MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.774	51.160 50.388	13.384 13.836	1.392 1.550

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 76.61 %	20.30 % 21.04 %	2.11 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5097	3965 3875	1019 1108	115 114	77.76 % 76.03 %	19.98 % 21.74 %	2.26 % 2.24 %
Elektronics	5008 5007	3919 3817	990 1065	99 125	78.25 % 76.23 %	19.77 % 21.27 %	1.98 % 2.50 %
Entertainment	5033 5064	3870 3877	1048 1076	115 111	76.89 % 76.56 %	20.82 % 21.25 %	2.28 % 2.19 %
Cosmetics & Beauty	5185 5025	4035 3894	1039 1011	111 120	77.82 % 77.49 %	20.04 % 20.12 %	2.14 % 2.39 %
Food & Drink	5184 4946	3994 3742	1077 1087	113 117	77.04 % 75.66 %	20.78 % 21.98 %	2.18 % 2.37 %
Home & Garden	4912 5099	3806 3953	998 1025	108 121	77.48 % 77.53 %	20.32 % 20.10 %	2.20 % 2.37 %
Finance	5032 5059	4079 4043	852 893	101 123	81.06 % 79.92 %	16.93 % 17.65 %	2.01 % 2.43 %
Health	5110 5076	4145 4047	860 910	105 119	81.12 % 79.73 %	16.83 % 17.93 %	2.05 % 2.34 %
Pets	4968 5179	3822 3921	1042 1124	104 134	76.93 % 75.71 %	20.97 % 21.70 %	2.09 % 2.59 %
Sport & Fitness	5174 5034	3965 3850	1105 1065	104 119	76.63 % 76.48 %	21.36 % 21.16 %	2.01 % 2.36 %
Job & Career	5121 4990	3890 3734	1122 1145	109 111	75.96 % 74.83 %	21.91 % 22.95 %	2.13 % 2.22 %
Dating	5104 5065	3750 3643	1256 1313	98 109	73.47 % 71.92 %	24.61 % 25.92 %	1.92 % 2.15 %
Other	5006 5133	3920 3992	976 1014	110 127	78.31 % 77.77 %	19.50 % 19.75 %	2.20 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4669	3478 3404	1139 1153	96 112	73.80 % 72.91 %	24.17 % 24.69 %	2.04 % 2.40 %
Outlook Mail	4690 4594	3564 3447	1027 1044	99 103	75.99 % 75.03 %	21.90 % 22.73 %	2.11 % 2.24 %
Yahoo Mail	4677 4797	3550 3625	1021 1060	106 112	75.90 % 75.57 %	21.83 % 22.10 %	2.27 % 2.33 %
AOL Mail	4716 4576	3603 3473	1001 997	112 106	76.40 % 75.90 %	21.23 % 21.79 %	2.37 % 2.32 %
Mail.com	4803 4812	3813 3763	892 935	98 114	79.39 % 78.20 %	18.57 % 19.43 %	2.04 % 2.37 %
Yandex Mail	4594 4659	3559 3524	948 1018	87 117	77.47 % 75.64 %	20.64 % 21.85 %	1.89 % 2.51 %
GMX Mail	4720 4647	3556 3466	1066 1065	98 116	75.34 % 74.59 %	22.58 % 22.92 %	2.08 % 2.50 %
Zoho Mail	4722 4903	3721 3808	901 973	100 122	78.80 % 77.67 %	19.08 % 19.84 %	2.12 % 2.49 %
ProtonMail	4770 4684	3778 3673	889 919	103 92	79.20 % 78.42 %	18.64 % 19.62 %	2.16 % 1.96 %
Custom Mail	4779 4815	3872 3840	809 864	98 111	81.02 % 79.75 %	16.93 % 17.94 %	2.05 % 2.31 %
iCloud Mail	4637 4683	3432 3411	1108 1160	97 112	74.01 % 72.84 %	23.89 % 24.77 %	2.09 % 2.39 %
Tuta	4747 4526	3763 3588	884 832	100 106	79.27 % 79.28 %	18.62 % 18.38 %	2.11 % 2.34 %
Juno.com	4755 4697	3805 3706	844 877	106 114	80.02 % 78.90 %	17.75 % 18.67 %	2.23 % 2.43 %
Mailfence	4613 4712	3666 3660	855 939	92 113	79.47 % 77.67 %	18.53 % 19.93 %	1.99 % 2.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.