AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.152 463.164	372.907 356.201	76.316 89.847	14.929 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.34 % 76.91 %	16.44 % 19.40 %	3.22 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	36207 35770	30106 28540	5040 6055	1061 1175	83.15 % 79.79 %	13.92 % 16.93 %	2.93 % 3.28 %
Elektronics	36083 35758	29229 27828	5732 6685	1122 1245	81.00 % 77.82 %	15.89 % 18.70 %	3.11 % 3.48 %
Entertainment	35483 35145	28391 26925	5904 6884	1188 1336	80.01 % 76.61 %	16.64 % 19.59 %	3.35 % 3.80 %
Cosmetics & Beauty	35577 35614	28588 27346	5850 6952	1139 1316	80.36 % 76.78 %	16.44 % 19.52 %	3.20 % 3.70 %
Food & Drink	35619 35826	29681 28614	4937 6027	1001 1185	83.33 % 79.87 %	13.86 % 16.82 %	2.81 % 3.31 %
Home & Garden	35918 36118	29913 28804	4946 6127	1059 1187	83.28 % 79.75 %	13.77 % 16.96 %	2.95 % 3.29 %
Finance	35677 35456	27522 26140	6882 7869	1273 1447	77.14 % 73.73 %	19.29 % 22.19 %	3.57 % 4.08 %
Health	35538 35790	27700 26684	6618 7721	1220 1385	77.94 % 74.56 %	18.62 % 21.57 %	3.43 % 3.87 %
Pets	35716 34844	29418 27582	5231 6029	1067 1233	82.37 % 79.16 %	14.65 % 17.30 %	2.99 % 3.54 %
Sport & Fitness	35117 35117	27823 26688	6098 7054	1196 1375	79.23 % 76.00 %	17.36 % 20.09 %	3.41 % 3.92 %
Job & Career	35533 35501	27819 26626	6436 7410	1278 1465	78.29 % 75.00 %	18.11 % 20.87 %	3.60 % 4.13 %
Dating	35559 36543	26955 26278	7336 8743	1268 1522	75.80 % 71.91 %	20.63 % 23.93 %	3.57 % 4.16 %
Other	36125 35682	29762 28146	5306 6291	1057 1245	82.39 % 78.88 %	14.69 % 17.63 %	2.93 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44508 44791	34164 32733	8710 10182	1634 1876	76.76 % 73.08 %	19.57 % 22.73 %	3.67 % 4.19 %
Outlook Mail	45168 44335	35006 32982	8500 9561	1662 1792	77.50 % 74.39 %	18.82 % 21.57 %	3.68 % 4.04 %
Yahoo Mail	44861 44700	35901 34131	7544 8856	1416 1713	80.03 % 76.36 %	16.82 % 19.81 %	3.16 % 3.83 %
AOL Mail	44421 45061	35556 34401	7424 8962	1441 1698	80.04 % 76.34 %	16.71 % 19.89 %	3.24 % 3.77 %
Mail.com	45223 44765	36684 34632	7154 8495	1385 1638	81.12 % 77.36 %	15.82 % 18.98 %	3.06 % 3.66 %
Yandex Mail	44969 44994	35293 33790	8105 9454	1571 1750	78.48 % 75.10 %	18.02 % 21.01 %	3.49 % 3.89 %
GMX Mail	45164 44717	36591 34679	7222 8463	1351 1575	81.02 % 77.55 %	15.99 % 18.93 %	2.99 % 3.52 %
Zoho Mail	44826 44954	36749 35195	6771 8260	1306 1499	81.98 % 78.29 %	15.11 % 18.37 %	2.91 % 3.33 %
ProtonMail	44377 44201	36428 34824	6664 7883	1285 1494	82.09 % 78.79 %	15.02 % 17.83 %	2.90 % 3.38 %
Custom Mail	44489 44405	37000 35482	6194 7474	1295 1449	83.17 % 79.91 %	13.92 % 16.83 %	2.91 % 3.26 %
iCloud Mail	5250 5451	4160 4230	849 949	241 272	79.24 % 77.60 %	16.17 % 17.41 %	4.59 % 4.99 %
Tuta	5485 5376	4691 4537	617 666	177 173	85.52 % 84.39 %	11.25 % 12.39 %	3.23 % 3.22 %
Juno.com	5411 5414	4684 4585	562 642	165 187	86.56 % 84.69 %	10.39 % 11.86 %	3.05 % 3.45 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.