MailChimp and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.329 17.819	305.310 13.985	81.246 3.005	14.773 829

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.07 % 78.48 %	20.24 % 16.86 %	3.68 % 4.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30997 1479	24500 1195	5482 221	1015 63	79.04 % 80.80 %	17.69 % 14.94 %	3.27 % 4.26 %
Elektronics	30962 1413	23813 1140	6061 224	1088 49	76.91 % 80.68 %	19.58 % 15.85 %	3.51 % 3.47 %
Entertainment	30509 1407	23092 1099	6234 243	1183 65	75.69 % 78.11 %	20.43 % 17.27 %	3.88 % 4.62 %
Cosmetics & Beauty	30907 1327	23473 1053	6300 219	1134 55	75.95 % 79.35 %	20.38 % 16.50 %	3.67 % 4.14 %
Food & Drink	31020 1347	24559 1075	5449 200	1012 72	79.17 % 79.81 %	17.57 % 14.85 %	3.26 % 5.35 %
Home & Garden	31268 1356	24723 1085	5543 204	1002 67	79.07 % 80.01 %	17.73 % 15.04 %	3.20 % 4.94 %
Finance	30796 1364	22417 1029	7124 259	1255 76	72.79 % 75.44 %	23.13 % 18.99 %	4.08 % 5.57 %
Health	31074 1306	22868 1014	7012 234	1194 58	73.59 % 77.64 %	22.57 % 17.92 %	3.84 % 4.44 %
Pets	30098 1375	23612 1092	5424 222	1062 61	78.45 % 79.42 %	18.02 % 16.15 %	3.53 % 4.44 %
Sport & Fitness	30302 1329	22798 1019	6332 237	1172 73	75.24 % 76.67 %	20.90 % 17.83 %	3.87 % 5.49 %
Job & Career	30670 1399	22759 1064	6634 263	1277 72	74.21 % 76.05 %	21.63 % 18.80 %	4.16 % 5.15 %
Dating	31848 1325	22560 1003	7984 257	1304 65	70.84 % 75.70 %	25.07 % 19.40 %	4.09 % 4.91 %
Other	30878 1392	24136 1117	5667 222	1075 53	78.17 % 80.24 %	18.35 % 15.95 %	3.48 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40064 1371	29112 996	9307 295	1645 80	72.66 % 72.65 %	23.23 % 21.52 %	4.11 % 5.84 %
Outlook Mail	39528 1420	29115 1090	8828 263	1585 67	73.66 % 76.76 %	22.33 % 18.52 %	4.01 % 4.72 %
Yahoo Mail	39961 1398	30275 1103	8172 241	1514 54	75.76 % 78.90 %	20.45 % 17.24 %	3.79 % 3.86 %
AOL Mail	40186 1365	30427 1063	8261 237	1498 65	75.72 % 77.88 %	20.56 % 17.36 %	3.73 % 4.76 %
Mail.com	40130 1426	30774 1134	7877 235	1479 57	76.69 % 79.52 %	19.63 % 16.48 %	3.69 % 4.00 %
Yandex Mail	40132 1371	29886 1042	8701 253	1545 76	74.47 % 76.00 %	21.68 % 18.45 %	3.85 % 5.54 %
GMX Mail	39937 1432	30679 1143	7871 220	1387 69	76.82 % 79.82 %	19.71 % 15.36 %	3.47 % 4.82 %
Zoho Mail	40202 1308	31177 1055	7669 199	1356 54	77.55 % 80.66 %	19.08 % 15.21 %	3.37 % 4.13 %
ProtonMail	39363 1328	30704 1078	7311 192	1348 58	78.00 % 81.17 %	18.57 % 14.46 %	3.42 % 4.37 %
Custom Mail	39785 1375	31537 1124	6930 203	1318 48	79.27 % 81.75 %	17.42 % 14.76 %	3.31 % 3.49 %
iCloud Mail	691 1316	519 966	132 267	40 83	75.11 % 73.40 %	19.10 % 20.29 %	5.79 % 6.31 %
Tuta	651 1436	539 1147	92 215	20 74	82.80 % 79.87 %	14.13 % 14.97 %	3.07 % 5.15 %
Juno.com	699 1273	566 1044	95 185	38 44	80.97 % 82.01 %	13.59 % 14.53 %	5.44 % 3.46 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.