MailChimp and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Klick-Tipp.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.544
63.873
|
51.065
50.389
|
12.507
12.397
|
1.462
1.516
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Klick-Tipp in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
79.12 %
78.89 %
|
19.38 %
19.41 %
|
2.27 %
2.37 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4875
4769
|
3825
3784
|
979
904
|
106
107
|
78.46 %
79.35 %
|
20.08 %
18.96 %
|
2.17 %
2.24 %
|
| Elektronics |
4838
5031
|
3830
3986
|
942
976
|
103
115
|
79.16 %
79.23 %
|
19.47 %
19.40 %
|
2.13 %
2.29 %
|
| Entertainment |
5193
4996
|
4062
3939
|
1048
970
|
118
123
|
78.22 %
78.84 %
|
20.18 %
19.42 %
|
2.27 %
2.46 %
|
| Cosmetics & Beauty |
4990
4911
|
3989
3859
|
913
988
|
119
115
|
79.94 %
78.58 %
|
18.30 %
20.12 %
|
2.38 %
2.34 %
|
| Food & Drink |
5230
4853
|
4120
3810
|
1021
945
|
129
119
|
78.78 %
78.51 %
|
19.52 %
19.47 %
|
2.47 %
2.45 %
|
| Home & Garden |
4733
4861
|
3704
3841
|
949
945
|
111
110
|
78.26 %
79.02 %
|
20.05 %
19.44 %
|
2.35 %
2.26 %
|
| Finance |
4973
4794
|
4052
3891
|
855
806
|
106
122
|
81.48 %
81.16 %
|
17.19 %
16.81 %
|
2.13 %
2.54 %
|
| Health |
4995
5001
|
4094
4023
|
847
898
|
114
119
|
81.96 %
80.44 %
|
16.96 %
17.96 %
|
2.28 %
2.38 %
|
| Pets |
4933
4911
|
3909
3861
|
937
944
|
115
116
|
79.24 %
78.62 %
|
18.99 %
19.22 %
|
2.33 %
2.36 %
|
| Sport & Fitness |
4958
4901
|
3915
3858
|
983
978
|
109
124
|
78.96 %
78.72 %
|
19.83 %
19.96 %
|
2.20 %
2.53 %
|
| Job & Career |
4998
4779
|
3859
3678
|
1057
1007
|
115
122
|
77.21 %
76.96 %
|
21.15 %
21.07 %
|
2.30 %
2.55 %
|
| Dating |
4840
5057
|
3712
3839
|
1048
1118
|
108
114
|
76.69 %
75.91 %
|
21.65 %
22.11 %
|
2.23 %
2.25 %
|
| Other |
4988
5009
|
3994
4020
|
928
918
|
109
110
|
80.07 %
80.26 %
|
18.60 %
18.33 %
|
2.19 %
2.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Klick-Tipp.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4820
4649
|
3701
3565
|
1051
1015
|
100
109
|
76.78 %
76.68 %
|
21.80 %
21.83 %
|
2.07 %
2.34 %
|
| Outlook Mail |
4592
4749
|
3603
3697
|
943
973
|
99
109
|
78.46 %
77.85 %
|
20.54 %
20.49 %
|
2.16 %
2.30 %
|
| Yahoo Mail |
4594
4629
|
3586
3609
|
906
921
|
112
110
|
78.06 %
77.97 %
|
19.72 %
19.90 %
|
2.44 %
2.38 %
|
| AOL Mail |
4861
4730
|
3820
3675
|
969
979
|
111
108
|
78.58 %
77.70 %
|
19.93 %
20.70 %
|
2.28 %
2.28 %
|
| Mail.com |
4827
4526
|
3873
3634
|
880
803
|
112
106
|
80.24 %
80.29 %
|
18.23 %
17.74 %
|
2.32 %
2.34 %
|
| Yandex Mail |
4728
4794
|
3693
3770
|
953
958
|
115
110
|
78.11 %
78.64 %
|
20.16 %
19.98 %
|
2.43 %
2.29 %
|
| GMX Mail |
4845
4797
|
3773
3728
|
1031
991
|
99
112
|
77.87 %
77.72 %
|
21.28 %
20.66 %
|
2.04 %
2.33 %
|
| Zoho Mail |
4651
4584
|
3739
3665
|
866
852
|
115
108
|
80.39 %
79.95 %
|
18.62 %
18.59 %
|
2.47 %
2.36 %
|
| ProtonMail |
4713
4648
|
3793
3732
|
845
823
|
102
114
|
80.48 %
80.29 %
|
17.93 %
17.71 %
|
2.16 %
2.45 %
|
| Custom Mail |
4655
4668
|
3809
3793
|
772
787
|
96
117
|
81.83 %
81.26 %
|
16.58 %
16.86 %
|
2.06 %
2.51 %
|
| iCloud Mail |
4525
4577
|
3464
3500
|
1020
1022
|
99
116
|
76.55 %
76.47 %
|
22.54 %
22.33 %
|
2.19 %
2.53 %
|
| Tuta |
4762
4705
|
3840
3735
|
848
880
|
116
120
|
80.64 %
79.38 %
|
17.81 %
18.70 %
|
2.44 %
2.55 %
|
| Juno.com |
4807
4621
|
3870
3722
|
835
833
|
111
105
|
80.51 %
80.55 %
|
17.37 %
18.03 %
|
2.31 %
2.27 %
|
| Mailfence |
3164
3196
|
2501
2564
|
588
560
|
75
72
|
79.05 %
80.23 %
|
18.58 %
17.52 %
|
2.37 %
2.25 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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