MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 65.068	51.065 51.364	12.507 12.830	1.462 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.94 %	19.38 % 19.72 %	2.27 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4918	3825 3866	979 991	106 100	78.46 % 78.61 %	20.08 % 20.15 %	2.17 % 2.03 %
Elektronics	4838 5108	3830 4072	942 959	103 111	79.16 % 79.72 %	19.47 % 18.77 %	2.13 % 2.17 %
Entertainment	5193 4998	4062 3906	1048 1030	118 107	78.22 % 78.15 %	20.18 % 20.61 %	2.27 % 2.14 %
Cosmetics & Beauty	4990 4918	3989 3916	913 937	119 107	79.94 % 79.63 %	18.30 % 19.05 %	2.38 % 2.18 %
Food & Drink	5230 4946	4120 3896	1021 1000	129 107	78.78 % 78.77 %	19.52 % 20.22 %	2.47 % 2.16 %
Home & Garden	4733 5130	3704 4022	949 1037	111 111	78.26 % 78.40 %	20.05 % 20.21 %	2.35 % 2.16 %
Finance	4973 4974	4052 4052	855 862	106 106	81.48 % 81.46 %	17.19 % 17.33 %	2.13 % 2.13 %
Health	4995 5111	4094 4147	847 884	114 120	81.96 % 81.14 %	16.96 % 17.30 %	2.28 % 2.35 %
Pets	4933 4854	3909 3792	937 979	115 101	79.24 % 78.12 %	18.99 % 20.17 %	2.33 % 2.08 %
Sport & Fitness	4958 5130	3915 4034	983 1027	109 114	78.96 % 78.64 %	19.83 % 20.02 %	2.20 % 2.22 %
Job & Career	4998 5083	3859 3906	1057 1109	115 113	77.21 % 76.84 %	21.15 % 21.82 %	2.30 % 2.22 %
Dating	4840 5012	3712 3839	1048 1113	108 98	76.69 % 76.60 %	21.65 % 22.21 %	2.23 % 1.96 %
Other	4988 4886	3994 3916	928 902	109 111	80.07 % 80.15 %	18.60 % 18.46 %	2.19 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4718	3701 3613	1051 1060	100 103	76.78 % 76.58 %	21.80 % 22.47 %	2.07 % 2.18 %
Outlook Mail	4592 4782	3603 3723	943 1000	99 93	78.46 % 77.85 %	20.54 % 20.91 %	2.16 % 1.94 %
Yahoo Mail	4594 4745	3586 3724	906 972	112 102	78.06 % 78.48 %	19.72 % 20.48 %	2.44 % 2.15 %
AOL Mail	4861 4674	3820 3671	969 928	111 105	78.58 % 78.54 %	19.93 % 19.85 %	2.28 % 2.25 %
Mail.com	4827 4983	3873 3975	880 928	112 114	80.24 % 79.77 %	18.23 % 18.62 %	2.32 % 2.29 %
Yandex Mail	4728 4814	3693 3774	953 993	115 107	78.11 % 78.40 %	20.16 % 20.63 %	2.43 % 2.22 %
GMX Mail	4845 4634	3773 3587	1031 975	99 103	77.87 % 77.41 %	21.28 % 21.04 %	2.04 % 2.22 %
Zoho Mail	4651 4705	3739 3768	866 870	115 101	80.39 % 80.09 %	18.62 % 18.49 %	2.47 % 2.15 %
ProtonMail	4713 4758	3793 3827	845 870	102 111	80.48 % 80.43 %	17.93 % 18.28 %	2.16 % 2.33 %
Custom Mail	4655 4799	3809 3887	772 845	96 100	81.83 % 81.00 %	16.58 % 17.61 %	2.06 % 2.08 %
iCloud Mail	4525 5008	3464 3825	1020 1104	99 110	76.55 % 76.38 %	22.54 % 22.04 %	2.19 % 2.20 %
Tuta	4762 4715	3840 3786	848 870	116 96	80.64 % 80.30 %	17.81 % 18.45 %	2.44 % 2.04 %
Juno.com	4807 4721	3870 3792	835 875	111 101	80.51 % 80.32 %	17.37 % 18.53 %	2.31 % 2.14 %
Mailfence	3164 3012	2501 2412	588 540	75 60	79.05 % 80.08 %	18.58 % 17.93 %	2.37 % 1.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.