Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 65.267	51.606 51.137	12.735 13.071	1.306 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.35 %	19.48 % 20.03 %	2.00 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4987	3945 3871	994 1037	93 101	78.68 % 77.62 %	19.82 % 20.79 %	1.85 % 2.03 %
Elektronics	5092 4907	4074 3871	947 970	102 94	80.01 % 78.89 %	18.60 % 19.77 %	2.00 % 1.92 %
Entertainment	4934 5288	3860 4105	1005 1108	99 111	78.23 % 77.63 %	20.37 % 20.95 %	2.01 % 2.10 %
Cosmetics & Beauty	5064 5049	4028 3985	956 967	98 114	79.54 % 78.93 %	18.88 % 19.15 %	1.94 % 2.26 %
Food & Drink	4890 5265	3853 4089	970 1079	98 121	78.79 % 77.66 %	19.84 % 20.49 %	2.00 % 2.30 %
Home & Garden	5163 4715	4040 3648	1040 985	106 102	78.25 % 77.37 %	20.14 % 20.89 %	2.05 % 2.16 %
Finance	4876 5020	4002 4070	807 868	97 98	82.08 % 81.08 %	16.55 % 17.29 %	1.99 % 1.95 %
Health	5228 5008	4284 4086	859 840	115 103	81.94 % 81.59 %	16.43 % 16.77 %	2.20 % 2.06 %
Pets	4797 4928	3735 3860	969 989	93 105	77.86 % 78.33 %	20.20 % 20.07 %	1.94 % 2.13 %
Sport & Fitness	5157 5039	4043 3930	1045 1033	104 103	78.40 % 77.99 %	20.26 % 20.50 %	2.02 % 2.04 %
Job & Career	5102 4989	3896 3816	1114 1090	107 104	76.36 % 76.49 %	21.83 % 21.85 %	2.10 % 2.08 %
Dating	5040 4949	3817 3721	1135 1147	89 99	75.73 % 75.19 %	22.52 % 23.18 %	1.77 % 2.00 %
Other	5002 5123	4029 4085	894 958	105 106	80.55 % 79.74 %	17.87 % 18.70 %	2.10 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4801	3588 3618	1066 1136	96 87	76.00 % 75.36 %	22.58 % 23.66 %	2.03 % 1.81 %
Outlook Mail	4768 4589	3709 3525	997 997	89 89	77.79 % 76.81 %	20.91 % 21.73 %	1.87 % 1.94 %
Yahoo Mail	4755 4637	3738 3550	954 970	96 108	78.61 % 76.56 %	20.06 % 20.92 %	2.02 % 2.33 %
AOL Mail	4612 4887	3622 3788	910 1014	93 103	78.53 % 77.51 %	19.73 % 20.75 %	2.02 % 2.11 %
Mail.com	4872 4789	3882 3814	897 902	104 104	79.68 % 79.64 %	18.41 % 18.83 %	2.13 % 2.17 %
Yandex Mail	4755 4681	3714 3641	974 958	97 105	78.11 % 77.78 %	20.48 % 20.47 %	2.04 % 2.24 %
GMX Mail	4684 4864	3623 3723	983 1076	92 93	77.35 % 76.54 %	20.99 % 22.12 %	1.96 % 1.91 %
Zoho Mail	4711 4722	3771 3765	857 890	96 108	80.05 % 79.73 %	18.19 % 18.85 %	2.04 % 2.29 %
ProtonMail	4654 4729	3761 3786	817 870	99 94	80.81 % 80.06 %	17.55 % 18.40 %	2.13 % 1.99 %
Custom Mail	4750 4626	3883 3781	800 770	94 87	81.75 % 81.73 %	16.84 % 16.65 %	1.98 % 1.88 %
iCloud Mail	4883 4499	3712 3371	1103 1073	96 89	76.02 % 74.93 %	22.59 % 23.85 %	1.97 % 1.98 %
Tuta	4720 4741	3797 3807	857 856	91 103	80.44 % 80.30 %	18.16 % 18.06 %	1.93 % 2.17 %
Juno.com	4587 4741	3687 3812	826 842	89 103	80.38 % 80.40 %	18.01 % 17.76 %	1.94 % 2.17 %
Mailfence	3887 3961	3119 3156	694 717	74 88	80.24 % 79.68 %	17.85 % 18.10 %	1.90 % 2.22 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.