MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.820	51.279 51.806	13.498 12.761	1.393 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 78.71 %	20.40 % 19.39 %	2.11 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5172	3951 4073	1056 1008	113 91	77.17 % 78.75 %	20.63 % 19.49 %	2.21 % 1.76 %
Elektronics	4901 5042	3847 4032	956 909	98 101	78.49 % 79.97 %	19.51 % 18.03 %	2.00 % 2.00 %
Entertainment	5184 4959	3990 3875	1082 985	112 99	76.97 % 78.14 %	20.87 % 19.86 %	2.16 % 2.00 %
Cosmetics & Beauty	5182 5154	4025 4072	1048 991	109 91	77.67 % 79.01 %	20.22 % 19.23 %	2.10 % 1.77 %
Food & Drink	5293 5019	4058 3939	1117 984	118 96	76.67 % 78.48 %	21.10 % 19.61 %	2.23 % 1.91 %
Home & Garden	4882 5010	3759 3906	1017 1009	106 95	77.00 % 77.96 %	20.83 % 20.14 %	2.17 % 1.90 %
Finance	5029 4754	4060 3909	872 757	97 88	80.73 % 82.23 %	17.34 % 15.92 %	1.93 % 1.85 %
Health	5101 5205	4143 4277	850 826	108 102	81.22 % 82.17 %	16.66 % 15.87 %	2.12 % 1.96 %
Pets	4972 4950	3836 3849	1029 1010	107 91	77.15 % 77.76 %	20.70 % 20.40 %	2.15 % 1.84 %
Sport & Fitness	5219 5244	3994 4105	1119 1039	106 100	76.53 % 78.28 %	21.44 % 19.81 %	2.03 % 1.91 %
Job & Career	5106 5199	3866 3930	1133 1162	107 107	75.71 % 75.59 %	22.19 % 22.35 %	2.10 % 2.06 %
Dating	5048 5190	3711 3893	1239 1200	98 97	73.51 % 75.01 %	24.54 % 23.12 %	1.94 % 1.87 %
Other	5133 4922	4039 3946	980 881	114 95	78.69 % 80.17 %	19.09 % 17.90 %	2.22 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4591	3557 3447	1183 1050	98 94	73.52 % 75.08 %	24.45 % 22.87 %	2.03 % 2.05 %
Outlook Mail	4761 4712	3595 3633	1070 995	96 84	75.51 % 77.10 %	22.47 % 21.12 %	2.02 % 1.78 %
Yahoo Mail	4634 4814	3501 3762	1024 962	109 90	75.55 % 78.15 %	22.10 % 19.98 %	2.35 % 1.87 %
AOL Mail	4734 4686	3611 3668	1018 930	105 88	76.28 % 78.28 %	21.50 % 19.85 %	2.22 % 1.88 %
Mail.com	4888 4793	3873 3796	908 897	107 100	79.23 % 79.20 %	18.58 % 18.71 %	2.19 % 2.09 %
Yandex Mail	4597 4669	3554 3624	945 960	98 85	77.31 % 77.62 %	20.56 % 20.56 %	2.13 % 1.82 %
GMX Mail	4857 4666	3686 3601	1076 986	95 79	75.89 % 77.18 %	22.15 % 21.13 %	1.96 % 1.69 %
Zoho Mail	4694 4712	3687 3766	902 854	105 92	78.55 % 79.92 %	19.22 % 18.12 %	2.24 % 1.95 %
ProtonMail	4821 4649	3833 3743	890 816	98 90	79.51 % 80.51 %	18.46 % 17.55 %	2.03 % 1.94 %
Custom Mail	4634 4944	3781 4057	764 793	89 94	81.59 % 82.06 %	16.49 % 16.04 %	1.92 % 1.90 %
iCloud Mail	4504 4660	3317 3484	1099 1085	88 91	73.65 % 74.76 %	24.40 % 23.28 %	1.95 % 1.95 %
Tuta	4738 4650	3741 3766	899 798	98 86	78.96 % 80.99 %	18.97 % 17.16 %	2.07 % 1.85 %
Juno.com	4781 4538	3831 3654	843 798	107 86	80.13 % 80.52 %	17.63 % 17.58 %	2.24 % 1.90 %
Mailfence	4689 4736	3712 3805	877 837	100 94	79.16 % 80.34 %	18.70 % 17.67 %	2.13 % 1.98 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.