MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.599	59.712 59.740	15.605 15.263	1.619 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.99 %	20.28 % 19.93 %	2.10 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 6220	4655 4836	1204 1257	133 127	77.69 % 77.75 %	20.09 % 20.21 %	2.22 % 2.04 %
Elektronics	5825 5786	4567 4580	1145 1078	113 128	78.40 % 79.16 %	19.66 % 18.63 %	1.94 % 2.21 %
Entertainment	5903 5998	4538 4669	1232 1193	133 136	76.88 % 77.84 %	20.87 % 19.89 %	2.25 % 2.27 %
Cosmetics & Beauty	6045 5849	4714 4575	1199 1165	132 109	77.98 % 78.22 %	19.83 % 19.92 %	2.18 % 1.86 %
Food & Drink	5962 5894	4581 4598	1253 1176	128 120	76.84 % 78.01 %	21.02 % 19.95 %	2.15 % 2.04 %
Home & Garden	5803 5783	4506 4504	1172 1157	125 122	77.65 % 77.88 %	20.20 % 20.01 %	2.15 % 2.11 %
Finance	5858 5673	4742 4617	998 946	118 110	80.95 % 81.39 %	17.04 % 16.68 %	2.01 % 1.94 %
Health	5981 6113	4863 4994	998 987	120 132	81.31 % 81.69 %	16.69 % 16.15 %	2.01 % 2.16 %
Pets	5832 5881	4494 4526	1216 1233	122 122	77.06 % 76.96 %	20.85 % 20.97 %	2.09 % 2.07 %
Sport & Fitness	5982 5830	4589 4503	1270 1204	123 123	76.71 % 77.24 %	21.23 % 20.65 %	2.06 % 2.11 %
Job & Career	5965 5877	4537 4448	1300 1308	128 121	76.06 % 75.68 %	21.79 % 22.26 %	2.15 % 2.06 %
Dating	5889 5955	4313 4378	1466 1450	110 127	73.24 % 73.52 %	24.89 % 24.35 %	1.87 % 2.13 %
Other	5899 5740	4613 4512	1152 1109	134 119	78.20 % 78.61 %	19.53 % 19.32 %	2.27 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5291	4125 3956	1335 1218	111 117	74.04 % 74.77 %	23.96 % 23.02 %	1.99 % 2.21 %
Outlook Mail	5472 5479	4161 4183	1196 1191	115 105	76.04 % 76.35 %	21.86 % 21.74 %	2.10 % 1.92 %
Yahoo Mail	5460 5528	4155 4284	1185 1133	120 111	76.10 % 77.50 %	21.70 % 20.50 %	2.20 % 2.01 %
AOL Mail	5454 5615	4171 4344	1160 1154	123 117	76.48 % 77.36 %	21.27 % 20.55 %	2.26 % 2.08 %
Mail.com	5536 5527	4394 4348	1029 1054	113 125	79.37 % 78.67 %	18.59 % 19.07 %	2.04 % 2.26 %
Yandex Mail	5330 5285	4125 4064	1104 1114	101 107	77.39 % 76.90 %	20.71 % 21.08 %	1.89 % 2.02 %
GMX Mail	5596 5521	4230 4231	1245 1179	121 111	75.59 % 76.63 %	22.25 % 21.35 %	2.16 % 2.01 %
Zoho Mail	5518 5514	4337 4347	1064 1045	117 122	78.60 % 78.84 %	19.28 % 18.95 %	2.12 % 2.21 %
ProtonMail	5600 5370	4443 4296	1034 967	123 107	79.34 % 80.00 %	18.46 % 18.01 %	2.20 % 1.99 %
Custom Mail	5477 5515	4443 4490	924 908	110 117	81.12 % 81.41 %	16.87 % 16.46 %	2.01 % 2.12 %
iCloud Mail	5452 5429	4036 4041	1303 1273	113 115	74.03 % 74.43 %	23.90 % 23.45 %	2.07 % 2.12 %
Tuta	5533 5533	4385 4442	1030 987	118 104	79.25 % 80.28 %	18.62 % 17.84 %	2.13 % 1.88 %
Juno.com	5504 5298	4396 4196	985 992	123 110	79.87 % 79.20 %	17.90 % 18.72 %	2.23 % 2.08 %
Mailfence	5433 5694	4311 4518	1011 1048	111 128	79.35 % 79.35 %	18.61 % 18.41 %	2.04 % 2.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.