MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.931	59.252 60.201	15.766 15.259	1.595 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 78.25 %	20.58 % 19.83 %	2.08 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5964	4621 4625	1214 1233	132 106	77.44 % 77.55 %	20.35 % 20.67 %	2.21 % 1.78 %
Elektronics	5833 5997	4562 4698	1155 1195	116 104	78.21 % 78.34 %	19.80 % 19.93 %	1.99 % 1.73 %
Entertainment	5887 5971	4518 4671	1242 1180	127 120	76.75 % 78.23 %	21.10 % 19.76 %	2.16 % 2.01 %
Cosmetics & Beauty	5995 6233	4649 4904	1213 1191	133 138	77.55 % 78.68 %	20.23 % 19.11 %	2.22 % 2.21 %
Food & Drink	5899 5954	4523 4617	1254 1231	122 106	76.67 % 77.54 %	21.26 % 20.68 %	2.07 % 1.78 %
Home & Garden	5782 5761	4470 4467	1189 1185	123 109	77.31 % 77.54 %	20.56 % 20.57 %	2.13 % 1.89 %
Finance	5772 6134	4663 5031	994 982	115 121	80.79 % 82.02 %	17.22 % 16.01 %	1.99 % 1.97 %
Health	5975 5850	4841 4791	1020 940	114 119	81.02 % 81.90 %	17.07 % 16.07 %	1.91 % 2.03 %
Pets	5858 5901	4488 4579	1246 1207	124 115	76.61 % 77.60 %	21.27 % 20.45 %	2.12 % 1.95 %
Sport & Fitness	5916 5861	4517 4555	1279 1192	120 114	76.35 % 77.72 %	21.62 % 20.34 %	2.03 % 1.95 %
Job & Career	5965 5852	4522 4456	1315 1292	128 104	75.81 % 76.14 %	22.05 % 22.08 %	2.15 % 1.78 %
Dating	5837 5697	4253 4214	1471 1377	113 106	72.86 % 73.97 %	25.20 % 24.17 %	1.94 % 1.86 %
Other	5927 5756	4625 4593	1174 1054	128 109	78.03 % 79.79 %	19.81 % 18.31 %	2.16 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5451	4089 4094	1328 1258	115 99	73.92 % 75.11 %	24.01 % 23.08 %	2.08 % 1.82 %
Outlook Mail	5564 5695	4210 4365	1236 1210	118 120	75.66 % 76.65 %	22.21 % 21.25 %	2.12 % 2.11 %
Yahoo Mail	5448 5526	4117 4293	1213 1120	118 113	75.57 % 77.69 %	22.27 % 20.27 %	2.17 % 2.04 %
AOL Mail	5409 5406	4134 4159	1161 1146	114 101	76.43 % 76.93 %	21.46 % 21.20 %	2.11 % 1.87 %
Mail.com	5504 5390	4344 4273	1044 1013	116 104	78.92 % 79.28 %	18.97 % 18.79 %	2.11 % 1.93 %
Yandex Mail	5317 5515	4106 4276	1115 1136	96 103	77.22 % 77.53 %	20.97 % 20.60 %	1.81 % 1.87 %
GMX Mail	5521 5402	4158 4129	1243 1169	120 104	75.31 % 76.43 %	22.51 % 21.64 %	2.17 % 1.93 %
Zoho Mail	5495 5407	4314 4262	1067 1046	114 99	78.51 % 78.82 %	19.42 % 19.35 %	2.07 % 1.83 %
ProtonMail	5549 5354	4390 4261	1043 989	116 104	79.11 % 79.59 %	18.80 % 18.47 %	2.09 % 1.94 %
Custom Mail	5367 5513	4325 4487	933 925	109 101	80.59 % 81.39 %	17.38 % 16.78 %	2.03 % 1.83 %
iCloud Mail	5449 5526	4026 4132	1311 1288	112 106	73.89 % 74.77 %	24.06 % 23.31 %	2.06 % 1.92 %
Tuta	5457 5589	4309 4481	1035 1000	113 108	78.96 % 80.18 %	18.97 % 17.89 %	2.07 % 1.93 %
Juno.com	5540 5690	4416 4565	1000 1014	124 111	79.71 % 80.23 %	18.05 % 17.82 %	2.24 % 1.95 %
Mailfence	5461 5467	4314 4424	1037 945	110 98	79.00 % 80.92 %	18.99 % 17.29 %	2.01 % 1.79 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.