SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 76.936	58.419 59.712	15.646 15.605	1.818 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 77.61 %	20.62 % 20.28 %	2.40 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 5992	4546 4655	1277 1204	140 133	76.24 % 77.69 %	21.42 % 20.09 %	2.35 % 2.22 %
Elektronics	6002 5825	4662 4567	1193 1145	147 113	77.67 % 78.40 %	19.88 % 19.66 %	2.45 % 1.94 %
Entertainment	5767 5903	4427 4538	1196 1232	144 133	76.76 % 76.88 %	20.74 % 20.87 %	2.50 % 2.25 %
Cosmetics & Beauty	5849 6045	4533 4714	1172 1199	144 132	77.50 % 77.98 %	20.04 % 19.83 %	2.46 % 2.18 %
Food & Drink	5864 5962	4503 4581	1220 1253	141 128	76.79 % 76.84 %	20.80 % 21.02 %	2.40 % 2.15 %
Home & Garden	5642 5803	4306 4506	1204 1172	132 125	76.32 % 77.65 %	21.34 % 20.20 %	2.34 % 2.15 %
Finance	5836 5858	4668 4742	1022 998	146 118	79.99 % 80.95 %	17.51 % 17.04 %	2.50 % 2.01 %
Health	5787 5981	4662 4863	989 998	136 120	80.56 % 81.31 %	17.09 % 16.69 %	2.35 % 2.01 %
Pets	5847 5832	4494 4494	1217 1216	136 122	76.86 % 77.06 %	20.81 % 20.85 %	2.33 % 2.09 %
Sport & Fitness	5781 5982	4456 4589	1182 1270	143 123	77.08 % 76.71 %	20.45 % 21.23 %	2.47 % 2.06 %
Job & Career	5626 5965	4169 4537	1327 1300	130 128	74.10 % 76.06 %	23.59 % 21.79 %	2.31 % 2.15 %
Dating	5974 5889	4319 4313	1523 1466	132 110	72.30 % 73.24 %	25.49 % 24.89 %	2.21 % 1.87 %
Other	5945 5899	4674 4613	1124 1152	147 134	78.62 % 78.20 %	18.91 % 19.53 %	2.47 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5571	3834 4125	1276 1335	111 111	73.43 % 74.04 %	24.44 % 23.96 %	2.13 % 1.99 %
Outlook Mail	5479 5472	4125 4161	1225 1196	129 115	75.29 % 76.04 %	22.36 % 21.86 %	2.35 % 2.10 %
Yahoo Mail	5230 5460	3999 4155	1107 1185	124 120	76.46 % 76.10 %	21.17 % 21.70 %	2.37 % 2.20 %
AOL Mail	5433 5454	4108 4171	1189 1160	136 123	75.61 % 76.48 %	21.88 % 21.27 %	2.50 % 2.26 %
Mail.com	5580 5536	4346 4394	1107 1029	127 113	77.89 % 79.37 %	19.84 % 18.59 %	2.28 % 2.04 %
Yandex Mail	5471 5330	4172 4125	1176 1104	123 101	76.26 % 77.39 %	21.50 % 20.71 %	2.25 % 1.89 %
GMX Mail	5383 5596	4056 4230	1196 1245	131 121	75.35 % 75.59 %	22.22 % 22.25 %	2.43 % 2.16 %
Zoho Mail	5433 5518	4211 4337	1092 1064	130 117	77.51 % 78.60 %	20.10 % 19.28 %	2.39 % 2.12 %
ProtonMail	5334 5600	4222 4443	984 1034	128 123	79.15 % 79.34 %	18.45 % 18.46 %	2.40 % 2.20 %
Custom Mail	5464 5477	4394 4443	933 924	137 110	80.42 % 81.12 %	17.08 % 16.87 %	2.51 % 2.01 %
iCloud Mail	5390 5452	3977 4036	1283 1303	130 113	73.78 % 74.03 %	23.80 % 23.90 %	2.41 % 2.07 %
Tuta	5469 5533	4328 4385	1006 1030	135 118	79.14 % 79.25 %	18.39 % 18.62 %	2.47 % 2.13 %
Juno.com	5495 5504	4329 4396	1025 985	141 123	78.78 % 79.87 %	18.65 % 17.90 %	2.57 % 2.23 %
Mailfence	5501 5433	4318 4311	1047 1011	136 111	78.49 % 79.35 %	19.03 % 18.61 %	2.47 % 2.04 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.