MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.532	59.487 59.301	15.878 15.612	1.594 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.49 %	20.63 % 20.40 %	2.07 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5912	4650 4544	1219 1241	131 127	77.50 % 76.86 %	20.32 % 20.99 %	2.18 % 2.15 %
Elektronics	5883 5766	4607 4517	1161 1128	115 121	78.31 % 78.34 %	19.73 % 19.56 %	1.95 % 2.10 %
Entertainment	5935 5963	4556 4535	1250 1304	129 124	76.76 % 76.05 %	21.06 % 21.87 %	2.17 % 2.08 %
Cosmetics & Beauty	5962 5998	4613 4673	1217 1202	132 123	77.37 % 77.91 %	20.41 % 20.04 %	2.21 % 2.05 %
Food & Drink	5877 5958	4530 4579	1223 1250	124 129	77.08 % 76.85 %	20.81 % 20.98 %	2.11 % 2.17 %
Home & Garden	5876 5970	4533 4625	1218 1217	125 128	77.14 % 77.47 %	20.73 % 20.39 %	2.13 % 2.14 %
Finance	5828 5740	4709 4653	1005 968	114 119	80.80 % 81.06 %	17.24 % 16.86 %	1.96 % 2.07 %
Health	5965 5751	4812 4689	1037 936	116 126	80.67 % 81.53 %	17.38 % 16.28 %	1.94 % 2.19 %
Pets	5918 5989	4536 4607	1259 1252	123 130	76.65 % 76.92 %	21.27 % 20.90 %	2.08 % 2.17 %
Sport & Fitness	5894 5853	4500 4490	1275 1239	119 124	76.35 % 76.71 %	21.63 % 21.17 %	2.02 % 2.12 %
Job & Career	6055 5995	4585 4501	1341 1360	129 134	75.72 % 75.08 %	22.15 % 22.69 %	2.13 % 2.24 %
Dating	5860 5933	4263 4377	1486 1430	111 126	72.75 % 73.77 %	25.36 % 24.10 %	1.89 % 2.12 %
Other	5906 5704	4593 4511	1187 1085	126 108	77.77 % 79.08 %	20.10 % 19.02 %	2.13 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5520	4158 4092	1348 1319	118 109	73.93 % 74.13 %	23.97 % 23.89 %	2.10 % 1.97 %
Outlook Mail	5631 5479	4270 4158	1245 1211	116 110	75.83 % 75.89 %	22.11 % 22.10 %	2.06 % 2.01 %
Yahoo Mail	5381 5595	4091 4278	1175 1203	115 114	76.03 % 76.46 %	21.84 % 21.50 %	2.14 % 2.04 %
AOL Mail	5499 5586	4208 4286	1173 1184	118 116	76.52 % 76.73 %	21.33 % 21.20 %	2.15 % 2.08 %
Mail.com	5538 5302	4376 4177	1048 1014	114 111	79.02 % 78.78 %	18.92 % 19.12 %	2.06 % 2.09 %
Yandex Mail	5381 5317	4133 4061	1149 1150	99 106	76.81 % 76.38 %	21.35 % 21.63 %	1.84 % 1.99 %
GMX Mail	5464 5513	4128 4162	1219 1232	117 119	75.55 % 75.49 %	22.31 % 22.35 %	2.14 % 2.16 %
Zoho Mail	5556 5551	4351 4352	1090 1075	115 124	78.31 % 78.40 %	19.62 % 19.37 %	2.07 % 2.23 %
ProtonMail	5564 5360	4405 4252	1043 985	116 123	79.17 % 79.33 %	18.75 % 18.38 %	2.08 % 2.29 %
Custom Mail	5358 5286	4305 4241	944 931	109 114	80.35 % 80.23 %	17.62 % 17.61 %	2.03 % 2.16 %
iCloud Mail	5424 5371	3991 3988	1320 1275	113 108	73.58 % 74.25 %	24.34 % 23.74 %	2.08 % 2.01 %
Tuta	5520 5665	4346 4487	1060 1057	114 121	78.73 % 79.21 %	19.20 % 18.66 %	2.07 % 2.14 %
Juno.com	5487 5545	4361 4458	999 967	127 120	79.48 % 80.40 %	18.21 % 17.44 %	2.31 % 2.16 %
Mailfence	5532 5442	4364 4309	1065 1009	103 124	78.89 % 79.18 %	19.25 % 18.54 %	1.86 % 2.28 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.