MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 66.195	51.160 49.906	13.384 14.478	1.392 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 75.39 %	20.30 % 21.87 %	2.11 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5319	3965 3992	1019 1177	115 150	77.76 % 75.05 %	19.98 % 22.13 %	2.26 % 2.82 %
Elektronics	5008 4743	3919 3580	990 1025	99 138	78.25 % 75.48 %	19.77 % 21.61 %	1.98 % 2.91 %
Entertainment	5033 5189	3870 3919	1048 1133	115 137	76.89 % 75.53 %	20.82 % 21.83 %	2.28 % 2.64 %
Cosmetics & Beauty	5185 4842	4035 3673	1039 1047	111 122	77.82 % 75.86 %	20.04 % 21.62 %	2.14 % 2.52 %
Food & Drink	5184 5176	3994 3874	1077 1153	113 149	77.04 % 74.85 %	20.78 % 22.28 %	2.18 % 2.88 %
Home & Garden	4912 5130	3806 3815	998 1172	108 143	77.48 % 74.37 %	20.32 % 22.85 %	2.20 % 2.79 %
Finance	5032 5025	4079 3974	852 921	101 130	81.06 % 79.08 %	16.93 % 18.33 %	2.01 % 2.59 %
Health	5110 5079	4145 3983	860 960	105 136	81.12 % 78.42 %	16.83 % 18.90 %	2.05 % 2.68 %
Pets	4968 4968	3822 3726	1042 1110	104 132	76.93 % 75.00 %	20.97 % 22.34 %	2.09 % 2.66 %
Sport & Fitness	5174 5085	3965 3829	1105 1114	104 142	76.63 % 75.30 %	21.36 % 21.91 %	2.01 % 2.79 %
Job & Career	5121 5105	3890 3750	1122 1214	109 141	75.96 % 73.46 %	21.91 % 23.78 %	2.13 % 2.76 %
Dating	5104 5238	3750 3750	1256 1349	98 139	73.47 % 71.59 %	24.61 % 25.75 %	1.92 % 2.65 %
Other	5006 5296	3920 4041	976 1103	110 152	78.31 % 76.30 %	19.50 % 20.83 %	2.20 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4881	3478 3533	1139 1214	96 134	73.80 % 72.38 %	24.17 % 24.87 %	2.04 % 2.75 %
Outlook Mail	4690 4740	3564 3515	1027 1096	99 129	75.99 % 74.16 %	21.90 % 23.12 %	2.11 % 2.72 %
Yahoo Mail	4677 4752	3550 3511	1021 1108	106 133	75.90 % 73.88 %	21.83 % 23.32 %	2.27 % 2.80 %
AOL Mail	4716 4761	3603 3579	1001 1058	112 124	76.40 % 75.17 %	21.23 % 22.22 %	2.37 % 2.60 %
Mail.com	4803 4663	3813 3553	892 985	98 125	79.39 % 76.20 %	18.57 % 21.12 %	2.04 % 2.68 %
Yandex Mail	4594 4708	3559 3534	948 1056	87 118	77.47 % 75.06 %	20.64 % 22.43 %	1.89 % 2.51 %
GMX Mail	4720 4685	3556 3453	1066 1110	98 122	75.34 % 73.70 %	22.58 % 23.69 %	2.08 % 2.60 %
Zoho Mail	4722 4670	3721 3547	901 992	100 131	78.80 % 75.95 %	19.08 % 21.24 %	2.12 % 2.81 %
ProtonMail	4770 4822	3778 3765	889 924	103 133	79.20 % 78.08 %	18.64 % 19.16 %	2.16 % 2.76 %
Custom Mail	4779 4433	3872 3458	809 853	98 122	81.02 % 78.01 %	16.93 % 19.24 %	2.05 % 2.75 %
iCloud Mail	4637 4799	3432 3441	1108 1219	97 139	74.01 % 71.70 %	23.89 % 25.40 %	2.09 % 2.90 %
Tuta	4747 4878	3763 3785	884 953	100 140	79.27 % 77.59 %	18.62 % 19.54 %	2.11 % 2.87 %
Juno.com	4755 4576	3805 3501	844 946	106 129	80.02 % 76.51 %	17.75 % 20.67 %	2.23 % 2.82 %
Mailfence	4613 4827	3666 3731	855 964	92 132	79.47 % 77.29 %	18.53 % 19.97 %	1.99 % 2.73 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.