 1213	141 118	75.64 % 75.57 %	21.88 % 22.27 %	2.47 % 2.17 %
AOL Mail	5519 5409	4197 4134	1189 1161	133 114	76.05 % 76.43 %	21.54 % 21.46 %	2.41 % 2.11 %
Mail.com	5656 5504	4395 4344	1128 1044	133 116	77.71 % 78.92 %	19.94 % 18.97 %	2.35 % 2.11 %
Yandex Mail	5614 5317	4249 4106	1244 1115	121 96	75.69 % 77.22 %	22.16 % 20.97 %	2.16 % 1.81 %
GMX Mail	5503 5521	4138 4158	1236 1243	129 120	75.20 % 75.31 %	22.46 % 22.51 %	2.34 % 2.17 %
Zoho Mail	5515 5495	4277 4314	1100 1067	138 114	77.55 % 78.51 %	19.95 % 19.42 %	2.50 % 2.07 %
ProtonMail	5421 5549	4234 4390	1051 1043	136 116	78.10 % 79.11 %	19.39 % 18.80 %	2.51 % 2.09 %
Custom Mail	5419 5367	4313 4325	981 933	125 109	79.59 % 80.59 %	18.10 % 17.38 %	2.31 % 2.03 %
iCloud Mail	5464 5449	4049 4026	1286 1311	129 112	74.10 % 73.89 %	23.54 % 24.06 %	2.36 % 2.06 %
Tuta	5673 5457	4460 4309	1079 1035	134 113	78.62 % 78.96 %	19.02 % 18.97 %	2.36 % 2.07 %
Juno.com	5601 5540	4421 4416	1047 1000	133 124	78.93 % 79.71 %	18.69 % 18.05 %	2.37 % 2.24 %
Mailfence	5398 5461	4247 4314	1023 1037	128 110	78.68 % 79.00 %	18.95 % 18.99 %	2.37 % 2.01 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.