Brevo and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 454.379	48.115 349.090	10.986 88.530	2.917 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.83 %	17.71 % 19.48 %	4.70 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35081	3847 27966	764 5966	197 1149	80.01 % 79.72 %	15.89 % 17.01 %	4.10 % 3.28 %
Elektronics	4675 35085	3687 27271	784 6590	204 1224	78.87 % 77.73 %	16.77 % 18.78 %	4.36 % 3.49 %
Entertainment	4694 34505	3637 26407	828 6789	229 1309	77.48 % 76.53 %	17.64 % 19.68 %	4.88 % 3.79 %
Cosmetics & Beauty	4781 34947	3703 26813	855 6851	223 1283	77.45 % 76.72 %	17.88 % 19.60 %	4.66 % 3.67 %
Food & Drink	4717 35135	3777 28031	741 5937	199 1167	80.07 % 79.78 %	15.71 % 16.90 %	4.22 % 3.32 %
Home & Garden	4649 35372	3756 28187	720 6028	173 1157	80.79 % 79.69 %	15.49 % 17.04 %	3.72 % 3.27 %
Finance	4845 34806	3611 25639	956 7757	278 1410	74.53 % 73.66 %	19.73 % 22.29 %	5.74 % 4.05 %
Health	4808 35129	3679 26161	900 7614	229 1354	76.52 % 74.47 %	18.72 % 21.67 %	4.76 % 3.85 %
Pets	4847 34197	3807 27046	817 5941	223 1210	78.54 % 79.09 %	16.86 % 17.37 %	4.60 % 3.54 %
Sport & Fitness	4748 34396	3612 26119	905 6936	231 1341	76.07 % 75.94 %	19.06 % 20.17 %	4.87 % 3.90 %
Job & Career	4903 34819	3700 26087	969 7293	234 1439	75.46 % 74.92 %	19.76 % 20.95 %	4.77 % 4.13 %
Dating	4790 35895	3591 25765	949 8635	250 1495	74.97 % 71.78 %	19.81 % 24.06 %	5.22 % 4.16 %
Other	4753 35012	3708 27598	798 6193	247 1221	78.01 % 78.82 %	16.79 % 17.69 %	5.20 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44099	3450 32207	1058 10048	279 1844	72.07 % 73.03 %	22.10 % 22.79 %	5.83 % 4.18 %
Outlook Mail	4827 43654	3638 32443	928 9453	261 1758	75.37 % 74.32 %	19.23 % 21.65 %	5.41 % 4.03 %
Yahoo Mail	4650 44057	3535 33629	848 8754	267 1674	76.02 % 76.33 %	18.24 % 19.87 %	5.74 % 3.80 %
AOL Mail	4715 44353	3657 33832	853 8851	205 1670	77.56 % 76.28 %	18.09 % 19.96 %	4.35 % 3.77 %
Mail.com	4920 44138	3862 34113	851 8405	207 1620	78.50 % 77.29 %	17.30 % 19.04 %	4.21 % 3.67 %
Yandex Mail	4747 44334	3620 33262	918 9344	209 1728	76.26 % 75.03 %	19.34 % 21.08 %	4.40 % 3.90 %
GMX Mail	4709 44042	3759 34126	755 8370	195 1546	79.83 % 77.49 %	16.03 % 19.00 %	4.14 % 3.51 %
Zoho Mail	4688 44249	3734 34612	764 8162	190 1475	79.65 % 78.22 %	16.30 % 18.45 %	4.05 % 3.33 %
ProtonMail	4695 43516	3784 34251	729 7796	182 1469	80.60 % 78.71 %	15.53 % 17.92 %	3.88 % 3.38 %
Custom Mail	4865 43754	3905 34935	752 7391	208 1428	80.27 % 79.84 %	15.46 % 16.89 %	4.28 % 3.26 %
iCloud Mail	4723 4808	3462 3742	995 831	266 235	73.30 % 77.83 %	21.07 % 17.28 %	5.63 % 4.89 %
Tuta	4846 4695	3832 3969	787 577	227 149	79.08 % 84.54 %	16.24 % 12.29 %	4.68 % 3.17 %
Juno.com	4846 4680	3877 3969	748 548	221 163	80.00 % 84.81 %	15.44 % 11.71 %	4.56 % 3.48 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.