MailChimp and Amazon SES Email Deliverability Comparison

MailChimp

Amazon SES

In this comparison, the deliverability of MailChimp and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 66.041	51.054 49.987	13.829 14.393	1.499 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 75.69 %	20.83 % 21.79 %	2.26 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5176	3894 3891	1089 1157	118 128	76.34 % 75.17 %	21.35 % 22.35 %	2.31 % 2.47 %
Elektronics	4904 4959	3804 3758	996 1073	104 128	77.57 % 75.78 %	20.31 % 21.64 %	2.12 % 2.58 %
Entertainment	5369 5013	4076 3809	1171 1089	122 115	75.92 % 75.98 %	21.81 % 21.72 %	2.27 % 2.29 %
Cosmetics & Beauty	5168 5082	4006 3884	1041 1083	121 115	77.52 % 76.43 %	20.14 % 21.31 %	2.34 % 2.26 %
Food & Drink	5285 5138	4035 3866	1124 1142	126 130	76.35 % 75.24 %	21.27 % 22.23 %	2.38 % 2.53 %
Home & Garden	4863 5077	3697 3810	1056 1135	110 132	76.02 % 75.04 %	21.71 % 22.36 %	2.26 % 2.60 %
Finance	5073 5091	4069 4065	898 896	106 130	80.21 % 79.85 %	17.70 % 17.60 %	2.09 % 2.55 %
Health	5124 5068	4147 4017	861 926	116 125	80.93 % 79.26 %	16.80 % 18.27 %	2.26 % 2.47 %
Pets	4941 5058	3794 3791	1033 1140	114 127	76.79 % 74.95 %	20.91 % 22.54 %	2.31 % 2.51 %
Sport & Fitness	5173 5116	3949 3846	1111 1137	113 133	76.34 % 75.18 %	21.48 % 22.22 %	2.18 % 2.60 %
Job & Career	5096 5150	3798 3767	1183 1254	115 129	74.53 % 73.15 %	23.21 % 24.35 %	2.26 % 2.50 %
Dating	5038 5017	3682 3560	1241 1324	115 133	73.08 % 70.96 %	24.63 % 26.39 %	2.28 % 2.65 %
Other	5247 5096	4103 3923	1025 1037	119 136	78.20 % 76.98 %	19.53 % 20.35 %	2.27 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4870	3525 3514	1190 1235	99 121	73.22 % 72.16 %	24.72 % 25.36 %	2.06 % 2.48 %
Outlook Mail	4762 4676	3581 3471	1078 1085	103 120	75.20 % 74.23 %	22.64 % 23.20 %	2.16 % 2.57 %
Yahoo Mail	4667 4648	3510 3511	1038 1016	119 121	75.21 % 75.54 %	22.24 % 21.86 %	2.55 % 2.60 %
AOL Mail	4835 4816	3679 3634	1043 1067	113 115	76.09 % 75.46 %	21.57 % 22.16 %	2.34 % 2.39 %
Mail.com	4713 4564	3701 3498	903 956	109 110	78.53 % 76.64 %	19.16 % 20.95 %	2.31 % 2.41 %
Yandex Mail	4602 4786	3523 3583	970 1090	109 113	76.55 % 74.86 %	21.08 % 22.77 %	2.37 % 2.36 %
GMX Mail	4884 4640	3652 3440	1126 1080	106 120	74.77 % 74.14 %	23.05 % 23.28 %	2.17 % 2.59 %
Zoho Mail	4719 4693	3669 3563	935 1013	115 117	77.75 % 75.92 %	19.81 % 21.59 %	2.44 % 2.49 %
ProtonMail	4809 4856	3772 3783	933 951	104 122	78.44 % 77.90 %	19.40 % 19.58 %	2.16 % 2.51 %
Custom Mail	4669 4542	3797 3565	778 868	94 109	81.32 % 78.49 %	16.66 % 19.11 %	2.01 % 2.40 %
iCloud Mail	4648 4782	3388 3421	1161 1231	99 130	72.89 % 71.54 %	24.98 % 25.74 %	2.13 % 2.72 %
Tuta	4741 4850	3737 3751	898 968	106 131	78.82 % 77.34 %	18.94 % 19.96 %	2.24 % 2.70 %
Juno.com	4766 4636	3779 3609	878 908	109 119	79.29 % 77.85 %	18.42 % 19.59 %	2.29 % 2.57 %
Mailfence	4753 4682	3741 3644	898 925	114 113	78.71 % 77.83 %	18.89 % 19.76 %	2.40 % 2.41 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.