MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.946	51.279 51.041	13.498 13.503	1.393 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.40 %	20.40 % 20.48 %	2.11 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4980	3951 3830	1056 1049	113 101	77.17 % 76.91 %	20.63 % 21.06 %	2.21 % 2.03 %
Elektronics	4901 5025	3847 3920	956 1000	98 105	78.49 % 78.01 %	19.51 % 19.90 %	2.00 % 2.09 %
Entertainment	5184 4935	3990 3777	1082 1052	112 106	76.97 % 76.53 %	20.87 % 21.32 %	2.16 % 2.15 %
Cosmetics & Beauty	5182 5214	4025 4061	1048 1045	109 108	77.67 % 77.89 %	20.22 % 20.04 %	2.10 % 2.07 %
Food & Drink	5293 5131	4058 3948	1117 1067	118 116	76.67 % 76.94 %	21.10 % 20.80 %	2.23 % 2.26 %
Home & Garden	4882 5101	3759 3921	1017 1072	106 108	77.00 % 76.87 %	20.83 % 21.02 %	2.17 % 2.12 %
Finance	5029 5025	4060 4072	872 855	97 98	80.73 % 81.03 %	17.34 % 17.01 %	1.93 % 1.95 %
Health	5101 5187	4143 4184	850 895	108 108	81.22 % 80.66 %	16.66 % 17.25 %	2.12 % 2.08 %
Pets	4972 5110	3836 3890	1029 1104	107 116	77.15 % 76.13 %	20.70 % 21.60 %	2.15 % 2.27 %
Sport & Fitness	5219 5292	3994 4096	1119 1076	106 120	76.53 % 77.40 %	21.44 % 20.33 %	2.03 % 2.27 %
Job & Career	5106 4926	3866 3681	1133 1140	107 105	75.71 % 74.73 %	22.19 % 23.14 %	2.10 % 2.13 %
Dating	5048 5051	3711 3729	1239 1216	98 106	73.51 % 73.83 %	24.54 % 24.07 %	1.94 % 2.10 %
Other	5133 4969	4039 3932	980 932	114 105	78.69 % 79.13 %	19.09 % 18.76 %	2.22 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4680	3557 3457	1183 1133	98 90	73.52 % 73.87 %	24.45 % 24.21 %	2.03 % 1.92 %
Outlook Mail	4761 4799	3595 3678	1070 1022	96 99	75.51 % 76.64 %	22.47 % 21.30 %	2.02 % 2.06 %
Yahoo Mail	4634 4717	3501 3592	1024 1026	109 99	75.55 % 76.15 %	22.10 % 21.75 %	2.35 % 2.10 %
AOL Mail	4734 4718	3611 3624	1018 996	105 98	76.28 % 76.81 %	21.50 % 21.11 %	2.22 % 2.08 %
Mail.com	4888 4728	3873 3731	908 895	107 102	79.23 % 78.91 %	18.58 % 18.93 %	2.19 % 2.16 %
Yandex Mail	4597 4695	3554 3578	945 1013	98 104	77.31 % 76.21 %	20.56 % 21.58 %	2.13 % 2.22 %
GMX Mail	4857 4634	3686 3514	1076 1028	95 92	75.89 % 75.83 %	22.15 % 22.18 %	1.96 % 1.99 %
Zoho Mail	4694 4700	3687 3697	902 903	105 100	78.55 % 78.66 %	19.22 % 19.21 %	2.24 % 2.13 %
ProtonMail	4821 4492	3833 3564	890 825	98 103	79.51 % 79.34 %	18.46 % 18.37 %	2.03 % 2.29 %
Custom Mail	4634 4608	3781 3690	764 815	89 103	81.59 % 80.08 %	16.49 % 17.69 %	1.92 % 2.24 %
iCloud Mail	4504 4781	3317 3518	1099 1161	88 102	73.65 % 73.58 %	24.40 % 24.28 %	1.95 % 2.13 %
Tuta	4738 4851	3741 3837	899 913	98 101	78.96 % 79.10 %	18.97 % 18.82 %	2.07 % 2.08 %
Juno.com	4781 4656	3831 3697	843 856	107 103	80.13 % 79.40 %	17.63 % 18.38 %	2.24 % 2.21 %
Mailfence	4689 4887	3712 3864	877 917	100 106	79.16 % 79.07 %	18.70 % 18.76 %	2.13 % 2.17 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.