MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 64.742	51.160 50.128	13.384 13.240	1.392 1.374

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.43 %	20.30 % 20.45 %	2.11 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5182	3965 3978	1019 1094	115 110	77.76 % 76.77 %	19.98 % 21.11 %	2.26 % 2.12 %
Elektronics	5008 5266	3919 4113	990 1040	99 113	78.25 % 78.10 %	19.77 % 19.75 %	1.98 % 2.15 %
Entertainment	5033 4980	3870 3830	1048 1037	115 113	76.89 % 76.91 %	20.82 % 20.82 %	2.28 % 2.27 %
Cosmetics & Beauty	5185 4909	4035 3814	1039 984	111 111	77.82 % 77.69 %	20.04 % 20.04 %	2.14 % 2.26 %
Food & Drink	5184 4856	3994 3729	1077 1021	113 106	77.04 % 76.79 %	20.78 % 21.03 %	2.18 % 2.18 %
Home & Garden	4912 4852	3806 3708	998 1047	108 97	77.48 % 76.42 %	20.32 % 21.58 %	2.20 % 2.00 %
Finance	5032 4870	4079 3938	852 824	101 108	81.06 % 80.86 %	16.93 % 16.92 %	2.01 % 2.22 %
Health	5110 4899	4145 3970	860 835	105 94	81.12 % 81.04 %	16.83 % 17.04 %	2.05 % 1.92 %
Pets	4968 5008	3822 3847	1042 1057	104 104	76.93 % 76.82 %	20.97 % 21.11 %	2.09 % 2.08 %
Sport & Fitness	5174 5012	3965 3869	1105 1034	104 109	76.63 % 77.19 %	21.36 % 20.63 %	2.01 % 2.17 %
Job & Career	5121 5187	3890 3903	1122 1174	109 110	75.96 % 75.25 %	21.91 % 22.63 %	2.13 % 2.12 %
Dating	5104 4963	3750 3681	1256 1184	98 98	73.47 % 74.17 %	24.61 % 23.86 %	1.92 % 1.97 %
Other	5006 4758	3920 3748	976 909	110 101	78.31 % 78.77 %	19.50 % 19.10 %	2.20 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4537	3478 3339	1139 1104	96 94	73.80 % 73.59 %	24.17 % 24.33 %	2.04 % 2.07 %
Outlook Mail	4690 4570	3564 3476	1027 1010	99 84	75.99 % 76.06 %	21.90 % 22.10 %	2.11 % 1.84 %
Yahoo Mail	4677 4953	3550 3778	1021 1069	106 106	75.90 % 76.28 %	21.83 % 21.58 %	2.27 % 2.14 %
AOL Mail	4716 4608	3603 3540	1001 966	112 102	76.40 % 76.82 %	21.23 % 20.96 %	2.37 % 2.21 %
Mail.com	4803 4692	3813 3695	892 890	98 107	79.39 % 78.75 %	18.57 % 18.97 %	2.04 % 2.28 %
Yandex Mail	4594 4593	3559 3538	948 955	87 100	77.47 % 77.03 %	20.64 % 20.79 %	1.89 % 2.18 %
GMX Mail	4720 4605	3556 3469	1066 1043	98 93	75.34 % 75.33 %	22.58 % 22.65 %	2.08 % 2.02 %
Zoho Mail	4722 4251	3721 3349	901 808	100 94	78.80 % 78.78 %	19.08 % 19.01 %	2.12 % 2.21 %
ProtonMail	4770 4648	3778 3721	889 826	103 101	79.20 % 80.06 %	18.64 % 17.77 %	2.16 % 2.17 %
Custom Mail	4779 4629	3872 3697	809 832	98 100	81.02 % 79.87 %	16.93 % 17.97 %	2.05 % 2.16 %
iCloud Mail	4637 4740	3432 3483	1108 1168	97 89	74.01 % 73.48 %	23.89 % 24.64 %	2.09 % 1.88 %
Tuta	4747 4543	3763 3647	884 795	100 101	79.27 % 80.28 %	18.62 % 17.50 %	2.11 % 2.22 %
Juno.com	4755 4731	3805 3720	844 913	106 98	80.02 % 78.63 %	17.75 % 19.30 %	2.23 % 2.07 %
Mailfence	4613 4642	3666 3676	855 861	92 105	79.47 % 79.19 %	18.53 % 18.55 %	1.99 % 2.26 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.