AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.311 454.379	365.356 349.090	75.295 88.530	14.660 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.24 % 76.83 %	16.54 % 19.48 %	3.22 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35535 35081	29520 27966	4973 5966	1042 1149	83.07 % 79.72 %	13.99 % 17.01 %	2.93 % 3.28 %
Elektronics	35384 35085	28619 27271	5657 6590	1108 1224	80.88 % 77.73 %	15.99 % 18.78 %	3.13 % 3.49 %
Entertainment	34754 34505	27772 26407	5821 6789	1161 1309	79.91 % 76.53 %	16.75 % 19.68 %	3.34 % 3.79 %
Cosmetics & Beauty	34903 34947	28006 26813	5774 6851	1123 1283	80.24 % 76.72 %	16.54 % 19.60 %	3.22 % 3.67 %
Food & Drink	34868 35135	29022 28031	4863 5937	983 1167	83.23 % 79.78 %	13.95 % 16.90 %	2.82 % 3.32 %
Home & Garden	35221 35372	29300 28187	4883 6028	1038 1157	83.19 % 79.69 %	13.86 % 17.04 %	2.95 % 3.27 %
Finance	35014 34806	26974 25639	6790 7757	1250 1410	77.04 % 73.66 %	19.39 % 22.29 %	3.57 % 4.05 %
Health	34836 35129	27119 26161	6527 7614	1190 1354	77.85 % 74.47 %	18.74 % 21.67 %	3.42 % 3.85 %
Pets	35107 34197	28890 27046	5169 5941	1048 1210	82.29 % 79.09 %	14.72 % 17.37 %	2.99 % 3.54 %
Sport & Fitness	34437 34396	27255 26119	6013 6936	1169 1341	79.14 % 75.94 %	17.46 % 20.17 %	3.39 % 3.90 %
Job & Career	34861 34819	27256 26087	6345 7293	1260 1439	78.18 % 74.92 %	18.20 % 20.95 %	3.61 % 4.13 %
Dating	34875 35895	26392 25765	7239 8635	1244 1495	75.68 % 71.78 %	20.76 % 24.06 %	3.57 % 4.16 %
Other	35516 35012	29231 27598	5241 6193	1044 1221	82.30 % 78.82 %	14.76 % 17.69 %	2.94 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43872 44099	33670 32207	8606 10048	1596 1844	76.75 % 73.03 %	19.62 % 22.79 %	3.64 % 4.18 %
Outlook Mail	44416 43654	34379 32443	8397 9453	1640 1758	77.40 % 74.32 %	18.91 % 21.65 %	3.69 % 4.03 %
Yahoo Mail	44194 44057	35335 33629	7463 8754	1396 1674	79.95 % 76.33 %	16.89 % 19.87 %	3.16 % 3.80 %
AOL Mail	43715 44353	34957 33832	7339 8851	1419 1670	79.97 % 76.28 %	16.79 % 19.96 %	3.25 % 3.77 %
Mail.com	44509 44138	36071 34113	7076 8405	1362 1620	81.04 % 77.29 %	15.90 % 19.04 %	3.06 % 3.67 %
Yandex Mail	44316 44334	34749 33262	8021 9344	1546 1728	78.41 % 75.03 %	18.10 % 21.08 %	3.49 % 3.90 %
GMX Mail	44462 44042	35979 34126	7152 8370	1331 1546	80.92 % 77.49 %	16.09 % 19.00 %	2.99 % 3.51 %
Zoho Mail	44136 44249	36145 34612	6702 8162	1289 1475	81.89 % 78.22 %	15.18 % 18.45 %	2.92 % 3.33 %
ProtonMail	43748 43516	35872 34251	6606 7796	1270 1469	82.00 % 78.71 %	15.10 % 17.92 %	2.90 % 3.38 %
Custom Mail	43817 43754	36397 34935	6134 7391	1286 1428	83.07 % 79.84 %	14.00 % 16.89 %	2.93 % 3.26 %
iCloud Mail	4637 4808	3664 3742	757 831	216 235	79.02 % 77.83 %	16.33 % 17.28 %	4.66 % 4.89 %
Tuta	4767 4695	4065 3969	543 577	159 149	85.27 % 84.54 %	11.39 % 12.29 %	3.34 % 3.17 %
Juno.com	4722 4680	4073 3969	499 548	150 163	86.26 % 84.81 %	10.57 % 11.71 %	3.18 % 3.48 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.