MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 64.932	51.160 50.153	13.535 13.282	1.387 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.24 %	20.48 % 20.46 %	2.10 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5103	3984 3943	1035 1047	117 113	77.57 % 77.27 %	20.15 % 20.52 %	2.28 % 2.21 %
Elektronics	4977 4961	3884 3866	992 977	101 118	78.04 % 77.93 %	19.93 % 19.69 %	2.03 % 2.38 %
Entertainment	5090 5086	3923 3899	1055 1062	112 125	77.07 % 76.66 %	20.73 % 20.88 %	2.20 % 2.46 %
Cosmetics & Beauty	5184 5102	4023 3963	1054 1018	107 121	77.60 % 77.68 %	20.33 % 19.95 %	2.06 % 2.37 %
Food & Drink	5275 5136	4053 3928	1108 1081	114 127	76.83 % 76.48 %	21.00 % 21.05 %	2.16 % 2.47 %
Home & Garden	4841 4813	3737 3675	1002 1031	102 107	77.19 % 76.36 %	20.70 % 21.42 %	2.11 % 2.22 %
Finance	4984 5025	4024 4057	864 845	96 123	80.74 % 80.74 %	17.34 % 16.82 %	1.93 % 2.45 %
Health	5118 4953	4140 3995	872 846	106 112	80.89 % 80.66 %	17.04 % 17.08 %	2.07 % 2.26 %
Pets	4994 4990	3849 3847	1034 1031	111 112	77.07 % 77.09 %	20.70 % 20.66 %	2.22 % 2.24 %
Sport & Fitness	5103 4946	3901 3810	1104 1018	98 118	76.45 % 77.03 %	21.63 % 20.58 %	1.92 % 2.39 %
Job & Career	5105 4725	3861 3533	1133 1091	111 101	75.63 % 74.77 %	22.19 % 23.09 %	2.17 % 2.14 %
Dating	5136 5071	3754 3680	1280 1282	102 109	73.09 % 72.57 %	24.92 % 25.28 %	1.99 % 2.15 %
Other	5139 5021	4027 3957	1002 953	110 111	78.36 % 78.81 %	19.50 % 18.98 %	2.14 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4574	3505 3353	1166 1124	97 97	73.51 % 73.31 %	24.45 % 24.57 %	2.03 % 2.12 %
Outlook Mail	4707 4731	3566 3584	1045 1046	96 101	75.76 % 75.76 %	22.20 % 22.11 %	2.04 % 2.13 %
Yahoo Mail	4679 4397	3546 3385	1029 917	104 95	75.79 % 76.98 %	21.99 % 20.86 %	2.22 % 2.16 %
AOL Mail	4750 4653	3617 3547	1018 993	115 113	76.15 % 76.23 %	21.43 % 21.34 %	2.42 % 2.43 %
Mail.com	4786 4754	3790 3721	898 926	98 107	79.19 % 78.27 %	18.76 % 19.48 %	2.05 % 2.25 %
Yandex Mail	4665 4689	3606 3607	963 980	96 102	77.30 % 76.92 %	20.64 % 20.90 %	2.06 % 2.18 %
GMX Mail	4801 4629	3630 3482	1074 1048	97 99	75.61 % 75.22 %	22.37 % 22.64 %	2.02 % 2.14 %
Zoho Mail	4693 4600	3693 3586	896 907	104 107	78.69 % 77.96 %	19.09 % 19.72 %	2.22 % 2.33 %
ProtonMail	4705 4628	3720 3668	887 854	98 106	79.06 % 79.26 %	18.85 % 18.45 %	2.08 % 2.29 %
Custom Mail	4677 4683	3780 3768	807 799	90 116	80.82 % 80.46 %	17.25 % 17.06 %	1.92 % 2.48 %
iCloud Mail	4582 4593	3382 3406	1110 1080	90 107	73.81 % 74.16 %	24.23 % 23.51 %	1.96 % 2.33 %
Tuta	4734 4570	3727 3628	908 829	99 113	78.73 % 79.39 %	19.18 % 18.14 %	2.09 % 2.47 %
Juno.com	4865 4647	3883 3662	874 869	108 116	79.82 % 78.80 %	17.97 % 18.70 %	2.22 % 2.50 %
Mailfence	4670 4784	3715 3756	860 910	95 118	79.55 % 78.51 %	18.42 % 19.02 %	2.03 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.