Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 66.382	49.987 51.054	14.393 13.829	1.661 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 76.91 %	21.79 % 20.83 %	2.52 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5101	3891 3894	1157 1089	128 118	75.17 % 76.34 %	22.35 % 21.35 %	2.47 % 2.31 %
Elektronics	4959 4904	3758 3804	1073 996	128 104	75.78 % 77.57 %	21.64 % 20.31 %	2.58 % 2.12 %
Entertainment	5013 5369	3809 4076	1089 1171	115 122	75.98 % 75.92 %	21.72 % 21.81 %	2.29 % 2.27 %
Cosmetics & Beauty	5082 5168	3884 4006	1083 1041	115 121	76.43 % 77.52 %	21.31 % 20.14 %	2.26 % 2.34 %
Food & Drink	5138 5285	3866 4035	1142 1124	130 126	75.24 % 76.35 %	22.23 % 21.27 %	2.53 % 2.38 %
Home & Garden	5077 4863	3810 3697	1135 1056	132 110	75.04 % 76.02 %	22.36 % 21.71 %	2.60 % 2.26 %
Finance	5091 5073	4065 4069	896 898	130 106	79.85 % 80.21 %	17.60 % 17.70 %	2.55 % 2.09 %
Health	5068 5124	4017 4147	926 861	125 116	79.26 % 80.93 %	18.27 % 16.80 %	2.47 % 2.26 %
Pets	5058 4941	3791 3794	1140 1033	127 114	74.95 % 76.79 %	22.54 % 20.91 %	2.51 % 2.31 %
Sport & Fitness	5116 5173	3846 3949	1137 1111	133 113	75.18 % 76.34 %	22.22 % 21.48 %	2.60 % 2.18 %
Job & Career	5150 5096	3767 3798	1254 1183	129 115	73.15 % 74.53 %	24.35 % 23.21 %	2.50 % 2.26 %
Dating	5017 5038	3560 3682	1324 1241	133 115	70.96 % 73.08 %	26.39 % 24.63 %	2.65 % 2.28 %
Other	5096 5247	3923 4103	1037 1025	136 119	76.98 % 78.20 %	20.35 % 19.53 %	2.67 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4814	3514 3525	1235 1190	121 99	72.16 % 73.22 %	25.36 % 24.72 %	2.48 % 2.06 %
Outlook Mail	4676 4762	3471 3581	1085 1078	120 103	74.23 % 75.20 %	23.20 % 22.64 %	2.57 % 2.16 %
Yahoo Mail	4648 4667	3511 3510	1016 1038	121 119	75.54 % 75.21 %	21.86 % 22.24 %	2.60 % 2.55 %
AOL Mail	4816 4835	3634 3679	1067 1043	115 113	75.46 % 76.09 %	22.16 % 21.57 %	2.39 % 2.34 %
Mail.com	4564 4713	3498 3701	956 903	110 109	76.64 % 78.53 %	20.95 % 19.16 %	2.41 % 2.31 %
Yandex Mail	4786 4602	3583 3523	1090 970	113 109	74.86 % 76.55 %	22.77 % 21.08 %	2.36 % 2.37 %
GMX Mail	4640 4884	3440 3652	1080 1126	120 106	74.14 % 74.77 %	23.28 % 23.05 %	2.59 % 2.17 %
Zoho Mail	4693 4719	3563 3669	1013 935	117 115	75.92 % 77.75 %	21.59 % 19.81 %	2.49 % 2.44 %
ProtonMail	4856 4809	3783 3772	951 933	122 104	77.90 % 78.44 %	19.58 % 19.40 %	2.51 % 2.16 %
Custom Mail	4542 4669	3565 3797	868 778	109 94	78.49 % 81.32 %	19.11 % 16.66 %	2.40 % 2.01 %
iCloud Mail	4782 4648	3421 3388	1231 1161	130 99	71.54 % 72.89 %	25.74 % 24.98 %	2.72 % 2.13 %
Tuta	4850 4741	3751 3737	968 898	131 106	77.34 % 78.82 %	19.96 % 18.94 %	2.70 % 2.24 %
Juno.com	4636 4766	3609 3779	908 878	119 109	77.85 % 79.29 %	19.59 % 18.42 %	2.57 % 2.29 %
Mailfence	4682 4753	3644 3741	925 898	113 114	77.83 % 78.71 %	19.76 % 18.89 %	2.41 % 2.40 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.