AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.722 65.267	51.689 51.137	11.957 13.071	1.254 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.86 % 78.35 %	18.47 % 20.03 %	1.94 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4945 4987	3941 3871	923 1037	89 101	79.70 % 77.62 %	18.67 % 20.79 %	1.80 % 2.03 %
Elektronics	5080 4907	4094 3871	910 970	94 94	80.59 % 78.89 %	17.91 % 19.77 %	1.85 % 1.92 %
Entertainment	5066 5288	4008 4105	979 1108	101 111	79.12 % 77.63 %	19.32 % 20.95 %	1.99 % 2.10 %
Cosmetics & Beauty	4964 5049	3979 3985	894 967	110 114	80.16 % 78.93 %	18.01 % 19.15 %	2.22 % 2.26 %
Food & Drink	4898 5265	3865 4089	945 1079	99 121	78.91 % 77.66 %	19.29 % 20.49 %	2.02 % 2.30 %
Home & Garden	5145 4715	4047 3648	1019 985	96 102	78.66 % 77.37 %	19.81 % 20.89 %	1.87 % 2.16 %
Finance	4848 5020	4002 4070	771 868	92 98	82.55 % 81.08 %	15.90 % 17.29 %	1.90 % 1.95 %
Health	4946 5008	4126 4086	743 840	83 103	83.42 % 81.59 %	15.02 % 16.77 %	1.68 % 2.06 %
Pets	4980 4928	3956 3860	924 989	105 105	79.44 % 78.33 %	18.55 % 20.07 %	2.11 % 2.13 %
Sport & Fitness	5034 5039	4001 3930	955 1033	100 103	79.48 % 77.99 %	18.97 % 20.50 %	1.99 % 2.04 %
Job & Career	5049 4989	3963 3816	1008 1090	99 104	78.49 % 76.49 %	19.96 % 21.85 %	1.96 % 2.08 %
Dating	4946 4949	3776 3721	1073 1147	97 99	76.34 % 75.19 %	21.69 % 23.18 %	1.96 % 2.00 %
Other	4821 5123	3931 4085	813 958	89 106	81.54 % 79.74 %	16.86 % 18.70 %	1.85 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4740 4801	3652 3618	1012 1136	97 87	77.05 % 75.36 %	21.35 % 23.66 %	2.05 % 1.81 %
Outlook Mail	4590 4589	3639 3525	895 997	76 89	79.28 % 76.81 %	19.50 % 21.73 %	1.66 % 1.94 %
Yahoo Mail	4846 4637	3836 3550	931 970	89 108	79.16 % 76.56 %	19.21 % 20.92 %	1.84 % 2.33 %
AOL Mail	4797 4887	3808 3788	909 1014	94 103	79.38 % 77.51 %	18.95 % 20.75 %	1.96 % 2.11 %
Mail.com	4577 4789	3679 3814	822 902	88 104	80.38 % 79.64 %	17.96 % 18.83 %	1.92 % 2.17 %
Yandex Mail	4598 4681	3660 3641	863 958	90 105	79.60 % 77.78 %	18.77 % 20.47 %	1.96 % 2.24 %
GMX Mail	4634 4864	3657 3723	891 1076	92 93	78.92 % 76.54 %	19.23 % 22.12 %	1.99 % 1.91 %
Zoho Mail	4650 4722	3742 3765	831 890	93 108	80.47 % 79.73 %	17.87 % 18.85 %	2.00 % 2.29 %
ProtonMail	4531 4729	3741 3786	710 870	92 94	82.56 % 80.06 %	15.67 % 18.40 %	2.03 % 1.99 %
Custom Mail	4598 4626	3790 3781	730 770	89 87	82.43 % 81.73 %	15.88 % 16.65 %	1.94 % 1.88 %
iCloud Mail	4759 4499	3608 3371	1074 1073	92 89	75.81 % 74.93 %	22.57 % 23.85 %	1.93 % 1.98 %
Tuta	4743 4741	3889 3807	762 856	100 103	81.99 % 80.30 %	16.07 % 18.06 %	2.11 % 2.17 %
Juno.com	4772 4741	3912 3812	795 842	83 103	81.98 % 80.40 %	16.66 % 17.76 %	1.74 % 2.17 %
Mailfence	3887 3961	3076 3156	732 717	79 88	79.14 % 79.68 %	18.83 % 18.10 %	2.03 % 2.22 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.