MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.877	51.137 50.734	13.071 13.143	1.361 1.267

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.20 %	20.03 % 20.26 %	2.09 % 1.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4860	3871 3787	1037 996	101 94	77.62 % 77.92 %	20.79 % 20.49 %	2.03 % 1.93 %
Elektronics	4907 5171	3871 4067	970 1021	94 94	78.89 % 78.65 %	19.77 % 19.74 %	1.92 % 1.82 %
Entertainment	5288 5110	4105 3993	1108 1013	111 106	77.63 % 78.14 %	20.95 % 19.82 %	2.10 % 2.07 %
Cosmetics & Beauty	5049 4941	3985 3889	967 965	114 96	78.93 % 78.71 %	19.15 % 19.53 %	2.26 % 1.94 %
Food & Drink	5265 5105	4089 3970	1079 1046	121 104	77.66 % 77.77 %	20.49 % 20.49 %	2.30 % 2.04 %
Home & Garden	4715 5011	3648 3880	985 1066	102 92	77.37 % 77.43 %	20.89 % 21.27 %	2.16 % 1.84 %
Finance	5020 4887	4070 3975	868 845	98 92	81.08 % 81.34 %	17.29 % 17.29 %	1.95 % 1.88 %
Health	5008 4981	4086 4018	840 880	103 103	81.59 % 80.67 %	16.77 % 17.67 %	2.06 % 2.07 %
Pets	4928 4910	3860 3838	989 1008	105 99	78.33 % 78.17 %	20.07 % 20.53 %	2.13 % 2.02 %
Sport & Fitness	5039 5078	3930 3960	1033 1055	103 92	77.99 % 77.98 %	20.50 % 20.78 %	2.04 % 1.81 %
Job & Career	4989 4944	3816 3805	1090 1069	104 96	76.49 % 76.96 %	21.85 % 21.62 %	2.08 % 1.94 %
Dating	4949 4778	3721 3533	1147 1176	99 89	75.19 % 73.94 %	23.18 % 24.61 %	2.00 % 1.86 %
Other	5123 5101	4085 4019	958 1003	106 110	79.74 % 78.79 %	18.70 % 19.66 %	2.07 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4659	3618 3489	1136 1083	87 100	75.36 % 74.89 %	23.66 % 23.25 %	1.81 % 2.15 %
Outlook Mail	4589 4704	3525 3620	997 1025	89 87	76.81 % 76.96 %	21.73 % 21.79 %	1.94 % 1.85 %
Yahoo Mail	4637 4742	3550 3696	970 969	108 90	76.56 % 77.94 %	20.92 % 20.43 %	2.33 % 1.90 %
AOL Mail	4887 4576	3788 3566	1014 954	103 92	77.51 % 77.93 %	20.75 % 20.85 %	2.11 % 2.01 %
Mail.com	4789 4676	3814 3686	902 921	104 88	79.64 % 78.83 %	18.83 % 19.70 %	2.17 % 1.88 %
Yandex Mail	4681 4705	3641 3649	958 985	105 89	77.78 % 77.56 %	20.47 % 20.94 %	2.24 % 1.89 %
GMX Mail	4864 4707	3723 3594	1076 1036	93 98	76.54 % 76.35 %	22.12 % 22.01 %	1.91 % 2.08 %
Zoho Mail	4722 4871	3765 3860	890 943	108 99	79.73 % 79.24 %	18.85 % 19.36 %	2.29 % 2.03 %
ProtonMail	4729 4777	3786 3791	870 904	94 97	80.06 % 79.36 %	18.40 % 18.92 %	1.99 % 2.03 %
Custom Mail	4626 4688	3781 3781	770 834	87 96	81.73 % 80.65 %	16.65 % 17.79 %	1.88 % 2.05 %
iCloud Mail	4499 4569	3371 3436	1073 1035	89 90	74.93 % 75.20 %	23.85 % 22.65 %	1.98 % 1.97 %
Tuta	4741 4509	3807 3604	856 853	103 74	80.30 % 79.93 %	18.06 % 18.92 %	2.17 % 1.64 %
Juno.com	4741 4709	3812 3772	842 879	103 94	80.40 % 80.10 %	17.76 % 18.67 %	2.17 % 2.00 %
Mailfence	3961 3985	3156 3190	717 722	88 73	79.68 % 80.05 %	18.10 % 18.12 %	2.22 % 1.83 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.