Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.550 65.267	49.829 51.137	13.300 13.071	1.734 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.19 % 78.35 %	20.60 % 20.03 %	2.69 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4681 4987	3583 3871	990 1037	131 101	76.54 % 77.62 %	21.15 % 20.79 %	2.80 % 2.03 %
Elektronics	4869 4907	3787 3871	975 970	129 94	77.78 % 78.89 %	20.02 % 19.77 %	2.65 % 1.92 %
Entertainment	5043 5288	3894 4105	1029 1108	135 111	77.22 % 77.63 %	20.40 % 20.95 %	2.68 % 2.10 %
Cosmetics & Beauty	5050 5049	3876 3985	1061 967	137 114	76.75 % 78.93 %	21.01 % 19.15 %	2.71 % 2.26 %
Food & Drink	4904 5265	3763 4089	1059 1079	119 121	76.73 % 77.66 %	21.59 % 20.49 %	2.43 % 2.30 %
Home & Garden	4881 4715	3753 3648	1027 985	130 102	76.89 % 77.37 %	21.04 % 20.89 %	2.66 % 2.16 %
Finance	4977 5020	4025 4070	844 868	142 98	80.87 % 81.08 %	16.96 % 17.29 %	2.85 % 1.95 %
Health	5016 5008	3996 4086	922 840	133 103	79.67 % 81.59 %	18.38 % 16.77 %	2.65 % 2.06 %
Pets	4974 4928	3853 3860	1007 989	135 105	77.46 % 78.33 %	20.25 % 20.07 %	2.71 % 2.13 %
Sport & Fitness	5070 5039	3892 3930	1049 1033	142 103	76.77 % 77.99 %	20.69 % 20.50 %	2.80 % 2.04 %
Job & Career	5029 4989	3778 3816	1146 1090	130 104	75.12 % 76.49 %	22.79 % 21.85 %	2.59 % 2.08 %
Dating	5030 4949	3670 3721	1236 1147	136 99	72.96 % 75.19 %	24.57 % 23.18 %	2.70 % 2.00 %
Other	5026 5123	3959 4085	955 958	135 106	78.77 % 79.74 %	19.00 % 18.70 %	2.69 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4661 4801	3490 3618	1073 1136	118 87	74.88 % 75.36 %	23.02 % 23.66 %	2.53 % 1.81 %
Outlook Mail	4463 4589	3358 3525	1004 997	125 89	75.24 % 76.81 %	22.50 % 21.73 %	2.80 % 1.94 %
Yahoo Mail	4725 4637	3595 3550	1025 970	127 108	76.08 % 76.56 %	21.69 % 20.92 %	2.69 % 2.33 %
AOL Mail	4535 4887	3449 3788	974 1014	125 103	76.05 % 77.51 %	21.48 % 20.75 %	2.76 % 2.11 %
Mail.com	4907 4789	3833 3814	968 902	132 104	78.11 % 79.64 %	19.73 % 18.83 %	2.69 % 2.17 %
Yandex Mail	4613 4681	3537 3641	998 958	124 105	76.67 % 77.78 %	21.63 % 20.47 %	2.69 % 2.24 %
GMX Mail	4605 4864	3458 3723	1035 1076	120 93	75.09 % 76.54 %	22.48 % 22.12 %	2.61 % 1.91 %
Zoho Mail	4846 4722	3797 3765	942 890	131 108	78.35 % 79.73 %	19.44 % 18.85 %	2.70 % 2.29 %
ProtonMail	4526 4729	3603 3786	831 870	119 94	79.61 % 80.06 %	18.36 % 18.40 %	2.63 % 1.99 %
Custom Mail	4773 4626	3794 3781	872 770	127 87	79.49 % 81.73 %	18.27 % 16.65 %	2.66 % 1.88 %
iCloud Mail	4641 4499	3480 3371	1075 1073	133 89	74.98 % 74.93 %	23.16 % 23.85 %	2.87 % 1.98 %
Tuta	4650 4741	3667 3807	877 856	128 103	78.86 % 80.30 %	18.86 % 18.06 %	2.75 % 2.17 %
Juno.com	4577 4741	3615 3812	858 842	118 103	78.98 % 80.40 %	18.75 % 17.76 %	2.58 % 2.17 %
Mailfence	4028 3961	3153 3156	768 717	107 88	78.28 % 79.68 %	19.07 % 18.10 %	2.66 % 2.22 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.