MailChimp and AWeber Email Deliverability Comparison

MailChimp

AWeber

In this comparison, the deliverability of MailChimp and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 75.916	59.252 58.362	15.766 15.850	1.595 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.88 %	20.58 % 20.88 %	2.08 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5914	4621 4505	1214 1282	132 127	77.44 % 76.18 %	20.35 % 21.68 %	2.21 % 2.15 %
Elektronics	5833 6041	4562 4676	1155 1232	116 133	78.21 % 77.40 %	19.80 % 20.39 %	1.99 % 2.20 %
Entertainment	5887 5944	4518 4570	1242 1234	127 140	76.75 % 76.88 %	21.10 % 20.76 %	2.16 % 2.36 %
Cosmetics & Beauty	5995 5819	4649 4478	1213 1202	133 139	77.55 % 76.95 %	20.23 % 20.66 %	2.22 % 2.39 %
Food & Drink	5899 5687	4523 4350	1254 1205	122 132	76.67 % 76.49 %	21.26 % 21.19 %	2.07 % 2.32 %
Home & Garden	5782 5559	4470 4216	1189 1221	123 122	77.31 % 75.84 %	20.56 % 21.96 %	2.13 % 2.19 %
Finance	5772 5684	4663 4575	994 974	115 135	80.79 % 80.49 %	17.22 % 17.14 %	1.99 % 2.38 %
Health	5975 5791	4841 4647	1020 1019	114 125	81.02 % 80.25 %	17.07 % 17.60 %	1.91 % 2.16 %
Pets	5858 5970	4488 4551	1246 1290	124 129	76.61 % 76.23 %	21.27 % 21.61 %	2.12 % 2.16 %
Sport & Fitness	5916 5843	4517 4474	1279 1234	120 135	76.35 % 76.57 %	21.62 % 21.12 %	2.03 % 2.31 %
Job & Career	5965 6085	4522 4541	1315 1409	128 135	75.81 % 74.63 %	22.05 % 23.16 %	2.15 % 2.22 %
Dating	5837 5827	4253 4280	1471 1423	113 124	72.86 % 73.45 %	25.20 % 24.42 %	1.94 % 2.13 %
Other	5927 5752	4625 4499	1174 1125	128 128	78.03 % 78.22 %	19.81 % 19.56 %	2.16 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5416	4089 3955	1328 1341	115 120	73.92 % 73.02 %	24.01 % 24.76 %	2.08 % 2.22 %
Outlook Mail	5564 5378	4210 4032	1236 1238	118 108	75.66 % 74.97 %	22.21 % 23.02 %	2.12 % 2.01 %
Yahoo Mail	5448 5779	4117 4381	1213 1269	118 129	75.57 % 75.81 %	22.27 % 21.96 %	2.17 % 2.23 %
AOL Mail	5409 5466	4134 4189	1161 1153	114 124	76.43 % 76.64 %	21.46 % 21.09 %	2.11 % 2.27 %
Mail.com	5504 5441	4344 4259	1044 1054	116 128	78.92 % 78.28 %	18.97 % 19.37 %	2.11 % 2.35 %
Yandex Mail	5317 5357	4106 4093	1115 1131	96 133	77.22 % 76.40 %	20.97 % 21.11 %	1.81 % 2.48 %
GMX Mail	5521 5452	4158 4099	1243 1240	120 113	75.31 % 75.18 %	22.51 % 22.74 %	2.17 % 2.07 %
Zoho Mail	5495 5132	4314 4003	1067 1006	114 123	78.51 % 78.00 %	19.42 % 19.60 %	2.07 % 2.40 %
ProtonMail	5549 5544	4390 4405	1043 1016	116 123	79.11 % 79.46 %	18.80 % 18.33 %	2.09 % 2.22 %
Custom Mail	5367 5291	4325 4209	933 963	109 119	80.59 % 79.55 %	17.38 % 18.20 %	2.03 % 2.25 %
iCloud Mail	5449 5468	4026 3986	1311 1370	112 112	73.89 % 72.90 %	24.06 % 25.05 %	2.06 % 2.05 %
Tuta	5457 5238	4309 4155	1035 961	113 122	78.96 % 79.32 %	18.97 % 18.35 %	2.07 % 2.33 %
Juno.com	5540 5558	4416 4349	1000 1085	124 124	79.71 % 78.25 %	18.05 % 19.52 %	2.24 % 2.23 %
Mailfence	5461 5396	4314 4247	1037 1023	110 126	79.00 % 78.71 %	18.99 % 18.96 %	2.01 % 2.34 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.