Mailjet and MailChimp Email Deliverability Comparison

Mailjet

MailChimp

In this comparison, the deliverability of Mailjet and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.742 76.936	59.121 59.712	15.917 15.605	1.704 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.04 % 77.61 %	20.74 % 20.28 %	2.22 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5922 5992	4527 4655	1267 1204	128 133	76.44 % 77.69 %	21.39 % 20.09 %	2.16 % 2.22 %
Elektronics	5854 5825	4491 4567	1229 1145	134 113	76.72 % 78.40 %	20.99 % 19.66 %	2.29 % 1.94 %
Entertainment	5965 5903	4590 4538	1250 1232	125 133	76.95 % 76.88 %	20.96 % 20.87 %	2.10 % 2.25 %
Cosmetics & Beauty	5828 6045	4543 4714	1160 1199	125 132	77.95 % 77.98 %	19.90 % 19.83 %	2.14 % 2.18 %
Food & Drink	5802 5962	4421 4581	1248 1253	133 128	76.20 % 76.84 %	21.51 % 21.02 %	2.29 % 2.15 %
Home & Garden	5997 5803	4655 4506	1210 1172	132 125	77.62 % 77.65 %	20.18 % 20.20 %	2.20 % 2.15 %
Finance	5833 5858	4700 4742	997 998	136 118	80.58 % 80.95 %	17.09 % 17.04 %	2.33 % 2.01 %
Health	5972 5981	4792 4863	1047 998	133 120	80.24 % 81.31 %	17.53 % 16.69 %	2.23 % 2.01 %
Pets	6034 5832	4584 4494	1304 1216	146 122	75.97 % 77.06 %	21.61 % 20.85 %	2.42 % 2.09 %
Sport & Fitness	5814 5982	4466 4589	1219 1270	129 123	76.81 % 76.71 %	20.97 % 21.23 %	2.22 % 2.06 %
Job & Career	5765 5965	4343 4537	1298 1300	124 128	75.33 % 76.06 %	22.52 % 21.79 %	2.15 % 2.15 %
Dating	5987 5889	4340 4313	1525 1466	122 110	72.49 % 73.24 %	25.47 % 24.89 %	2.04 % 1.87 %
Other	5969 5899	4669 4613	1163 1152	137 134	78.22 % 78.20 %	19.48 % 19.53 %	2.30 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5403 5571	3956 4125	1327 1335	120 111	73.22 % 74.04 %	24.56 % 23.96 %	2.22 % 1.99 %
Outlook Mail	5347 5472	4028 4161	1205 1196	114 115	75.33 % 76.04 %	22.54 % 21.86 %	2.13 % 2.10 %
Yahoo Mail	5619 5460	4278 4155	1220 1185	121 120	76.13 % 76.10 %	21.71 % 21.70 %	2.15 % 2.20 %
AOL Mail	5340 5454	4073 4171	1149 1160	118 123	76.27 % 76.48 %	21.52 % 21.27 %	2.21 % 2.26 %
Mail.com	5631 5536	4428 4394	1078 1029	125 113	78.64 % 79.37 %	19.14 % 18.59 %	2.22 % 2.04 %
Yandex Mail	5414 5330	4121 4125	1164 1104	129 101	76.12 % 77.39 %	21.50 % 20.71 %	2.38 % 1.89 %
GMX Mail	5411 5596	4068 4230	1217 1245	126 121	75.18 % 75.59 %	22.49 % 22.25 %	2.33 % 2.16 %
Zoho Mail	5651 5518	4398 4337	1119 1064	134 117	77.83 % 78.60 %	19.80 % 19.28 %	2.37 % 2.12 %
ProtonMail	5461 5600	4300 4443	1058 1034	103 123	78.74 % 79.34 %	19.37 % 18.46 %	1.89 % 2.20 %
Custom Mail	5552 5477	4457 4443	977 924	118 110	80.28 % 81.12 %	17.60 % 16.87 %	2.13 % 2.01 %
iCloud Mail	5591 5452	4097 4036	1365 1303	129 113	73.28 % 74.03 %	24.41 % 23.90 %	2.31 % 2.07 %
Tuta	5320 5533	4233 4385	967 1030	120 118	79.57 % 79.25 %	18.18 % 18.62 %	2.26 % 2.13 %
Juno.com	5458 5504	4334 4396	1000 985	124 123	79.41 % 79.87 %	18.32 % 17.90 %	2.27 % 2.23 %
Mailfence	5544 5433	4350 4311	1071 1011	123 111	78.46 % 79.35 %	19.32 % 18.61 %	2.22 % 2.04 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.