MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.941	51.065 52.102	12.507 10.998	1.462 1.216

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 81.48 %	19.38 % 17.20 %	2.27 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4892	3825 3986	979 840	106 84	78.46 % 81.48 %	20.08 % 17.17 %	2.17 % 1.72 %
Elektronics	4838 4939	3830 4061	942 819	103 90	79.16 % 82.22 %	19.47 % 16.58 %	2.13 % 1.82 %
Entertainment	5193 5036	4062 4069	1048 912	118 98	78.22 % 80.80 %	20.18 % 18.11 %	2.27 % 1.95 %
Cosmetics & Beauty	4990 4891	3989 3996	913 819	119 106	79.94 % 81.70 %	18.30 % 16.75 %	2.38 % 2.17 %
Food & Drink	5230 4915	4120 3972	1021 872	129 95	78.78 % 80.81 %	19.52 % 17.74 %	2.47 % 1.93 %
Home & Garden	4733 4976	3704 3995	949 919	111 90	78.26 % 80.29 %	20.05 % 18.47 %	2.35 % 1.81 %
Finance	4973 4801	4052 4006	855 736	106 91	81.48 % 83.44 %	17.19 % 15.33 %	2.13 % 1.90 %
Health	4995 4929	4094 4166	847 713	114 83	81.96 % 84.52 %	16.96 % 14.47 %	2.28 % 1.68 %
Pets	4933 4821	3909 3919	937 821	115 101	79.24 % 81.29 %	18.99 % 17.03 %	2.33 % 2.10 %
Sport & Fitness	4958 5003	3915 4052	983 897	109 96	78.96 % 80.99 %	19.83 % 17.93 %	2.20 % 1.92 %
Job & Career	4998 5049	3859 4050	1057 924	115 97	77.21 % 80.21 %	21.15 % 18.30 %	2.30 % 1.92 %
Dating	4840 4846	3712 3803	1048 970	108 96	76.69 % 78.48 %	21.65 % 20.02 %	2.23 % 1.98 %
Other	4988 4843	3994 4027	928 756	109 89	80.07 % 83.15 %	18.60 % 15.61 %	2.19 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4687	3701 3712	1051 916	100 96	76.78 % 79.20 %	21.80 % 19.54 %	2.07 % 2.05 %
Outlook Mail	4592 4617	3603 3757	943 811	99 77	78.46 % 81.37 %	20.54 % 17.57 %	2.16 % 1.67 %
Yahoo Mail	4594 4800	3586 3897	906 836	112 88	78.06 % 81.19 %	19.72 % 17.42 %	2.44 % 1.83 %
AOL Mail	4861 4599	3820 3727	969 815	111 84	78.58 % 81.04 %	19.93 % 17.72 %	2.28 % 1.83 %
Mail.com	4827 4572	3873 3740	880 767	112 89	80.24 % 81.80 %	18.23 % 16.78 %	2.32 % 1.95 %
Yandex Mail	4728 4624	3693 3757	953 803	115 90	78.11 % 81.25 %	20.16 % 17.37 %	2.43 % 1.95 %
GMX Mail	4845 4680	3773 3785	1031 828	99 94	77.87 % 80.88 %	21.28 % 17.69 %	2.04 % 2.01 %
Zoho Mail	4651 4841	3739 3976	866 805	115 95	80.39 % 82.13 %	18.62 % 16.63 %	2.47 % 1.96 %
ProtonMail	4713 4537	3793 3807	845 666	102 88	80.48 % 83.91 %	17.93 % 14.68 %	2.16 % 1.94 %
Custom Mail	4655 4643	3809 3888	772 699	96 84	81.83 % 83.74 %	16.58 % 15.05 %	2.06 % 1.81 %
iCloud Mail	4525 4770	3464 3718	1020 998	99 92	76.55 % 77.95 %	22.54 % 20.92 %	2.19 % 1.93 %
Tuta	4762 4789	3840 3992	848 727	116 96	80.64 % 83.36 %	17.81 % 15.18 %	2.44 % 2.00 %
Juno.com	4807 4662	3870 3881	835 735	111 80	80.51 % 83.25 %	17.37 % 15.77 %	2.31 % 1.72 %
Mailfence	3164 3120	2501 2465	588 592	75 63	79.05 % 79.01 %	18.58 % 18.97 %	2.37 % 2.02 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.