Kit and MailChimp Email Deliverability Comparison

Kit

MailChimp

In this comparison, the deliverability of Kit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.936	59.546 59.712	15.637 15.605	1.628 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.61 %	20.36 % 20.28 %	2.12 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5992	4646 4655	1262 1204	129 133	76.96 % 77.69 %	20.90 % 20.09 %	2.14 % 2.22 %
Elektronics	5734 5825	4509 4567	1103 1145	122 113	78.64 % 78.40 %	19.24 % 19.66 %	2.13 % 1.94 %
Entertainment	5794 5903	4426 4538	1248 1232	120 133	76.39 % 76.88 %	21.54 % 20.87 %	2.07 % 2.25 %
Cosmetics & Beauty	5934 6045	4640 4714	1172 1199	122 132	78.19 % 77.98 %	19.75 % 19.83 %	2.06 % 2.18 %
Food & Drink	5909 5962	4558 4581	1222 1253	129 128	77.14 % 76.84 %	20.68 % 21.02 %	2.18 % 2.15 %
Home & Garden	5900 5803	4561 4506	1210 1172	129 125	77.31 % 77.65 %	20.51 % 20.20 %	2.19 % 2.15 %
Finance	5815 5858	4713 4742	982 998	120 118	81.05 % 80.95 %	16.89 % 17.04 %	2.06 % 2.01 %
Health	5884 5981	4769 4863	989 998	126 120	81.05 % 81.31 %	16.81 % 16.69 %	2.14 % 2.01 %
Pets	6051 5832	4624 4494	1293 1216	134 122	76.42 % 77.06 %	21.37 % 20.85 %	2.21 % 2.09 %
Sport & Fitness	6014 5982	4628 4589	1258 1270	128 123	76.95 % 76.71 %	20.92 % 21.23 %	2.13 % 2.06 %
Job & Career	6016 5965	4514 4537	1371 1300	131 128	75.03 % 76.06 %	22.79 % 21.79 %	2.18 % 2.15 %
Dating	5987 5889	4416 4313	1447 1466	124 110	73.76 % 73.24 %	24.17 % 24.89 %	2.07 % 1.87 %
Other	5736 5899	4542 4613	1080 1152	114 134	79.18 % 78.20 %	18.83 % 19.53 %	1.99 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5571	3962 4125	1308 1335	104 111	73.73 % 74.04 %	24.34 % 23.96 %	1.94 % 1.99 %
Outlook Mail	5566 5472	4246 4161	1206 1196	114 115	76.28 % 76.04 %	21.67 % 21.86 %	2.05 % 2.10 %
Yahoo Mail	5573 5460	4248 4155	1210 1185	115 120	76.22 % 76.10 %	21.71 % 21.70 %	2.06 % 2.20 %
AOL Mail	5492 5454	4219 4171	1159 1160	114 123	76.82 % 76.48 %	21.10 % 21.27 %	2.08 % 2.26 %
Mail.com	5453 5536	4295 4394	1040 1029	118 113	78.76 % 79.37 %	19.07 % 18.59 %	2.16 % 2.04 %
Yandex Mail	5432 5330	4159 4125	1163 1104	110 101	76.56 % 77.39 %	21.41 % 20.71 %	2.03 % 1.89 %
GMX Mail	5425 5596	4118 4230	1193 1245	114 121	75.91 % 75.59 %	21.99 % 22.25 %	2.10 % 2.16 %
Zoho Mail	5553 5518	4363 4337	1069 1064	121 117	78.57 % 78.60 %	19.25 % 19.28 %	2.18 % 2.12 %
ProtonMail	5414 5600	4308 4443	979 1034	127 123	79.57 % 79.34 %	18.08 % 18.46 %	2.35 % 2.20 %
Custom Mail	5273 5477	4240 4443	914 924	119 110	80.41 % 81.12 %	17.33 % 16.87 %	2.26 % 2.01 %
iCloud Mail	5457 5452	4062 4036	1286 1303	109 113	74.44 % 74.03 %	23.57 % 23.90 %	2.00 % 2.07 %
Tuta	5719 5533	4521 4385	1075 1030	123 118	79.05 % 79.25 %	18.80 % 18.62 %	2.15 % 2.13 %
Juno.com	5479 5504	4386 4396	975 985	118 123	80.05 % 79.87 %	17.80 % 17.90 %	2.15 % 2.23 %
Mailfence	5601 5433	4419 4311	1060 1011	122 111	78.90 % 79.35 %	18.93 % 18.61 %	2.18 % 2.04 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.