Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.408 76.959	60.553 59.487	15.325 15.878	1.530 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.23 % 77.30 %	19.80 % 20.63 %	1.98 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 6000	4726 4650	1255 1219	115 131	77.53 % 77.50 %	20.59 % 20.32 %	1.89 % 2.18 %
Elektronics	5709 5883	4520 4607	1075 1161	114 115	79.17 % 78.31 %	18.83 % 19.73 %	2.00 % 1.95 %
Entertainment	5907 5935	4562 4556	1221 1250	124 129	77.23 % 76.76 %	20.67 % 21.06 %	2.10 % 2.17 %
Cosmetics & Beauty	6187 5962	4846 4613	1218 1217	123 132	78.33 % 77.37 %	19.69 % 20.41 %	1.99 % 2.21 %
Food & Drink	6116 5877	4796 4530	1199 1223	121 124	78.42 % 77.08 %	19.60 % 20.81 %	1.98 % 2.11 %
Home & Garden	5796 5876	4488 4533	1190 1218	118 125	77.43 % 77.14 %	20.53 % 20.73 %	2.04 % 2.13 %
Finance	5940 5828	4838 4709	981 1005	121 114	81.45 % 80.80 %	16.52 % 17.24 %	2.04 % 1.96 %
Health	5829 5965	4751 4812	954 1037	124 116	81.51 % 80.67 %	16.37 % 17.38 %	2.13 % 1.94 %
Pets	5922 5918	4624 4536	1181 1259	117 123	78.08 % 76.65 %	19.94 % 21.27 %	1.98 % 2.08 %
Sport & Fitness	6163 5894	4802 4500	1243 1275	118 119	77.92 % 76.35 %	20.17 % 21.63 %	1.91 % 2.02 %
Job & Career	5850 6055	4434 4585	1306 1341	110 129	75.79 % 75.72 %	22.32 % 22.15 %	1.88 % 2.13 %
Dating	5923 5860	4380 4263	1434 1486	109 111	73.95 % 72.75 %	24.21 % 25.36 %	1.84 % 1.89 %
Other	5970 5906	4786 4593	1068 1187	116 126	80.17 % 77.77 %	17.89 % 20.10 %	1.94 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5369 5624	3965 4158	1298 1348	106 118	73.85 % 73.93 %	24.18 % 23.97 %	1.97 % 2.10 %
Outlook Mail	5687 5631	4349 4270	1223 1245	115 116	76.47 % 75.83 %	21.51 % 22.11 %	2.02 % 2.06 %
Yahoo Mail	5694 5381	4408 4091	1177 1175	109 115	77.41 % 76.03 %	20.67 % 21.84 %	1.91 % 2.14 %
AOL Mail	5542 5499	4311 4208	1134 1173	97 118	77.79 % 76.52 %	20.46 % 21.33 %	1.75 % 2.15 %
Mail.com	5414 5538	4300 4376	1021 1048	93 114	79.42 % 79.02 %	18.86 % 18.92 %	1.72 % 2.06 %
Yandex Mail	5289 5381	4108 4133	1074 1149	107 99	77.67 % 76.81 %	20.31 % 21.35 %	2.02 % 1.84 %
GMX Mail	5567 5464	4210 4128	1232 1219	125 117	75.62 % 75.55 %	22.13 % 22.31 %	2.25 % 2.14 %
Zoho Mail	5664 5556	4552 4351	991 1090	121 115	80.37 % 78.31 %	17.50 % 19.62 %	2.14 % 2.07 %
ProtonMail	5475 5564	4415 4405	953 1043	107 116	80.64 % 79.17 %	17.41 % 18.75 %	1.95 % 2.08 %
Custom Mail	5543 5358	4475 4305	959 944	109 109	80.73 % 80.35 %	17.30 % 17.62 %	1.97 % 2.03 %
iCloud Mail	5562 5424	4116 3991	1338 1320	108 113	74.00 % 73.58 %	24.06 % 24.34 %	1.94 % 2.08 %
Tuta	5325 5520	4294 4346	939 1060	92 114	80.64 % 78.73 %	17.63 % 19.20 %	1.73 % 2.07 %
Juno.com	5465 5487	4357 4361	998 999	110 127	79.73 % 79.48 %	18.26 % 18.21 %	2.01 % 2.31 %
Mailfence	5812 5532	4693 4364	988 1065	131 103	80.75 % 78.89 %	17.00 % 19.25 %	2.25 % 1.86 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.