MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.763	51.065 48.627	12.507 14.148	1.462 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 76.26 %	19.38 % 22.19 %	2.27 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 5052	3825 3843	979 1128	106 123	78.46 % 76.07 %	20.08 % 22.33 %	2.17 % 2.43 %
Elektronics	4838 4831	3830 3712	942 1058	103 118	79.16 % 76.84 %	19.47 % 21.90 %	2.13 % 2.44 %
Entertainment	5193 4928	4062 3748	1048 1120	118 118	78.22 % 76.06 %	20.18 % 22.73 %	2.27 % 2.39 %
Cosmetics & Beauty	4990 5169	3989 3952	913 1129	119 122	79.94 % 76.46 %	18.30 % 21.84 %	2.38 % 2.36 %
Food & Drink	5230 4895	4120 3714	1021 1094	129 120	78.78 % 75.87 %	19.52 % 22.35 %	2.47 % 2.45 %
Home & Garden	4733 4846	3704 3669	949 1102	111 114	78.26 % 75.71 %	20.05 % 22.74 %	2.35 % 2.35 %
Finance	4973 5029	4052 3930	855 1020	106 124	81.48 % 78.15 %	17.19 % 20.28 %	2.13 % 2.47 %
Health	4995 4894	4094 3867	847 954	114 102	81.96 % 79.02 %	16.96 % 19.49 %	2.28 % 2.08 %
Pets	4933 5017	3909 3813	937 1116	115 124	79.24 % 76.00 %	18.99 % 22.24 %	2.33 % 2.47 %
Sport & Fitness	4958 4830	3915 3686	983 1089	109 122	78.96 % 76.31 %	19.83 % 22.55 %	2.20 % 2.53 %
Job & Career	4998 4652	3859 3450	1057 1120	115 111	77.21 % 74.16 %	21.15 % 24.08 %	2.30 % 2.39 %
Dating	4840 4736	3712 3479	1048 1175	108 111	76.69 % 73.46 %	21.65 % 24.81 %	2.23 % 2.34 %
Other	4988 4884	3994 3764	928 1043	109 108	80.07 % 77.07 %	18.60 % 21.36 %	2.19 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4707	3701 3472	1051 1154	100 120	76.78 % 73.76 %	21.80 % 24.52 %	2.07 % 2.55 %
Outlook Mail	4592 4784	3603 3620	943 1099	99 109	78.46 % 75.67 %	20.54 % 22.97 %	2.16 % 2.28 %
Yahoo Mail	4594 4589	3586 3508	906 1011	112 113	78.06 % 76.44 %	19.72 % 22.03 %	2.44 % 2.46 %
AOL Mail	4861 4500	3820 3398	969 1033	111 108	78.58 % 75.51 %	19.93 % 22.96 %	2.28 % 2.40 %
Mail.com	4827 4714	3873 3636	880 1004	112 109	80.24 % 77.13 %	18.23 % 21.30 %	2.32 % 2.31 %
Yandex Mail	4728 4643	3693 3521	953 1066	115 107	78.11 % 75.83 %	20.16 % 22.96 %	2.43 % 2.30 %
GMX Mail	4845 4574	3773 3450	1031 1073	99 101	77.87 % 75.43 %	21.28 % 23.46 %	2.04 % 2.21 %
Zoho Mail	4651 4886	3739 3725	866 1097	115 110	80.39 % 76.24 %	18.62 % 22.45 %	2.47 % 2.25 %
ProtonMail	4713 4464	3793 3454	845 938	102 109	80.48 % 77.37 %	17.93 % 21.01 %	2.16 % 2.44 %
Custom Mail	4655 4727	3809 3657	772 984	96 116	81.83 % 77.36 %	16.58 % 20.82 %	2.06 % 2.45 %
iCloud Mail	4525 4605	3464 3400	1020 1120	99 114	76.55 % 73.83 %	22.54 % 24.32 %	2.19 % 2.48 %
Tuta	4762 4628	3840 3589	848 983	116 114	80.64 % 77.55 %	17.81 % 21.24 %	2.44 % 2.46 %
Juno.com	4807 4703	3870 3654	835 967	111 110	80.51 % 77.70 %	17.37 % 20.56 %	2.31 % 2.34 %
Mailfence	3164 3239	2501 2543	588 619	75 77	79.05 % 78.51 %	18.58 % 19.11 %	2.37 % 2.38 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.