Kit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 436.716	37.223 334.666	5.651 85.970	1.542 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 76.63 %	12.72 % 19.69 %	3.47 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 33707	2910 26813	364 5793	87 1101	86.58 % 79.55 %	10.83 % 17.19 %	2.59 % 3.27 %
Elektronics	3377 33735	2860 26154	395 6409	122 1172	84.69 % 77.53 %	11.70 % 19.00 %	3.61 % 3.47 %
Entertainment	3442 33216	2884 25344	441 6602	117 1270	83.79 % 76.30 %	12.81 % 19.88 %	3.40 % 3.82 %
Cosmetics & Beauty	3421 33580	2855 25695	435 6651	131 1234	83.46 % 76.52 %	12.72 % 19.81 %	3.83 % 3.67 %
Food & Drink	3326 33653	2853 26800	358 5749	115 1104	85.78 % 79.64 %	10.76 % 17.08 %	3.46 % 3.28 %
Home & Garden	3577 34056	3070 27087	387 5864	120 1105	85.83 % 79.54 %	10.82 % 17.22 %	3.35 % 3.24 %
Finance	3282 33485	2664 24596	486 7534	132 1355	81.17 % 73.45 %	14.81 % 22.50 %	4.02 % 4.05 %
Health	3448 33764	2836 25060	472 7402	140 1302	82.25 % 74.22 %	13.69 % 21.92 %	4.06 % 3.86 %
Pets	3305 32846	2824 25927	386 5758	95 1161	85.45 % 78.94 %	11.68 % 17.53 %	2.87 % 3.53 %
Sport & Fitness	3596 33031	2991 25021	495 6728	110 1282	83.18 % 75.75 %	13.77 % 20.37 %	3.06 % 3.88 %
Job & Career	3377 33466	2745 25014	497 7067	135 1385	81.29 % 74.74 %	14.72 % 21.12 %	4.00 % 4.14 %
Dating	3528 34524	2873 24682	526 8403	129 1439	81.43 % 71.49 %	14.91 % 24.34 %	3.66 % 4.17 %
Other	3376 33653	2858 26473	409 6010	109 1170	84.66 % 78.66 %	12.11 % 17.86 %	3.23 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 42797	2669 31217	586 9797	152 1783	78.34 % 72.94 %	17.20 % 22.89 %	4.46 % 4.17 %
Outlook Mail	3397 42276	2807 31349	476 9233	114 1694	82.63 % 74.15 %	14.01 % 21.84 %	3.36 % 4.01 %
Yahoo Mail	3466 42686	2863 32512	453 8550	150 1624	82.60 % 76.17 %	13.07 % 20.03 %	4.33 % 3.80 %
AOL Mail	3328 43038	2760 32769	448 8653	120 1616	82.93 % 76.14 %	13.46 % 20.11 %	3.61 % 3.75 %
Mail.com	3516 42806	2966 33015	429 8220	121 1571	84.36 % 77.13 %	12.20 % 19.20 %	3.44 % 3.67 %
Yandex Mail	3515 42868	2901 32101	489 9112	125 1655	82.53 % 74.88 %	13.91 % 21.26 %	3.56 % 3.86 %
GMX Mail	3380 42687	2895 33001	382 8193	103 1493	85.65 % 77.31 %	11.30 % 19.19 %	3.05 % 3.50 %
Zoho Mail	3340 42895	2867 33477	377 7985	96 1433	85.84 % 78.04 %	11.29 % 18.62 %	2.87 % 3.34 %
ProtonMail	3548 42174	3058 33117	378 7632	112 1425	86.19 % 78.52 %	10.65 % 18.10 %	3.16 % 3.38 %
Custom Mail	3393 42398	2934 33784	350 7220	109 1394	86.47 % 79.68 %	10.32 % 17.03 %	3.21 % 3.29 %
iCloud Mail	3427 3462	2715 2688	562 590	150 184	79.22 % 77.64 %	16.40 % 17.04 %	4.38 % 5.31 %
Tuta	3335 3355	2867 2855	369 405	99 95	85.97 % 85.10 %	11.06 % 12.07 %	2.97 % 2.83 %
Juno.com	3364 3274	2921 2781	352 380	91 113	86.83 % 84.94 %	10.46 % 11.61 %	2.71 % 3.45 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.