MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.791	51.160 51.708	13.384 12.893	1.392 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 78.59 %	20.30 % 19.60 %	2.11 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5042	3965 3936	1019 1025	115 81	77.76 % 78.06 %	19.98 % 20.33 %	2.26 % 1.61 %
Elektronics	5008 5093	3919 4011	990 1001	99 81	78.25 % 78.76 %	19.77 % 19.65 %	1.98 % 1.59 %
Entertainment	5033 5169	3870 4056	1048 1004	115 109	76.89 % 78.47 %	20.82 % 19.42 %	2.28 % 2.11 %
Cosmetics & Beauty	5185 5269	4035 4168	1039 993	111 108	77.82 % 79.10 %	20.04 % 18.85 %	2.14 % 2.05 %
Food & Drink	5184 5064	3994 3964	1077 1011	113 89	77.04 % 78.28 %	20.78 % 19.96 %	2.18 % 1.76 %
Home & Garden	4912 4995	3806 3915	998 997	108 83	77.48 % 78.38 %	20.32 % 19.96 %	2.20 % 1.66 %
Finance	5032 5284	4079 4335	852 846	101 103	81.06 % 82.04 %	16.93 % 16.01 %	2.01 % 1.95 %
Health	5110 4900	4145 4018	860 780	105 102	81.12 % 82.00 %	16.83 % 15.92 %	2.05 % 2.08 %
Pets	4968 5006	3822 3891	1042 1030	104 85	76.93 % 77.73 %	20.97 % 20.58 %	2.09 % 1.70 %
Sport & Fitness	5174 5039	3965 3931	1105 1018	104 90	76.63 % 78.01 %	21.36 % 20.20 %	2.01 % 1.79 %
Job & Career	5121 5017	3890 3812	1122 1118	109 87	75.96 % 75.98 %	21.91 % 22.28 %	2.13 % 1.73 %
Dating	5104 4875	3750 3613	1256 1176	98 86	73.47 % 74.11 %	24.61 % 24.12 %	1.92 % 1.76 %
Other	5006 5038	3920 4058	976 894	110 86	78.31 % 80.55 %	19.50 % 17.75 %	2.20 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4739	3478 3563	1139 1098	96 78	73.80 % 75.18 %	24.17 % 23.17 %	2.04 % 1.65 %
Outlook Mail	4690 4830	3564 3740	1027 997	99 93	75.99 % 77.43 %	21.90 % 20.64 %	2.11 % 1.93 %
Yahoo Mail	4677 4698	3550 3665	1021 942	106 91	75.90 % 78.01 %	21.83 % 20.05 %	2.27 % 1.94 %
AOL Mail	4716 4727	3603 3650	1001 991	112 86	76.40 % 77.22 %	21.23 % 20.96 %	2.37 % 1.82 %
Mail.com	4803 4582	3813 3655	892 838	98 89	79.39 % 79.77 %	18.57 % 18.29 %	2.04 % 1.94 %
Yandex Mail	4594 4692	3559 3645	948 969	87 78	77.47 % 77.69 %	20.64 % 20.65 %	1.89 % 1.66 %
GMX Mail	4720 4687	3556 3620	1066 980	98 87	75.34 % 77.23 %	22.58 % 20.91 %	2.08 % 1.86 %
Zoho Mail	4722 4593	3721 3654	901 856	100 83	78.80 % 79.56 %	19.08 % 18.64 %	2.12 % 1.81 %
ProtonMail	4770 4582	3778 3654	889 847	103 81	79.20 % 79.75 %	18.64 % 18.49 %	2.16 % 1.77 %
Custom Mail	4779 4703	3872 3859	809 759	98 85	81.02 % 82.05 %	16.93 % 16.14 %	2.05 % 1.81 %
iCloud Mail	4637 4815	3432 3623	1108 1103	97 89	74.01 % 75.24 %	23.89 % 22.91 %	2.09 % 1.85 %
Tuta	4747 4807	3763 3852	884 869	100 86	79.27 % 80.13 %	18.62 % 18.08 %	2.11 % 1.79 %
Juno.com	4755 4717	3805 3795	844 839	106 83	80.02 % 80.45 %	17.75 % 17.79 %	2.23 % 1.76 %
Mailfence	4613 4619	3666 3733	855 805	92 81	79.47 % 80.82 %	18.53 % 17.43 %	1.99 % 1.75 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.