MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 66.036	51.160 49.737	13.535 14.491	1.387 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 75.32 %	20.48 % 21.94 %	2.10 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5214	3984 3908	1035 1158	117 148	77.57 % 74.95 %	20.15 % 22.21 %	2.28 % 2.84 %
Elektronics	4977 4850	3884 3642	992 1071	101 137	78.04 % 75.09 %	19.93 % 22.08 %	2.03 % 2.82 %
Entertainment	5090 5119	3923 3884	1055 1102	112 133	77.07 % 75.87 %	20.73 % 21.53 %	2.20 % 2.60 %
Cosmetics & Beauty	5184 4924	4023 3722	1054 1074	107 128	77.60 % 75.59 %	20.33 % 21.81 %	2.06 % 2.60 %
Food & Drink	5275 5217	4053 3868	1108 1204	114 145	76.83 % 74.14 %	21.00 % 23.08 %	2.16 % 2.78 %
Home & Garden	4841 5102	3737 3787	1002 1175	102 140	77.19 % 74.23 %	20.70 % 23.03 %	2.11 % 2.74 %
Finance	4984 5016	4024 3975	864 910	96 131	80.74 % 79.25 %	17.34 % 18.14 %	1.93 % 2.61 %
Health	5118 5061	4140 3985	872 942	106 134	80.89 % 78.74 %	17.04 % 18.61 %	2.07 % 2.65 %
Pets	4994 4986	3849 3735	1034 1118	111 133	77.07 % 74.91 %	20.70 % 22.42 %	2.22 % 2.67 %
Sport & Fitness	5103 5033	3901 3800	1104 1091	98 142	76.45 % 75.50 %	21.63 % 21.68 %	1.92 % 2.82 %
Job & Career	5105 5166	3861 3782	1133 1241	111 143	75.63 % 73.21 %	22.19 % 24.02 %	2.17 % 2.77 %
Dating	5136 5130	3754 3669	1280 1321	102 140	73.09 % 71.52 %	24.92 % 25.75 %	1.99 % 2.73 %
Other	5139 5218	4027 3980	1002 1084	110 154	78.36 % 76.27 %	19.50 % 20.77 %	2.14 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4899	3505 3520	1166 1243	97 136	73.51 % 71.85 %	24.45 % 25.37 %	2.03 % 2.78 %
Outlook Mail	4707 4615	3566 3424	1045 1064	96 127	75.76 % 74.19 %	22.20 % 23.06 %	2.04 % 2.75 %
Yahoo Mail	4679 4657	3546 3468	1029 1056	104 133	75.79 % 74.47 %	21.99 % 22.68 %	2.22 % 2.86 %
AOL Mail	4750 4765	3617 3549	1018 1089	115 127	76.15 % 74.48 %	21.43 % 22.85 %	2.42 % 2.67 %
Mail.com	4786 4684	3790 3584	898 978	98 122	79.19 % 76.52 %	18.76 % 20.88 %	2.05 % 2.60 %
Yandex Mail	4665 4694	3606 3508	963 1065	96 121	77.30 % 74.73 %	20.64 % 22.69 %	2.06 % 2.58 %
GMX Mail	4801 4692	3630 3470	1074 1095	97 127	75.61 % 73.96 %	22.37 % 23.34 %	2.02 % 2.71 %
Zoho Mail	4693 4739	3693 3596	896 1013	104 130	78.69 % 75.88 %	19.09 % 21.38 %	2.22 % 2.74 %
ProtonMail	4705 4851	3720 3774	887 943	98 134	79.06 % 77.80 %	18.85 % 19.44 %	2.08 % 2.76 %
Custom Mail	4677 4470	3780 3477	807 874	90 119	80.82 % 77.79 %	17.25 % 19.55 %	1.92 % 2.66 %
iCloud Mail	4582 4787	3382 3429	1110 1219	90 139	73.81 % 71.63 %	24.23 % 25.46 %	1.96 % 2.90 %
Tuta	4734 4825	3727 3728	908 960	99 137	78.73 % 77.26 %	19.18 % 19.90 %	2.09 % 2.84 %
Juno.com	4865 4597	3883 3525	874 942	108 130	79.82 % 76.68 %	17.97 % 20.49 %	2.22 % 2.83 %
Mailfence	4670 4761	3715 3685	860 950	95 126	79.55 % 77.40 %	18.42 % 19.95 %	2.03 % 2.65 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.