Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.959	59.424 59.487	15.476 15.878	1.640 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.30 %	20.22 % 20.63 %	2.14 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 6000	4747 4650	1274 1219	127 131	77.21 % 77.50 %	20.72 % 20.32 %	2.07 % 2.18 %
Elektronics	5858 5883	4578 4607	1146 1161	134 115	78.15 % 78.31 %	19.56 % 19.73 %	2.29 % 1.95 %
Entertainment	5986 5935	4636 4556	1215 1250	135 129	77.45 % 76.76 %	20.30 % 21.06 %	2.26 % 2.17 %
Cosmetics & Beauty	5862 5962	4573 4613	1169 1217	120 132	78.01 % 77.37 %	19.94 % 20.41 %	2.05 % 2.21 %
Food & Drink	5934 5877	4600 4530	1214 1223	120 124	77.52 % 77.08 %	20.46 % 20.81 %	2.02 % 2.11 %
Home & Garden	5711 5876	4435 4533	1152 1218	124 125	77.66 % 77.14 %	20.17 % 20.73 %	2.17 % 2.13 %
Finance	5782 5828	4684 4709	979 1005	119 114	81.01 % 80.80 %	16.93 % 17.24 %	2.06 % 1.96 %
Health	6007 5965	4890 4812	986 1037	131 116	81.41 % 80.67 %	16.41 % 17.38 %	2.18 % 1.94 %
Pets	5843 5918	4488 4536	1232 1259	123 123	76.81 % 76.65 %	21.09 % 21.27 %	2.11 % 2.08 %
Sport & Fitness	5987 5894	4615 4500	1242 1275	130 119	77.08 % 76.35 %	20.74 % 21.63 %	2.17 % 2.02 %
Job & Career	5881 6055	4431 4585	1328 1341	122 129	75.34 % 75.72 %	22.58 % 22.15 %	2.07 % 2.13 %
Dating	5925 5860	4352 4263	1437 1486	136 111	73.45 % 72.75 %	24.25 % 25.36 %	2.30 % 1.89 %
Other	5616 5906	4395 4593	1102 1187	119 126	78.26 % 77.77 %	19.62 % 20.10 %	2.12 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5624	3846 4158	1205 1348	114 118	74.46 % 73.93 %	23.33 % 23.97 %	2.21 % 2.10 %
Outlook Mail	5361 5631	4091 4270	1167 1245	103 116	76.31 % 75.83 %	21.77 % 22.11 %	1.92 % 2.06 %
Yahoo Mail	5541 5381	4276 4091	1148 1175	117 115	77.17 % 76.03 %	20.72 % 21.84 %	2.11 % 2.14 %
AOL Mail	5670 5499	4351 4208	1197 1173	122 118	76.74 % 76.52 %	21.11 % 21.33 %	2.15 % 2.15 %
Mail.com	5500 5538	4301 4376	1075 1048	124 114	78.20 % 79.02 %	19.55 % 18.92 %	2.25 % 2.06 %
Yandex Mail	5488 5381	4197 4133	1170 1149	121 99	76.48 % 76.81 %	21.32 % 21.35 %	2.20 % 1.84 %
GMX Mail	5359 5464	4084 4128	1160 1219	115 117	76.21 % 75.55 %	21.65 % 22.31 %	2.15 % 2.14 %
Zoho Mail	5524 5556	4339 4351	1065 1090	120 115	78.55 % 78.31 %	19.28 % 19.62 %	2.17 % 2.07 %
ProtonMail	5358 5564	4262 4405	990 1043	106 116	79.54 % 79.17 %	18.48 % 18.75 %	1.98 % 2.08 %
Custom Mail	5549 5358	4487 4305	944 944	118 109	80.86 % 80.35 %	17.01 % 17.62 %	2.13 % 2.03 %
iCloud Mail	5464 5424	4030 3991	1315 1320	119 113	73.76 % 73.58 %	24.07 % 24.34 %	2.18 % 2.08 %
Tuta	5503 5520	4397 4346	994 1060	112 114	79.90 % 78.73 %	18.06 % 19.20 %	2.04 % 2.07 %
Juno.com	5312 5487	4227 4361	966 999	119 127	79.57 % 79.48 %	18.19 % 18.21 %	2.24 % 2.31 %
Mailfence	5746 5532	4536 4364	1080 1065	130 103	78.94 % 78.89 %	18.80 % 19.25 %	2.26 % 1.86 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.