Brevo and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Brevo and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 436.716	34.180 334.666	7.863 85.970	2.115 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 76.63 %	17.81 % 19.69 %	4.79 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33707	2740 26813	548 5793	149 1101	79.72 % 79.55 %	15.94 % 17.19 %	4.34 % 3.27 %
Elektronics	3290 33735	2592 26154	552 6409	146 1172	78.78 % 77.53 %	16.78 % 19.00 %	4.44 % 3.47 %
Entertainment	3303 33216	2567 25344	581 6602	155 1270	77.72 % 76.30 %	17.59 % 19.88 %	4.69 % 3.82 %
Cosmetics & Beauty	3448 33580	2671 25695	620 6651	157 1234	77.47 % 76.52 %	17.98 % 19.81 %	4.55 % 3.67 %
Food & Drink	3411 33653	2730 26800	542 5749	139 1104	80.04 % 79.64 %	15.89 % 17.08 %	4.08 % 3.28 %
Home & Garden	3330 34056	2687 27087	519 5864	124 1105	80.69 % 79.54 %	15.59 % 17.22 %	3.72 % 3.24 %
Finance	3425 33485	2531 24596	678 7534	216 1355	73.90 % 73.45 %	19.80 % 22.50 %	6.31 % 4.05 %
Health	3439 33764	2622 25060	646 7402	171 1302	76.24 % 74.22 %	18.78 % 21.92 %	4.97 % 3.86 %
Pets	3398 32846	2657 25927	576 5758	165 1161	78.19 % 78.94 %	16.95 % 17.53 %	4.86 % 3.53 %
Sport & Fitness	3350 33031	2540 25021	644 6728	166 1282	75.82 % 75.75 %	19.22 % 20.37 %	4.96 % 3.88 %
Job & Career	3480 33466	2615 25014	694 7067	171 1385	75.14 % 74.74 %	19.94 % 21.12 %	4.91 % 4.14 %
Dating	3407 34524	2548 24682	681 8403	178 1439	74.79 % 71.49 %	19.99 % 24.34 %	5.22 % 4.17 %
Other	3440 33653	2680 26473	582 6010	178 1170	77.91 % 78.66 %	16.92 % 17.86 %	5.17 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42797	2481 31217	768 9797	213 1783	71.66 % 72.94 %	22.18 % 22.89 %	6.15 % 4.17 %
Outlook Mail	3429 42276	2568 31349	663 9233	198 1694	74.89 % 74.15 %	19.34 % 21.84 %	5.77 % 4.01 %
Yahoo Mail	3324 42686	2529 32512	612 8550	183 1624	76.08 % 76.17 %	18.41 % 20.03 %	5.51 % 3.80 %
AOL Mail	3362 43038	2613 32769	608 8653	141 1616	77.72 % 76.14 %	18.08 % 20.11 %	4.19 % 3.75 %
Mail.com	3452 42806	2712 33015	603 8220	137 1571	78.56 % 77.13 %	17.47 % 19.20 %	3.97 % 3.67 %
Yandex Mail	3312 42868	2515 32101	644 9112	153 1655	75.94 % 74.88 %	19.44 % 21.26 %	4.62 % 3.86 %
GMX Mail	3429 42687	2733 33001	550 8193	146 1493	79.70 % 77.31 %	16.04 % 19.19 %	4.26 % 3.50 %
Zoho Mail	3359 42895	2661 33477	549 7985	149 1433	79.22 % 78.04 %	16.34 % 18.62 %	4.44 % 3.34 %
ProtonMail	3319 42174	2661 33117	520 7632	138 1425	80.17 % 78.52 %	15.67 % 18.10 %	4.16 % 3.38 %
Custom Mail	3495 42398	2797 33784	548 7220	150 1394	80.03 % 79.68 %	15.68 % 17.03 %	4.29 % 3.29 %
iCloud Mail	3337 3462	2444 2688	705 590	188 184	73.24 % 77.64 %	21.13 % 17.04 %	5.63 % 5.31 %
Tuta	3424 3355	2706 2855	555 405	163 95	79.03 % 85.10 %	16.21 % 12.07 %	4.76 % 2.83 %
Juno.com	3454 3274	2760 2781	538 380	156 113	79.91 % 84.94 %	15.58 % 11.61 %	4.52 % 3.45 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.