Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 64.544	51.232 51.065	12.207 12.507	1.447 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 79.12 %	18.94 % 19.38 %	2.24 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4875	3818 3825	949 979	104 106	78.92 % 78.46 %	19.62 % 20.08 %	2.15 % 2.17 %
Elektronics	5000 4838	3966 3830	937 942	111 103	79.32 % 79.16 %	18.74 % 19.47 %	2.22 % 2.13 %
Entertainment	4804 5193	3820 4062	908 1048	104 118	79.52 % 78.22 %	18.90 % 20.18 %	2.16 % 2.27 %
Cosmetics & Beauty	5054 4990	4039 3989	942 913	106 119	79.92 % 79.94 %	18.64 % 18.30 %	2.10 % 2.38 %
Food & Drink	5071 5230	4017 4120	974 1021	117 129	79.22 % 78.78 %	19.21 % 19.52 %	2.31 % 2.47 %
Home & Garden	5106 4733	4034 3704	997 949	117 111	79.01 % 78.26 %	19.53 % 20.05 %	2.29 % 2.35 %
Finance	4930 4973	4057 4052	795 855	110 106	82.29 % 81.48 %	16.13 % 17.19 %	2.23 % 2.13 %
Health	4996 4995	4104 4094	815 847	108 114	82.15 % 81.96 %	16.31 % 16.96 %	2.16 % 2.28 %
Pets	4837 4933	3817 3909	954 937	113 115	78.91 % 79.24 %	19.72 % 18.99 %	2.34 % 2.33 %
Sport & Fitness	4943 4958	3899 3915	961 983	111 109	78.88 % 78.96 %	19.44 % 19.83 %	2.25 % 2.20 %
Job & Career	5131 4998	4005 3859	1041 1057	112 115	78.05 % 77.21 %	20.29 % 21.15 %	2.18 % 2.30 %
Dating	4758 4840	3634 3712	1053 1048	110 108	76.38 % 76.69 %	22.13 % 21.65 %	2.31 % 2.23 %
Other	4988 4988	4022 3994	881 928	124 109	80.63 % 80.07 %	17.66 % 18.60 %	2.49 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4820	3677 3701	998 1051	103 100	77.25 % 76.78 %	20.97 % 21.80 %	2.16 % 2.07 %
Outlook Mail	4626 4592	3627 3603	927 943	104 99	78.40 % 78.46 %	20.04 % 20.54 %	2.25 % 2.16 %
Yahoo Mail	4532 4594	3628 3586	831 906	101 112	80.05 % 78.06 %	18.34 % 19.72 %	2.23 % 2.44 %
AOL Mail	4780 4861	3790 3820	923 969	101 111	79.29 % 78.58 %	19.31 % 19.93 %	2.11 % 2.28 %
Mail.com	4596 4827	3690 3873	839 880	100 112	80.29 % 80.24 %	18.26 % 18.23 %	2.18 % 2.32 %
Yandex Mail	4673 4728	3696 3693	917 953	111 115	79.09 % 78.11 %	19.62 % 20.16 %	2.38 % 2.43 %
GMX Mail	4736 4845	3738 3773	914 1031	109 99	78.93 % 77.87 %	19.30 % 21.28 %	2.30 % 2.04 %
Zoho Mail	4798 4651	3835 3739	896 866	107 115	79.93 % 80.39 %	18.67 % 18.62 %	2.23 % 2.47 %
ProtonMail	4839 4713	3916 3793	831 845	107 102	80.93 % 80.48 %	17.17 % 17.93 %	2.21 % 2.16 %
Custom Mail	4720 4655	3865 3809	801 772	101 96	81.89 % 81.83 %	16.97 % 16.58 %	2.14 % 2.06 %
iCloud Mail	4771 4525	3666 3464	1030 1020	118 99	76.84 % 76.55 %	21.59 % 22.54 %	2.47 % 2.19 %
Tuta	4800 4762	3868 3840	871 848	115 116	80.58 % 80.64 %	18.15 % 17.81 %	2.40 % 2.44 %
Juno.com	4639 4807	3747 3870	802 835	100 111	80.77 % 80.51 %	17.29 % 17.37 %	2.16 % 2.31 %
Mailfence	3186 3164	2489 2501	627 588	70 75	78.12 % 79.05 %	19.68 % 18.58 %	2.20 % 2.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.