SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.763 64.544	48.627 51.065	14.148 12.507	1.517 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 79.12 %	22.19 % 19.38 %	2.38 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5052 4875	3843 3825	1128 979	123 106	76.07 % 78.46 %	22.33 % 20.08 %	2.43 % 2.17 %
Elektronics	4831 4838	3712 3830	1058 942	118 103	76.84 % 79.16 %	21.90 % 19.47 %	2.44 % 2.13 %
Entertainment	4928 5193	3748 4062	1120 1048	118 118	76.06 % 78.22 %	22.73 % 20.18 %	2.39 % 2.27 %
Cosmetics & Beauty	5169 4990	3952 3989	1129 913	122 119	76.46 % 79.94 %	21.84 % 18.30 %	2.36 % 2.38 %
Food & Drink	4895 5230	3714 4120	1094 1021	120 129	75.87 % 78.78 %	22.35 % 19.52 %	2.45 % 2.47 %
Home & Garden	4846 4733	3669 3704	1102 949	114 111	75.71 % 78.26 %	22.74 % 20.05 %	2.35 % 2.35 %
Finance	5029 4973	3930 4052	1020 855	124 106	78.15 % 81.48 %	20.28 % 17.19 %	2.47 % 2.13 %
Health	4894 4995	3867 4094	954 847	102 114	79.02 % 81.96 %	19.49 % 16.96 %	2.08 % 2.28 %
Pets	5017 4933	3813 3909	1116 937	124 115	76.00 % 79.24 %	22.24 % 18.99 %	2.47 % 2.33 %
Sport & Fitness	4830 4958	3686 3915	1089 983	122 109	76.31 % 78.96 %	22.55 % 19.83 %	2.53 % 2.20 %
Job & Career	4652 4998	3450 3859	1120 1057	111 115	74.16 % 77.21 %	24.08 % 21.15 %	2.39 % 2.30 %
Dating	4736 4840	3479 3712	1175 1048	111 108	73.46 % 76.69 %	24.81 % 21.65 %	2.34 % 2.23 %
Other	4884 4988	3764 3994	1043 928	108 109	77.07 % 80.07 %	21.36 % 18.60 %	2.21 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4820	3472 3701	1154 1051	120 100	73.76 % 76.78 %	24.52 % 21.80 %	2.55 % 2.07 %
Outlook Mail	4784 4592	3620 3603	1099 943	109 99	75.67 % 78.46 %	22.97 % 20.54 %	2.28 % 2.16 %
Yahoo Mail	4589 4594	3508 3586	1011 906	113 112	76.44 % 78.06 %	22.03 % 19.72 %	2.46 % 2.44 %
AOL Mail	4500 4861	3398 3820	1033 969	108 111	75.51 % 78.58 %	22.96 % 19.93 %	2.40 % 2.28 %
Mail.com	4714 4827	3636 3873	1004 880	109 112	77.13 % 80.24 %	21.30 % 18.23 %	2.31 % 2.32 %
Yandex Mail	4643 4728	3521 3693	1066 953	107 115	75.83 % 78.11 %	22.96 % 20.16 %	2.30 % 2.43 %
GMX Mail	4574 4845	3450 3773	1073 1031	101 99	75.43 % 77.87 %	23.46 % 21.28 %	2.21 % 2.04 %
Zoho Mail	4886 4651	3725 3739	1097 866	110 115	76.24 % 80.39 %	22.45 % 18.62 %	2.25 % 2.47 %
ProtonMail	4464 4713	3454 3793	938 845	109 102	77.37 % 80.48 %	21.01 % 17.93 %	2.44 % 2.16 %
Custom Mail	4727 4655	3657 3809	984 772	116 96	77.36 % 81.83 %	20.82 % 16.58 %	2.45 % 2.06 %
iCloud Mail	4605 4525	3400 3464	1120 1020	114 99	73.83 % 76.55 %	24.32 % 22.54 %	2.48 % 2.19 %
Tuta	4628 4762	3589 3840	983 848	114 116	77.55 % 80.64 %	21.24 % 17.81 %	2.46 % 2.44 %
Juno.com	4703 4807	3654 3870	967 835	110 111	77.70 % 80.51 %	20.56 % 17.37 %	2.34 % 2.31 %
Mailfence	3239 3164	2543 2501	619 588	77 75	78.51 % 79.05 %	19.11 % 18.58 %	2.38 % 2.37 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.