MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.728	51.054 51.728	13.829 12.814	1.499 1.186

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.70 %	20.83 % 19.50 %	2.26 % 1.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 4958	3894 3893	1089 974	118 91	76.34 % 78.52 %	21.35 % 19.65 %	2.31 % 1.84 %
Elektronics	4904 5130	3804 4065	996 980	104 85	77.57 % 79.24 %	20.31 % 19.10 %	2.12 % 1.66 %
Entertainment	5369 5117	4076 4021	1171 996	122 100	75.92 % 78.58 %	21.81 % 19.46 %	2.27 % 1.95 %
Cosmetics & Beauty	5168 5089	4006 4029	1041 972	121 88	77.52 % 79.17 %	20.14 % 19.10 %	2.34 % 1.73 %
Food & Drink	5285 5219	4035 4088	1124 1032	126 99	76.35 % 78.33 %	21.27 % 19.77 %	2.38 % 1.90 %
Home & Garden	4863 5097	3697 3967	1056 1043	110 87	76.02 % 77.83 %	21.71 % 20.46 %	2.26 % 1.71 %
Finance	5073 4889	4069 4039	898 767	106 83	80.21 % 82.61 %	17.70 % 15.69 %	2.09 % 1.70 %
Health	5124 5007	4147 4094	861 815	116 98	80.93 % 81.77 %	16.80 % 16.28 %	2.26 % 1.96 %
Pets	4941 5079	3794 3986	1033 997	114 96	76.79 % 78.48 %	20.91 % 19.63 %	2.31 % 1.89 %
Sport & Fitness	5173 5129	3949 4018	1111 1026	113 85	76.34 % 78.34 %	21.48 % 20.00 %	2.18 % 1.66 %
Job & Career	5096 4829	3798 3719	1183 1023	115 87	74.53 % 77.01 %	23.21 % 21.18 %	2.26 % 1.80 %
Dating	5038 5015	3682 3706	1241 1222	115 87	73.08 % 73.90 %	24.63 % 24.37 %	2.28 % 1.73 %
Other	5247 5170	4103 4103	1025 967	119 100	78.20 % 79.36 %	19.53 % 18.70 %	2.27 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4604	3525 3440	1190 1075	99 89	73.22 % 74.72 %	24.72 % 23.35 %	2.06 % 1.93 %
Outlook Mail	4762 4643	3581 3574	1078 991	103 78	75.20 % 76.98 %	22.64 % 21.34 %	2.16 % 1.68 %
Yahoo Mail	4667 4707	3510 3701	1038 928	119 78	75.21 % 78.63 %	22.24 % 19.72 %	2.55 % 1.66 %
AOL Mail	4835 4653	3679 3641	1043 925	113 87	76.09 % 78.25 %	21.57 % 19.88 %	2.34 % 1.87 %
Mail.com	4713 4650	3701 3705	903 864	109 81	78.53 % 79.68 %	19.16 % 18.58 %	2.31 % 1.74 %
Yandex Mail	4602 4836	3523 3761	970 989	109 86	76.55 % 77.77 %	21.08 % 20.45 %	2.37 % 1.78 %
GMX Mail	4884 4677	3652 3571	1126 1014	106 92	74.77 % 76.35 %	23.05 % 21.68 %	2.17 % 1.97 %
Zoho Mail	4719 4728	3669 3784	935 856	115 88	77.75 % 80.03 %	19.81 % 18.10 %	2.44 % 1.86 %
ProtonMail	4809 4850	3772 3897	933 864	104 89	78.44 % 80.35 %	19.40 % 17.81 %	2.16 % 1.84 %
Custom Mail	4669 4782	3797 3894	778 795	94 93	81.32 % 81.43 %	16.66 % 16.62 %	2.01 % 1.94 %
iCloud Mail	4648 4459	3388 3350	1161 1024	99 85	72.89 % 75.13 %	24.98 % 22.96 %	2.13 % 1.91 %
Tuta	4741 4547	3737 3678	898 803	106 66	78.82 % 80.89 %	18.94 % 17.66 %	2.24 % 1.45 %
Juno.com	4766 4758	3779 3840	878 831	109 87	79.29 % 80.71 %	18.42 % 17.47 %	2.29 % 1.83 %
Mailfence	4753 4834	3741 3892	898 855	114 87	78.71 % 80.51 %	18.89 % 17.69 %	2.40 % 1.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.