Mailjet and MailChimp Email Deliverability Comparison

Mailjet

MailChimp

In this comparison, the deliverability of Mailjet and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.497 64.544	49.978 51.065	12.500 12.507	1.457 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 79.12 %	19.69 % 19.38 %	2.29 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4936 4875	3890 3825	1010 979	111 106	78.81 % 78.46 %	20.46 % 20.08 %	2.25 % 2.17 %
Elektronics	4799 4838	3792 3830	927 942	113 103	79.02 % 79.16 %	19.32 % 19.47 %	2.35 % 2.13 %
Entertainment	4871 5193	3816 4062	971 1048	107 118	78.34 % 78.22 %	19.93 % 20.18 %	2.20 % 2.27 %
Cosmetics & Beauty	4777 4990	3771 3989	916 913	107 119	78.94 % 79.94 %	19.18 % 18.30 %	2.24 % 2.38 %
Food & Drink	4949 5230	3864 4120	1015 1021	114 129	78.08 % 78.78 %	20.51 % 19.52 %	2.30 % 2.47 %
Home & Garden	5003 4733	3910 3704	994 949	117 111	78.15 % 78.26 %	19.87 % 20.05 %	2.34 % 2.35 %
Finance	4844 4973	3949 4052	809 855	119 106	81.52 % 81.48 %	16.70 % 17.19 %	2.46 % 2.13 %
Health	4803 4995	3903 4094	806 847	108 114	81.26 % 81.96 %	16.78 % 16.96 %	2.25 % 2.28 %
Pets	4794 4933	3748 3909	984 937	116 115	78.18 % 79.24 %	20.53 % 18.99 %	2.42 % 2.33 %
Sport & Fitness	4779 4958	3772 3915	935 983	109 109	78.93 % 78.96 %	19.56 % 19.83 %	2.28 % 2.20 %
Job & Career	4955 4998	3817 3859	1061 1057	117 115	77.03 % 77.21 %	21.41 % 21.15 %	2.36 % 2.30 %
Dating	5107 4840	3880 3712	1150 1048	107 108	75.97 % 76.69 %	22.52 % 21.65 %	2.10 % 2.23 %
Other	4880 4988	3866 3994	922 928	112 109	79.22 % 80.07 %	18.89 % 18.60 %	2.30 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4820	3515 3701	1045 1051	108 100	75.84 % 76.78 %	22.55 % 21.80 %	2.33 % 2.07 %
Outlook Mail	4576 4592	3531 3603	970 943	100 99	77.16 % 78.46 %	21.20 % 20.54 %	2.19 % 2.16 %
Yahoo Mail	4576 4594	3611 3586	900 906	110 112	78.91 % 78.06 %	19.67 % 19.72 %	2.40 % 2.44 %
AOL Mail	4733 4861	3682 3820	974 969	111 111	77.79 % 78.58 %	20.58 % 19.93 %	2.35 % 2.28 %
Mail.com	4761 4827	3798 3873	877 880	110 112	79.77 % 80.24 %	18.42 % 18.23 %	2.31 % 2.32 %
Yandex Mail	4752 4728	3743 3693	929 953	111 115	78.77 % 78.11 %	19.55 % 20.16 %	2.34 % 2.43 %
GMX Mail	4652 4845	3632 3773	962 1031	107 99	78.07 % 77.87 %	20.68 % 21.28 %	2.30 % 2.04 %
Zoho Mail	4694 4651	3716 3739	896 866	117 115	79.16 % 80.39 %	19.09 % 18.62 %	2.49 % 2.47 %
ProtonMail	4561 4713	3649 3793	839 845	105 102	80.00 % 80.48 %	18.40 % 17.93 %	2.30 % 2.16 %
Custom Mail	4762 4655	3849 3809	867 772	103 96	80.83 % 81.83 %	18.21 % 16.58 %	2.16 % 2.06 %
iCloud Mail	4591 4525	3508 3464	1028 1020	96 99	76.41 % 76.55 %	22.39 % 22.54 %	2.09 % 2.19 %
Tuta	4623 4762	3675 3840	849 848	107 116	79.49 % 80.64 %	18.36 % 17.81 %	2.31 % 2.44 %
Juno.com	4556 4807	3669 3870	802 835	109 111	80.53 % 80.51 %	17.60 % 17.37 %	2.39 % 2.31 %
Mailfence	3025 3164	2400 2501	562 588	63 75	79.34 % 79.05 %	18.58 % 18.58 %	2.08 % 2.37 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.