SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 66.382	50.153 51.054	13.533 13.829	1.499 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 76.91 %	20.76 % 20.83 %	2.30 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 5101	3889 3894	1054 1089	118 118	76.84 % 76.34 %	20.83 % 21.35 %	2.33 % 2.31 %
Elektronics	5043 4904	3919 3804	1007 996	117 104	77.71 % 77.57 %	19.97 % 20.31 %	2.32 % 2.12 %
Entertainment	5009 5369	3816 4076	1073 1171	120 122	76.18 % 75.92 %	21.42 % 21.81 %	2.40 % 2.27 %
Cosmetics & Beauty	5165 5168	3989 4006	1056 1041	120 121	77.23 % 77.52 %	20.45 % 20.14 %	2.32 % 2.34 %
Food & Drink	5126 5285	3916 4035	1094 1124	116 126	76.39 % 76.35 %	21.34 % 21.27 %	2.26 % 2.38 %
Home & Garden	4941 4863	3776 3697	1057 1056	108 110	76.42 % 76.02 %	21.39 % 21.71 %	2.19 % 2.26 %
Finance	4994 5073	4012 4069	860 898	122 106	80.34 % 80.21 %	17.22 % 17.70 %	2.44 % 2.09 %
Health	5103 5124	4121 4147	869 861	113 116	80.76 % 80.93 %	17.03 % 16.80 %	2.21 % 2.26 %
Pets	5124 4941	3911 3794	1090 1033	123 114	76.33 % 76.79 %	21.27 % 20.91 %	2.40 % 2.31 %
Sport & Fitness	4949 5173	3797 3949	1030 1111	122 113	76.72 % 76.34 %	20.81 % 21.48 %	2.47 % 2.18 %
Job & Career	4643 5096	3435 3798	1105 1183	103 115	73.98 % 74.53 %	23.80 % 23.21 %	2.22 % 2.26 %
Dating	5001 5038	3629 3682	1261 1241	111 115	72.57 % 73.08 %	25.21 % 24.63 %	2.22 % 2.28 %
Other	5026 5247	3943 4103	977 1025	106 119	78.45 % 78.20 %	19.44 % 19.53 %	2.11 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4814	3273 3525	1084 1190	110 99	73.27 % 73.22 %	24.27 % 24.72 %	2.46 % 2.06 %
Outlook Mail	4749 4762	3602 3581	1046 1078	101 103	75.85 % 75.20 %	22.03 % 22.64 %	2.13 % 2.16 %
Yahoo Mail	4588 4667	3513 3510	970 1038	105 119	76.57 % 75.21 %	21.14 % 22.24 %	2.29 % 2.55 %
AOL Mail	4540 4835	3433 3679	999 1043	108 113	75.62 % 76.09 %	22.00 % 21.57 %	2.38 % 2.34 %
Mail.com	4832 4713	3771 3701	952 903	109 109	78.04 % 78.53 %	19.70 % 19.16 %	2.26 % 2.31 %
Yandex Mail	4701 4602	3574 3523	1021 970	106 109	76.03 % 76.55 %	21.72 % 21.08 %	2.25 % 2.37 %
GMX Mail	4503 4884	3390 3652	1019 1126	94 106	75.28 % 74.77 %	22.63 % 23.05 %	2.09 % 2.17 %
Zoho Mail	4711 4719	3628 3669	977 935	106 115	77.01 % 77.75 %	20.74 % 19.81 %	2.25 % 2.44 %
ProtonMail	4501 4809	3552 3772	840 933	109 104	78.92 % 78.44 %	18.66 % 19.40 %	2.42 % 2.16 %
Custom Mail	4741 4669	3784 3797	846 778	111 94	79.81 % 81.32 %	17.84 % 16.66 %	2.34 % 2.01 %
iCloud Mail	4564 4648	3364 3388	1091 1161	109 99	73.71 % 72.89 %	23.90 % 24.98 %	2.39 % 2.13 %
Tuta	4795 4741	3785 3737	899 898	111 106	78.94 % 78.82 %	18.75 % 18.94 %	2.31 % 2.24 %
Juno.com	4717 4766	3724 3779	885 878	108 109	78.95 % 79.29 %	18.76 % 18.42 %	2.29 % 2.29 %
Mailfence	4776 4753	3760 3741	904 898	112 114	78.73 % 78.71 %	18.93 % 18.89 %	2.35 % 2.40 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.