MailChimp and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 44.630	334.666 35.409	85.970 7.341	16.080 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 79.34 %	19.69 % 16.45 %	3.68 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 3531	26813 2886	5793 517	1101 128	79.55 % 81.73 %	17.19 % 14.64 %	3.27 % 3.63 %
Elektronics	33735 3448	26154 2744	6409 545	1172 159	77.53 % 79.58 %	19.00 % 15.81 %	3.47 % 4.61 %
Entertainment	33216 3446	25344 2717	6602 576	1270 153	76.30 % 78.85 %	19.88 % 16.72 %	3.82 % 4.44 %
Cosmetics & Beauty	33580 3476	25695 2760	6651 576	1234 140	76.52 % 79.40 %	19.81 % 16.57 %	3.67 % 4.03 %
Food & Drink	33653 3502	26800 2868	5749 510	1104 124	79.64 % 81.90 %	17.08 % 14.56 %	3.28 % 3.54 %
Home & Garden	34056 3408	27087 2774	5864 494	1105 140	79.54 % 81.40 %	17.22 % 14.50 %	3.24 % 4.11 %
Finance	33485 3412	24596 2617	7534 632	1355 163	73.45 % 76.70 %	22.50 % 18.52 %	4.05 % 4.78 %
Health	33764 3384	25060 2645	7402 588	1302 151	74.22 % 78.16 %	21.92 % 17.38 %	3.86 % 4.46 %
Pets	32846 3326	25927 2674	5758 508	1161 144	78.94 % 80.40 %	17.53 % 15.27 %	3.53 % 4.33 %
Sport & Fitness	33031 3524	25021 2753	6728 619	1282 152	75.75 % 78.12 %	20.37 % 17.57 %	3.88 % 4.31 %
Job & Career	33466 3437	25014 2661	7067 640	1385 136	74.74 % 77.42 %	21.12 % 18.62 %	4.14 % 3.96 %
Dating	34524 3383	24682 2600	8403 618	1439 165	71.49 % 76.85 %	24.34 % 18.27 %	4.17 % 4.88 %
Other	33653 3353	26473 2710	6010 518	1170 125	78.66 % 80.82 %	17.86 % 15.45 %	3.48 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 3332	31217 2455	9797 701	1783 176	72.94 % 73.68 %	22.89 % 21.04 %	4.17 % 5.28 %
Outlook Mail	42276 3377	31349 2603	9233 611	1694 163	74.15 % 77.08 %	21.84 % 18.09 %	4.01 % 4.83 %
Yahoo Mail	42686 3413	32512 2698	8550 572	1624 143	76.17 % 79.05 %	20.03 % 16.76 %	3.80 % 4.19 %
AOL Mail	43038 3581	32769 2809	8653 606	1616 166	76.14 % 78.44 %	20.11 % 16.92 %	3.75 % 4.64 %
Mail.com	42806 3414	33015 2740	8220 537	1571 137	77.13 % 80.26 %	19.20 % 15.73 %	3.67 % 4.01 %
Yandex Mail	42868 3442	32101 2664	9112 617	1655 161	74.88 % 77.40 %	21.26 % 17.93 %	3.86 % 4.68 %
GMX Mail	42687 3346	33001 2737	8193 491	1493 118	77.31 % 81.80 %	19.19 % 14.67 %	3.50 % 3.53 %
Zoho Mail	42895 3381	33477 2743	7985 506	1433 132	78.04 % 81.13 %	18.62 % 14.97 %	3.34 % 3.90 %
ProtonMail	42174 3475	33117 2866	7632 494	1425 115	78.52 % 82.47 %	18.10 % 14.22 %	3.38 % 3.31 %
Custom Mail	42398 3448	33784 2827	7220 491	1394 130	79.68 % 81.99 %	17.03 % 14.24 %	3.29 % 3.77 %
iCloud Mail	3462 3557	2688 2691	590 710	184 156	77.64 % 75.65 %	17.04 % 19.96 %	5.31 % 4.39 %
Tuta	3355 3433	2855 2774	405 510	95 149	85.10 % 80.80 %	12.07 % 14.86 %	2.83 % 4.34 %
Juno.com	3274 3431	2781 2802	380 495	113 134	84.94 % 81.67 %	11.61 % 14.43 %	3.45 % 3.91 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.