MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.773	51.160 51.947	13.384 12.612	1.392 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 78.98 %	20.30 % 19.18 %	2.11 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5310	3965 4188	1019 1031	115 91	77.76 % 78.87 %	19.98 % 19.42 %	2.26 % 1.71 %
Elektronics	5008 4997	3919 4000	990 894	99 103	78.25 % 80.05 %	19.77 % 17.89 %	1.98 % 2.06 %
Entertainment	5033 5126	3870 4035	1048 985	115 106	76.89 % 78.72 %	20.82 % 19.22 %	2.28 % 2.07 %
Cosmetics & Beauty	5185 5059	4035 4004	1039 971	111 84	77.82 % 79.15 %	20.04 % 19.19 %	2.14 % 1.66 %
Food & Drink	5184 5005	3994 3959	1077 954	113 92	77.04 % 79.10 %	20.78 % 19.06 %	2.18 % 1.84 %
Home & Garden	4912 4981	3806 3924	998 965	108 92	77.48 % 78.78 %	20.32 % 19.37 %	2.20 % 1.85 %
Finance	5032 4899	4079 4030	852 788	101 81	81.06 % 82.26 %	16.93 % 16.08 %	2.01 % 1.65 %
Health	5110 5262	4145 4349	860 812	105 101	81.12 % 82.65 %	16.83 % 15.43 %	2.05 % 1.92 %
Pets	4968 5104	3822 3974	1042 1034	104 96	76.93 % 77.86 %	20.97 % 20.26 %	2.09 % 1.88 %
Sport & Fitness	5174 5006	3965 3931	1105 984	104 91	76.63 % 78.53 %	21.36 % 19.66 %	2.01 % 1.82 %
Job & Career	5121 5023	3890 3848	1122 1083	109 92	75.96 % 76.61 %	21.91 % 21.56 %	2.13 % 1.83 %
Dating	5104 5092	3750 3802	1256 1196	98 94	73.47 % 74.67 %	24.61 % 23.49 %	1.92 % 1.85 %
Other	5006 4909	3920 3903	976 915	110 91	78.31 % 79.51 %	19.50 % 18.64 %	2.20 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4598	3478 3472	1139 1032	96 94	73.80 % 75.51 %	24.17 % 22.44 %	2.04 % 2.04 %
Outlook Mail	4690 4698	3564 3634	1027 982	99 82	75.99 % 77.35 %	21.90 % 20.90 %	2.11 % 1.75 %
Yahoo Mail	4677 4820	3550 3785	1021 946	106 89	75.90 % 78.53 %	21.83 % 19.63 %	2.27 % 1.85 %
AOL Mail	4716 4829	3603 3783	1001 957	112 89	76.40 % 78.34 %	21.23 % 19.82 %	2.37 % 1.84 %
Mail.com	4803 4644	3813 3702	892 849	98 93	79.39 % 79.72 %	18.57 % 18.28 %	2.04 % 2.00 %
Yandex Mail	4594 4550	3559 3548	948 923	87 79	77.47 % 77.98 %	20.64 % 20.29 %	1.89 % 1.74 %
GMX Mail	4720 4763	3556 3695	1066 985	98 83	75.34 % 77.58 %	22.58 % 20.68 %	2.08 % 1.74 %
Zoho Mail	4722 4645	3721 3704	901 854	100 87	78.80 % 79.74 %	19.08 % 18.39 %	2.12 % 1.87 %
ProtonMail	4770 4659	3778 3761	889 816	103 82	79.20 % 80.73 %	18.64 % 17.51 %	2.16 % 1.76 %
Custom Mail	4779 4775	3872 3936	809 749	98 90	81.02 % 82.43 %	16.93 % 15.69 %	2.05 % 1.88 %
iCloud Mail	4637 4684	3432 3533	1108 1064	97 87	74.01 % 75.43 %	23.89 % 22.72 %	2.09 % 1.86 %
Tuta	4747 4752	3763 3864	884 806	100 82	79.27 % 81.31 %	18.62 % 16.96 %	2.11 % 1.73 %
Juno.com	4755 4549	3805 3657	844 811	106 81	80.02 % 80.39 %	17.75 % 17.83 %	2.23 % 1.78 %
Mailfence	4613 4807	3666 3873	855 838	92 96	79.47 % 80.57 %	18.53 % 17.43 %	1.99 % 2.00 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.