MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 65.359	51.137 51.606	13.071 12.735	1.361 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.96 %	20.03 % 19.48 %	2.09 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5014	3871 3945	1037 994	101 93	77.62 % 78.68 %	20.79 % 19.82 %	2.03 % 1.85 %
Elektronics	4907 5092	3871 4074	970 947	94 102	78.89 % 80.01 %	19.77 % 18.60 %	1.92 % 2.00 %
Entertainment	5288 4934	4105 3860	1108 1005	111 99	77.63 % 78.23 %	20.95 % 20.37 %	2.10 % 2.01 %
Cosmetics & Beauty	5049 5064	3985 4028	967 956	114 98	78.93 % 79.54 %	19.15 % 18.88 %	2.26 % 1.94 %
Food & Drink	5265 4890	4089 3853	1079 970	121 98	77.66 % 78.79 %	20.49 % 19.84 %	2.30 % 2.00 %
Home & Garden	4715 5163	3648 4040	985 1040	102 106	77.37 % 78.25 %	20.89 % 20.14 %	2.16 % 2.05 %
Finance	5020 4876	4070 4002	868 807	98 97	81.08 % 82.08 %	17.29 % 16.55 %	1.95 % 1.99 %
Health	5008 5228	4086 4284	840 859	103 115	81.59 % 81.94 %	16.77 % 16.43 %	2.06 % 2.20 %
Pets	4928 4797	3860 3735	989 969	105 93	78.33 % 77.86 %	20.07 % 20.20 %	2.13 % 1.94 %
Sport & Fitness	5039 5157	3930 4043	1033 1045	103 104	77.99 % 78.40 %	20.50 % 20.26 %	2.04 % 2.02 %
Job & Career	4989 5102	3816 3896	1090 1114	104 107	76.49 % 76.36 %	21.85 % 21.83 %	2.08 % 2.10 %
Dating	4949 5040	3721 3817	1147 1135	99 89	75.19 % 75.73 %	23.18 % 22.52 %	2.00 % 1.77 %
Other	5123 5002	4085 4029	958 894	106 105	79.74 % 80.55 %	18.70 % 17.87 %	2.07 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4721	3618 3588	1136 1066	87 96	75.36 % 76.00 %	23.66 % 22.58 %	1.81 % 2.03 %
Outlook Mail	4589 4768	3525 3709	997 997	89 89	76.81 % 77.79 %	21.73 % 20.91 %	1.94 % 1.87 %
Yahoo Mail	4637 4755	3550 3738	970 954	108 96	76.56 % 78.61 %	20.92 % 20.06 %	2.33 % 2.02 %
AOL Mail	4887 4612	3788 3622	1014 910	103 93	77.51 % 78.53 %	20.75 % 19.73 %	2.11 % 2.02 %
Mail.com	4789 4872	3814 3882	902 897	104 104	79.64 % 79.68 %	18.83 % 18.41 %	2.17 % 2.13 %
Yandex Mail	4681 4755	3641 3714	958 974	105 97	77.78 % 78.11 %	20.47 % 20.48 %	2.24 % 2.04 %
GMX Mail	4864 4684	3723 3623	1076 983	93 92	76.54 % 77.35 %	22.12 % 20.99 %	1.91 % 1.96 %
Zoho Mail	4722 4711	3765 3771	890 857	108 96	79.73 % 80.05 %	18.85 % 18.19 %	2.29 % 2.04 %
ProtonMail	4729 4654	3786 3761	870 817	94 99	80.06 % 80.81 %	18.40 % 17.55 %	1.99 % 2.13 %
Custom Mail	4626 4750	3781 3883	770 800	87 94	81.73 % 81.75 %	16.65 % 16.84 %	1.88 % 1.98 %
iCloud Mail	4499 4883	3371 3712	1073 1103	89 96	74.93 % 76.02 %	23.85 % 22.59 %	1.98 % 1.97 %
Tuta	4741 4720	3807 3797	856 857	103 91	80.30 % 80.44 %	18.06 % 18.16 %	2.17 % 1.93 %
Juno.com	4741 4587	3812 3687	842 826	103 89	80.40 % 80.38 %	17.76 % 18.01 %	2.17 % 1.94 %
Mailfence	3961 3887	3156 3119	717 694	88 74	79.68 % 80.24 %	18.10 % 17.85 %	2.22 % 1.90 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.