MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 65.017	51.137 51.104	13.071 12.712	1.361 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.60 %	20.03 % 19.55 %	2.09 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4880	3871 3864	1037 929	101 101	77.62 % 79.18 %	20.79 % 19.04 %	2.03 % 2.07 %
Elektronics	4907 5194	3871 4104	970 1003	94 109	78.89 % 79.01 %	19.77 % 19.31 %	1.92 % 2.10 %
Entertainment	5288 5132	4105 4026	1108 1002	111 121	77.63 % 78.45 %	20.95 % 19.52 %	2.10 % 2.36 %
Cosmetics & Beauty	5049 5065	3985 3963	967 1019	114 111	78.93 % 78.24 %	19.15 % 20.12 %	2.26 % 2.19 %
Food & Drink	5265 5048	4089 3949	1079 999	121 114	77.66 % 78.23 %	20.49 % 19.79 %	2.30 % 2.26 %
Home & Garden	4715 5017	3648 3932	985 996	102 106	77.37 % 78.37 %	20.89 % 19.85 %	2.16 % 2.11 %
Finance	5020 4912	4070 4021	868 799	98 113	81.08 % 81.86 %	17.29 % 16.27 %	1.95 % 2.30 %
Health	5008 5051	4086 4073	840 899	103 112	81.59 % 80.64 %	16.77 % 17.80 %	2.06 % 2.22 %
Pets	4928 4937	3860 3864	989 971	105 105	78.33 % 78.27 %	20.07 % 19.67 %	2.13 % 2.13 %
Sport & Fitness	5039 4941	3930 3852	1033 995	103 118	77.99 % 77.96 %	20.50 % 20.14 %	2.04 % 2.39 %
Job & Career	4989 4792	3816 3658	1090 1039	104 109	76.49 % 76.34 %	21.85 % 21.68 %	2.08 % 2.27 %
Dating	4949 5022	3721 3766	1147 1147	99 106	75.19 % 74.99 %	23.18 % 22.84 %	2.00 % 2.11 %
Other	5123 5026	4085 4032	958 914	106 103	79.74 % 80.22 %	18.70 % 18.19 %	2.07 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4595	3618 3481	1136 1038	87 99	75.36 % 75.76 %	23.66 % 22.59 %	1.81 % 2.15 %
Outlook Mail	4589 4770	3525 3699	997 995	89 102	76.81 % 77.55 %	21.73 % 20.86 %	1.94 % 2.14 %
Yahoo Mail	4637 4651	3550 3598	970 934	108 103	76.56 % 77.36 %	20.92 % 20.08 %	2.33 % 2.21 %
AOL Mail	4887 4851	3788 3765	1014 1004	103 102	77.51 % 77.61 %	20.75 % 20.70 %	2.11 % 2.10 %
Mail.com	4789 4551	3814 3647	902 821	104 100	79.64 % 80.14 %	18.83 % 18.04 %	2.17 % 2.20 %
Yandex Mail	4681 4835	3641 3752	958 999	105 101	77.78 % 77.60 %	20.47 % 20.66 %	2.24 % 2.09 %
GMX Mail	4864 4884	3723 3770	1076 1026	93 106	76.54 % 77.19 %	22.12 % 21.01 %	1.91 % 2.17 %
Zoho Mail	4722 4614	3765 3671	890 866	108 100	79.73 % 79.56 %	18.85 % 18.77 %	2.29 % 2.17 %
ProtonMail	4729 4687	3786 3763	870 830	94 105	80.06 % 80.29 %	18.40 % 17.71 %	1.99 % 2.24 %
Custom Mail	4626 4660	3781 3805	770 744	87 113	81.73 % 81.65 %	16.65 % 15.97 %	1.88 % 2.42 %
iCloud Mail	4499 4603	3371 3474	1073 1056	89 111	74.93 % 75.47 %	23.85 % 22.94 %	1.98 % 2.41 %
Tuta	4741 4614	3807 3658	856 876	103 102	80.30 % 79.28 %	18.06 % 18.99 %	2.17 % 2.21 %
Juno.com	4741 4764	3812 3850	842 839	103 101	80.40 % 80.81 %	17.76 % 17.61 %	2.17 % 2.12 %
Mailfence	3961 3938	3156 3171	717 684	88 83	79.68 % 80.52 %	18.10 % 17.37 %	2.22 % 2.11 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.