MailChimp and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 80.139	356.201 63.219	89.847 13.357	17.116 3.563

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.89 %	19.40 % 16.67 %	3.70 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 6312	28540 5118	6055 934	1175 260	79.79 % 81.08 %	16.93 % 14.80 %	3.28 % 4.12 %
Elektronics	35758 6147	27828 4944	6685 962	1245 241	77.82 % 80.43 %	18.70 % 15.65 %	3.48 % 3.92 %
Entertainment	35145 6187	26925 4879	6884 1045	1336 263	76.61 % 78.86 %	19.59 % 16.89 %	3.80 % 4.25 %
Cosmetics & Beauty	35614 6230	27346 4894	6952 1038	1316 298	76.78 % 78.56 %	19.52 % 16.66 %	3.70 % 4.78 %
Food & Drink	35826 6146	28614 4994	6027 906	1185 246	79.87 % 81.26 %	16.82 % 14.74 %	3.31 % 4.00 %
Home & Garden	36118 6086	28804 4920	6127 905	1187 261	79.75 % 80.84 %	16.96 % 14.87 %	3.29 % 4.29 %
Finance	35456 6129	26140 4671	7869 1150	1447 308	73.73 % 76.21 %	22.19 % 18.76 %	4.08 % 5.03 %
Health	35790 6139	26684 4790	7721 1091	1385 258	74.56 % 78.03 %	21.57 % 17.77 %	3.87 % 4.20 %
Pets	34844 6069	27582 4880	6029 950	1233 239	79.16 % 80.41 %	17.30 % 15.65 %	3.54 % 3.94 %
Sport & Fitness	35117 6087	26688 4711	7054 1083	1375 293	76.00 % 77.39 %	20.09 % 17.79 %	3.92 % 4.81 %
Job & Career	35501 6233	26626 4728	7410 1171	1465 334	75.00 % 75.85 %	20.87 % 18.79 %	4.13 % 5.36 %
Dating	36543 6117	26278 4676	8743 1143	1522 298	71.91 % 76.44 %	23.93 % 18.69 %	4.16 % 4.87 %
Other	35682 6257	28146 5014	6291 979	1245 264	78.88 % 80.13 %	17.63 % 15.65 %	3.49 % 4.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 6147	32733 4530	10182 1296	1876 321	73.08 % 73.69 %	22.73 % 21.08 %	4.19 % 5.22 %
Outlook Mail	44335 6144	32982 4726	9561 1120	1792 298	74.39 % 76.92 %	21.57 % 18.23 %	4.04 % 4.85 %
Yahoo Mail	44700 6171	34131 4853	8856 1056	1713 262	76.36 % 78.64 %	19.81 % 17.11 %	3.83 % 4.25 %
AOL Mail	45061 6059	34401 4742	8962 1041	1698 276	76.34 % 78.26 %	19.89 % 17.18 %	3.77 % 4.56 %
Mail.com	44765 6173	34632 4926	8495 1005	1638 242	77.36 % 79.80 %	18.98 % 16.28 %	3.66 % 3.92 %
Yandex Mail	44994 6156	33790 4732	9454 1118	1750 306	75.10 % 76.87 %	21.01 % 18.16 %	3.89 % 4.97 %
GMX Mail	44717 6255	34679 5045	8463 950	1575 260	77.55 % 80.66 %	18.93 % 15.19 %	3.52 % 4.16 %
Zoho Mail	44954 6180	35195 5001	8260 935	1499 244	78.29 % 80.92 %	18.37 % 15.13 %	3.33 % 3.95 %
ProtonMail	44201 6210	34824 5049	7883 892	1494 269	78.79 % 81.30 %	17.83 % 14.36 %	3.38 % 4.33 %
Custom Mail	44405 6202	35482 5085	7474 888	1449 229	79.91 % 81.99 %	16.83 % 14.32 %	3.26 % 3.69 %
iCloud Mail	5451 6210	4230 4574	949 1252	272 384	77.60 % 73.66 %	17.41 % 20.16 %	4.99 % 6.18 %
Tuta	5376 6206	4537 5025	666 938	173 243	84.39 % 80.97 %	12.39 % 15.11 %	3.22 % 3.92 %
Juno.com	5414 6026	4585 4931	642 866	187 229	84.69 % 81.83 %	11.86 % 14.37 %	3.45 % 3.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.