MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.664	51.054 50.495	13.829 13.655	1.499 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 76.90 %	20.83 % 20.80 %	2.26 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5053	3894 3865	1089 1076	118 112	76.34 % 76.49 %	21.35 % 21.29 %	2.31 % 2.22 %
Elektronics	4904 4953	3804 3808	996 1023	104 122	77.57 % 76.88 %	20.31 % 20.65 %	2.12 % 2.46 %
Entertainment	5369 4914	4076 3762	1171 1046	122 106	75.92 % 76.56 %	21.81 % 21.29 %	2.27 % 2.16 %
Cosmetics & Beauty	5168 5119	4006 3980	1041 1025	121 114	77.52 % 77.75 %	20.14 % 20.02 %	2.34 % 2.23 %
Food & Drink	5285 5062	4035 3841	1124 1107	126 114	76.35 % 75.88 %	21.27 % 21.87 %	2.38 % 2.25 %
Home & Garden	4863 5189	3697 3999	1056 1073	110 117	76.02 % 77.07 %	21.71 % 20.68 %	2.26 % 2.25 %
Finance	5073 5015	4069 4049	898 840	106 126	80.21 % 80.74 %	17.70 % 16.75 %	2.09 % 2.51 %
Health	5124 4957	4147 4008	861 844	116 105	80.93 % 80.86 %	16.80 % 17.03 %	2.26 % 2.12 %
Pets	4941 5125	3794 3895	1033 1099	114 131	76.79 % 76.00 %	20.91 % 21.44 %	2.31 % 2.56 %
Sport & Fitness	5173 4955	3949 3800	1111 1038	113 117	76.34 % 76.69 %	21.48 % 20.95 %	2.18 % 2.36 %
Job & Career	5096 5057	3798 3772	1183 1166	115 119	74.53 % 74.59 %	23.21 % 23.06 %	2.26 % 2.35 %
Dating	5038 5222	3682 3795	1241 1317	115 110	73.08 % 72.67 %	24.63 % 25.22 %	2.28 % 2.11 %
Other	5247 5043	4103 3921	1025 1001	119 121	78.20 % 77.75 %	19.53 % 19.85 %	2.27 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4600	3525 3347	1190 1147	99 106	73.22 % 72.76 %	24.72 % 24.93 %	2.06 % 2.30 %
Outlook Mail	4762 4654	3581 3492	1078 1063	103 99	75.20 % 75.03 %	22.64 % 22.84 %	2.16 % 2.13 %
Yahoo Mail	4667 4654	3510 3571	1038 969	119 114	75.21 % 76.73 %	22.24 % 20.82 %	2.55 % 2.45 %
AOL Mail	4835 4725	3679 3594	1043 1022	113 109	76.09 % 76.06 %	21.57 % 21.63 %	2.34 % 2.31 %
Mail.com	4713 4767	3701 3740	903 913	109 114	78.53 % 78.46 %	19.16 % 19.15 %	2.31 % 2.39 %
Yandex Mail	4602 4664	3523 3542	970 1006	109 116	76.55 % 75.94 %	21.08 % 21.57 %	2.37 % 2.49 %
GMX Mail	4884 4716	3652 3538	1126 1068	106 110	74.77 % 75.02 %	23.05 % 22.65 %	2.17 % 2.33 %
Zoho Mail	4719 4866	3669 3777	935 967	115 122	77.75 % 77.62 %	19.81 % 19.87 %	2.44 % 2.51 %
ProtonMail	4809 4536	3772 3570	933 871	104 95	78.44 % 78.70 %	19.40 % 19.20 %	2.16 % 2.09 %
Custom Mail	4669 4794	3797 3826	778 861	94 107	81.32 % 79.81 %	16.66 % 17.96 %	2.01 % 2.23 %
iCloud Mail	4648 4777	3388 3495	1161 1179	99 103	72.89 % 73.16 %	24.98 % 24.68 %	2.13 % 2.16 %
Tuta	4741 4533	3737 3593	898 842	106 98	78.82 % 79.26 %	18.94 % 18.57 %	2.24 % 2.16 %
Juno.com	4766 4730	3779 3749	878 864	109 117	79.29 % 79.26 %	18.42 % 18.27 %	2.29 % 2.47 %
Mailfence	4753 4648	3741 3661	898 883	114 104	78.71 % 78.77 %	18.89 % 19.00 %	2.40 % 2.24 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.