MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.796	59.487 58.531	15.878 16.313	1.594 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.22 %	20.63 % 21.24 %	2.07 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 6096	4650 4639	1219 1298	131 159	77.50 % 76.10 %	20.32 % 21.29 %	2.18 % 2.61 %
Elektronics	5883 5759	4607 4393	1161 1211	115 155	78.31 % 76.28 %	19.73 % 21.03 %	1.95 % 2.69 %
Entertainment	5935 5912	4556 4526	1250 1239	129 147	76.76 % 76.56 %	21.06 % 20.96 %	2.17 % 2.49 %
Cosmetics & Beauty	5962 5686	4613 4358	1217 1187	132 141	77.37 % 76.64 %	20.41 % 20.88 %	2.21 % 2.48 %
Food & Drink	5877 5971	4530 4533	1223 1272	124 166	77.08 % 75.92 %	20.81 % 21.30 %	2.11 % 2.78 %
Home & Garden	5876 5924	4533 4444	1218 1327	125 153	77.14 % 75.02 %	20.73 % 22.40 %	2.13 % 2.58 %
Finance	5828 5801	4709 4612	1005 1048	114 141	80.80 % 79.50 %	17.24 % 18.07 %	1.96 % 2.43 %
Health	5965 5676	4812 4496	1037 1041	116 139	80.67 % 79.21 %	17.38 % 18.34 %	1.94 % 2.45 %
Pets	5918 5863	4536 4473	1259 1244	123 146	76.65 % 76.29 %	21.27 % 21.22 %	2.08 % 2.49 %
Sport & Fitness	5894 5981	4500 4518	1275 1311	119 152	76.35 % 75.54 %	21.63 % 21.92 %	2.02 % 2.54 %
Job & Career	6055 5911	4585 4393	1341 1366	129 152	75.72 % 74.32 %	22.15 % 23.11 %	2.13 % 2.57 %
Dating	5860 6055	4263 4357	1486 1553	111 145	72.75 % 71.96 %	25.36 % 25.65 %	1.89 % 2.39 %
Other	5906 6161	4593 4789	1187 1216	126 156	77.77 % 77.73 %	20.10 % 19.74 %	2.13 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5507	4158 4008	1348 1360	118 139	73.93 % 72.78 %	23.97 % 24.70 %	2.10 % 2.52 %
Outlook Mail	5631 5624	4270 4190	1245 1294	116 140	75.83 % 74.50 %	22.11 % 23.01 %	2.06 % 2.49 %
Yahoo Mail	5381 5392	4091 4028	1175 1222	115 142	76.03 % 74.70 %	21.84 % 22.66 %	2.14 % 2.63 %
AOL Mail	5499 5396	4208 4057	1173 1210	118 129	76.52 % 75.19 %	21.33 % 22.42 %	2.15 % 2.39 %
Mail.com	5538 5505	4376 4255	1048 1113	114 137	79.02 % 77.29 %	18.92 % 20.22 %	2.06 % 2.49 %
Yandex Mail	5381 5633	4133 4298	1149 1205	99 130	76.81 % 76.30 %	21.35 % 21.39 %	1.84 % 2.31 %
GMX Mail	5464 5505	4128 4118	1219 1255	117 132	75.55 % 74.80 %	22.31 % 22.80 %	2.14 % 2.40 %
Zoho Mail	5556 5405	4351 4188	1090 1074	115 143	78.31 % 77.48 %	19.62 % 19.87 %	2.07 % 2.65 %
ProtonMail	5564 5571	4405 4377	1043 1049	116 145	79.17 % 78.57 %	18.75 % 18.83 %	2.08 % 2.60 %
Custom Mail	5358 5241	4305 4131	944 966	109 144	80.35 % 78.82 %	17.62 % 18.43 %	2.03 % 2.75 %
iCloud Mail	5424 5680	3991 4096	1320 1434	113 150	73.58 % 72.11 %	24.34 % 25.25 %	2.08 % 2.64 %
Tuta	5520 5624	4346 4448	1060 1024	114 152	78.73 % 79.09 %	19.20 % 18.21 %	2.07 % 2.70 %
Juno.com	5487 5360	4361 4161	999 1066	127 133	79.48 % 77.63 %	18.21 % 19.89 %	2.31 % 2.48 %
Mailfence	5532 5353	4364 4176	1065 1041	103 136	78.89 % 78.01 %	19.25 % 19.45 %	1.86 % 2.54 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.