Amazon SES and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.930
401.329
|
7.419
305.310
|
1.179
81.246
|
332
14.773
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.08 %
76.07 %
|
13.20 %
20.24 %
|
3.72 %
3.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
617
30997
|
527
24500
|
68
5482
|
22
1015
|
85.41 %
79.04 %
|
11.02 %
17.69 %
|
3.57 %
3.27 %
|
Elektronics |
707
30962
|
595
23813
|
87
6061
|
25
1088
|
84.16 %
76.91 %
|
12.31 %
19.58 %
|
3.54 %
3.51 %
|
Entertainment |
677
30509
|
568
23092
|
88
6234
|
21
1183
|
83.90 %
75.69 %
|
13.00 %
20.43 %
|
3.10 %
3.88 %
|
Cosmetics & Beauty |
743
30907
|
613
23473
|
97
6300
|
33
1134
|
82.50 %
75.95 %
|
13.06 %
20.38 %
|
4.44 %
3.67 %
|
Food & Drink |
625
31020
|
545
24559
|
69
5449
|
11
1012
|
87.20 %
79.17 %
|
11.04 %
17.57 %
|
1.76 %
3.26 %
|
Home & Garden |
714
31268
|
607
24723
|
81
5543
|
26
1002
|
85.01 %
79.07 %
|
11.34 %
17.73 %
|
3.64 %
3.20 %
|
Finance |
699
30796
|
564
22417
|
106
7124
|
29
1255
|
80.69 %
72.79 %
|
15.16 %
23.13 %
|
4.15 %
4.08 %
|
Health |
703
31074
|
560
22868
|
106
7012
|
37
1194
|
79.66 %
73.59 %
|
15.08 %
22.57 %
|
5.26 %
3.84 %
|
Pets |
671
30098
|
565
23612
|
83
5424
|
23
1062
|
84.20 %
78.45 %
|
12.37 %
18.02 %
|
3.43 %
3.53 %
|
Sport & Fitness |
712
30302
|
585
22798
|
101
6332
|
26
1172
|
82.16 %
75.24 %
|
14.19 %
20.90 %
|
3.65 %
3.87 %
|
Job & Career |
687
30670
|
563
22759
|
103
6634
|
21
1277
|
81.95 %
74.21 %
|
14.99 %
21.63 %
|
3.06 %
4.16 %
|
Dating |
677
31848
|
545
22560
|
103
7984
|
29
1304
|
80.50 %
70.84 %
|
15.21 %
25.07 %
|
4.28 %
4.09 %
|
Other |
698
30878
|
582
24136
|
87
5667
|
29
1075
|
83.38 %
78.17 %
|
12.46 %
18.35 %
|
4.15 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
681
40064
|
522
29112
|
120
9307
|
39
1645
|
76.65 %
72.66 %
|
17.62 %
23.23 %
|
5.73 %
4.11 %
|
Outlook Mail |
682
39528
|
557
29115
|
100
8828
|
25
1585
|
81.67 %
73.66 %
|
14.66 %
22.33 %
|
3.67 %
4.01 %
|
Yahoo Mail |
743
39961
|
603
30275
|
101
8172
|
39
1514
|
81.16 %
75.76 %
|
13.59 %
20.45 %
|
5.25 %
3.79 %
|
AOL Mail |
679
40186
|
569
30427
|
91
8261
|
19
1498
|
83.80 %
75.72 %
|
13.40 %
20.56 %
|
2.80 %
3.73 %
|
Mail.com |
682
40130
|
563
30774
|
85
7877
|
34
1479
|
82.55 %
76.69 %
|
12.46 %
19.63 %
|
4.99 %
3.69 %
|
Yandex Mail |
674
40132
|
550
29886
|
100
8701
|
24
1545
|
81.60 %
74.47 %
|
14.84 %
21.68 %
|
3.56 %
3.85 %
|
GMX Mail |
677
39937
|
574
30679
|
79
7871
|
24
1387
|
84.79 %
76.82 %
|
11.67 %
19.71 %
|
3.55 %
3.47 %
|
Zoho Mail |
717
40202
|
609
31177
|
84
7669
|
24
1356
|
84.94 %
77.55 %
|
11.72 %
19.08 %
|
3.35 %
3.37 %
|
ProtonMail |
690
39363
|
590
30704
|
76
7311
|
24
1348
|
85.51 %
78.00 %
|
11.01 %
18.57 %
|
3.48 %
3.42 %
|
Custom Mail |
636
39785
|
556
31537
|
69
6930
|
11
1318
|
87.42 %
79.27 %
|
10.85 %
17.42 %
|
1.73 %
3.31 %
|
iCloud Mail |
716
691
|
569
519
|
122
132
|
25
40
|
79.47 %
75.11 %
|
17.04 %
19.10 %
|
3.49 %
5.79 %
|
Tuta |
689
651
|
584
539
|
80
92
|
25
20
|
84.76 %
82.80 %
|
11.61 %
14.13 %
|
3.63 %
3.07 %
|
Juno.com |
664
699
|
573
566
|
72
95
|
19
38
|
86.30 %
80.97 %
|
10.84 %
13.59 %
|
2.86 %
5.44 %
|
Compare Amazon SES with other providers
Compare the email deliverability of Amazon SES with other providers.
- Amazon SES and ActiveCampaign comparison
- Amazon SES and AWeber comparison
- Amazon SES and Benchmark Email comparison
- Amazon SES and Brevo comparison
- Amazon SES and CampaignMonitor comparison
- Amazon SES and Clever Elements comparison
- Amazon SES and CleverReach comparison
- Amazon SES and Constant Contact comparison
- Amazon SES and ConvertKit comparison
- Amazon SES and GetResponse comparison
- Amazon SES and HubSpot comparison
- Amazon SES and Kit comparison
- Amazon SES and Klick-Tipp comparison
- Amazon SES and MailChimp comparison
- Amazon SES and MailerLite comparison
- Amazon SES and Mailgun comparison
- Amazon SES and Mailify comparison
- Amazon SES and Mailjet comparison
- Amazon SES and mailtrap comparison
- Amazon SES and Moosend comparison
- Amazon SES and Newsletter2Go comparison
- Amazon SES and Postmark comparison
- Amazon SES and Rapidmail comparison
- Amazon SES and Sarbacane comparison
- Amazon SES and SendGrid comparison
- Amazon SES and SendInBlue comparison
- Amazon SES and SendPulse comparison