MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.447	59.252 59.594	15.766 15.255	1.595 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.95 %	20.58 % 19.96 %	2.08 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 6165	4621 4799	1214 1245	132 121	77.44 % 77.84 %	20.35 % 20.19 %	2.21 % 1.96 %
Elektronics	5833 5801	4562 4574	1155 1101	116 126	78.21 % 78.85 %	19.80 % 18.98 %	1.99 % 2.17 %
Entertainment	5887 5935	4518 4609	1242 1192	127 134	76.75 % 77.66 %	21.10 % 20.08 %	2.16 % 2.26 %
Cosmetics & Beauty	5995 5909	4649 4630	1213 1161	133 118	77.55 % 78.36 %	20.23 % 19.65 %	2.22 % 2.00 %
Food & Drink	5899 5925	4523 4616	1254 1193	122 116	76.67 % 77.91 %	21.26 % 20.14 %	2.07 % 1.96 %
Home & Garden	5782 5736	4470 4462	1189 1152	123 122	77.31 % 77.79 %	20.56 % 20.08 %	2.13 % 2.13 %
Finance	5772 5654	4663 4601	994 940	115 113	80.79 % 81.38 %	17.22 % 16.63 %	1.99 % 2.00 %
Health	5975 6047	4841 4937	1020 979	114 131	81.02 % 81.64 %	17.07 % 16.19 %	1.91 % 2.17 %
Pets	5858 5834	4488 4482	1246 1227	124 125	76.61 % 76.83 %	21.27 % 21.03 %	2.12 % 2.14 %
Sport & Fitness	5916 5875	4517 4543	1279 1212	120 120	76.35 % 77.33 %	21.62 % 20.63 %	2.03 % 2.04 %
Job & Career	5965 5936	4522 4491	1315 1322	128 123	75.81 % 75.66 %	22.05 % 22.27 %	2.15 % 2.07 %
Dating	5837 5913	4253 4362	1471 1420	113 131	72.86 % 73.77 %	25.20 % 24.01 %	1.94 % 2.22 %
Other	5927 5717	4625 4488	1174 1111	128 118	78.03 % 78.50 %	19.81 % 19.43 %	2.16 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5180	4089 3872	1328 1195	115 113	73.92 % 74.75 %	24.01 % 23.07 %	2.08 % 2.18 %
Outlook Mail	5564 5386	4210 4124	1236 1162	118 100	75.66 % 76.57 %	22.21 % 21.57 %	2.12 % 1.86 %
Yahoo Mail	5448 5563	4117 4313	1213 1138	118 112	75.57 % 77.53 %	22.27 % 20.46 %	2.17 % 2.01 %
AOL Mail	5409 5600	4134 4324	1161 1161	114 115	76.43 % 77.21 %	21.46 % 20.73 %	2.11 % 2.05 %
Mail.com	5504 5495	4344 4306	1044 1068	116 121	78.92 % 78.36 %	18.97 % 19.44 %	2.11 % 2.20 %
Yandex Mail	5317 5331	4106 4106	1115 1113	96 112	77.22 % 77.02 %	20.97 % 20.88 %	1.81 % 2.10 %
GMX Mail	5521 5458	4158 4182	1243 1165	120 111	75.31 % 76.62 %	22.51 % 21.34 %	2.17 % 2.03 %
Zoho Mail	5495 5570	4314 4387	1067 1064	114 119	78.51 % 78.76 %	19.42 % 19.10 %	2.07 % 2.14 %
ProtonMail	5549 5380	4390 4308	1043 970	116 102	79.11 % 80.07 %	18.80 % 18.03 %	2.09 % 1.90 %
Custom Mail	5367 5522	4325 4487	933 917	109 118	80.59 % 81.26 %	17.38 % 16.61 %	2.03 % 2.14 %
iCloud Mail	5449 5350	4026 3971	1311 1265	112 114	73.89 % 74.22 %	24.06 % 23.64 %	2.06 % 2.13 %
Tuta	5457 5490	4309 4399	1035 980	113 111	78.96 % 80.13 %	18.97 % 17.85 %	2.07 % 2.02 %
Juno.com	5540 5294	4416 4205	1000 971	124 118	79.71 % 79.43 %	18.05 % 18.34 %	2.24 % 2.23 %
Mailfence	5461 5828	4314 4610	1037 1086	110 132	79.00 % 79.10 %	18.99 % 18.63 %	2.01 % 2.26 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.