Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 66.082	50.314 51.160	13.738 13.535	1.569 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.42 %	20.94 % 20.48 %	2.39 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5136	3840 3984	1080 1035	122 117	76.16 % 77.57 %	21.42 % 20.15 %	2.42 % 2.28 %
Elektronics	5023 4977	3896 3884	1009 992	118 101	77.56 % 78.04 %	20.09 % 19.93 %	2.35 % 2.03 %
Entertainment	4933 5090	3725 3923	1090 1055	118 112	75.51 % 77.07 %	22.10 % 20.73 %	2.39 % 2.20 %
Cosmetics & Beauty	5085 5184	3936 4023	1031 1054	118 107	77.40 % 77.60 %	20.28 % 20.33 %	2.32 % 2.06 %
Food & Drink	5012 5275	3825 4053	1061 1108	126 114	76.32 % 76.83 %	21.17 % 21.00 %	2.51 % 2.16 %
Home & Garden	5076 4841	3873 3737	1079 1002	124 102	76.30 % 77.19 %	21.26 % 20.70 %	2.44 % 2.11 %
Finance	5014 4984	4023 4024	879 864	112 96	80.24 % 80.74 %	17.53 % 17.34 %	2.23 % 1.93 %
Health	5057 5118	4041 4140	900 872	116 106	79.91 % 80.89 %	17.80 % 17.04 %	2.29 % 2.07 %
Pets	5164 4994	3883 3849	1147 1034	134 111	75.19 % 77.07 %	22.21 % 20.70 %	2.59 % 2.22 %
Sport & Fitness	5206 5103	3990 3901	1088 1104	128 98	76.64 % 76.45 %	20.90 % 21.63 %	2.46 % 1.92 %
Job & Career	4969 5105	3680 3861	1170 1133	119 111	74.06 % 75.63 %	23.55 % 22.19 %	2.39 % 2.17 %
Dating	5040 5136	3677 3754	1244 1280	119 102	72.96 % 73.09 %	24.68 % 24.92 %	2.36 % 1.99 %
Other	5000 5139	3925 4027	960 1002	115 110	78.50 % 78.36 %	19.20 % 19.50 %	2.30 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4768	3410 3505	1173 1166	100 97	72.82 % 73.51 %	25.05 % 24.45 %	2.14 % 2.03 %
Outlook Mail	4706 4707	3575 3566	1022 1045	109 96	75.97 % 75.76 %	21.72 % 22.20 %	2.32 % 2.04 %
Yahoo Mail	4615 4679	3487 3546	1020 1029	108 104	75.56 % 75.79 %	22.10 % 21.99 %	2.34 % 2.22 %
AOL Mail	4798 4750	3652 3617	1033 1018	113 115	76.12 % 76.15 %	21.53 % 21.43 %	2.36 % 2.42 %
Mail.com	4671 4786	3636 3790	922 898	113 98	77.84 % 79.19 %	19.74 % 18.76 %	2.42 % 2.05 %
Yandex Mail	4736 4665	3582 3606	1041 963	113 96	75.63 % 77.30 %	21.98 % 20.64 %	2.39 % 2.06 %
GMX Mail	4508 4801	3383 3630	1021 1074	104 97	75.04 % 75.61 %	22.65 % 22.37 %	2.31 % 2.02 %
Zoho Mail	4772 4693	3720 3693	938 896	114 104	77.95 % 78.69 %	19.66 % 19.09 %	2.39 % 2.22 %
ProtonMail	4515 4705	3546 3720	851 887	118 98	78.54 % 79.06 %	18.85 % 18.85 %	2.61 % 2.08 %
Custom Mail	4563 4677	3626 3780	819 807	118 90	79.47 % 80.82 %	17.95 % 17.25 %	2.59 % 1.92 %
iCloud Mail	4728 4582	3445 3382	1173 1110	110 90	72.86 % 73.81 %	24.81 % 24.23 %	2.33 % 1.96 %
Tuta	4836 4734	3793 3727	925 908	118 99	78.43 % 78.73 %	19.13 % 19.18 %	2.44 % 2.09 %
Juno.com	4616 4865	3645 3883	859 874	112 108	78.96 % 79.82 %	18.61 % 17.97 %	2.43 % 2.22 %
Mailfence	4874 4670	3814 3715	941 860	119 95	78.25 % 79.55 %	19.31 % 18.42 %	2.44 % 2.03 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.