MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.643	59.252 59.459	15.766 15.559	1.595 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.58 %	20.58 % 20.30 %	2.08 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5965	4621 4577	1214 1261	132 127	77.44 % 76.73 %	20.35 % 21.14 %	2.21 % 2.13 %
Elektronics	5833 5786	4562 4548	1155 1115	116 123	78.21 % 78.60 %	19.80 % 19.27 %	1.99 % 2.13 %
Entertainment	5887 5907	4518 4528	1242 1255	127 124	76.75 % 76.65 %	21.10 % 21.25 %	2.16 % 2.10 %
Cosmetics & Beauty	5995 5954	4649 4658	1213 1174	133 122	77.55 % 78.23 %	20.23 % 19.72 %	2.22 % 2.05 %
Food & Drink	5899 5862	4523 4516	1254 1216	122 130	76.67 % 77.04 %	21.26 % 20.74 %	2.07 % 2.22 %
Home & Garden	5782 5934	4470 4595	1189 1212	123 127	77.31 % 77.44 %	20.56 % 20.42 %	2.13 % 2.14 %
Finance	5772 5829	4663 4725	994 983	115 121	80.79 % 81.06 %	17.22 % 16.86 %	1.99 % 2.08 %
Health	5975 5875	4841 4778	1020 974	114 123	81.02 % 81.33 %	17.07 % 16.58 %	1.91 % 2.09 %
Pets	5858 5980	4488 4592	1246 1254	124 134	76.61 % 76.79 %	21.27 % 20.97 %	2.12 % 2.24 %
Sport & Fitness	5916 5886	4517 4519	1279 1239	120 128	76.35 % 76.78 %	21.62 % 21.05 %	2.03 % 2.17 %
Job & Career	5965 5933	4522 4448	1315 1357	128 128	75.81 % 74.97 %	22.05 % 22.87 %	2.15 % 2.16 %
Dating	5837 5976	4253 4407	1471 1442	113 127	72.86 % 73.74 %	25.20 % 24.13 %	1.94 % 2.13 %
Other	5927 5756	4625 4568	1174 1077	128 111	78.03 % 79.36 %	19.81 % 18.71 %	2.16 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5467	4089 4033	1328 1326	115 108	73.92 % 73.77 %	24.01 % 24.25 %	2.08 % 1.98 %
Outlook Mail	5564 5472	4210 4181	1236 1179	118 112	75.66 % 76.41 %	22.21 % 21.55 %	2.12 % 2.05 %
Yahoo Mail	5448 5648	4117 4305	1213 1227	118 116	75.57 % 76.22 %	22.27 % 21.72 %	2.17 % 2.05 %
AOL Mail	5409 5541	4134 4253	1161 1175	114 113	76.43 % 76.76 %	21.46 % 21.21 %	2.11 % 2.04 %
Mail.com	5504 5406	4344 4261	1044 1028	116 117	78.92 % 78.82 %	18.97 % 19.02 %	2.11 % 2.16 %
Yandex Mail	5317 5401	4106 4145	1115 1149	96 107	77.22 % 76.75 %	20.97 % 21.27 %	1.81 % 1.98 %
GMX Mail	5521 5515	4158 4185	1243 1210	120 120	75.31 % 75.88 %	22.51 % 21.94 %	2.17 % 2.18 %
Zoho Mail	5495 5463	4314 4294	1067 1049	114 120	78.51 % 78.60 %	19.42 % 19.20 %	2.07 % 2.20 %
ProtonMail	5549 5329	4390 4237	1043 970	116 122	79.11 % 79.51 %	18.80 % 18.20 %	2.09 % 2.29 %
Custom Mail	5367 5258	4325 4221	933 918	109 119	80.59 % 80.28 %	17.38 % 17.46 %	2.03 % 2.26 %
iCloud Mail	5449 5465	4026 4065	1311 1291	112 109	73.89 % 74.38 %	24.06 % 23.62 %	2.06 % 1.99 %
Tuta	5457 5744	4309 4555	1035 1065	113 124	78.96 % 79.30 %	18.97 % 18.54 %	2.07 % 2.16 %
Juno.com	5540 5446	4416 4372	1000 955	124 119	79.71 % 80.28 %	18.05 % 17.54 %	2.24 % 2.19 %
Mailfence	5461 5488	4314 4352	1037 1017	110 119	79.00 % 79.30 %	18.99 % 18.53 %	2.01 % 2.17 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.