Klick-Tipp and MailChimp Email Deliverability Comparison

Klick-Tipp

MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.234 76.959	60.455 59.487	15.304 15.878	1.475 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.28 % 77.30 %	19.82 % 20.63 %	1.91 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5913 6000	4584 4650	1227 1219	102 131	77.52 % 77.50 %	20.75 % 20.32 %	1.73 % 2.18 %
Elektronics	5949 5883	4663 4607	1180 1161	106 115	78.38 % 78.31 %	19.84 % 19.73 %	1.78 % 1.95 %
Entertainment	5917 5935	4637 4556	1162 1250	118 129	78.37 % 76.76 %	19.64 % 21.06 %	1.99 % 2.17 %
Cosmetics & Beauty	6166 5962	4852 4613	1174 1217	140 132	78.69 % 77.37 %	19.04 % 20.41 %	2.27 % 2.21 %
Food & Drink	5871 5877	4568 4530	1198 1223	105 124	77.81 % 77.08 %	20.41 % 20.81 %	1.79 % 2.11 %
Home & Garden	5728 5876	4447 4533	1175 1218	106 125	77.64 % 77.14 %	20.51 % 20.73 %	1.85 % 2.13 %
Finance	6112 5828	5005 4709	986 1005	121 114	81.89 % 80.80 %	16.13 % 17.24 %	1.98 % 1.96 %
Health	5924 5965	4854 4812	952 1037	118 116	81.94 % 80.67 %	16.07 % 17.38 %	1.99 % 1.94 %
Pets	6021 5918	4679 4536	1225 1259	117 123	77.71 % 76.65 %	20.35 % 21.27 %	1.94 % 2.08 %
Sport & Fitness	5992 5894	4669 4500	1203 1275	120 119	77.92 % 76.35 %	20.08 % 21.63 %	2.00 % 2.02 %
Job & Career	5965 6055	4538 4585	1320 1341	107 129	76.08 % 75.72 %	22.13 % 22.15 %	1.79 % 2.13 %
Dating	5811 5860	4281 4263	1423 1486	107 111	73.67 % 72.75 %	24.49 % 25.36 %	1.84 % 1.89 %
Other	5865 5906	4678 4593	1079 1187	108 126	79.76 % 77.77 %	18.40 % 20.10 %	1.84 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5624	4133 4158	1274 1348	100 118	75.05 % 73.93 %	23.13 % 23.97 %	1.82 % 2.10 %
Outlook Mail	5688 5631	4359 4270	1209 1245	120 116	76.64 % 75.83 %	21.26 % 22.11 %	2.11 % 2.06 %
Yahoo Mail	5581 5381	4330 4091	1137 1175	114 115	77.58 % 76.03 %	20.37 % 21.84 %	2.04 % 2.14 %
AOL Mail	5336 5499	4101 4208	1136 1173	99 118	76.86 % 76.52 %	21.29 % 21.33 %	1.86 % 2.15 %
Mail.com	5539 5538	4398 4376	1038 1048	103 114	79.40 % 79.02 %	18.74 % 18.92 %	1.86 % 2.06 %
Yandex Mail	5452 5381	4248 4133	1102 1149	102 99	77.92 % 76.81 %	20.21 % 21.35 %	1.87 % 1.84 %
GMX Mail	5380 5464	4115 4128	1162 1219	103 117	76.49 % 75.55 %	21.60 % 22.31 %	1.91 % 2.14 %
Zoho Mail	5499 5556	4346 4351	1050 1090	103 115	79.03 % 78.31 %	19.09 % 19.62 %	1.87 % 2.07 %
ProtonMail	5298 5564	4220 4405	974 1043	104 116	79.65 % 79.17 %	18.38 % 18.75 %	1.96 % 2.08 %
Custom Mail	5584 5358	4546 4305	938 944	100 109	81.41 % 80.35 %	16.80 % 17.62 %	1.79 % 2.03 %
iCloud Mail	5534 5424	4148 3991	1282 1320	104 113	74.95 % 73.58 %	23.17 % 24.34 %	1.88 % 2.08 %
Tuta	5626 5520	4507 4346	1005 1060	114 114	80.11 % 78.73 %	17.86 % 19.20 %	2.03 % 2.07 %
Juno.com	5714 5487	4560 4361	1042 999	112 127	79.80 % 79.48 %	18.24 % 18.21 %	1.96 % 2.31 %
Mailfence	5496 5532	4444 4364	955 1065	97 103	80.86 % 78.89 %	17.38 % 19.25 %	1.76 % 1.86 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.