MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.682	51.054 50.857	13.829 13.425	1.499 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.43 %	20.83 % 20.44 %	2.26 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 4934	3894 3803	1089 1032	118 99	76.34 % 77.08 %	21.35 % 20.92 %	2.31 % 2.01 %
Elektronics	4904 5055	3804 3941	996 1011	104 103	77.57 % 77.96 %	20.31 % 20.00 %	2.12 % 2.04 %
Entertainment	5369 4928	4076 3792	1171 1035	122 101	75.92 % 76.95 %	21.81 % 21.00 %	2.27 % 2.05 %
Cosmetics & Beauty	5168 5118	4006 3991	1041 1023	121 104	77.52 % 77.98 %	20.14 % 19.99 %	2.34 % 2.03 %
Food & Drink	5285 5034	4035 3884	1124 1036	126 114	76.35 % 77.16 %	21.27 % 20.58 %	2.38 % 2.26 %
Home & Garden	4863 5153	3697 3928	1056 1118	110 107	76.02 % 76.23 %	21.71 % 21.70 %	2.26 % 2.08 %
Finance	5073 4996	4069 4055	898 837	106 104	80.21 % 81.16 %	17.70 % 16.75 %	2.09 % 2.08 %
Health	5124 5193	4147 4178	861 905	116 110	80.93 % 80.45 %	16.80 % 17.43 %	2.26 % 2.12 %
Pets	4941 5084	3794 3890	1033 1078	114 116	76.79 % 76.51 %	20.91 % 21.20 %	2.31 % 2.28 %
Sport & Fitness	5173 5108	3949 3960	1111 1035	113 113	76.34 % 77.53 %	21.48 % 20.26 %	2.18 % 2.21 %
Job & Career	5096 4965	3798 3736	1183 1122	115 107	74.53 % 75.25 %	23.21 % 22.60 %	2.26 % 2.16 %
Dating	5038 5067	3682 3721	1241 1233	115 113	73.08 % 73.44 %	24.63 % 24.33 %	2.28 % 2.23 %
Other	5247 5047	4103 3978	1025 960	119 109	78.20 % 78.82 %	19.53 % 19.02 %	2.27 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4611	3525 3416	1190 1106	99 89	73.22 % 74.08 %	24.72 % 23.99 %	2.06 % 1.93 %
Outlook Mail	4762 4718	3581 3624	1078 996	103 98	75.20 % 76.81 %	22.64 % 21.11 %	2.16 % 2.08 %
Yahoo Mail	4667 4739	3510 3614	1038 1025	119 100	75.21 % 76.26 %	22.24 % 21.63 %	2.55 % 2.11 %
AOL Mail	4835 4678	3679 3600	1043 979	113 99	76.09 % 76.96 %	21.57 % 20.93 %	2.34 % 2.12 %
Mail.com	4713 4706	3701 3722	903 879	109 105	78.53 % 79.09 %	19.16 % 18.68 %	2.31 % 2.23 %
Yandex Mail	4602 4695	3523 3578	970 1010	109 107	76.55 % 76.21 %	21.08 % 21.51 %	2.37 % 2.28 %
GMX Mail	4884 4660	3652 3523	1126 1042	106 95	74.77 % 75.60 %	23.05 % 22.36 %	2.17 % 2.04 %
Zoho Mail	4719 4695	3669 3696	935 904	115 95	77.75 % 78.72 %	19.81 % 19.25 %	2.44 % 2.02 %
ProtonMail	4809 4557	3772 3621	933 834	104 102	78.44 % 79.46 %	19.40 % 18.30 %	2.16 % 2.24 %
Custom Mail	4669 4681	3797 3745	778 830	94 106	81.32 % 80.00 %	16.66 % 17.73 %	2.01 % 2.26 %
iCloud Mail	4648 4774	3388 3490	1161 1184	99 100	72.89 % 73.10 %	24.98 % 24.80 %	2.13 % 2.09 %
Tuta	4741 4811	3737 3803	898 907	106 101	78.82 % 79.05 %	18.94 % 18.85 %	2.24 % 2.10 %
Juno.com	4766 4612	3779 3652	878 853	109 107	79.29 % 79.18 %	18.42 % 18.50 %	2.29 % 2.32 %
Mailfence	4753 4745	3741 3773	898 876	114 96	78.71 % 79.52 %	18.89 % 18.46 %	2.40 % 2.02 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.