Amazon SES and MailChimp Email Deliverability Comparison

Amazon SES

MailChimp

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.936	58.115 59.712	16.752 15.605	2.138 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.61 %	21.75 % 20.28 %	2.78 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5992	4653 4655	1353 1204	179 133	75.23 % 77.69 %	21.88 % 20.09 %	2.89 % 2.22 %
Elektronics	5641 5825	4262 4567	1208 1145	171 113	75.55 % 78.40 %	21.41 % 19.66 %	3.03 % 1.94 %
Entertainment	5966 5903	4517 4538	1290 1232	159 133	75.71 % 76.88 %	21.62 % 20.87 %	2.67 % 2.25 %
Cosmetics & Beauty	5704 6045	4340 4714	1214 1199	150 132	76.09 % 77.98 %	21.28 % 19.83 %	2.63 % 2.18 %
Food & Drink	6036 5962	4522 4581	1336 1253	178 128	74.92 % 76.84 %	22.13 % 21.02 %	2.95 % 2.15 %
Home & Garden	5952 5803	4433 4506	1355 1172	164 125	74.48 % 77.65 %	22.77 % 20.20 %	2.76 % 2.15 %
Finance	5847 5858	4638 4742	1058 998	151 118	79.32 % 80.95 %	18.09 % 17.04 %	2.58 % 2.01 %
Health	5799 5981	4532 4863	1110 998	157 120	78.15 % 81.31 %	19.14 % 16.69 %	2.71 % 2.01 %
Pets	5771 5832	4334 4494	1284 1216	153 122	75.10 % 77.06 %	22.25 % 20.85 %	2.65 % 2.09 %
Sport & Fitness	5974 5982	4502 4589	1302 1270	170 123	75.36 % 76.71 %	21.79 % 21.23 %	2.85 % 2.06 %
Job & Career	5898 5965	4328 4537	1403 1300	167 128	73.38 % 76.06 %	23.79 % 21.79 %	2.83 % 2.15 %
Dating	6064 5889	4326 4313	1578 1466	160 110	71.34 % 73.24 %	26.02 % 24.89 %	2.64 % 1.87 %
Other	6168 5899	4728 4613	1261 1152	179 134	76.65 % 78.20 %	20.44 % 19.53 %	2.90 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5571	4156 4125	1400 1335	158 111	72.73 % 74.04 %	24.50 % 23.96 %	2.77 % 1.99 %
Outlook Mail	5494 5472	4066 4161	1273 1196	155 115	74.01 % 76.04 %	23.17 % 21.86 %	2.82 % 2.10 %
Yahoo Mail	5514 5460	4084 4155	1272 1185	158 120	74.07 % 76.10 %	23.07 % 21.70 %	2.87 % 2.20 %
AOL Mail	5520 5454	4135 4171	1240 1160	145 123	74.91 % 76.48 %	22.46 % 21.27 %	2.63 % 2.26 %
Mail.com	5466 5536	4168 4394	1150 1029	148 113	76.25 % 79.37 %	21.04 % 18.59 %	2.71 % 2.04 %
Yandex Mail	5488 5330	4136 4125	1215 1104	137 101	75.36 % 77.39 %	22.14 % 20.71 %	2.50 % 1.89 %
GMX Mail	5433 5596	4019 4230	1266 1245	148 121	73.97 % 75.59 %	23.30 % 22.25 %	2.72 % 2.16 %
Zoho Mail	5493 5518	4196 4337	1142 1064	155 117	76.39 % 78.60 %	20.79 % 19.28 %	2.82 % 2.12 %
ProtonMail	5582 5600	4346 4443	1080 1034	156 123	77.86 % 79.34 %	19.35 % 18.46 %	2.79 % 2.20 %
Custom Mail	5204 5477	4064 4443	991 924	149 110	78.09 % 81.12 %	19.04 % 16.87 %	2.86 % 2.01 %
iCloud Mail	5619 5452	4011 4036	1444 1303	164 113	71.38 % 74.03 %	25.70 % 23.90 %	2.92 % 2.07 %
Tuta	5664 5533	4405 4385	1097 1030	162 118	77.77 % 79.25 %	19.37 % 18.62 %	2.86 % 2.13 %
Juno.com	5290 5504	4060 4396	1079 985	151 123	76.75 % 79.87 %	20.40 % 17.90 %	2.85 % 2.23 %
Mailfence	5524 5433	4269 4311	1103 1011	152 111	77.28 % 79.35 %	19.97 % 18.61 %	2.75 % 2.04 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.