MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.722	51.137 51.689	13.071 11.957	1.361 1.254

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 79.86 %	20.03 % 18.47 %	2.09 % 1.94 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4945	3871 3941	1037 923	101 89	77.62 % 79.70 %	20.79 % 18.67 %	2.03 % 1.80 %
Elektronics	4907 5080	3871 4094	970 910	94 94	78.89 % 80.59 %	19.77 % 17.91 %	1.92 % 1.85 %
Entertainment	5288 5066	4105 4008	1108 979	111 101	77.63 % 79.12 %	20.95 % 19.32 %	2.10 % 1.99 %
Cosmetics & Beauty	5049 4964	3985 3979	967 894	114 110	78.93 % 80.16 %	19.15 % 18.01 %	2.26 % 2.22 %
Food & Drink	5265 4898	4089 3865	1079 945	121 99	77.66 % 78.91 %	20.49 % 19.29 %	2.30 % 2.02 %
Home & Garden	4715 5145	3648 4047	985 1019	102 96	77.37 % 78.66 %	20.89 % 19.81 %	2.16 % 1.87 %
Finance	5020 4848	4070 4002	868 771	98 92	81.08 % 82.55 %	17.29 % 15.90 %	1.95 % 1.90 %
Health	5008 4946	4086 4126	840 743	103 83	81.59 % 83.42 %	16.77 % 15.02 %	2.06 % 1.68 %
Pets	4928 4980	3860 3956	989 924	105 105	78.33 % 79.44 %	20.07 % 18.55 %	2.13 % 2.11 %
Sport & Fitness	5039 5034	3930 4001	1033 955	103 100	77.99 % 79.48 %	20.50 % 18.97 %	2.04 % 1.99 %
Job & Career	4989 5049	3816 3963	1090 1008	104 99	76.49 % 78.49 %	21.85 % 19.96 %	2.08 % 1.96 %
Dating	4949 4946	3721 3776	1147 1073	99 97	75.19 % 76.34 %	23.18 % 21.69 %	2.00 % 1.96 %
Other	5123 4821	4085 3931	958 813	106 89	79.74 % 81.54 %	18.70 % 16.86 %	2.07 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4740	3618 3652	1136 1012	87 97	75.36 % 77.05 %	23.66 % 21.35 %	1.81 % 2.05 %
Outlook Mail	4589 4590	3525 3639	997 895	89 76	76.81 % 79.28 %	21.73 % 19.50 %	1.94 % 1.66 %
Yahoo Mail	4637 4846	3550 3836	970 931	108 89	76.56 % 79.16 %	20.92 % 19.21 %	2.33 % 1.84 %
AOL Mail	4887 4797	3788 3808	1014 909	103 94	77.51 % 79.38 %	20.75 % 18.95 %	2.11 % 1.96 %
Mail.com	4789 4577	3814 3679	902 822	104 88	79.64 % 80.38 %	18.83 % 17.96 %	2.17 % 1.92 %
Yandex Mail	4681 4598	3641 3660	958 863	105 90	77.78 % 79.60 %	20.47 % 18.77 %	2.24 % 1.96 %
GMX Mail	4864 4634	3723 3657	1076 891	93 92	76.54 % 78.92 %	22.12 % 19.23 %	1.91 % 1.99 %
Zoho Mail	4722 4650	3765 3742	890 831	108 93	79.73 % 80.47 %	18.85 % 17.87 %	2.29 % 2.00 %
ProtonMail	4729 4531	3786 3741	870 710	94 92	80.06 % 82.56 %	18.40 % 15.67 %	1.99 % 2.03 %
Custom Mail	4626 4598	3781 3790	770 730	87 89	81.73 % 82.43 %	16.65 % 15.88 %	1.88 % 1.94 %
iCloud Mail	4499 4759	3371 3608	1073 1074	89 92	74.93 % 75.81 %	23.85 % 22.57 %	1.98 % 1.93 %
Tuta	4741 4743	3807 3889	856 762	103 100	80.30 % 81.99 %	18.06 % 16.07 %	2.17 % 2.11 %
Juno.com	4741 4772	3812 3912	842 795	103 83	80.40 % 81.98 %	17.76 % 16.66 %	2.17 % 1.74 %
Mailfence	3961 3887	3156 3076	717 732	88 79	79.68 % 79.14 %	18.10 % 18.83 %	2.22 % 2.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.