MailChimp and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 71.595	356.201 56.977	89.847 11.590	17.116 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 79.58 %	19.40 % 16.19 %	3.70 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 5599	28540 4601	6055 803	1175 195	79.79 % 82.18 %	16.93 % 14.34 %	3.28 % 3.48 %
Elektronics	35758 5565	27828 4451	6685 862	1245 252	77.82 % 79.98 %	18.70 % 15.49 %	3.48 % 4.53 %
Entertainment	35145 5483	26925 4368	6884 895	1336 220	76.61 % 79.66 %	19.59 % 16.32 %	3.80 % 4.01 %
Cosmetics & Beauty	35614 5550	27346 4421	6952 900	1316 229	76.78 % 79.66 %	19.52 % 16.22 %	3.70 % 4.13 %
Food & Drink	35826 5506	28614 4509	6027 785	1185 212	79.87 % 81.89 %	16.82 % 14.26 %	3.31 % 3.85 %
Home & Garden	36118 5540	28804 4516	6127 791	1187 233	79.75 % 81.52 %	16.96 % 14.28 %	3.29 % 4.21 %
Finance	35456 5409	26140 4165	7869 990	1447 254	73.73 % 77.00 %	22.19 % 18.30 %	4.08 % 4.70 %
Health	35790 5405	26684 4235	7721 927	1385 243	74.56 % 78.35 %	21.57 % 17.15 %	3.87 % 4.50 %
Pets	34844 5395	27582 4359	6029 818	1233 218	79.16 % 80.80 %	17.30 % 15.16 %	3.54 % 4.04 %
Sport & Fitness	35117 5705	26688 4470	7054 987	1375 248	76.00 % 78.35 %	20.09 % 17.30 %	3.92 % 4.35 %
Job & Career	35501 5520	26626 4267	7410 1012	1465 241	75.00 % 77.30 %	20.87 % 18.33 %	4.13 % 4.37 %
Dating	36543 5526	26278 4257	8743 998	1522 271	71.91 % 77.04 %	23.93 % 18.06 %	4.16 % 4.90 %
Other	35682 5392	28146 4358	6291 822	1245 212	78.88 % 80.82 %	17.63 % 15.24 %	3.49 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 5348	32733 3956	10182 1108	1876 284	73.08 % 73.97 %	22.73 % 20.72 %	4.19 % 5.31 %
Outlook Mail	44335 5456	32982 4223	9561 965	1792 268	74.39 % 77.40 %	21.57 % 17.69 %	4.04 % 4.91 %
Yahoo Mail	44700 5540	34131 4391	8856 919	1713 230	76.36 % 79.26 %	19.81 % 16.59 %	3.83 % 4.15 %
AOL Mail	45061 5714	34401 4483	8962 953	1698 278	76.34 % 78.46 %	19.89 % 16.68 %	3.77 % 4.87 %
Mail.com	44765 5508	34632 4406	8495 863	1638 239	77.36 % 79.99 %	18.98 % 15.67 %	3.66 % 4.34 %
Yandex Mail	44994 5447	33790 4234	9454 964	1750 249	75.10 % 77.73 %	21.01 % 17.70 %	3.89 % 4.57 %
GMX Mail	44717 5398	34679 4415	8463 782	1575 201	77.55 % 81.79 %	18.93 % 14.49 %	3.52 % 3.72 %
Zoho Mail	44954 5510	35195 4478	8260 810	1499 222	78.29 % 81.27 %	18.37 % 14.70 %	3.33 % 4.03 %
ProtonMail	44201 5586	34824 4631	7883 774	1494 181	78.79 % 82.90 %	17.83 % 13.86 %	3.38 % 3.24 %
Custom Mail	44405 5466	35482 4485	7474 769	1449 212	79.91 % 82.05 %	16.83 % 14.07 %	3.26 % 3.88 %
iCloud Mail	5451 5572	4230 4238	949 1095	272 239	77.60 % 76.06 %	17.41 % 19.65 %	4.99 % 4.29 %
Tuta	5376 5511	4537 4486	666 807	173 218	84.39 % 81.40 %	12.39 % 14.64 %	3.22 % 3.96 %
Juno.com	5414 5539	4585 4551	642 781	187 207	84.69 % 82.16 %	11.86 % 14.10 %	3.45 % 3.74 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.