MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.240	51.160 50.398	13.384 13.343	1.392 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.25 %	20.30 % 20.45 %	2.11 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5144	3965 3942	1019 1089	115 113	77.76 % 76.63 %	19.98 % 21.17 %	2.26 % 2.20 %
Elektronics	5008 5097	3919 3976	990 1002	99 119	78.25 % 78.01 %	19.77 % 19.66 %	1.98 % 2.33 %
Entertainment	5033 4972	3870 3825	1048 1026	115 121	76.89 % 76.93 %	20.82 % 20.64 %	2.28 % 2.43 %
Cosmetics & Beauty	5185 5020	4035 3906	1039 996	111 118	77.82 % 77.81 %	20.04 % 19.84 %	2.14 % 2.35 %
Food & Drink	5184 5074	3994 3899	1077 1053	113 122	77.04 % 76.84 %	20.78 % 20.75 %	2.18 % 2.40 %
Home & Garden	4912 4840	3806 3707	998 1032	108 101	77.48 % 76.59 %	20.32 % 21.32 %	2.20 % 2.09 %
Finance	5032 5019	4079 4029	852 866	101 124	81.06 % 80.27 %	16.93 % 17.25 %	2.01 % 2.47 %
Health	5110 4997	4145 4040	860 845	105 112	81.12 % 80.85 %	16.83 % 16.91 %	2.05 % 2.24 %
Pets	4968 5068	3822 3904	1042 1049	104 115	76.93 % 77.03 %	20.97 % 20.70 %	2.09 % 2.27 %
Sport & Fitness	5174 5024	3965 3885	1105 1018	104 121	76.63 % 77.33 %	21.36 % 20.26 %	2.01 % 2.41 %
Job & Career	5121 4771	3890 3565	1122 1105	109 101	75.96 % 74.72 %	21.91 % 23.16 %	2.13 % 2.12 %
Dating	5104 5104	3750 3694	1256 1299	98 111	73.47 % 72.37 %	24.61 % 25.45 %	1.92 % 2.17 %
Other	5006 5110	3920 4026	976 963	110 121	78.31 % 78.79 %	19.50 % 18.85 %	2.20 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4516	3478 3314	1139 1112	96 90	73.80 % 73.38 %	24.17 % 24.62 %	2.04 % 1.99 %
Outlook Mail	4690 4739	3564 3592	1027 1043	99 104	75.99 % 75.80 %	21.90 % 22.01 %	2.11 % 2.19 %
Yahoo Mail	4677 4427	3550 3389	1021 940	106 98	75.90 % 76.55 %	21.83 % 21.23 %	2.27 % 2.21 %
AOL Mail	4716 4710	3603 3568	1001 1026	112 116	76.40 % 75.75 %	21.23 % 21.78 %	2.37 % 2.46 %
Mail.com	4803 4794	3813 3752	892 936	98 106	79.39 % 78.26 %	18.57 % 19.52 %	2.04 % 2.21 %
Yandex Mail	4594 4688	3559 3594	948 992	87 102	77.47 % 76.66 %	20.64 % 21.16 %	1.89 % 2.18 %
GMX Mail	4720 4597	3556 3470	1066 1022	98 105	75.34 % 75.48 %	22.58 % 22.23 %	2.08 % 2.28 %
Zoho Mail	4722 4658	3721 3631	901 921	100 106	78.80 % 77.95 %	19.08 % 19.77 %	2.12 % 2.28 %
ProtonMail	4770 4591	3778 3647	889 838	103 106	79.20 % 79.44 %	18.64 % 18.25 %	2.16 % 2.31 %
Custom Mail	4779 4670	3872 3774	809 786	98 110	81.02 % 80.81 %	16.93 % 16.83 %	2.05 % 2.36 %
iCloud Mail	4637 4601	3432 3413	1108 1077	97 111	74.01 % 74.18 %	23.89 % 23.41 %	2.09 % 2.41 %
Tuta	4747 4704	3763 3733	884 858	100 113	79.27 % 79.36 %	18.62 % 18.24 %	2.11 % 2.40 %
Juno.com	4755 4751	3805 3746	844 888	106 117	80.02 % 78.85 %	17.75 % 18.69 %	2.23 % 2.46 %
Mailfence	4613 4794	3666 3775	855 904	92 115	79.47 % 78.74 %	18.53 % 18.86 %	1.99 % 2.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.