MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.858	59.487 58.628	15.878 16.294	1.594 1.936

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.28 %	20.63 % 21.20 %	2.07 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5793	4650 4368	1219 1277	131 148	77.50 % 75.40 %	20.32 % 22.04 %	2.18 % 2.55 %
Elektronics	5883 5956	4607 4551	1161 1254	115 151	78.31 % 76.41 %	19.73 % 21.05 %	1.95 % 2.54 %
Entertainment	5935 6183	4556 4727	1250 1301	129 155	76.76 % 76.45 %	21.06 % 21.04 %	2.17 % 2.51 %
Cosmetics & Beauty	5962 5824	4613 4492	1217 1191	132 141	77.37 % 77.13 %	20.41 % 20.45 %	2.21 % 2.42 %
Food & Drink	5877 5816	4530 4395	1223 1272	124 149	77.08 % 75.57 %	20.81 % 21.87 %	2.11 % 2.56 %
Home & Garden	5876 6029	4533 4620	1218 1258	125 151	77.14 % 76.63 %	20.73 % 20.87 %	2.13 % 2.50 %
Finance	5828 5791	4709 4607	1005 1037	114 147	80.80 % 79.55 %	17.24 % 17.91 %	1.96 % 2.54 %
Health	5965 5962	4812 4710	1037 1098	116 154	80.67 % 79.00 %	17.38 % 18.42 %	1.94 % 2.58 %
Pets	5918 6050	4536 4553	1259 1343	123 154	76.65 % 75.26 %	21.27 % 22.20 %	2.08 % 2.55 %
Sport & Fitness	5894 5779	4500 4388	1275 1240	119 151	76.35 % 75.93 %	21.63 % 21.46 %	2.02 % 2.61 %
Job & Career	6055 5773	4585 4307	1341 1323	129 143	75.72 % 74.61 %	22.15 % 22.92 %	2.13 % 2.48 %
Dating	5860 5994	4263 4331	1486 1518	111 145	72.75 % 72.26 %	25.36 % 25.33 %	1.89 % 2.42 %
Other	5906 5908	4593 4579	1187 1182	126 147	77.77 % 77.51 %	20.10 % 20.01 %	2.13 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5422	4158 3936	1348 1344	118 142	73.93 % 72.59 %	23.97 % 24.79 %	2.10 % 2.62 %
Outlook Mail	5631 5393	4270 4023	1245 1236	116 134	75.83 % 74.60 %	22.11 % 22.92 %	2.06 % 2.48 %
Yahoo Mail	5381 5528	4091 4164	1175 1234	115 130	76.03 % 75.33 %	21.84 % 22.32 %	2.14 % 2.35 %
AOL Mail	5499 5384	4208 4061	1173 1186	118 137	76.52 % 75.43 %	21.33 % 22.03 %	2.15 % 2.54 %
Mail.com	5538 5645	4376 4400	1048 1114	114 131	79.02 % 77.95 %	18.92 % 19.73 %	2.06 % 2.32 %
Yandex Mail	5381 5543	4133 4184	1149 1218	99 141	76.81 % 75.48 %	21.35 % 21.97 %	1.84 % 2.54 %
GMX Mail	5464 5362	4128 3990	1219 1241	117 131	75.55 % 74.41 %	22.31 % 23.14 %	2.14 % 2.44 %
Zoho Mail	5556 5625	4351 4340	1090 1142	115 143	78.31 % 77.16 %	19.62 % 20.30 %	2.07 % 2.54 %
ProtonMail	5564 5466	4405 4255	1043 1078	116 133	79.17 % 77.84 %	18.75 % 19.72 %	2.08 % 2.43 %
Custom Mail	5358 5597	4305 4421	944 1034	109 142	80.35 % 78.99 %	17.62 % 18.47 %	2.03 % 2.54 %
iCloud Mail	5424 5688	3991 4135	1320 1398	113 155	73.58 % 72.70 %	24.34 % 24.58 %	2.08 % 2.73 %
Tuta	5520 5271	4346 4141	1060 988	114 142	78.73 % 78.56 %	19.20 % 18.74 %	2.07 % 2.69 %
Juno.com	5487 5482	4361 4328	999 1019	127 135	79.48 % 78.95 %	18.21 % 18.59 %	2.31 % 2.46 %
Mailfence	5532 5452	4364 4250	1065 1062	103 140	78.89 % 77.95 %	19.25 % 19.48 %	1.86 % 2.57 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.