MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.204	51.137 50.113	13.071 12.867	1.361 1.421

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.05 %	20.03 % 20.04 %	2.09 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4978	3871 3868	1037 1027	101 106	77.62 % 77.70 %	20.79 % 20.63 %	2.03 % 2.13 %
Elektronics	4907 4832	3871 3769	970 954	94 109	78.89 % 78.00 %	19.77 % 19.74 %	1.92 % 2.26 %
Entertainment	5288 4791	4105 3718	1108 989	111 102	77.63 % 77.60 %	20.95 % 20.64 %	2.10 % 2.13 %
Cosmetics & Beauty	5049 4985	3985 3929	967 965	114 106	78.93 % 78.82 %	19.15 % 19.36 %	2.26 % 2.13 %
Food & Drink	5265 4971	4089 3834	1079 1051	121 109	77.66 % 77.13 %	20.49 % 21.14 %	2.30 % 2.19 %
Home & Garden	4715 5054	3648 3925	985 1029	102 111	77.37 % 77.66 %	20.89 % 20.36 %	2.16 % 2.20 %
Finance	5020 4944	4070 4034	868 816	98 119	81.08 % 81.59 %	17.29 % 16.50 %	1.95 % 2.41 %
Health	5008 4803	4086 3909	840 801	103 102	81.59 % 81.39 %	16.77 % 16.68 %	2.06 % 2.12 %
Pets	4928 4908	3860 3795	989 1007	105 117	78.33 % 77.32 %	20.07 % 20.52 %	2.13 % 2.38 %
Sport & Fitness	5039 4877	3930 3812	1033 971	103 110	77.99 % 78.16 %	20.50 % 19.91 %	2.04 % 2.26 %
Job & Career	4989 5067	3816 3861	1090 1110	104 116	76.49 % 76.20 %	21.85 % 21.91 %	2.08 % 2.29 %
Dating	4949 5094	3721 3802	1147 1198	99 103	75.19 % 74.64 %	23.18 % 23.52 %	2.00 % 2.02 %
Other	5123 4900	4085 3857	958 949	106 111	79.74 % 78.71 %	18.70 % 19.37 %	2.07 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4569	3618 3415	1136 1075	87 100	75.36 % 74.74 %	23.66 % 23.53 %	1.81 % 2.19 %
Outlook Mail	4589 4610	3525 3524	997 1005	89 93	76.81 % 76.44 %	21.73 % 21.80 %	1.94 % 2.02 %
Yahoo Mail	4637 4580	3550 3571	970 928	108 109	76.56 % 77.97 %	20.92 % 20.26 %	2.33 % 2.38 %
AOL Mail	4887 4705	3788 3634	1014 976	103 103	77.51 % 77.24 %	20.75 % 20.74 %	2.11 % 2.19 %
Mail.com	4789 4744	3814 3757	902 890	104 108	79.64 % 79.19 %	18.83 % 18.76 %	2.17 % 2.28 %
Yandex Mail	4681 4658	3641 3611	958 938	105 109	77.78 % 77.52 %	20.47 % 20.14 %	2.24 % 2.34 %
GMX Mail	4864 4665	3723 3583	1076 995	93 106	76.54 % 76.81 %	22.12 % 21.33 %	1.91 % 2.27 %
Zoho Mail	4722 4688	3765 3691	890 905	108 115	79.73 % 78.73 %	18.85 % 19.30 %	2.29 % 2.45 %
ProtonMail	4729 4551	3786 3629	870 841	94 95	80.06 % 79.74 %	18.40 % 18.48 %	1.99 % 2.09 %
Custom Mail	4626 4735	3781 3814	770 853	87 102	81.73 % 80.55 %	16.65 % 18.01 %	1.88 % 2.15 %
iCloud Mail	4499 4658	3371 3490	1073 1093	89 96	74.93 % 74.92 %	23.85 % 23.47 %	1.98 % 2.06 %
Tuta	4741 4600	3807 3669	856 826	103 98	80.30 % 79.76 %	18.06 % 17.96 %	2.17 % 2.13 %
Juno.com	4741 4593	3812 3679	842 820	103 107	80.40 % 80.10 %	17.76 % 17.85 %	2.17 % 2.33 %
Mailfence	3961 3848	3156 3046	717 722	88 80	79.68 % 79.16 %	18.10 % 18.76 %	2.22 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.