MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 65.251	51.137 50.995	13.071 12.880	1.361 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.15 %	20.03 % 19.74 %	2.09 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5007	3871 3880	1037 1032	101 112	77.62 % 77.49 %	20.79 % 20.61 %	2.03 % 2.24 %
Elektronics	4907 5002	3871 3917	970 978	94 119	78.89 % 78.31 %	19.77 % 19.55 %	1.92 % 2.38 %
Entertainment	5288 4940	4105 3861	1108 980	111 108	77.63 % 78.16 %	20.95 % 19.84 %	2.10 % 2.19 %
Cosmetics & Beauty	5049 5084	3985 4002	967 985	114 107	78.93 % 78.72 %	19.15 % 19.37 %	2.26 % 2.10 %
Food & Drink	5265 5128	4089 3992	1079 1028	121 120	77.66 % 77.85 %	20.49 % 20.05 %	2.30 % 2.34 %
Home & Garden	4715 5035	3648 3904	985 1025	102 121	77.37 % 77.54 %	20.89 % 20.36 %	2.16 % 2.40 %
Finance	5020 5047	4070 4121	868 813	98 119	81.08 % 81.65 %	17.29 % 16.11 %	1.95 % 2.36 %
Health	5008 5036	4086 4091	840 833	103 114	81.59 % 81.24 %	16.77 % 16.54 %	2.06 % 2.26 %
Pets	4928 4904	3860 3800	989 1010	105 112	78.33 % 77.49 %	20.07 % 20.60 %	2.13 % 2.28 %
Sport & Fitness	5039 5080	3930 3956	1033 1019	103 120	77.99 % 77.87 %	20.50 % 20.06 %	2.04 % 2.36 %
Job & Career	4989 5195	3816 3957	1090 1128	104 117	76.49 % 76.17 %	21.85 % 21.71 %	2.08 % 2.25 %
Dating	4949 4876	3721 3617	1147 1141	99 119	75.19 % 74.18 %	23.18 % 23.40 %	2.00 % 2.44 %
Other	5123 4917	4085 3897	958 908	106 124	79.74 % 79.26 %	18.70 % 18.47 %	2.07 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4863	3618 3671	1136 1091	87 113	75.36 % 75.49 %	23.66 % 22.43 %	1.81 % 2.32 %
Outlook Mail	4589 4669	3525 3596	997 976	89 108	76.81 % 77.02 %	21.73 % 20.90 %	1.94 % 2.31 %
Yahoo Mail	4637 4612	3550 3624	970 895	108 106	76.56 % 78.58 %	20.92 % 19.41 %	2.33 % 2.30 %
AOL Mail	4887 4893	3788 3830	1014 973	103 106	77.51 % 78.28 %	20.75 % 19.89 %	2.11 % 2.17 %
Mail.com	4789 4597	3814 3631	902 872	104 102	79.64 % 78.99 %	18.83 % 18.97 %	2.17 % 2.22 %
Yandex Mail	4681 4643	3641 3588	958 961	105 105	77.78 % 77.28 %	20.47 % 20.70 %	2.24 % 2.26 %
GMX Mail	4864 4647	3723 3593	1076 965	93 108	76.54 % 77.32 %	22.12 % 20.77 %	1.91 % 2.32 %
Zoho Mail	4722 4696	3765 3688	890 912	108 108	79.73 % 78.53 %	18.85 % 19.42 %	2.29 % 2.30 %
ProtonMail	4729 4871	3786 3895	870 865	94 112	80.06 % 79.96 %	18.40 % 17.76 %	1.99 % 2.30 %
Custom Mail	4626 4628	3781 3738	770 798	87 102	81.73 % 80.77 %	16.65 % 17.24 %	1.88 % 2.20 %
iCloud Mail	4499 4756	3371 3559	1073 1088	89 119	74.93 % 74.83 %	23.85 % 22.88 %	1.98 % 2.50 %
Tuta	4741 4809	3807 3810	856 895	103 120	80.30 % 79.23 %	18.06 % 18.61 %	2.17 % 2.50 %
Juno.com	4741 4601	3812 3672	842 817	103 109	80.40 % 79.81 %	17.76 % 17.76 %	2.17 % 2.37 %
Mailfence	3961 3966	3156 3100	717 772	88 94	79.68 % 78.16 %	18.10 % 19.47 %	2.22 % 2.37 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.