Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 65.267	50.995 51.137	12.880 13.071	1.512 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 78.35 %	19.74 % 20.03 %	2.32 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 4987	3880 3871	1032 1037	112 101	77.49 % 77.62 %	20.61 % 20.79 %	2.24 % 2.03 %
Elektronics	5002 4907	3917 3871	978 970	119 94	78.31 % 78.89 %	19.55 % 19.77 %	2.38 % 1.92 %
Entertainment	4940 5288	3861 4105	980 1108	108 111	78.16 % 77.63 %	19.84 % 20.95 %	2.19 % 2.10 %
Cosmetics & Beauty	5084 5049	4002 3985	985 967	107 114	78.72 % 78.93 %	19.37 % 19.15 %	2.10 % 2.26 %
Food & Drink	5128 5265	3992 4089	1028 1079	120 121	77.85 % 77.66 %	20.05 % 20.49 %	2.34 % 2.30 %
Home & Garden	5035 4715	3904 3648	1025 985	121 102	77.54 % 77.37 %	20.36 % 20.89 %	2.40 % 2.16 %
Finance	5047 5020	4121 4070	813 868	119 98	81.65 % 81.08 %	16.11 % 17.29 %	2.36 % 1.95 %
Health	5036 5008	4091 4086	833 840	114 103	81.24 % 81.59 %	16.54 % 16.77 %	2.26 % 2.06 %
Pets	4904 4928	3800 3860	1010 989	112 105	77.49 % 78.33 %	20.60 % 20.07 %	2.28 % 2.13 %
Sport & Fitness	5080 5039	3956 3930	1019 1033	120 103	77.87 % 77.99 %	20.06 % 20.50 %	2.36 % 2.04 %
Job & Career	5195 4989	3957 3816	1128 1090	117 104	76.17 % 76.49 %	21.71 % 21.85 %	2.25 % 2.08 %
Dating	4876 4949	3617 3721	1141 1147	119 99	74.18 % 75.19 %	23.40 % 23.18 %	2.44 % 2.00 %
Other	4917 5123	3897 4085	908 958	124 106	79.26 % 79.74 %	18.47 % 18.70 %	2.52 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4801	3671 3618	1091 1136	113 87	75.49 % 75.36 %	22.43 % 23.66 %	2.32 % 1.81 %
Outlook Mail	4669 4589	3596 3525	976 997	108 89	77.02 % 76.81 %	20.90 % 21.73 %	2.31 % 1.94 %
Yahoo Mail	4612 4637	3624 3550	895 970	106 108	78.58 % 76.56 %	19.41 % 20.92 %	2.30 % 2.33 %
AOL Mail	4893 4887	3830 3788	973 1014	106 103	78.28 % 77.51 %	19.89 % 20.75 %	2.17 % 2.11 %
Mail.com	4597 4789	3631 3814	872 902	102 104	78.99 % 79.64 %	18.97 % 18.83 %	2.22 % 2.17 %
Yandex Mail	4643 4681	3588 3641	961 958	105 105	77.28 % 77.78 %	20.70 % 20.47 %	2.26 % 2.24 %
GMX Mail	4647 4864	3593 3723	965 1076	108 93	77.32 % 76.54 %	20.77 % 22.12 %	2.32 % 1.91 %
Zoho Mail	4696 4722	3688 3765	912 890	108 108	78.53 % 79.73 %	19.42 % 18.85 %	2.30 % 2.29 %
ProtonMail	4871 4729	3895 3786	865 870	112 94	79.96 % 80.06 %	17.76 % 18.40 %	2.30 % 1.99 %
Custom Mail	4628 4626	3738 3781	798 770	102 87	80.77 % 81.73 %	17.24 % 16.65 %	2.20 % 1.88 %
iCloud Mail	4756 4499	3559 3371	1088 1073	119 89	74.83 % 74.93 %	22.88 % 23.85 %	2.50 % 1.98 %
Tuta	4809 4741	3810 3807	895 856	120 103	79.23 % 80.30 %	18.61 % 18.06 %	2.50 % 2.17 %
Juno.com	4601 4741	3672 3812	817 842	109 103	79.81 % 80.40 %	17.76 % 17.76 %	2.37 % 2.17 %
Mailfence	3966 3961	3100 3156	772 717	94 88	78.16 % 79.68 %	19.47 % 18.10 %	2.37 % 2.22 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.