Amazon SES and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 454.379	53.094 349.090	6.813 88.530	1.902 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 76.83 %	11.02 % 19.48 %	3.08 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 35081	4192 27966	419 5966	109 1149	88.81 % 79.72 %	8.88 % 17.01 %	2.31 % 3.28 %
Elektronics	4776 35085	4171 27271	482 6590	123 1224	87.33 % 77.73 %	10.09 % 18.78 %	2.58 % 3.49 %
Entertainment	4756 34505	4077 26407	527 6789	152 1309	85.72 % 76.53 %	11.08 % 19.68 %	3.20 % 3.79 %
Cosmetics & Beauty	4777 34947	4088 26813	535 6851	154 1283	85.58 % 76.72 %	11.20 % 19.60 %	3.22 % 3.67 %
Food & Drink	4706 35135	4169 28031	421 5937	116 1167	88.59 % 79.78 %	8.95 % 16.90 %	2.46 % 3.32 %
Home & Garden	4845 35372	4282 28187	438 6028	125 1157	88.38 % 79.69 %	9.04 % 17.04 %	2.58 % 3.27 %
Finance	4786 34806	3975 25639	635 7757	176 1410	83.05 % 73.66 %	13.27 % 22.29 %	3.68 % 4.05 %
Health	4729 35129	3993 26161	571 7614	165 1354	84.44 % 74.47 %	12.07 % 21.67 %	3.49 % 3.85 %
Pets	4720 34197	4094 27046	471 5941	155 1210	86.74 % 79.09 %	9.98 % 17.37 %	3.28 % 3.54 %
Sport & Fitness	4840 34396	4094 26119	592 6936	154 1341	84.59 % 75.94 %	12.23 % 20.17 %	3.18 % 3.90 %
Job & Career	4734 34819	3959 26087	620 7293	155 1439	83.63 % 74.92 %	13.10 % 20.95 %	3.27 % 4.13 %
Dating	4657 35895	3875 25765	613 8635	169 1495	83.21 % 71.78 %	13.16 % 24.06 %	3.63 % 4.16 %
Other	4763 35012	4125 27598	489 6193	149 1221	86.61 % 78.82 %	10.27 % 17.69 %	3.13 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 44099	3870 32207	742 10048	214 1844	80.19 % 73.03 %	15.38 % 22.79 %	4.43 % 4.18 %
Outlook Mail	4719 43654	3990 32443	586 9453	143 1758	84.55 % 74.32 %	12.42 % 21.65 %	3.03 % 4.03 %
Yahoo Mail	4812 44057	4106 33629	550 8754	156 1674	85.33 % 76.33 %	11.43 % 19.87 %	3.24 % 3.80 %
AOL Mail	4619 44353	3947 33832	531 8851	141 1670	85.45 % 76.28 %	11.50 % 19.96 %	3.05 % 3.77 %
Mail.com	4838 44138	4174 34113	514 8405	150 1620	86.28 % 77.29 %	10.62 % 19.04 %	3.10 % 3.67 %
Yandex Mail	4778 44334	4004 33262	605 9344	169 1728	83.80 % 75.03 %	12.66 % 21.08 %	3.54 % 3.90 %
GMX Mail	4720 44042	4138 34126	446 8370	136 1546	87.67 % 77.49 %	9.45 % 19.00 %	2.88 % 3.51 %
Zoho Mail	4852 44249	4271 34612	455 8162	126 1475	88.03 % 78.22 %	9.38 % 18.45 %	2.60 % 3.33 %
ProtonMail	4705 43516	4161 34251	414 7796	130 1469	88.44 % 78.71 %	8.80 % 17.92 %	2.76 % 3.38 %
Custom Mail	4642 43754	4125 34935	410 7391	107 1428	88.86 % 79.84 %	8.83 % 16.89 %	2.31 % 3.26 %
iCloud Mail	4873 4808	3982 3742	710 831	181 235	81.72 % 77.83 %	14.57 % 17.28 %	3.71 % 4.89 %
Tuta	4698 4695	4132 3969	438 577	128 149	87.95 % 84.54 %	9.32 % 12.29 %	2.72 % 3.17 %
Juno.com	4727 4680	4194 3969	412 548	121 163	88.72 % 84.81 %	8.72 % 11.71 %	2.56 % 3.48 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.