MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.578	51.160 51.753	13.535 12.631	1.387 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 78.92 %	20.48 % 19.26 %	2.10 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5182	3984 4097	1035 996	117 89	77.57 % 79.06 %	20.15 % 19.22 %	2.28 % 1.72 %
Elektronics	4977 5040	3884 4045	992 899	101 96	78.04 % 80.26 %	19.93 % 17.84 %	2.03 % 1.90 %
Entertainment	5090 4982	3923 3910	1055 980	112 92	77.07 % 78.48 %	20.73 % 19.67 %	2.20 % 1.85 %
Cosmetics & Beauty	5184 5151	4023 4082	1054 982	107 87	77.60 % 79.25 %	20.33 % 19.06 %	2.06 % 1.69 %
Food & Drink	5275 4897	4053 3839	1108 967	114 91	76.83 % 78.39 %	21.00 % 19.75 %	2.16 % 1.86 %
Home & Garden	4841 5029	3737 3953	1002 984	102 92	77.19 % 78.60 %	20.70 % 19.57 %	2.11 % 1.83 %
Finance	4984 4812	4024 3960	864 770	96 82	80.74 % 82.29 %	17.34 % 16.00 %	1.93 % 1.70 %
Health	5118 5213	4140 4301	872 814	106 98	80.89 % 82.51 %	17.04 % 15.61 %	2.07 % 1.88 %
Pets	4994 4967	3849 3872	1034 1007	111 88	77.07 % 77.95 %	20.70 % 20.27 %	2.22 % 1.77 %
Sport & Fitness	5103 5093	3901 3996	1104 1003	98 94	76.45 % 78.46 %	21.63 % 19.69 %	1.92 % 1.85 %
Job & Career	5105 5138	3861 3893	1133 1145	111 100	75.63 % 75.77 %	22.19 % 22.28 %	2.17 % 1.95 %
Dating	5136 5156	3754 3875	1280 1185	102 96	73.09 % 75.16 %	24.92 % 22.98 %	1.99 % 1.86 %
Other	5139 4918	4027 3930	1002 899	110 89	78.36 % 79.91 %	19.50 % 18.28 %	2.14 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4637	3505 3495	1166 1051	97 91	73.51 % 75.37 %	24.45 % 22.67 %	2.03 % 1.96 %
Outlook Mail	4707 4702	3566 3636	1045 984	96 82	75.76 % 77.33 %	22.20 % 20.93 %	2.04 % 1.74 %
Yahoo Mail	4679 4771	3546 3739	1029 946	104 86	75.79 % 78.37 %	21.99 % 19.83 %	2.22 % 1.80 %
AOL Mail	4750 4770	3617 3738	1018 949	115 83	76.15 % 78.36 %	21.43 % 19.90 %	2.42 % 1.74 %
Mail.com	4786 4638	3790 3689	898 856	98 93	79.19 % 79.54 %	18.76 % 18.46 %	2.05 % 2.01 %
Yandex Mail	4665 4560	3606 3546	963 932	96 82	77.30 % 77.76 %	20.64 % 20.44 %	2.06 % 1.80 %
GMX Mail	4801 4698	3630 3639	1074 982	97 77	75.61 % 77.46 %	22.37 % 20.90 %	2.02 % 1.64 %
Zoho Mail	4693 4680	3693 3753	896 841	104 86	78.69 % 80.19 %	19.09 % 17.97 %	2.22 % 1.84 %
ProtonMail	4705 4616	3720 3733	887 801	98 82	79.06 % 80.87 %	18.85 % 17.35 %	2.08 % 1.78 %
Custom Mail	4677 4908	3780 4036	807 781	90 91	80.82 % 82.23 %	17.25 % 15.91 %	1.92 % 1.85 %
iCloud Mail	4582 4575	3382 3430	1110 1059	90 86	73.81 % 74.97 %	24.23 % 23.15 %	1.96 % 1.88 %
Tuta	4734 4778	3727 3894	908 801	99 83	78.73 % 81.50 %	19.18 % 16.76 %	2.09 % 1.74 %
Juno.com	4865 4482	3883 3593	874 809	108 80	79.82 % 80.17 %	17.97 % 18.05 %	2.22 % 1.78 %
Mailfence	4670 4763	3715 3832	860 839	95 92	79.55 % 80.45 %	18.42 % 17.61 %	2.03 % 1.93 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.