MailChimp and Constant Contact Email Deliverability Comparison

MailChimp

Constant Contact

In this comparison, the deliverability of MailChimp and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 77.510	59.252 59.481	15.766 16.188	1.595 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.74 %	20.58 % 20.89 %	2.08 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5944	4621 4513	1214 1272	132 159	77.44 % 75.93 %	20.35 % 21.40 %	2.21 % 2.67 %
Elektronics	5833 5884	4562 4526	1155 1229	116 129	78.21 % 76.92 %	19.80 % 20.89 %	1.99 % 2.19 %
Entertainment	5887 5842	4518 4463	1242 1241	127 138	76.75 % 76.40 %	21.10 % 21.24 %	2.16 % 2.36 %
Cosmetics & Beauty	5995 6241	4649 4839	1213 1259	133 143	77.55 % 77.54 %	20.23 % 20.17 %	2.22 % 2.29 %
Food & Drink	5899 5830	4523 4446	1254 1251	122 133	76.67 % 76.26 %	21.26 % 21.46 %	2.07 % 2.28 %
Home & Garden	5782 5786	4470 4414	1189 1226	123 146	77.31 % 76.29 %	20.56 % 21.19 %	2.13 % 2.52 %
Finance	5772 6092	4663 4874	994 1070	115 148	80.79 % 80.01 %	17.22 % 17.56 %	1.99 % 2.43 %
Health	5975 5925	4841 4712	1020 1083	114 130	81.02 % 79.53 %	17.07 % 18.28 %	1.91 % 2.19 %
Pets	5858 5939	4488 4529	1246 1267	124 143	76.61 % 76.26 %	21.27 % 21.33 %	2.12 % 2.41 %
Sport & Fitness	5916 5982	4517 4600	1279 1245	120 137	76.35 % 76.90 %	21.62 % 20.81 %	2.03 % 2.29 %
Job & Career	5965 6109	4522 4537	1315 1439	128 133	75.81 % 74.27 %	22.05 % 23.56 %	2.15 % 2.18 %
Dating	5837 5928	4253 4307	1471 1471	113 150	72.86 % 72.66 %	25.20 % 24.81 %	1.94 % 2.53 %
Other	5927 6008	4625 4721	1174 1135	128 152	78.03 % 78.58 %	19.81 % 18.89 %	2.16 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5523	4089 4063	1328 1332	115 128	73.92 % 73.57 %	24.01 % 24.12 %	2.08 % 2.32 %
Outlook Mail	5564 5505	4210 4127	1236 1245	118 133	75.66 % 74.97 %	22.21 % 22.62 %	2.12 % 2.42 %
Yahoo Mail	5448 5699	4117 4311	1213 1247	118 141	75.57 % 75.64 %	22.27 % 21.88 %	2.17 % 2.47 %
AOL Mail	5409 5519	4134 4197	1161 1189	114 133	76.43 % 76.05 %	21.46 % 21.54 %	2.11 % 2.41 %
Mail.com	5504 5656	4344 4395	1044 1128	116 133	78.92 % 77.71 %	18.97 % 19.94 %	2.11 % 2.35 %
Yandex Mail	5317 5614	4106 4249	1115 1244	96 121	77.22 % 75.69 %	20.97 % 22.16 %	1.81 % 2.16 %
GMX Mail	5521 5503	4158 4138	1243 1236	120 129	75.31 % 75.20 %	22.51 % 22.46 %	2.17 % 2.34 %
Zoho Mail	5495 5515	4314 4277	1067 1100	114 138	78.51 % 77.55 %	19.42 % 19.95 %	2.07 % 2.50 %
ProtonMail	5549 5421	4390 4234	1043 1051	116 136	79.11 % 78.10 %	18.80 % 19.39 %	2.09 % 2.51 %
Custom Mail	5367 5419	4325 4313	933 981	109 125	80.59 % 79.59 %	17.38 % 18.10 %	2.03 % 2.31 %
iCloud Mail	5449 5464	4026 4049	1311 1286	112 129	73.89 % 74.10 %	24.06 % 23.54 %	2.06 % 2.36 %
Tuta	5457 5673	4309 4460	1035 1079	113 134	78.96 % 78.62 %	18.97 % 19.02 %	2.07 % 2.36 %
Juno.com	5540 5601	4416 4421	1000 1047	124 133	79.71 % 78.93 %	18.05 % 18.69 %	2.24 % 2.37 %
Mailfence	5461 5398	4314 4247	1037 1023	110 128	79.00 % 78.68 %	18.99 % 18.95 %	2.01 % 2.37 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.