MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 64.199	51.065 50.227	12.507 13.019	1.462 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.24 %	19.38 % 20.28 %	2.27 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4862	3825 3822	979 1000	106 109	78.46 % 78.61 %	20.08 % 20.57 %	2.17 % 2.24 %
Elektronics	4838 4984	3830 3908	942 1013	103 108	79.16 % 78.41 %	19.47 % 20.33 %	2.13 % 2.17 %
Entertainment	5193 4853	4062 3776	1048 989	118 107	78.22 % 77.81 %	20.18 % 20.38 %	2.27 % 2.20 %
Cosmetics & Beauty	4990 5017	3989 3966	913 993	119 104	79.94 % 79.05 %	18.30 % 19.79 %	2.38 % 2.07 %
Food & Drink	5230 5051	4120 3933	1021 1035	129 118	78.78 % 77.87 %	19.52 % 20.49 %	2.47 % 2.34 %
Home & Garden	4733 5055	3704 3884	949 1076	111 110	78.26 % 76.83 %	20.05 % 21.29 %	2.35 % 2.18 %
Finance	4973 4966	4052 4011	855 878	106 110	81.48 % 80.77 %	17.19 % 17.68 %	2.13 % 2.22 %
Health	4995 4914	4094 3940	847 895	114 111	81.96 % 80.18 %	16.96 % 18.21 %	2.28 % 2.26 %
Pets	4933 4915	3909 3818	937 1026	115 117	79.24 % 77.68 %	18.99 % 20.87 %	2.33 % 2.38 %
Sport & Fitness	4958 4988	3915 3921	983 980	109 119	78.96 % 78.61 %	19.83 % 19.65 %	2.20 % 2.39 %
Job & Career	4998 4740	3859 3634	1057 1027	115 110	77.21 % 76.67 %	21.15 % 21.67 %	2.30 % 2.32 %
Dating	4840 4881	3712 3693	1048 1123	108 114	76.69 % 75.66 %	21.65 % 23.01 %	2.23 % 2.34 %
Other	4988 4973	3994 3921	928 984	109 119	80.07 % 78.85 %	18.60 % 19.79 %	2.19 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4621	3701 3520	1051 1032	100 101	76.78 % 76.17 %	21.80 % 22.33 %	2.07 % 2.19 %
Outlook Mail	4592 4643	3603 3600	943 962	99 103	78.46 % 77.54 %	20.54 % 20.72 %	2.16 % 2.22 %
Yahoo Mail	4594 4629	3586 3586	906 959	112 102	78.06 % 77.47 %	19.72 % 20.72 %	2.44 % 2.20 %
AOL Mail	4861 4734	3820 3681	969 982	111 107	78.58 % 77.76 %	19.93 % 20.74 %	2.28 % 2.26 %
Mail.com	4827 4748	3873 3796	880 878	112 107	80.24 % 79.95 %	18.23 % 18.49 %	2.32 % 2.25 %
Yandex Mail	4728 4825	3693 3737	953 1026	115 116	78.11 % 77.45 %	20.16 % 21.26 %	2.43 % 2.40 %
GMX Mail	4845 4693	3773 3627	1031 1016	99 103	77.87 % 77.29 %	21.28 % 21.65 %	2.04 % 2.19 %
Zoho Mail	4651 4655	3739 3691	866 910	115 104	80.39 % 79.29 %	18.62 % 19.55 %	2.47 % 2.23 %
ProtonMail	4713 4660	3793 3707	845 897	102 107	80.48 % 79.55 %	17.93 % 19.25 %	2.16 % 2.30 %
Custom Mail	4655 4697	3809 3769	772 863	96 109	81.83 % 80.24 %	16.58 % 18.37 %	2.06 % 2.32 %
iCloud Mail	4525 4629	3464 3466	1020 1071	99 111	76.55 % 74.88 %	22.54 % 23.14 %	2.19 % 2.40 %
Tuta	4762 4831	3840 3840	848 935	116 109	80.64 % 79.49 %	17.81 % 19.35 %	2.44 % 2.26 %
Juno.com	4807 4702	3870 3744	835 885	111 111	80.51 % 79.63 %	17.37 % 18.82 %	2.31 % 2.36 %
Mailfence	3164 3132	2501 2463	588 603	75 66	79.05 % 78.64 %	18.58 % 19.25 %	2.37 % 2.11 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.