MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 75.117	59.815 58.774	14.570 15.179	1.618 1.667

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 78.24 %	19.29 % 20.21 %	2.14 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5709	4524 4463	1147 1190	119 125	78.61 % 78.17 %	19.93 % 20.84 %	2.07 % 2.19 %
Elektronics	5687 5807	4519 4562	1090 1167	115 123	79.46 % 78.56 %	19.17 % 20.10 %	2.02 % 2.12 %
Entertainment	6048 5662	4743 4417	1211 1141	129 123	78.42 % 78.01 %	20.02 % 20.15 %	2.13 % 2.17 %
Cosmetics & Beauty	5894 5824	4716 4601	1075 1150	134 119	80.01 % 79.00 %	18.24 % 19.75 %	2.27 % 2.04 %
Food & Drink	6110 5832	4806 4549	1202 1182	142 136	78.66 % 78.00 %	19.67 % 20.27 %	2.32 % 2.33 %
Home & Garden	5541 5865	4344 4520	1105 1233	123 127	78.40 % 77.07 %	19.94 % 21.02 %	2.22 % 2.17 %
Finance	5767 5815	4702 4702	988 1018	117 128	81.53 % 80.86 %	17.13 % 17.51 %	2.03 % 2.20 %
Health	5806 5858	4768 4702	975 1060	123 128	82.12 % 80.27 %	16.79 % 18.09 %	2.12 % 2.19 %
Pets	5726 5750	4537 4452	1090 1208	127 136	79.24 % 77.43 %	19.04 % 21.01 %	2.22 % 2.37 %
Sport & Fitness	5840 5849	4610 4591	1157 1155	122 135	78.94 % 78.49 %	19.81 % 19.75 %	2.09 % 2.31 %
Job & Career	5775 5616	4475 4303	1209 1221	124 123	77.49 % 76.62 %	20.94 % 21.74 %	2.15 % 2.19 %
Dating	5705 5718	4363 4310	1252 1327	118 130	76.48 % 75.38 %	21.95 % 23.21 %	2.07 % 2.27 %
Other	5859 5812	4708 4602	1069 1127	125 134	80.36 % 79.18 %	18.25 % 19.39 %	2.13 % 2.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5385	4262 4081	1233 1222	108 114	76.50 % 75.78 %	22.13 % 22.69 %	1.94 % 2.12 %
Outlook Mail	5371 5463	4200 4246	1113 1117	111 122	78.20 % 77.72 %	20.72 % 20.45 %	2.07 % 2.23 %
Yahoo Mail	5406 5394	4205 4166	1085 1127	126 119	77.78 % 77.23 %	20.07 % 20.89 %	2.33 % 2.21 %
AOL Mail	5645 5536	4437 4306	1124 1146	123 120	78.60 % 77.78 %	19.91 % 20.70 %	2.18 % 2.17 %
Mail.com	5653 5566	4537 4440	1028 1036	126 123	80.26 % 79.77 %	18.19 % 18.61 %	2.23 % 2.21 %
Yandex Mail	5417 5625	4253 4362	1073 1188	124 129	78.51 % 77.55 %	19.81 % 21.12 %	2.29 % 2.29 %
GMX Mail	5638 5444	4383 4210	1202 1169	111 118	77.74 % 77.33 %	21.32 % 21.47 %	1.97 % 2.17 %
Zoho Mail	5479 5394	4417 4278	1005 1049	126 117	80.62 % 79.31 %	18.34 % 19.45 %	2.30 % 2.17 %
ProtonMail	5535 5391	4464 4293	986 1027	112 122	80.65 % 79.63 %	17.81 % 19.05 %	2.02 % 2.26 %
Custom Mail	5423 5428	4450 4355	890 991	105 126	82.06 % 80.23 %	16.41 % 18.26 %	1.94 % 2.32 %
iCloud Mail	5295 5457	4057 4082	1187 1270	109 124	76.62 % 74.80 %	22.42 % 23.27 %	2.06 % 2.27 %
Tuta	5554 5607	4492 4466	978 1068	126 126	80.88 % 79.65 %	17.61 % 19.05 %	2.27 % 2.25 %
Juno.com	5565 5442	4502 4333	949 1021	123 126	80.90 % 79.62 %	17.05 % 18.76 %	2.21 % 2.32 %
Mailfence	3961 3985	3156 3156	717 748	88 81	79.68 % 79.20 %	18.10 % 18.77 %	2.22 % 2.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.