Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.936	50.741 51.160	13.544 13.384	1.471 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.59 %	20.60 % 20.30 %	2.24 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5099	4006 3965	1114 1019	119 115	76.46 % 77.76 %	21.26 % 19.98 %	2.27 % 2.26 %
Elektronics	4893 5008	3832 3919	952 990	109 99	78.32 % 78.25 %	19.46 % 19.77 %	2.23 % 1.98 %
Entertainment	4949 5033	3761 3870	1078 1048	110 115	76.00 % 76.89 %	21.78 % 20.82 %	2.22 % 2.28 %
Cosmetics & Beauty	5035 5185	3924 4035	1001 1039	110 111	77.93 % 77.82 %	19.88 % 20.04 %	2.18 % 2.14 %
Food & Drink	5037 5184	3867 3994	1052 1077	118 113	76.77 % 77.04 %	20.89 % 20.78 %	2.34 % 2.18 %
Home & Garden	5043 4912	3881 3806	1047 998	115 108	76.96 % 77.48 %	20.76 % 20.32 %	2.28 % 2.20 %
Finance	4986 5032	4022 4079	856 852	108 101	80.67 % 81.06 %	17.17 % 16.93 %	2.17 % 2.01 %
Health	5053 5110	4082 4145	860 860	111 105	80.78 % 81.12 %	17.02 % 16.83 %	2.20 % 2.05 %
Pets	5179 4968	3930 3822	1126 1042	123 104	75.88 % 76.93 %	21.74 % 20.97 %	2.37 % 2.09 %
Sport & Fitness	5135 5174	3924 3965	1093 1105	118 104	76.42 % 76.63 %	21.29 % 21.36 %	2.30 % 2.01 %
Job & Career	5132 5121	3835 3890	1180 1122	117 109	74.73 % 75.96 %	22.99 % 21.91 %	2.28 % 2.13 %
Dating	5113 5104	3758 3750	1244 1256	111 98	73.50 % 73.47 %	24.33 % 24.61 %	2.17 % 1.92 %
Other	4962 5006	3919 3920	941 976	102 110	78.98 % 78.31 %	18.96 % 19.50 %	2.06 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4713	3365 3478	1138 1139	94 96	73.20 % 73.80 %	24.76 % 24.17 %	2.04 % 2.04 %
Outlook Mail	4816 4690	3671 3564	1042 1027	103 99	76.23 % 75.99 %	21.64 % 21.90 %	2.14 % 2.11 %
Yahoo Mail	4767 4677	3614 3550	1048 1021	105 106	75.81 % 75.90 %	21.98 % 21.83 %	2.20 % 2.27 %
AOL Mail	4718 4716	3609 3603	1007 1001	102 112	76.49 % 76.40 %	21.34 % 21.23 %	2.16 % 2.37 %
Mail.com	4694 4803	3673 3813	914 892	107 98	78.25 % 79.39 %	19.47 % 18.57 %	2.28 % 2.04 %
Yandex Mail	4654 4594	3551 3559	1002 948	101 87	76.30 % 77.47 %	21.53 % 20.64 %	2.17 % 1.89 %
GMX Mail	4610 4720	3483 3556	1027 1066	100 98	75.55 % 75.34 %	22.28 % 22.58 %	2.17 % 2.08 %
Zoho Mail	4735 4722	3698 3721	926 901	111 100	78.10 % 78.80 %	19.56 % 19.08 %	2.34 % 2.12 %
ProtonMail	4580 4770	3630 3778	835 889	115 103	79.26 % 79.20 %	18.23 % 18.64 %	2.51 % 2.16 %
Custom Mail	4559 4779	3656 3872	796 809	107 98	80.19 % 81.02 %	17.46 % 16.93 %	2.35 % 2.05 %
iCloud Mail	4680 4637	3459 3432	1123 1108	98 97	73.91 % 74.01 %	24.00 % 23.89 %	2.09 % 2.09 %
Tuta	4840 4747	3809 3763	920 884	111 100	78.70 % 79.27 %	19.01 % 18.62 %	2.29 % 2.11 %
Juno.com	4625 4755	3687 3805	833 844	105 106	79.72 % 80.02 %	18.01 % 17.75 %	2.27 % 2.23 %
Mailfence	4881 4613	3836 3666	933 855	112 92	78.59 % 79.47 %	19.11 % 18.53 %	2.29 % 1.99 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.