MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 77.005	59.712 58.115	15.605 16.752	1.619 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 75.47 %	20.28 % 21.75 %	2.10 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 6185	4655 4653	1204 1353	133 179	77.69 % 75.23 %	20.09 % 21.88 %	2.22 % 2.89 %
Elektronics	5825 5641	4567 4262	1145 1208	113 171	78.40 % 75.55 %	19.66 % 21.41 %	1.94 % 3.03 %
Entertainment	5903 5966	4538 4517	1232 1290	133 159	76.88 % 75.71 %	20.87 % 21.62 %	2.25 % 2.67 %
Cosmetics & Beauty	6045 5704	4714 4340	1199 1214	132 150	77.98 % 76.09 %	19.83 % 21.28 %	2.18 % 2.63 %
Food & Drink	5962 6036	4581 4522	1253 1336	128 178	76.84 % 74.92 %	21.02 % 22.13 %	2.15 % 2.95 %
Home & Garden	5803 5952	4506 4433	1172 1355	125 164	77.65 % 74.48 %	20.20 % 22.77 %	2.15 % 2.76 %
Finance	5858 5847	4742 4638	998 1058	118 151	80.95 % 79.32 %	17.04 % 18.09 %	2.01 % 2.58 %
Health	5981 5799	4863 4532	998 1110	120 157	81.31 % 78.15 %	16.69 % 19.14 %	2.01 % 2.71 %
Pets	5832 5771	4494 4334	1216 1284	122 153	77.06 % 75.10 %	20.85 % 22.25 %	2.09 % 2.65 %
Sport & Fitness	5982 5974	4589 4502	1270 1302	123 170	76.71 % 75.36 %	21.23 % 21.79 %	2.06 % 2.85 %
Job & Career	5965 5898	4537 4328	1300 1403	128 167	76.06 % 73.38 %	21.79 % 23.79 %	2.15 % 2.83 %
Dating	5889 6064	4313 4326	1466 1578	110 160	73.24 % 71.34 %	24.89 % 26.02 %	1.87 % 2.64 %
Other	5899 6168	4613 4728	1152 1261	134 179	78.20 % 76.65 %	19.53 % 20.44 %	2.27 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5714	4125 4156	1335 1400	111 158	74.04 % 72.73 %	23.96 % 24.50 %	1.99 % 2.77 %
Outlook Mail	5472 5494	4161 4066	1196 1273	115 155	76.04 % 74.01 %	21.86 % 23.17 %	2.10 % 2.82 %
Yahoo Mail	5460 5514	4155 4084	1185 1272	120 158	76.10 % 74.07 %	21.70 % 23.07 %	2.20 % 2.87 %
AOL Mail	5454 5520	4171 4135	1160 1240	123 145	76.48 % 74.91 %	21.27 % 22.46 %	2.26 % 2.63 %
Mail.com	5536 5466	4394 4168	1029 1150	113 148	79.37 % 76.25 %	18.59 % 21.04 %	2.04 % 2.71 %
Yandex Mail	5330 5488	4125 4136	1104 1215	101 137	77.39 % 75.36 %	20.71 % 22.14 %	1.89 % 2.50 %
GMX Mail	5596 5433	4230 4019	1245 1266	121 148	75.59 % 73.97 %	22.25 % 23.30 %	2.16 % 2.72 %
Zoho Mail	5518 5493	4337 4196	1064 1142	117 155	78.60 % 76.39 %	19.28 % 20.79 %	2.12 % 2.82 %
ProtonMail	5600 5582	4443 4346	1034 1080	123 156	79.34 % 77.86 %	18.46 % 19.35 %	2.20 % 2.79 %
Custom Mail	5477 5204	4443 4064	924 991	110 149	81.12 % 78.09 %	16.87 % 19.04 %	2.01 % 2.86 %
iCloud Mail	5452 5619	4036 4011	1303 1444	113 164	74.03 % 71.38 %	23.90 % 25.70 %	2.07 % 2.92 %
Tuta	5533 5664	4385 4405	1030 1097	118 162	79.25 % 77.77 %	18.62 % 19.37 %	2.13 % 2.86 %
Juno.com	5504 5290	4396 4060	985 1079	123 151	79.87 % 76.75 %	17.90 % 20.40 %	2.23 % 2.85 %
Mailfence	5433 5524	4311 4269	1011 1103	111 152	79.35 % 77.28 %	18.61 % 19.97 %	2.04 % 2.75 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.