SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 76.613	58.104 59.252	16.008 15.766	1.948 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.34 %	21.05 % 20.58 %	2.56 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5967	4466 4621	1304 1214	150 132	75.44 % 77.44 %	22.03 % 20.35 %	2.53 % 2.21 %
Elektronics	6080 5833	4671 4562	1248 1155	161 116	76.83 % 78.21 %	20.53 % 19.80 %	2.65 % 1.99 %
Entertainment	5696 5887	4328 4518	1220 1242	148 127	75.98 % 76.75 %	21.42 % 21.10 %	2.60 % 2.16 %
Cosmetics & Beauty	5831 5995	4492 4649	1183 1213	156 133	77.04 % 77.55 %	20.29 % 20.23 %	2.68 % 2.22 %
Food & Drink	5938 5899	4519 4523	1272 1254	147 122	76.10 % 76.67 %	21.42 % 21.26 %	2.48 % 2.07 %
Home & Garden	5605 5782	4257 4470	1206 1189	142 123	75.95 % 77.31 %	21.52 % 20.56 %	2.53 % 2.13 %
Finance	5835 5772	4637 4663	1042 994	156 115	79.47 % 80.79 %	17.86 % 17.22 %	2.67 % 1.99 %
Health	5816 5975	4649 4841	1018 1020	149 114	79.93 % 81.02 %	17.50 % 17.07 %	2.56 % 1.91 %
Pets	5821 5858	4443 4488	1241 1246	137 124	76.33 % 76.61 %	21.32 % 21.27 %	2.35 % 2.12 %
Sport & Fitness	5852 5916	4474 4517	1225 1279	153 120	76.45 % 76.35 %	20.93 % 21.62 %	2.61 % 2.03 %
Job & Career	5698 5965	4193 4522	1364 1315	141 128	73.59 % 75.81 %	23.94 % 22.05 %	2.47 % 2.15 %
Dating	5975 5837	4290 4253	1541 1471	144 113	71.80 % 72.86 %	25.79 % 25.20 %	2.41 % 1.94 %
Other	5993 5927	4685 4625	1144 1174	164 128	78.17 % 78.03 %	19.09 % 19.81 %	2.74 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5532	3818 4089	1308 1328	124 115	72.72 % 73.92 %	24.91 % 24.01 %	2.36 % 2.08 %
Outlook Mail	5514 5564	4135 4210	1237 1236	142 118	74.99 % 75.66 %	22.43 % 22.21 %	2.58 % 2.12 %
Yahoo Mail	5260 5448	3954 4117	1172 1213	134 118	75.17 % 75.57 %	22.28 % 22.27 %	2.55 % 2.17 %
AOL Mail	5457 5409	4105 4134	1210 1161	142 114	75.22 % 76.43 %	22.17 % 21.46 %	2.60 % 2.11 %
Mail.com	5460 5504	4233 4344	1091 1044	136 116	77.53 % 78.92 %	19.98 % 18.97 %	2.49 % 2.11 %
Yandex Mail	5380 5317	4061 4106	1186 1115	133 96	75.48 % 77.22 %	22.04 % 20.97 %	2.47 % 1.81 %
GMX Mail	5467 5521	4087 4158	1234 1243	146 120	74.76 % 75.31 %	22.57 % 22.51 %	2.67 % 2.17 %
Zoho Mail	5426 5495	4201 4314	1092 1067	133 114	77.42 % 78.51 %	20.13 % 19.42 %	2.45 % 2.07 %
ProtonMail	5425 5549	4264 4390	1025 1043	136 116	78.60 % 79.11 %	18.89 % 18.80 %	2.51 % 2.09 %
Custom Mail	5513 5367	4405 4325	967 933	141 109	79.90 % 80.59 %	17.54 % 17.38 %	2.56 % 2.03 %
iCloud Mail	5455 5449	3973 4026	1341 1311	141 112	72.83 % 73.89 %	24.58 % 24.06 %	2.58 % 2.06 %
Tuta	5400 5457	4241 4309	1016 1035	143 113	78.54 % 78.96 %	18.81 % 18.97 %	2.65 % 2.07 %
Juno.com	5523 5540	4308 4416	1062 1000	153 124	78.00 % 79.71 %	19.23 % 18.05 %	2.77 % 2.24 %
Mailfence	5530 5461	4319 4314	1067 1037	144 110	78.10 % 79.00 %	19.29 % 18.99 %	2.60 % 2.01 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.