MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 77.234	59.487 60.455	15.878 15.304	1.594 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 78.28 %	20.63 % 19.82 %	2.07 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5913	4650 4584	1219 1227	131 102	77.50 % 77.52 %	20.32 % 20.75 %	2.18 % 1.73 %
Elektronics	5883 5949	4607 4663	1161 1180	115 106	78.31 % 78.38 %	19.73 % 19.84 %	1.95 % 1.78 %
Entertainment	5935 5917	4556 4637	1250 1162	129 118	76.76 % 78.37 %	21.06 % 19.64 %	2.17 % 1.99 %
Cosmetics & Beauty	5962 6166	4613 4852	1217 1174	132 140	77.37 % 78.69 %	20.41 % 19.04 %	2.21 % 2.27 %
Food & Drink	5877 5871	4530 4568	1223 1198	124 105	77.08 % 77.81 %	20.81 % 20.41 %	2.11 % 1.79 %
Home & Garden	5876 5728	4533 4447	1218 1175	125 106	77.14 % 77.64 %	20.73 % 20.51 %	2.13 % 1.85 %
Finance	5828 6112	4709 5005	1005 986	114 121	80.80 % 81.89 %	17.24 % 16.13 %	1.96 % 1.98 %
Health	5965 5924	4812 4854	1037 952	116 118	80.67 % 81.94 %	17.38 % 16.07 %	1.94 % 1.99 %
Pets	5918 6021	4536 4679	1259 1225	123 117	76.65 % 77.71 %	21.27 % 20.35 %	2.08 % 1.94 %
Sport & Fitness	5894 5992	4500 4669	1275 1203	119 120	76.35 % 77.92 %	21.63 % 20.08 %	2.02 % 2.00 %
Job & Career	6055 5965	4585 4538	1341 1320	129 107	75.72 % 76.08 %	22.15 % 22.13 %	2.13 % 1.79 %
Dating	5860 5811	4263 4281	1486 1423	111 107	72.75 % 73.67 %	25.36 % 24.49 %	1.89 % 1.84 %
Other	5906 5865	4593 4678	1187 1079	126 108	77.77 % 79.76 %	20.10 % 18.40 %	2.13 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5507	4158 4133	1348 1274	118 100	73.93 % 75.05 %	23.97 % 23.13 %	2.10 % 1.82 %
Outlook Mail	5631 5688	4270 4359	1245 1209	116 120	75.83 % 76.64 %	22.11 % 21.26 %	2.06 % 2.11 %
Yahoo Mail	5381 5581	4091 4330	1175 1137	115 114	76.03 % 77.58 %	21.84 % 20.37 %	2.14 % 2.04 %
AOL Mail	5499 5336	4208 4101	1173 1136	118 99	76.52 % 76.86 %	21.33 % 21.29 %	2.15 % 1.86 %
Mail.com	5538 5539	4376 4398	1048 1038	114 103	79.02 % 79.40 %	18.92 % 18.74 %	2.06 % 1.86 %
Yandex Mail	5381 5452	4133 4248	1149 1102	99 102	76.81 % 77.92 %	21.35 % 20.21 %	1.84 % 1.87 %
GMX Mail	5464 5380	4128 4115	1219 1162	117 103	75.55 % 76.49 %	22.31 % 21.60 %	2.14 % 1.91 %
Zoho Mail	5556 5499	4351 4346	1090 1050	115 103	78.31 % 79.03 %	19.62 % 19.09 %	2.07 % 1.87 %
ProtonMail	5564 5298	4405 4220	1043 974	116 104	79.17 % 79.65 %	18.75 % 18.38 %	2.08 % 1.96 %
Custom Mail	5358 5584	4305 4546	944 938	109 100	80.35 % 81.41 %	17.62 % 16.80 %	2.03 % 1.79 %
iCloud Mail	5424 5534	3991 4148	1320 1282	113 104	73.58 % 74.95 %	24.34 % 23.17 %	2.08 % 1.88 %
Tuta	5520 5626	4346 4507	1060 1005	114 114	78.73 % 80.11 %	19.20 % 17.86 %	2.07 % 2.03 %
Juno.com	5487 5714	4361 4560	999 1042	127 112	79.48 % 79.80 %	18.21 % 18.24 %	2.31 % 1.96 %
Mailfence	5532 5496	4364 4444	1065 955	103 97	78.89 % 80.86 %	19.25 % 17.38 %	1.86 % 1.76 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.