Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.851 77.274	59.110 59.590	16.016 15.974	1.725 1.710

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.92 % 77.12 %	20.84 % 20.67 %	2.24 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5790 5915	4429 4534	1237 1248	124 133	76.49 % 76.65 %	21.36 % 21.10 %	2.14 % 2.25 %
Elektronics	5892 5727	4557 4455	1207 1154	128 118	77.34 % 77.79 %	20.49 % 20.15 %	2.17 % 2.06 %
Entertainment	5791 6159	4418 4695	1248 1325	125 139	76.29 % 76.23 %	21.55 % 21.51 %	2.16 % 2.26 %
Cosmetics & Beauty	6041 6057	4696 4701	1215 1217	130 139	77.74 % 77.61 %	20.11 % 20.09 %	2.15 % 2.29 %
Food & Drink	5936 6135	4544 4687	1250 1303	142 145	76.55 % 76.40 %	21.06 % 21.24 %	2.39 % 2.36 %
Home & Garden	6036 5751	4584 4385	1320 1234	132 132	75.94 % 76.25 %	21.87 % 21.46 %	2.19 % 2.30 %
Finance	5859 5913	4715 4765	1018 1028	126 120	80.47 % 80.59 %	17.37 % 17.39 %	2.15 % 2.03 %
Health	6036 5947	4832 4821	1069 994	135 132	80.05 % 81.07 %	17.71 % 16.71 %	2.24 % 2.22 %
Pets	5947 5798	4517 4460	1288 1207	142 131	75.95 % 76.92 %	21.66 % 20.82 %	2.39 % 2.26 %
Sport & Fitness	6099 6016	4689 4602	1267 1287	143 127	76.88 % 76.50 %	20.77 % 21.39 %	2.34 % 2.11 %
Job & Career	5759 5975	4287 4473	1339 1370	133 132	74.44 % 74.86 %	23.25 % 22.93 %	2.31 % 2.21 %
Dating	5849 5860	4278 4295	1438 1441	133 124	73.14 % 73.29 %	24.59 % 24.59 %	2.27 % 2.12 %
Other	5816 6021	4564 4717	1120 1166	132 138	78.47 % 78.34 %	19.26 % 19.37 %	2.27 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5390 5556	3964 4079	1313 1364	113 113	73.54 % 73.42 %	24.36 % 24.55 %	2.10 % 2.03 %
Outlook Mail	5593 5533	4271 4172	1202 1244	120 117	76.36 % 75.40 %	21.49 % 22.48 %	2.15 % 2.11 %
Yahoo Mail	5517 5422	4184 4089	1211 1199	122 134	75.84 % 75.41 %	21.95 % 22.11 %	2.21 % 2.47 %
AOL Mail	5481 5588	4187 4253	1173 1209	121 126	76.39 % 76.11 %	21.40 % 21.64 %	2.21 % 2.25 %
Mail.com	5477 5585	4304 4405	1047 1052	126 128	78.58 % 78.87 %	19.12 % 18.84 %	2.30 % 2.29 %
Yandex Mail	5474 5389	4143 4131	1203 1136	128 122	75.69 % 76.66 %	21.98 % 21.08 %	2.34 % 2.26 %
GMX Mail	5419 5705	4079 4285	1224 1300	116 120	75.27 % 75.11 %	22.59 % 22.79 %	2.14 % 2.10 %
Zoho Mail	5477 5500	4285 4299	1069 1071	123 130	78.24 % 78.16 %	19.52 % 19.47 %	2.25 % 2.36 %
ProtonMail	5331 5578	4202 4408	1003 1053	126 117	78.82 % 79.02 %	18.81 % 18.88 %	2.36 % 2.10 %
Custom Mail	5465 5464	4342 4439	995 914	128 111	79.45 % 81.24 %	18.21 % 16.73 %	2.34 % 2.03 %
iCloud Mail	5589 5377	4056 3927	1407 1336	126 114	72.57 % 73.03 %	25.17 % 24.85 %	2.25 % 2.12 %
Tuta	5611 5557	4409 4377	1075 1057	127 123	78.58 % 78.77 %	19.16 % 19.02 %	2.26 % 2.21 %
Juno.com	5425 5539	4273 4401	1024 1008	128 130	78.76 % 79.45 %	18.88 % 18.20 %	2.36 % 2.35 %
Mailfence	5602 5481	4411 4325	1070 1031	121 125	78.74 % 78.91 %	19.10 % 18.81 %	2.16 % 2.28 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.