Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.936	51.947 51.160	12.612 13.384	1.214 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.59 %	19.18 % 20.30 %	1.85 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5099	4188 3965	1031 1019	91 115	78.87 % 77.76 %	19.42 % 19.98 %	1.71 % 2.26 %
Elektronics	4997 5008	4000 3919	894 990	103 99	80.05 % 78.25 %	17.89 % 19.77 %	2.06 % 1.98 %
Entertainment	5126 5033	4035 3870	985 1048	106 115	78.72 % 76.89 %	19.22 % 20.82 %	2.07 % 2.28 %
Cosmetics & Beauty	5059 5185	4004 4035	971 1039	84 111	79.15 % 77.82 %	19.19 % 20.04 %	1.66 % 2.14 %
Food & Drink	5005 5184	3959 3994	954 1077	92 113	79.10 % 77.04 %	19.06 % 20.78 %	1.84 % 2.18 %
Home & Garden	4981 4912	3924 3806	965 998	92 108	78.78 % 77.48 %	19.37 % 20.32 %	1.85 % 2.20 %
Finance	4899 5032	4030 4079	788 852	81 101	82.26 % 81.06 %	16.08 % 16.93 %	1.65 % 2.01 %
Health	5262 5110	4349 4145	812 860	101 105	82.65 % 81.12 %	15.43 % 16.83 %	1.92 % 2.05 %
Pets	5104 4968	3974 3822	1034 1042	96 104	77.86 % 76.93 %	20.26 % 20.97 %	1.88 % 2.09 %
Sport & Fitness	5006 5174	3931 3965	984 1105	91 104	78.53 % 76.63 %	19.66 % 21.36 %	1.82 % 2.01 %
Job & Career	5023 5121	3848 3890	1083 1122	92 109	76.61 % 75.96 %	21.56 % 21.91 %	1.83 % 2.13 %
Dating	5092 5104	3802 3750	1196 1256	94 98	74.67 % 73.47 %	23.49 % 24.61 %	1.85 % 1.92 %
Other	4909 5006	3903 3920	915 976	91 110	79.51 % 78.31 %	18.64 % 19.50 %	1.85 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4713	3472 3478	1032 1139	94 96	75.51 % 73.80 %	22.44 % 24.17 %	2.04 % 2.04 %
Outlook Mail	4698 4690	3634 3564	982 1027	82 99	77.35 % 75.99 %	20.90 % 21.90 %	1.75 % 2.11 %
Yahoo Mail	4820 4677	3785 3550	946 1021	89 106	78.53 % 75.90 %	19.63 % 21.83 %	1.85 % 2.27 %
AOL Mail	4829 4716	3783 3603	957 1001	89 112	78.34 % 76.40 %	19.82 % 21.23 %	1.84 % 2.37 %
Mail.com	4644 4803	3702 3813	849 892	93 98	79.72 % 79.39 %	18.28 % 18.57 %	2.00 % 2.04 %
Yandex Mail	4550 4594	3548 3559	923 948	79 87	77.98 % 77.47 %	20.29 % 20.64 %	1.74 % 1.89 %
GMX Mail	4763 4720	3695 3556	985 1066	83 98	77.58 % 75.34 %	20.68 % 22.58 %	1.74 % 2.08 %
Zoho Mail	4645 4722	3704 3721	854 901	87 100	79.74 % 78.80 %	18.39 % 19.08 %	1.87 % 2.12 %
ProtonMail	4659 4770	3761 3778	816 889	82 103	80.73 % 79.20 %	17.51 % 18.64 %	1.76 % 2.16 %
Custom Mail	4775 4779	3936 3872	749 809	90 98	82.43 % 81.02 %	15.69 % 16.93 %	1.88 % 2.05 %
iCloud Mail	4684 4637	3533 3432	1064 1108	87 97	75.43 % 74.01 %	22.72 % 23.89 %	1.86 % 2.09 %
Tuta	4752 4747	3864 3763	806 884	82 100	81.31 % 79.27 %	16.96 % 18.62 %	1.73 % 2.11 %
Juno.com	4549 4755	3657 3805	811 844	81 106	80.39 % 80.02 %	17.83 % 17.75 %	1.78 % 2.23 %
Mailfence	4807 4613	3873 3666	838 855	96 92	80.57 % 79.47 %	17.43 % 18.53 %	2.00 % 1.99 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.