MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.697	59.252 59.560	15.766 15.507	1.595 1.630

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.66 %	20.58 % 20.22 %	2.08 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 6023	4621 4622	1214 1282	132 119	77.44 % 76.74 %	20.35 % 21.29 %	2.21 % 1.98 %
Elektronics	5833 5602	4562 4407	1155 1073	116 122	78.21 % 78.67 %	19.80 % 19.15 %	1.99 % 2.18 %
Entertainment	5887 5854	4518 4503	1242 1221	127 130	76.75 % 76.92 %	21.10 % 20.86 %	2.16 % 2.22 %
Cosmetics & Beauty	5995 6129	4649 4777	1213 1217	133 135	77.55 % 77.94 %	20.23 % 19.86 %	2.22 % 2.20 %
Food & Drink	5899 6135	4523 4757	1254 1246	122 132	76.67 % 77.54 %	21.26 % 20.31 %	2.07 % 2.15 %
Home & Garden	5782 5677	4470 4352	1189 1202	123 123	77.31 % 76.66 %	20.56 % 21.17 %	2.13 % 2.17 %
Finance	5772 5859	4663 4760	994 978	115 121	80.79 % 81.24 %	17.22 % 16.69 %	1.99 % 2.07 %
Health	5975 5838	4841 4722	1020 981	114 135	81.02 % 80.88 %	17.07 % 16.80 %	1.91 % 2.31 %
Pets	5858 5935	4488 4586	1246 1223	124 126	76.61 % 77.27 %	21.27 % 20.61 %	2.12 % 2.12 %
Sport & Fitness	5916 6101	4517 4734	1279 1243	120 124	76.35 % 77.59 %	21.62 % 20.37 %	2.03 % 2.03 %
Job & Career	5965 5798	4522 4356	1315 1325	128 117	75.81 % 75.13 %	22.05 % 22.85 %	2.15 % 2.02 %
Dating	5837 5872	4253 4318	1471 1436	113 118	72.86 % 73.54 %	25.20 % 24.46 %	1.94 % 2.01 %
Other	5927 5874	4625 4666	1174 1080	128 128	78.03 % 79.43 %	19.81 % 18.39 %	2.16 % 2.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5400	4089 3950	1328 1336	115 114	73.92 % 73.15 %	24.01 % 24.74 %	2.08 % 2.11 %
Outlook Mail	5564 5544	4210 4213	1236 1212	118 119	75.66 % 75.99 %	22.21 % 21.86 %	2.12 % 2.15 %
Yahoo Mail	5448 5631	4117 4323	1213 1193	118 115	75.57 % 76.77 %	22.27 % 21.19 %	2.17 % 2.04 %
AOL Mail	5409 5509	4134 4257	1161 1146	114 106	76.43 % 77.27 %	21.46 % 20.80 %	2.11 % 1.92 %
Mail.com	5504 5440	4344 4293	1044 1042	116 105	78.92 % 78.92 %	18.97 % 19.15 %	2.11 % 1.93 %
Yandex Mail	5317 5303	4106 4078	1115 1109	96 116	77.22 % 76.90 %	20.97 % 20.91 %	1.81 % 2.19 %
GMX Mail	5521 5477	4158 4121	1243 1227	120 129	75.31 % 75.24 %	22.51 % 22.40 %	2.17 % 2.36 %
Zoho Mail	5495 5434	4314 4317	1067 993	114 124	78.51 % 79.44 %	19.42 % 18.27 %	2.07 % 2.28 %
ProtonMail	5549 5445	4390 4352	1043 975	116 118	79.11 % 79.93 %	18.80 % 17.91 %	2.09 % 2.17 %
Custom Mail	5367 5547	4325 4451	933 983	109 113	80.59 % 80.24 %	17.38 % 17.72 %	2.03 % 2.04 %
iCloud Mail	5449 5449	4026 4022	1311 1310	112 117	73.89 % 73.81 %	24.06 % 24.04 %	2.06 % 2.15 %
Tuta	5457 5337	4309 4265	1035 972	113 100	78.96 % 79.91 %	18.97 % 18.21 %	2.07 % 1.87 %
Juno.com	5540 5444	4416 4328	1000 994	124 122	79.71 % 79.50 %	18.05 % 18.26 %	2.24 % 2.24 %
Mailfence	5461 5737	4314 4590	1037 1015	110 132	79.00 % 80.01 %	18.99 % 17.69 %	2.01 % 2.30 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.