Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.931 76.613	60.201 59.252	15.259 15.766	1.471 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 77.34 %	19.83 % 20.58 %	1.91 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5964 5967	4625 4621	1233 1214	106 132	77.55 % 77.44 %	20.67 % 20.35 %	1.78 % 2.21 %
Elektronics	5997 5833	4698 4562	1195 1155	104 116	78.34 % 78.21 %	19.93 % 19.80 %	1.73 % 1.99 %
Entertainment	5971 5887	4671 4518	1180 1242	120 127	78.23 % 76.75 %	19.76 % 21.10 %	2.01 % 2.16 %
Cosmetics & Beauty	6233 5995	4904 4649	1191 1213	138 133	78.68 % 77.55 %	19.11 % 20.23 %	2.21 % 2.22 %
Food & Drink	5954 5899	4617 4523	1231 1254	106 122	77.54 % 76.67 %	20.68 % 21.26 %	1.78 % 2.07 %
Home & Garden	5761 5782	4467 4470	1185 1189	109 123	77.54 % 77.31 %	20.57 % 20.56 %	1.89 % 2.13 %
Finance	6134 5772	5031 4663	982 994	121 115	82.02 % 80.79 %	16.01 % 17.22 %	1.97 % 1.99 %
Health	5850 5975	4791 4841	940 1020	119 114	81.90 % 81.02 %	16.07 % 17.07 %	2.03 % 1.91 %
Pets	5901 5858	4579 4488	1207 1246	115 124	77.60 % 76.61 %	20.45 % 21.27 %	1.95 % 2.12 %
Sport & Fitness	5861 5916	4555 4517	1192 1279	114 120	77.72 % 76.35 %	20.34 % 21.62 %	1.95 % 2.03 %
Job & Career	5852 5965	4456 4522	1292 1315	104 128	76.14 % 75.81 %	22.08 % 22.05 %	1.78 % 2.15 %
Dating	5697 5837	4214 4253	1377 1471	106 113	73.97 % 72.86 %	24.17 % 25.20 %	1.86 % 1.94 %
Other	5756 5927	4593 4625	1054 1174	109 128	79.79 % 78.03 %	18.31 % 19.81 %	1.89 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5451 5532	4094 4089	1258 1328	99 115	75.11 % 73.92 %	23.08 % 24.01 %	1.82 % 2.08 %
Outlook Mail	5695 5564	4365 4210	1210 1236	120 118	76.65 % 75.66 %	21.25 % 22.21 %	2.11 % 2.12 %
Yahoo Mail	5526 5448	4293 4117	1120 1213	113 118	77.69 % 75.57 %	20.27 % 22.27 %	2.04 % 2.17 %
AOL Mail	5406 5409	4159 4134	1146 1161	101 114	76.93 % 76.43 %	21.20 % 21.46 %	1.87 % 2.11 %
Mail.com	5390 5504	4273 4344	1013 1044	104 116	79.28 % 78.92 %	18.79 % 18.97 %	1.93 % 2.11 %
Yandex Mail	5515 5317	4276 4106	1136 1115	103 96	77.53 % 77.22 %	20.60 % 20.97 %	1.87 % 1.81 %
GMX Mail	5402 5521	4129 4158	1169 1243	104 120	76.43 % 75.31 %	21.64 % 22.51 %	1.93 % 2.17 %
Zoho Mail	5407 5495	4262 4314	1046 1067	99 114	78.82 % 78.51 %	19.35 % 19.42 %	1.83 % 2.07 %
ProtonMail	5354 5549	4261 4390	989 1043	104 116	79.59 % 79.11 %	18.47 % 18.80 %	1.94 % 2.09 %
Custom Mail	5513 5367	4487 4325	925 933	101 109	81.39 % 80.59 %	16.78 % 17.38 %	1.83 % 2.03 %
iCloud Mail	5526 5449	4132 4026	1288 1311	106 112	74.77 % 73.89 %	23.31 % 24.06 %	1.92 % 2.06 %
Tuta	5589 5457	4481 4309	1000 1035	108 113	80.18 % 78.96 %	17.89 % 18.97 %	1.93 % 2.07 %
Juno.com	5690 5540	4565 4416	1014 1000	111 124	80.23 % 79.71 %	17.82 % 18.05 %	1.95 % 2.24 %
Mailfence	5467 5461	4424 4314	945 1037	98 110	80.92 % 79.00 %	17.29 % 18.99 %	1.79 % 2.01 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.