MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.020	59.487 57.862	15.878 16.204	1.594 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.11 %	20.63 % 21.32 %	2.07 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5890	4650 4437	1219 1303	131 150	77.50 % 75.33 %	20.32 % 22.12 %	2.18 % 2.55 %
Elektronics	5883 6048	4607 4622	1161 1268	115 158	78.31 % 76.42 %	19.73 % 20.97 %	1.95 % 2.61 %
Entertainment	5935 5622	4556 4257	1250 1227	129 138	76.76 % 75.72 %	21.06 % 21.82 %	2.17 % 2.45 %
Cosmetics & Beauty	5962 5858	4613 4497	1217 1202	132 159	77.37 % 76.77 %	20.41 % 20.52 %	2.21 % 2.71 %
Food & Drink	5877 5897	4530 4470	1223 1282	124 145	77.08 % 75.80 %	20.81 % 21.74 %	2.11 % 2.46 %
Home & Garden	5876 5664	4533 4264	1218 1249	125 151	77.14 % 75.28 %	20.73 % 22.05 %	2.13 % 2.67 %
Finance	5828 5843	4709 4644	1005 1041	114 158	80.80 % 79.48 %	17.24 % 17.82 %	1.96 % 2.70 %
Health	5965 5767	4812 4577	1037 1043	116 147	80.67 % 79.37 %	17.38 % 18.09 %	1.94 % 2.55 %
Pets	5918 5816	4536 4417	1259 1258	123 141	76.65 % 75.95 %	21.27 % 21.63 %	2.08 % 2.42 %
Sport & Fitness	5894 5815	4500 4441	1275 1221	119 153	76.35 % 76.37 %	21.63 % 21.00 %	2.02 % 2.63 %
Job & Career	6055 5804	4585 4254	1341 1399	129 151	75.72 % 73.29 %	22.15 % 24.10 %	2.13 % 2.60 %
Dating	5860 5947	4263 4274	1486 1532	111 141	72.75 % 71.87 %	25.36 % 25.76 %	1.89 % 2.37 %
Other	5906 6049	4593 4708	1187 1179	126 162	77.77 % 77.83 %	20.10 % 19.49 %	2.13 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5282	4158 3834	1348 1320	118 128	73.93 % 72.59 %	23.97 % 24.99 %	2.10 % 2.42 %
Outlook Mail	5631 5454	4270 4062	1245 1254	116 138	75.83 % 74.48 %	22.11 % 22.99 %	2.06 % 2.53 %
Yahoo Mail	5381 5391	4091 4040	1175 1215	115 136	76.03 % 74.94 %	21.84 % 22.54 %	2.14 % 2.52 %
AOL Mail	5499 5521	4208 4151	1173 1226	118 144	76.52 % 75.19 %	21.33 % 22.21 %	2.15 % 2.61 %
Mail.com	5538 5367	4376 4152	1048 1084	114 131	79.02 % 77.36 %	18.92 % 20.20 %	2.06 % 2.44 %
Yandex Mail	5381 5350	4133 4037	1149 1180	99 133	76.81 % 75.46 %	21.35 % 22.06 %	1.84 % 2.49 %
GMX Mail	5464 5582	4128 4153	1219 1275	117 154	75.55 % 74.40 %	22.31 % 22.84 %	2.14 % 2.76 %
Zoho Mail	5556 5323	4351 4111	1090 1079	115 133	78.31 % 77.23 %	19.62 % 20.27 %	2.07 % 2.50 %
ProtonMail	5564 5454	4405 4278	1043 1039	116 137	79.17 % 78.44 %	18.75 % 19.05 %	2.08 % 2.51 %
Custom Mail	5358 5505	4305 4348	944 1016	109 141	80.35 % 78.98 %	17.62 % 18.46 %	2.03 % 2.56 %
iCloud Mail	5424 5399	3991 3902	1320 1359	113 138	73.58 % 72.27 %	24.34 % 25.17 %	2.08 % 2.56 %
Tuta	5520 5338	4346 4173	1060 1019	114 146	78.73 % 78.18 %	19.20 % 19.09 %	2.07 % 2.74 %
Juno.com	5487 5551	4361 4322	999 1075	127 154	79.48 % 77.86 %	18.21 % 19.37 %	2.31 % 2.77 %
Mailfence	5532 5503	4364 4299	1065 1063	103 141	78.89 % 78.12 %	19.25 % 19.32 %	1.86 % 2.56 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.