Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.282 65.936	50.632 51.160	13.969 13.384	1.681 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.59 %	21.08 % 20.30 %	2.54 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5057 5099	3831 3965	1082 1019	144 115	75.76 % 77.76 %	21.40 % 19.98 %	2.85 % 2.26 %
Elektronics	5044 5008	3852 3919	1074 990	118 99	76.37 % 78.25 %	21.29 % 19.77 %	2.34 % 1.98 %
Entertainment	5084 5033	3854 3870	1103 1048	127 115	75.81 % 76.89 %	21.70 % 20.82 %	2.50 % 2.28 %
Cosmetics & Beauty	5338 5185	4100 4035	1107 1039	131 111	76.81 % 77.82 %	20.74 % 20.04 %	2.45 % 2.14 %
Food & Drink	5065 5184	3816 3994	1127 1077	122 113	75.34 % 77.04 %	22.25 % 20.78 %	2.41 % 2.18 %
Home & Garden	4893 4912	3720 3806	1040 998	133 108	76.03 % 77.48 %	21.25 % 20.32 %	2.72 % 2.20 %
Finance	5137 5032	4115 4079	891 852	131 101	80.11 % 81.06 %	17.34 % 16.93 %	2.55 % 2.01 %
Health	4951 5110	3918 4145	915 860	118 105	79.14 % 81.12 %	18.48 % 16.83 %	2.38 % 2.05 %
Pets	5072 4968	3863 3822	1079 1042	130 104	76.16 % 76.93 %	21.27 % 20.97 %	2.56 % 2.09 %
Sport & Fitness	5207 5174	4012 3965	1066 1105	129 104	77.05 % 76.63 %	20.47 % 21.36 %	2.48 % 2.01 %
Job & Career	5172 5121	3821 3890	1232 1122	119 109	73.88 % 75.96 %	23.82 % 21.91 %	2.30 % 2.13 %
Dating	5040 5104	3645 3750	1258 1256	137 98	72.32 % 73.47 %	24.96 % 24.61 %	2.72 % 1.92 %
Other	5222 5006	4085 3920	995 976	142 110	78.23 % 78.31 %	19.05 % 19.50 %	2.72 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4713	3466 3478	1142 1139	112 96	73.43 % 73.80 %	24.19 % 24.17 %	2.37 % 2.04 %
Outlook Mail	4670 4690	3471 3564	1081 1027	118 99	74.33 % 75.99 %	23.15 % 21.90 %	2.53 % 2.11 %
Yahoo Mail	4766 4677	3591 3550	1049 1021	126 106	75.35 % 75.90 %	22.01 % 21.83 %	2.64 % 2.27 %
AOL Mail	4630 4716	3488 3603	1026 1001	116 112	75.33 % 76.40 %	22.16 % 21.23 %	2.51 % 2.37 %
Mail.com	4843 4803	3741 3813	983 892	119 98	77.25 % 79.39 %	20.30 % 18.57 %	2.46 % 2.04 %
Yandex Mail	4819 4594	3636 3559	1069 948	114 87	75.45 % 77.47 %	22.18 % 20.64 %	2.37 % 1.89 %
GMX Mail	4755 4720	3565 3556	1065 1066	125 98	74.97 % 75.34 %	22.40 % 22.58 %	2.63 % 2.08 %
Zoho Mail	4707 4722	3631 3721	949 901	127 100	77.14 % 78.80 %	20.16 % 19.08 %	2.70 % 2.12 %
ProtonMail	4638 4770	3624 3778	892 889	122 103	78.14 % 79.20 %	19.23 % 18.64 %	2.63 % 2.16 %
Custom Mail	4727 4779	3749 3872	860 809	118 98	79.31 % 81.02 %	18.19 % 16.93 %	2.50 % 2.05 %
iCloud Mail	4743 4637	3490 3432	1130 1108	123 97	73.58 % 74.01 %	23.82 % 23.89 %	2.59 % 2.09 %
Tuta	4845 4747	3787 3763	938 884	120 100	78.16 % 79.27 %	19.36 % 18.62 %	2.48 % 2.11 %
Juno.com	4791 4755	3767 3805	901 844	123 106	78.63 % 80.02 %	18.81 % 17.75 %	2.57 % 2.23 %
Mailfence	4628 4613	3626 3666	884 855	118 92	78.35 % 79.47 %	19.10 % 18.53 %	2.55 % 1.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.