MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.756	51.160 50.741	13.384 13.544	1.392 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.17 %	20.30 % 20.60 %	2.11 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5239	3965 4006	1019 1114	115 119	77.76 % 76.46 %	19.98 % 21.26 %	2.26 % 2.27 %
Elektronics	5008 4893	3919 3832	990 952	99 109	78.25 % 78.32 %	19.77 % 19.46 %	1.98 % 2.23 %
Entertainment	5033 4949	3870 3761	1048 1078	115 110	76.89 % 76.00 %	20.82 % 21.78 %	2.28 % 2.22 %
Cosmetics & Beauty	5185 5035	4035 3924	1039 1001	111 110	77.82 % 77.93 %	20.04 % 19.88 %	2.14 % 2.18 %
Food & Drink	5184 5037	3994 3867	1077 1052	113 118	77.04 % 76.77 %	20.78 % 20.89 %	2.18 % 2.34 %
Home & Garden	4912 5043	3806 3881	998 1047	108 115	77.48 % 76.96 %	20.32 % 20.76 %	2.20 % 2.28 %
Finance	5032 4986	4079 4022	852 856	101 108	81.06 % 80.67 %	16.93 % 17.17 %	2.01 % 2.17 %
Health	5110 5053	4145 4082	860 860	105 111	81.12 % 80.78 %	16.83 % 17.02 %	2.05 % 2.20 %
Pets	4968 5179	3822 3930	1042 1126	104 123	76.93 % 75.88 %	20.97 % 21.74 %	2.09 % 2.37 %
Sport & Fitness	5174 5135	3965 3924	1105 1093	104 118	76.63 % 76.42 %	21.36 % 21.29 %	2.01 % 2.30 %
Job & Career	5121 5132	3890 3835	1122 1180	109 117	75.96 % 74.73 %	21.91 % 22.99 %	2.13 % 2.28 %
Dating	5104 5113	3750 3758	1256 1244	98 111	73.47 % 73.50 %	24.61 % 24.33 %	1.92 % 2.17 %
Other	5006 4962	3920 3919	976 941	110 102	78.31 % 78.98 %	19.50 % 18.96 %	2.20 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4597	3478 3365	1139 1138	96 94	73.80 % 73.20 %	24.17 % 24.76 %	2.04 % 2.04 %
Outlook Mail	4690 4816	3564 3671	1027 1042	99 103	75.99 % 76.23 %	21.90 % 21.64 %	2.11 % 2.14 %
Yahoo Mail	4677 4767	3550 3614	1021 1048	106 105	75.90 % 75.81 %	21.83 % 21.98 %	2.27 % 2.20 %
AOL Mail	4716 4718	3603 3609	1001 1007	112 102	76.40 % 76.49 %	21.23 % 21.34 %	2.37 % 2.16 %
Mail.com	4803 4694	3813 3673	892 914	98 107	79.39 % 78.25 %	18.57 % 19.47 %	2.04 % 2.28 %
Yandex Mail	4594 4654	3559 3551	948 1002	87 101	77.47 % 76.30 %	20.64 % 21.53 %	1.89 % 2.17 %
GMX Mail	4720 4610	3556 3483	1066 1027	98 100	75.34 % 75.55 %	22.58 % 22.28 %	2.08 % 2.17 %
Zoho Mail	4722 4735	3721 3698	901 926	100 111	78.80 % 78.10 %	19.08 % 19.56 %	2.12 % 2.34 %
ProtonMail	4770 4580	3778 3630	889 835	103 115	79.20 % 79.26 %	18.64 % 18.23 %	2.16 % 2.51 %
Custom Mail	4779 4559	3872 3656	809 796	98 107	81.02 % 80.19 %	16.93 % 17.46 %	2.05 % 2.35 %
iCloud Mail	4637 4680	3432 3459	1108 1123	97 98	74.01 % 73.91 %	23.89 % 24.00 %	2.09 % 2.09 %
Tuta	4747 4840	3763 3809	884 920	100 111	79.27 % 78.70 %	18.62 % 19.01 %	2.11 % 2.29 %
Juno.com	4755 4625	3805 3687	844 833	106 105	80.02 % 79.72 %	17.75 % 18.01 %	2.23 % 2.27 %
Mailfence	4613 4881	3666 3836	855 933	92 112	79.47 % 78.59 %	18.53 % 19.11 %	1.99 % 2.29 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.