AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.997 76.936	58.419 59.712	15.872 15.605	1.706 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.61 %	20.89 % 20.28 %	2.24 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5961 5992	4543 4655	1287 1204	131 133	76.21 % 77.69 %	21.59 % 20.09 %	2.20 % 2.22 %
Elektronics	6101 5825	4728 4567	1238 1145	135 113	77.50 % 78.40 %	20.29 % 19.66 %	2.21 % 1.94 %
Entertainment	5914 5903	4521 4538	1255 1232	138 133	76.45 % 76.88 %	21.22 % 20.87 %	2.33 % 2.25 %
Cosmetics & Beauty	5780 6045	4447 4714	1190 1199	143 132	76.94 % 77.98 %	20.59 % 19.83 %	2.47 % 2.18 %
Food & Drink	5732 5962	4368 4581	1231 1253	133 128	76.20 % 76.84 %	21.48 % 21.02 %	2.32 % 2.15 %
Home & Garden	5726 5803	4347 4506	1257 1172	122 125	75.92 % 77.65 %	21.95 % 20.20 %	2.13 % 2.15 %
Finance	5723 5858	4616 4742	971 998	136 118	80.66 % 80.95 %	16.97 % 17.04 %	2.38 % 2.01 %
Health	5784 5981	4643 4863	1020 998	121 120	80.27 % 81.31 %	17.63 % 16.69 %	2.09 % 2.01 %
Pets	5900 5832	4496 4494	1273 1216	131 122	76.20 % 77.06 %	21.58 % 20.85 %	2.22 % 2.09 %
Sport & Fitness	5836 5982	4473 4589	1228 1270	135 123	76.64 % 76.71 %	21.04 % 21.23 %	2.31 % 2.06 %
Job & Career	6095 5965	4564 4537	1397 1300	134 128	74.88 % 76.06 %	22.92 % 21.79 %	2.20 % 2.15 %
Dating	5852 5889	4293 4313	1437 1466	122 110	73.36 % 73.24 %	24.56 % 24.89 %	2.08 % 1.87 %
Other	5593 5899	4380 4613	1088 1152	125 134	78.31 % 78.20 %	19.45 % 19.53 %	2.23 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5571	3948 4125	1351 1335	117 111	72.90 % 74.04 %	24.94 % 23.96 %	2.16 % 1.99 %
Outlook Mail	5278 5472	3979 4161	1196 1196	103 115	75.39 % 76.04 %	22.66 % 21.86 %	1.95 % 2.10 %
Yahoo Mail	5790 5460	4376 4155	1282 1185	132 120	75.58 % 76.10 %	22.14 % 21.70 %	2.28 % 2.20 %
AOL Mail	5467 5454	4170 4171	1171 1160	126 123	76.28 % 76.48 %	21.42 % 21.27 %	2.30 % 2.26 %
Mail.com	5465 5536	4261 4394	1073 1029	131 113	77.97 % 79.37 %	19.63 % 18.59 %	2.40 % 2.04 %
Yandex Mail	5374 5330	4119 4125	1133 1104	122 101	76.65 % 77.39 %	21.08 % 20.71 %	2.27 % 1.89 %
GMX Mail	5454 5596	4092 4230	1244 1245	118 121	75.03 % 75.59 %	22.81 % 22.25 %	2.16 % 2.16 %
Zoho Mail	5081 5518	3981 4337	980 1064	120 117	78.35 % 78.60 %	19.29 % 19.28 %	2.36 % 2.12 %
ProtonMail	5475 5600	4367 4443	984 1034	124 123	79.76 % 79.34 %	17.97 % 18.46 %	2.26 % 2.20 %
Custom Mail	5358 5477	4258 4443	979 924	121 110	79.47 % 81.12 %	18.27 % 16.87 %	2.26 % 2.01 %
iCloud Mail	5474 5452	3982 4036	1379 1303	113 113	72.74 % 74.03 %	25.19 % 23.90 %	2.06 % 2.07 %
Tuta	5327 5533	4233 4385	966 1030	128 118	79.46 % 79.25 %	18.13 % 18.62 %	2.40 % 2.13 %
Juno.com	5597 5504	4369 4396	1104 985	124 123	78.06 % 79.87 %	19.72 % 17.90 %	2.22 % 2.23 %
Mailfence	5441 5433	4284 4311	1030 1011	127 111	78.74 % 79.35 %	18.93 % 18.61 %	2.33 % 2.04 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.