MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 64.880	51.160 50.089	13.535 13.406	1.387 1.385

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.20 %	20.48 % 20.66 %	2.10 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5227	3984 4021	1035 1091	117 115	77.57 % 76.93 %	20.15 % 20.87 %	2.28 % 2.20 %
Elektronics	4977 5277	3884 4116	992 1053	101 108	78.04 % 78.00 %	19.93 % 19.95 %	2.03 % 2.05 %
Entertainment	5090 5135	3923 3914	1055 1107	112 114	77.07 % 76.22 %	20.73 % 21.56 %	2.20 % 2.22 %
Cosmetics & Beauty	5184 4831	4023 3741	1054 973	107 117	77.60 % 77.44 %	20.33 % 20.14 %	2.06 % 2.42 %
Food & Drink	5275 4799	4053 3666	1108 1023	114 110	76.83 % 76.39 %	21.00 % 21.32 %	2.16 % 2.29 %
Home & Garden	4841 4861	3737 3701	1002 1058	102 102	77.19 % 76.14 %	20.70 % 21.77 %	2.11 % 2.10 %
Finance	4984 4897	4024 3953	864 833	96 111	80.74 % 80.72 %	17.34 % 17.01 %	1.93 % 2.27 %
Health	5118 4863	4140 3940	872 834	106 89	80.89 % 81.02 %	17.04 % 17.15 %	2.07 % 1.83 %
Pets	4994 4991	3849 3847	1034 1043	111 101	77.07 % 77.08 %	20.70 % 20.90 %	2.22 % 2.02 %
Sport & Fitness	5103 5078	3901 3893	1104 1067	98 118	76.45 % 76.66 %	21.63 % 21.01 %	1.92 % 2.32 %
Job & Career	5105 5169	3861 3878	1133 1185	111 106	75.63 % 75.02 %	22.19 % 22.93 %	2.17 % 2.05 %
Dating	5136 4807	3754 3538	1280 1170	102 99	73.09 % 73.60 %	24.92 % 24.34 %	1.99 % 2.06 %
Other	5139 4945	4027 3881	1002 969	110 95	78.36 % 78.48 %	19.50 % 19.60 %	2.14 % 1.92 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4564	3505 3349	1166 1115	97 100	73.51 % 73.38 %	24.45 % 24.43 %	2.03 % 2.19 %
Outlook Mail	4707 4497	3566 3407	1045 1004	96 86	75.76 % 75.76 %	22.20 % 22.33 %	2.04 % 1.91 %
Yahoo Mail	4679 4901	3546 3753	1029 1049	104 99	75.79 % 76.58 %	21.99 % 21.40 %	2.22 % 2.02 %
AOL Mail	4750 4582	3617 3524	1018 955	115 103	76.15 % 76.91 %	21.43 % 20.84 %	2.42 % 2.25 %
Mail.com	4786 4663	3790 3676	898 882	98 105	79.19 % 78.83 %	18.76 % 18.91 %	2.05 % 2.25 %
Yandex Mail	4665 4624	3606 3537	963 987	96 100	77.30 % 76.49 %	20.64 % 21.35 %	2.06 % 2.16 %
GMX Mail	4801 4597	3630 3435	1074 1065	97 97	75.61 % 74.72 %	22.37 % 23.17 %	2.02 % 2.11 %
Zoho Mail	4693 4359	3693 3422	896 844	104 93	78.69 % 78.50 %	19.09 % 19.36 %	2.22 % 2.13 %
ProtonMail	4705 4636	3720 3691	887 843	98 102	79.06 % 79.62 %	18.85 % 18.18 %	2.08 % 2.20 %
Custom Mail	4677 4615	3780 3677	807 839	90 99	80.82 % 79.67 %	17.25 % 18.18 %	1.92 % 2.15 %
iCloud Mail	4582 4783	3382 3489	1110 1202	90 92	73.81 % 72.95 %	24.23 % 25.13 %	1.96 % 1.92 %
Tuta	4734 4542	3727 3624	908 815	99 103	78.73 % 79.79 %	19.18 % 17.94 %	2.09 % 2.27 %
Juno.com	4865 4855	3883 3827	874 928	108 100	79.82 % 78.83 %	17.97 % 19.11 %	2.22 % 2.06 %
Mailfence	4670 4662	3715 3678	860 878	95 106	79.55 % 78.89 %	18.42 % 18.83 %	2.03 % 2.27 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.