SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.240 65.936	50.398 51.160	13.343 13.384	1.499 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.25 % 77.59 %	20.45 % 20.30 %	2.30 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5144 5099	3942 3965	1089 1019	113 115	76.63 % 77.76 %	21.17 % 19.98 %	2.20 % 2.26 %
Elektronics	5097 5008	3976 3919	1002 990	119 99	78.01 % 78.25 %	19.66 % 19.77 %	2.33 % 1.98 %
Entertainment	4972 5033	3825 3870	1026 1048	121 115	76.93 % 76.89 %	20.64 % 20.82 %	2.43 % 2.28 %
Cosmetics & Beauty	5020 5185	3906 4035	996 1039	118 111	77.81 % 77.82 %	19.84 % 20.04 %	2.35 % 2.14 %
Food & Drink	5074 5184	3899 3994	1053 1077	122 113	76.84 % 77.04 %	20.75 % 20.78 %	2.40 % 2.18 %
Home & Garden	4840 4912	3707 3806	1032 998	101 108	76.59 % 77.48 %	21.32 % 20.32 %	2.09 % 2.20 %
Finance	5019 5032	4029 4079	866 852	124 101	80.27 % 81.06 %	17.25 % 16.93 %	2.47 % 2.01 %
Health	4997 5110	4040 4145	845 860	112 105	80.85 % 81.12 %	16.91 % 16.83 %	2.24 % 2.05 %
Pets	5068 4968	3904 3822	1049 1042	115 104	77.03 % 76.93 %	20.70 % 20.97 %	2.27 % 2.09 %
Sport & Fitness	5024 5174	3885 3965	1018 1105	121 104	77.33 % 76.63 %	20.26 % 21.36 %	2.41 % 2.01 %
Job & Career	4771 5121	3565 3890	1105 1122	101 109	74.72 % 75.96 %	23.16 % 21.91 %	2.12 % 2.13 %
Dating	5104 5104	3694 3750	1299 1256	111 98	72.37 % 73.47 %	25.45 % 24.61 %	2.17 % 1.92 %
Other	5110 5006	4026 3920	963 976	121 110	78.79 % 78.31 %	18.85 % 19.50 %	2.37 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4516 4713	3314 3478	1112 1139	90 96	73.38 % 73.80 %	24.62 % 24.17 %	1.99 % 2.04 %
Outlook Mail	4739 4690	3592 3564	1043 1027	104 99	75.80 % 75.99 %	22.01 % 21.90 %	2.19 % 2.11 %
Yahoo Mail	4427 4677	3389 3550	940 1021	98 106	76.55 % 75.90 %	21.23 % 21.83 %	2.21 % 2.27 %
AOL Mail	4710 4716	3568 3603	1026 1001	116 112	75.75 % 76.40 %	21.78 % 21.23 %	2.46 % 2.37 %
Mail.com	4794 4803	3752 3813	936 892	106 98	78.26 % 79.39 %	19.52 % 18.57 %	2.21 % 2.04 %
Yandex Mail	4688 4594	3594 3559	992 948	102 87	76.66 % 77.47 %	21.16 % 20.64 %	2.18 % 1.89 %
GMX Mail	4597 4720	3470 3556	1022 1066	105 98	75.48 % 75.34 %	22.23 % 22.58 %	2.28 % 2.08 %
Zoho Mail	4658 4722	3631 3721	921 901	106 100	77.95 % 78.80 %	19.77 % 19.08 %	2.28 % 2.12 %
ProtonMail	4591 4770	3647 3778	838 889	106 103	79.44 % 79.20 %	18.25 % 18.64 %	2.31 % 2.16 %
Custom Mail	4670 4779	3774 3872	786 809	110 98	80.81 % 81.02 %	16.83 % 16.93 %	2.36 % 2.05 %
iCloud Mail	4601 4637	3413 3432	1077 1108	111 97	74.18 % 74.01 %	23.41 % 23.89 %	2.41 % 2.09 %
Tuta	4704 4747	3733 3763	858 884	113 100	79.36 % 79.27 %	18.24 % 18.62 %	2.40 % 2.11 %
Juno.com	4751 4755	3746 3805	888 844	117 106	78.85 % 80.02 %	18.69 % 17.75 %	2.46 % 2.23 %
Mailfence	4794 4613	3775 3666	904 855	115 92	78.74 % 79.47 %	18.86 % 18.53 %	2.40 % 1.99 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.