MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 438.019	334.666 348.262	85.970 76.745	16.080 13.012

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 79.51 %	19.69 % 17.52 %	3.68 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 33358	26813 27594	5793 4877	1101 887	79.55 % 82.72 %	17.19 % 14.62 %	3.27 % 2.66 %
Elektronics	33735 33696	26154 27031	6409 5728	1172 937	77.53 % 80.22 %	19.00 % 17.00 %	3.47 % 2.78 %
Entertainment	33216 33364	25344 26523	6602 5877	1270 964	76.30 % 79.50 %	19.88 % 17.61 %	3.82 % 2.89 %
Cosmetics & Beauty	33580 33908	25695 26923	6651 5969	1234 1016	76.52 % 79.40 %	19.81 % 17.60 %	3.67 % 3.00 %
Food & Drink	33653 33580	26800 27659	5749 5067	1104 854	79.64 % 82.37 %	17.08 % 15.09 %	3.28 % 2.54 %
Home & Garden	34056 33611	27087 27734	5864 5023	1105 854	79.54 % 82.51 %	17.22 % 14.94 %	3.24 % 2.54 %
Finance	33485 33805	24596 25711	7534 6926	1355 1168	73.45 % 76.06 %	22.50 % 20.49 %	4.05 % 3.46 %
Health	33764 33768	25060 25990	7402 6694	1302 1084	74.22 % 76.97 %	21.92 % 19.82 %	3.86 % 3.21 %
Pets	32846 33812	25927 27645	5758 5248	1161 919	78.94 % 81.76 %	17.53 % 15.52 %	3.53 % 2.72 %
Sport & Fitness	33031 33790	25021 26572	6728 6179	1282 1039	75.75 % 78.64 %	20.37 % 18.29 %	3.88 % 3.07 %
Job & Career	33466 33687	25014 26026	7067 6496	1385 1165	74.74 % 77.26 %	21.12 % 19.28 %	4.14 % 3.46 %
Dating	34524 33527	24682 25090	8403 7275	1439 1162	71.49 % 74.84 %	24.34 % 21.70 %	4.17 % 3.47 %
Other	33653 34113	26473 27764	6010 5386	1170 963	78.66 % 81.39 %	17.86 % 15.79 %	3.48 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 42551	31217 32409	9797 8719	1783 1423	72.94 % 76.17 %	22.89 % 20.49 %	4.17 % 3.34 %
Outlook Mail	42276 42769	31349 32802	9233 8539	1694 1428	74.15 % 76.70 %	21.84 % 19.97 %	4.01 % 3.34 %
Yahoo Mail	42686 42293	32512 33509	8550 7503	1624 1281	76.17 % 79.23 %	20.03 % 17.74 %	3.80 % 3.03 %
AOL Mail	43038 42916	32769 33951	8653 7659	1616 1306	76.14 % 79.11 %	20.11 % 17.85 %	3.75 % 3.04 %
Mail.com	42806 42938	33015 34545	8220 7191	1571 1202	77.13 % 80.45 %	19.20 % 16.75 %	3.67 % 2.80 %
Yandex Mail	42868 42780	32101 33138	9112 8186	1655 1456	74.88 % 77.46 %	21.26 % 19.14 %	3.86 % 3.40 %
GMX Mail	42687 43418	33001 34750	8193 7506	1493 1162	77.31 % 80.04 %	19.19 % 17.29 %	3.50 % 2.68 %
Zoho Mail	42895 42142	33477 34261	7985 6732	1433 1149	78.04 % 81.30 %	18.62 % 15.97 %	3.34 % 2.73 %
ProtonMail	42174 43037	33117 34933	7632 6982	1425 1122	78.52 % 81.17 %	18.10 % 16.22 %	3.38 % 2.61 %
Custom Mail	42398 42712	33784 35080	7220 6494	1394 1138	79.68 % 82.13 %	17.03 % 15.20 %	3.29 % 2.66 %
iCloud Mail	3462 3500	2688 2804	590 542	184 154	77.64 % 80.11 %	17.04 % 15.49 %	5.31 % 4.40 %
Tuta	3355 3567	2855 3106	405 365	95 96	85.10 % 87.08 %	12.07 % 10.23 %	2.83 % 2.69 %
Juno.com	3274 3396	2781 2974	380 327	113 95	84.94 % 87.57 %	11.61 % 9.63 %	3.45 % 2.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.