Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 66.170	51.806 51.279	12.761 13.498	1.253 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 77.50 %	19.39 % 20.40 %	1.90 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5120	4073 3951	1008 1056	91 113	78.75 % 77.17 %	19.49 % 20.63 %	1.76 % 2.21 %
Elektronics	5042 4901	4032 3847	909 956	101 98	79.97 % 78.49 %	18.03 % 19.51 %	2.00 % 2.00 %
Entertainment	4959 5184	3875 3990	985 1082	99 112	78.14 % 76.97 %	19.86 % 20.87 %	2.00 % 2.16 %
Cosmetics & Beauty	5154 5182	4072 4025	991 1048	91 109	79.01 % 77.67 %	19.23 % 20.22 %	1.77 % 2.10 %
Food & Drink	5019 5293	3939 4058	984 1117	96 118	78.48 % 76.67 %	19.61 % 21.10 %	1.91 % 2.23 %
Home & Garden	5010 4882	3906 3759	1009 1017	95 106	77.96 % 77.00 %	20.14 % 20.83 %	1.90 % 2.17 %
Finance	4754 5029	3909 4060	757 872	88 97	82.23 % 80.73 %	15.92 % 17.34 %	1.85 % 1.93 %
Health	5205 5101	4277 4143	826 850	102 108	82.17 % 81.22 %	15.87 % 16.66 %	1.96 % 2.12 %
Pets	4950 4972	3849 3836	1010 1029	91 107	77.76 % 77.15 %	20.40 % 20.70 %	1.84 % 2.15 %
Sport & Fitness	5244 5219	4105 3994	1039 1119	100 106	78.28 % 76.53 %	19.81 % 21.44 %	1.91 % 2.03 %
Job & Career	5199 5106	3930 3866	1162 1133	107 107	75.59 % 75.71 %	22.35 % 22.19 %	2.06 % 2.10 %
Dating	5190 5048	3893 3711	1200 1239	97 98	75.01 % 73.51 %	23.12 % 24.54 %	1.87 % 1.94 %
Other	4922 5133	3946 4039	881 980	95 114	80.17 % 78.69 %	17.90 % 19.09 %	1.93 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4838	3447 3557	1050 1183	94 98	75.08 % 73.52 %	22.87 % 24.45 %	2.05 % 2.03 %
Outlook Mail	4712 4761	3633 3595	995 1070	84 96	77.10 % 75.51 %	21.12 % 22.47 %	1.78 % 2.02 %
Yahoo Mail	4814 4634	3762 3501	962 1024	90 109	78.15 % 75.55 %	19.98 % 22.10 %	1.87 % 2.35 %
AOL Mail	4686 4734	3668 3611	930 1018	88 105	78.28 % 76.28 %	19.85 % 21.50 %	1.88 % 2.22 %
Mail.com	4793 4888	3796 3873	897 908	100 107	79.20 % 79.23 %	18.71 % 18.58 %	2.09 % 2.19 %
Yandex Mail	4669 4597	3624 3554	960 945	85 98	77.62 % 77.31 %	20.56 % 20.56 %	1.82 % 2.13 %
GMX Mail	4666 4857	3601 3686	986 1076	79 95	77.18 % 75.89 %	21.13 % 22.15 %	1.69 % 1.96 %
Zoho Mail	4712 4694	3766 3687	854 902	92 105	79.92 % 78.55 %	18.12 % 19.22 %	1.95 % 2.24 %
ProtonMail	4649 4821	3743 3833	816 890	90 98	80.51 % 79.51 %	17.55 % 18.46 %	1.94 % 2.03 %
Custom Mail	4944 4634	4057 3781	793 764	94 89	82.06 % 81.59 %	16.04 % 16.49 %	1.90 % 1.92 %
iCloud Mail	4660 4504	3484 3317	1085 1099	91 88	74.76 % 73.65 %	23.28 % 24.40 %	1.95 % 1.95 %
Tuta	4650 4738	3766 3741	798 899	86 98	80.99 % 78.96 %	17.16 % 18.97 %	1.85 % 2.07 %
Juno.com	4538 4781	3654 3831	798 843	86 107	80.52 % 80.13 %	17.58 % 17.63 %	1.90 % 2.24 %
Mailfence	4736 4689	3805 3712	837 877	94 100	80.34 % 79.16 %	17.67 % 18.70 %	1.98 % 2.13 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.