Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.117 75.513	58.774 59.815	15.179 14.570	1.667 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 79.21 %	20.21 % 19.29 %	2.22 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5709 5755	4463 4524	1190 1147	125 119	78.17 % 78.61 %	20.84 % 19.93 %	2.19 % 2.07 %
Elektronics	5807 5687	4562 4519	1167 1090	123 115	78.56 % 79.46 %	20.10 % 19.17 %	2.12 % 2.02 %
Entertainment	5662 6048	4417 4743	1141 1211	123 129	78.01 % 78.42 %	20.15 % 20.02 %	2.17 % 2.13 %
Cosmetics & Beauty	5824 5894	4601 4716	1150 1075	119 134	79.00 % 80.01 %	19.75 % 18.24 %	2.04 % 2.27 %
Food & Drink	5832 6110	4549 4806	1182 1202	136 142	78.00 % 78.66 %	20.27 % 19.67 %	2.33 % 2.32 %
Home & Garden	5865 5541	4520 4344	1233 1105	127 123	77.07 % 78.40 %	21.02 % 19.94 %	2.17 % 2.22 %
Finance	5815 5767	4702 4702	1018 988	128 117	80.86 % 81.53 %	17.51 % 17.13 %	2.20 % 2.03 %
Health	5858 5806	4702 4768	1060 975	128 123	80.27 % 82.12 %	18.09 % 16.79 %	2.19 % 2.12 %
Pets	5750 5726	4452 4537	1208 1090	136 127	77.43 % 79.24 %	21.01 % 19.04 %	2.37 % 2.22 %
Sport & Fitness	5849 5840	4591 4610	1155 1157	135 122	78.49 % 78.94 %	19.75 % 19.81 %	2.31 % 2.09 %
Job & Career	5616 5775	4303 4475	1221 1209	123 124	76.62 % 77.49 %	21.74 % 20.94 %	2.19 % 2.15 %
Dating	5718 5705	4310 4363	1327 1252	130 118	75.38 % 76.48 %	23.21 % 21.95 %	2.27 % 2.07 %
Other	5812 5859	4602 4708	1127 1069	134 125	79.18 % 80.36 %	19.39 % 18.25 %	2.31 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5385 5571	4081 4262	1222 1233	114 108	75.78 % 76.50 %	22.69 % 22.13 %	2.12 % 1.94 %
Outlook Mail	5463 5371	4246 4200	1117 1113	122 111	77.72 % 78.20 %	20.45 % 20.72 %	2.23 % 2.07 %
Yahoo Mail	5394 5406	4166 4205	1127 1085	119 126	77.23 % 77.78 %	20.89 % 20.07 %	2.21 % 2.33 %
AOL Mail	5536 5645	4306 4437	1146 1124	120 123	77.78 % 78.60 %	20.70 % 19.91 %	2.17 % 2.18 %
Mail.com	5566 5653	4440 4537	1036 1028	123 126	79.77 % 80.26 %	18.61 % 18.19 %	2.21 % 2.23 %
Yandex Mail	5625 5417	4362 4253	1188 1073	129 124	77.55 % 78.51 %	21.12 % 19.81 %	2.29 % 2.29 %
GMX Mail	5444 5638	4210 4383	1169 1202	118 111	77.33 % 77.74 %	21.47 % 21.32 %	2.17 % 1.97 %
Zoho Mail	5394 5479	4278 4417	1049 1005	117 126	79.31 % 80.62 %	19.45 % 18.34 %	2.17 % 2.30 %
ProtonMail	5391 5535	4293 4464	1027 986	122 112	79.63 % 80.65 %	19.05 % 17.81 %	2.26 % 2.02 %
Custom Mail	5428 5423	4355 4450	991 890	126 105	80.23 % 82.06 %	18.26 % 16.41 %	2.32 % 1.94 %
iCloud Mail	5457 5295	4082 4057	1270 1187	124 109	74.80 % 76.62 %	23.27 % 22.42 %	2.27 % 2.06 %
Tuta	5607 5554	4466 4492	1068 978	126 126	79.65 % 80.88 %	19.05 % 17.61 %	2.25 % 2.27 %
Juno.com	5442 5565	4333 4502	1021 949	126 123	79.62 % 80.90 %	18.76 % 17.05 %	2.32 % 2.21 %
Mailfence	3985 3961	3156 3156	748 717	81 88	79.20 % 79.68 %	18.77 % 18.10 %	2.03 % 2.22 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.