MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 66.161	51.279 51.925	13.498 13.016	1.393 1.220

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 78.48 %	20.40 % 19.67 %	2.11 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4991	3951 3900	1056 1002	113 89	77.17 % 78.14 %	20.63 % 20.08 %	2.21 % 1.78 %
Elektronics	4901 5076	3847 4017	956 973	98 86	78.49 % 79.14 %	19.51 % 19.17 %	2.00 % 1.69 %
Entertainment	5184 5056	3990 3936	1082 1018	112 102	76.97 % 77.85 %	20.87 % 20.13 %	2.16 % 2.02 %
Cosmetics & Beauty	5182 5163	4025 4083	1048 987	109 93	77.67 % 79.08 %	20.22 % 19.12 %	2.10 % 1.80 %
Food & Drink	5293 5199	4058 4077	1117 1023	118 99	76.67 % 78.42 %	21.10 % 19.68 %	2.23 % 1.90 %
Home & Garden	4882 5013	3759 3899	1017 1022	106 92	77.00 % 77.78 %	20.83 % 20.39 %	2.17 % 1.84 %
Finance	5029 4939	4060 4072	872 779	97 88	80.73 % 82.45 %	17.34 % 15.77 %	1.93 % 1.78 %
Health	5101 5111	4143 4177	850 829	108 105	81.22 % 81.73 %	16.66 % 16.22 %	2.12 % 2.05 %
Pets	4972 5130	3836 4011	1029 1023	107 96	77.15 % 78.19 %	20.70 % 19.94 %	2.15 % 1.87 %
Sport & Fitness	5219 5222	3994 4083	1119 1054	106 85	76.53 % 78.19 %	21.44 % 20.18 %	2.03 % 1.63 %
Job & Career	5106 4970	3866 3802	1133 1081	107 87	75.71 % 76.50 %	22.19 % 21.75 %	2.10 % 1.75 %
Dating	5048 5118	3711 3761	1239 1262	98 95	73.51 % 73.49 %	24.54 % 24.66 %	1.94 % 1.86 %
Other	5133 5173	4039 4107	980 963	114 103	78.69 % 79.39 %	19.09 % 18.62 %	2.22 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4607	3557 3421	1183 1100	98 86	73.52 % 74.26 %	24.45 % 23.88 %	2.03 % 1.87 %
Outlook Mail	4761 4701	3595 3609	1070 1007	96 85	75.51 % 76.77 %	22.47 % 21.42 %	2.02 % 1.81 %
Yahoo Mail	4634 4808	3501 3773	1024 956	109 79	75.55 % 78.47 %	22.10 % 19.88 %	2.35 % 1.64 %
AOL Mail	4734 4764	3611 3713	1018 963	105 88	76.28 % 77.94 %	21.50 % 20.21 %	2.22 % 1.85 %
Mail.com	4888 4650	3873 3722	908 847	107 81	79.23 % 80.04 %	18.58 % 18.22 %	2.19 % 1.74 %
Yandex Mail	4597 4767	3554 3708	945 969	98 90	77.31 % 77.78 %	20.56 % 20.33 %	2.13 % 1.89 %
GMX Mail	4857 4624	3686 3509	1076 1016	95 99	75.89 % 75.89 %	22.15 % 21.97 %	1.96 % 2.14 %
Zoho Mail	4694 4760	3687 3826	902 846	105 88	78.55 % 80.38 %	19.22 % 17.77 %	2.24 % 1.85 %
ProtonMail	4821 4818	3833 3865	890 860	98 93	79.51 % 80.22 %	18.46 % 17.85 %	2.03 % 1.93 %
Custom Mail	4634 4876	3781 3958	764 827	89 91	81.59 % 81.17 %	16.49 % 16.96 %	1.92 % 1.87 %
iCloud Mail	4504 4528	3317 3390	1099 1055	88 83	73.65 % 74.87 %	24.40 % 23.30 %	1.95 % 1.83 %
Tuta	4738 4552	3741 3655	899 825	98 72	78.96 % 80.29 %	18.97 % 18.12 %	2.07 % 1.58 %
Juno.com	4781 4816	3831 3867	843 854	107 95	80.13 % 80.29 %	17.63 % 17.73 %	2.24 % 1.97 %
Mailfence	4689 4890	3712 3909	877 891	100 90	79.16 % 79.94 %	18.70 % 18.22 %	2.13 % 1.84 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.