MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 64.320	51.065 50.685	12.507 12.973	1.462 1.205

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.80 %	19.38 % 20.17 %	2.27 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4882	3825 3840	979 992	106 95	78.46 % 78.66 %	20.08 % 20.32 %	2.17 % 1.95 %
Elektronics	4838 5157	3830 4084	942 1021	103 88	79.16 % 79.19 %	19.47 % 19.80 %	2.13 % 1.71 %
Entertainment	5193 5008	4062 3932	1048 993	118 102	78.22 % 78.51 %	20.18 % 19.83 %	2.27 % 2.04 %
Cosmetics & Beauty	4990 4899	3989 3881	913 961	119 91	79.94 % 79.22 %	18.30 % 19.62 %	2.38 % 1.86 %
Food & Drink	5230 5009	4120 3938	1021 1017	129 95	78.78 % 78.62 %	19.52 % 20.30 %	2.47 % 1.90 %
Home & Garden	4733 5033	3704 3942	949 1046	111 90	78.26 % 78.32 %	20.05 % 20.78 %	2.35 % 1.79 %
Finance	4973 4773	4052 3869	855 859	106 92	81.48 % 81.06 %	17.19 % 18.00 %	2.13 % 1.93 %
Health	4995 4949	4094 3989	847 910	114 98	81.96 % 80.60 %	16.96 % 18.39 %	2.28 % 1.98 %
Pets	4933 4793	3909 3779	937 970	115 89	79.24 % 78.84 %	18.99 % 20.24 %	2.33 % 1.86 %
Sport & Fitness	4958 5130	3915 4044	983 1062	109 86	78.96 % 78.83 %	19.83 % 20.70 %	2.20 % 1.68 %
Job & Career	4998 4958	3859 3854	1057 1055	115 92	77.21 % 77.73 %	21.15 % 21.28 %	2.30 % 1.86 %
Dating	4840 4654	3712 3498	1048 1101	108 84	76.69 % 75.16 %	21.65 % 23.66 %	2.23 % 1.80 %
Other	4988 5075	3994 4035	928 986	109 103	80.07 % 79.51 %	18.60 % 19.43 %	2.19 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4688	3701 3577	1051 1048	100 96	76.78 % 76.30 %	21.80 % 22.35 %	2.07 % 2.05 %
Outlook Mail	4592 4721	3603 3665	943 1012	99 81	78.46 % 77.63 %	20.54 % 21.44 %	2.16 % 1.72 %
Yahoo Mail	4594 4726	3586 3724	906 961	112 89	78.06 % 78.80 %	19.72 % 20.33 %	2.44 % 1.88 %
AOL Mail	4861 4590	3820 3616	969 953	111 89	78.58 % 78.78 %	19.93 % 20.76 %	2.28 % 1.94 %
Mail.com	4827 4713	3873 3734	880 940	112 84	80.24 % 79.23 %	18.23 % 19.94 %	2.32 % 1.78 %
Yandex Mail	4728 4751	3693 3725	953 983	115 91	78.11 % 78.40 %	20.16 % 20.69 %	2.43 % 1.92 %
GMX Mail	4845 4712	3773 3643	1031 1007	99 93	77.87 % 77.31 %	21.28 % 21.37 %	2.04 % 1.97 %
Zoho Mail	4651 4954	3739 3943	866 972	115 98	80.39 % 79.59 %	18.62 % 19.62 %	2.47 % 1.98 %
ProtonMail	4713 4743	3793 3790	845 911	102 88	80.48 % 79.91 %	17.93 % 19.21 %	2.16 % 1.86 %
Custom Mail	4655 4687	3809 3782	772 845	96 94	81.83 % 80.69 %	16.58 % 18.03 %	2.06 % 2.01 %
iCloud Mail	4525 4613	3464 3501	1020 1026	99 83	76.55 % 75.89 %	22.54 % 22.24 %	2.19 % 1.80 %
Tuta	4762 4539	3840 3643	848 867	116 79	80.64 % 80.26 %	17.81 % 19.10 %	2.44 % 1.74 %
Juno.com	4807 4703	3870 3762	835 900	111 88	80.51 % 79.99 %	17.37 % 19.14 %	2.31 % 1.87 %
Mailfence	3164 3180	2501 2580	588 548	75 52	79.05 % 81.13 %	18.58 % 17.23 %	2.37 % 1.64 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.