Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.852 66.170	49.870 51.279	14.151 13.498	1.831 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.73 % 77.50 %	21.49 % 20.40 %	2.78 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4975 5120	3735 3951	1093 1056	147 113	75.08 % 77.17 %	21.97 % 20.63 %	2.95 % 2.21 %
Elektronics	5013 4901	3808 3847	1072 956	133 98	75.96 % 78.49 %	21.38 % 19.51 %	2.65 % 2.00 %
Entertainment	5191 5184	3918 3990	1130 1082	143 112	75.48 % 76.97 %	21.77 % 20.87 %	2.75 % 2.16 %
Cosmetics & Beauty	5249 5182	3970 4025	1140 1048	139 109	75.63 % 77.67 %	21.72 % 20.22 %	2.65 % 2.10 %
Food & Drink	5000 5293	3762 4058	1109 1117	129 118	75.24 % 76.67 %	22.18 % 21.10 %	2.58 % 2.23 %
Home & Garden	4940 4882	3732 3759	1070 1017	138 106	75.55 % 77.00 %	21.66 % 20.83 %	2.79 % 2.17 %
Finance	5044 5029	4011 4060	884 872	149 97	79.52 % 80.73 %	17.53 % 17.34 %	2.95 % 1.93 %
Health	4973 5101	3925 4143	909 850	139 108	78.93 % 81.22 %	18.28 % 16.66 %	2.80 % 2.12 %
Pets	5123 4972	3874 3836	1104 1029	145 107	75.62 % 77.15 %	21.55 % 20.70 %	2.83 % 2.15 %
Sport & Fitness	5167 5219	3923 3994	1099 1119	145 106	75.92 % 76.53 %	21.27 % 21.44 %	2.81 % 2.03 %
Job & Career	5053 5106	3688 3866	1236 1133	129 107	72.99 % 75.71 %	24.46 % 22.19 %	2.55 % 2.10 %
Dating	4989 5048	3562 3711	1285 1239	142 98	71.40 % 73.51 %	25.76 % 24.54 %	2.85 % 1.94 %
Other	5135 5133	3962 4039	1020 980	153 114	77.16 % 78.69 %	19.86 % 19.09 %	2.98 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4661 4838	3403 3557	1140 1183	118 98	73.01 % 73.52 %	24.46 % 24.45 %	2.53 % 2.03 %
Outlook Mail	4542 4761	3334 3595	1076 1070	132 96	73.40 % 75.51 %	23.69 % 22.47 %	2.91 % 2.02 %
Yahoo Mail	4750 4634	3536 3501	1078 1024	136 109	74.44 % 75.55 %	22.69 % 22.10 %	2.86 % 2.35 %
AOL Mail	4611 4734	3443 3611	1035 1018	133 105	74.67 % 76.28 %	22.45 % 21.50 %	2.88 % 2.22 %
Mail.com	4915 4888	3772 3873	1008 908	135 107	76.74 % 79.23 %	20.51 % 18.58 %	2.75 % 2.19 %
Yandex Mail	4699 4597	3509 3554	1063 945	127 98	74.68 % 77.31 %	22.62 % 20.56 %	2.70 % 2.13 %
GMX Mail	4698 4857	3479 3686	1089 1076	130 95	74.05 % 75.89 %	23.18 % 22.15 %	2.77 % 1.96 %
Zoho Mail	4864 4694	3739 3687	987 902	138 105	76.87 % 78.55 %	20.29 % 19.22 %	2.84 % 2.24 %
ProtonMail	4644 4821	3616 3833	900 890	128 98	77.86 % 79.51 %	19.38 % 18.46 %	2.76 % 2.03 %
Custom Mail	4787 4634	3739 3781	918 764	130 89	78.11 % 81.59 %	19.18 % 16.49 %	2.72 % 1.92 %
iCloud Mail	4580 4504	3334 3317	1110 1099	136 88	72.79 % 73.65 %	24.24 % 24.40 %	2.97 % 1.95 %
Tuta	4732 4738	3672 3741	923 899	137 98	77.60 % 78.96 %	19.51 % 18.97 %	2.90 % 2.07 %
Juno.com	4659 4781	3633 3831	902 843	124 107	77.98 % 80.13 %	19.36 % 17.63 %	2.66 % 2.24 %
Mailfence	4710 4689	3661 3712	922 877	127 100	77.73 % 79.16 %	19.58 % 18.70 %	2.70 % 2.13 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.