MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.609	51.054 50.656	13.829 13.537	1.499 1.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.21 %	20.83 % 20.63 %	2.26 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5077	3894 3914	1089 1058	118 105	76.34 % 77.09 %	21.35 % 20.84 %	2.31 % 2.07 %
Elektronics	4904 5126	3804 4008	996 1013	104 105	77.57 % 78.19 %	20.31 % 19.76 %	2.12 % 2.05 %
Entertainment	5369 5154	4076 3935	1171 1107	122 112	75.92 % 76.35 %	21.81 % 21.48 %	2.27 % 2.17 %
Cosmetics & Beauty	5168 5018	4006 3898	1041 997	121 123	77.52 % 77.68 %	20.14 % 19.87 %	2.34 % 2.45 %
Food & Drink	5285 4965	4035 3799	1124 1054	126 112	76.35 % 76.52 %	21.27 % 21.23 %	2.38 % 2.26 %
Home & Garden	4863 5086	3697 3864	1056 1119	110 103	76.02 % 75.97 %	21.71 % 22.00 %	2.26 % 2.03 %
Finance	5073 4975	4069 3992	898 874	106 109	80.21 % 80.24 %	17.70 % 17.57 %	2.09 % 2.19 %
Health	5124 4942	4147 4020	861 827	116 95	80.93 % 81.34 %	16.80 % 16.73 %	2.26 % 1.92 %
Pets	4941 5086	3794 3899	1033 1071	114 116	76.79 % 76.66 %	20.91 % 21.06 %	2.31 % 2.28 %
Sport & Fitness	5173 5149	3949 3944	1111 1091	113 114	76.34 % 76.60 %	21.48 % 21.19 %	2.18 % 2.21 %
Job & Career	5096 5182	3798 3887	1183 1183	115 112	74.53 % 75.01 %	23.21 % 22.83 %	2.26 % 2.16 %
Dating	5038 4999	3682 3665	1241 1223	115 111	73.08 % 73.31 %	24.63 % 24.46 %	2.28 % 2.22 %
Other	5247 4850	4103 3831	1025 920	119 99	78.20 % 78.99 %	19.53 % 18.97 %	2.27 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4730	3525 3470	1190 1153	99 107	73.22 % 73.36 %	24.72 % 24.38 %	2.06 % 2.26 %
Outlook Mail	4762 4569	3581 3467	1078 1016	103 86	75.20 % 75.88 %	22.64 % 22.24 %	2.16 % 1.88 %
Yahoo Mail	4667 4879	3510 3725	1038 1051	119 103	75.21 % 76.35 %	22.24 % 21.54 %	2.55 % 2.11 %
AOL Mail	4835 4801	3679 3690	1043 1006	113 105	76.09 % 76.86 %	21.57 % 20.95 %	2.34 % 2.19 %
Mail.com	4713 4652	3701 3634	903 918	109 100	78.53 % 78.12 %	19.16 % 19.73 %	2.31 % 2.15 %
Yandex Mail	4602 4549	3523 3482	970 962	109 105	76.55 % 76.54 %	21.08 % 21.15 %	2.37 % 2.31 %
GMX Mail	4884 4644	3652 3530	1126 1014	106 100	74.77 % 76.01 %	23.05 % 21.83 %	2.17 % 2.15 %
Zoho Mail	4719 4599	3669 3585	935 912	115 102	77.75 % 77.95 %	19.81 % 19.83 %	2.44 % 2.22 %
ProtonMail	4809 4538	3772 3627	933 809	104 102	78.44 % 79.93 %	19.40 % 17.83 %	2.16 % 2.25 %
Custom Mail	4669 4658	3797 3728	778 830	94 100	81.32 % 80.03 %	16.66 % 17.82 %	2.01 % 2.15 %
iCloud Mail	4648 4796	3388 3482	1161 1215	99 99	72.89 % 72.60 %	24.98 % 25.33 %	2.13 % 2.06 %
Tuta	4741 4712	3737 3760	898 844	106 108	78.82 % 79.80 %	18.94 % 17.91 %	2.24 % 2.29 %
Juno.com	4766 4802	3779 3812	878 892	109 98	79.29 % 79.38 %	18.42 % 18.58 %	2.29 % 2.04 %
Mailfence	4753 4680	3741 3664	898 915	114 101	78.71 % 78.29 %	18.89 % 19.55 %	2.40 % 2.16 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.