AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.916 76.613	58.362 59.252	15.850 15.766	1.704 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.34 %	20.88 % 20.58 %	2.24 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5967	4505 4621	1282 1214	127 132	76.18 % 77.44 %	21.68 % 20.35 %	2.15 % 2.21 %
Elektronics	6041 5833	4676 4562	1232 1155	133 116	77.40 % 78.21 %	20.39 % 19.80 %	2.20 % 1.99 %
Entertainment	5944 5887	4570 4518	1234 1242	140 127	76.88 % 76.75 %	20.76 % 21.10 %	2.36 % 2.16 %
Cosmetics & Beauty	5819 5995	4478 4649	1202 1213	139 133	76.95 % 77.55 %	20.66 % 20.23 %	2.39 % 2.22 %
Food & Drink	5687 5899	4350 4523	1205 1254	132 122	76.49 % 76.67 %	21.19 % 21.26 %	2.32 % 2.07 %
Home & Garden	5559 5782	4216 4470	1221 1189	122 123	75.84 % 77.31 %	21.96 % 20.56 %	2.19 % 2.13 %
Finance	5684 5772	4575 4663	974 994	135 115	80.49 % 80.79 %	17.14 % 17.22 %	2.38 % 1.99 %
Health	5791 5975	4647 4841	1019 1020	125 114	80.25 % 81.02 %	17.60 % 17.07 %	2.16 % 1.91 %
Pets	5970 5858	4551 4488	1290 1246	129 124	76.23 % 76.61 %	21.61 % 21.27 %	2.16 % 2.12 %
Sport & Fitness	5843 5916	4474 4517	1234 1279	135 120	76.57 % 76.35 %	21.12 % 21.62 %	2.31 % 2.03 %
Job & Career	6085 5965	4541 4522	1409 1315	135 128	74.63 % 75.81 %	23.16 % 22.05 %	2.22 % 2.15 %
Dating	5827 5837	4280 4253	1423 1471	124 113	73.45 % 72.86 %	24.42 % 25.20 %	2.13 % 1.94 %
Other	5752 5927	4499 4625	1125 1174	128 128	78.22 % 78.03 %	19.56 % 19.81 %	2.23 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5532	3955 4089	1341 1328	120 115	73.02 % 73.92 %	24.76 % 24.01 %	2.22 % 2.08 %
Outlook Mail	5378 5564	4032 4210	1238 1236	108 118	74.97 % 75.66 %	23.02 % 22.21 %	2.01 % 2.12 %
Yahoo Mail	5779 5448	4381 4117	1269 1213	129 118	75.81 % 75.57 %	21.96 % 22.27 %	2.23 % 2.17 %
AOL Mail	5466 5409	4189 4134	1153 1161	124 114	76.64 % 76.43 %	21.09 % 21.46 %	2.27 % 2.11 %
Mail.com	5441 5504	4259 4344	1054 1044	128 116	78.28 % 78.92 %	19.37 % 18.97 %	2.35 % 2.11 %
Yandex Mail	5357 5317	4093 4106	1131 1115	133 96	76.40 % 77.22 %	21.11 % 20.97 %	2.48 % 1.81 %
GMX Mail	5452 5521	4099 4158	1240 1243	113 120	75.18 % 75.31 %	22.74 % 22.51 %	2.07 % 2.17 %
Zoho Mail	5132 5495	4003 4314	1006 1067	123 114	78.00 % 78.51 %	19.60 % 19.42 %	2.40 % 2.07 %
ProtonMail	5544 5549	4405 4390	1016 1043	123 116	79.46 % 79.11 %	18.33 % 18.80 %	2.22 % 2.09 %
Custom Mail	5291 5367	4209 4325	963 933	119 109	79.55 % 80.59 %	18.20 % 17.38 %	2.25 % 2.03 %
iCloud Mail	5468 5449	3986 4026	1370 1311	112 112	72.90 % 73.89 %	25.05 % 24.06 %	2.05 % 2.06 %
Tuta	5238 5457	4155 4309	961 1035	122 113	79.32 % 78.96 %	18.35 % 18.97 %	2.33 % 2.07 %
Juno.com	5558 5540	4349 4416	1085 1000	124 124	78.25 % 79.71 %	19.52 % 18.05 %	2.23 % 2.24 %
Mailfence	5396 5461	4247 4314	1023 1037	126 110	78.71 % 79.00 %	18.96 % 18.99 %	2.34 % 2.01 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.