AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.413 436.716	350.289 334.666	73.105 85.970	14.019 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.08 % 76.63 %	16.71 % 19.69 %	3.20 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34113 33707	28290 26813	4827 5793	996 1101	82.93 % 79.55 %	14.15 % 17.19 %	2.92 % 3.27 %
Elektronics	33950 33735	27398 26154	5495 6409	1057 1172	80.70 % 77.53 %	16.19 % 19.00 %	3.11 % 3.47 %
Entertainment	33398 33216	26629 25344	5658 6602	1111 1270	79.73 % 76.30 %	16.94 % 19.88 %	3.33 % 3.82 %
Cosmetics & Beauty	33481 33580	26801 25695	5599 6651	1081 1234	80.05 % 76.52 %	16.72 % 19.81 %	3.23 % 3.67 %
Food & Drink	33505 33653	27847 26800	4720 5749	938 1104	83.11 % 79.64 %	14.09 % 17.08 %	2.80 % 3.28 %
Home & Garden	33919 34056	28167 27087	4754 5864	998 1105	83.04 % 79.54 %	14.02 % 17.22 %	2.94 % 3.24 %
Finance	33637 33485	25842 24596	6595 7534	1200 1355	76.83 % 73.45 %	19.61 % 22.50 %	3.57 % 4.05 %
Health	33450 33764	25981 25060	6338 7402	1131 1302	77.67 % 74.22 %	18.95 % 21.92 %	3.38 % 3.86 %
Pets	33778 32846	27752 25927	5020 5758	1006 1161	82.16 % 78.94 %	14.86 % 17.53 %	2.98 % 3.53 %
Sport & Fitness	33154 33031	26191 25021	5840 6728	1123 1282	79.00 % 75.75 %	17.61 % 20.37 %	3.39 % 3.88 %
Job & Career	33446 33466	26099 25014	6143 7067	1204 1385	78.03 % 74.74 %	18.37 % 21.12 %	3.60 % 4.14 %
Dating	33499 34524	25281 24682	7040 8403	1178 1439	75.47 % 71.49 %	21.02 % 24.34 %	3.52 % 4.17 %
Other	34083 33653	28011 26473	5076 6010	996 1170	82.18 % 78.66 %	14.89 % 17.86 %	2.92 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42455 42797	32547 31217	8371 9797	1537 1783	76.66 % 72.94 %	19.72 % 22.89 %	3.62 % 4.17 %
Outlook Mail	43001 42276	33219 31349	8203 9233	1579 1694	77.25 % 74.15 %	19.08 % 21.84 %	3.67 % 4.01 %
Yahoo Mail	42848 42686	34206 32512	7295 8550	1347 1624	79.83 % 76.17 %	17.03 % 20.03 %	3.14 % 3.80 %
AOL Mail	42344 43038	33803 32769	7165 8653	1376 1616	79.83 % 76.14 %	16.92 % 20.11 %	3.25 % 3.75 %
Mail.com	43150 42806	34916 33015	6919 8220	1315 1571	80.92 % 77.13 %	16.03 % 19.20 %	3.05 % 3.67 %
Yandex Mail	42936 42868	33620 32101	7829 9112	1487 1655	78.30 % 74.88 %	18.23 % 21.26 %	3.46 % 3.86 %
GMX Mail	43063 42687	34767 33001	7001 8193	1295 1493	80.74 % 77.31 %	16.26 % 19.19 %	3.01 % 3.50 %
Zoho Mail	42764 42895	34964 33477	6555 7985	1245 1433	81.76 % 78.04 %	15.33 % 18.62 %	2.91 % 3.34 %
ProtonMail	42392 42174	34691 33117	6474 7632	1227 1425	81.83 % 78.52 %	15.27 % 18.10 %	2.89 % 3.38 %
Custom Mail	42370 42398	35132 33784	5993 7220	1245 1394	82.92 % 79.68 %	14.14 % 17.03 %	2.94 % 3.29 %
iCloud Mail	3288 3462	2604 2688	542 590	142 184	79.20 % 77.64 %	16.48 % 17.04 %	4.32 % 5.31 %
Tuta	3429 3355	2915 2855	397 405	117 95	85.01 % 85.10 %	11.58 % 12.07 %	3.41 % 2.83 %
Juno.com	3373 3274	2905 2781	361 380	107 113	86.13 % 84.94 %	10.70 % 11.61 %	3.17 % 3.45 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.