AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.742 65.936	50.128 51.160	13.240 13.384	1.374 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.59 %	20.45 % 20.30 %	2.12 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5099	3978 3965	1094 1019	110 115	76.77 % 77.76 %	21.11 % 19.98 %	2.12 % 2.26 %
Elektronics	5266 5008	4113 3919	1040 990	113 99	78.10 % 78.25 %	19.75 % 19.77 %	2.15 % 1.98 %
Entertainment	4980 5033	3830 3870	1037 1048	113 115	76.91 % 76.89 %	20.82 % 20.82 %	2.27 % 2.28 %
Cosmetics & Beauty	4909 5185	3814 4035	984 1039	111 111	77.69 % 77.82 %	20.04 % 20.04 %	2.26 % 2.14 %
Food & Drink	4856 5184	3729 3994	1021 1077	106 113	76.79 % 77.04 %	21.03 % 20.78 %	2.18 % 2.18 %
Home & Garden	4852 4912	3708 3806	1047 998	97 108	76.42 % 77.48 %	21.58 % 20.32 %	2.00 % 2.20 %
Finance	4870 5032	3938 4079	824 852	108 101	80.86 % 81.06 %	16.92 % 16.93 %	2.22 % 2.01 %
Health	4899 5110	3970 4145	835 860	94 105	81.04 % 81.12 %	17.04 % 16.83 %	1.92 % 2.05 %
Pets	5008 4968	3847 3822	1057 1042	104 104	76.82 % 76.93 %	21.11 % 20.97 %	2.08 % 2.09 %
Sport & Fitness	5012 5174	3869 3965	1034 1105	109 104	77.19 % 76.63 %	20.63 % 21.36 %	2.17 % 2.01 %
Job & Career	5187 5121	3903 3890	1174 1122	110 109	75.25 % 75.96 %	22.63 % 21.91 %	2.12 % 2.13 %
Dating	4963 5104	3681 3750	1184 1256	98 98	74.17 % 73.47 %	23.86 % 24.61 %	1.97 % 1.92 %
Other	4758 5006	3748 3920	909 976	101 110	78.77 % 78.31 %	19.10 % 19.50 %	2.12 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4537 4713	3339 3478	1104 1139	94 96	73.59 % 73.80 %	24.33 % 24.17 %	2.07 % 2.04 %
Outlook Mail	4570 4690	3476 3564	1010 1027	84 99	76.06 % 75.99 %	22.10 % 21.90 %	1.84 % 2.11 %
Yahoo Mail	4953 4677	3778 3550	1069 1021	106 106	76.28 % 75.90 %	21.58 % 21.83 %	2.14 % 2.27 %
AOL Mail	4608 4716	3540 3603	966 1001	102 112	76.82 % 76.40 %	20.96 % 21.23 %	2.21 % 2.37 %
Mail.com	4692 4803	3695 3813	890 892	107 98	78.75 % 79.39 %	18.97 % 18.57 %	2.28 % 2.04 %
Yandex Mail	4593 4594	3538 3559	955 948	100 87	77.03 % 77.47 %	20.79 % 20.64 %	2.18 % 1.89 %
GMX Mail	4605 4720	3469 3556	1043 1066	93 98	75.33 % 75.34 %	22.65 % 22.58 %	2.02 % 2.08 %
Zoho Mail	4251 4722	3349 3721	808 901	94 100	78.78 % 78.80 %	19.01 % 19.08 %	2.21 % 2.12 %
ProtonMail	4648 4770	3721 3778	826 889	101 103	80.06 % 79.20 %	17.77 % 18.64 %	2.17 % 2.16 %
Custom Mail	4629 4779	3697 3872	832 809	100 98	79.87 % 81.02 %	17.97 % 16.93 %	2.16 % 2.05 %
iCloud Mail	4740 4637	3483 3432	1168 1108	89 97	73.48 % 74.01 %	24.64 % 23.89 %	1.88 % 2.09 %
Tuta	4543 4747	3647 3763	795 884	101 100	80.28 % 79.27 %	17.50 % 18.62 %	2.22 % 2.11 %
Juno.com	4731 4755	3720 3805	913 844	98 106	78.63 % 80.02 %	19.30 % 17.75 %	2.07 % 2.23 %
Mailfence	4642 4613	3676 3666	861 855	105 92	79.19 % 79.47 %	18.55 % 18.53 %	2.26 % 1.99 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.