Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.613	59.459 59.252	15.559 15.766	1.625 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.34 %	20.30 % 20.58 %	2.12 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5967	4577 4621	1261 1214	127 132	76.73 % 77.44 %	21.14 % 20.35 %	2.13 % 2.21 %
Elektronics	5786 5833	4548 4562	1115 1155	123 116	78.60 % 78.21 %	19.27 % 19.80 %	2.13 % 1.99 %
Entertainment	5907 5887	4528 4518	1255 1242	124 127	76.65 % 76.75 %	21.25 % 21.10 %	2.10 % 2.16 %
Cosmetics & Beauty	5954 5995	4658 4649	1174 1213	122 133	78.23 % 77.55 %	19.72 % 20.23 %	2.05 % 2.22 %
Food & Drink	5862 5899	4516 4523	1216 1254	130 122	77.04 % 76.67 %	20.74 % 21.26 %	2.22 % 2.07 %
Home & Garden	5934 5782	4595 4470	1212 1189	127 123	77.44 % 77.31 %	20.42 % 20.56 %	2.14 % 2.13 %
Finance	5829 5772	4725 4663	983 994	121 115	81.06 % 80.79 %	16.86 % 17.22 %	2.08 % 1.99 %
Health	5875 5975	4778 4841	974 1020	123 114	81.33 % 81.02 %	16.58 % 17.07 %	2.09 % 1.91 %
Pets	5980 5858	4592 4488	1254 1246	134 124	76.79 % 76.61 %	20.97 % 21.27 %	2.24 % 2.12 %
Sport & Fitness	5886 5916	4519 4517	1239 1279	128 120	76.78 % 76.35 %	21.05 % 21.62 %	2.17 % 2.03 %
Job & Career	5933 5965	4448 4522	1357 1315	128 128	74.97 % 75.81 %	22.87 % 22.05 %	2.16 % 2.15 %
Dating	5976 5837	4407 4253	1442 1471	127 113	73.74 % 72.86 %	24.13 % 25.20 %	2.13 % 1.94 %
Other	5756 5927	4568 4625	1077 1174	111 128	79.36 % 78.03 %	18.71 % 19.81 %	1.93 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5532	4033 4089	1326 1328	108 115	73.77 % 73.92 %	24.25 % 24.01 %	1.98 % 2.08 %
Outlook Mail	5472 5564	4181 4210	1179 1236	112 118	76.41 % 75.66 %	21.55 % 22.21 %	2.05 % 2.12 %
Yahoo Mail	5648 5448	4305 4117	1227 1213	116 118	76.22 % 75.57 %	21.72 % 22.27 %	2.05 % 2.17 %
AOL Mail	5541 5409	4253 4134	1175 1161	113 114	76.76 % 76.43 %	21.21 % 21.46 %	2.04 % 2.11 %
Mail.com	5406 5504	4261 4344	1028 1044	117 116	78.82 % 78.92 %	19.02 % 18.97 %	2.16 % 2.11 %
Yandex Mail	5401 5317	4145 4106	1149 1115	107 96	76.75 % 77.22 %	21.27 % 20.97 %	1.98 % 1.81 %
GMX Mail	5515 5521	4185 4158	1210 1243	120 120	75.88 % 75.31 %	21.94 % 22.51 %	2.18 % 2.17 %
Zoho Mail	5463 5495	4294 4314	1049 1067	120 114	78.60 % 78.51 %	19.20 % 19.42 %	2.20 % 2.07 %
ProtonMail	5329 5549	4237 4390	970 1043	122 116	79.51 % 79.11 %	18.20 % 18.80 %	2.29 % 2.09 %
Custom Mail	5258 5367	4221 4325	918 933	119 109	80.28 % 80.59 %	17.46 % 17.38 %	2.26 % 2.03 %
iCloud Mail	5465 5449	4065 4026	1291 1311	109 112	74.38 % 73.89 %	23.62 % 24.06 %	1.99 % 2.06 %
Tuta	5744 5457	4555 4309	1065 1035	124 113	79.30 % 78.96 %	18.54 % 18.97 %	2.16 % 2.07 %
Juno.com	5446 5540	4372 4416	955 1000	119 124	80.28 % 79.71 %	17.54 % 18.05 %	2.19 % 2.24 %
Mailfence	5488 5461	4352 4314	1017 1037	119 110	79.30 % 79.00 %	18.53 % 18.99 %	2.17 % 2.01 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.