MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.975	51.160 51.577	13.384 13.109	1.392 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 78.18 %	20.30 % 19.87 %	2.11 % 1.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5191	3965 4023	1019 1069	115 99	77.76 % 77.50 %	19.98 % 20.59 %	2.26 % 1.91 %
Elektronics	5008 5010	3919 3941	990 974	99 95	78.25 % 78.66 %	19.77 % 19.44 %	1.98 % 1.90 %
Entertainment	5033 4979	3870 3838	1048 1035	115 106	76.89 % 77.08 %	20.82 % 20.79 %	2.28 % 2.13 %
Cosmetics & Beauty	5185 5125	4035 4024	1039 997	111 104	77.82 % 78.52 %	20.04 % 19.45 %	2.14 % 2.03 %
Food & Drink	5184 5280	3994 4137	1077 1037	113 106	77.04 % 78.35 %	20.78 % 19.64 %	2.18 % 2.01 %
Home & Garden	4912 4947	3806 3828	998 1023	108 96	77.48 % 77.38 %	20.32 % 20.68 %	2.20 % 1.94 %
Finance	5032 5105	4079 4183	852 830	101 92	81.06 % 81.94 %	16.93 % 16.26 %	2.01 % 1.80 %
Health	5110 5036	4145 4094	860 837	105 105	81.12 % 81.29 %	16.83 % 16.62 %	2.05 % 2.08 %
Pets	4968 4994	3822 3903	1042 992	104 99	76.93 % 78.15 %	20.97 % 19.86 %	2.09 % 1.98 %
Sport & Fitness	5174 5208	3965 4060	1105 1051	104 97	76.63 % 77.96 %	21.36 % 20.18 %	2.01 % 1.86 %
Job & Career	5121 5055	3890 3850	1122 1113	109 92	75.96 % 76.16 %	21.91 % 22.02 %	2.13 % 1.82 %
Dating	5104 5042	3750 3707	1256 1239	98 96	73.47 % 73.52 %	24.61 % 24.57 %	1.92 % 1.90 %
Other	5006 5003	3920 3989	976 912	110 102	78.31 % 79.73 %	19.50 % 18.23 %	2.20 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4610	3478 3401	1139 1119	96 90	73.80 % 73.77 %	24.17 % 24.27 %	2.04 % 1.95 %
Outlook Mail	4690 4731	3564 3604	1027 1041	99 86	75.99 % 76.18 %	21.90 % 22.00 %	2.11 % 1.82 %
Yahoo Mail	4677 4827	3550 3749	1021 989	106 89	75.90 % 77.67 %	21.83 % 20.49 %	2.27 % 1.84 %
AOL Mail	4716 4779	3603 3707	1001 985	112 87	76.40 % 77.57 %	21.23 % 20.61 %	2.37 % 1.82 %
Mail.com	4803 4624	3813 3683	892 853	98 88	79.39 % 79.65 %	18.57 % 18.45 %	2.04 % 1.90 %
Yandex Mail	4594 4631	3559 3578	948 961	87 92	77.47 % 77.26 %	20.64 % 20.75 %	1.89 % 1.99 %
GMX Mail	4720 4603	3556 3488	1066 1014	98 101	75.34 % 75.78 %	22.58 % 22.03 %	2.08 % 2.19 %
Zoho Mail	4722 4641	3721 3721	901 828	100 92	78.80 % 80.18 %	19.08 % 17.84 %	2.12 % 1.98 %
ProtonMail	4770 4755	3778 3824	889 837	103 94	79.20 % 80.42 %	18.64 % 17.60 %	2.16 % 1.98 %
Custom Mail	4779 4843	3872 3917	809 835	98 91	81.02 % 80.88 %	16.93 % 17.24 %	2.05 % 1.88 %
iCloud Mail	4637 4706	3432 3502	1108 1110	97 94	74.01 % 74.42 %	23.89 % 23.59 %	2.09 % 2.00 %
Tuta	4747 4565	3763 3668	884 815	100 82	79.27 % 80.35 %	18.62 % 17.85 %	2.11 % 1.80 %
Juno.com	4755 4780	3805 3812	844 863	106 105	80.02 % 79.75 %	17.75 % 18.05 %	2.23 % 2.20 %
Mailfence	4613 4880	3666 3923	855 859	92 98	79.47 % 80.39 %	18.53 % 17.60 %	1.99 % 2.01 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.