Kit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 463.164	59.155 356.201	9.240 89.847	2.475 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 76.91 %	13.04 % 19.40 %	3.49 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 35770	4672 28540	594 6055	153 1175	86.22 % 79.79 %	10.96 % 16.93 %	2.82 % 3.28 %
Elektronics	5399 35758	4553 27828	653 6685	193 1245	84.33 % 77.82 %	12.09 % 18.70 %	3.57 % 3.48 %
Entertainment	5474 35145	4567 26925	723 6884	184 1336	83.43 % 76.61 %	13.21 % 19.59 %	3.36 % 3.80 %
Cosmetics & Beauty	5397 35614	4495 27346	700 6952	202 1316	83.29 % 76.78 %	12.97 % 19.52 %	3.74 % 3.70 %
Food & Drink	5336 35826	4555 28614	595 6027	186 1185	85.36 % 79.87 %	11.15 % 16.82 %	3.49 % 3.31 %
Home & Garden	5656 36118	4848 28804	632 6127	176 1187	85.71 % 79.75 %	11.17 % 16.96 %	3.11 % 3.29 %
Finance	5244 35456	4237 26140	799 7869	208 1447	80.80 % 73.73 %	15.24 % 22.19 %	3.97 % 4.08 %
Health	5525 35790	4526 26684	779 7721	220 1385	81.92 % 74.56 %	14.10 % 21.57 %	3.98 % 3.87 %
Pets	5343 34844	4543 27582	639 6029	161 1233	85.03 % 79.16 %	11.96 % 17.30 %	3.01 % 3.54 %
Sport & Fitness	5709 35117	4717 26688	803 7054	189 1375	82.62 % 76.00 %	14.07 % 20.09 %	3.31 % 3.92 %
Job & Career	5371 35501	4339 26626	811 7410	221 1465	80.79 % 75.00 %	15.10 % 20.87 %	4.11 % 4.13 %
Dating	5570 36543	4524 26278	850 8743	196 1522	81.22 % 71.91 %	15.26 % 23.93 %	3.52 % 4.16 %
Other	5427 35682	4579 28146	662 6291	186 1245	84.37 % 78.88 %	12.20 % 17.63 %	3.43 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 44791	4230 32733	948 10182	256 1876	77.84 % 73.08 %	17.45 % 22.73 %	4.71 % 4.19 %
Outlook Mail	5466 44335	4487 32982	784 9561	195 1792	82.09 % 74.39 %	14.34 % 21.57 %	3.57 % 4.04 %
Yahoo Mail	5430 44700	4481 34131	732 8856	217 1713	82.52 % 76.36 %	13.48 % 19.81 %	4.00 % 3.83 %
AOL Mail	5480 45061	4543 34401	749 8962	188 1698	82.90 % 76.34 %	13.67 % 19.89 %	3.43 % 3.77 %
Mail.com	5555 44765	4664 34632	699 8495	192 1638	83.96 % 77.36 %	12.58 % 18.98 %	3.46 % 3.66 %
Yandex Mail	5623 44994	4613 33790	806 9454	204 1750	82.04 % 75.10 %	14.33 % 21.01 %	3.63 % 3.89 %
GMX Mail	5401 44717	4587 34679	629 8463	185 1575	84.93 % 77.55 %	11.65 % 18.93 %	3.43 % 3.52 %
Zoho Mail	5360 44954	4584 35195	614 8260	162 1499	85.52 % 78.29 %	11.46 % 18.37 %	3.02 % 3.33 %
ProtonMail	5605 44201	4829 34824	608 7883	168 1494	86.16 % 78.79 %	10.85 % 17.83 %	3.00 % 3.38 %
Custom Mail	5428 44405	4684 35482	578 7474	166 1449	86.29 % 79.91 %	10.65 % 16.83 %	3.06 % 3.26 %
iCloud Mail	5431 5451	4295 4230	906 949	230 272	79.08 % 77.60 %	16.68 % 17.41 %	4.23 % 4.99 %
Tuta	5351 5376	4577 4537	613 666	161 173	85.54 % 84.39 %	11.46 % 12.39 %	3.01 % 3.22 %
Juno.com	5306 5414	4581 4585	574 642	151 187	86.34 % 84.69 %	10.82 % 11.86 %	2.85 % 3.45 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.