MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.950	59.712 60.324	15.605 15.163	1.619 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 78.39 %	20.28 % 19.71 %	2.10 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 6050	4655 4690	1204 1247	133 113	77.69 % 77.52 %	20.09 % 20.61 %	2.22 % 1.87 %
Elektronics	5825 5807	4567 4580	1145 1117	113 110	78.40 % 78.87 %	19.66 % 19.24 %	1.94 % 1.89 %
Entertainment	5903 5873	4538 4552	1232 1201	133 120	76.88 % 77.51 %	20.87 % 20.45 %	2.25 % 2.04 %
Cosmetics & Beauty	6045 6037	4714 4753	1199 1163	132 121	77.98 % 78.73 %	19.83 % 19.26 %	2.18 % 2.00 %
Food & Drink	5962 6129	4581 4802	1253 1210	128 117	76.84 % 78.35 %	21.02 % 19.74 %	2.15 % 1.91 %
Home & Garden	5803 5749	4506 4463	1172 1179	125 107	77.65 % 77.63 %	20.20 % 20.51 %	2.15 % 1.86 %
Finance	5858 5933	4742 4880	998 948	118 105	80.95 % 82.25 %	17.04 % 15.98 %	2.01 % 1.77 %
Health	5981 5834	4863 4759	998 957	120 118	81.31 % 81.57 %	16.69 % 16.40 %	2.01 % 2.02 %
Pets	5832 5893	4494 4603	1216 1177	122 113	77.06 % 78.11 %	20.85 % 19.97 %	2.09 % 1.92 %
Sport & Fitness	5982 6056	4589 4741	1270 1205	123 110	76.71 % 78.29 %	21.23 % 19.90 %	2.06 % 1.82 %
Job & Career	5965 5839	4537 4457	1300 1278	128 104	76.06 % 76.33 %	21.79 % 21.89 %	2.15 % 1.78 %
Dating	5889 5873	4313 4344	1466 1421	110 108	73.24 % 73.97 %	24.89 % 24.20 %	1.87 % 1.84 %
Other	5899 5877	4613 4700	1152 1060	134 117	78.20 % 79.97 %	19.53 % 18.04 %	2.27 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5420	4125 4021	1335 1297	111 102	74.04 % 74.19 %	23.96 % 23.93 %	1.99 % 1.88 %
Outlook Mail	5472 5529	4161 4236	1196 1194	115 99	76.04 % 76.61 %	21.86 % 21.60 %	2.10 % 1.79 %
Yahoo Mail	5460 5724	4155 4459	1185 1165	120 100	76.10 % 77.90 %	21.70 % 20.35 %	2.20 % 1.75 %
AOL Mail	5454 5566	4171 4340	1160 1128	123 98	76.48 % 77.97 %	21.27 % 20.27 %	2.26 % 1.76 %
Mail.com	5536 5404	4394 4312	1029 994	113 98	79.37 % 79.79 %	18.59 % 18.39 %	2.04 % 1.81 %
Yandex Mail	5330 5312	4125 4107	1104 1099	101 106	77.39 % 77.32 %	20.71 % 20.69 %	1.89 % 2.00 %
GMX Mail	5596 5343	4230 4061	1245 1168	121 114	75.59 % 76.01 %	22.25 % 21.86 %	2.16 % 2.13 %
Zoho Mail	5518 5399	4337 4326	1064 968	117 105	78.60 % 80.13 %	19.28 % 17.93 %	2.12 % 1.94 %
ProtonMail	5600 5542	4443 4464	1034 971	123 107	79.34 % 80.55 %	18.46 % 17.52 %	2.20 % 1.93 %
Custom Mail	5477 5598	4443 4536	924 960	110 102	81.12 % 81.03 %	16.87 % 17.15 %	2.01 % 1.82 %
iCloud Mail	5452 5449	4036 4073	1303 1270	113 106	74.03 % 74.75 %	23.90 % 23.31 %	2.07 % 1.95 %
Tuta	5533 5343	4385 4305	1030 946	118 92	79.25 % 80.57 %	18.62 % 17.71 %	2.13 % 1.72 %
Juno.com	5504 5580	4396 4456	985 1007	123 117	79.87 % 79.86 %	17.90 % 18.05 %	2.23 % 2.10 %
Mailfence	5433 5741	4311 4628	1011 996	111 117	79.35 % 80.61 %	18.61 % 17.35 %	2.04 % 2.04 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.