Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.861 66.382	51.295 51.054	13.067 13.829	1.499 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 76.91 %	19.84 % 20.83 %	2.28 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 5101	3978 3894	980 1089	111 118	78.48 % 76.34 %	19.33 % 21.35 %	2.19 % 2.31 %
Elektronics	5177 4904	4041 3804	1026 996	110 104	78.06 % 77.57 %	19.82 % 20.31 %	2.12 % 2.12 %
Entertainment	5229 5369	4071 4076	1031 1171	127 122	77.85 % 75.92 %	19.72 % 21.81 %	2.43 % 2.27 %
Cosmetics & Beauty	5104 5168	3969 4006	1020 1041	115 121	77.76 % 77.52 %	19.98 % 20.14 %	2.25 % 2.34 %
Food & Drink	5155 5285	3982 4035	1059 1124	114 126	77.25 % 76.35 %	20.54 % 21.27 %	2.21 % 2.38 %
Home & Garden	5099 4863	3949 3697	1037 1056	113 110	77.45 % 76.02 %	20.34 % 21.71 %	2.22 % 2.26 %
Finance	5056 5073	4124 4069	808 898	124 106	81.57 % 80.21 %	15.98 % 17.70 %	2.45 % 2.09 %
Health	5033 5124	4055 4147	862 861	116 116	80.57 % 80.93 %	17.13 % 16.80 %	2.30 % 2.26 %
Pets	4990 4941	3870 3794	1009 1033	111 114	77.56 % 76.79 %	20.22 % 20.91 %	2.22 % 2.31 %
Sport & Fitness	4944 5173	3807 3949	1019 1111	118 113	77.00 % 76.34 %	20.61 % 21.48 %	2.39 % 2.18 %
Job & Career	4874 5096	3678 3798	1081 1183	115 115	75.46 % 74.53 %	22.18 % 23.21 %	2.36 % 2.26 %
Dating	5058 5038	3729 3682	1215 1241	114 115	73.72 % 73.08 %	24.02 % 24.63 %	2.25 % 2.28 %
Other	5073 5247	4042 4103	920 1025	111 119	79.68 % 78.20 %	18.14 % 19.53 %	2.19 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4539 4814	3378 3525	1061 1190	100 99	74.42 % 73.22 %	23.38 % 24.72 %	2.20 % 2.06 %
Outlook Mail	4780 4762	3646 3581	1026 1078	108 103	76.28 % 75.20 %	21.46 % 22.64 %	2.26 % 2.16 %
Yahoo Mail	4679 4667	3604 3510	967 1038	108 119	77.03 % 75.21 %	20.67 % 22.24 %	2.31 % 2.55 %
AOL Mail	4875 4835	3736 3679	1028 1043	111 113	76.64 % 76.09 %	21.09 % 21.57 %	2.28 % 2.34 %
Mail.com	4633 4713	3691 3701	830 903	112 109	79.67 % 78.53 %	17.91 % 19.16 %	2.42 % 2.31 %
Yandex Mail	4858 4602	3720 3523	1039 970	99 109	76.57 % 76.55 %	21.39 % 21.08 %	2.04 % 2.37 %
GMX Mail	4825 4884	3679 3652	1036 1126	110 106	76.25 % 74.77 %	21.47 % 23.05 %	2.28 % 2.17 %
Zoho Mail	4612 4719	3612 3669	896 935	104 115	78.32 % 77.75 %	19.43 % 19.81 %	2.25 % 2.44 %
ProtonMail	4745 4809	3776 3772	861 933	108 104	79.58 % 78.44 %	18.15 % 19.40 %	2.28 % 2.16 %
Custom Mail	4643 4669	3791 3797	739 778	113 94	81.65 % 81.32 %	15.92 % 16.66 %	2.43 % 2.01 %
iCloud Mail	4623 4648	3431 3388	1081 1161	111 99	74.22 % 72.89 %	23.38 % 24.98 %	2.40 % 2.13 %
Tuta	4708 4741	3708 3737	891 898	109 106	78.76 % 78.82 %	18.93 % 18.94 %	2.32 % 2.24 %
Juno.com	4698 4766	3787 3779	810 878	101 109	80.61 % 79.29 %	17.24 % 18.42 %	2.15 % 2.29 %
Mailfence	4643 4753	3736 3741	802 898	105 114	80.47 % 78.71 %	17.27 % 18.89 %	2.26 % 2.40 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.