Amazon SES and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 463.164	60.903 356.201	7.663 89.847	2.145 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 76.91 %	10.84 % 19.40 %	3.03 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35770	4775 28540	467 6055	124 1175	88.99 % 79.79 %	8.70 % 16.93 %	2.31 % 3.28 %
Elektronics	5513 35758	4825 27828	546 6685	142 1245	87.52 % 77.82 %	9.90 % 18.70 %	2.58 % 3.48 %
Entertainment	5474 35145	4714 26925	595 6884	165 1336	86.12 % 76.61 %	10.87 % 19.59 %	3.01 % 3.80 %
Cosmetics & Beauty	5483 35614	4703 27346	600 6952	180 1316	85.77 % 76.78 %	10.94 % 19.52 %	3.28 % 3.70 %
Food & Drink	5431 35826	4821 28614	481 6027	129 1185	88.77 % 79.87 %	8.86 % 16.82 %	2.38 % 3.31 %
Home & Garden	5531 36118	4903 28804	490 6127	138 1187	88.65 % 79.75 %	8.86 % 16.96 %	2.50 % 3.29 %
Finance	5441 35456	4533 26140	710 7869	198 1447	83.31 % 73.73 %	13.05 % 22.19 %	3.64 % 4.08 %
Health	5394 35790	4563 26684	643 7721	188 1385	84.59 % 74.56 %	11.92 % 21.57 %	3.49 % 3.87 %
Pets	5401 34844	4707 27582	528 6029	166 1233	87.15 % 79.16 %	9.78 % 17.30 %	3.07 % 3.54 %
Sport & Fitness	5481 35117	4646 26688	660 7054	175 1375	84.77 % 76.00 %	12.04 % 20.09 %	3.19 % 3.92 %
Job & Career	5387 35501	4514 26626	698 7410	175 1465	83.79 % 75.00 %	12.96 % 20.87 %	3.25 % 4.13 %
Dating	5355 36543	4472 26278	691 8743	192 1522	83.51 % 71.91 %	12.90 % 23.93 %	3.59 % 4.16 %
Other	5454 35682	4727 28146	554 6291	173 1245	86.67 % 78.88 %	10.16 % 17.63 %	3.17 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 44791	4434 32733	837 10182	238 1876	80.49 % 73.08 %	15.19 % 22.73 %	4.32 % 4.19 %
Outlook Mail	5392 44335	4570 32982	661 9561	161 1792	84.76 % 74.39 %	12.26 % 21.57 %	2.99 % 4.04 %
Yahoo Mail	5500 44700	4705 34131	621 8856	174 1713	85.55 % 76.36 %	11.29 % 19.81 %	3.16 % 3.83 %
AOL Mail	5323 45061	4562 34401	601 8962	160 1698	85.70 % 76.34 %	11.29 % 19.89 %	3.01 % 3.77 %
Mail.com	5465 44765	4730 34632	569 8495	166 1638	86.55 % 77.36 %	10.41 % 18.98 %	3.04 % 3.66 %
Yandex Mail	5401 44994	4542 33790	673 9454	186 1750	84.10 % 75.10 %	12.46 % 21.01 %	3.44 % 3.89 %
GMX Mail	5407 44717	4757 34679	500 8463	150 1575	87.98 % 77.55 %	9.25 % 18.93 %	2.77 % 3.52 %
Zoho Mail	5584 44954	4922 35195	515 8260	147 1499	88.14 % 78.29 %	9.22 % 18.37 %	2.63 % 3.33 %
ProtonMail	5388 44201	4781 34824	464 7883	143 1494	88.73 % 78.79 %	8.61 % 17.83 %	2.65 % 3.38 %
Custom Mail	5329 44405	4744 35482	461 7474	124 1449	89.02 % 79.91 %	8.65 % 16.83 %	2.33 % 3.26 %
iCloud Mail	5558 5451	4547 4230	802 949	209 272	81.81 % 77.60 %	14.43 % 17.41 %	3.76 % 4.99 %
Tuta	5383 5376	4747 4537	492 666	144 173	88.19 % 84.39 %	9.14 % 12.39 %	2.68 % 3.22 %
Juno.com	5472 5414	4862 4585	467 642	143 187	88.85 % 84.69 %	8.53 % 11.86 %	2.61 % 3.45 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.