MailChimp and Kit Email Deliverability Comparison

MailChimp

Kit

In this comparison, the deliverability of MailChimp and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.621	51.160 50.314	13.535 13.738	1.387 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 76.67 %	20.48 % 20.94 %	2.10 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5042	3984 3840	1035 1080	117 122	77.57 % 76.16 %	20.15 % 21.42 %	2.28 % 2.42 %
Elektronics	4977 5023	3884 3896	992 1009	101 118	78.04 % 77.56 %	19.93 % 20.09 %	2.03 % 2.35 %
Entertainment	5090 4933	3923 3725	1055 1090	112 118	77.07 % 75.51 %	20.73 % 22.10 %	2.20 % 2.39 %
Cosmetics & Beauty	5184 5085	4023 3936	1054 1031	107 118	77.60 % 77.40 %	20.33 % 20.28 %	2.06 % 2.32 %
Food & Drink	5275 5012	4053 3825	1108 1061	114 126	76.83 % 76.32 %	21.00 % 21.17 %	2.16 % 2.51 %
Home & Garden	4841 5076	3737 3873	1002 1079	102 124	77.19 % 76.30 %	20.70 % 21.26 %	2.11 % 2.44 %
Finance	4984 5014	4024 4023	864 879	96 112	80.74 % 80.24 %	17.34 % 17.53 %	1.93 % 2.23 %
Health	5118 5057	4140 4041	872 900	106 116	80.89 % 79.91 %	17.04 % 17.80 %	2.07 % 2.29 %
Pets	4994 5164	3849 3883	1034 1147	111 134	77.07 % 75.19 %	20.70 % 22.21 %	2.22 % 2.59 %
Sport & Fitness	5103 5206	3901 3990	1104 1088	98 128	76.45 % 76.64 %	21.63 % 20.90 %	1.92 % 2.46 %
Job & Career	5105 4969	3861 3680	1133 1170	111 119	75.63 % 74.06 %	22.19 % 23.55 %	2.17 % 2.39 %
Dating	5136 5040	3754 3677	1280 1244	102 119	73.09 % 72.96 %	24.92 % 24.68 %	1.99 % 2.36 %
Other	5139 5000	4027 3925	1002 960	110 115	78.36 % 78.50 %	19.50 % 19.20 %	2.14 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4683	3505 3410	1166 1173	97 100	73.51 % 72.82 %	24.45 % 25.05 %	2.03 % 2.14 %
Outlook Mail	4707 4706	3566 3575	1045 1022	96 109	75.76 % 75.97 %	22.20 % 21.72 %	2.04 % 2.32 %
Yahoo Mail	4679 4615	3546 3487	1029 1020	104 108	75.79 % 75.56 %	21.99 % 22.10 %	2.22 % 2.34 %
AOL Mail	4750 4798	3617 3652	1018 1033	115 113	76.15 % 76.12 %	21.43 % 21.53 %	2.42 % 2.36 %
Mail.com	4786 4671	3790 3636	898 922	98 113	79.19 % 77.84 %	18.76 % 19.74 %	2.05 % 2.42 %
Yandex Mail	4665 4736	3606 3582	963 1041	96 113	77.30 % 75.63 %	20.64 % 21.98 %	2.06 % 2.39 %
GMX Mail	4801 4508	3630 3383	1074 1021	97 104	75.61 % 75.04 %	22.37 % 22.65 %	2.02 % 2.31 %
Zoho Mail	4693 4772	3693 3720	896 938	104 114	78.69 % 77.95 %	19.09 % 19.66 %	2.22 % 2.39 %
ProtonMail	4705 4515	3720 3546	887 851	98 118	79.06 % 78.54 %	18.85 % 18.85 %	2.08 % 2.61 %
Custom Mail	4677 4563	3780 3626	807 819	90 118	80.82 % 79.47 %	17.25 % 17.95 %	1.92 % 2.59 %
iCloud Mail	4582 4728	3382 3445	1110 1173	90 110	73.81 % 72.86 %	24.23 % 24.81 %	1.96 % 2.33 %
Tuta	4734 4836	3727 3793	908 925	99 118	78.73 % 78.43 %	19.18 % 19.13 %	2.09 % 2.44 %
Juno.com	4865 4616	3883 3645	874 859	108 112	79.82 % 78.96 %	17.97 % 18.61 %	2.22 % 2.43 %
Mailfence	4670 4874	3715 3814	860 941	95 119	79.55 % 78.25 %	18.42 % 19.31 %	2.03 % 2.44 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.