MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 77.408	59.487 60.553	15.878 15.325	1.594 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 78.23 %	20.63 % 19.80 %	2.07 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 6096	4650 4726	1219 1255	131 115	77.50 % 77.53 %	20.32 % 20.59 %	2.18 % 1.89 %
Elektronics	5883 5709	4607 4520	1161 1075	115 114	78.31 % 79.17 %	19.73 % 18.83 %	1.95 % 2.00 %
Entertainment	5935 5907	4556 4562	1250 1221	129 124	76.76 % 77.23 %	21.06 % 20.67 %	2.17 % 2.10 %
Cosmetics & Beauty	5962 6187	4613 4846	1217 1218	132 123	77.37 % 78.33 %	20.41 % 19.69 %	2.21 % 1.99 %
Food & Drink	5877 6116	4530 4796	1223 1199	124 121	77.08 % 78.42 %	20.81 % 19.60 %	2.11 % 1.98 %
Home & Garden	5876 5796	4533 4488	1218 1190	125 118	77.14 % 77.43 %	20.73 % 20.53 %	2.13 % 2.04 %
Finance	5828 5940	4709 4838	1005 981	114 121	80.80 % 81.45 %	17.24 % 16.52 %	1.96 % 2.04 %
Health	5965 5829	4812 4751	1037 954	116 124	80.67 % 81.51 %	17.38 % 16.37 %	1.94 % 2.13 %
Pets	5918 5922	4536 4624	1259 1181	123 117	76.65 % 78.08 %	21.27 % 19.94 %	2.08 % 1.98 %
Sport & Fitness	5894 6163	4500 4802	1275 1243	119 118	76.35 % 77.92 %	21.63 % 20.17 %	2.02 % 1.91 %
Job & Career	6055 5850	4585 4434	1341 1306	129 110	75.72 % 75.79 %	22.15 % 22.32 %	2.13 % 1.88 %
Dating	5860 5923	4263 4380	1486 1434	111 109	72.75 % 73.95 %	25.36 % 24.21 %	1.89 % 1.84 %
Other	5906 5970	4593 4786	1187 1068	126 116	77.77 % 80.17 %	20.10 % 17.89 %	2.13 % 1.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5369	4158 3965	1348 1298	118 106	73.93 % 73.85 %	23.97 % 24.18 %	2.10 % 1.97 %
Outlook Mail	5631 5687	4270 4349	1245 1223	116 115	75.83 % 76.47 %	22.11 % 21.51 %	2.06 % 2.02 %
Yahoo Mail	5381 5694	4091 4408	1175 1177	115 109	76.03 % 77.41 %	21.84 % 20.67 %	2.14 % 1.91 %
AOL Mail	5499 5542	4208 4311	1173 1134	118 97	76.52 % 77.79 %	21.33 % 20.46 %	2.15 % 1.75 %
Mail.com	5538 5414	4376 4300	1048 1021	114 93	79.02 % 79.42 %	18.92 % 18.86 %	2.06 % 1.72 %
Yandex Mail	5381 5289	4133 4108	1149 1074	99 107	76.81 % 77.67 %	21.35 % 20.31 %	1.84 % 2.02 %
GMX Mail	5464 5567	4128 4210	1219 1232	117 125	75.55 % 75.62 %	22.31 % 22.13 %	2.14 % 2.25 %
Zoho Mail	5556 5664	4351 4552	1090 991	115 121	78.31 % 80.37 %	19.62 % 17.50 %	2.07 % 2.14 %
ProtonMail	5564 5475	4405 4415	1043 953	116 107	79.17 % 80.64 %	18.75 % 17.41 %	2.08 % 1.95 %
Custom Mail	5358 5543	4305 4475	944 959	109 109	80.35 % 80.73 %	17.62 % 17.30 %	2.03 % 1.97 %
iCloud Mail	5424 5562	3991 4116	1320 1338	113 108	73.58 % 74.00 %	24.34 % 24.06 %	2.08 % 1.94 %
Tuta	5520 5325	4346 4294	1060 939	114 92	78.73 % 80.64 %	19.20 % 17.63 %	2.07 % 1.73 %
Juno.com	5487 5465	4361 4357	999 998	127 110	79.48 % 79.73 %	18.21 % 18.26 %	2.31 % 2.01 %
Mailfence	5532 5812	4364 4693	1065 988	103 131	78.89 % 80.75 %	19.25 % 17.00 %	1.86 % 2.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.