Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.898 66.170	51.506 51.279	13.024 13.498	1.368 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.16 % 77.50 %	19.76 % 20.40 %	2.08 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5107 5120	4013 3951	996 1056	98 113	78.58 % 77.17 %	19.50 % 20.63 %	1.92 % 2.21 %
Elektronics	5096 4901	3986 3847	1017 956	93 98	78.22 % 78.49 %	19.96 % 19.51 %	1.82 % 2.00 %
Entertainment	5211 5184	4058 3990	1029 1082	124 112	77.87 % 76.97 %	19.75 % 20.87 %	2.38 % 2.16 %
Cosmetics & Beauty	5189 5182	4062 4025	1017 1048	110 109	78.28 % 77.67 %	19.60 % 20.22 %	2.12 % 2.10 %
Food & Drink	5074 5293	3945 4058	1027 1117	102 118	77.75 % 76.67 %	20.24 % 21.10 %	2.01 % 2.23 %
Home & Garden	5116 4882	3988 3759	1026 1017	102 106	77.95 % 77.00 %	20.05 % 20.83 %	1.99 % 2.17 %
Finance	5133 5029	4212 4060	806 872	115 97	82.06 % 80.73 %	15.70 % 17.34 %	2.24 % 1.93 %
Health	4995 5101	4044 4143	841 850	110 108	80.96 % 81.22 %	16.84 % 16.66 %	2.20 % 2.12 %
Pets	4967 4972	3866 3836	1002 1029	99 107	77.83 % 77.15 %	20.17 % 20.70 %	1.99 % 2.15 %
Sport & Fitness	5000 5219	3867 3994	1025 1119	108 106	77.34 % 76.53 %	20.50 % 21.44 %	2.16 % 2.03 %
Job & Career	4993 5106	3759 3866	1127 1133	107 107	75.29 % 75.71 %	22.57 % 22.19 %	2.14 % 2.10 %
Dating	4937 5048	3646 3711	1191 1239	100 98	73.85 % 73.51 %	24.12 % 24.54 %	2.03 % 1.94 %
Other	5080 5133	4060 4039	920 980	100 114	79.92 % 78.69 %	18.11 % 19.09 %	1.97 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4650 4838	3482 3557	1076 1183	92 98	74.88 % 73.52 %	23.14 % 24.45 %	1.98 % 2.03 %
Outlook Mail	4844 4761	3734 3595	1007 1070	103 96	77.09 % 75.51 %	20.79 % 22.47 %	2.13 % 2.02 %
Yahoo Mail	4750 4634	3679 3501	971 1024	100 109	77.45 % 75.55 %	20.44 % 22.10 %	2.11 % 2.35 %
AOL Mail	4840 4734	3704 3611	1034 1018	102 105	76.53 % 76.28 %	21.36 % 21.50 %	2.11 % 2.22 %
Mail.com	4581 4888	3653 3873	827 908	101 107	79.74 % 79.23 %	18.05 % 18.58 %	2.20 % 2.19 %
Yandex Mail	4821 4597	3714 3554	1022 945	85 98	77.04 % 77.31 %	21.20 % 20.56 %	1.76 % 2.13 %
GMX Mail	4777 4857	3646 3686	1030 1076	101 95	76.32 % 75.89 %	21.56 % 22.15 %	2.11 % 1.96 %
Zoho Mail	4529 4694	3564 3687	872 902	93 105	78.69 % 78.55 %	19.25 % 19.22 %	2.05 % 2.24 %
ProtonMail	4684 4821	3737 3833	849 890	98 98	79.78 % 79.51 %	18.13 % 18.46 %	2.09 % 2.03 %
Custom Mail	4672 4634	3822 3781	749 764	101 89	81.81 % 81.59 %	16.03 % 16.49 %	2.16 % 1.92 %
iCloud Mail	4616 4504	3445 3317	1068 1099	103 88	74.63 % 73.65 %	23.14 % 24.40 %	2.23 % 1.95 %
Tuta	4777 4738	3778 3741	901 899	98 98	79.09 % 78.96 %	18.86 % 18.97 %	2.05 % 2.07 %
Juno.com	4681 4781	3781 3831	806 843	94 107	80.77 % 80.13 %	17.22 % 17.63 %	2.01 % 2.24 %
Mailfence	4676 4689	3767 3712	812 877	97 100	80.56 % 79.16 %	17.37 % 18.70 %	2.07 % 2.13 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.