MailChimp and Constant Contact Email Deliverability Comparison

MailChimp

Constant Contact

In this comparison, the deliverability of MailChimp and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.852	51.279 49.870	13.498 14.151	1.393 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 75.73 %	20.40 % 21.49 %	2.11 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4975	3951 3735	1056 1093	113 147	77.17 % 75.08 %	20.63 % 21.97 %	2.21 % 2.95 %
Elektronics	4901 5013	3847 3808	956 1072	98 133	78.49 % 75.96 %	19.51 % 21.38 %	2.00 % 2.65 %
Entertainment	5184 5191	3990 3918	1082 1130	112 143	76.97 % 75.48 %	20.87 % 21.77 %	2.16 % 2.75 %
Cosmetics & Beauty	5182 5249	4025 3970	1048 1140	109 139	77.67 % 75.63 %	20.22 % 21.72 %	2.10 % 2.65 %
Food & Drink	5293 5000	4058 3762	1117 1109	118 129	76.67 % 75.24 %	21.10 % 22.18 %	2.23 % 2.58 %
Home & Garden	4882 4940	3759 3732	1017 1070	106 138	77.00 % 75.55 %	20.83 % 21.66 %	2.17 % 2.79 %
Finance	5029 5044	4060 4011	872 884	97 149	80.73 % 79.52 %	17.34 % 17.53 %	1.93 % 2.95 %
Health	5101 4973	4143 3925	850 909	108 139	81.22 % 78.93 %	16.66 % 18.28 %	2.12 % 2.80 %
Pets	4972 5123	3836 3874	1029 1104	107 145	77.15 % 75.62 %	20.70 % 21.55 %	2.15 % 2.83 %
Sport & Fitness	5219 5167	3994 3923	1119 1099	106 145	76.53 % 75.92 %	21.44 % 21.27 %	2.03 % 2.81 %
Job & Career	5106 5053	3866 3688	1133 1236	107 129	75.71 % 72.99 %	22.19 % 24.46 %	2.10 % 2.55 %
Dating	5048 4989	3711 3562	1239 1285	98 142	73.51 % 71.40 %	24.54 % 25.76 %	1.94 % 2.85 %
Other	5133 5135	4039 3962	980 1020	114 153	78.69 % 77.16 %	19.09 % 19.86 %	2.22 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4661	3557 3403	1183 1140	98 118	73.52 % 73.01 %	24.45 % 24.46 %	2.03 % 2.53 %
Outlook Mail	4761 4542	3595 3334	1070 1076	96 132	75.51 % 73.40 %	22.47 % 23.69 %	2.02 % 2.91 %
Yahoo Mail	4634 4750	3501 3536	1024 1078	109 136	75.55 % 74.44 %	22.10 % 22.69 %	2.35 % 2.86 %
AOL Mail	4734 4611	3611 3443	1018 1035	105 133	76.28 % 74.67 %	21.50 % 22.45 %	2.22 % 2.88 %
Mail.com	4888 4915	3873 3772	908 1008	107 135	79.23 % 76.74 %	18.58 % 20.51 %	2.19 % 2.75 %
Yandex Mail	4597 4699	3554 3509	945 1063	98 127	77.31 % 74.68 %	20.56 % 22.62 %	2.13 % 2.70 %
GMX Mail	4857 4698	3686 3479	1076 1089	95 130	75.89 % 74.05 %	22.15 % 23.18 %	1.96 % 2.77 %
Zoho Mail	4694 4864	3687 3739	902 987	105 138	78.55 % 76.87 %	19.22 % 20.29 %	2.24 % 2.84 %
ProtonMail	4821 4644	3833 3616	890 900	98 128	79.51 % 77.86 %	18.46 % 19.38 %	2.03 % 2.76 %
Custom Mail	4634 4787	3781 3739	764 918	89 130	81.59 % 78.11 %	16.49 % 19.18 %	1.92 % 2.72 %
iCloud Mail	4504 4580	3317 3334	1099 1110	88 136	73.65 % 72.79 %	24.40 % 24.24 %	1.95 % 2.97 %
Tuta	4738 4732	3741 3672	899 923	98 137	78.96 % 77.60 %	18.97 % 19.51 %	2.07 % 2.90 %
Juno.com	4781 4659	3831 3633	843 902	107 124	80.13 % 77.98 %	17.63 % 19.36 %	2.24 % 2.66 %
Mailfence	4689 4710	3712 3661	877 922	100 127	79.16 % 77.73 %	18.70 % 19.58 %	2.13 % 2.70 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.