Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.674 76.936	60.274 59.712	14.992 15.605	1.408 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.61 % 77.61 %	19.55 % 20.28 %	1.84 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5838 5992	4564 4655	1176 1204	98 133	78.18 % 77.69 %	20.14 % 20.09 %	1.68 % 2.22 %
Elektronics	5947 5825	4690 4567	1162 1145	95 113	78.86 % 78.40 %	19.54 % 19.66 %	1.60 % 1.94 %
Entertainment	6018 5903	4725 4538	1169 1232	124 133	78.51 % 76.88 %	19.43 % 20.87 %	2.06 % 2.25 %
Cosmetics & Beauty	6169 6045	4876 4714	1166 1199	127 132	79.04 % 77.98 %	18.90 % 19.83 %	2.06 % 2.18 %
Food & Drink	5911 5962	4613 4581	1196 1253	102 128	78.04 % 76.84 %	20.23 % 21.02 %	1.73 % 2.15 %
Home & Garden	5788 5803	4527 4506	1164 1172	97 125	78.21 % 77.65 %	20.11 % 20.20 %	1.68 % 2.15 %
Finance	6131 5858	5047 4742	964 998	120 118	82.32 % 80.95 %	15.72 % 17.04 %	1.96 % 2.01 %
Health	5780 5981	4738 4863	924 998	118 120	81.97 % 81.31 %	15.99 % 16.69 %	2.04 % 2.01 %
Pets	5810 5832	4522 4494	1184 1216	104 122	77.83 % 77.06 %	20.38 % 20.85 %	1.79 % 2.09 %
Sport & Fitness	5838 5982	4553 4589	1176 1270	109 123	77.99 % 76.71 %	20.14 % 21.23 %	1.87 % 2.06 %
Job & Career	5897 5965	4483 4537	1309 1300	105 128	76.02 % 76.06 %	22.20 % 21.79 %	1.78 % 2.15 %
Dating	5695 5889	4227 4313	1365 1466	103 110	74.22 % 73.24 %	23.97 % 24.89 %	1.81 % 1.87 %
Other	5852 5899	4709 4613	1037 1152	106 134	80.47 % 78.20 %	17.72 % 19.53 %	1.81 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5476 5571	4121 4125	1261 1335	94 111	75.26 % 74.04 %	23.03 % 23.96 %	1.72 % 1.99 %
Outlook Mail	5593 5472	4329 4161	1154 1196	110 115	77.40 % 76.04 %	20.63 % 21.86 %	1.97 % 2.10 %
Yahoo Mail	5523 5460	4306 4155	1109 1185	108 120	77.96 % 76.10 %	20.08 % 21.70 %	1.96 % 2.20 %
AOL Mail	5475 5454	4237 4171	1139 1160	99 123	77.39 % 76.48 %	20.80 % 21.27 %	1.81 % 2.26 %
Mail.com	5429 5536	4333 4394	993 1029	103 113	79.81 % 79.37 %	18.29 % 18.59 %	1.90 % 2.04 %
Yandex Mail	5476 5330	4256 4125	1123 1104	97 101	77.72 % 77.39 %	20.51 % 20.71 %	1.77 % 1.89 %
GMX Mail	5430 5596	4186 4230	1144 1245	100 121	77.09 % 75.59 %	21.07 % 22.25 %	1.84 % 2.16 %
Zoho Mail	5369 5518	4264 4337	1006 1064	99 117	79.42 % 78.60 %	18.74 % 19.28 %	1.84 % 2.12 %
ProtonMail	5348 5600	4273 4443	975 1034	100 123	79.90 % 79.34 %	18.23 % 18.46 %	1.87 % 2.20 %
Custom Mail	5470 5477	4481 4443	893 924	96 110	81.92 % 81.12 %	16.33 % 16.87 %	1.76 % 2.01 %
iCloud Mail	5566 5452	4176 4036	1284 1303	106 113	75.03 % 74.03 %	23.07 % 23.90 %	1.90 % 2.07 %
Tuta	5581 5533	4478 4385	1004 1030	99 118	80.24 % 79.25 %	17.99 % 18.62 %	1.77 % 2.13 %
Juno.com	5584 5504	4503 4396	978 985	103 123	80.64 % 79.87 %	17.51 % 17.90 %	1.84 % 2.23 %
Mailfence	5354 5433	4331 4311	929 1011	94 111	80.89 % 79.35 %	17.35 % 18.61 %	1.76 % 2.04 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.