MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.185	51.054 50.153	13.829 13.533	1.499 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 76.94 %	20.83 % 20.76 %	2.26 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5061	3894 3889	1089 1054	118 118	76.34 % 76.84 %	21.35 % 20.83 %	2.31 % 2.33 %
Elektronics	4904 5043	3804 3919	996 1007	104 117	77.57 % 77.71 %	20.31 % 19.97 %	2.12 % 2.32 %
Entertainment	5369 5009	4076 3816	1171 1073	122 120	75.92 % 76.18 %	21.81 % 21.42 %	2.27 % 2.40 %
Cosmetics & Beauty	5168 5165	4006 3989	1041 1056	121 120	77.52 % 77.23 %	20.14 % 20.45 %	2.34 % 2.32 %
Food & Drink	5285 5126	4035 3916	1124 1094	126 116	76.35 % 76.39 %	21.27 % 21.34 %	2.38 % 2.26 %
Home & Garden	4863 4941	3697 3776	1056 1057	110 108	76.02 % 76.42 %	21.71 % 21.39 %	2.26 % 2.19 %
Finance	5073 4994	4069 4012	898 860	106 122	80.21 % 80.34 %	17.70 % 17.22 %	2.09 % 2.44 %
Health	5124 5103	4147 4121	861 869	116 113	80.93 % 80.76 %	16.80 % 17.03 %	2.26 % 2.21 %
Pets	4941 5124	3794 3911	1033 1090	114 123	76.79 % 76.33 %	20.91 % 21.27 %	2.31 % 2.40 %
Sport & Fitness	5173 4949	3949 3797	1111 1030	113 122	76.34 % 76.72 %	21.48 % 20.81 %	2.18 % 2.47 %
Job & Career	5096 4643	3798 3435	1183 1105	115 103	74.53 % 73.98 %	23.21 % 23.80 %	2.26 % 2.22 %
Dating	5038 5001	3682 3629	1241 1261	115 111	73.08 % 72.57 %	24.63 % 25.21 %	2.28 % 2.22 %
Other	5247 5026	4103 3943	1025 977	119 106	78.20 % 78.45 %	19.53 % 19.44 %	2.27 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4467	3525 3273	1190 1084	99 110	73.22 % 73.27 %	24.72 % 24.27 %	2.06 % 2.46 %
Outlook Mail	4762 4749	3581 3602	1078 1046	103 101	75.20 % 75.85 %	22.64 % 22.03 %	2.16 % 2.13 %
Yahoo Mail	4667 4588	3510 3513	1038 970	119 105	75.21 % 76.57 %	22.24 % 21.14 %	2.55 % 2.29 %
AOL Mail	4835 4540	3679 3433	1043 999	113 108	76.09 % 75.62 %	21.57 % 22.00 %	2.34 % 2.38 %
Mail.com	4713 4832	3701 3771	903 952	109 109	78.53 % 78.04 %	19.16 % 19.70 %	2.31 % 2.26 %
Yandex Mail	4602 4701	3523 3574	970 1021	109 106	76.55 % 76.03 %	21.08 % 21.72 %	2.37 % 2.25 %
GMX Mail	4884 4503	3652 3390	1126 1019	106 94	74.77 % 75.28 %	23.05 % 22.63 %	2.17 % 2.09 %
Zoho Mail	4719 4711	3669 3628	935 977	115 106	77.75 % 77.01 %	19.81 % 20.74 %	2.44 % 2.25 %
ProtonMail	4809 4501	3772 3552	933 840	104 109	78.44 % 78.92 %	19.40 % 18.66 %	2.16 % 2.42 %
Custom Mail	4669 4741	3797 3784	778 846	94 111	81.32 % 79.81 %	16.66 % 17.84 %	2.01 % 2.34 %
iCloud Mail	4648 4564	3388 3364	1161 1091	99 109	72.89 % 73.71 %	24.98 % 23.90 %	2.13 % 2.39 %
Tuta	4741 4795	3737 3785	898 899	106 111	78.82 % 78.94 %	18.94 % 18.75 %	2.24 % 2.31 %
Juno.com	4766 4717	3779 3724	878 885	109 108	79.29 % 78.95 %	18.42 % 18.76 %	2.29 % 2.29 %
Mailfence	4753 4776	3741 3760	898 904	114 112	78.71 % 78.73 %	18.89 % 18.93 %	2.40 % 2.35 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.