Brevo and MailChimp Email Deliverability Comparison

Brevo

MailChimp

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 66.382	51.817 51.054	12.742 13.829	1.214 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.91 %	19.37 % 20.83 %	1.85 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5101	4004 3894	1005 1089	89 118	78.54 % 76.34 %	19.71 % 21.35 %	1.75 % 2.31 %
Elektronics	5027 4904	4033 3804	900 996	94 104	80.23 % 77.57 %	17.90 % 20.31 %	1.87 % 2.12 %
Entertainment	4956 5369	3874 4076	990 1171	92 122	78.17 % 75.92 %	19.98 % 21.81 %	1.86 % 2.27 %
Cosmetics & Beauty	5185 5168	4113 4006	981 1041	91 121	79.32 % 77.52 %	18.92 % 20.14 %	1.76 % 2.34 %
Food & Drink	4881 5285	3831 4035	960 1124	90 126	78.49 % 76.35 %	19.67 % 21.27 %	1.84 % 2.38 %
Home & Garden	5066 4863	3952 3697	1017 1056	97 110	78.01 % 76.02 %	20.08 % 21.71 %	1.91 % 2.26 %
Finance	4793 5073	3944 4069	765 898	84 106	82.29 % 80.21 %	15.96 % 17.70 %	1.75 % 2.09 %
Health	5258 5124	4319 4147	834 861	105 116	82.14 % 80.93 %	15.86 % 16.80 %	2.00 % 2.26 %
Pets	4920 4941	3831 3794	1000 1033	89 114	77.87 % 76.79 %	20.33 % 20.91 %	1.81 % 2.31 %
Sport & Fitness	5293 5173	4141 3949	1054 1111	98 113	78.24 % 76.34 %	19.91 % 21.48 %	1.85 % 2.18 %
Job & Career	5193 5096	3925 3798	1164 1183	104 115	75.58 % 74.53 %	22.41 % 23.21 %	2.00 % 2.26 %
Dating	5104 5038	3831 3682	1185 1241	88 115	75.06 % 73.08 %	23.22 % 24.63 %	1.72 % 2.28 %
Other	4999 5247	4019 4103	887 1025	93 119	80.40 % 78.20 %	17.74 % 19.53 %	1.86 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4814	3486 3525	1073 1190	93 99	74.94 % 73.22 %	23.07 % 24.72 %	2.00 % 2.06 %
Outlook Mail	4710 4762	3630 3581	997 1078	83 103	77.07 % 75.20 %	21.17 % 22.64 %	1.76 % 2.16 %
Yahoo Mail	4766 4667	3727 3510	951 1038	88 119	78.20 % 75.21 %	19.95 % 22.24 %	1.85 % 2.55 %
AOL Mail	4563 4835	3577 3679	905 1043	81 113	78.39 % 76.09 %	19.83 % 21.57 %	1.78 % 2.34 %
Mail.com	4838 4713	3851 3701	893 903	94 109	79.60 % 78.53 %	18.46 % 19.16 %	1.94 % 2.31 %
Yandex Mail	4670 4602	3629 3523	956 970	85 109	77.71 % 76.55 %	20.47 % 21.08 %	1.82 % 2.37 %
GMX Mail	4708 4884	3635 3652	988 1126	85 106	77.21 % 74.77 %	20.99 % 23.05 %	1.81 % 2.17 %
Zoho Mail	4698 4719	3763 3669	850 935	85 115	80.10 % 77.75 %	18.09 % 19.81 %	1.81 % 2.44 %
ProtonMail	4601 4809	3722 3772	790 933	89 104	80.90 % 78.44 %	17.17 % 19.40 %	1.93 % 2.16 %
Custom Mail	4813 4669	3948 3797	774 778	91 94	82.03 % 81.32 %	16.08 % 16.66 %	1.89 % 2.01 %
iCloud Mail	4752 4648	3560 3388	1104 1161	88 99	74.92 % 72.89 %	23.23 % 24.98 %	1.85 % 2.13 %
Tuta	4731 4741	3821 3737	825 898	85 106	80.77 % 78.82 %	17.44 % 18.94 %	1.80 % 2.24 %
Juno.com	4601 4766	3701 3779	818 878	82 109	80.44 % 79.29 %	17.78 % 18.42 %	1.78 % 2.29 %
Mailfence	4670 4753	3767 3741	818 898	85 114	80.66 % 78.71 %	17.52 % 18.89 %	1.82 % 2.40 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.