Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.246 436.716	350.700 334.666	73.945 85.970	12.601 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.21 % 76.63 %	16.91 % 19.69 %	2.88 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33405 33707	27843 26813	4745 5793	817 1101	83.35 % 79.55 %	14.20 % 17.19 %	2.45 % 3.27 %
Elektronics	33963 33735	27513 26154	5526 6409	924 1172	81.01 % 77.53 %	16.27 % 19.00 %	2.72 % 3.47 %
Entertainment	33717 33216	27009 25344	5744 6602	964 1270	80.10 % 76.30 %	17.04 % 19.88 %	2.86 % 3.82 %
Cosmetics & Beauty	33276 33580	26702 25695	5661 6651	913 1234	80.24 % 76.52 %	17.01 % 19.81 %	2.74 % 3.67 %
Food & Drink	33556 33653	27910 26800	4815 5749	831 1104	83.17 % 79.64 %	14.35 % 17.08 %	2.48 % 3.28 %
Home & Garden	33604 34056	27925 27087	4784 5864	895 1105	83.10 % 79.54 %	14.24 % 17.22 %	2.66 % 3.24 %
Finance	33516 33485	25792 24596	6589 7534	1135 1355	76.95 % 73.45 %	19.66 % 22.50 %	3.39 % 4.05 %
Health	33534 33764	26116 25060	6345 7402	1073 1302	77.88 % 74.22 %	18.92 % 21.92 %	3.20 % 3.86 %
Pets	33421 32846	27499 25927	5038 5758	884 1161	82.28 % 78.94 %	15.07 % 17.53 %	2.65 % 3.53 %
Sport & Fitness	33797 33031	26626 25021	6096 6728	1075 1282	78.78 % 75.75 %	18.04 % 20.37 %	3.18 % 3.88 %
Job & Career	34505 33466	26947 25014	6465 7067	1093 1385	78.10 % 74.74 %	18.74 % 21.12 %	3.17 % 4.14 %
Dating	33195 34524	25073 24682	7010 8403	1112 1439	75.53 % 71.49 %	21.12 % 24.34 %	3.35 % 4.17 %
Other	33757 33653	27745 26473	5127 6010	885 1170	82.19 % 78.66 %	15.19 % 17.86 %	2.62 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42825 42797	32907 31217	8547 9797	1371 1783	76.84 % 72.94 %	19.96 % 22.89 %	3.20 % 4.17 %
Outlook Mail	43304 42276	33529 31349	8395 9233	1380 1694	77.43 % 74.15 %	19.39 % 21.84 %	3.19 % 4.01 %
Yahoo Mail	42395 42686	33820 32512	7271 8550	1304 1624	79.77 % 76.17 %	17.15 % 20.03 %	3.08 % 3.80 %
AOL Mail	42809 43038	34178 32769	7359 8653	1272 1616	79.84 % 76.14 %	17.19 % 20.11 %	2.97 % 3.75 %
Mail.com	42703 42806	34555 33015	6932 8220	1216 1571	80.92 % 77.13 %	16.23 % 19.20 %	2.85 % 3.67 %
Yandex Mail	42643 42868	33425 32101	7871 9112	1347 1655	78.38 % 74.88 %	18.46 % 21.26 %	3.16 % 3.86 %
GMX Mail	42550 42687	34450 33001	6998 8193	1102 1493	80.96 % 77.31 %	16.45 % 19.19 %	2.59 % 3.50 %
Zoho Mail	42546 42895	34871 33477	6539 7985	1136 1433	81.96 % 78.04 %	15.37 % 18.62 %	2.67 % 3.34 %
ProtonMail	43266 42174	35448 33117	6744 7632	1074 1425	81.93 % 78.52 %	15.59 % 18.10 %	2.48 % 3.38 %
Custom Mail	42066 42398	35066 33784	5958 7220	1042 1394	83.36 % 79.68 %	14.16 % 17.03 %	2.48 % 3.29 %
iCloud Mail	3352 3462	2653 2688	561 590	138 184	79.15 % 77.64 %	16.74 % 17.04 %	4.12 % 5.31 %
Tuta	3386 3355	2880 2855	400 405	106 95	85.06 % 85.10 %	11.81 % 12.07 %	3.13 % 2.83 %
Juno.com	3401 3274	2918 2781	370 380	113 113	85.80 % 84.94 %	10.88 % 11.61 %	3.32 % 3.45 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.