MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 64.456	51.065 51.232	12.507 12.207	1.462 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 79.48 %	19.38 % 18.94 %	2.27 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4838	3825 3818	979 949	106 104	78.46 % 78.92 %	20.08 % 19.62 %	2.17 % 2.15 %
Elektronics	4838 5000	3830 3966	942 937	103 111	79.16 % 79.32 %	19.47 % 18.74 %	2.13 % 2.22 %
Entertainment	5193 4804	4062 3820	1048 908	118 104	78.22 % 79.52 %	20.18 % 18.90 %	2.27 % 2.16 %
Cosmetics & Beauty	4990 5054	3989 4039	913 942	119 106	79.94 % 79.92 %	18.30 % 18.64 %	2.38 % 2.10 %
Food & Drink	5230 5071	4120 4017	1021 974	129 117	78.78 % 79.22 %	19.52 % 19.21 %	2.47 % 2.31 %
Home & Garden	4733 5106	3704 4034	949 997	111 117	78.26 % 79.01 %	20.05 % 19.53 %	2.35 % 2.29 %
Finance	4973 4930	4052 4057	855 795	106 110	81.48 % 82.29 %	17.19 % 16.13 %	2.13 % 2.23 %
Health	4995 4996	4094 4104	847 815	114 108	81.96 % 82.15 %	16.96 % 16.31 %	2.28 % 2.16 %
Pets	4933 4837	3909 3817	937 954	115 113	79.24 % 78.91 %	18.99 % 19.72 %	2.33 % 2.34 %
Sport & Fitness	4958 4943	3915 3899	983 961	109 111	78.96 % 78.88 %	19.83 % 19.44 %	2.20 % 2.25 %
Job & Career	4998 5131	3859 4005	1057 1041	115 112	77.21 % 78.05 %	21.15 % 20.29 %	2.30 % 2.18 %
Dating	4840 4758	3712 3634	1048 1053	108 110	76.69 % 76.38 %	21.65 % 22.13 %	2.23 % 2.31 %
Other	4988 4988	3994 4022	928 881	109 124	80.07 % 80.63 %	18.60 % 17.66 %	2.19 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4760	3701 3677	1051 998	100 103	76.78 % 77.25 %	21.80 % 20.97 %	2.07 % 2.16 %
Outlook Mail	4592 4626	3603 3627	943 927	99 104	78.46 % 78.40 %	20.54 % 20.04 %	2.16 % 2.25 %
Yahoo Mail	4594 4532	3586 3628	906 831	112 101	78.06 % 80.05 %	19.72 % 18.34 %	2.44 % 2.23 %
AOL Mail	4861 4780	3820 3790	969 923	111 101	78.58 % 79.29 %	19.93 % 19.31 %	2.28 % 2.11 %
Mail.com	4827 4596	3873 3690	880 839	112 100	80.24 % 80.29 %	18.23 % 18.26 %	2.32 % 2.18 %
Yandex Mail	4728 4673	3693 3696	953 917	115 111	78.11 % 79.09 %	20.16 % 19.62 %	2.43 % 2.38 %
GMX Mail	4845 4736	3773 3738	1031 914	99 109	77.87 % 78.93 %	21.28 % 19.30 %	2.04 % 2.30 %
Zoho Mail	4651 4798	3739 3835	866 896	115 107	80.39 % 79.93 %	18.62 % 18.67 %	2.47 % 2.23 %
ProtonMail	4713 4839	3793 3916	845 831	102 107	80.48 % 80.93 %	17.93 % 17.17 %	2.16 % 2.21 %
Custom Mail	4655 4720	3809 3865	772 801	96 101	81.83 % 81.89 %	16.58 % 16.97 %	2.06 % 2.14 %
iCloud Mail	4525 4771	3464 3666	1020 1030	99 118	76.55 % 76.84 %	22.54 % 21.59 %	2.19 % 2.47 %
Tuta	4762 4800	3840 3868	848 871	116 115	80.64 % 80.58 %	17.81 % 18.15 %	2.44 % 2.40 %
Juno.com	4807 4639	3870 3747	835 802	111 100	80.51 % 80.77 %	17.37 % 17.29 %	2.31 % 2.16 %
Mailfence	3164 3186	2501 2489	588 627	75 70	79.05 % 78.12 %	18.58 % 19.68 %	2.37 % 2.20 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.