Kit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 401.329	7.409 305.310	1.114 81.246	334 14.773

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 76.07 %	12.58 % 20.24 %	3.77 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 30997	571 24500	69 5482	15 1015	87.18 % 79.04 %	10.53 % 17.69 %	2.29 % 3.27 %
Elektronics	705 30962	590 23813	82 6061	33 1088	83.69 % 76.91 %	11.63 % 19.58 %	4.68 % 3.51 %
Entertainment	699 30509	578 23092	90 6234	31 1183	82.69 % 75.69 %	12.88 % 20.43 %	4.43 % 3.88 %
Cosmetics & Beauty	709 30907	585 23473	90 6300	34 1134	82.51 % 75.95 %	12.69 % 20.38 %	4.80 % 3.67 %
Food & Drink	659 31020	569 24559	69 5449	21 1012	86.34 % 79.17 %	10.47 % 17.57 %	3.19 % 3.26 %
Home & Garden	665 31268	571 24723	71 5543	23 1002	85.86 % 79.07 %	10.68 % 17.73 %	3.46 % 3.20 %
Finance	647 30796	530 22417	97 7124	20 1255	81.92 % 72.79 %	14.99 % 23.13 %	3.09 % 4.08 %
Health	694 31074	574 22868	92 7012	28 1194	82.71 % 73.59 %	13.26 % 22.57 %	4.03 % 3.84 %
Pets	663 30098	563 23612	76 5424	24 1062	84.92 % 78.45 %	11.46 % 18.02 %	3.62 % 3.53 %
Sport & Fitness	726 30302	604 22798	101 6332	21 1172	83.20 % 75.24 %	13.91 % 20.90 %	2.89 % 3.87 %
Job & Career	673 30670	550 22759	98 6634	25 1277	81.72 % 74.21 %	14.56 % 21.63 %	3.71 % 4.16 %
Dating	706 31848	568 22560	102 7984	36 1304	80.45 % 70.84 %	14.45 % 25.07 %	5.10 % 4.09 %
Other	656 30878	556 24136	77 5667	23 1075	84.76 % 78.17 %	11.74 % 18.35 %	3.51 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 40064	544 29112	123 9307	39 1645	77.05 % 72.66 %	17.42 % 23.23 %	5.52 % 4.11 %
Outlook Mail	665 39528	549 29115	89 8828	27 1585	82.56 % 73.66 %	13.38 % 22.33 %	4.06 % 4.01 %
Yahoo Mail	687 39961	570 30275	88 8172	29 1514	82.97 % 75.76 %	12.81 % 20.45 %	4.22 % 3.79 %
AOL Mail	616 40186	507 30427	83 8261	26 1498	82.31 % 75.72 %	13.47 % 20.56 %	4.22 % 3.73 %
Mail.com	681 40130	571 30774	86 7877	24 1479	83.85 % 76.69 %	12.63 % 19.63 %	3.52 % 3.69 %
Yandex Mail	689 40132	563 29886	96 8701	30 1545	81.71 % 74.47 %	13.93 % 21.68 %	4.35 % 3.85 %
GMX Mail	701 39937	602 30679	78 7871	21 1387	85.88 % 76.82 %	11.13 % 19.71 %	3.00 % 3.47 %
Zoho Mail	656 40202	559 31177	74 7669	23 1356	85.21 % 77.55 %	11.28 % 19.08 %	3.51 % 3.37 %
ProtonMail	736 39363	638 30704	77 7311	21 1348	86.68 % 78.00 %	10.46 % 18.57 %	2.85 % 3.42 %
Custom Mail	680 39785	588 31537	67 6930	25 1318	86.47 % 79.27 %	9.85 % 17.42 %	3.68 % 3.31 %
iCloud Mail	741 691	589 519	118 132	34 40	79.49 % 75.11 %	15.92 % 19.10 %	4.59 % 5.79 %
Tuta	645 651	555 539	70 92	20 20	86.05 % 82.80 %	10.85 % 14.13 %	3.10 % 3.07 %
Juno.com	654 699	574 566	65 95	15 38	87.77 % 80.97 %	9.94 % 13.59 %	2.29 % 5.44 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.