Constant Contact and MailChimp Email Deliverability Comparison

Constant Contact

MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.377 76.959	59.263 59.487	16.280 15.878	1.834 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.30 %	21.04 % 20.63 %	2.37 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6015 6000	4543 4650	1315 1219	157 131	75.53 % 77.50 %	21.86 % 20.32 %	2.61 % 2.18 %
Elektronics	5993 5883	4631 4607	1231 1161	131 115	77.27 % 78.31 %	20.54 % 19.73 %	2.19 % 1.95 %
Entertainment	5899 5935	4481 4556	1279 1250	139 129	75.96 % 76.76 %	21.68 % 21.06 %	2.36 % 2.17 %
Cosmetics & Beauty	6021 5962	4690 4613	1197 1217	134 132	77.89 % 77.37 %	19.88 % 20.41 %	2.23 % 2.21 %
Food & Drink	5782 5877	4401 4530	1246 1223	135 124	76.12 % 77.08 %	21.55 % 20.81 %	2.33 % 2.11 %
Home & Garden	5876 5876	4474 4533	1257 1218	145 125	76.14 % 77.14 %	21.39 % 20.73 %	2.47 % 2.13 %
Finance	6015 5828	4788 4709	1078 1005	149 114	79.60 % 80.80 %	17.92 % 17.24 %	2.48 % 1.96 %
Health	5920 5965	4696 4812	1090 1037	134 116	79.32 % 80.67 %	18.41 % 17.38 %	2.26 % 1.94 %
Pets	5977 5918	4543 4536	1286 1259	148 123	76.01 % 76.65 %	21.52 % 21.27 %	2.48 % 2.08 %
Sport & Fitness	5999 5894	4594 4500	1265 1275	140 119	76.58 % 76.35 %	21.09 % 21.63 %	2.33 % 2.02 %
Job & Career	6103 6055	4526 4585	1440 1341	137 129	74.16 % 75.72 %	23.59 % 22.15 %	2.24 % 2.13 %
Dating	5847 5860	4248 4263	1457 1486	142 111	72.65 % 72.75 %	24.92 % 25.36 %	2.43 % 1.89 %
Other	5930 5906	4648 4593	1139 1187	143 126	78.38 % 77.77 %	19.21 % 20.10 %	2.41 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5633 5624	4144 4158	1357 1348	132 118	73.57 % 73.93 %	24.09 % 23.97 %	2.34 % 2.10 %
Outlook Mail	5493 5631	4102 4270	1261 1245	130 116	74.68 % 75.83 %	22.96 % 22.11 %	2.37 % 2.06 %
Yahoo Mail	5663 5381	4284 4091	1244 1175	135 115	75.65 % 76.03 %	21.97 % 21.84 %	2.38 % 2.14 %
AOL Mail	5531 5499	4203 4208	1194 1173	134 118	75.99 % 76.52 %	21.59 % 21.33 %	2.42 % 2.15 %
Mail.com	5532 5538	4291 4376	1112 1048	129 114	77.57 % 79.02 %	20.10 % 18.92 %	2.33 % 2.06 %
Yandex Mail	5570 5381	4223 4133	1221 1149	126 99	75.82 % 76.81 %	21.92 % 21.35 %	2.26 % 1.84 %
GMX Mail	5556 5464	4157 4128	1266 1219	133 117	74.82 % 75.55 %	22.79 % 22.31 %	2.39 % 2.14 %
Zoho Mail	5370 5556	4153 4351	1083 1090	134 115	77.34 % 78.31 %	20.17 % 19.62 %	2.50 % 2.07 %
ProtonMail	5485 5564	4281 4405	1066 1043	138 116	78.05 % 79.17 %	19.43 % 18.75 %	2.52 % 2.08 %
Custom Mail	5348 5358	4248 4305	976 944	124 109	79.43 % 80.35 %	18.25 % 17.62 %	2.32 % 2.03 %
iCloud Mail	5411 5424	3976 3991	1307 1320	128 113	73.48 % 73.58 %	24.15 % 24.34 %	2.37 % 2.08 %
Tuta	5676 5520	4454 4346	1096 1060	126 114	78.47 % 78.73 %	19.31 % 19.20 %	2.22 % 2.07 %
Juno.com	5700 5487	4490 4361	1073 999	137 127	78.77 % 79.48 %	18.82 % 18.21 %	2.40 % 2.31 %
Mailfence	5409 5532	4257 4364	1024 1065	128 103	78.70 % 78.89 %	18.93 % 19.25 %	2.37 % 1.86 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.