MailChimp and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 53.202	334.666 42.014	85.970 8.822	16.080 2.366

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 78.97 %	19.69 % 16.58 %	3.68 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 4184	26813 3404	5793 613	1101 167	79.55 % 81.36 %	17.19 % 14.65 %	3.27 % 3.99 %
Elektronics	33735 4102	26154 3309	6409 643	1172 150	77.53 % 80.67 %	19.00 % 15.68 %	3.47 % 3.66 %
Entertainment	33216 4113	25344 3239	6602 691	1270 183	76.30 % 78.75 %	19.88 % 16.80 %	3.82 % 4.45 %
Cosmetics & Beauty	33580 4071	25695 3204	6651 672	1234 195	76.52 % 78.70 %	19.81 % 16.51 %	3.67 % 4.79 %
Food & Drink	33653 4137	26800 3347	5749 607	1104 183	79.64 % 80.90 %	17.08 % 14.67 %	3.28 % 4.42 %
Home & Garden	34056 4011	27087 3237	5864 593	1105 181	79.54 % 80.70 %	17.22 % 14.78 %	3.24 % 4.51 %
Finance	33485 4093	24596 3136	7534 764	1355 193	73.45 % 76.62 %	22.50 % 18.67 %	4.05 % 4.72 %
Health	33764 4070	25060 3178	7402 720	1302 172	74.22 % 78.08 %	21.92 % 17.69 %	3.86 % 4.23 %
Pets	32846 4084	25927 3291	5758 635	1161 158	78.94 % 80.58 %	17.53 % 15.55 %	3.53 % 3.87 %
Sport & Fitness	33031 3996	25021 3090	6728 706	1282 200	75.75 % 77.33 %	20.37 % 17.67 %	3.88 % 5.01 %
Job & Career	33466 4106	25014 3130	7067 772	1385 204	74.74 % 76.23 %	21.12 % 18.80 %	4.14 % 4.97 %
Dating	34524 4074	24682 3103	8403 760	1439 211	71.49 % 76.17 %	24.34 % 18.65 %	4.17 % 5.18 %
Other	33653 4161	26473 3346	6010 646	1170 169	78.66 % 80.41 %	17.86 % 15.53 %	3.48 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 4040	31217 2983	9797 847	1783 210	72.94 % 73.84 %	22.89 % 20.97 %	4.17 % 5.20 %
Outlook Mail	42276 4107	31349 3161	9233 745	1694 201	74.15 % 76.97 %	21.84 % 18.14 %	4.01 % 4.89 %
Yahoo Mail	42686 4100	32512 3219	8550 697	1624 184	76.17 % 78.51 %	20.03 % 17.00 %	3.80 % 4.49 %
AOL Mail	43038 3994	32769 3124	8653 682	1616 188	76.14 % 78.22 %	20.11 % 17.08 %	3.75 % 4.71 %
Mail.com	42806 4139	33015 3301	8220 672	1571 166	77.13 % 79.75 %	19.20 % 16.24 %	3.67 % 4.01 %
Yandex Mail	42868 4077	32101 3140	9112 739	1655 198	74.88 % 77.02 %	21.26 % 18.13 %	3.86 % 4.86 %
GMX Mail	42687 4158	33001 3367	8193 625	1493 166	77.31 % 80.98 %	19.19 % 15.03 %	3.50 % 3.99 %
Zoho Mail	42895 4073	33477 3300	7985 612	1433 161	78.04 % 81.02 %	18.62 % 15.03 %	3.34 % 3.95 %
ProtonMail	42174 4068	33117 3317	7632 580	1425 171	78.52 % 81.54 %	18.10 % 14.26 %	3.38 % 4.20 %
Custom Mail	42398 4161	33784 3415	7220 597	1394 149	79.68 % 82.07 %	17.03 % 14.35 %	3.29 % 3.58 %
iCloud Mail	3462 4084	2688 3015	590 820	184 249	77.64 % 73.82 %	17.04 % 20.08 %	5.31 % 6.10 %
Tuta	3355 4227	2855 3420	405 638	95 169	85.10 % 80.91 %	12.07 % 15.09 %	2.83 % 4.00 %
Juno.com	3274 3974	2781 3252	380 568	113 154	84.94 % 81.83 %	11.61 % 14.29 %	3.45 % 3.88 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.