Brevo and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 463.164	55.011 356.201	12.517 89.847	3.337 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.91 %	17.66 % 19.40 %	4.71 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35770	4372 28540	864 6055	229 1175	80.00 % 79.79 %	15.81 % 16.93 %	4.19 % 3.28 %
Elektronics	5343 35758	4213 27828	892 6685	238 1245	78.85 % 77.82 %	16.69 % 18.70 %	4.45 % 3.48 %
Entertainment	5344 35145	4148 26925	940 6884	256 1336	77.62 % 76.61 %	17.59 % 19.59 %	4.79 % 3.80 %
Cosmetics & Beauty	5466 35614	4238 27346	973 6952	255 1316	77.53 % 76.78 %	17.80 % 19.52 %	4.67 % 3.70 %
Food & Drink	5364 35826	4303 28614	841 6027	220 1185	80.22 % 79.87 %	15.68 % 16.82 %	4.10 % 3.31 %
Home & Garden	5338 36118	4299 28804	827 6127	212 1187	80.54 % 79.75 %	15.49 % 16.96 %	3.97 % 3.29 %
Finance	5542 35456	4143 26140	1090 7869	309 1447	74.76 % 73.73 %	19.67 % 22.19 %	5.58 % 4.08 %
Health	5510 35790	4229 26684	1031 7721	250 1385	76.75 % 74.56 %	18.71 % 21.57 %	4.54 % 3.87 %
Pets	5558 34844	4371 27582	936 6029	251 1233	78.64 % 79.16 %	16.84 % 17.30 %	4.52 % 3.54 %
Sport & Fitness	5436 35117	4138 26688	1032 7054	266 1375	76.12 % 76.00 %	18.98 % 20.09 %	4.89 % 3.92 %
Job & Career	5604 35501	4223 26626	1100 7410	281 1465	75.36 % 75.00 %	19.63 % 20.87 %	5.01 % 4.13 %
Dating	5483 36543	4104 26278	1085 8743	294 1522	74.85 % 71.91 %	19.79 % 23.93 %	5.36 % 4.16 %
Other	5412 35682	4230 28146	906 6291	276 1245	78.16 % 78.88 %	16.74 % 17.63 %	5.10 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44791	3974 32733	1218 10182	323 1876	72.06 % 73.08 %	22.09 % 22.73 %	5.86 % 4.19 %
Outlook Mail	5484 44335	4130 32982	1053 9561	301 1792	75.31 % 74.39 %	19.20 % 21.57 %	5.49 % 4.04 %
Yahoo Mail	5308 44700	4038 34131	964 8856	306 1713	76.07 % 76.36 %	18.16 % 19.81 %	5.76 % 3.83 %
AOL Mail	5373 45061	4170 34401	966 8962	237 1698	77.61 % 76.34 %	17.98 % 19.89 %	4.41 % 3.77 %
Mail.com	5671 44765	4454 34632	978 8495	239 1638	78.54 % 77.36 %	17.25 % 18.98 %	4.21 % 3.66 %
Yandex Mail	5416 44994	4131 33790	1045 9454	240 1750	76.27 % 75.10 %	19.29 % 21.01 %	4.43 % 3.89 %
GMX Mail	5442 44717	4347 34679	874 8463	221 1575	79.88 % 77.55 %	16.06 % 18.93 %	4.06 % 3.52 %
Zoho Mail	5315 44954	4236 35195	861 8260	218 1499	79.70 % 78.29 %	16.20 % 18.37 %	4.10 % 3.33 %
ProtonMail	5360 44201	4324 34824	828 7883	208 1494	80.67 % 78.79 %	15.45 % 17.83 %	3.88 % 3.38 %
Custom Mail	5538 44405	4452 35482	855 7474	231 1449	80.39 % 79.91 %	15.44 % 16.83 %	4.17 % 3.26 %
iCloud Mail	5364 5451	3939 4230	1126 949	299 272	73.43 % 77.60 %	20.99 % 17.41 %	5.57 % 4.99 %
Tuta	5509 5376	4356 4537	893 666	260 173	79.07 % 84.39 %	16.21 % 12.39 %	4.72 % 3.22 %
Juno.com	5570 5414	4460 4585	856 642	254 187	80.07 % 84.69 %	15.37 % 11.86 %	4.56 % 3.45 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.