MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.497	51.065 49.978	12.507 12.500	1.462 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.71 %	19.38 % 19.69 %	2.27 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4936	3825 3890	979 1010	106 111	78.46 % 78.81 %	20.08 % 20.46 %	2.17 % 2.25 %
Elektronics	4838 4799	3830 3792	942 927	103 113	79.16 % 79.02 %	19.47 % 19.32 %	2.13 % 2.35 %
Entertainment	5193 4871	4062 3816	1048 971	118 107	78.22 % 78.34 %	20.18 % 19.93 %	2.27 % 2.20 %
Cosmetics & Beauty	4990 4777	3989 3771	913 916	119 107	79.94 % 78.94 %	18.30 % 19.18 %	2.38 % 2.24 %
Food & Drink	5230 4949	4120 3864	1021 1015	129 114	78.78 % 78.08 %	19.52 % 20.51 %	2.47 % 2.30 %
Home & Garden	4733 5003	3704 3910	949 994	111 117	78.26 % 78.15 %	20.05 % 19.87 %	2.35 % 2.34 %
Finance	4973 4844	4052 3949	855 809	106 119	81.48 % 81.52 %	17.19 % 16.70 %	2.13 % 2.46 %
Health	4995 4803	4094 3903	847 806	114 108	81.96 % 81.26 %	16.96 % 16.78 %	2.28 % 2.25 %
Pets	4933 4794	3909 3748	937 984	115 116	79.24 % 78.18 %	18.99 % 20.53 %	2.33 % 2.42 %
Sport & Fitness	4958 4779	3915 3772	983 935	109 109	78.96 % 78.93 %	19.83 % 19.56 %	2.20 % 2.28 %
Job & Career	4998 4955	3859 3817	1057 1061	115 117	77.21 % 77.03 %	21.15 % 21.41 %	2.30 % 2.36 %
Dating	4840 5107	3712 3880	1048 1150	108 107	76.69 % 75.97 %	21.65 % 22.52 %	2.23 % 2.10 %
Other	4988 4880	3994 3866	928 922	109 112	80.07 % 79.22 %	18.60 % 18.89 %	2.19 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4635	3701 3515	1051 1045	100 108	76.78 % 75.84 %	21.80 % 22.55 %	2.07 % 2.33 %
Outlook Mail	4592 4576	3603 3531	943 970	99 100	78.46 % 77.16 %	20.54 % 21.20 %	2.16 % 2.19 %
Yahoo Mail	4594 4576	3586 3611	906 900	112 110	78.06 % 78.91 %	19.72 % 19.67 %	2.44 % 2.40 %
AOL Mail	4861 4733	3820 3682	969 974	111 111	78.58 % 77.79 %	19.93 % 20.58 %	2.28 % 2.35 %
Mail.com	4827 4761	3873 3798	880 877	112 110	80.24 % 79.77 %	18.23 % 18.42 %	2.32 % 2.31 %
Yandex Mail	4728 4752	3693 3743	953 929	115 111	78.11 % 78.77 %	20.16 % 19.55 %	2.43 % 2.34 %
GMX Mail	4845 4652	3773 3632	1031 962	99 107	77.87 % 78.07 %	21.28 % 20.68 %	2.04 % 2.30 %
Zoho Mail	4651 4694	3739 3716	866 896	115 117	80.39 % 79.16 %	18.62 % 19.09 %	2.47 % 2.49 %
ProtonMail	4713 4561	3793 3649	845 839	102 105	80.48 % 80.00 %	17.93 % 18.40 %	2.16 % 2.30 %
Custom Mail	4655 4762	3809 3849	772 867	96 103	81.83 % 80.83 %	16.58 % 18.21 %	2.06 % 2.16 %
iCloud Mail	4525 4591	3464 3508	1020 1028	99 96	76.55 % 76.41 %	22.54 % 22.39 %	2.19 % 2.09 %
Tuta	4762 4623	3840 3675	848 849	116 107	80.64 % 79.49 %	17.81 % 18.36 %	2.44 % 2.31 %
Juno.com	4807 4556	3870 3669	835 802	111 109	80.51 % 80.53 %	17.37 % 17.60 %	2.31 % 2.39 %
Mailfence	3164 3025	2501 2400	588 562	75 63	79.05 % 79.34 %	18.58 % 18.58 %	2.37 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.