MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.540	59.487 59.424	15.878 15.476	1.594 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.64 %	20.63 % 20.22 %	2.07 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 6148	4650 4747	1219 1274	131 127	77.50 % 77.21 %	20.32 % 20.72 %	2.18 % 2.07 %
Elektronics	5883 5858	4607 4578	1161 1146	115 134	78.31 % 78.15 %	19.73 % 19.56 %	1.95 % 2.29 %
Entertainment	5935 5986	4556 4636	1250 1215	129 135	76.76 % 77.45 %	21.06 % 20.30 %	2.17 % 2.26 %
Cosmetics & Beauty	5962 5862	4613 4573	1217 1169	132 120	77.37 % 78.01 %	20.41 % 19.94 %	2.21 % 2.05 %
Food & Drink	5877 5934	4530 4600	1223 1214	124 120	77.08 % 77.52 %	20.81 % 20.46 %	2.11 % 2.02 %
Home & Garden	5876 5711	4533 4435	1218 1152	125 124	77.14 % 77.66 %	20.73 % 20.17 %	2.13 % 2.17 %
Finance	5828 5782	4709 4684	1005 979	114 119	80.80 % 81.01 %	17.24 % 16.93 %	1.96 % 2.06 %
Health	5965 6007	4812 4890	1037 986	116 131	80.67 % 81.41 %	17.38 % 16.41 %	1.94 % 2.18 %
Pets	5918 5843	4536 4488	1259 1232	123 123	76.65 % 76.81 %	21.27 % 21.09 %	2.08 % 2.11 %
Sport & Fitness	5894 5987	4500 4615	1275 1242	119 130	76.35 % 77.08 %	21.63 % 20.74 %	2.02 % 2.17 %
Job & Career	6055 5881	4585 4431	1341 1328	129 122	75.72 % 75.34 %	22.15 % 22.58 %	2.13 % 2.07 %
Dating	5860 5925	4263 4352	1486 1437	111 136	72.75 % 73.45 %	25.36 % 24.25 %	1.89 % 2.30 %
Other	5906 5616	4593 4395	1187 1102	126 119	77.77 % 78.26 %	20.10 % 19.62 %	2.13 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5165	4158 3846	1348 1205	118 114	73.93 % 74.46 %	23.97 % 23.33 %	2.10 % 2.21 %
Outlook Mail	5631 5361	4270 4091	1245 1167	116 103	75.83 % 76.31 %	22.11 % 21.77 %	2.06 % 1.92 %
Yahoo Mail	5381 5541	4091 4276	1175 1148	115 117	76.03 % 77.17 %	21.84 % 20.72 %	2.14 % 2.11 %
AOL Mail	5499 5670	4208 4351	1173 1197	118 122	76.52 % 76.74 %	21.33 % 21.11 %	2.15 % 2.15 %
Mail.com	5538 5500	4376 4301	1048 1075	114 124	79.02 % 78.20 %	18.92 % 19.55 %	2.06 % 2.25 %
Yandex Mail	5381 5488	4133 4197	1149 1170	99 121	76.81 % 76.48 %	21.35 % 21.32 %	1.84 % 2.20 %
GMX Mail	5464 5359	4128 4084	1219 1160	117 115	75.55 % 76.21 %	22.31 % 21.65 %	2.14 % 2.15 %
Zoho Mail	5556 5524	4351 4339	1090 1065	115 120	78.31 % 78.55 %	19.62 % 19.28 %	2.07 % 2.17 %
ProtonMail	5564 5358	4405 4262	1043 990	116 106	79.17 % 79.54 %	18.75 % 18.48 %	2.08 % 1.98 %
Custom Mail	5358 5549	4305 4487	944 944	109 118	80.35 % 80.86 %	17.62 % 17.01 %	2.03 % 2.13 %
iCloud Mail	5424 5464	3991 4030	1320 1315	113 119	73.58 % 73.76 %	24.34 % 24.07 %	2.08 % 2.18 %
Tuta	5520 5503	4346 4397	1060 994	114 112	78.73 % 79.90 %	19.20 % 18.06 %	2.07 % 2.04 %
Juno.com	5487 5312	4361 4227	999 966	127 119	79.48 % 79.57 %	18.21 % 18.19 %	2.31 % 2.24 %
Mailfence	5532 5746	4364 4536	1065 1080	103 130	78.89 % 78.94 %	19.25 % 18.80 %	1.86 % 2.26 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.