MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.898	51.279 51.506	13.498 13.024	1.393 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 78.16 %	20.40 % 19.76 %	2.11 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5107	3951 4013	1056 996	113 98	77.17 % 78.58 %	20.63 % 19.50 %	2.21 % 1.92 %
Elektronics	4901 5096	3847 3986	956 1017	98 93	78.49 % 78.22 %	19.51 % 19.96 %	2.00 % 1.82 %
Entertainment	5184 5211	3990 4058	1082 1029	112 124	76.97 % 77.87 %	20.87 % 19.75 %	2.16 % 2.38 %
Cosmetics & Beauty	5182 5189	4025 4062	1048 1017	109 110	77.67 % 78.28 %	20.22 % 19.60 %	2.10 % 2.12 %
Food & Drink	5293 5074	4058 3945	1117 1027	118 102	76.67 % 77.75 %	21.10 % 20.24 %	2.23 % 2.01 %
Home & Garden	4882 5116	3759 3988	1017 1026	106 102	77.00 % 77.95 %	20.83 % 20.05 %	2.17 % 1.99 %
Finance	5029 5133	4060 4212	872 806	97 115	80.73 % 82.06 %	17.34 % 15.70 %	1.93 % 2.24 %
Health	5101 4995	4143 4044	850 841	108 110	81.22 % 80.96 %	16.66 % 16.84 %	2.12 % 2.20 %
Pets	4972 4967	3836 3866	1029 1002	107 99	77.15 % 77.83 %	20.70 % 20.17 %	2.15 % 1.99 %
Sport & Fitness	5219 5000	3994 3867	1119 1025	106 108	76.53 % 77.34 %	21.44 % 20.50 %	2.03 % 2.16 %
Job & Career	5106 4993	3866 3759	1133 1127	107 107	75.71 % 75.29 %	22.19 % 22.57 %	2.10 % 2.14 %
Dating	5048 4937	3711 3646	1239 1191	98 100	73.51 % 73.85 %	24.54 % 24.12 %	1.94 % 2.03 %
Other	5133 5080	4039 4060	980 920	114 100	78.69 % 79.92 %	19.09 % 18.11 %	2.22 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4650	3557 3482	1183 1076	98 92	73.52 % 74.88 %	24.45 % 23.14 %	2.03 % 1.98 %
Outlook Mail	4761 4844	3595 3734	1070 1007	96 103	75.51 % 77.09 %	22.47 % 20.79 %	2.02 % 2.13 %
Yahoo Mail	4634 4750	3501 3679	1024 971	109 100	75.55 % 77.45 %	22.10 % 20.44 %	2.35 % 2.11 %
AOL Mail	4734 4840	3611 3704	1018 1034	105 102	76.28 % 76.53 %	21.50 % 21.36 %	2.22 % 2.11 %
Mail.com	4888 4581	3873 3653	908 827	107 101	79.23 % 79.74 %	18.58 % 18.05 %	2.19 % 2.20 %
Yandex Mail	4597 4821	3554 3714	945 1022	98 85	77.31 % 77.04 %	20.56 % 21.20 %	2.13 % 1.76 %
GMX Mail	4857 4777	3686 3646	1076 1030	95 101	75.89 % 76.32 %	22.15 % 21.56 %	1.96 % 2.11 %
Zoho Mail	4694 4529	3687 3564	902 872	105 93	78.55 % 78.69 %	19.22 % 19.25 %	2.24 % 2.05 %
ProtonMail	4821 4684	3833 3737	890 849	98 98	79.51 % 79.78 %	18.46 % 18.13 %	2.03 % 2.09 %
Custom Mail	4634 4672	3781 3822	764 749	89 101	81.59 % 81.81 %	16.49 % 16.03 %	1.92 % 2.16 %
iCloud Mail	4504 4616	3317 3445	1099 1068	88 103	73.65 % 74.63 %	24.40 % 23.14 %	1.95 % 2.23 %
Tuta	4738 4777	3741 3778	899 901	98 98	78.96 % 79.09 %	18.97 % 18.86 %	2.07 % 2.05 %
Juno.com	4781 4681	3831 3781	843 806	107 94	80.13 % 80.77 %	17.63 % 17.22 %	2.24 % 2.01 %
Mailfence	4689 4676	3712 3767	877 812	100 97	79.16 % 80.56 %	18.70 % 17.37 %	2.13 % 2.07 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.