MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.883	59.712 58.419	15.605 15.646	1.619 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.99 %	20.28 % 20.62 %	2.10 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5963	4655 4546	1204 1277	133 140	77.69 % 76.24 %	20.09 % 21.42 %	2.22 % 2.35 %
Elektronics	5825 6002	4567 4662	1145 1193	113 147	78.40 % 77.67 %	19.66 % 19.88 %	1.94 % 2.45 %
Entertainment	5903 5767	4538 4427	1232 1196	133 144	76.88 % 76.76 %	20.87 % 20.74 %	2.25 % 2.50 %
Cosmetics & Beauty	6045 5849	4714 4533	1199 1172	132 144	77.98 % 77.50 %	19.83 % 20.04 %	2.18 % 2.46 %
Food & Drink	5962 5864	4581 4503	1253 1220	128 141	76.84 % 76.79 %	21.02 % 20.80 %	2.15 % 2.40 %
Home & Garden	5803 5642	4506 4306	1172 1204	125 132	77.65 % 76.32 %	20.20 % 21.34 %	2.15 % 2.34 %
Finance	5858 5836	4742 4668	998 1022	118 146	80.95 % 79.99 %	17.04 % 17.51 %	2.01 % 2.50 %
Health	5981 5787	4863 4662	998 989	120 136	81.31 % 80.56 %	16.69 % 17.09 %	2.01 % 2.35 %
Pets	5832 5847	4494 4494	1216 1217	122 136	77.06 % 76.86 %	20.85 % 20.81 %	2.09 % 2.33 %
Sport & Fitness	5982 5781	4589 4456	1270 1182	123 143	76.71 % 77.08 %	21.23 % 20.45 %	2.06 % 2.47 %
Job & Career	5965 5626	4537 4169	1300 1327	128 130	76.06 % 74.10 %	21.79 % 23.59 %	2.15 % 2.31 %
Dating	5889 5974	4313 4319	1466 1523	110 132	73.24 % 72.30 %	24.89 % 25.49 %	1.87 % 2.21 %
Other	5899 5945	4613 4674	1152 1124	134 147	78.20 % 78.62 %	19.53 % 18.91 %	2.27 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5221	4125 3834	1335 1276	111 111	74.04 % 73.43 %	23.96 % 24.44 %	1.99 % 2.13 %
Outlook Mail	5472 5479	4161 4125	1196 1225	115 129	76.04 % 75.29 %	21.86 % 22.36 %	2.10 % 2.35 %
Yahoo Mail	5460 5230	4155 3999	1185 1107	120 124	76.10 % 76.46 %	21.70 % 21.17 %	2.20 % 2.37 %
AOL Mail	5454 5433	4171 4108	1160 1189	123 136	76.48 % 75.61 %	21.27 % 21.88 %	2.26 % 2.50 %
Mail.com	5536 5580	4394 4346	1029 1107	113 127	79.37 % 77.89 %	18.59 % 19.84 %	2.04 % 2.28 %
Yandex Mail	5330 5471	4125 4172	1104 1176	101 123	77.39 % 76.26 %	20.71 % 21.50 %	1.89 % 2.25 %
GMX Mail	5596 5383	4230 4056	1245 1196	121 131	75.59 % 75.35 %	22.25 % 22.22 %	2.16 % 2.43 %
Zoho Mail	5518 5433	4337 4211	1064 1092	117 130	78.60 % 77.51 %	19.28 % 20.10 %	2.12 % 2.39 %
ProtonMail	5600 5334	4443 4222	1034 984	123 128	79.34 % 79.15 %	18.46 % 18.45 %	2.20 % 2.40 %
Custom Mail	5477 5464	4443 4394	924 933	110 137	81.12 % 80.42 %	16.87 % 17.08 %	2.01 % 2.51 %
iCloud Mail	5452 5390	4036 3977	1303 1283	113 130	74.03 % 73.78 %	23.90 % 23.80 %	2.07 % 2.41 %
Tuta	5533 5469	4385 4328	1030 1006	118 135	79.25 % 79.14 %	18.62 % 18.39 %	2.13 % 2.47 %
Juno.com	5504 5495	4396 4329	985 1025	123 141	79.87 % 78.78 %	17.90 % 18.65 %	2.23 % 2.57 %
Mailfence	5433 5501	4311 4318	1011 1047	111 136	79.35 % 78.49 %	18.61 % 19.03 %	2.04 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.