MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.873	51.065 50.389	12.507 12.397	1.462 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.89 %	19.38 % 19.41 %	2.27 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4769	3825 3784	979 904	106 107	78.46 % 79.35 %	20.08 % 18.96 %	2.17 % 2.24 %
Elektronics	4838 5031	3830 3986	942 976	103 115	79.16 % 79.23 %	19.47 % 19.40 %	2.13 % 2.29 %
Entertainment	5193 4996	4062 3939	1048 970	118 123	78.22 % 78.84 %	20.18 % 19.42 %	2.27 % 2.46 %
Cosmetics & Beauty	4990 4911	3989 3859	913 988	119 115	79.94 % 78.58 %	18.30 % 20.12 %	2.38 % 2.34 %
Food & Drink	5230 4853	4120 3810	1021 945	129 119	78.78 % 78.51 %	19.52 % 19.47 %	2.47 % 2.45 %
Home & Garden	4733 4861	3704 3841	949 945	111 110	78.26 % 79.02 %	20.05 % 19.44 %	2.35 % 2.26 %
Finance	4973 4794	4052 3891	855 806	106 122	81.48 % 81.16 %	17.19 % 16.81 %	2.13 % 2.54 %
Health	4995 5001	4094 4023	847 898	114 119	81.96 % 80.44 %	16.96 % 17.96 %	2.28 % 2.38 %
Pets	4933 4911	3909 3861	937 944	115 116	79.24 % 78.62 %	18.99 % 19.22 %	2.33 % 2.36 %
Sport & Fitness	4958 4901	3915 3858	983 978	109 124	78.96 % 78.72 %	19.83 % 19.96 %	2.20 % 2.53 %
Job & Career	4998 4779	3859 3678	1057 1007	115 122	77.21 % 76.96 %	21.15 % 21.07 %	2.30 % 2.55 %
Dating	4840 5057	3712 3839	1048 1118	108 114	76.69 % 75.91 %	21.65 % 22.11 %	2.23 % 2.25 %
Other	4988 5009	3994 4020	928 918	109 110	80.07 % 80.26 %	18.60 % 18.33 %	2.19 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4649	3701 3565	1051 1015	100 109	76.78 % 76.68 %	21.80 % 21.83 %	2.07 % 2.34 %
Outlook Mail	4592 4749	3603 3697	943 973	99 109	78.46 % 77.85 %	20.54 % 20.49 %	2.16 % 2.30 %
Yahoo Mail	4594 4629	3586 3609	906 921	112 110	78.06 % 77.97 %	19.72 % 19.90 %	2.44 % 2.38 %
AOL Mail	4861 4730	3820 3675	969 979	111 108	78.58 % 77.70 %	19.93 % 20.70 %	2.28 % 2.28 %
Mail.com	4827 4526	3873 3634	880 803	112 106	80.24 % 80.29 %	18.23 % 17.74 %	2.32 % 2.34 %
Yandex Mail	4728 4794	3693 3770	953 958	115 110	78.11 % 78.64 %	20.16 % 19.98 %	2.43 % 2.29 %
GMX Mail	4845 4797	3773 3728	1031 991	99 112	77.87 % 77.72 %	21.28 % 20.66 %	2.04 % 2.33 %
Zoho Mail	4651 4584	3739 3665	866 852	115 108	80.39 % 79.95 %	18.62 % 18.59 %	2.47 % 2.36 %
ProtonMail	4713 4648	3793 3732	845 823	102 114	80.48 % 80.29 %	17.93 % 17.71 %	2.16 % 2.45 %
Custom Mail	4655 4668	3809 3793	772 787	96 117	81.83 % 81.26 %	16.58 % 16.86 %	2.06 % 2.51 %
iCloud Mail	4525 4577	3464 3500	1020 1022	99 116	76.55 % 76.47 %	22.54 % 22.33 %	2.19 % 2.53 %
Tuta	4762 4705	3840 3735	848 880	116 120	80.64 % 79.38 %	17.81 % 18.70 %	2.44 % 2.55 %
Juno.com	4807 4621	3870 3722	835 833	111 105	80.51 % 80.55 %	17.37 % 18.03 %	2.31 % 2.27 %
Mailfence	3164 3196	2501 2564	588 560	75 72	79.05 % 80.23 %	18.58 % 17.52 %	2.37 % 2.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.