Mailjet and MailChimp Email Deliverability Comparison

Mailjet

MailChimp

In this comparison, the deliverability of Mailjet and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.858 76.959	58.628 59.487	16.294 15.878	1.936 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 77.30 %	21.20 % 20.63 %	2.52 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5793 6000	4368 4650	1277 1219	148 131	75.40 % 77.50 %	22.04 % 20.32 %	2.55 % 2.18 %
Elektronics	5956 5883	4551 4607	1254 1161	151 115	76.41 % 78.31 %	21.05 % 19.73 %	2.54 % 1.95 %
Entertainment	6183 5935	4727 4556	1301 1250	155 129	76.45 % 76.76 %	21.04 % 21.06 %	2.51 % 2.17 %
Cosmetics & Beauty	5824 5962	4492 4613	1191 1217	141 132	77.13 % 77.37 %	20.45 % 20.41 %	2.42 % 2.21 %
Food & Drink	5816 5877	4395 4530	1272 1223	149 124	75.57 % 77.08 %	21.87 % 20.81 %	2.56 % 2.11 %
Home & Garden	6029 5876	4620 4533	1258 1218	151 125	76.63 % 77.14 %	20.87 % 20.73 %	2.50 % 2.13 %
Finance	5791 5828	4607 4709	1037 1005	147 114	79.55 % 80.80 %	17.91 % 17.24 %	2.54 % 1.96 %
Health	5962 5965	4710 4812	1098 1037	154 116	79.00 % 80.67 %	18.42 % 17.38 %	2.58 % 1.94 %
Pets	6050 5918	4553 4536	1343 1259	154 123	75.26 % 76.65 %	22.20 % 21.27 %	2.55 % 2.08 %
Sport & Fitness	5779 5894	4388 4500	1240 1275	151 119	75.93 % 76.35 %	21.46 % 21.63 %	2.61 % 2.02 %
Job & Career	5773 6055	4307 4585	1323 1341	143 129	74.61 % 75.72 %	22.92 % 22.15 %	2.48 % 2.13 %
Dating	5994 5860	4331 4263	1518 1486	145 111	72.26 % 72.75 %	25.33 % 25.36 %	2.42 % 1.89 %
Other	5908 5906	4579 4593	1182 1187	147 126	77.51 % 77.77 %	20.01 % 20.10 %	2.49 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5422 5624	3936 4158	1344 1348	142 118	72.59 % 73.93 %	24.79 % 23.97 %	2.62 % 2.10 %
Outlook Mail	5393 5631	4023 4270	1236 1245	134 116	74.60 % 75.83 %	22.92 % 22.11 %	2.48 % 2.06 %
Yahoo Mail	5528 5381	4164 4091	1234 1175	130 115	75.33 % 76.03 %	22.32 % 21.84 %	2.35 % 2.14 %
AOL Mail	5384 5499	4061 4208	1186 1173	137 118	75.43 % 76.52 %	22.03 % 21.33 %	2.54 % 2.15 %
Mail.com	5645 5538	4400 4376	1114 1048	131 114	77.95 % 79.02 %	19.73 % 18.92 %	2.32 % 2.06 %
Yandex Mail	5543 5381	4184 4133	1218 1149	141 99	75.48 % 76.81 %	21.97 % 21.35 %	2.54 % 1.84 %
GMX Mail	5362 5464	3990 4128	1241 1219	131 117	74.41 % 75.55 %	23.14 % 22.31 %	2.44 % 2.14 %
Zoho Mail	5625 5556	4340 4351	1142 1090	143 115	77.16 % 78.31 %	20.30 % 19.62 %	2.54 % 2.07 %
ProtonMail	5466 5564	4255 4405	1078 1043	133 116	77.84 % 79.17 %	19.72 % 18.75 %	2.43 % 2.08 %
Custom Mail	5597 5358	4421 4305	1034 944	142 109	78.99 % 80.35 %	18.47 % 17.62 %	2.54 % 2.03 %
iCloud Mail	5688 5424	4135 3991	1398 1320	155 113	72.70 % 73.58 %	24.58 % 24.34 %	2.73 % 2.08 %
Tuta	5271 5520	4141 4346	988 1060	142 114	78.56 % 78.73 %	18.74 % 19.20 %	2.69 % 2.07 %
Juno.com	5482 5487	4328 4361	1019 999	135 127	78.95 % 79.48 %	18.59 % 18.21 %	2.46 % 2.31 %
Mailfence	5452 5532	4250 4364	1062 1065	140 103	77.95 % 78.89 %	19.48 % 19.25 %	2.57 % 1.86 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.