Amazon SES and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 436.716	37.888 334.666	5.018 85.970	1.422 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 76.63 %	11.32 % 19.69 %	3.21 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33707	2974 26813	308 5793	85 1101	88.33 % 79.55 %	9.15 % 17.19 %	2.52 % 3.27 %
Elektronics	3485 33735	3026 26154	361 6409	98 1172	86.83 % 77.53 %	10.36 % 19.00 %	2.81 % 3.47 %
Entertainment	3424 33216	2918 25344	388 6602	118 1270	85.22 % 76.30 %	11.33 % 19.88 %	3.45 % 3.82 %
Cosmetics & Beauty	3469 33580	2956 25695	398 6651	115 1234	85.21 % 76.52 %	11.47 % 19.81 %	3.32 % 3.67 %
Food & Drink	3318 33653	2931 26800	305 5749	82 1104	88.34 % 79.64 %	9.19 % 17.08 %	2.47 % 3.28 %
Home & Garden	3457 34056	3035 27087	322 5864	100 1105	87.79 % 79.54 %	9.31 % 17.22 %	2.89 % 3.24 %
Finance	3435 33485	2838 24596	468 7534	129 1355	82.62 % 73.45 %	13.62 % 22.50 %	3.76 % 4.05 %
Health	3419 33764	2870 25060	426 7402	123 1302	83.94 % 74.22 %	12.46 % 21.92 %	3.60 % 3.86 %
Pets	3333 32846	2878 25927	343 5758	112 1161	86.35 % 78.94 %	10.29 % 17.53 %	3.36 % 3.53 %
Sport & Fitness	3464 33031	2918 25021	435 6728	111 1282	84.24 % 75.75 %	12.56 % 20.37 %	3.20 % 3.88 %
Job & Career	3415 33466	2847 25014	456 7067	112 1385	83.37 % 74.74 %	13.35 % 21.12 %	3.28 % 4.14 %
Dating	3331 34524	2758 24682	448 8403	125 1439	82.80 % 71.49 %	13.45 % 24.34 %	3.75 % 4.17 %
Other	3411 33653	2939 26473	360 6010	112 1170	86.16 % 78.66 %	10.55 % 17.86 %	3.28 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 42797	2784 31217	547 9797	166 1783	79.61 % 72.94 %	15.64 % 22.89 %	4.75 % 4.17 %
Outlook Mail	3327 42276	2787 31349	424 9233	116 1694	83.77 % 74.15 %	12.74 % 21.84 %	3.49 % 4.01 %
Yahoo Mail	3487 42686	2963 32512	406 8550	118 1624	84.97 % 76.17 %	11.64 % 20.03 %	3.38 % 3.80 %
AOL Mail	3283 43038	2790 32769	390 8653	103 1616	84.98 % 76.14 %	11.88 % 20.11 %	3.14 % 3.75 %
Mail.com	3482 42806	2979 33015	383 8220	120 1571	85.55 % 77.13 %	11.00 % 19.20 %	3.45 % 3.67 %
Yandex Mail	3405 42868	2837 32101	444 9112	124 1655	83.32 % 74.88 %	13.04 % 21.26 %	3.64 % 3.86 %
GMX Mail	3320 42687	2898 33001	322 8193	100 1493	87.29 % 77.31 %	9.70 % 19.19 %	3.01 % 3.50 %
Zoho Mail	3513 42895	3087 33477	337 7985	89 1433	87.87 % 78.04 %	9.59 % 18.62 %	2.53 % 3.34 %
ProtonMail	3388 42174	2988 33117	307 7632	93 1425	88.19 % 78.52 %	9.06 % 18.10 %	2.74 % 3.38 %
Custom Mail	3372 42398	2983 33784	307 7220	82 1394	88.46 % 79.68 %	9.10 % 17.03 %	2.43 % 3.29 %
iCloud Mail	3517 3462	2862 2688	527 590	128 184	81.38 % 77.64 %	14.98 % 17.04 %	3.64 % 5.31 %
Tuta	3361 3355	2943 2855	320 405	98 95	87.56 % 85.10 %	9.52 % 12.07 %	2.92 % 2.83 %
Juno.com	3376 3274	2987 2781	304 380	85 113	88.48 % 84.94 %	9.00 % 11.61 %	2.52 % 3.45 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.