Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.354 454.379	365.851 349.090	76.257 88.530	13.246 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.34 % 76.83 %	16.75 % 19.48 %	2.91 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34802 35081	29049 27966	4895 5966	858 1149	83.47 % 79.72 %	14.07 % 17.01 %	2.47 % 3.28 %
Elektronics	35403 35085	28737 27271	5696 6590	970 1224	81.17 % 77.73 %	16.09 % 18.78 %	2.74 % 3.49 %
Entertainment	35090 34505	28162 26407	5920 6789	1008 1309	80.26 % 76.53 %	16.87 % 19.68 %	2.87 % 3.79 %
Cosmetics & Beauty	34636 34947	27832 26813	5836 6851	968 1283	80.36 % 76.72 %	16.85 % 19.60 %	2.79 % 3.67 %
Food & Drink	34938 35135	29089 28031	4965 5937	884 1167	83.26 % 79.78 %	14.21 % 16.90 %	2.53 % 3.32 %
Home & Garden	35066 35372	29176 28187	4945 6028	945 1157	83.20 % 79.69 %	14.10 % 17.04 %	2.69 % 3.27 %
Finance	34905 34806	26922 25639	6794 7757	1189 1410	77.13 % 73.66 %	19.46 % 22.29 %	3.41 % 4.05 %
Health	34938 35129	27276 26161	6535 7614	1127 1354	78.07 % 74.47 %	18.70 % 21.67 %	3.23 % 3.85 %
Pets	34803 34197	28668 27046	5204 5941	931 1210	82.37 % 79.09 %	14.95 % 17.37 %	2.68 % 3.54 %
Sport & Fitness	35141 34396	27735 26119	6285 6936	1121 1341	78.92 % 75.94 %	17.89 % 20.17 %	3.19 % 3.90 %
Job & Career	35906 34819	28084 26087	6673 7293	1149 1439	78.22 % 74.92 %	18.58 % 20.95 %	3.20 % 4.13 %
Dating	34544 35895	26160 25765	7210 8635	1174 1495	75.73 % 71.78 %	20.87 % 24.06 %	3.40 % 4.16 %
Other	35182 35012	28961 27598	5299 6193	922 1221	82.32 % 78.82 %	15.06 % 17.69 %	2.62 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44263 44099	34036 32207	8794 10048	1433 1844	76.89 % 73.03 %	19.87 % 22.79 %	3.24 % 4.18 %
Outlook Mail	44715 43654	34681 32443	8601 9453	1433 1758	77.56 % 74.32 %	19.24 % 21.65 %	3.20 % 4.03 %
Yahoo Mail	43756 44057	34954 33629	7444 8754	1358 1674	79.88 % 76.33 %	17.01 % 19.87 %	3.10 % 3.80 %
AOL Mail	44208 44353	35335 33832	7548 8851	1325 1670	79.93 % 76.28 %	17.07 % 19.96 %	3.00 % 3.77 %
Mail.com	44071 44138	35713 34113	7095 8405	1263 1620	81.04 % 77.29 %	16.10 % 19.04 %	2.87 % 3.67 %
Yandex Mail	44148 44334	34659 33262	8089 9344	1400 1728	78.51 % 75.03 %	18.32 % 21.08 %	3.17 % 3.90 %
GMX Mail	43924 44042	35617 34126	7155 8370	1152 1546	81.09 % 77.49 %	16.29 % 19.00 %	2.62 % 3.51 %
Zoho Mail	44005 44249	36123 34612	6701 8162	1181 1475	82.09 % 78.22 %	15.23 % 18.45 %	2.68 % 3.33 %
ProtonMail	44668 43516	36655 34251	6893 7796	1120 1469	82.06 % 78.71 %	15.43 % 17.92 %	2.51 % 3.38 %
Custom Mail	43408 43754	36229 34935	6101 7391	1078 1428	83.46 % 79.84 %	14.06 % 16.89 %	2.48 % 3.26 %
iCloud Mail	4737 4808	3758 3742	782 831	197 235	79.33 % 77.83 %	16.51 % 17.28 %	4.16 % 4.89 %
Tuta	4689 4695	3993 3969	544 577	152 149	85.16 % 84.54 %	11.60 % 12.29 %	3.24 % 3.17 %
Juno.com	4762 4680	4098 3969	510 548	154 163	86.06 % 84.81 %	10.71 % 11.71 %	3.23 % 3.48 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.