Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 64.544	50.227 51.065	13.019 12.507	1.456 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 79.12 %	20.28 % 19.38 %	2.27 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4875	3822 3825	1000 979	109 106	78.61 % 78.46 %	20.57 % 20.08 %	2.24 % 2.17 %
Elektronics	4984 4838	3908 3830	1013 942	108 103	78.41 % 79.16 %	20.33 % 19.47 %	2.17 % 2.13 %
Entertainment	4853 5193	3776 4062	989 1048	107 118	77.81 % 78.22 %	20.38 % 20.18 %	2.20 % 2.27 %
Cosmetics & Beauty	5017 4990	3966 3989	993 913	104 119	79.05 % 79.94 %	19.79 % 18.30 %	2.07 % 2.38 %
Food & Drink	5051 5230	3933 4120	1035 1021	118 129	77.87 % 78.78 %	20.49 % 19.52 %	2.34 % 2.47 %
Home & Garden	5055 4733	3884 3704	1076 949	110 111	76.83 % 78.26 %	21.29 % 20.05 %	2.18 % 2.35 %
Finance	4966 4973	4011 4052	878 855	110 106	80.77 % 81.48 %	17.68 % 17.19 %	2.22 % 2.13 %
Health	4914 4995	3940 4094	895 847	111 114	80.18 % 81.96 %	18.21 % 16.96 %	2.26 % 2.28 %
Pets	4915 4933	3818 3909	1026 937	117 115	77.68 % 79.24 %	20.87 % 18.99 %	2.38 % 2.33 %
Sport & Fitness	4988 4958	3921 3915	980 983	119 109	78.61 % 78.96 %	19.65 % 19.83 %	2.39 % 2.20 %
Job & Career	4740 4998	3634 3859	1027 1057	110 115	76.67 % 77.21 %	21.67 % 21.15 %	2.32 % 2.30 %
Dating	4881 4840	3693 3712	1123 1048	114 108	75.66 % 76.69 %	23.01 % 21.65 %	2.34 % 2.23 %
Other	4973 4988	3921 3994	984 928	119 109	78.85 % 80.07 %	19.79 % 18.60 %	2.39 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4820	3520 3701	1032 1051	101 100	76.17 % 76.78 %	22.33 % 21.80 %	2.19 % 2.07 %
Outlook Mail	4643 4592	3600 3603	962 943	103 99	77.54 % 78.46 %	20.72 % 20.54 %	2.22 % 2.16 %
Yahoo Mail	4629 4594	3586 3586	959 906	102 112	77.47 % 78.06 %	20.72 % 19.72 %	2.20 % 2.44 %
AOL Mail	4734 4861	3681 3820	982 969	107 111	77.76 % 78.58 %	20.74 % 19.93 %	2.26 % 2.28 %
Mail.com	4748 4827	3796 3873	878 880	107 112	79.95 % 80.24 %	18.49 % 18.23 %	2.25 % 2.32 %
Yandex Mail	4825 4728	3737 3693	1026 953	116 115	77.45 % 78.11 %	21.26 % 20.16 %	2.40 % 2.43 %
GMX Mail	4693 4845	3627 3773	1016 1031	103 99	77.29 % 77.87 %	21.65 % 21.28 %	2.19 % 2.04 %
Zoho Mail	4655 4651	3691 3739	910 866	104 115	79.29 % 80.39 %	19.55 % 18.62 %	2.23 % 2.47 %
ProtonMail	4660 4713	3707 3793	897 845	107 102	79.55 % 80.48 %	19.25 % 17.93 %	2.30 % 2.16 %
Custom Mail	4697 4655	3769 3809	863 772	109 96	80.24 % 81.83 %	18.37 % 16.58 %	2.32 % 2.06 %
iCloud Mail	4629 4525	3466 3464	1071 1020	111 99	74.88 % 76.55 %	23.14 % 22.54 %	2.40 % 2.19 %
Tuta	4831 4762	3840 3840	935 848	109 116	79.49 % 80.64 %	19.35 % 17.81 %	2.26 % 2.44 %
Juno.com	4702 4807	3744 3870	885 835	111 111	79.63 % 80.51 %	18.82 % 17.37 %	2.36 % 2.31 %
Mailfence	3132 3164	2463 2501	603 588	66 75	78.64 % 79.05 %	19.25 % 18.58 %	2.11 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.