MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.274 76.826	59.590 60.320	15.974 15.093	1.710 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 78.52 %	20.67 % 19.65 %	2.21 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5915 5815	4534 4552	1248 1157	133 106	76.65 % 78.28 %	21.10 % 19.90 %	2.25 % 1.82 %
Elektronics	5727 5911	4455 4667	1154 1142	118 102	77.79 % 78.95 %	20.15 % 19.32 %	2.06 % 1.73 %
Entertainment	6159 5921	4695 4623	1325 1177	139 121	76.23 % 78.08 %	21.51 % 19.88 %	2.26 % 2.04 %
Cosmetics & Beauty	6057 6036	4701 4777	1217 1149	139 110	77.61 % 79.14 %	20.09 % 19.04 %	2.29 % 1.82 %
Food & Drink	6135 6057	4687 4746	1303 1197	145 114	76.40 % 78.36 %	21.24 % 19.76 %	2.36 % 1.88 %
Home & Garden	5751 5884	4385 4572	1234 1205	132 107	76.25 % 77.70 %	21.46 % 20.48 %	2.30 % 1.82 %
Finance	5913 5751	4765 4742	1028 909	120 100	80.59 % 82.46 %	17.39 % 15.81 %	2.03 % 1.74 %
Health	5947 5905	4821 4818	994 966	132 121	81.07 % 81.59 %	16.71 % 16.36 %	2.22 % 2.05 %
Pets	5798 5942	4460 4650	1207 1182	131 110	76.92 % 78.26 %	20.82 % 19.89 %	2.26 % 1.85 %
Sport & Fitness	6016 6031	4602 4725	1287 1208	127 98	76.50 % 78.35 %	21.39 % 20.03 %	2.11 % 1.62 %
Job & Career	5975 5686	4473 4355	1370 1229	132 102	74.86 % 76.59 %	22.93 % 21.61 %	2.21 % 1.79 %
Dating	5860 5890	4295 4331	1441 1455	124 104	73.29 % 73.53 %	24.59 % 24.70 %	2.12 % 1.77 %
Other	6021 5997	4717 4762	1166 1117	138 118	78.34 % 79.41 %	19.37 % 18.63 %	2.29 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5556 5379	4079 4005	1364 1269	113 105	73.42 % 74.46 %	24.55 % 23.59 %	2.03 % 1.95 %
Outlook Mail	5533 5438	4172 4171	1244 1169	117 98	75.40 % 76.70 %	22.48 % 21.50 %	2.11 % 1.80 %
Yahoo Mail	5422 5574	4089 4371	1199 1110	134 93	75.41 % 78.42 %	22.11 % 19.91 %	2.47 % 1.67 %
AOL Mail	5588 5473	4253 4280	1209 1094	126 99	76.11 % 78.20 %	21.64 % 19.99 %	2.25 % 1.81 %
Mail.com	5585 5389	4405 4298	1052 998	128 93	78.87 % 79.76 %	18.84 % 18.52 %	2.29 % 1.73 %
Yandex Mail	5389 5590	4131 4347	1136 1138	122 105	76.66 % 77.76 %	21.08 % 20.36 %	2.26 % 1.88 %
GMX Mail	5705 5488	4285 4182	1300 1191	120 115	75.11 % 76.20 %	22.79 % 21.70 %	2.10 % 2.10 %
Zoho Mail	5500 5505	4299 4416	1071 985	130 104	78.16 % 80.22 %	19.47 % 17.89 %	2.36 % 1.89 %
ProtonMail	5578 5612	4408 4509	1053 1000	117 103	79.02 % 80.35 %	18.88 % 17.82 %	2.10 % 1.84 %
Custom Mail	5464 5617	4439 4552	914 957	111 108	81.24 % 81.04 %	16.73 % 17.04 %	2.03 % 1.92 %
iCloud Mail	5377 5279	3927 3953	1336 1228	114 98	73.03 % 74.88 %	24.85 % 23.26 %	2.12 % 1.86 %
Tuta	5557 5256	4377 4224	1057 951	123 81	78.77 % 80.37 %	19.02 % 18.09 %	2.21 % 1.54 %
Juno.com	5539 5556	4401 4469	1008 980	130 107	79.45 % 80.44 %	18.20 % 17.64 %	2.35 % 1.93 %
Mailfence	5481 5670	4325 4543	1031 1023	125 104	78.91 % 80.12 %	18.81 % 18.04 %	2.28 % 1.83 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.