MailChimp and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 62.600	349.090 49.846	88.530 10.115	16.759 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 79.63 %	19.48 % 16.16 %	3.69 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 4926	27966 4050	5966 706	1149 170	79.72 % 82.22 %	17.01 % 14.33 %	3.28 % 3.45 %
Elektronics	35085 4870	27271 3891	6590 755	1224 224	77.73 % 79.90 %	18.78 % 15.50 %	3.49 % 4.60 %
Entertainment	34505 4832	26407 3841	6789 788	1309 203	76.53 % 79.49 %	19.68 % 16.31 %	3.79 % 4.20 %
Cosmetics & Beauty	34947 4831	26813 3848	6851 785	1283 198	76.72 % 79.65 %	19.60 % 16.25 %	3.67 % 4.10 %
Food & Drink	35135 4850	28031 3981	5937 691	1167 178	79.78 % 82.08 %	16.90 % 14.25 %	3.32 % 3.67 %
Home & Garden	35372 4866	28187 3970	6028 693	1157 203	79.69 % 81.59 %	17.04 % 14.24 %	3.27 % 4.17 %
Finance	34806 4748	25639 3655	7757 869	1410 224	73.66 % 76.98 %	22.29 % 18.30 %	4.05 % 4.72 %
Health	35129 4733	26161 3723	7614 810	1354 200	74.47 % 78.66 %	21.67 % 17.11 %	3.85 % 4.23 %
Pets	34197 4681	27046 3788	5941 703	1210 190	79.09 % 80.92 %	17.37 % 15.02 %	3.54 % 4.06 %
Sport & Fitness	34396 4964	26119 3898	6936 854	1341 212	75.94 % 78.53 %	20.17 % 17.20 %	3.90 % 4.27 %
Job & Career	34819 4779	26087 3691	7293 877	1439 211	74.92 % 77.23 %	20.95 % 18.35 %	4.13 % 4.42 %
Dating	35895 4790	25765 3681	8635 863	1495 246	71.78 % 76.85 %	24.06 % 18.02 %	4.16 % 5.14 %
Other	35012 4730	27598 3829	6193 721	1221 180	78.82 % 80.95 %	17.69 % 15.24 %	3.49 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 4720	32207 3489	10048 979	1844 252	73.03 % 73.92 %	22.79 % 20.74 %	4.18 % 5.34 %
Outlook Mail	43654 4764	32443 3697	9453 842	1758 225	74.32 % 77.60 %	21.65 % 17.67 %	4.03 % 4.72 %
Yahoo Mail	44057 4881	33629 3866	8754 807	1674 208	76.33 % 79.21 %	19.87 % 16.53 %	3.80 % 4.26 %
AOL Mail	44353 5010	33832 3936	8851 834	1670 240	76.28 % 78.56 %	19.96 % 16.65 %	3.77 % 4.79 %
Mail.com	44138 4802	34113 3848	8405 748	1620 206	77.29 % 80.13 %	19.04 % 15.58 %	3.67 % 4.29 %
Yandex Mail	44334 4750	33262 3699	9344 836	1728 215	75.03 % 77.87 %	21.08 % 17.60 %	3.90 % 4.53 %
GMX Mail	44042 4695	34126 3848	8370 679	1546 168	77.49 % 81.96 %	19.00 % 14.46 %	3.51 % 3.58 %
Zoho Mail	44249 4771	34612 3879	8162 699	1475 193	78.22 % 81.30 %	18.45 % 14.65 %	3.33 % 4.05 %
ProtonMail	43516 4917	34251 4076	7796 679	1469 162	78.71 % 82.90 %	17.92 % 13.81 %	3.38 % 3.29 %
Custom Mail	43754 4805	34935 3942	7391 676	1428 187	79.84 % 82.04 %	16.89 % 14.07 %	3.26 % 3.89 %
iCloud Mail	4808 4874	3742 3717	831 956	235 201	77.83 % 76.26 %	17.28 % 19.61 %	4.89 % 4.12 %
Tuta	4695 4790	3969 3887	577 700	149 203	84.54 % 81.15 %	12.29 % 14.61 %	3.17 % 4.24 %
Juno.com	4680 4821	3969 3962	548 680	163 179	84.81 % 82.18 %	11.71 % 14.10 %	3.48 % 3.71 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.