MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.733	51.279 50.031	13.498 14.036	1.393 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 76.11 %	20.40 % 21.35 %	2.11 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5113	3951 3875	1056 1114	113 124	77.17 % 75.79 %	20.63 % 21.79 %	2.21 % 2.43 %
Elektronics	4901 4965	3847 3766	956 1060	98 139	78.49 % 75.85 %	19.51 % 21.35 %	2.00 % 2.80 %
Entertainment	5184 4982	3990 3770	1082 1093	112 119	76.97 % 75.67 %	20.87 % 21.94 %	2.16 % 2.39 %
Cosmetics & Beauty	5182 5097	4025 3924	1048 1046	109 127	77.67 % 76.99 %	20.22 % 20.52 %	2.10 % 2.49 %
Food & Drink	5293 5064	4058 3798	1117 1140	118 126	76.67 % 75.00 %	21.10 % 22.51 %	2.23 % 2.49 %
Home & Garden	4882 5102	3759 3894	1017 1073	106 135	77.00 % 76.32 %	20.83 % 21.03 %	2.17 % 2.65 %
Finance	5029 5035	4060 4015	872 888	97 132	80.73 % 79.74 %	17.34 % 17.64 %	1.93 % 2.62 %
Health	5101 5001	4143 4003	850 873	108 125	81.22 % 80.04 %	16.66 % 17.46 %	2.12 % 2.50 %
Pets	4972 5118	3836 3863	1029 1118	107 137	77.15 % 75.48 %	20.70 % 21.84 %	2.15 % 2.68 %
Sport & Fitness	5219 5024	3994 3812	1119 1088	106 124	76.53 % 75.88 %	21.44 % 21.66 %	2.03 % 2.47 %
Job & Career	5106 4989	3866 3670	1133 1194	107 125	75.71 % 73.56 %	22.19 % 23.93 %	2.10 % 2.51 %
Dating	5048 5183	3711 3724	1239 1341	98 118	73.51 % 71.85 %	24.54 % 25.87 %	1.94 % 2.28 %
Other	5133 5060	4039 3917	980 1008	114 135	78.69 % 77.41 %	19.09 % 19.92 %	2.22 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4771	3557 3439	1183 1212	98 120	73.52 % 72.08 %	24.45 % 25.40 %	2.03 % 2.52 %
Outlook Mail	4761 4649	3595 3453	1070 1082	96 114	75.51 % 74.27 %	22.47 % 23.27 %	2.02 % 2.45 %
Yahoo Mail	4634 4657	3501 3517	1024 1018	109 122	75.55 % 75.52 %	22.10 % 21.86 %	2.35 % 2.62 %
AOL Mail	4734 4682	3611 3507	1018 1052	105 123	76.28 % 74.90 %	21.50 % 22.47 %	2.22 % 2.63 %
Mail.com	4888 4813	3873 3749	908 945	107 119	79.23 % 77.89 %	18.58 % 19.63 %	2.19 % 2.47 %
Yandex Mail	4597 4669	3554 3515	945 1028	98 126	77.31 % 75.28 %	20.56 % 22.02 %	2.13 % 2.70 %
GMX Mail	4857 4711	3686 3497	1076 1093	95 121	75.89 % 74.23 %	22.15 % 23.20 %	1.96 % 2.57 %
Zoho Mail	4694 4852	3687 3747	902 968	105 137	78.55 % 77.23 %	19.22 % 19.95 %	2.24 % 2.82 %
ProtonMail	4821 4626	3833 3615	890 917	98 94	79.51 % 78.15 %	18.46 % 19.82 %	2.03 % 2.03 %
Custom Mail	4634 4718	3781 3734	764 866	89 118	81.59 % 79.14 %	16.49 % 18.36 %	1.92 % 2.50 %
iCloud Mail	4504 4689	3317 3391	1099 1179	88 119	73.65 % 72.32 %	24.40 % 25.14 %	1.95 % 2.54 %
Tuta	4738 4520	3741 3557	899 855	98 108	78.96 % 78.69 %	18.97 % 18.92 %	2.07 % 2.39 %
Juno.com	4781 4610	3831 3620	843 869	107 121	80.13 % 78.52 %	17.63 % 18.85 %	2.24 % 2.62 %
Mailfence	4689 4766	3712 3690	877 952	100 124	79.16 % 77.42 %	18.70 % 19.97 %	2.13 % 2.60 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.