MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.811	59.712 59.546	15.605 15.637	1.619 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.52 %	20.28 % 20.36 %	2.10 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 6037	4655 4646	1204 1262	133 129	77.69 % 76.96 %	20.09 % 20.90 %	2.22 % 2.14 %
Elektronics	5825 5734	4567 4509	1145 1103	113 122	78.40 % 78.64 %	19.66 % 19.24 %	1.94 % 2.13 %
Entertainment	5903 5794	4538 4426	1232 1248	133 120	76.88 % 76.39 %	20.87 % 21.54 %	2.25 % 2.07 %
Cosmetics & Beauty	6045 5934	4714 4640	1199 1172	132 122	77.98 % 78.19 %	19.83 % 19.75 %	2.18 % 2.06 %
Food & Drink	5962 5909	4581 4558	1253 1222	128 129	76.84 % 77.14 %	21.02 % 20.68 %	2.15 % 2.18 %
Home & Garden	5803 5900	4506 4561	1172 1210	125 129	77.65 % 77.31 %	20.20 % 20.51 %	2.15 % 2.19 %
Finance	5858 5815	4742 4713	998 982	118 120	80.95 % 81.05 %	17.04 % 16.89 %	2.01 % 2.06 %
Health	5981 5884	4863 4769	998 989	120 126	81.31 % 81.05 %	16.69 % 16.81 %	2.01 % 2.14 %
Pets	5832 6051	4494 4624	1216 1293	122 134	77.06 % 76.42 %	20.85 % 21.37 %	2.09 % 2.21 %
Sport & Fitness	5982 6014	4589 4628	1270 1258	123 128	76.71 % 76.95 %	21.23 % 20.92 %	2.06 % 2.13 %
Job & Career	5965 6016	4537 4514	1300 1371	128 131	76.06 % 75.03 %	21.79 % 22.79 %	2.15 % 2.18 %
Dating	5889 5987	4313 4416	1466 1447	110 124	73.24 % 73.76 %	24.89 % 24.17 %	1.87 % 2.07 %
Other	5899 5736	4613 4542	1152 1080	134 114	78.20 % 79.18 %	19.53 % 18.83 %	2.27 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5374	4125 3962	1335 1308	111 104	74.04 % 73.73 %	23.96 % 24.34 %	1.99 % 1.94 %
Outlook Mail	5472 5566	4161 4246	1196 1206	115 114	76.04 % 76.28 %	21.86 % 21.67 %	2.10 % 2.05 %
Yahoo Mail	5460 5573	4155 4248	1185 1210	120 115	76.10 % 76.22 %	21.70 % 21.71 %	2.20 % 2.06 %
AOL Mail	5454 5492	4171 4219	1160 1159	123 114	76.48 % 76.82 %	21.27 % 21.10 %	2.26 % 2.08 %
Mail.com	5536 5453	4394 4295	1029 1040	113 118	79.37 % 78.76 %	18.59 % 19.07 %	2.04 % 2.16 %
Yandex Mail	5330 5432	4125 4159	1104 1163	101 110	77.39 % 76.56 %	20.71 % 21.41 %	1.89 % 2.03 %
GMX Mail	5596 5425	4230 4118	1245 1193	121 114	75.59 % 75.91 %	22.25 % 21.99 %	2.16 % 2.10 %
Zoho Mail	5518 5553	4337 4363	1064 1069	117 121	78.60 % 78.57 %	19.28 % 19.25 %	2.12 % 2.18 %
ProtonMail	5600 5414	4443 4308	1034 979	123 127	79.34 % 79.57 %	18.46 % 18.08 %	2.20 % 2.35 %
Custom Mail	5477 5273	4443 4240	924 914	110 119	81.12 % 80.41 %	16.87 % 17.33 %	2.01 % 2.26 %
iCloud Mail	5452 5457	4036 4062	1303 1286	113 109	74.03 % 74.44 %	23.90 % 23.57 %	2.07 % 2.00 %
Tuta	5533 5719	4385 4521	1030 1075	118 123	79.25 % 79.05 %	18.62 % 18.80 %	2.13 % 2.15 %
Juno.com	5504 5479	4396 4386	985 975	123 118	79.87 % 80.05 %	17.90 % 17.80 %	2.23 % 2.15 %
Mailfence	5433 5601	4311 4419	1011 1060	111 122	79.35 % 78.90 %	18.61 % 18.93 %	2.04 % 2.18 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.