MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.915	59.252 58.159	15.766 16.629	1.595 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 75.61 %	20.58 % 21.62 %	2.08 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 6114	4621 4603	1214 1336	132 175	77.44 % 75.29 %	20.35 % 21.85 %	2.21 % 2.86 %
Elektronics	5833 5727	4562 4319	1155 1237	116 171	78.21 % 75.41 %	19.80 % 21.60 %	1.99 % 2.99 %
Entertainment	5887 5928	4518 4505	1242 1263	127 160	76.75 % 76.00 %	21.10 % 21.31 %	2.16 % 2.70 %
Cosmetics & Beauty	5995 5686	4649 4333	1213 1202	133 151	77.55 % 76.20 %	20.23 % 21.14 %	2.22 % 2.66 %
Food & Drink	5899 6029	4523 4542	1254 1310	122 177	76.67 % 75.34 %	21.26 % 21.73 %	2.07 % 2.94 %
Home & Garden	5782 5919	4470 4427	1189 1327	123 165	77.31 % 74.79 %	20.56 % 22.42 %	2.13 % 2.79 %
Finance	5772 5822	4663 4623	994 1048	115 151	80.79 % 79.41 %	17.22 % 18.00 %	1.99 % 2.59 %
Health	5975 5742	4841 4494	1020 1093	114 155	81.02 % 78.27 %	17.07 % 19.04 %	1.91 % 2.70 %
Pets	5858 5837	4488 4411	1246 1270	124 156	76.61 % 75.57 %	21.27 % 21.76 %	2.12 % 2.67 %
Sport & Fitness	5916 5959	4517 4485	1279 1305	120 169	76.35 % 75.26 %	21.62 % 21.90 %	2.03 % 2.84 %
Job & Career	5965 5969	4522 4390	1315 1414	128 165	75.81 % 73.55 %	22.05 % 23.69 %	2.15 % 2.76 %
Dating	5837 6086	4253 4336	1471 1589	113 161	72.86 % 71.25 %	25.20 % 26.11 %	1.94 % 2.65 %
Other	5927 6097	4625 4691	1174 1235	128 171	78.03 % 76.94 %	19.81 % 20.26 %	2.16 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5594	4089 4047	1328 1389	115 158	73.92 % 72.35 %	24.01 % 24.83 %	2.08 % 2.82 %
Outlook Mail	5564 5617	4210 4164	1236 1300	118 153	75.66 % 74.13 %	22.21 % 23.14 %	2.12 % 2.72 %
Yahoo Mail	5448 5486	4117 4073	1213 1257	118 156	75.57 % 74.24 %	22.27 % 22.91 %	2.17 % 2.84 %
AOL Mail	5409 5505	4134 4127	1161 1232	114 146	76.43 % 74.97 %	21.46 % 22.38 %	2.11 % 2.65 %
Mail.com	5504 5447	4344 4168	1044 1131	116 148	78.92 % 76.52 %	18.97 % 20.76 %	2.11 % 2.72 %
Yandex Mail	5317 5546	4106 4197	1115 1215	96 134	77.22 % 75.68 %	20.97 % 21.91 %	1.81 % 2.42 %
GMX Mail	5521 5485	4158 4068	1243 1275	120 142	75.31 % 74.17 %	22.51 % 23.25 %	2.17 % 2.59 %
Zoho Mail	5495 5364	4314 4118	1067 1094	114 152	78.51 % 76.77 %	19.42 % 20.40 %	2.07 % 2.83 %
ProtonMail	5549 5613	4390 4375	1043 1078	116 160	79.11 % 77.94 %	18.80 % 19.21 %	2.09 % 2.85 %
Custom Mail	5367 5239	4325 4086	933 999	109 154	80.59 % 77.99 %	17.38 % 19.07 %	2.03 % 2.94 %
iCloud Mail	5449 5587	4026 3997	1311 1429	112 161	73.89 % 71.54 %	24.06 % 25.58 %	2.06 % 2.88 %
Tuta	5457 5710	4309 4463	1035 1082	113 165	78.96 % 78.16 %	18.97 % 18.95 %	2.07 % 2.89 %
Juno.com	5540 5302	4416 4078	1000 1076	124 148	79.71 % 76.91 %	18.05 % 20.29 %	2.24 % 2.79 %
Mailfence	5461 5420	4314 4198	1037 1072	110 150	79.00 % 77.45 %	18.99 % 19.78 %	2.01 % 2.77 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.