MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 75.634	59.487 58.286	15.878 15.675	1.594 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.06 %	20.63 % 20.72 %	2.07 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5866	4650 4479	1219 1266	131 121	77.50 % 76.36 %	20.32 % 21.58 %	2.18 % 2.06 %
Elektronics	5883 5968	4607 4643	1161 1193	115 132	78.31 % 77.80 %	19.73 % 19.99 %	1.95 % 2.21 %
Entertainment	5935 5829	4556 4482	1250 1212	129 135	76.76 % 76.89 %	21.06 % 20.79 %	2.17 % 2.32 %
Cosmetics & Beauty	5962 5781	4613 4454	1217 1197	132 130	77.37 % 77.05 %	20.41 % 20.71 %	2.21 % 2.25 %
Food & Drink	5877 5718	4530 4401	1223 1185	124 132	77.08 % 76.97 %	20.81 % 20.72 %	2.11 % 2.31 %
Home & Garden	5876 5480	4533 4176	1218 1187	125 117	77.14 % 76.20 %	20.73 % 21.66 %	2.13 % 2.14 %
Finance	5828 5742	4709 4622	1005 985	114 135	80.80 % 80.49 %	17.24 % 17.15 %	1.96 % 2.35 %
Health	5965 5858	4812 4717	1037 1019	116 122	80.67 % 80.52 %	17.38 % 17.40 %	1.94 % 2.08 %
Pets	5918 5866	4536 4478	1259 1265	123 123	76.65 % 76.34 %	21.27 % 21.56 %	2.08 % 2.10 %
Sport & Fitness	5894 5773	4500 4432	1275 1208	119 133	76.35 % 76.77 %	21.63 % 20.92 %	2.02 % 2.30 %
Job & Career	6055 6152	4585 4596	1341 1420	129 136	75.72 % 74.71 %	22.15 % 23.08 %	2.13 % 2.21 %
Dating	5860 5792	4263 4246	1486 1424	111 122	72.75 % 73.31 %	25.36 % 24.59 %	1.89 % 2.11 %
Other	5906 5809	4593 4560	1187 1114	126 135	77.77 % 78.50 %	20.10 % 19.18 %	2.13 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5339	4158 3889	1348 1332	118 118	73.93 % 72.84 %	23.97 % 24.95 %	2.10 % 2.21 %
Outlook Mail	5631 5400	4270 4064	1245 1228	116 108	75.83 % 75.26 %	22.11 % 22.74 %	2.06 % 2.00 %
Yahoo Mail	5381 5774	4091 4404	1175 1243	115 127	76.03 % 76.27 %	21.84 % 21.53 %	2.14 % 2.20 %
AOL Mail	5499 5345	4208 4109	1173 1119	118 117	76.52 % 76.88 %	21.33 % 20.94 %	2.15 % 2.19 %
Mail.com	5538 5439	4376 4253	1048 1053	114 133	79.02 % 78.19 %	18.92 % 19.36 %	2.06 % 2.45 %
Yandex Mail	5381 5309	4133 4057	1149 1121	99 131	76.81 % 76.42 %	21.35 % 21.12 %	1.84 % 2.47 %
GMX Mail	5464 5419	4128 4077	1219 1229	117 113	75.55 % 75.24 %	22.31 % 22.68 %	2.14 % 2.09 %
Zoho Mail	5556 5231	4351 4100	1090 1010	115 121	78.31 % 78.38 %	19.62 % 19.31 %	2.07 % 2.31 %
ProtonMail	5564 5498	4405 4375	1043 1006	116 117	79.17 % 79.57 %	18.75 % 18.30 %	2.08 % 2.13 %
Custom Mail	5358 5248	4305 4195	944 945	109 108	80.35 % 79.94 %	17.62 % 18.01 %	2.03 % 2.06 %
iCloud Mail	5424 5509	3991 4023	1320 1370	113 116	73.58 % 73.03 %	24.34 % 24.87 %	2.08 % 2.11 %
Tuta	5520 5308	4346 4234	1060 954	114 120	78.73 % 79.77 %	19.20 % 17.97 %	2.07 % 2.26 %
Juno.com	5487 5428	4361 4259	999 1046	127 123	79.48 % 78.46 %	18.21 % 19.27 %	2.31 % 2.27 %
Mailfence	5532 5387	4364 4247	1065 1019	103 121	78.89 % 78.84 %	19.25 % 18.92 %	1.86 % 2.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.