MailChimp and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.329 8.948	305.310 7.254	81.246 1.355	14.773 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.07 % 81.07 %	20.24 % 15.14 %	3.68 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30997 729	24500 605	5482 100	1015 24	79.04 % 82.99 %	17.69 % 13.72 %	3.27 % 3.29 %
Elektronics	30962 713	23813 583	6061 102	1088 28	76.91 % 81.77 %	19.58 % 14.31 %	3.51 % 3.93 %
Entertainment	30509 684	23092 553	6234 107	1183 24	75.69 % 80.85 %	20.43 % 15.64 %	3.88 % 3.51 %
Cosmetics & Beauty	30907 667	23473 542	6300 106	1134 19	75.95 % 81.26 %	20.38 % 15.89 %	3.67 % 2.85 %
Food & Drink	31020 714	24559 590	5449 95	1012 29	79.17 % 82.63 %	17.57 % 13.31 %	3.26 % 4.06 %
Home & Garden	31268 682	24723 568	5543 91	1002 23	79.07 % 83.28 %	17.73 % 13.34 %	3.20 % 3.37 %
Finance	30796 697	22417 542	7124 118	1255 37	72.79 % 77.76 %	23.13 % 16.93 %	4.08 % 5.31 %
Health	31074 665	22868 525	7012 106	1194 34	73.59 % 78.95 %	22.57 % 15.94 %	3.84 % 5.11 %
Pets	30098 664	23612 552	5424 92	1062 20	78.45 % 83.13 %	18.02 % 13.86 %	3.53 % 3.01 %
Sport & Fitness	30302 673	22798 533	6332 111	1172 29	75.24 % 79.20 %	20.90 % 16.49 %	3.87 % 4.31 %
Job & Career	30670 661	22759 528	6634 112	1277 21	74.21 % 79.88 %	21.63 % 16.94 %	4.16 % 3.18 %
Dating	31848 676	22560 527	7984 116	1304 33	70.84 % 77.96 %	25.07 % 17.16 %	4.09 % 4.88 %
Other	30878 723	24136 606	5667 99	1075 18	78.17 % 83.82 %	18.35 % 13.69 %	3.48 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40064 693	29112 519	9307 139	1645 35	72.66 % 74.89 %	23.23 % 20.06 %	4.11 % 5.05 %
Outlook Mail	39528 665	29115 522	8828 111	1585 32	73.66 % 78.50 %	22.33 % 16.69 %	4.01 % 4.81 %
Yahoo Mail	39961 675	30275 536	8172 106	1514 33	75.76 % 79.41 %	20.45 % 15.70 %	3.79 % 4.89 %
AOL Mail	40186 720	30427 574	8261 113	1498 33	75.72 % 79.72 %	20.56 % 15.69 %	3.73 % 4.58 %
Mail.com	40130 654	30774 543	7877 90	1479 21	76.69 % 83.03 %	19.63 % 13.76 %	3.69 % 3.21 %
Yandex Mail	40132 716	29886 558	8701 118	1545 40	74.47 % 77.93 %	21.68 % 16.48 %	3.85 % 5.59 %
GMX Mail	39937 699	30679 582	7871 94	1387 23	76.82 % 83.26 %	19.71 % 13.45 %	3.47 % 3.29 %
Zoho Mail	40202 710	31177 587	7669 97	1356 26	77.55 % 82.68 %	19.08 % 13.66 %	3.37 % 3.66 %
ProtonMail	39363 666	30704 560	7311 88	1348 18	78.00 % 84.08 %	18.57 % 13.21 %	3.42 % 2.70 %
Custom Mail	39785 637	31537 547	6930 81	1318 9	79.27 % 85.87 %	17.42 % 12.72 %	3.31 % 1.41 %
iCloud Mail	691 719	519 555	132 134	40 30	75.11 % 77.19 %	19.10 % 18.64 %	5.79 % 4.17 %
Tuta	651 692	539 579	92 92	20 21	82.80 % 83.67 %	14.13 % 13.29 %	3.07 % 3.03 %
Juno.com	699 702	566 592	95 92	38 18	80.97 % 84.33 %	13.59 % 13.11 %	5.44 % 2.56 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.