MailChimp and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 71.148	349.090 56.238	88.530 11.784	16.759 3.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 79.04 %	19.48 % 16.56 %	3.69 % 4.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 5605	27966 4555	5966 828	1149 222	79.72 % 81.27 %	17.01 % 14.77 %	3.28 % 3.96 %
Elektronics	35085 5445	27271 4388	6590 847	1224 210	77.73 % 80.59 %	18.78 % 15.56 %	3.49 % 3.86 %
Entertainment	34505 5489	26407 4335	6789 921	1309 233	76.53 % 78.98 %	19.68 % 16.78 %	3.79 % 4.24 %
Cosmetics & Beauty	34947 5486	26813 4319	6851 907	1283 260	76.72 % 78.73 %	19.60 % 16.53 %	3.67 % 4.74 %
Food & Drink	35135 5478	28031 4454	5937 801	1167 223	79.78 % 81.31 %	16.90 % 14.62 %	3.32 % 4.07 %
Home & Garden	35372 5370	28187 4344	6028 793	1157 233	79.69 % 80.89 %	17.04 % 14.77 %	3.27 % 4.34 %
Finance	34806 5436	25639 4158	7757 1014	1410 264	73.66 % 76.49 %	22.29 % 18.65 %	4.05 % 4.86 %
Health	35129 5447	26161 4259	7614 960	1354 228	74.47 % 78.19 %	21.67 % 17.62 %	3.85 % 4.19 %
Pets	34197 5450	27046 4387	5941 851	1210 212	79.09 % 80.50 %	17.37 % 15.61 %	3.54 % 3.89 %
Sport & Fitness	34396 5374	26119 4163	6936 950	1341 261	75.94 % 77.47 %	20.17 % 17.68 %	3.90 % 4.86 %
Job & Career	34819 5542	26087 4227	7293 1035	1439 280	74.92 % 76.27 %	20.95 % 18.68 %	4.13 % 5.05 %
Dating	35895 5455	25765 4169	8635 1013	1495 273	71.78 % 76.43 %	24.06 % 18.57 %	4.16 % 5.00 %
Other	35012 5571	27598 4480	6193 864	1221 227	78.82 % 80.42 %	17.69 % 15.51 %	3.49 % 4.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 5432	32207 4019	10048 1139	1844 274	73.03 % 73.99 %	22.79 % 20.97 %	4.18 % 5.04 %
Outlook Mail	43654 5428	32443 4186	9453 982	1758 260	74.32 % 77.12 %	21.65 % 18.09 %	4.03 % 4.79 %
Yahoo Mail	44057 5506	33629 4334	8754 935	1674 237	76.33 % 78.71 %	19.87 % 16.98 %	3.80 % 4.30 %
AOL Mail	44353 5396	33832 4225	8851 925	1670 246	76.28 % 78.30 %	19.96 % 17.14 %	3.77 % 4.56 %
Mail.com	44138 5531	34113 4417	8405 896	1620 218	77.29 % 79.86 %	19.04 % 16.20 %	3.67 % 3.94 %
Yandex Mail	44334 5461	33262 4207	9344 985	1728 269	75.03 % 77.04 %	21.08 % 18.04 %	3.90 % 4.93 %
GMX Mail	44042 5550	34126 4497	8370 835	1546 218	77.49 % 81.03 %	19.00 % 15.05 %	3.51 % 3.93 %
Zoho Mail	44249 5463	34612 4431	8162 822	1475 210	78.22 % 81.11 %	18.45 % 15.05 %	3.33 % 3.84 %
ProtonMail	43516 5486	34251 4470	7796 781	1469 235	78.71 % 81.48 %	17.92 % 14.24 %	3.38 % 4.28 %
Custom Mail	43754 5512	34935 4519	7391 786	1428 207	79.84 % 81.98 %	16.89 % 14.26 %	3.26 % 3.76 %
iCloud Mail	4808 5519	3742 4080	831 1107	235 332	77.83 % 73.93 %	17.28 % 20.06 %	4.89 % 6.02 %
Tuta	4695 5542	3969 4493	577 831	149 218	84.54 % 81.07 %	12.29 % 14.99 %	3.17 % 3.93 %
Juno.com	4680 5322	3969 4360	548 760	163 202	84.81 % 81.92 %	11.71 % 14.28 %	3.48 % 3.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.