SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 66.082	50.153 51.160	13.282 13.535	1.497 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 77.42 %	20.46 % 20.48 %	2.31 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5136	3943 3984	1047 1035	113 117	77.27 % 77.57 %	20.52 % 20.15 %	2.21 % 2.28 %
Elektronics	4961 4977	3866 3884	977 992	118 101	77.93 % 78.04 %	19.69 % 19.93 %	2.38 % 2.03 %
Entertainment	5086 5090	3899 3923	1062 1055	125 112	76.66 % 77.07 %	20.88 % 20.73 %	2.46 % 2.20 %
Cosmetics & Beauty	5102 5184	3963 4023	1018 1054	121 107	77.68 % 77.60 %	19.95 % 20.33 %	2.37 % 2.06 %
Food & Drink	5136 5275	3928 4053	1081 1108	127 114	76.48 % 76.83 %	21.05 % 21.00 %	2.47 % 2.16 %
Home & Garden	4813 4841	3675 3737	1031 1002	107 102	76.36 % 77.19 %	21.42 % 20.70 %	2.22 % 2.11 %
Finance	5025 4984	4057 4024	845 864	123 96	80.74 % 80.74 %	16.82 % 17.34 %	2.45 % 1.93 %
Health	4953 5118	3995 4140	846 872	112 106	80.66 % 80.89 %	17.08 % 17.04 %	2.26 % 2.07 %
Pets	4990 4994	3847 3849	1031 1034	112 111	77.09 % 77.07 %	20.66 % 20.70 %	2.24 % 2.22 %
Sport & Fitness	4946 5103	3810 3901	1018 1104	118 98	77.03 % 76.45 %	20.58 % 21.63 %	2.39 % 1.92 %
Job & Career	4725 5105	3533 3861	1091 1133	101 111	74.77 % 75.63 %	23.09 % 22.19 %	2.14 % 2.17 %
Dating	5071 5136	3680 3754	1282 1280	109 102	72.57 % 73.09 %	25.28 % 24.92 %	2.15 % 1.99 %
Other	5021 5139	3957 4027	953 1002	111 110	78.81 % 78.36 %	18.98 % 19.50 %	2.21 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4768	3353 3505	1124 1166	97 97	73.31 % 73.51 %	24.57 % 24.45 %	2.12 % 2.03 %
Outlook Mail	4731 4707	3584 3566	1046 1045	101 96	75.76 % 75.76 %	22.11 % 22.20 %	2.13 % 2.04 %
Yahoo Mail	4397 4679	3385 3546	917 1029	95 104	76.98 % 75.79 %	20.86 % 21.99 %	2.16 % 2.22 %
AOL Mail	4653 4750	3547 3617	993 1018	113 115	76.23 % 76.15 %	21.34 % 21.43 %	2.43 % 2.42 %
Mail.com	4754 4786	3721 3790	926 898	107 98	78.27 % 79.19 %	19.48 % 18.76 %	2.25 % 2.05 %
Yandex Mail	4689 4665	3607 3606	980 963	102 96	76.92 % 77.30 %	20.90 % 20.64 %	2.18 % 2.06 %
GMX Mail	4629 4801	3482 3630	1048 1074	99 97	75.22 % 75.61 %	22.64 % 22.37 %	2.14 % 2.02 %
Zoho Mail	4600 4693	3586 3693	907 896	107 104	77.96 % 78.69 %	19.72 % 19.09 %	2.33 % 2.22 %
ProtonMail	4628 4705	3668 3720	854 887	106 98	79.26 % 79.06 %	18.45 % 18.85 %	2.29 % 2.08 %
Custom Mail	4683 4677	3768 3780	799 807	116 90	80.46 % 80.82 %	17.06 % 17.25 %	2.48 % 1.92 %
iCloud Mail	4593 4582	3406 3382	1080 1110	107 90	74.16 % 73.81 %	23.51 % 24.23 %	2.33 % 1.96 %
Tuta	4570 4734	3628 3727	829 908	113 99	79.39 % 78.73 %	18.14 % 19.18 %	2.47 % 2.09 %
Juno.com	4647 4865	3662 3883	869 874	116 108	78.80 % 79.82 %	18.70 % 17.97 %	2.50 % 2.22 %
Mailfence	4784 4670	3756 3715	910 860	118 95	78.51 % 79.55 %	19.02 % 18.42 %	2.47 % 2.03 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.