AWeber and MailChimp Email Deliverability Comparison

AWeber

MailChimp

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.941 64.544	52.102 51.065	10.998 12.507	1.216 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.48 % 79.12 %	17.20 % 19.38 %	1.90 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 4875	3986 3825	840 979	84 106	81.48 % 78.46 %	17.17 % 20.08 %	1.72 % 2.17 %
Elektronics	4939 4838	4061 3830	819 942	90 103	82.22 % 79.16 %	16.58 % 19.47 %	1.82 % 2.13 %
Entertainment	5036 5193	4069 4062	912 1048	98 118	80.80 % 78.22 %	18.11 % 20.18 %	1.95 % 2.27 %
Cosmetics & Beauty	4891 4990	3996 3989	819 913	106 119	81.70 % 79.94 %	16.75 % 18.30 %	2.17 % 2.38 %
Food & Drink	4915 5230	3972 4120	872 1021	95 129	80.81 % 78.78 %	17.74 % 19.52 %	1.93 % 2.47 %
Home & Garden	4976 4733	3995 3704	919 949	90 111	80.29 % 78.26 %	18.47 % 20.05 %	1.81 % 2.35 %
Finance	4801 4973	4006 4052	736 855	91 106	83.44 % 81.48 %	15.33 % 17.19 %	1.90 % 2.13 %
Health	4929 4995	4166 4094	713 847	83 114	84.52 % 81.96 %	14.47 % 16.96 %	1.68 % 2.28 %
Pets	4821 4933	3919 3909	821 937	101 115	81.29 % 79.24 %	17.03 % 18.99 %	2.10 % 2.33 %
Sport & Fitness	5003 4958	4052 3915	897 983	96 109	80.99 % 78.96 %	17.93 % 19.83 %	1.92 % 2.20 %
Job & Career	5049 4998	4050 3859	924 1057	97 115	80.21 % 77.21 %	18.30 % 21.15 %	1.92 % 2.30 %
Dating	4846 4840	3803 3712	970 1048	96 108	78.48 % 76.69 %	20.02 % 21.65 %	1.98 % 2.23 %
Other	4843 4988	4027 3994	756 928	89 109	83.15 % 80.07 %	15.61 % 18.60 %	1.84 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4687 4820	3712 3701	916 1051	96 100	79.20 % 76.78 %	19.54 % 21.80 %	2.05 % 2.07 %
Outlook Mail	4617 4592	3757 3603	811 943	77 99	81.37 % 78.46 %	17.57 % 20.54 %	1.67 % 2.16 %
Yahoo Mail	4800 4594	3897 3586	836 906	88 112	81.19 % 78.06 %	17.42 % 19.72 %	1.83 % 2.44 %
AOL Mail	4599 4861	3727 3820	815 969	84 111	81.04 % 78.58 %	17.72 % 19.93 %	1.83 % 2.28 %
Mail.com	4572 4827	3740 3873	767 880	89 112	81.80 % 80.24 %	16.78 % 18.23 %	1.95 % 2.32 %
Yandex Mail	4624 4728	3757 3693	803 953	90 115	81.25 % 78.11 %	17.37 % 20.16 %	1.95 % 2.43 %
GMX Mail	4680 4845	3785 3773	828 1031	94 99	80.88 % 77.87 %	17.69 % 21.28 %	2.01 % 2.04 %
Zoho Mail	4841 4651	3976 3739	805 866	95 115	82.13 % 80.39 %	16.63 % 18.62 %	1.96 % 2.47 %
ProtonMail	4537 4713	3807 3793	666 845	88 102	83.91 % 80.48 %	14.68 % 17.93 %	1.94 % 2.16 %
Custom Mail	4643 4655	3888 3809	699 772	84 96	83.74 % 81.83 %	15.05 % 16.58 %	1.81 % 2.06 %
iCloud Mail	4770 4525	3718 3464	998 1020	92 99	77.95 % 76.55 %	20.92 % 22.54 %	1.93 % 2.19 %
Tuta	4789 4762	3992 3840	727 848	96 116	83.36 % 80.64 %	15.18 % 17.81 %	2.00 % 2.44 %
Juno.com	4662 4807	3881 3870	735 835	80 111	83.25 % 80.51 %	15.77 % 17.37 %	1.72 % 2.31 %
Mailfence	3120 3164	2465 2501	592 588	63 75	79.01 % 79.05 %	18.97 % 18.58 %	2.02 % 2.37 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.