SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.674 75.513	56.892 59.815	16.465 14.570	1.846 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.19 % 79.21 %	22.05 % 19.29 %	2.47 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 5755	4470 4524	1315 1147	147 119	75.89 % 78.61 %	22.33 % 19.93 %	2.50 % 2.07 %
Elektronics	5707 5687	4384 4519	1235 1090	145 115	76.82 % 79.46 %	21.64 % 19.17 %	2.54 % 2.02 %
Entertainment	5785 6048	4378 4743	1316 1211	149 129	75.68 % 78.42 %	22.75 % 20.02 %	2.58 % 2.13 %
Cosmetics & Beauty	5982 5894	4581 4716	1289 1075	146 134	76.58 % 80.01 %	21.55 % 18.24 %	2.44 % 2.27 %
Food & Drink	5794 6110	4382 4806	1299 1202	146 142	75.63 % 78.66 %	22.42 % 19.67 %	2.52 % 2.32 %
Home & Garden	5635 5541	4272 4344	1269 1105	133 123	75.81 % 78.40 %	22.52 % 19.94 %	2.36 % 2.22 %
Finance	5881 5767	4605 4702	1173 988	148 117	78.30 % 81.53 %	19.95 % 17.13 %	2.52 % 2.03 %
Health	5737 5806	4538 4768	1098 975	130 123	79.10 % 82.12 %	19.14 % 16.79 %	2.27 % 2.12 %
Pets	5847 5726	4442 4537	1291 1090	150 127	75.97 % 79.24 %	22.08 % 19.04 %	2.57 % 2.22 %
Sport & Fitness	5664 5840	4314 4610	1269 1157	148 122	76.17 % 78.94 %	22.40 % 19.81 %	2.61 % 2.09 %
Job & Career	5379 5775	3977 4475	1300 1209	131 124	73.94 % 77.49 %	24.17 % 20.94 %	2.44 % 2.15 %
Dating	5628 5705	4114 4363	1405 1252	138 118	73.10 % 76.48 %	24.96 % 21.95 %	2.45 % 2.07 %
Other	5745 5859	4435 4708	1206 1069	135 125	77.20 % 80.36 %	20.99 % 18.25 %	2.35 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5417 5571	3985 4262	1330 1233	141 108	73.56 % 76.50 %	24.55 % 22.13 %	2.60 % 1.94 %
Outlook Mail	5600 5371	4236 4200	1275 1113	133 111	75.64 % 78.20 %	22.77 % 20.72 %	2.38 % 2.07 %
Yahoo Mail	5284 5406	4017 4205	1176 1085	134 126	76.02 % 77.78 %	22.26 % 20.07 %	2.54 % 2.33 %
AOL Mail	5293 5645	3985 4437	1215 1124	132 123	75.29 % 78.60 %	22.95 % 19.91 %	2.49 % 2.18 %
Mail.com	5586 5653	4306 4537	1180 1028	135 126	77.09 % 80.26 %	21.12 % 18.19 %	2.42 % 2.23 %
Yandex Mail	5408 5417	4081 4253	1249 1073	129 124	75.46 % 78.51 %	23.10 % 19.81 %	2.39 % 2.29 %
GMX Mail	5321 5638	4006 4383	1243 1202	122 111	75.29 % 77.74 %	23.36 % 21.32 %	2.29 % 1.97 %
Zoho Mail	5687 5479	4333 4417	1266 1005	134 126	76.19 % 80.62 %	22.26 % 18.34 %	2.36 % 2.30 %
ProtonMail	5244 5535	4054 4464	1092 986	135 112	77.31 % 80.65 %	20.82 % 17.81 %	2.57 % 2.02 %
Custom Mail	5527 5423	4304 4450	1114 890	139 105	77.87 % 82.06 %	20.16 % 16.41 %	2.51 % 1.94 %
iCloud Mail	5366 5295	3960 4057	1298 1187	137 109	73.80 % 76.62 %	24.19 % 22.42 %	2.55 % 2.06 %
Tuta	5414 5554	4196 4492	1138 978	138 126	77.50 % 80.88 %	21.02 % 17.61 %	2.55 % 2.27 %
Juno.com	5494 5565	4276 4502	1110 949	136 123	77.83 % 80.90 %	20.20 % 17.05 %	2.48 % 2.21 %
Mailfence	4033 3961	3153 3156	779 717	101 88	78.18 % 79.68 %	19.32 % 18.10 %	2.50 % 2.22 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.