Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.017 65.267	51.104 51.137	12.712 13.071	1.428 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.60 % 78.35 %	19.55 % 20.03 %	2.20 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4880 4987	3864 3871	929 1037	101 101	79.18 % 77.62 %	19.04 % 20.79 %	2.07 % 2.03 %
Elektronics	5194 4907	4104 3871	1003 970	109 94	79.01 % 78.89 %	19.31 % 19.77 %	2.10 % 1.92 %
Entertainment	5132 5288	4026 4105	1002 1108	121 111	78.45 % 77.63 %	19.52 % 20.95 %	2.36 % 2.10 %
Cosmetics & Beauty	5065 5049	3963 3985	1019 967	111 114	78.24 % 78.93 %	20.12 % 19.15 %	2.19 % 2.26 %
Food & Drink	5048 5265	3949 4089	999 1079	114 121	78.23 % 77.66 %	19.79 % 20.49 %	2.26 % 2.30 %
Home & Garden	5017 4715	3932 3648	996 985	106 102	78.37 % 77.37 %	19.85 % 20.89 %	2.11 % 2.16 %
Finance	4912 5020	4021 4070	799 868	113 98	81.86 % 81.08 %	16.27 % 17.29 %	2.30 % 1.95 %
Health	5051 5008	4073 4086	899 840	112 103	80.64 % 81.59 %	17.80 % 16.77 %	2.22 % 2.06 %
Pets	4937 4928	3864 3860	971 989	105 105	78.27 % 78.33 %	19.67 % 20.07 %	2.13 % 2.13 %
Sport & Fitness	4941 5039	3852 3930	995 1033	118 103	77.96 % 77.99 %	20.14 % 20.50 %	2.39 % 2.04 %
Job & Career	4792 4989	3658 3816	1039 1090	109 104	76.34 % 76.49 %	21.68 % 21.85 %	2.27 % 2.08 %
Dating	5022 4949	3766 3721	1147 1147	106 99	74.99 % 75.19 %	22.84 % 23.18 %	2.11 % 2.00 %
Other	5026 5123	4032 4085	914 958	103 106	80.22 % 79.74 %	18.19 % 18.70 %	2.05 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4595 4801	3481 3618	1038 1136	99 87	75.76 % 75.36 %	22.59 % 23.66 %	2.15 % 1.81 %
Outlook Mail	4770 4589	3699 3525	995 997	102 89	77.55 % 76.81 %	20.86 % 21.73 %	2.14 % 1.94 %
Yahoo Mail	4651 4637	3598 3550	934 970	103 108	77.36 % 76.56 %	20.08 % 20.92 %	2.21 % 2.33 %
AOL Mail	4851 4887	3765 3788	1004 1014	102 103	77.61 % 77.51 %	20.70 % 20.75 %	2.10 % 2.11 %
Mail.com	4551 4789	3647 3814	821 902	100 104	80.14 % 79.64 %	18.04 % 18.83 %	2.20 % 2.17 %
Yandex Mail	4835 4681	3752 3641	999 958	101 105	77.60 % 77.78 %	20.66 % 20.47 %	2.09 % 2.24 %
GMX Mail	4884 4864	3770 3723	1026 1076	106 93	77.19 % 76.54 %	21.01 % 22.12 %	2.17 % 1.91 %
Zoho Mail	4614 4722	3671 3765	866 890	100 108	79.56 % 79.73 %	18.77 % 18.85 %	2.17 % 2.29 %
ProtonMail	4687 4729	3763 3786	830 870	105 94	80.29 % 80.06 %	17.71 % 18.40 %	2.24 % 1.99 %
Custom Mail	4660 4626	3805 3781	744 770	113 87	81.65 % 81.73 %	15.97 % 16.65 %	2.42 % 1.88 %
iCloud Mail	4603 4499	3474 3371	1056 1073	111 89	75.47 % 74.93 %	22.94 % 23.85 %	2.41 % 1.98 %
Tuta	4614 4741	3658 3807	876 856	102 103	79.28 % 80.30 %	18.99 % 18.06 %	2.21 % 2.17 %
Juno.com	4764 4741	3850 3812	839 842	101 103	80.81 % 80.40 %	17.61 % 17.76 %	2.12 % 2.17 %
Mailfence	3938 3961	3171 3156	684 717	83 88	80.52 % 79.68 %	17.37 % 18.10 %	2.11 % 2.22 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.