Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.959	58.531 59.487	16.313 15.878	1.952 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.30 %	21.24 % 20.63 %	2.54 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 6000	4639 4650	1298 1219	159 131	76.10 % 77.50 %	21.29 % 20.32 %	2.61 % 2.18 %
Elektronics	5759 5883	4393 4607	1211 1161	155 115	76.28 % 78.31 %	21.03 % 19.73 %	2.69 % 1.95 %
Entertainment	5912 5935	4526 4556	1239 1250	147 129	76.56 % 76.76 %	20.96 % 21.06 %	2.49 % 2.17 %
Cosmetics & Beauty	5686 5962	4358 4613	1187 1217	141 132	76.64 % 77.37 %	20.88 % 20.41 %	2.48 % 2.21 %
Food & Drink	5971 5877	4533 4530	1272 1223	166 124	75.92 % 77.08 %	21.30 % 20.81 %	2.78 % 2.11 %
Home & Garden	5924 5876	4444 4533	1327 1218	153 125	75.02 % 77.14 %	22.40 % 20.73 %	2.58 % 2.13 %
Finance	5801 5828	4612 4709	1048 1005	141 114	79.50 % 80.80 %	18.07 % 17.24 %	2.43 % 1.96 %
Health	5676 5965	4496 4812	1041 1037	139 116	79.21 % 80.67 %	18.34 % 17.38 %	2.45 % 1.94 %
Pets	5863 5918	4473 4536	1244 1259	146 123	76.29 % 76.65 %	21.22 % 21.27 %	2.49 % 2.08 %
Sport & Fitness	5981 5894	4518 4500	1311 1275	152 119	75.54 % 76.35 %	21.92 % 21.63 %	2.54 % 2.02 %
Job & Career	5911 6055	4393 4585	1366 1341	152 129	74.32 % 75.72 %	23.11 % 22.15 %	2.57 % 2.13 %
Dating	6055 5860	4357 4263	1553 1486	145 111	71.96 % 72.75 %	25.65 % 25.36 %	2.39 % 1.89 %
Other	6161 5906	4789 4593	1216 1187	156 126	77.73 % 77.77 %	19.74 % 20.10 %	2.53 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5624	4008 4158	1360 1348	139 118	72.78 % 73.93 %	24.70 % 23.97 %	2.52 % 2.10 %
Outlook Mail	5624 5631	4190 4270	1294 1245	140 116	74.50 % 75.83 %	23.01 % 22.11 %	2.49 % 2.06 %
Yahoo Mail	5392 5381	4028 4091	1222 1175	142 115	74.70 % 76.03 %	22.66 % 21.84 %	2.63 % 2.14 %
AOL Mail	5396 5499	4057 4208	1210 1173	129 118	75.19 % 76.52 %	22.42 % 21.33 %	2.39 % 2.15 %
Mail.com	5505 5538	4255 4376	1113 1048	137 114	77.29 % 79.02 %	20.22 % 18.92 %	2.49 % 2.06 %
Yandex Mail	5633 5381	4298 4133	1205 1149	130 99	76.30 % 76.81 %	21.39 % 21.35 %	2.31 % 1.84 %
GMX Mail	5505 5464	4118 4128	1255 1219	132 117	74.80 % 75.55 %	22.80 % 22.31 %	2.40 % 2.14 %
Zoho Mail	5405 5556	4188 4351	1074 1090	143 115	77.48 % 78.31 %	19.87 % 19.62 %	2.65 % 2.07 %
ProtonMail	5571 5564	4377 4405	1049 1043	145 116	78.57 % 79.17 %	18.83 % 18.75 %	2.60 % 2.08 %
Custom Mail	5241 5358	4131 4305	966 944	144 109	78.82 % 80.35 %	18.43 % 17.62 %	2.75 % 2.03 %
iCloud Mail	5680 5424	4096 3991	1434 1320	150 113	72.11 % 73.58 %	25.25 % 24.34 %	2.64 % 2.08 %
Tuta	5624 5520	4448 4346	1024 1060	152 114	79.09 % 78.73 %	18.21 % 19.20 %	2.70 % 2.07 %
Juno.com	5360 5487	4161 4361	1066 999	133 127	77.63 % 79.48 %	19.89 % 18.21 %	2.48 % 2.31 %
Mailfence	5353 5532	4176 4364	1041 1065	136 103	78.01 % 78.89 %	19.45 % 19.25 %	2.54 % 1.86 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.