MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.576	59.252 58.832	15.766 15.933	1.595 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.83 %	20.58 % 20.81 %	2.08 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5878	4621 4475	1214 1267	132 136	77.44 % 76.13 %	20.35 % 21.55 %	2.21 % 2.31 %
Elektronics	5833 5926	4562 4543	1155 1242	116 141	78.21 % 76.66 %	19.80 % 20.96 %	1.99 % 2.38 %
Entertainment	5887 6023	4518 4621	1242 1263	127 139	76.75 % 76.72 %	21.10 % 20.97 %	2.16 % 2.31 %
Cosmetics & Beauty	5995 5837	4649 4530	1213 1176	133 131	77.55 % 77.61 %	20.23 % 20.15 %	2.22 % 2.24 %
Food & Drink	5899 5760	4523 4371	1254 1249	122 140	76.67 % 75.89 %	21.26 % 21.68 %	2.07 % 2.43 %
Home & Garden	5782 5928	4470 4572	1189 1221	123 135	77.31 % 77.13 %	20.56 % 20.60 %	2.13 % 2.28 %
Finance	5772 5874	4663 4721	994 1008	115 145	80.79 % 80.37 %	17.22 % 17.16 %	1.99 % 2.47 %
Health	5975 5948	4841 4746	1020 1060	114 142	81.02 % 79.79 %	17.07 % 17.82 %	1.91 % 2.39 %
Pets	5858 6035	4488 4594	1246 1292	124 149	76.61 % 76.12 %	21.27 % 21.41 %	2.12 % 2.47 %
Sport & Fitness	5916 5799	4517 4443	1279 1213	120 143	76.35 % 76.62 %	21.62 % 20.92 %	2.03 % 2.47 %
Job & Career	5965 5749	4522 4325	1315 1288	128 136	75.81 % 75.23 %	22.05 % 22.40 %	2.15 % 2.37 %
Dating	5837 5899	4253 4269	1471 1498	113 132	72.86 % 72.37 %	25.20 % 25.39 %	1.94 % 2.24 %
Other	5927 5920	4625 4622	1174 1156	128 142	78.03 % 78.07 %	19.81 % 19.53 %	2.16 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5364	4089 3934	1328 1301	115 129	73.92 % 73.34 %	24.01 % 24.25 %	2.08 % 2.40 %
Outlook Mail	5564 5368	4210 4043	1236 1202	118 123	75.66 % 75.32 %	22.21 % 22.39 %	2.12 % 2.29 %
Yahoo Mail	5448 5589	4117 4235	1213 1227	118 127	75.57 % 75.77 %	22.27 % 21.95 %	2.17 % 2.27 %
AOL Mail	5409 5347	4134 4060	1161 1161	114 126	76.43 % 75.93 %	21.46 % 21.71 %	2.11 % 2.36 %
Mail.com	5504 5588	4344 4364	1044 1095	116 129	78.92 % 78.10 %	18.97 % 19.60 %	2.11 % 2.31 %
Yandex Mail	5317 5512	4106 4183	1115 1193	96 136	77.22 % 75.89 %	20.97 % 21.64 %	1.81 % 2.47 %
GMX Mail	5521 5321	4158 3984	1243 1213	120 124	75.31 % 74.87 %	22.51 % 22.80 %	2.17 % 2.33 %
Zoho Mail	5495 5759	4314 4475	1067 1141	114 143	78.51 % 77.70 %	19.42 % 19.81 %	2.07 % 2.48 %
ProtonMail	5549 5469	4390 4293	1043 1059	116 117	79.11 % 78.50 %	18.80 % 19.36 %	2.09 % 2.14 %
Custom Mail	5367 5504	4325 4395	933 980	109 129	80.59 % 79.85 %	17.38 % 17.81 %	2.03 % 2.34 %
iCloud Mail	5449 5606	4026 4087	1311 1379	112 140	73.89 % 72.90 %	24.06 % 24.60 %	2.06 % 2.50 %
Tuta	5457 5250	4309 4179	1035 943	113 128	78.96 % 79.60 %	18.97 % 17.96 %	2.07 % 2.44 %
Juno.com	5540 5419	4416 4303	1000 987	124 129	79.71 % 79.41 %	18.05 % 18.21 %	2.24 % 2.38 %
Mailfence	5461 5480	4314 4297	1037 1052	110 131	79.00 % 78.41 %	18.99 % 19.20 %	2.01 % 2.39 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.