Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.613	58.159 59.252	16.629 15.766	2.127 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.34 %	21.62 % 20.58 %	2.77 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5967	4603 4621	1336 1214	175 132	75.29 % 77.44 %	21.85 % 20.35 %	2.86 % 2.21 %
Elektronics	5727 5833	4319 4562	1237 1155	171 116	75.41 % 78.21 %	21.60 % 19.80 %	2.99 % 1.99 %
Entertainment	5928 5887	4505 4518	1263 1242	160 127	76.00 % 76.75 %	21.31 % 21.10 %	2.70 % 2.16 %
Cosmetics & Beauty	5686 5995	4333 4649	1202 1213	151 133	76.20 % 77.55 %	21.14 % 20.23 %	2.66 % 2.22 %
Food & Drink	6029 5899	4542 4523	1310 1254	177 122	75.34 % 76.67 %	21.73 % 21.26 %	2.94 % 2.07 %
Home & Garden	5919 5782	4427 4470	1327 1189	165 123	74.79 % 77.31 %	22.42 % 20.56 %	2.79 % 2.13 %
Finance	5822 5772	4623 4663	1048 994	151 115	79.41 % 80.79 %	18.00 % 17.22 %	2.59 % 1.99 %
Health	5742 5975	4494 4841	1093 1020	155 114	78.27 % 81.02 %	19.04 % 17.07 %	2.70 % 1.91 %
Pets	5837 5858	4411 4488	1270 1246	156 124	75.57 % 76.61 %	21.76 % 21.27 %	2.67 % 2.12 %
Sport & Fitness	5959 5916	4485 4517	1305 1279	169 120	75.26 % 76.35 %	21.90 % 21.62 %	2.84 % 2.03 %
Job & Career	5969 5965	4390 4522	1414 1315	165 128	73.55 % 75.81 %	23.69 % 22.05 %	2.76 % 2.15 %
Dating	6086 5837	4336 4253	1589 1471	161 113	71.25 % 72.86 %	26.11 % 25.20 %	2.65 % 1.94 %
Other	6097 5927	4691 4625	1235 1174	171 128	76.94 % 78.03 %	20.26 % 19.81 %	2.80 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5532	4047 4089	1389 1328	158 115	72.35 % 73.92 %	24.83 % 24.01 %	2.82 % 2.08 %
Outlook Mail	5617 5564	4164 4210	1300 1236	153 118	74.13 % 75.66 %	23.14 % 22.21 %	2.72 % 2.12 %
Yahoo Mail	5486 5448	4073 4117	1257 1213	156 118	74.24 % 75.57 %	22.91 % 22.27 %	2.84 % 2.17 %
AOL Mail	5505 5409	4127 4134	1232 1161	146 114	74.97 % 76.43 %	22.38 % 21.46 %	2.65 % 2.11 %
Mail.com	5447 5504	4168 4344	1131 1044	148 116	76.52 % 78.92 %	20.76 % 18.97 %	2.72 % 2.11 %
Yandex Mail	5546 5317	4197 4106	1215 1115	134 96	75.68 % 77.22 %	21.91 % 20.97 %	2.42 % 1.81 %
GMX Mail	5485 5521	4068 4158	1275 1243	142 120	74.17 % 75.31 %	23.25 % 22.51 %	2.59 % 2.17 %
Zoho Mail	5364 5495	4118 4314	1094 1067	152 114	76.77 % 78.51 %	20.40 % 19.42 %	2.83 % 2.07 %
ProtonMail	5613 5549	4375 4390	1078 1043	160 116	77.94 % 79.11 %	19.21 % 18.80 %	2.85 % 2.09 %
Custom Mail	5239 5367	4086 4325	999 933	154 109	77.99 % 80.59 %	19.07 % 17.38 %	2.94 % 2.03 %
iCloud Mail	5587 5449	3997 4026	1429 1311	161 112	71.54 % 73.89 %	25.58 % 24.06 %	2.88 % 2.06 %
Tuta	5710 5457	4463 4309	1082 1035	165 113	78.16 % 78.96 %	18.95 % 18.97 %	2.89 % 2.07 %
Juno.com	5302 5540	4078 4416	1076 1000	148 124	76.91 % 79.71 %	20.29 % 18.05 %	2.79 % 2.24 %
Mailfence	5420 5461	4198 4314	1072 1037	150 110	77.45 % 79.00 %	19.78 % 18.99 %	2.77 % 2.01 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.