MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.532	51.160 49.814	13.535 14.051	1.387 1.667

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 76.01 %	20.48 % 21.44 %	2.10 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5059	3984 3824	1035 1112	117 123	77.57 % 75.59 %	20.15 % 21.98 %	2.28 % 2.43 %
Elektronics	4977 5004	3884 3782	992 1085	101 137	78.04 % 75.58 %	19.93 % 21.68 %	2.03 % 2.74 %
Entertainment	5090 4969	3923 3771	1055 1080	112 118	77.07 % 75.89 %	20.73 % 21.73 %	2.20 % 2.37 %
Cosmetics & Beauty	5184 4967	4023 3825	1054 1012	107 130	77.60 % 77.01 %	20.33 % 20.37 %	2.06 % 2.62 %
Food & Drink	5275 5088	4053 3806	1108 1157	114 125	76.83 % 74.80 %	21.00 % 22.74 %	2.16 % 2.46 %
Home & Garden	4841 5075	3737 3902	1002 1044	102 129	77.19 % 76.89 %	20.70 % 20.57 %	2.11 % 2.54 %
Finance	4984 4998	4024 3968	864 896	96 134	80.74 % 79.39 %	17.34 % 17.93 %	1.93 % 2.68 %
Health	5118 5058	4140 4023	872 910	106 125	80.89 % 79.54 %	17.04 % 17.99 %	2.07 % 2.47 %
Pets	4994 5149	3849 3864	1034 1144	111 141	77.07 % 75.04 %	20.70 % 22.22 %	2.22 % 2.74 %
Sport & Fitness	5103 5025	3901 3813	1104 1086	98 126	76.45 % 75.88 %	21.63 % 21.61 %	1.92 % 2.51 %
Job & Career	5105 4999	3861 3692	1133 1181	111 126	75.63 % 73.85 %	22.19 % 23.62 %	2.17 % 2.52 %
Dating	5136 5033	3754 3599	1280 1318	102 116	73.09 % 71.51 %	24.92 % 26.19 %	1.99 % 2.30 %
Other	5139 5108	4027 3945	1002 1026	110 137	78.36 % 77.23 %	19.50 % 20.09 %	2.14 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4608	3505 3333	1166 1160	97 115	73.51 % 72.33 %	24.45 % 25.17 %	2.03 % 2.50 %
Outlook Mail	4707 4561	3566 3382	1045 1069	96 110	75.76 % 74.15 %	22.20 % 23.44 %	2.04 % 2.41 %
Yahoo Mail	4679 4726	3546 3542	1029 1061	104 123	75.79 % 74.95 %	21.99 % 22.45 %	2.22 % 2.60 %
AOL Mail	4750 4571	3617 3427	1018 1027	115 117	76.15 % 74.97 %	21.43 % 22.47 %	2.42 % 2.56 %
Mail.com	4786 4884	3790 3802	898 960	98 122	79.19 % 77.85 %	18.76 % 19.66 %	2.05 % 2.50 %
Yandex Mail	4665 4629	3606 3472	963 1031	96 126	77.30 % 75.01 %	20.64 % 22.27 %	2.06 % 2.72 %
GMX Mail	4801 4627	3630 3430	1074 1076	97 121	75.61 % 74.13 %	22.37 % 23.25 %	2.02 % 2.62 %
Zoho Mail	4693 4991	3693 3853	896 997	104 141	78.69 % 77.20 %	19.09 % 19.98 %	2.22 % 2.83 %
ProtonMail	4705 4702	3720 3652	887 949	98 101	79.06 % 77.67 %	18.85 % 20.18 %	2.08 % 2.15 %
Custom Mail	4677 4720	3780 3733	807 870	90 117	80.82 % 79.09 %	17.25 % 18.43 %	1.92 % 2.48 %
iCloud Mail	4582 4717	3382 3405	1110 1194	90 118	73.81 % 72.19 %	24.23 % 25.31 %	1.96 % 2.50 %
Tuta	4734 4458	3727 3506	908 843	99 109	78.73 % 78.65 %	19.18 % 18.91 %	2.09 % 2.45 %
Juno.com	4865 4647	3883 3638	874 888	108 121	79.82 % 78.29 %	17.97 % 19.11 %	2.22 % 2.60 %
Mailfence	4670 4691	3715 3639	860 926	95 126	79.55 % 77.57 %	18.42 % 19.74 %	2.03 % 2.69 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.