Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.936	49.906 51.160	14.478 13.384	1.811 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.59 %	21.87 % 20.30 %	2.74 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5099	3992 3965	1177 1019	150 115	75.05 % 77.76 %	22.13 % 19.98 %	2.82 % 2.26 %
Elektronics	4743 5008	3580 3919	1025 990	138 99	75.48 % 78.25 %	21.61 % 19.77 %	2.91 % 1.98 %
Entertainment	5189 5033	3919 3870	1133 1048	137 115	75.53 % 76.89 %	21.83 % 20.82 %	2.64 % 2.28 %
Cosmetics & Beauty	4842 5185	3673 4035	1047 1039	122 111	75.86 % 77.82 %	21.62 % 20.04 %	2.52 % 2.14 %
Food & Drink	5176 5184	3874 3994	1153 1077	149 113	74.85 % 77.04 %	22.28 % 20.78 %	2.88 % 2.18 %
Home & Garden	5130 4912	3815 3806	1172 998	143 108	74.37 % 77.48 %	22.85 % 20.32 %	2.79 % 2.20 %
Finance	5025 5032	3974 4079	921 852	130 101	79.08 % 81.06 %	18.33 % 16.93 %	2.59 % 2.01 %
Health	5079 5110	3983 4145	960 860	136 105	78.42 % 81.12 %	18.90 % 16.83 %	2.68 % 2.05 %
Pets	4968 4968	3726 3822	1110 1042	132 104	75.00 % 76.93 %	22.34 % 20.97 %	2.66 % 2.09 %
Sport & Fitness	5085 5174	3829 3965	1114 1105	142 104	75.30 % 76.63 %	21.91 % 21.36 %	2.79 % 2.01 %
Job & Career	5105 5121	3750 3890	1214 1122	141 109	73.46 % 75.96 %	23.78 % 21.91 %	2.76 % 2.13 %
Dating	5238 5104	3750 3750	1349 1256	139 98	71.59 % 73.47 %	25.75 % 24.61 %	2.65 % 1.92 %
Other	5296 5006	4041 3920	1103 976	152 110	76.30 % 78.31 %	20.83 % 19.50 %	2.87 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4713	3533 3478	1214 1139	134 96	72.38 % 73.80 %	24.87 % 24.17 %	2.75 % 2.04 %
Outlook Mail	4740 4690	3515 3564	1096 1027	129 99	74.16 % 75.99 %	23.12 % 21.90 %	2.72 % 2.11 %
Yahoo Mail	4752 4677	3511 3550	1108 1021	133 106	73.88 % 75.90 %	23.32 % 21.83 %	2.80 % 2.27 %
AOL Mail	4761 4716	3579 3603	1058 1001	124 112	75.17 % 76.40 %	22.22 % 21.23 %	2.60 % 2.37 %
Mail.com	4663 4803	3553 3813	985 892	125 98	76.20 % 79.39 %	21.12 % 18.57 %	2.68 % 2.04 %
Yandex Mail	4708 4594	3534 3559	1056 948	118 87	75.06 % 77.47 %	22.43 % 20.64 %	2.51 % 1.89 %
GMX Mail	4685 4720	3453 3556	1110 1066	122 98	73.70 % 75.34 %	23.69 % 22.58 %	2.60 % 2.08 %
Zoho Mail	4670 4722	3547 3721	992 901	131 100	75.95 % 78.80 %	21.24 % 19.08 %	2.81 % 2.12 %
ProtonMail	4822 4770	3765 3778	924 889	133 103	78.08 % 79.20 %	19.16 % 18.64 %	2.76 % 2.16 %
Custom Mail	4433 4779	3458 3872	853 809	122 98	78.01 % 81.02 %	19.24 % 16.93 %	2.75 % 2.05 %
iCloud Mail	4799 4637	3441 3432	1219 1108	139 97	71.70 % 74.01 %	25.40 % 23.89 %	2.90 % 2.09 %
Tuta	4878 4747	3785 3763	953 884	140 100	77.59 % 79.27 %	19.54 % 18.62 %	2.87 % 2.11 %
Juno.com	4576 4755	3501 3805	946 844	129 106	76.51 % 80.02 %	20.67 % 17.75 %	2.82 % 2.23 %
Mailfence	4827 4613	3731 3666	964 855	132 92	77.29 % 79.47 %	19.97 % 18.53 %	2.73 % 1.99 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.