MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 66.014	51.160 51.676	13.535 13.064	1.387 1.274

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 78.28 %	20.48 % 19.79 %	2.10 % 1.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5046	3984 3917	1035 1035	117 94	77.57 % 77.63 %	20.15 % 20.51 %	2.28 % 1.86 %
Elektronics	4977 5177	3884 4087	992 998	101 92	78.04 % 78.95 %	19.93 % 19.28 %	2.03 % 1.78 %
Entertainment	5090 4919	3923 3811	1055 1006	112 102	77.07 % 77.48 %	20.73 % 20.45 %	2.20 % 2.07 %
Cosmetics & Beauty	5184 5245	4023 4132	1054 1011	107 102	77.60 % 78.78 %	20.33 % 19.28 %	2.06 % 1.94 %
Food & Drink	5275 5236	4053 4096	1108 1037	114 103	76.83 % 78.23 %	21.00 % 19.81 %	2.16 % 1.97 %
Home & Garden	4841 4920	3737 3808	1002 1017	102 95	77.19 % 77.40 %	20.70 % 20.67 %	2.11 % 1.93 %
Finance	4984 5033	4024 4130	864 811	96 92	80.74 % 82.06 %	17.34 % 16.11 %	1.93 % 1.83 %
Health	5118 5094	4140 4148	872 836	106 110	80.89 % 81.43 %	17.04 % 16.41 %	2.07 % 2.16 %
Pets	4994 5020	3849 3911	1034 1010	111 99	77.07 % 77.91 %	20.70 % 20.12 %	2.22 % 1.97 %
Sport & Fitness	5103 5191	3901 4044	1104 1054	98 93	76.45 % 77.90 %	21.63 % 20.30 %	1.92 % 1.79 %
Job & Career	5105 5007	3861 3825	1133 1088	111 94	75.63 % 76.39 %	22.19 % 21.73 %	2.17 % 1.88 %
Dating	5136 4991	3754 3672	1280 1226	102 93	73.09 % 73.57 %	24.92 % 24.56 %	1.99 % 1.86 %
Other	5139 5135	4027 4095	1002 935	110 105	78.36 % 79.75 %	19.50 % 18.21 %	2.14 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4525	3505 3349	1166 1089	97 87	73.51 % 74.01 %	24.45 % 24.07 %	2.03 % 1.92 %
Outlook Mail	4707 4654	3566 3549	1045 1020	96 85	75.76 % 76.26 %	22.20 % 21.92 %	2.04 % 1.83 %
Yahoo Mail	4679 4784	3546 3724	1029 975	104 85	75.79 % 77.84 %	21.99 % 20.38 %	2.22 % 1.78 %
AOL Mail	4750 4792	3617 3724	1018 980	115 88	76.15 % 77.71 %	21.43 % 20.45 %	2.42 % 1.84 %
Mail.com	4786 4664	3790 3717	898 862	98 85	79.19 % 79.70 %	18.76 % 18.48 %	2.05 % 1.82 %
Yandex Mail	4665 4748	3606 3680	963 972	96 96	77.30 % 77.51 %	20.64 % 20.47 %	2.06 % 2.02 %
GMX Mail	4801 4630	3630 3503	1074 1028	97 99	75.61 % 75.66 %	22.37 % 22.20 %	2.02 % 2.14 %
Zoho Mail	4693 4662	3693 3741	896 831	104 90	78.69 % 80.24 %	19.09 % 17.82 %	2.22 % 1.93 %
ProtonMail	4705 4786	3720 3841	887 846	98 99	79.06 % 80.25 %	18.85 % 17.68 %	2.08 % 2.07 %
Custom Mail	4677 4910	3780 3984	807 833	90 93	80.82 % 81.14 %	17.25 % 16.97 %	1.92 % 1.89 %
iCloud Mail	4582 4587	3382 3423	1110 1074	90 90	73.81 % 74.62 %	24.23 % 23.41 %	1.96 % 1.96 %
Tuta	4734 4579	3727 3688	908 813	99 78	78.73 % 80.54 %	19.18 % 17.75 %	2.09 % 1.70 %
Juno.com	4865 4812	3883 3844	874 866	108 102	79.82 % 79.88 %	17.97 % 18.00 %	2.22 % 2.12 %
Mailfence	4670 4881	3715 3909	860 875	95 97	79.55 % 80.09 %	18.42 % 17.93 %	2.03 % 1.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.