AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.637 76.739	58.482 60.005	15.474 15.302	1.681 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 78.19 %	20.46 % 19.94 %	2.22 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5697 6027	4381 4727	1201 1181	115 119	76.90 % 78.43 %	21.08 % 19.60 %	2.02 % 1.97 %
Elektronics	6012 5905	4688 4674	1189 1129	135 102	77.98 % 79.15 %	19.78 % 19.12 %	2.25 % 1.73 %
Entertainment	5903 5930	4563 4613	1205 1199	135 118	77.30 % 77.79 %	20.41 % 20.22 %	2.29 % 1.99 %
Cosmetics & Beauty	5745 5984	4429 4703	1188 1155	128 126	77.09 % 78.59 %	20.68 % 19.30 %	2.23 % 2.11 %
Food & Drink	5768 5720	4454 4440	1178 1167	136 113	77.22 % 77.62 %	20.42 % 20.40 %	2.36 % 1.98 %
Home & Garden	5574 5892	4264 4587	1188 1186	122 119	76.50 % 77.85 %	21.31 % 20.13 %	2.19 % 2.02 %
Finance	5732 5806	4634 4741	968 959	130 106	80.84 % 81.66 %	16.89 % 16.52 %	2.27 % 1.83 %
Health	5949 6004	4807 4873	1013 1034	129 97	80.80 % 81.16 %	17.03 % 17.22 %	2.17 % 1.62 %
Pets	5904 5926	4505 4588	1269 1229	130 109	76.30 % 77.42 %	21.49 % 20.74 %	2.20 % 1.84 %
Sport & Fitness	5721 5900	4417 4585	1177 1209	127 106	77.21 % 77.71 %	20.57 % 20.49 %	2.22 % 1.80 %
Job & Career	6095 5958	4576 4566	1385 1273	134 119	75.08 % 76.64 %	22.72 % 21.37 %	2.20 % 2.00 %
Dating	5769 5887	4225 4323	1424 1473	120 91	73.24 % 73.43 %	24.68 % 25.02 %	2.08 % 1.55 %
Other	5768 5800	4539 4585	1089 1108	140 107	78.69 % 79.05 %	18.88 % 19.10 %	2.43 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5356 5593	3926 4190	1309 1296	121 107	73.30 % 74.92 %	24.44 % 23.17 %	2.26 % 1.91 %
Outlook Mail	5363 5529	4044 4217	1208 1215	111 97	75.41 % 76.27 %	22.52 % 21.98 %	2.07 % 1.75 %
Yahoo Mail	5705 5348	4361 4113	1221 1136	123 99	76.44 % 76.91 %	21.40 % 21.24 %	2.16 % 1.85 %
AOL Mail	5267 5571	4038 4329	1112 1138	117 104	76.67 % 77.71 %	21.11 % 20.43 %	2.22 % 1.87 %
Mail.com	5454 5591	4284 4452	1039 1034	131 105	78.55 % 79.63 %	19.05 % 18.49 %	2.40 % 1.88 %
Yandex Mail	5321 5337	4075 4137	1119 1112	127 88	76.58 % 77.52 %	21.03 % 20.84 %	2.39 % 1.65 %
GMX Mail	5461 5458	4128 4176	1218 1179	115 103	75.59 % 76.51 %	22.30 % 21.60 %	2.11 % 1.89 %
Zoho Mail	5430 5587	4259 4447	1039 1039	132 101	78.43 % 79.60 %	19.13 % 18.60 %	2.43 % 1.81 %
ProtonMail	5575 5463	4456 4395	1002 970	117 98	79.93 % 80.45 %	17.97 % 17.76 %	2.10 % 1.79 %
Custom Mail	5164 5293	4142 4277	914 917	108 99	80.21 % 80.80 %	17.70 % 17.32 %	2.09 % 1.87 %
iCloud Mail	5521 5402	4046 4024	1355 1276	120 102	73.28 % 74.49 %	24.54 % 23.62 %	2.17 % 1.89 %
Tuta	5242 5611	4192 4479	930 1023	120 109	79.97 % 79.83 %	17.74 % 18.23 %	2.29 % 1.94 %
Juno.com	5361 5417	4225 4350	1021 945	115 122	78.81 % 80.30 %	19.04 % 17.45 %	2.15 % 2.25 %
Mailfence	5417 5539	4306 4419	987 1022	124 98	79.49 % 79.78 %	18.22 % 18.45 %	2.29 % 1.77 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.