Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.791 65.936	51.708 51.160	12.893 13.384	1.190 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.59 % 77.59 %	19.60 % 20.30 %	1.81 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5099	3936 3965	1025 1019	81 115	78.06 % 77.76 %	20.33 % 19.98 %	1.61 % 2.26 %
Elektronics	5093 5008	4011 3919	1001 990	81 99	78.76 % 78.25 %	19.65 % 19.77 %	1.59 % 1.98 %
Entertainment	5169 5033	4056 3870	1004 1048	109 115	78.47 % 76.89 %	19.42 % 20.82 %	2.11 % 2.28 %
Cosmetics & Beauty	5269 5185	4168 4035	993 1039	108 111	79.10 % 77.82 %	18.85 % 20.04 %	2.05 % 2.14 %
Food & Drink	5064 5184	3964 3994	1011 1077	89 113	78.28 % 77.04 %	19.96 % 20.78 %	1.76 % 2.18 %
Home & Garden	4995 4912	3915 3806	997 998	83 108	78.38 % 77.48 %	19.96 % 20.32 %	1.66 % 2.20 %
Finance	5284 5032	4335 4079	846 852	103 101	82.04 % 81.06 %	16.01 % 16.93 %	1.95 % 2.01 %
Health	4900 5110	4018 4145	780 860	102 105	82.00 % 81.12 %	15.92 % 16.83 %	2.08 % 2.05 %
Pets	5006 4968	3891 3822	1030 1042	85 104	77.73 % 76.93 %	20.58 % 20.97 %	1.70 % 2.09 %
Sport & Fitness	5039 5174	3931 3965	1018 1105	90 104	78.01 % 76.63 %	20.20 % 21.36 %	1.79 % 2.01 %
Job & Career	5017 5121	3812 3890	1118 1122	87 109	75.98 % 75.96 %	22.28 % 21.91 %	1.73 % 2.13 %
Dating	4875 5104	3613 3750	1176 1256	86 98	74.11 % 73.47 %	24.12 % 24.61 %	1.76 % 1.92 %
Other	5038 5006	4058 3920	894 976	86 110	80.55 % 78.31 %	17.75 % 19.50 %	1.71 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4739 4713	3563 3478	1098 1139	78 96	75.18 % 73.80 %	23.17 % 24.17 %	1.65 % 2.04 %
Outlook Mail	4830 4690	3740 3564	997 1027	93 99	77.43 % 75.99 %	20.64 % 21.90 %	1.93 % 2.11 %
Yahoo Mail	4698 4677	3665 3550	942 1021	91 106	78.01 % 75.90 %	20.05 % 21.83 %	1.94 % 2.27 %
AOL Mail	4727 4716	3650 3603	991 1001	86 112	77.22 % 76.40 %	20.96 % 21.23 %	1.82 % 2.37 %
Mail.com	4582 4803	3655 3813	838 892	89 98	79.77 % 79.39 %	18.29 % 18.57 %	1.94 % 2.04 %
Yandex Mail	4692 4594	3645 3559	969 948	78 87	77.69 % 77.47 %	20.65 % 20.64 %	1.66 % 1.89 %
GMX Mail	4687 4720	3620 3556	980 1066	87 98	77.23 % 75.34 %	20.91 % 22.58 %	1.86 % 2.08 %
Zoho Mail	4593 4722	3654 3721	856 901	83 100	79.56 % 78.80 %	18.64 % 19.08 %	1.81 % 2.12 %
ProtonMail	4582 4770	3654 3778	847 889	81 103	79.75 % 79.20 %	18.49 % 18.64 %	1.77 % 2.16 %
Custom Mail	4703 4779	3859 3872	759 809	85 98	82.05 % 81.02 %	16.14 % 16.93 %	1.81 % 2.05 %
iCloud Mail	4815 4637	3623 3432	1103 1108	89 97	75.24 % 74.01 %	22.91 % 23.89 %	1.85 % 2.09 %
Tuta	4807 4747	3852 3763	869 884	86 100	80.13 % 79.27 %	18.08 % 18.62 %	1.79 % 2.11 %
Juno.com	4717 4755	3795 3805	839 844	83 106	80.45 % 80.02 %	17.79 % 17.75 %	1.76 % 2.23 %
Mailfence	4619 4613	3733 3666	805 855	81 92	80.82 % 79.47 %	17.43 % 18.53 %	1.75 % 1.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.