MailChimp and Brevo Email Deliverability Comparison

MailChimp

Brevo

In this comparison, the deliverability of MailChimp and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.773	51.054 51.817	13.829 12.742	1.499 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.78 %	20.83 % 19.37 %	2.26 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5098	3894 4004	1089 1005	118 89	76.34 % 78.54 %	21.35 % 19.71 %	2.31 % 1.75 %
Elektronics	4904 5027	3804 4033	996 900	104 94	77.57 % 80.23 %	20.31 % 17.90 %	2.12 % 1.87 %
Entertainment	5369 4956	4076 3874	1171 990	122 92	75.92 % 78.17 %	21.81 % 19.98 %	2.27 % 1.86 %
Cosmetics & Beauty	5168 5185	4006 4113	1041 981	121 91	77.52 % 79.32 %	20.14 % 18.92 %	2.34 % 1.76 %
Food & Drink	5285 4881	4035 3831	1124 960	126 90	76.35 % 78.49 %	21.27 % 19.67 %	2.38 % 1.84 %
Home & Garden	4863 5066	3697 3952	1056 1017	110 97	76.02 % 78.01 %	21.71 % 20.08 %	2.26 % 1.91 %
Finance	5073 4793	4069 3944	898 765	106 84	80.21 % 82.29 %	17.70 % 15.96 %	2.09 % 1.75 %
Health	5124 5258	4147 4319	861 834	116 105	80.93 % 82.14 %	16.80 % 15.86 %	2.26 % 2.00 %
Pets	4941 4920	3794 3831	1033 1000	114 89	76.79 % 77.87 %	20.91 % 20.33 %	2.31 % 1.81 %
Sport & Fitness	5173 5293	3949 4141	1111 1054	113 98	76.34 % 78.24 %	21.48 % 19.91 %	2.18 % 1.85 %
Job & Career	5096 5193	3798 3925	1183 1164	115 104	74.53 % 75.58 %	23.21 % 22.41 %	2.26 % 2.00 %
Dating	5038 5104	3682 3831	1241 1185	115 88	73.08 % 75.06 %	24.63 % 23.22 %	2.28 % 1.72 %
Other	5247 4999	4103 4019	1025 887	119 93	78.20 % 80.40 %	19.53 % 17.74 %	2.27 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4652	3525 3486	1190 1073	99 93	73.22 % 74.94 %	24.72 % 23.07 %	2.06 % 2.00 %
Outlook Mail	4762 4710	3581 3630	1078 997	103 83	75.20 % 77.07 %	22.64 % 21.17 %	2.16 % 1.76 %
Yahoo Mail	4667 4766	3510 3727	1038 951	119 88	75.21 % 78.20 %	22.24 % 19.95 %	2.55 % 1.85 %
AOL Mail	4835 4563	3679 3577	1043 905	113 81	76.09 % 78.39 %	21.57 % 19.83 %	2.34 % 1.78 %
Mail.com	4713 4838	3701 3851	903 893	109 94	78.53 % 79.60 %	19.16 % 18.46 %	2.31 % 1.94 %
Yandex Mail	4602 4670	3523 3629	970 956	109 85	76.55 % 77.71 %	21.08 % 20.47 %	2.37 % 1.82 %
GMX Mail	4884 4708	3652 3635	1126 988	106 85	74.77 % 77.21 %	23.05 % 20.99 %	2.17 % 1.81 %
Zoho Mail	4719 4698	3669 3763	935 850	115 85	77.75 % 80.10 %	19.81 % 18.09 %	2.44 % 1.81 %
ProtonMail	4809 4601	3772 3722	933 790	104 89	78.44 % 80.90 %	19.40 % 17.17 %	2.16 % 1.93 %
Custom Mail	4669 4813	3797 3948	778 774	94 91	81.32 % 82.03 %	16.66 % 16.08 %	2.01 % 1.89 %
iCloud Mail	4648 4752	3388 3560	1161 1104	99 88	72.89 % 74.92 %	24.98 % 23.23 %	2.13 % 1.85 %
Tuta	4741 4731	3737 3821	898 825	106 85	78.82 % 80.77 %	18.94 % 17.44 %	2.24 % 1.80 %
Juno.com	4766 4601	3779 3701	878 818	109 82	79.29 % 80.44 %	18.42 % 17.78 %	2.29 % 1.78 %
Mailfence	4753 4670	3741 3767	898 818	114 85	78.71 % 80.66 %	18.89 % 17.52 %	2.40 % 1.82 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.