MailChimp and Klick-Tipp Email Deliverability Comparison

MailChimp

Klick-Tipp

In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 66.326	51.160 51.987	13.535 13.088	1.387 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 78.38 %	20.48 % 19.73 %	2.10 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5064	3984 3956	1035 1024	117 84	77.57 % 78.12 %	20.15 % 20.22 %	2.28 % 1.66 %
Elektronics	4977 5163	3884 4054	992 1018	101 91	78.04 % 78.52 %	19.93 % 19.72 %	2.03 % 1.76 %
Entertainment	5090 5295	3923 4141	1055 1038	112 116	77.07 % 78.21 %	20.73 % 19.60 %	2.20 % 2.19 %
Cosmetics & Beauty	5184 5235	4023 4123	1054 1008	107 104	77.60 % 78.76 %	20.33 % 19.26 %	2.06 % 1.99 %
Food & Drink	5275 5120	4053 4001	1108 1025	114 94	76.83 % 78.14 %	21.00 % 20.02 %	2.16 % 1.84 %
Home & Garden	4841 5105	3737 3995	1002 1020	102 90	77.19 % 78.26 %	20.70 % 19.98 %	2.11 % 1.76 %
Finance	4984 5187	4024 4254	864 825	96 108	80.74 % 82.01 %	17.34 % 15.91 %	1.93 % 2.08 %
Health	5118 5017	4140 4095	872 815	106 107	80.89 % 81.62 %	17.04 % 16.24 %	2.07 % 2.13 %
Pets	4994 5062	3849 3936	1034 1036	111 90	77.07 % 77.76 %	20.70 % 20.47 %	2.22 % 1.78 %
Sport & Fitness	5103 4985	3901 3880	1104 1012	98 93	76.45 % 77.83 %	21.63 % 20.30 %	1.92 % 1.87 %
Job & Career	5105 5090	3861 3860	1133 1134	111 96	75.63 % 75.83 %	22.19 % 22.28 %	2.17 % 1.89 %
Dating	5136 4873	3754 3588	1280 1196	102 89	73.09 % 73.63 %	24.92 % 24.54 %	1.99 % 1.83 %
Other	5139 5130	4027 4104	1002 937	110 89	78.36 % 80.00 %	19.50 % 18.27 %	2.14 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4688	3505 3506	1166 1103	97 79	73.51 % 74.79 %	24.45 % 23.53 %	2.03 % 1.69 %
Outlook Mail	4707 4770	3566 3691	1045 981	96 98	75.76 % 77.38 %	22.20 % 20.57 %	2.04 % 2.05 %
Yahoo Mail	4679 4758	3546 3693	1029 975	104 90	75.79 % 77.62 %	21.99 % 20.49 %	2.22 % 1.89 %
AOL Mail	4750 4883	3617 3751	1018 1040	115 92	76.15 % 76.82 %	21.43 % 21.30 %	2.42 % 1.88 %
Mail.com	4786 4608	3790 3675	898 841	98 92	79.19 % 79.75 %	18.76 % 18.25 %	2.05 % 2.00 %
Yandex Mail	4665 4848	3606 3764	963 1002	96 82	77.30 % 77.64 %	20.64 % 20.67 %	2.06 % 1.69 %
GMX Mail	4801 4781	3630 3668	1074 1019	97 94	75.61 % 76.72 %	22.37 % 21.31 %	2.02 % 1.97 %
Zoho Mail	4693 4586	3693 3638	896 862	104 86	78.69 % 79.33 %	19.09 % 18.80 %	2.22 % 1.88 %
ProtonMail	4705 4727	3720 3768	887 865	98 94	79.06 % 79.71 %	18.85 % 18.30 %	2.08 % 1.99 %
Custom Mail	4677 4730	3780 3887	807 751	90 92	80.82 % 82.18 %	17.25 % 15.88 %	1.92 % 1.95 %
iCloud Mail	4582 4767	3382 3560	1110 1112	90 95	73.81 % 74.68 %	24.23 % 23.33 %	1.96 % 1.99 %
Tuta	4734 4766	3727 3807	908 871	99 88	78.73 % 79.88 %	19.18 % 18.28 %	2.09 % 1.85 %
Juno.com	4865 4721	3883 3801	874 836	108 84	79.82 % 80.51 %	17.97 % 17.71 %	2.22 % 1.78 %
Mailfence	4670 4693	3715 3778	860 830	95 85	79.55 % 80.50 %	18.42 % 17.69 %	2.03 % 1.81 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.