MailChimp and Constant Contact Email Deliverability Comparison

MailChimp

Constant Contact

In this comparison, the deliverability of MailChimp and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.550	51.137 49.829	13.071 13.300	1.361 1.734

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 77.19 %	20.03 % 20.60 %	2.09 % 2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4681	3871 3583	1037 990	101 131	77.62 % 76.54 %	20.79 % 21.15 %	2.03 % 2.80 %
Elektronics	4907 4869	3871 3787	970 975	94 129	78.89 % 77.78 %	19.77 % 20.02 %	1.92 % 2.65 %
Entertainment	5288 5043	4105 3894	1108 1029	111 135	77.63 % 77.22 %	20.95 % 20.40 %	2.10 % 2.68 %
Cosmetics & Beauty	5049 5050	3985 3876	967 1061	114 137	78.93 % 76.75 %	19.15 % 21.01 %	2.26 % 2.71 %
Food & Drink	5265 4904	4089 3763	1079 1059	121 119	77.66 % 76.73 %	20.49 % 21.59 %	2.30 % 2.43 %
Home & Garden	4715 4881	3648 3753	985 1027	102 130	77.37 % 76.89 %	20.89 % 21.04 %	2.16 % 2.66 %
Finance	5020 4977	4070 4025	868 844	98 142	81.08 % 80.87 %	17.29 % 16.96 %	1.95 % 2.85 %
Health	5008 5016	4086 3996	840 922	103 133	81.59 % 79.67 %	16.77 % 18.38 %	2.06 % 2.65 %
Pets	4928 4974	3860 3853	989 1007	105 135	78.33 % 77.46 %	20.07 % 20.25 %	2.13 % 2.71 %
Sport & Fitness	5039 5070	3930 3892	1033 1049	103 142	77.99 % 76.77 %	20.50 % 20.69 %	2.04 % 2.80 %
Job & Career	4989 5029	3816 3778	1090 1146	104 130	76.49 % 75.12 %	21.85 % 22.79 %	2.08 % 2.59 %
Dating	4949 5030	3721 3670	1147 1236	99 136	75.19 % 72.96 %	23.18 % 24.57 %	2.00 % 2.70 %
Other	5123 5026	4085 3959	958 955	106 135	79.74 % 78.77 %	18.70 % 19.00 %	2.07 % 2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4661	3618 3490	1136 1073	87 118	75.36 % 74.88 %	23.66 % 23.02 %	1.81 % 2.53 %
Outlook Mail	4589 4463	3525 3358	997 1004	89 125	76.81 % 75.24 %	21.73 % 22.50 %	1.94 % 2.80 %
Yahoo Mail	4637 4725	3550 3595	970 1025	108 127	76.56 % 76.08 %	20.92 % 21.69 %	2.33 % 2.69 %
AOL Mail	4887 4535	3788 3449	1014 974	103 125	77.51 % 76.05 %	20.75 % 21.48 %	2.11 % 2.76 %
Mail.com	4789 4907	3814 3833	902 968	104 132	79.64 % 78.11 %	18.83 % 19.73 %	2.17 % 2.69 %
Yandex Mail	4681 4613	3641 3537	958 998	105 124	77.78 % 76.67 %	20.47 % 21.63 %	2.24 % 2.69 %
GMX Mail	4864 4605	3723 3458	1076 1035	93 120	76.54 % 75.09 %	22.12 % 22.48 %	1.91 % 2.61 %
Zoho Mail	4722 4846	3765 3797	890 942	108 131	79.73 % 78.35 %	18.85 % 19.44 %	2.29 % 2.70 %
ProtonMail	4729 4526	3786 3603	870 831	94 119	80.06 % 79.61 %	18.40 % 18.36 %	1.99 % 2.63 %
Custom Mail	4626 4773	3781 3794	770 872	87 127	81.73 % 79.49 %	16.65 % 18.27 %	1.88 % 2.66 %
iCloud Mail	4499 4641	3371 3480	1073 1075	89 133	74.93 % 74.98 %	23.85 % 23.16 %	1.98 % 2.87 %
Tuta	4741 4650	3807 3667	856 877	103 128	80.30 % 78.86 %	18.06 % 18.86 %	2.17 % 2.75 %
Juno.com	4741 4577	3812 3615	842 858	103 118	80.40 % 78.98 %	17.76 % 18.75 %	2.17 % 2.58 %
Mailfence	3961 4028	3156 3153	717 768	88 107	79.68 % 78.28 %	18.10 % 19.07 %	2.22 % 2.66 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.