SendGrid and MailChimp Email Deliverability Comparison

SendGrid

MailChimp

In this comparison, the deliverability of SendGrid and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.959	57.862 59.487	16.204 15.878	1.954 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 77.30 %	21.32 % 20.63 %	2.57 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 6000	4437 4650	1303 1219	150 131	75.33 % 77.50 %	22.12 % 20.32 %	2.55 % 2.18 %
Elektronics	6048 5883	4622 4607	1268 1161	158 115	76.42 % 78.31 %	20.97 % 19.73 %	2.61 % 1.95 %
Entertainment	5622 5935	4257 4556	1227 1250	138 129	75.72 % 76.76 %	21.82 % 21.06 %	2.45 % 2.17 %
Cosmetics & Beauty	5858 5962	4497 4613	1202 1217	159 132	76.77 % 77.37 %	20.52 % 20.41 %	2.71 % 2.21 %
Food & Drink	5897 5877	4470 4530	1282 1223	145 124	75.80 % 77.08 %	21.74 % 20.81 %	2.46 % 2.11 %
Home & Garden	5664 5876	4264 4533	1249 1218	151 125	75.28 % 77.14 %	22.05 % 20.73 %	2.67 % 2.13 %
Finance	5843 5828	4644 4709	1041 1005	158 114	79.48 % 80.80 %	17.82 % 17.24 %	2.70 % 1.96 %
Health	5767 5965	4577 4812	1043 1037	147 116	79.37 % 80.67 %	18.09 % 17.38 %	2.55 % 1.94 %
Pets	5816 5918	4417 4536	1258 1259	141 123	75.95 % 76.65 %	21.63 % 21.27 %	2.42 % 2.08 %
Sport & Fitness	5815 5894	4441 4500	1221 1275	153 119	76.37 % 76.35 %	21.00 % 21.63 %	2.63 % 2.02 %
Job & Career	5804 6055	4254 4585	1399 1341	151 129	73.29 % 75.72 %	24.10 % 22.15 %	2.60 % 2.13 %
Dating	5947 5860	4274 4263	1532 1486	141 111	71.87 % 72.75 %	25.76 % 25.36 %	2.37 % 1.89 %
Other	6049 5906	4708 4593	1179 1187	162 126	77.83 % 77.77 %	19.49 % 20.10 %	2.68 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5624	3834 4158	1320 1348	128 118	72.59 % 73.93 %	24.99 % 23.97 %	2.42 % 2.10 %
Outlook Mail	5454 5631	4062 4270	1254 1245	138 116	74.48 % 75.83 %	22.99 % 22.11 %	2.53 % 2.06 %
Yahoo Mail	5391 5381	4040 4091	1215 1175	136 115	74.94 % 76.03 %	22.54 % 21.84 %	2.52 % 2.14 %
AOL Mail	5521 5499	4151 4208	1226 1173	144 118	75.19 % 76.52 %	22.21 % 21.33 %	2.61 % 2.15 %
Mail.com	5367 5538	4152 4376	1084 1048	131 114	77.36 % 79.02 %	20.20 % 18.92 %	2.44 % 2.06 %
Yandex Mail	5350 5381	4037 4133	1180 1149	133 99	75.46 % 76.81 %	22.06 % 21.35 %	2.49 % 1.84 %
GMX Mail	5582 5464	4153 4128	1275 1219	154 117	74.40 % 75.55 %	22.84 % 22.31 %	2.76 % 2.14 %
Zoho Mail	5323 5556	4111 4351	1079 1090	133 115	77.23 % 78.31 %	20.27 % 19.62 %	2.50 % 2.07 %
ProtonMail	5454 5564	4278 4405	1039 1043	137 116	78.44 % 79.17 %	19.05 % 18.75 %	2.51 % 2.08 %
Custom Mail	5505 5358	4348 4305	1016 944	141 109	78.98 % 80.35 %	18.46 % 17.62 %	2.56 % 2.03 %
iCloud Mail	5399 5424	3902 3991	1359 1320	138 113	72.27 % 73.58 %	25.17 % 24.34 %	2.56 % 2.08 %
Tuta	5338 5520	4173 4346	1019 1060	146 114	78.18 % 78.73 %	19.09 % 19.20 %	2.74 % 2.07 %
Juno.com	5551 5487	4322 4361	1075 999	154 127	77.86 % 79.48 %	19.37 % 18.21 %	2.77 % 2.31 %
Mailfence	5503 5532	4299 4364	1063 1065	141 103	78.12 % 78.89 %	19.32 % 19.25 %	2.56 % 1.86 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.