MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 75.637	60.005 58.482	15.302 15.474	1.432 1.681

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 77.32 %	19.94 % 20.46 %	1.87 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 5697	4727 4381	1181 1201	119 115	78.43 % 76.90 %	19.60 % 21.08 %	1.97 % 2.02 %
Elektronics	5905 6012	4674 4688	1129 1189	102 135	79.15 % 77.98 %	19.12 % 19.78 %	1.73 % 2.25 %
Entertainment	5930 5903	4613 4563	1199 1205	118 135	77.79 % 77.30 %	20.22 % 20.41 %	1.99 % 2.29 %
Cosmetics & Beauty	5984 5745	4703 4429	1155 1188	126 128	78.59 % 77.09 %	19.30 % 20.68 %	2.11 % 2.23 %
Food & Drink	5720 5768	4440 4454	1167 1178	113 136	77.62 % 77.22 %	20.40 % 20.42 %	1.98 % 2.36 %
Home & Garden	5892 5574	4587 4264	1186 1188	119 122	77.85 % 76.50 %	20.13 % 21.31 %	2.02 % 2.19 %
Finance	5806 5732	4741 4634	959 968	106 130	81.66 % 80.84 %	16.52 % 16.89 %	1.83 % 2.27 %
Health	6004 5949	4873 4807	1034 1013	97 129	81.16 % 80.80 %	17.22 % 17.03 %	1.62 % 2.17 %
Pets	5926 5904	4588 4505	1229 1269	109 130	77.42 % 76.30 %	20.74 % 21.49 %	1.84 % 2.20 %
Sport & Fitness	5900 5721	4585 4417	1209 1177	106 127	77.71 % 77.21 %	20.49 % 20.57 %	1.80 % 2.22 %
Job & Career	5958 6095	4566 4576	1273 1385	119 134	76.64 % 75.08 %	21.37 % 22.72 %	2.00 % 2.20 %
Dating	5887 5769	4323 4225	1473 1424	91 120	73.43 % 73.24 %	25.02 % 24.68 %	1.55 % 2.08 %
Other	5800 5768	4585 4539	1108 1089	107 140	79.05 % 78.69 %	19.10 % 18.88 %	1.84 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5356	4190 3926	1296 1309	107 121	74.92 % 73.30 %	23.17 % 24.44 %	1.91 % 2.26 %
Outlook Mail	5529 5363	4217 4044	1215 1208	97 111	76.27 % 75.41 %	21.98 % 22.52 %	1.75 % 2.07 %
Yahoo Mail	5348 5705	4113 4361	1136 1221	99 123	76.91 % 76.44 %	21.24 % 21.40 %	1.85 % 2.16 %
AOL Mail	5571 5267	4329 4038	1138 1112	104 117	77.71 % 76.67 %	20.43 % 21.11 %	1.87 % 2.22 %
Mail.com	5591 5454	4452 4284	1034 1039	105 131	79.63 % 78.55 %	18.49 % 19.05 %	1.88 % 2.40 %
Yandex Mail	5337 5321	4137 4075	1112 1119	88 127	77.52 % 76.58 %	20.84 % 21.03 %	1.65 % 2.39 %
GMX Mail	5458 5461	4176 4128	1179 1218	103 115	76.51 % 75.59 %	21.60 % 22.30 %	1.89 % 2.11 %
Zoho Mail	5587 5430	4447 4259	1039 1039	101 132	79.60 % 78.43 %	18.60 % 19.13 %	1.81 % 2.43 %
ProtonMail	5463 5575	4395 4456	970 1002	98 117	80.45 % 79.93 %	17.76 % 17.97 %	1.79 % 2.10 %
Custom Mail	5293 5164	4277 4142	917 914	99 108	80.80 % 80.21 %	17.32 % 17.70 %	1.87 % 2.09 %
iCloud Mail	5402 5521	4024 4046	1276 1355	102 120	74.49 % 73.28 %	23.62 % 24.54 %	1.89 % 2.17 %
Tuta	5611 5242	4479 4192	1023 930	109 120	79.83 % 79.97 %	18.23 % 17.74 %	1.94 % 2.29 %
Juno.com	5417 5361	4350 4225	945 1021	122 115	80.30 % 78.81 %	17.45 % 19.04 %	2.25 % 2.15 %
Mailfence	5539 5417	4419 4306	1022 987	98 124	79.78 % 79.49 %	18.45 % 18.22 %	1.77 % 2.29 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.