MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.997	59.712 58.419	15.605 15.872	1.619 1.706

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.87 %	20.28 % 20.89 %	2.10 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5961	4655 4543	1204 1287	133 131	77.69 % 76.21 %	20.09 % 21.59 %	2.22 % 2.20 %
Elektronics	5825 6101	4567 4728	1145 1238	113 135	78.40 % 77.50 %	19.66 % 20.29 %	1.94 % 2.21 %
Entertainment	5903 5914	4538 4521	1232 1255	133 138	76.88 % 76.45 %	20.87 % 21.22 %	2.25 % 2.33 %
Cosmetics & Beauty	6045 5780	4714 4447	1199 1190	132 143	77.98 % 76.94 %	19.83 % 20.59 %	2.18 % 2.47 %
Food & Drink	5962 5732	4581 4368	1253 1231	128 133	76.84 % 76.20 %	21.02 % 21.48 %	2.15 % 2.32 %
Home & Garden	5803 5726	4506 4347	1172 1257	125 122	77.65 % 75.92 %	20.20 % 21.95 %	2.15 % 2.13 %
Finance	5858 5723	4742 4616	998 971	118 136	80.95 % 80.66 %	17.04 % 16.97 %	2.01 % 2.38 %
Health	5981 5784	4863 4643	998 1020	120 121	81.31 % 80.27 %	16.69 % 17.63 %	2.01 % 2.09 %
Pets	5832 5900	4494 4496	1216 1273	122 131	77.06 % 76.20 %	20.85 % 21.58 %	2.09 % 2.22 %
Sport & Fitness	5982 5836	4589 4473	1270 1228	123 135	76.71 % 76.64 %	21.23 % 21.04 %	2.06 % 2.31 %
Job & Career	5965 6095	4537 4564	1300 1397	128 134	76.06 % 74.88 %	21.79 % 22.92 %	2.15 % 2.20 %
Dating	5889 5852	4313 4293	1466 1437	110 122	73.24 % 73.36 %	24.89 % 24.56 %	1.87 % 2.08 %
Other	5899 5593	4613 4380	1152 1088	134 125	78.20 % 78.31 %	19.53 % 19.45 %	2.27 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5416	4125 3948	1335 1351	111 117	74.04 % 72.90 %	23.96 % 24.94 %	1.99 % 2.16 %
Outlook Mail	5472 5278	4161 3979	1196 1196	115 103	76.04 % 75.39 %	21.86 % 22.66 %	2.10 % 1.95 %
Yahoo Mail	5460 5790	4155 4376	1185 1282	120 132	76.10 % 75.58 %	21.70 % 22.14 %	2.20 % 2.28 %
AOL Mail	5454 5467	4171 4170	1160 1171	123 126	76.48 % 76.28 %	21.27 % 21.42 %	2.26 % 2.30 %
Mail.com	5536 5465	4394 4261	1029 1073	113 131	79.37 % 77.97 %	18.59 % 19.63 %	2.04 % 2.40 %
Yandex Mail	5330 5374	4125 4119	1104 1133	101 122	77.39 % 76.65 %	20.71 % 21.08 %	1.89 % 2.27 %
GMX Mail	5596 5454	4230 4092	1245 1244	121 118	75.59 % 75.03 %	22.25 % 22.81 %	2.16 % 2.16 %
Zoho Mail	5518 5081	4337 3981	1064 980	117 120	78.60 % 78.35 %	19.28 % 19.29 %	2.12 % 2.36 %
ProtonMail	5600 5475	4443 4367	1034 984	123 124	79.34 % 79.76 %	18.46 % 17.97 %	2.20 % 2.26 %
Custom Mail	5477 5358	4443 4258	924 979	110 121	81.12 % 79.47 %	16.87 % 18.27 %	2.01 % 2.26 %
iCloud Mail	5452 5474	4036 3982	1303 1379	113 113	74.03 % 72.74 %	23.90 % 25.19 %	2.07 % 2.06 %
Tuta	5533 5327	4385 4233	1030 966	118 128	79.25 % 79.46 %	18.62 % 18.13 %	2.13 % 2.40 %
Juno.com	5504 5597	4396 4369	985 1104	123 124	79.87 % 78.06 %	17.90 % 19.72 %	2.23 % 2.22 %
Mailfence	5433 5441	4311 4284	1011 1030	111 127	79.35 % 78.74 %	18.61 % 18.93 %	2.04 % 2.33 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.