MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 464.354	356.201 370.365	89.847 80.080	17.116 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 79.76 %	19.40 % 17.25 %	3.70 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 35372	28540 29320	6055 5092	1175 960	79.79 % 82.89 %	16.93 % 14.40 %	3.28 % 2.71 %
Elektronics	35758 35762	27828 28800	6685 5962	1245 1000	77.82 % 80.53 %	18.70 % 16.67 %	3.48 % 2.80 %
Entertainment	35145 35313	26925 28171	6884 6124	1336 1018	76.61 % 79.78 %	19.59 % 17.34 %	3.80 % 2.88 %
Cosmetics & Beauty	35614 35998	27346 28687	6952 6232	1316 1079	76.78 % 79.69 %	19.52 % 17.31 %	3.70 % 3.00 %
Food & Drink	35826 35519	28614 29329	6027 5274	1185 916	79.87 % 82.57 %	16.82 % 14.85 %	3.31 % 2.58 %
Home & Garden	36118 35581	28804 29436	6127 5238	1187 907	79.75 % 82.73 %	16.96 % 14.72 %	3.29 % 2.55 %
Finance	35456 35816	26140 27351	7869 7226	1447 1239	73.73 % 76.37 %	22.19 % 20.18 %	4.08 % 3.46 %
Health	35790 35814	26684 27665	7721 6983	1385 1166	74.56 % 77.25 %	21.57 % 19.50 %	3.87 % 3.26 %
Pets	34844 35882	27582 29409	6029 5503	1233 970	79.16 % 81.96 %	17.30 % 15.34 %	3.54 % 2.70 %
Sport & Fitness	35117 35857	26688 28286	7054 6455	1375 1116	76.00 % 78.89 %	20.09 % 18.00 %	3.92 % 3.11 %
Job & Career	35501 35714	26626 27661	7410 6795	1465 1258	75.00 % 77.45 %	20.87 % 19.03 %	4.13 % 3.52 %
Dating	36543 35582	26278 26757	8743 7575	1522 1250	71.91 % 75.20 %	23.93 % 21.29 %	4.16 % 3.51 %
Other	35682 36144	28146 29493	6291 5621	1245 1030	78.88 % 81.60 %	17.63 % 15.55 %	3.49 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 44574	32733 33977	10182 9069	1876 1528	73.08 % 76.23 %	22.73 % 20.35 %	4.19 % 3.43 %
Outlook Mail	44335 44754	32982 34437	9561 8821	1792 1496	74.39 % 76.95 %	21.57 % 19.71 %	4.04 % 3.34 %
Yahoo Mail	44700 44338	34131 35214	8856 7776	1713 1348	76.36 % 79.42 %	19.81 % 17.54 %	3.83 % 3.04 %
AOL Mail	45061 44912	34401 35605	8962 7926	1698 1381	76.34 % 79.28 %	19.89 % 17.65 %	3.77 % 3.07 %
Mail.com	44765 44967	34632 36274	8495 7435	1638 1258	77.36 % 80.67 %	18.98 % 16.53 %	3.66 % 2.80 %
Yandex Mail	44994 44845	33790 34840	9454 8475	1750 1530	75.10 % 77.69 %	21.01 % 18.90 %	3.89 % 3.41 %
GMX Mail	44717 45377	34679 36431	8463 7719	1575 1227	77.55 % 80.29 %	18.93 % 17.01 %	3.52 % 2.70 %
Zoho Mail	44954 44162	35195 35984	8260 6959	1499 1219	78.29 % 81.48 %	18.37 % 15.76 %	3.33 % 2.76 %
ProtonMail	44201 45200	34824 36806	7883 7208	1494 1186	78.79 % 81.43 %	17.83 % 15.95 %	3.38 % 2.62 %
Custom Mail	44405 44762	35482 36856	7474 6706	1449 1200	79.91 % 82.34 %	16.83 % 14.98 %	3.26 % 2.68 %
iCloud Mail	5451 5534	4230 4420	949 878	272 236	77.60 % 79.87 %	17.41 % 15.87 %	4.99 % 4.26 %
Tuta	5376 5563	4537 4827	666 582	173 154	84.39 % 86.77 %	12.39 % 10.46 %	3.22 % 2.77 %
Juno.com	5414 5366	4585 4694	642 526	187 146	84.69 % 87.48 %	11.86 % 9.80 %	3.45 % 2.72 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.