MailChimp and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
66.382
65.861
|
51.054
51.295
|
13.829
13.067
|
1.499
1.499
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
76.91 %
77.88 %
|
20.83 %
19.84 %
|
2.26 %
2.28 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5101
5069
|
3894
3978
|
1089
980
|
118
111
|
76.34 %
78.48 %
|
21.35 %
19.33 %
|
2.31 %
2.19 %
|
| Elektronics |
4904
5177
|
3804
4041
|
996
1026
|
104
110
|
77.57 %
78.06 %
|
20.31 %
19.82 %
|
2.12 %
2.12 %
|
| Entertainment |
5369
5229
|
4076
4071
|
1171
1031
|
122
127
|
75.92 %
77.85 %
|
21.81 %
19.72 %
|
2.27 %
2.43 %
|
| Cosmetics & Beauty |
5168
5104
|
4006
3969
|
1041
1020
|
121
115
|
77.52 %
77.76 %
|
20.14 %
19.98 %
|
2.34 %
2.25 %
|
| Food & Drink |
5285
5155
|
4035
3982
|
1124
1059
|
126
114
|
76.35 %
77.25 %
|
21.27 %
20.54 %
|
2.38 %
2.21 %
|
| Home & Garden |
4863
5099
|
3697
3949
|
1056
1037
|
110
113
|
76.02 %
77.45 %
|
21.71 %
20.34 %
|
2.26 %
2.22 %
|
| Finance |
5073
5056
|
4069
4124
|
898
808
|
106
124
|
80.21 %
81.57 %
|
17.70 %
15.98 %
|
2.09 %
2.45 %
|
| Health |
5124
5033
|
4147
4055
|
861
862
|
116
116
|
80.93 %
80.57 %
|
16.80 %
17.13 %
|
2.26 %
2.30 %
|
| Pets |
4941
4990
|
3794
3870
|
1033
1009
|
114
111
|
76.79 %
77.56 %
|
20.91 %
20.22 %
|
2.31 %
2.22 %
|
| Sport & Fitness |
5173
4944
|
3949
3807
|
1111
1019
|
113
118
|
76.34 %
77.00 %
|
21.48 %
20.61 %
|
2.18 %
2.39 %
|
| Job & Career |
5096
4874
|
3798
3678
|
1183
1081
|
115
115
|
74.53 %
75.46 %
|
23.21 %
22.18 %
|
2.26 %
2.36 %
|
| Dating |
5038
5058
|
3682
3729
|
1241
1215
|
115
114
|
73.08 %
73.72 %
|
24.63 %
24.02 %
|
2.28 %
2.25 %
|
| Other |
5247
5073
|
4103
4042
|
1025
920
|
119
111
|
78.20 %
79.68 %
|
19.53 %
18.14 %
|
2.27 %
2.19 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4814
4539
|
3525
3378
|
1190
1061
|
99
100
|
73.22 %
74.42 %
|
24.72 %
23.38 %
|
2.06 %
2.20 %
|
| Outlook Mail |
4762
4780
|
3581
3646
|
1078
1026
|
103
108
|
75.20 %
76.28 %
|
22.64 %
21.46 %
|
2.16 %
2.26 %
|
| Yahoo Mail |
4667
4679
|
3510
3604
|
1038
967
|
119
108
|
75.21 %
77.03 %
|
22.24 %
20.67 %
|
2.55 %
2.31 %
|
| AOL Mail |
4835
4875
|
3679
3736
|
1043
1028
|
113
111
|
76.09 %
76.64 %
|
21.57 %
21.09 %
|
2.34 %
2.28 %
|
| Mail.com |
4713
4633
|
3701
3691
|
903
830
|
109
112
|
78.53 %
79.67 %
|
19.16 %
17.91 %
|
2.31 %
2.42 %
|
| Yandex Mail |
4602
4858
|
3523
3720
|
970
1039
|
109
99
|
76.55 %
76.57 %
|
21.08 %
21.39 %
|
2.37 %
2.04 %
|
| GMX Mail |
4884
4825
|
3652
3679
|
1126
1036
|
106
110
|
74.77 %
76.25 %
|
23.05 %
21.47 %
|
2.17 %
2.28 %
|
| Zoho Mail |
4719
4612
|
3669
3612
|
935
896
|
115
104
|
77.75 %
78.32 %
|
19.81 %
19.43 %
|
2.44 %
2.25 %
|
| ProtonMail |
4809
4745
|
3772
3776
|
933
861
|
104
108
|
78.44 %
79.58 %
|
19.40 %
18.15 %
|
2.16 %
2.28 %
|
| Custom Mail |
4669
4643
|
3797
3791
|
778
739
|
94
113
|
81.32 %
81.65 %
|
16.66 %
15.92 %
|
2.01 %
2.43 %
|
| iCloud Mail |
4648
4623
|
3388
3431
|
1161
1081
|
99
111
|
72.89 %
74.22 %
|
24.98 %
23.38 %
|
2.13 %
2.40 %
|
| Tuta |
4741
4708
|
3737
3708
|
898
891
|
106
109
|
78.82 %
78.76 %
|
18.94 %
18.93 %
|
2.24 %
2.32 %
|
| Juno.com |
4766
4698
|
3779
3787
|
878
810
|
109
101
|
79.29 %
80.61 %
|
18.42 %
17.24 %
|
2.29 %
2.15 %
|
| Mailfence |
4753
4643
|
3741
3736
|
898
802
|
114
105
|
78.71 %
80.47 %
|
18.89 %
17.27 %
|
2.40 %
2.26 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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