Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 64.544	51.364 51.065	12.830 12.507	1.406 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 79.12 %	19.72 % 19.38 %	2.16 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4875	3866 3825	991 979	100 106	78.61 % 78.46 %	20.15 % 20.08 %	2.03 % 2.17 %
Elektronics	5108 4838	4072 3830	959 942	111 103	79.72 % 79.16 %	18.77 % 19.47 %	2.17 % 2.13 %
Entertainment	4998 5193	3906 4062	1030 1048	107 118	78.15 % 78.22 %	20.61 % 20.18 %	2.14 % 2.27 %
Cosmetics & Beauty	4918 4990	3916 3989	937 913	107 119	79.63 % 79.94 %	19.05 % 18.30 %	2.18 % 2.38 %
Food & Drink	4946 5230	3896 4120	1000 1021	107 129	78.77 % 78.78 %	20.22 % 19.52 %	2.16 % 2.47 %
Home & Garden	5130 4733	4022 3704	1037 949	111 111	78.40 % 78.26 %	20.21 % 20.05 %	2.16 % 2.35 %
Finance	4974 4973	4052 4052	862 855	106 106	81.46 % 81.48 %	17.33 % 17.19 %	2.13 % 2.13 %
Health	5111 4995	4147 4094	884 847	120 114	81.14 % 81.96 %	17.30 % 16.96 %	2.35 % 2.28 %
Pets	4854 4933	3792 3909	979 937	101 115	78.12 % 79.24 %	20.17 % 18.99 %	2.08 % 2.33 %
Sport & Fitness	5130 4958	4034 3915	1027 983	114 109	78.64 % 78.96 %	20.02 % 19.83 %	2.22 % 2.20 %
Job & Career	5083 4998	3906 3859	1109 1057	113 115	76.84 % 77.21 %	21.82 % 21.15 %	2.22 % 2.30 %
Dating	5012 4840	3839 3712	1113 1048	98 108	76.60 % 76.69 %	22.21 % 21.65 %	1.96 % 2.23 %
Other	4886 4988	3916 3994	902 928	111 109	80.15 % 80.07 %	18.46 % 18.60 %	2.27 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4820	3613 3701	1060 1051	103 100	76.58 % 76.78 %	22.47 % 21.80 %	2.18 % 2.07 %
Outlook Mail	4782 4592	3723 3603	1000 943	93 99	77.85 % 78.46 %	20.91 % 20.54 %	1.94 % 2.16 %
Yahoo Mail	4745 4594	3724 3586	972 906	102 112	78.48 % 78.06 %	20.48 % 19.72 %	2.15 % 2.44 %
AOL Mail	4674 4861	3671 3820	928 969	105 111	78.54 % 78.58 %	19.85 % 19.93 %	2.25 % 2.28 %
Mail.com	4983 4827	3975 3873	928 880	114 112	79.77 % 80.24 %	18.62 % 18.23 %	2.29 % 2.32 %
Yandex Mail	4814 4728	3774 3693	993 953	107 115	78.40 % 78.11 %	20.63 % 20.16 %	2.22 % 2.43 %
GMX Mail	4634 4845	3587 3773	975 1031	103 99	77.41 % 77.87 %	21.04 % 21.28 %	2.22 % 2.04 %
Zoho Mail	4705 4651	3768 3739	870 866	101 115	80.09 % 80.39 %	18.49 % 18.62 %	2.15 % 2.47 %
ProtonMail	4758 4713	3827 3793	870 845	111 102	80.43 % 80.48 %	18.28 % 17.93 %	2.33 % 2.16 %
Custom Mail	4799 4655	3887 3809	845 772	100 96	81.00 % 81.83 %	17.61 % 16.58 %	2.08 % 2.06 %
iCloud Mail	5008 4525	3825 3464	1104 1020	110 99	76.38 % 76.55 %	22.04 % 22.54 %	2.20 % 2.19 %
Tuta	4715 4762	3786 3840	870 848	96 116	80.30 % 80.64 %	18.45 % 17.81 %	2.04 % 2.44 %
Juno.com	4721 4807	3792 3870	875 835	101 111	80.32 % 80.51 %	18.53 % 17.37 %	2.14 % 2.31 %
Mailfence	3012 3164	2412 2501	540 588	60 75	80.08 % 79.05 %	17.93 % 18.58 %	1.99 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.