Mailjet and MailChimp Email Deliverability Comparison

Mailjet

MailChimp

In this comparison, the deliverability of Mailjet and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.576 76.613	58.832 59.252	15.933 15.766	1.811 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 77.34 %	20.81 % 20.58 %	2.36 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5878 5967	4475 4621	1267 1214	136 132	76.13 % 77.44 %	21.55 % 20.35 %	2.31 % 2.21 %
Elektronics	5926 5833	4543 4562	1242 1155	141 116	76.66 % 78.21 %	20.96 % 19.80 %	2.38 % 1.99 %
Entertainment	6023 5887	4621 4518	1263 1242	139 127	76.72 % 76.75 %	20.97 % 21.10 %	2.31 % 2.16 %
Cosmetics & Beauty	5837 5995	4530 4649	1176 1213	131 133	77.61 % 77.55 %	20.15 % 20.23 %	2.24 % 2.22 %
Food & Drink	5760 5899	4371 4523	1249 1254	140 122	75.89 % 76.67 %	21.68 % 21.26 %	2.43 % 2.07 %
Home & Garden	5928 5782	4572 4470	1221 1189	135 123	77.13 % 77.31 %	20.60 % 20.56 %	2.28 % 2.13 %
Finance	5874 5772	4721 4663	1008 994	145 115	80.37 % 80.79 %	17.16 % 17.22 %	2.47 % 1.99 %
Health	5948 5975	4746 4841	1060 1020	142 114	79.79 % 81.02 %	17.82 % 17.07 %	2.39 % 1.91 %
Pets	6035 5858	4594 4488	1292 1246	149 124	76.12 % 76.61 %	21.41 % 21.27 %	2.47 % 2.12 %
Sport & Fitness	5799 5916	4443 4517	1213 1279	143 120	76.62 % 76.35 %	20.92 % 21.62 %	2.47 % 2.03 %
Job & Career	5749 5965	4325 4522	1288 1315	136 128	75.23 % 75.81 %	22.40 % 22.05 %	2.37 % 2.15 %
Dating	5899 5837	4269 4253	1498 1471	132 113	72.37 % 72.86 %	25.39 % 25.20 %	2.24 % 1.94 %
Other	5920 5927	4622 4625	1156 1174	142 128	78.07 % 78.03 %	19.53 % 19.81 %	2.40 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5532	3934 4089	1301 1328	129 115	73.34 % 73.92 %	24.25 % 24.01 %	2.40 % 2.08 %
Outlook Mail	5368 5564	4043 4210	1202 1236	123 118	75.32 % 75.66 %	22.39 % 22.21 %	2.29 % 2.12 %
Yahoo Mail	5589 5448	4235 4117	1227 1213	127 118	75.77 % 75.57 %	21.95 % 22.27 %	2.27 % 2.17 %
AOL Mail	5347 5409	4060 4134	1161 1161	126 114	75.93 % 76.43 %	21.71 % 21.46 %	2.36 % 2.11 %
Mail.com	5588 5504	4364 4344	1095 1044	129 116	78.10 % 78.92 %	19.60 % 18.97 %	2.31 % 2.11 %
Yandex Mail	5512 5317	4183 4106	1193 1115	136 96	75.89 % 77.22 %	21.64 % 20.97 %	2.47 % 1.81 %
GMX Mail	5321 5521	3984 4158	1213 1243	124 120	74.87 % 75.31 %	22.80 % 22.51 %	2.33 % 2.17 %
Zoho Mail	5759 5495	4475 4314	1141 1067	143 114	77.70 % 78.51 %	19.81 % 19.42 %	2.48 % 2.07 %
ProtonMail	5469 5549	4293 4390	1059 1043	117 116	78.50 % 79.11 %	19.36 % 18.80 %	2.14 % 2.09 %
Custom Mail	5504 5367	4395 4325	980 933	129 109	79.85 % 80.59 %	17.81 % 17.38 %	2.34 % 2.03 %
iCloud Mail	5606 5449	4087 4026	1379 1311	140 112	72.90 % 73.89 %	24.60 % 24.06 %	2.50 % 2.06 %
Tuta	5250 5457	4179 4309	943 1035	128 113	79.60 % 78.96 %	17.96 % 18.97 %	2.44 % 2.07 %
Juno.com	5419 5540	4303 4416	987 1000	129 124	79.41 % 79.71 %	18.21 % 18.05 %	2.38 % 2.24 %
Mailfence	5480 5461	4297 4314	1052 1037	131 110	78.41 % 79.00 %	19.20 % 18.99 %	2.39 % 2.01 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.