MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.861	51.054 51.295	13.829 13.067	1.499 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.88 %	20.83 % 19.84 %	2.26 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5069	3894 3978	1089 980	118 111	76.34 % 78.48 %	21.35 % 19.33 %	2.31 % 2.19 %
Elektronics	4904 5177	3804 4041	996 1026	104 110	77.57 % 78.06 %	20.31 % 19.82 %	2.12 % 2.12 %
Entertainment	5369 5229	4076 4071	1171 1031	122 127	75.92 % 77.85 %	21.81 % 19.72 %	2.27 % 2.43 %
Cosmetics & Beauty	5168 5104	4006 3969	1041 1020	121 115	77.52 % 77.76 %	20.14 % 19.98 %	2.34 % 2.25 %
Food & Drink	5285 5155	4035 3982	1124 1059	126 114	76.35 % 77.25 %	21.27 % 20.54 %	2.38 % 2.21 %
Home & Garden	4863 5099	3697 3949	1056 1037	110 113	76.02 % 77.45 %	21.71 % 20.34 %	2.26 % 2.22 %
Finance	5073 5056	4069 4124	898 808	106 124	80.21 % 81.57 %	17.70 % 15.98 %	2.09 % 2.45 %
Health	5124 5033	4147 4055	861 862	116 116	80.93 % 80.57 %	16.80 % 17.13 %	2.26 % 2.30 %
Pets	4941 4990	3794 3870	1033 1009	114 111	76.79 % 77.56 %	20.91 % 20.22 %	2.31 % 2.22 %
Sport & Fitness	5173 4944	3949 3807	1111 1019	113 118	76.34 % 77.00 %	21.48 % 20.61 %	2.18 % 2.39 %
Job & Career	5096 4874	3798 3678	1183 1081	115 115	74.53 % 75.46 %	23.21 % 22.18 %	2.26 % 2.36 %
Dating	5038 5058	3682 3729	1241 1215	115 114	73.08 % 73.72 %	24.63 % 24.02 %	2.28 % 2.25 %
Other	5247 5073	4103 4042	1025 920	119 111	78.20 % 79.68 %	19.53 % 18.14 %	2.27 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4539	3525 3378	1190 1061	99 100	73.22 % 74.42 %	24.72 % 23.38 %	2.06 % 2.20 %
Outlook Mail	4762 4780	3581 3646	1078 1026	103 108	75.20 % 76.28 %	22.64 % 21.46 %	2.16 % 2.26 %
Yahoo Mail	4667 4679	3510 3604	1038 967	119 108	75.21 % 77.03 %	22.24 % 20.67 %	2.55 % 2.31 %
AOL Mail	4835 4875	3679 3736	1043 1028	113 111	76.09 % 76.64 %	21.57 % 21.09 %	2.34 % 2.28 %
Mail.com	4713 4633	3701 3691	903 830	109 112	78.53 % 79.67 %	19.16 % 17.91 %	2.31 % 2.42 %
Yandex Mail	4602 4858	3523 3720	970 1039	109 99	76.55 % 76.57 %	21.08 % 21.39 %	2.37 % 2.04 %
GMX Mail	4884 4825	3652 3679	1126 1036	106 110	74.77 % 76.25 %	23.05 % 21.47 %	2.17 % 2.28 %
Zoho Mail	4719 4612	3669 3612	935 896	115 104	77.75 % 78.32 %	19.81 % 19.43 %	2.44 % 2.25 %
ProtonMail	4809 4745	3772 3776	933 861	104 108	78.44 % 79.58 %	19.40 % 18.15 %	2.16 % 2.28 %
Custom Mail	4669 4643	3797 3791	778 739	94 113	81.32 % 81.65 %	16.66 % 15.92 %	2.01 % 2.43 %
iCloud Mail	4648 4623	3388 3431	1161 1081	99 111	72.89 % 74.22 %	24.98 % 23.38 %	2.13 % 2.40 %
Tuta	4741 4708	3737 3708	898 891	106 109	78.82 % 78.76 %	18.94 % 18.93 %	2.24 % 2.32 %
Juno.com	4766 4698	3779 3787	878 810	109 101	79.29 % 80.61 %	18.42 % 17.24 %	2.29 % 2.15 %
Mailfence	4753 4643	3741 3736	898 802	114 105	78.71 % 80.47 %	18.89 % 17.27 %	2.40 % 2.26 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.