Mailjet and MailChimp Email Deliverability Comparison

Mailjet

MailChimp

In this comparison, the deliverability of Mailjet and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.204 65.267	50.113 51.137	12.867 13.071	1.421 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 78.35 %	20.04 % 20.03 %	2.21 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4978 4987	3868 3871	1027 1037	106 101	77.70 % 77.62 %	20.63 % 20.79 %	2.13 % 2.03 %
Elektronics	4832 4907	3769 3871	954 970	109 94	78.00 % 78.89 %	19.74 % 19.77 %	2.26 % 1.92 %
Entertainment	4791 5288	3718 4105	989 1108	102 111	77.60 % 77.63 %	20.64 % 20.95 %	2.13 % 2.10 %
Cosmetics & Beauty	4985 5049	3929 3985	965 967	106 114	78.82 % 78.93 %	19.36 % 19.15 %	2.13 % 2.26 %
Food & Drink	4971 5265	3834 4089	1051 1079	109 121	77.13 % 77.66 %	21.14 % 20.49 %	2.19 % 2.30 %
Home & Garden	5054 4715	3925 3648	1029 985	111 102	77.66 % 77.37 %	20.36 % 20.89 %	2.20 % 2.16 %
Finance	4944 5020	4034 4070	816 868	119 98	81.59 % 81.08 %	16.50 % 17.29 %	2.41 % 1.95 %
Health	4803 5008	3909 4086	801 840	102 103	81.39 % 81.59 %	16.68 % 16.77 %	2.12 % 2.06 %
Pets	4908 4928	3795 3860	1007 989	117 105	77.32 % 78.33 %	20.52 % 20.07 %	2.38 % 2.13 %
Sport & Fitness	4877 5039	3812 3930	971 1033	110 103	78.16 % 77.99 %	19.91 % 20.50 %	2.26 % 2.04 %
Job & Career	5067 4989	3861 3816	1110 1090	116 104	76.20 % 76.49 %	21.91 % 21.85 %	2.29 % 2.08 %
Dating	5094 4949	3802 3721	1198 1147	103 99	74.64 % 75.19 %	23.52 % 23.18 %	2.02 % 2.00 %
Other	4900 5123	3857 4085	949 958	111 106	78.71 % 79.74 %	19.37 % 18.70 %	2.27 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4801	3415 3618	1075 1136	100 87	74.74 % 75.36 %	23.53 % 23.66 %	2.19 % 1.81 %
Outlook Mail	4610 4589	3524 3525	1005 997	93 89	76.44 % 76.81 %	21.80 % 21.73 %	2.02 % 1.94 %
Yahoo Mail	4580 4637	3571 3550	928 970	109 108	77.97 % 76.56 %	20.26 % 20.92 %	2.38 % 2.33 %
AOL Mail	4705 4887	3634 3788	976 1014	103 103	77.24 % 77.51 %	20.74 % 20.75 %	2.19 % 2.11 %
Mail.com	4744 4789	3757 3814	890 902	108 104	79.19 % 79.64 %	18.76 % 18.83 %	2.28 % 2.17 %
Yandex Mail	4658 4681	3611 3641	938 958	109 105	77.52 % 77.78 %	20.14 % 20.47 %	2.34 % 2.24 %
GMX Mail	4665 4864	3583 3723	995 1076	106 93	76.81 % 76.54 %	21.33 % 22.12 %	2.27 % 1.91 %
Zoho Mail	4688 4722	3691 3765	905 890	115 108	78.73 % 79.73 %	19.30 % 18.85 %	2.45 % 2.29 %
ProtonMail	4551 4729	3629 3786	841 870	95 94	79.74 % 80.06 %	18.48 % 18.40 %	2.09 % 1.99 %
Custom Mail	4735 4626	3814 3781	853 770	102 87	80.55 % 81.73 %	18.01 % 16.65 %	2.15 % 1.88 %
iCloud Mail	4658 4499	3490 3371	1093 1073	96 89	74.92 % 74.93 %	23.47 % 23.85 %	2.06 % 1.98 %
Tuta	4600 4741	3669 3807	826 856	98 103	79.76 % 80.30 %	17.96 % 18.06 %	2.13 % 2.17 %
Juno.com	4593 4741	3679 3812	820 842	107 103	80.10 % 80.40 %	17.85 % 17.76 %	2.33 % 2.17 %
Mailfence	3848 3961	3046 3156	722 717	80 88	79.16 % 79.68 %	18.76 % 18.10 %	2.08 % 2.22 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.