MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.547	51.137 49.094	13.071 14.120	1.361 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 76.06 %	20.03 % 21.88 %	2.09 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5059	3871 3839	1037 1121	101 126	77.62 % 75.88 %	20.79 % 22.16 %	2.03 % 2.49 %
Elektronics	4907 4978	3871 3821	970 1057	94 126	78.89 % 76.76 %	19.77 % 21.23 %	1.92 % 2.53 %
Entertainment	5288 5004	4105 3771	1108 1134	111 128	77.63 % 75.36 %	20.95 % 22.66 %	2.10 % 2.56 %
Cosmetics & Beauty	5049 5094	3985 3896	967 1080	114 124	78.93 % 76.48 %	19.15 % 21.20 %	2.26 % 2.43 %
Food & Drink	5265 5062	4089 3823	1079 1128	121 125	77.66 % 75.52 %	20.49 % 22.28 %	2.30 % 2.47 %
Home & Garden	4715 4911	3648 3715	985 1105	102 116	77.37 % 75.65 %	20.89 % 22.50 %	2.16 % 2.36 %
Finance	5020 5039	4070 3961	868 972	98 129	81.08 % 78.61 %	17.29 % 19.29 %	1.95 % 2.56 %
Health	5008 4971	4086 3953	840 914	103 113	81.59 % 79.52 %	16.77 % 18.39 %	2.06 % 2.27 %
Pets	4928 5036	3860 3814	989 1105	105 132	78.33 % 75.73 %	20.07 % 21.94 %	2.13 % 2.62 %
Sport & Fitness	5039 4891	3930 3712	1033 1088	103 129	77.99 % 75.89 %	20.50 % 22.24 %	2.04 % 2.64 %
Job & Career	4989 4630	3816 3393	1090 1133	104 114	76.49 % 73.28 %	21.85 % 24.47 %	2.08 % 2.46 %
Dating	4949 4935	3721 3577	1147 1252	99 120	75.19 % 72.48 %	23.18 % 25.37 %	2.00 % 2.43 %
Other	5123 4937	4085 3819	958 1031	106 112	79.74 % 77.35 %	18.70 % 20.88 %	2.07 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4616	3618 3369	1136 1142	87 122	75.36 % 72.99 %	23.66 % 24.74 %	1.81 % 2.64 %
Outlook Mail	4589 4779	3525 3606	997 1083	89 112	76.81 % 75.46 %	21.73 % 22.66 %	1.94 % 2.34 %
Yahoo Mail	4637 4541	3550 3450	970 1002	108 113	76.56 % 75.97 %	20.92 % 22.07 %	2.33 % 2.49 %
AOL Mail	4887 4511	3788 3386	1014 1041	103 115	77.51 % 75.06 %	20.75 % 23.08 %	2.11 % 2.55 %
Mail.com	4789 4781	3814 3683	902 998	104 115	79.64 % 77.03 %	18.83 % 20.87 %	2.17 % 2.41 %
Yandex Mail	4681 4658	3641 3494	958 1075	105 112	77.78 % 75.01 %	20.47 % 23.08 %	2.24 % 2.40 %
GMX Mail	4864 4600	3723 3450	1076 1073	93 104	76.54 % 75.00 %	22.12 % 23.33 %	1.91 % 2.26 %
Zoho Mail	4722 4791	3765 3649	890 1055	108 112	79.73 % 76.16 %	18.85 % 22.02 %	2.29 % 2.34 %
ProtonMail	4729 4516	3786 3490	870 923	94 116	80.06 % 77.28 %	18.40 % 20.44 %	1.99 % 2.57 %
Custom Mail	4626 4727	3781 3689	770 926	87 117	81.73 % 78.04 %	16.65 % 19.59 %	1.88 % 2.48 %
iCloud Mail	4499 4569	3371 3361	1073 1114	89 118	74.93 % 73.56 %	23.85 % 24.38 %	1.98 % 2.58 %
Tuta	4741 4715	3807 3647	856 969	103 120	80.30 % 77.35 %	18.06 % 20.55 %	2.17 % 2.55 %
Juno.com	4741 4710	3812 3667	842 940	103 117	80.40 % 77.86 %	17.76 % 19.96 %	2.17 % 2.48 %
Mailfence	3961 4033	3156 3153	717 779	88 101	79.68 % 78.18 %	18.10 % 19.32 %	2.22 % 2.50 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.