Kit and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
61.995
454.379
|
51.860
349.090
|
7.987
88.530
|
2.148
16.759
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.65 %
76.83 %
|
12.88 %
19.48 %
|
3.46 %
3.69 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
4737
35081
|
4091
27966
|
514
5966
|
132
1149
|
86.36 %
79.72 %
|
10.85 %
17.01 %
|
2.79 %
3.28 %
|
Elektronics |
4732
35085
|
4010
27271
|
563
6590
|
159
1224
|
84.74 %
77.73 %
|
11.90 %
18.78 %
|
3.36 %
3.49 %
|
Entertainment |
4768
34505
|
3994
26407
|
621
6789
|
153
1309
|
83.77 %
76.53 %
|
13.02 %
19.68 %
|
3.21 %
3.79 %
|
Cosmetics & Beauty |
4743
34947
|
3955
26813
|
612
6851
|
176
1283
|
83.39 %
76.72 %
|
12.90 %
19.60 %
|
3.71 %
3.67 %
|
Food & Drink |
4671
35135
|
4002
28031
|
512
5937
|
157
1167
|
85.68 %
79.78 %
|
10.96 %
16.90 %
|
3.36 %
3.32 %
|
Home & Garden |
4966
35372
|
4262
28187
|
546
6028
|
158
1157
|
85.82 %
79.69 %
|
10.99 %
17.04 %
|
3.18 %
3.27 %
|
Finance |
4566
34806
|
3691
25639
|
690
7757
|
185
1410
|
80.84 %
73.66 %
|
15.11 %
22.29 %
|
4.05 %
4.05 %
|
Health |
4844
35129
|
3976
26161
|
675
7614
|
193
1354
|
82.08 %
74.47 %
|
13.93 %
21.67 %
|
3.98 %
3.85 %
|
Pets |
4682
34197
|
3986
27046
|
552
5941
|
144
1210
|
85.13 %
79.09 %
|
11.79 %
17.37 %
|
3.08 %
3.54 %
|
Sport & Fitness |
5030
34396
|
4164
26119
|
701
6936
|
165
1341
|
82.78 %
75.94 %
|
13.94 %
20.17 %
|
3.28 %
3.90 %
|
Job & Career |
4664
34819
|
3779
26087
|
694
7293
|
191
1439
|
81.02 %
74.92 %
|
14.88 %
20.95 %
|
4.10 %
4.13 %
|
Dating |
4875
35895
|
3965
25765
|
736
8635
|
174
1495
|
81.33 %
71.78 %
|
15.10 %
24.06 %
|
3.57 %
4.16 %
|
Other |
4717
35012
|
3985
27598
|
571
6193
|
161
1221
|
84.48 %
78.82 %
|
12.11 %
17.69 %
|
3.41 %
3.49 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
4712
44099
|
3684
32207
|
816
10048
|
212
1844
|
78.18 %
73.03 %
|
17.32 %
22.79 %
|
4.50 %
4.18 %
|
Outlook Mail |
4782
43654
|
3927
32443
|
679
9453
|
176
1758
|
82.12 %
74.32 %
|
14.20 %
21.65 %
|
3.68 %
4.03 %
|
Yahoo Mail |
4769
44057
|
3946
33629
|
635
8754
|
188
1674
|
82.74 %
76.33 %
|
13.32 %
19.87 %
|
3.94 %
3.80 %
|
AOL Mail |
4790
44353
|
3982
33832
|
646
8851
|
162
1670
|
83.13 %
76.28 %
|
13.49 %
19.96 %
|
3.38 %
3.77 %
|
Mail.com |
4895
44138
|
4120
34113
|
609
8405
|
166
1620
|
84.17 %
77.29 %
|
12.44 %
19.04 %
|
3.39 %
3.67 %
|
Yandex Mail |
4946
44334
|
4068
33262
|
701
9344
|
177
1728
|
82.25 %
75.03 %
|
14.17 %
21.08 %
|
3.58 %
3.90 %
|
GMX Mail |
4739
44042
|
4031
34126
|
547
8370
|
161
1546
|
85.06 %
77.49 %
|
11.54 %
19.00 %
|
3.40 %
3.51 %
|
Zoho Mail |
4662
44249
|
3996
34612
|
527
8162
|
139
1475
|
85.71 %
78.22 %
|
11.30 %
18.45 %
|
2.98 %
3.33 %
|
ProtonMail |
4884
43516
|
4208
34251
|
522
7796
|
154
1469
|
86.16 %
78.71 %
|
10.69 %
17.92 %
|
3.15 %
3.38 %
|
Custom Mail |
4750
43754
|
4107
34935
|
498
7391
|
145
1428
|
86.46 %
79.84 %
|
10.48 %
16.89 %
|
3.05 %
3.26 %
|
iCloud Mail |
4756
4808
|
3766
3742
|
787
831
|
203
235
|
79.18 %
77.83 %
|
16.55 %
17.28 %
|
4.27 %
4.89 %
|
Tuta |
4679
4695
|
4017
3969
|
527
577
|
135
149
|
85.85 %
84.54 %
|
11.26 %
12.29 %
|
2.89 %
3.17 %
|
Juno.com |
4631
4680
|
4008
3969
|
493
548
|
130
163
|
86.55 %
84.81 %
|
10.65 %
11.71 %
|
2.81 %
3.48 %
|
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