Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 66.382	50.857 51.054	13.425 13.829	1.400 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.91 %	20.44 % 20.83 %	2.13 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5101	3803 3894	1032 1089	99 118	77.08 % 76.34 %	20.92 % 21.35 %	2.01 % 2.31 %
Elektronics	5055 4904	3941 3804	1011 996	103 104	77.96 % 77.57 %	20.00 % 20.31 %	2.04 % 2.12 %
Entertainment	4928 5369	3792 4076	1035 1171	101 122	76.95 % 75.92 %	21.00 % 21.81 %	2.05 % 2.27 %
Cosmetics & Beauty	5118 5168	3991 4006	1023 1041	104 121	77.98 % 77.52 %	19.99 % 20.14 %	2.03 % 2.34 %
Food & Drink	5034 5285	3884 4035	1036 1124	114 126	77.16 % 76.35 %	20.58 % 21.27 %	2.26 % 2.38 %
Home & Garden	5153 4863	3928 3697	1118 1056	107 110	76.23 % 76.02 %	21.70 % 21.71 %	2.08 % 2.26 %
Finance	4996 5073	4055 4069	837 898	104 106	81.16 % 80.21 %	16.75 % 17.70 %	2.08 % 2.09 %
Health	5193 5124	4178 4147	905 861	110 116	80.45 % 80.93 %	17.43 % 16.80 %	2.12 % 2.26 %
Pets	5084 4941	3890 3794	1078 1033	116 114	76.51 % 76.79 %	21.20 % 20.91 %	2.28 % 2.31 %
Sport & Fitness	5108 5173	3960 3949	1035 1111	113 113	77.53 % 76.34 %	20.26 % 21.48 %	2.21 % 2.18 %
Job & Career	4965 5096	3736 3798	1122 1183	107 115	75.25 % 74.53 %	22.60 % 23.21 %	2.16 % 2.26 %
Dating	5067 5038	3721 3682	1233 1241	113 115	73.44 % 73.08 %	24.33 % 24.63 %	2.23 % 2.28 %
Other	5047 5247	3978 4103	960 1025	109 119	78.82 % 78.20 %	19.02 % 19.53 %	2.16 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4814	3416 3525	1106 1190	89 99	74.08 % 73.22 %	23.99 % 24.72 %	1.93 % 2.06 %
Outlook Mail	4718 4762	3624 3581	996 1078	98 103	76.81 % 75.20 %	21.11 % 22.64 %	2.08 % 2.16 %
Yahoo Mail	4739 4667	3614 3510	1025 1038	100 119	76.26 % 75.21 %	21.63 % 22.24 %	2.11 % 2.55 %
AOL Mail	4678 4835	3600 3679	979 1043	99 113	76.96 % 76.09 %	20.93 % 21.57 %	2.12 % 2.34 %
Mail.com	4706 4713	3722 3701	879 903	105 109	79.09 % 78.53 %	18.68 % 19.16 %	2.23 % 2.31 %
Yandex Mail	4695 4602	3578 3523	1010 970	107 109	76.21 % 76.55 %	21.51 % 21.08 %	2.28 % 2.37 %
GMX Mail	4660 4884	3523 3652	1042 1126	95 106	75.60 % 74.77 %	22.36 % 23.05 %	2.04 % 2.17 %
Zoho Mail	4695 4719	3696 3669	904 935	95 115	78.72 % 77.75 %	19.25 % 19.81 %	2.02 % 2.44 %
ProtonMail	4557 4809	3621 3772	834 933	102 104	79.46 % 78.44 %	18.30 % 19.40 %	2.24 % 2.16 %
Custom Mail	4681 4669	3745 3797	830 778	106 94	80.00 % 81.32 %	17.73 % 16.66 %	2.26 % 2.01 %
iCloud Mail	4774 4648	3490 3388	1184 1161	100 99	73.10 % 72.89 %	24.80 % 24.98 %	2.09 % 2.13 %
Tuta	4811 4741	3803 3737	907 898	101 106	79.05 % 78.82 %	18.85 % 18.94 %	2.10 % 2.24 %
Juno.com	4612 4766	3652 3779	853 878	107 109	79.18 % 79.29 %	18.50 % 18.42 %	2.32 % 2.29 %
Mailfence	4745 4753	3773 3741	876 898	96 114	79.52 % 78.71 %	18.46 % 18.89 %	2.02 % 2.40 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.