MailChimp and Constant Contact Email Deliverability Comparison

MailChimp

Constant Contact

In this comparison, the deliverability of MailChimp and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 66.282	51.160 50.632	13.384 13.969	1.392 1.681

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 76.39 %	20.30 % 21.08 %	2.11 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5057	3965 3831	1019 1082	115 144	77.76 % 75.76 %	19.98 % 21.40 %	2.26 % 2.85 %
Elektronics	5008 5044	3919 3852	990 1074	99 118	78.25 % 76.37 %	19.77 % 21.29 %	1.98 % 2.34 %
Entertainment	5033 5084	3870 3854	1048 1103	115 127	76.89 % 75.81 %	20.82 % 21.70 %	2.28 % 2.50 %
Cosmetics & Beauty	5185 5338	4035 4100	1039 1107	111 131	77.82 % 76.81 %	20.04 % 20.74 %	2.14 % 2.45 %
Food & Drink	5184 5065	3994 3816	1077 1127	113 122	77.04 % 75.34 %	20.78 % 22.25 %	2.18 % 2.41 %
Home & Garden	4912 4893	3806 3720	998 1040	108 133	77.48 % 76.03 %	20.32 % 21.25 %	2.20 % 2.72 %
Finance	5032 5137	4079 4115	852 891	101 131	81.06 % 80.11 %	16.93 % 17.34 %	2.01 % 2.55 %
Health	5110 4951	4145 3918	860 915	105 118	81.12 % 79.14 %	16.83 % 18.48 %	2.05 % 2.38 %
Pets	4968 5072	3822 3863	1042 1079	104 130	76.93 % 76.16 %	20.97 % 21.27 %	2.09 % 2.56 %
Sport & Fitness	5174 5207	3965 4012	1105 1066	104 129	76.63 % 77.05 %	21.36 % 20.47 %	2.01 % 2.48 %
Job & Career	5121 5172	3890 3821	1122 1232	109 119	75.96 % 73.88 %	21.91 % 23.82 %	2.13 % 2.30 %
Dating	5104 5040	3750 3645	1256 1258	98 137	73.47 % 72.32 %	24.61 % 24.96 %	1.92 % 2.72 %
Other	5006 5222	3920 4085	976 995	110 142	78.31 % 78.23 %	19.50 % 19.05 %	2.20 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4720	3478 3466	1139 1142	96 112	73.80 % 73.43 %	24.17 % 24.19 %	2.04 % 2.37 %
Outlook Mail	4690 4670	3564 3471	1027 1081	99 118	75.99 % 74.33 %	21.90 % 23.15 %	2.11 % 2.53 %
Yahoo Mail	4677 4766	3550 3591	1021 1049	106 126	75.90 % 75.35 %	21.83 % 22.01 %	2.27 % 2.64 %
AOL Mail	4716 4630	3603 3488	1001 1026	112 116	76.40 % 75.33 %	21.23 % 22.16 %	2.37 % 2.51 %
Mail.com	4803 4843	3813 3741	892 983	98 119	79.39 % 77.25 %	18.57 % 20.30 %	2.04 % 2.46 %
Yandex Mail	4594 4819	3559 3636	948 1069	87 114	77.47 % 75.45 %	20.64 % 22.18 %	1.89 % 2.37 %
GMX Mail	4720 4755	3556 3565	1066 1065	98 125	75.34 % 74.97 %	22.58 % 22.40 %	2.08 % 2.63 %
Zoho Mail	4722 4707	3721 3631	901 949	100 127	78.80 % 77.14 %	19.08 % 20.16 %	2.12 % 2.70 %
ProtonMail	4770 4638	3778 3624	889 892	103 122	79.20 % 78.14 %	18.64 % 19.23 %	2.16 % 2.63 %
Custom Mail	4779 4727	3872 3749	809 860	98 118	81.02 % 79.31 %	16.93 % 18.19 %	2.05 % 2.50 %
iCloud Mail	4637 4743	3432 3490	1108 1130	97 123	74.01 % 73.58 %	23.89 % 23.82 %	2.09 % 2.59 %
Tuta	4747 4845	3763 3787	884 938	100 120	79.27 % 78.16 %	18.62 % 19.36 %	2.11 % 2.48 %
Juno.com	4755 4791	3805 3767	844 901	106 123	80.02 % 78.63 %	17.75 % 18.81 %	2.23 % 2.57 %
Mailfence	4613 4628	3666 3626	855 884	92 118	79.47 % 78.35 %	18.53 % 19.10 %	1.99 % 2.55 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.