MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.742	59.712 59.121	15.605 15.917	1.619 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.04 %	20.28 % 20.74 %	2.10 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5922	4655 4527	1204 1267	133 128	77.69 % 76.44 %	20.09 % 21.39 %	2.22 % 2.16 %
Elektronics	5825 5854	4567 4491	1145 1229	113 134	78.40 % 76.72 %	19.66 % 20.99 %	1.94 % 2.29 %
Entertainment	5903 5965	4538 4590	1232 1250	133 125	76.88 % 76.95 %	20.87 % 20.96 %	2.25 % 2.10 %
Cosmetics & Beauty	6045 5828	4714 4543	1199 1160	132 125	77.98 % 77.95 %	19.83 % 19.90 %	2.18 % 2.14 %
Food & Drink	5962 5802	4581 4421	1253 1248	128 133	76.84 % 76.20 %	21.02 % 21.51 %	2.15 % 2.29 %
Home & Garden	5803 5997	4506 4655	1172 1210	125 132	77.65 % 77.62 %	20.20 % 20.18 %	2.15 % 2.20 %
Finance	5858 5833	4742 4700	998 997	118 136	80.95 % 80.58 %	17.04 % 17.09 %	2.01 % 2.33 %
Health	5981 5972	4863 4792	998 1047	120 133	81.31 % 80.24 %	16.69 % 17.53 %	2.01 % 2.23 %
Pets	5832 6034	4494 4584	1216 1304	122 146	77.06 % 75.97 %	20.85 % 21.61 %	2.09 % 2.42 %
Sport & Fitness	5982 5814	4589 4466	1270 1219	123 129	76.71 % 76.81 %	21.23 % 20.97 %	2.06 % 2.22 %
Job & Career	5965 5765	4537 4343	1300 1298	128 124	76.06 % 75.33 %	21.79 % 22.52 %	2.15 % 2.15 %
Dating	5889 5987	4313 4340	1466 1525	110 122	73.24 % 72.49 %	24.89 % 25.47 %	1.87 % 2.04 %
Other	5899 5969	4613 4669	1152 1163	134 137	78.20 % 78.22 %	19.53 % 19.48 %	2.27 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5403	4125 3956	1335 1327	111 120	74.04 % 73.22 %	23.96 % 24.56 %	1.99 % 2.22 %
Outlook Mail	5472 5347	4161 4028	1196 1205	115 114	76.04 % 75.33 %	21.86 % 22.54 %	2.10 % 2.13 %
Yahoo Mail	5460 5619	4155 4278	1185 1220	120 121	76.10 % 76.13 %	21.70 % 21.71 %	2.20 % 2.15 %
AOL Mail	5454 5340	4171 4073	1160 1149	123 118	76.48 % 76.27 %	21.27 % 21.52 %	2.26 % 2.21 %
Mail.com	5536 5631	4394 4428	1029 1078	113 125	79.37 % 78.64 %	18.59 % 19.14 %	2.04 % 2.22 %
Yandex Mail	5330 5414	4125 4121	1104 1164	101 129	77.39 % 76.12 %	20.71 % 21.50 %	1.89 % 2.38 %
GMX Mail	5596 5411	4230 4068	1245 1217	121 126	75.59 % 75.18 %	22.25 % 22.49 %	2.16 % 2.33 %
Zoho Mail	5518 5651	4337 4398	1064 1119	117 134	78.60 % 77.83 %	19.28 % 19.80 %	2.12 % 2.37 %
ProtonMail	5600 5461	4443 4300	1034 1058	123 103	79.34 % 78.74 %	18.46 % 19.37 %	2.20 % 1.89 %
Custom Mail	5477 5552	4443 4457	924 977	110 118	81.12 % 80.28 %	16.87 % 17.60 %	2.01 % 2.13 %
iCloud Mail	5452 5591	4036 4097	1303 1365	113 129	74.03 % 73.28 %	23.90 % 24.41 %	2.07 % 2.31 %
Tuta	5533 5320	4385 4233	1030 967	118 120	79.25 % 79.57 %	18.62 % 18.18 %	2.13 % 2.26 %
Juno.com	5504 5458	4396 4334	985 1000	123 124	79.87 % 79.41 %	17.90 % 18.32 %	2.23 % 2.27 %
Mailfence	5433 5544	4311 4350	1011 1071	111 123	79.35 % 78.46 %	18.61 % 19.32 %	2.04 % 2.22 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.