AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.609 66.382	50.656 51.054	13.537 13.829	1.416 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.21 % 76.91 %	20.63 % 20.83 %	2.16 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5077 5101	3914 3894	1058 1089	105 118	77.09 % 76.34 %	20.84 % 21.35 %	2.07 % 2.31 %
Elektronics	5126 4904	4008 3804	1013 996	105 104	78.19 % 77.57 %	19.76 % 20.31 %	2.05 % 2.12 %
Entertainment	5154 5369	3935 4076	1107 1171	112 122	76.35 % 75.92 %	21.48 % 21.81 %	2.17 % 2.27 %
Cosmetics & Beauty	5018 5168	3898 4006	997 1041	123 121	77.68 % 77.52 %	19.87 % 20.14 %	2.45 % 2.34 %
Food & Drink	4965 5285	3799 4035	1054 1124	112 126	76.52 % 76.35 %	21.23 % 21.27 %	2.26 % 2.38 %
Home & Garden	5086 4863	3864 3697	1119 1056	103 110	75.97 % 76.02 %	22.00 % 21.71 %	2.03 % 2.26 %
Finance	4975 5073	3992 4069	874 898	109 106	80.24 % 80.21 %	17.57 % 17.70 %	2.19 % 2.09 %
Health	4942 5124	4020 4147	827 861	95 116	81.34 % 80.93 %	16.73 % 16.80 %	1.92 % 2.26 %
Pets	5086 4941	3899 3794	1071 1033	116 114	76.66 % 76.79 %	21.06 % 20.91 %	2.28 % 2.31 %
Sport & Fitness	5149 5173	3944 3949	1091 1111	114 113	76.60 % 76.34 %	21.19 % 21.48 %	2.21 % 2.18 %
Job & Career	5182 5096	3887 3798	1183 1183	112 115	75.01 % 74.53 %	22.83 % 23.21 %	2.16 % 2.26 %
Dating	4999 5038	3665 3682	1223 1241	111 115	73.31 % 73.08 %	24.46 % 24.63 %	2.22 % 2.28 %
Other	4850 5247	3831 4103	920 1025	99 119	78.99 % 78.20 %	18.97 % 19.53 %	2.04 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4814	3470 3525	1153 1190	107 99	73.36 % 73.22 %	24.38 % 24.72 %	2.26 % 2.06 %
Outlook Mail	4569 4762	3467 3581	1016 1078	86 103	75.88 % 75.20 %	22.24 % 22.64 %	1.88 % 2.16 %
Yahoo Mail	4879 4667	3725 3510	1051 1038	103 119	76.35 % 75.21 %	21.54 % 22.24 %	2.11 % 2.55 %
AOL Mail	4801 4835	3690 3679	1006 1043	105 113	76.86 % 76.09 %	20.95 % 21.57 %	2.19 % 2.34 %
Mail.com	4652 4713	3634 3701	918 903	100 109	78.12 % 78.53 %	19.73 % 19.16 %	2.15 % 2.31 %
Yandex Mail	4549 4602	3482 3523	962 970	105 109	76.54 % 76.55 %	21.15 % 21.08 %	2.31 % 2.37 %
GMX Mail	4644 4884	3530 3652	1014 1126	100 106	76.01 % 74.77 %	21.83 % 23.05 %	2.15 % 2.17 %
Zoho Mail	4599 4719	3585 3669	912 935	102 115	77.95 % 77.75 %	19.83 % 19.81 %	2.22 % 2.44 %
ProtonMail	4538 4809	3627 3772	809 933	102 104	79.93 % 78.44 %	17.83 % 19.40 %	2.25 % 2.16 %
Custom Mail	4658 4669	3728 3797	830 778	100 94	80.03 % 81.32 %	17.82 % 16.66 %	2.15 % 2.01 %
iCloud Mail	4796 4648	3482 3388	1215 1161	99 99	72.60 % 72.89 %	25.33 % 24.98 %	2.06 % 2.13 %
Tuta	4712 4741	3760 3737	844 898	108 106	79.80 % 78.82 %	17.91 % 18.94 %	2.29 % 2.24 %
Juno.com	4802 4766	3812 3779	892 878	98 109	79.38 % 79.29 %	18.58 % 18.42 %	2.04 % 2.29 %
Mailfence	4680 4753	3664 3741	915 898	101 114	78.29 % 78.71 %	19.55 % 18.89 %	2.16 % 2.40 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.