MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.225	51.279 50.312	13.498 13.493	1.393 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.14 %	20.40 % 20.69 %	2.11 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5095	3951 3924	1056 1062	113 109	77.17 % 77.02 %	20.63 % 20.84 %	2.21 % 2.14 %
Elektronics	4901 5128	3847 4016	956 1005	98 107	78.49 % 78.32 %	19.51 % 19.60 %	2.00 % 2.09 %
Entertainment	5184 5173	3990 3952	1082 1106	112 115	76.97 % 76.40 %	20.87 % 21.38 %	2.16 % 2.22 %
Cosmetics & Beauty	5182 4954	4025 3827	1048 1005	109 122	77.67 % 77.25 %	20.22 % 20.29 %	2.10 % 2.46 %
Food & Drink	5293 4875	4058 3711	1117 1055	118 109	76.67 % 76.12 %	21.10 % 21.64 %	2.23 % 2.24 %
Home & Garden	4882 5043	3759 3814	1017 1122	106 107	77.00 % 75.63 %	20.83 % 22.25 %	2.17 % 2.12 %
Finance	5029 4948	4060 3973	872 867	97 108	80.73 % 80.30 %	17.34 % 17.52 %	1.93 % 2.18 %
Health	5101 4874	4143 3945	850 833	108 96	81.22 % 80.94 %	16.66 % 17.09 %	2.12 % 1.97 %
Pets	4972 5005	3836 3853	1029 1044	107 108	77.15 % 76.98 %	20.70 % 20.86 %	2.15 % 2.16 %
Sport & Fitness	5219 5130	3994 3948	1119 1062	106 120	76.53 % 76.96 %	21.44 % 20.70 %	2.03 % 2.34 %
Job & Career	5106 5199	3866 3900	1133 1186	107 113	75.71 % 75.01 %	22.19 % 22.81 %	2.10 % 2.17 %
Dating	5048 4863	3711 3558	1239 1198	98 107	73.51 % 73.16 %	24.54 % 24.63 %	1.94 % 2.20 %
Other	5133 4938	4039 3891	980 948	114 99	78.69 % 78.80 %	19.09 % 19.20 %	2.22 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4720	3557 3468	1183 1145	98 107	73.52 % 73.47 %	24.45 % 24.26 %	2.03 % 2.27 %
Outlook Mail	4761 4516	3595 3417	1070 1013	96 86	75.51 % 75.66 %	22.47 % 22.43 %	2.02 % 1.90 %
Yahoo Mail	4634 4857	3501 3702	1024 1054	109 101	75.55 % 76.22 %	22.10 % 21.70 %	2.35 % 2.08 %
AOL Mail	4734 4673	3611 3597	1018 967	105 109	76.28 % 76.97 %	21.50 % 20.69 %	2.22 % 2.33 %
Mail.com	4888 4617	3873 3614	908 897	107 106	79.23 % 78.28 %	18.58 % 19.43 %	2.19 % 2.30 %
Yandex Mail	4597 4538	3554 3461	945 975	98 102	77.31 % 76.27 %	20.56 % 21.49 %	2.13 % 2.25 %
GMX Mail	4857 4698	3686 3541	1076 1056	95 101	75.89 % 75.37 %	22.15 % 22.48 %	1.96 % 2.15 %
Zoho Mail	4694 4498	3687 3513	902 882	105 103	78.55 % 78.10 %	19.22 % 19.61 %	2.24 % 2.29 %
ProtonMail	4821 4589	3833 3656	890 830	98 103	79.51 % 79.67 %	18.46 % 18.09 %	2.03 % 2.24 %
Custom Mail	4634 4545	3781 3623	764 825	89 97	81.59 % 79.71 %	16.49 % 18.15 %	1.92 % 2.13 %
iCloud Mail	4504 4722	3317 3444	1099 1185	88 93	73.65 % 72.94 %	24.40 % 25.10 %	1.95 % 1.97 %
Tuta	4738 4662	3741 3723	899 829	98 110	78.96 % 79.86 %	18.97 % 17.78 %	2.07 % 2.36 %
Juno.com	4781 4866	3831 3841	843 927	107 98	80.13 % 78.94 %	17.63 % 19.05 %	2.24 % 2.01 %
Mailfence	4689 4724	3712 3712	877 908	100 104	79.16 % 78.58 %	18.70 % 19.22 %	2.13 % 2.20 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.