MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 455.533	349.090 363.045	88.530 78.900	16.759 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 79.70 %	19.48 % 17.32 %	3.69 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 34660	27966 28725	5966 5010	1149 925	79.72 % 82.88 %	17.01 % 14.45 %	3.28 % 2.67 %
Elektronics	35085 35099	27271 28234	6590 5883	1224 982	77.73 % 80.44 %	18.78 % 16.76 %	3.49 % 2.80 %
Entertainment	34505 34685	26407 27643	6789 6041	1309 1001	76.53 % 79.70 %	19.68 % 17.42 %	3.79 % 2.89 %
Cosmetics & Beauty	34947 35282	26813 28084	6851 6140	1283 1058	76.72 % 79.60 %	19.60 % 17.40 %	3.67 % 3.00 %
Food & Drink	35135 34849	28031 28753	5937 5198	1167 898	79.78 % 82.51 %	16.90 % 14.92 %	3.32 % 2.58 %
Home & Garden	35372 34914	28187 28875	6028 5159	1157 880	79.69 % 82.70 %	17.04 % 14.78 %	3.27 % 2.52 %
Finance	34806 35120	25639 26790	7757 7116	1410 1214	73.66 % 76.28 %	22.29 % 20.26 %	4.05 % 3.46 %
Health	35129 35146	26161 27125	7614 6883	1354 1138	74.47 % 77.18 %	21.67 % 19.58 %	3.85 % 3.24 %
Pets	34197 35163	27046 28803	5941 5409	1210 951	79.09 % 81.91 %	17.37 % 15.38 %	3.54 % 2.70 %
Sport & Fitness	34396 35177	26119 27723	6936 6362	1341 1092	75.94 % 78.81 %	20.17 % 18.09 %	3.90 % 3.10 %
Job & Career	34819 35035	26087 27123	7293 6689	1439 1223	74.92 % 77.42 %	20.95 % 19.09 %	4.13 % 3.49 %
Dating	35895 34905	25765 26221	8635 7466	1495 1218	71.78 % 75.12 %	24.06 % 21.39 %	4.16 % 3.49 %
Other	35012 35498	27598 28946	6193 5544	1221 1008	78.82 % 81.54 %	17.69 % 15.62 %	3.49 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 43874	32207 33441	10048 8942	1844 1491	73.03 % 76.22 %	22.79 % 20.38 %	4.18 % 3.40 %
Outlook Mail	43654 44031	32443 33852	9453 8713	1758 1466	74.32 % 76.88 %	21.65 % 19.79 %	4.03 % 3.33 %
Yahoo Mail	44057 43658	33629 34662	8754 7679	1674 1317	76.33 % 79.39 %	19.87 % 17.59 %	3.80 % 3.02 %
AOL Mail	44353 44257	33832 35071	8851 7834	1670 1352	76.28 % 79.24 %	19.96 % 17.70 %	3.77 % 3.05 %
Mail.com	44138 44283	34113 35697	8405 7353	1620 1233	77.29 % 80.61 %	19.04 % 16.60 %	3.67 % 2.78 %
Yandex Mail	44334 44160	33262 34275	9344 8372	1728 1513	75.03 % 77.62 %	21.08 % 18.96 %	3.90 % 3.43 %
GMX Mail	44042 44728	34126 35875	8370 7644	1546 1209	77.49 % 80.21 %	19.00 % 17.09 %	3.51 % 2.70 %
Zoho Mail	44249 43490	34612 35413	8162 6881	1475 1196	78.22 % 81.43 %	18.45 % 15.82 %	3.33 % 2.75 %
ProtonMail	43516 44510	34251 36215	7796 7133	1469 1162	78.71 % 81.36 %	17.92 % 16.03 %	3.38 % 2.61 %
Custom Mail	43754 44089	34935 36285	7391 6628	1428 1176	79.84 % 82.30 %	16.89 % 15.03 %	3.26 % 2.67 %
iCloud Mail	4808 4851	3742 3885	831 760	235 206	77.83 % 80.09 %	17.28 % 15.67 %	4.89 % 4.25 %
Tuta	4695 4916	3969 4269	577 508	149 139	84.54 % 86.84 %	12.29 % 10.33 %	3.17 % 2.83 %
Juno.com	4680 4686	3969 4105	548 453	163 128	84.81 % 87.60 %	11.71 % 9.67 %	3.48 % 2.73 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.