MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.060	59.252 58.104	15.766 16.008	1.595 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.39 %	20.58 % 21.05 %	2.08 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5920	4621 4466	1214 1304	132 150	77.44 % 75.44 %	20.35 % 22.03 %	2.21 % 2.53 %
Elektronics	5833 6080	4562 4671	1155 1248	116 161	78.21 % 76.83 %	19.80 % 20.53 %	1.99 % 2.65 %
Entertainment	5887 5696	4518 4328	1242 1220	127 148	76.75 % 75.98 %	21.10 % 21.42 %	2.16 % 2.60 %
Cosmetics & Beauty	5995 5831	4649 4492	1213 1183	133 156	77.55 % 77.04 %	20.23 % 20.29 %	2.22 % 2.68 %
Food & Drink	5899 5938	4523 4519	1254 1272	122 147	76.67 % 76.10 %	21.26 % 21.42 %	2.07 % 2.48 %
Home & Garden	5782 5605	4470 4257	1189 1206	123 142	77.31 % 75.95 %	20.56 % 21.52 %	2.13 % 2.53 %
Finance	5772 5835	4663 4637	994 1042	115 156	80.79 % 79.47 %	17.22 % 17.86 %	1.99 % 2.67 %
Health	5975 5816	4841 4649	1020 1018	114 149	81.02 % 79.93 %	17.07 % 17.50 %	1.91 % 2.56 %
Pets	5858 5821	4488 4443	1246 1241	124 137	76.61 % 76.33 %	21.27 % 21.32 %	2.12 % 2.35 %
Sport & Fitness	5916 5852	4517 4474	1279 1225	120 153	76.35 % 76.45 %	21.62 % 20.93 %	2.03 % 2.61 %
Job & Career	5965 5698	4522 4193	1315 1364	128 141	75.81 % 73.59 %	22.05 % 23.94 %	2.15 % 2.47 %
Dating	5837 5975	4253 4290	1471 1541	113 144	72.86 % 71.80 %	25.20 % 25.79 %	1.94 % 2.41 %
Other	5927 5993	4625 4685	1174 1144	128 164	78.03 % 78.17 %	19.81 % 19.09 %	2.16 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5250	4089 3818	1328 1308	115 124	73.92 % 72.72 %	24.01 % 24.91 %	2.08 % 2.36 %
Outlook Mail	5564 5514	4210 4135	1236 1237	118 142	75.66 % 74.99 %	22.21 % 22.43 %	2.12 % 2.58 %
Yahoo Mail	5448 5260	4117 3954	1213 1172	118 134	75.57 % 75.17 %	22.27 % 22.28 %	2.17 % 2.55 %
AOL Mail	5409 5457	4134 4105	1161 1210	114 142	76.43 % 75.22 %	21.46 % 22.17 %	2.11 % 2.60 %
Mail.com	5504 5460	4344 4233	1044 1091	116 136	78.92 % 77.53 %	18.97 % 19.98 %	2.11 % 2.49 %
Yandex Mail	5317 5380	4106 4061	1115 1186	96 133	77.22 % 75.48 %	20.97 % 22.04 %	1.81 % 2.47 %
GMX Mail	5521 5467	4158 4087	1243 1234	120 146	75.31 % 74.76 %	22.51 % 22.57 %	2.17 % 2.67 %
Zoho Mail	5495 5426	4314 4201	1067 1092	114 133	78.51 % 77.42 %	19.42 % 20.13 %	2.07 % 2.45 %
ProtonMail	5549 5425	4390 4264	1043 1025	116 136	79.11 % 78.60 %	18.80 % 18.89 %	2.09 % 2.51 %
Custom Mail	5367 5513	4325 4405	933 967	109 141	80.59 % 79.90 %	17.38 % 17.54 %	2.03 % 2.56 %
iCloud Mail	5449 5455	4026 3973	1311 1341	112 141	73.89 % 72.83 %	24.06 % 24.58 %	2.06 % 2.58 %
Tuta	5457 5400	4309 4241	1035 1016	113 143	78.96 % 78.54 %	18.97 % 18.81 %	2.07 % 2.65 %
Juno.com	5540 5523	4416 4308	1000 1062	124 153	79.71 % 78.00 %	18.05 % 19.23 %	2.24 % 2.77 %
Mailfence	5461 5530	4314 4319	1037 1067	110 144	79.00 % 78.10 %	18.99 % 19.29 %	2.01 % 2.60 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.