MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.674	59.712 60.274	15.605 14.992	1.619 1.408

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 78.61 %	20.28 % 19.55 %	2.10 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5838	4655 4564	1204 1176	133 98	77.69 % 78.18 %	20.09 % 20.14 %	2.22 % 1.68 %
Elektronics	5825 5947	4567 4690	1145 1162	113 95	78.40 % 78.86 %	19.66 % 19.54 %	1.94 % 1.60 %
Entertainment	5903 6018	4538 4725	1232 1169	133 124	76.88 % 78.51 %	20.87 % 19.43 %	2.25 % 2.06 %
Cosmetics & Beauty	6045 6169	4714 4876	1199 1166	132 127	77.98 % 79.04 %	19.83 % 18.90 %	2.18 % 2.06 %
Food & Drink	5962 5911	4581 4613	1253 1196	128 102	76.84 % 78.04 %	21.02 % 20.23 %	2.15 % 1.73 %
Home & Garden	5803 5788	4506 4527	1172 1164	125 97	77.65 % 78.21 %	20.20 % 20.11 %	2.15 % 1.68 %
Finance	5858 6131	4742 5047	998 964	118 120	80.95 % 82.32 %	17.04 % 15.72 %	2.01 % 1.96 %
Health	5981 5780	4863 4738	998 924	120 118	81.31 % 81.97 %	16.69 % 15.99 %	2.01 % 2.04 %
Pets	5832 5810	4494 4522	1216 1184	122 104	77.06 % 77.83 %	20.85 % 20.38 %	2.09 % 1.79 %
Sport & Fitness	5982 5838	4589 4553	1270 1176	123 109	76.71 % 77.99 %	21.23 % 20.14 %	2.06 % 1.87 %
Job & Career	5965 5897	4537 4483	1300 1309	128 105	76.06 % 76.02 %	21.79 % 22.20 %	2.15 % 1.78 %
Dating	5889 5695	4313 4227	1466 1365	110 103	73.24 % 74.22 %	24.89 % 23.97 %	1.87 % 1.81 %
Other	5899 5852	4613 4709	1152 1037	134 106	78.20 % 80.47 %	19.53 % 17.72 %	2.27 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5476	4125 4121	1335 1261	111 94	74.04 % 75.26 %	23.96 % 23.03 %	1.99 % 1.72 %
Outlook Mail	5472 5593	4161 4329	1196 1154	115 110	76.04 % 77.40 %	21.86 % 20.63 %	2.10 % 1.97 %
Yahoo Mail	5460 5523	4155 4306	1185 1109	120 108	76.10 % 77.96 %	21.70 % 20.08 %	2.20 % 1.96 %
AOL Mail	5454 5475	4171 4237	1160 1139	123 99	76.48 % 77.39 %	21.27 % 20.80 %	2.26 % 1.81 %
Mail.com	5536 5429	4394 4333	1029 993	113 103	79.37 % 79.81 %	18.59 % 18.29 %	2.04 % 1.90 %
Yandex Mail	5330 5476	4125 4256	1104 1123	101 97	77.39 % 77.72 %	20.71 % 20.51 %	1.89 % 1.77 %
GMX Mail	5596 5430	4230 4186	1245 1144	121 100	75.59 % 77.09 %	22.25 % 21.07 %	2.16 % 1.84 %
Zoho Mail	5518 5369	4337 4264	1064 1006	117 99	78.60 % 79.42 %	19.28 % 18.74 %	2.12 % 1.84 %
ProtonMail	5600 5348	4443 4273	1034 975	123 100	79.34 % 79.90 %	18.46 % 18.23 %	2.20 % 1.87 %
Custom Mail	5477 5470	4443 4481	924 893	110 96	81.12 % 81.92 %	16.87 % 16.33 %	2.01 % 1.76 %
iCloud Mail	5452 5566	4036 4176	1303 1284	113 106	74.03 % 75.03 %	23.90 % 23.07 %	2.07 % 1.90 %
Tuta	5533 5581	4385 4478	1030 1004	118 99	79.25 % 80.24 %	18.62 % 17.99 %	2.13 % 1.77 %
Juno.com	5504 5584	4396 4503	985 978	123 103	79.87 % 80.64 %	17.90 % 17.51 %	2.23 % 1.84 %
Mailfence	5433 5354	4311 4331	1011 929	111 94	79.35 % 80.89 %	18.61 % 17.35 %	2.04 % 1.76 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.