Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.959	59.301 59.487	15.612 15.878	1.619 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 77.30 %	20.40 % 20.63 %	2.12 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 6000	4544 4650	1241 1219	127 131	76.86 % 77.50 %	20.99 % 20.32 %	2.15 % 2.18 %
Elektronics	5766 5883	4517 4607	1128 1161	121 115	78.34 % 78.31 %	19.56 % 19.73 %	2.10 % 1.95 %
Entertainment	5963 5935	4535 4556	1304 1250	124 129	76.05 % 76.76 %	21.87 % 21.06 %	2.08 % 2.17 %
Cosmetics & Beauty	5998 5962	4673 4613	1202 1217	123 132	77.91 % 77.37 %	20.04 % 20.41 %	2.05 % 2.21 %
Food & Drink	5958 5877	4579 4530	1250 1223	129 124	76.85 % 77.08 %	20.98 % 20.81 %	2.17 % 2.11 %
Home & Garden	5970 5876	4625 4533	1217 1218	128 125	77.47 % 77.14 %	20.39 % 20.73 %	2.14 % 2.13 %
Finance	5740 5828	4653 4709	968 1005	119 114	81.06 % 80.80 %	16.86 % 17.24 %	2.07 % 1.96 %
Health	5751 5965	4689 4812	936 1037	126 116	81.53 % 80.67 %	16.28 % 17.38 %	2.19 % 1.94 %
Pets	5989 5918	4607 4536	1252 1259	130 123	76.92 % 76.65 %	20.90 % 21.27 %	2.17 % 2.08 %
Sport & Fitness	5853 5894	4490 4500	1239 1275	124 119	76.71 % 76.35 %	21.17 % 21.63 %	2.12 % 2.02 %
Job & Career	5995 6055	4501 4585	1360 1341	134 129	75.08 % 75.72 %	22.69 % 22.15 %	2.24 % 2.13 %
Dating	5933 5860	4377 4263	1430 1486	126 111	73.77 % 72.75 %	24.10 % 25.36 %	2.12 % 1.89 %
Other	5704 5906	4511 4593	1085 1187	108 126	79.08 % 77.77 %	19.02 % 20.10 %	1.89 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5624	4092 4158	1319 1348	109 118	74.13 % 73.93 %	23.89 % 23.97 %	1.97 % 2.10 %
Outlook Mail	5479 5631	4158 4270	1211 1245	110 116	75.89 % 75.83 %	22.10 % 22.11 %	2.01 % 2.06 %
Yahoo Mail	5595 5381	4278 4091	1203 1175	114 115	76.46 % 76.03 %	21.50 % 21.84 %	2.04 % 2.14 %
AOL Mail	5586 5499	4286 4208	1184 1173	116 118	76.73 % 76.52 %	21.20 % 21.33 %	2.08 % 2.15 %
Mail.com	5302 5538	4177 4376	1014 1048	111 114	78.78 % 79.02 %	19.12 % 18.92 %	2.09 % 2.06 %
Yandex Mail	5317 5381	4061 4133	1150 1149	106 99	76.38 % 76.81 %	21.63 % 21.35 %	1.99 % 1.84 %
GMX Mail	5513 5464	4162 4128	1232 1219	119 117	75.49 % 75.55 %	22.35 % 22.31 %	2.16 % 2.14 %
Zoho Mail	5551 5556	4352 4351	1075 1090	124 115	78.40 % 78.31 %	19.37 % 19.62 %	2.23 % 2.07 %
ProtonMail	5360 5564	4252 4405	985 1043	123 116	79.33 % 79.17 %	18.38 % 18.75 %	2.29 % 2.08 %
Custom Mail	5286 5358	4241 4305	931 944	114 109	80.23 % 80.35 %	17.61 % 17.62 %	2.16 % 2.03 %
iCloud Mail	5371 5424	3988 3991	1275 1320	108 113	74.25 % 73.58 %	23.74 % 24.34 %	2.01 % 2.08 %
Tuta	5665 5520	4487 4346	1057 1060	121 114	79.21 % 78.73 %	18.66 % 19.20 %	2.14 % 2.07 %
Juno.com	5545 5487	4458 4361	967 999	120 127	80.40 % 79.48 %	17.44 % 18.21 %	2.16 % 2.31 %
Mailfence	5442 5532	4309 4364	1009 1065	124 103	79.18 % 78.89 %	18.54 % 19.25 %	2.28 % 1.86 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.