Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.457 66.382	49.992 51.054	13.772 13.829	1.693 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.37 % 76.91 %	21.04 % 20.83 %	2.59 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4789 5101	3623 3894	1037 1089	129 118	75.65 % 76.34 %	21.65 % 21.35 %	2.69 % 2.31 %
Elektronics	4926 4904	3784 3804	1023 996	119 104	76.82 % 77.57 %	20.77 % 20.31 %	2.42 % 2.12 %
Entertainment	5074 5369	3868 4076	1073 1171	133 122	76.23 % 75.92 %	21.15 % 21.81 %	2.62 % 2.27 %
Cosmetics & Beauty	5140 5168	3913 4006	1097 1041	130 121	76.13 % 77.52 %	21.34 % 20.14 %	2.53 % 2.34 %
Food & Drink	5050 5285	3825 4035	1104 1124	121 126	75.74 % 76.35 %	21.86 % 21.27 %	2.40 % 2.38 %
Home & Garden	4925 4863	3745 3697	1054 1056	126 110	76.04 % 76.02 %	21.40 % 21.71 %	2.56 % 2.26 %
Finance	5060 5073	4068 4069	852 898	140 106	80.40 % 80.21 %	16.84 % 17.70 %	2.77 % 2.09 %
Health	4980 5124	3959 4147	890 861	131 116	79.50 % 80.93 %	17.87 % 16.80 %	2.63 % 2.26 %
Pets	5077 4941	3892 3794	1051 1033	134 114	76.66 % 76.79 %	20.70 % 20.91 %	2.64 % 2.31 %
Sport & Fitness	5187 5173	3937 3949	1106 1111	144 113	75.90 % 76.34 %	21.32 % 21.48 %	2.78 % 2.18 %
Job & Career	5011 5096	3700 3798	1189 1183	122 115	73.84 % 74.53 %	23.73 % 23.21 %	2.43 % 2.26 %
Dating	5086 5038	3651 3682	1303 1241	132 115	71.79 % 73.08 %	25.62 % 24.63 %	2.60 % 2.28 %
Other	5152 5247	4027 4103	993 1025	132 119	78.16 % 78.20 %	19.27 % 19.53 %	2.56 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4727 4814	3484 3525	1128 1190	115 99	73.70 % 73.22 %	23.86 % 24.72 %	2.43 % 2.06 %
Outlook Mail	4400 4762	3264 3581	1018 1078	118 103	74.18 % 75.20 %	23.14 % 22.64 %	2.68 % 2.16 %
Yahoo Mail	4699 4667	3522 3510	1049 1038	128 119	74.95 % 75.21 %	22.32 % 22.24 %	2.72 % 2.55 %
AOL Mail	4621 4835	3484 3679	1013 1043	124 113	75.39 % 76.09 %	21.92 % 21.57 %	2.68 % 2.34 %
Mail.com	4980 4713	3850 3701	1004 903	126 109	77.31 % 78.53 %	20.16 % 19.16 %	2.53 % 2.31 %
Yandex Mail	4626 4602	3497 3523	1015 970	114 109	75.59 % 76.55 %	21.94 % 21.08 %	2.46 % 2.37 %
GMX Mail	4608 4884	3420 3652	1072 1126	116 106	74.22 % 74.77 %	23.26 % 23.05 %	2.52 % 2.17 %
Zoho Mail	4815 4719	3732 3669	958 935	125 115	77.51 % 77.75 %	19.90 % 19.81 %	2.60 % 2.44 %
ProtonMail	4573 4809	3605 3772	850 933	118 104	78.83 % 78.44 %	18.59 % 19.40 %	2.58 % 2.16 %
Custom Mail	4742 4669	3741 3797	883 778	118 94	78.89 % 81.32 %	18.62 % 16.66 %	2.49 % 2.01 %
iCloud Mail	4615 4648	3379 3388	1109 1161	127 99	73.22 % 72.89 %	24.03 % 24.98 %	2.75 % 2.13 %
Tuta	4704 4741	3681 3737	896 898	127 106	78.25 % 78.82 %	19.05 % 18.94 %	2.70 % 2.24 %
Juno.com	4580 4766	3593 3779	873 878	114 109	78.45 % 79.29 %	19.06 % 18.42 %	2.49 % 2.29 %
Mailfence	4767 4753	3740 3741	904 898	123 114	78.46 % 78.71 %	18.96 % 18.89 %	2.58 % 2.40 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.