Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.950 76.936	60.324 59.712	15.163 15.605	1.463 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.39 % 77.61 %	19.71 % 20.28 %	1.90 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6050 5992	4690 4655	1247 1204	113 133	77.52 % 77.69 %	20.61 % 20.09 %	1.87 % 2.22 %
Elektronics	5807 5825	4580 4567	1117 1145	110 113	78.87 % 78.40 %	19.24 % 19.66 %	1.89 % 1.94 %
Entertainment	5873 5903	4552 4538	1201 1232	120 133	77.51 % 76.88 %	20.45 % 20.87 %	2.04 % 2.25 %
Cosmetics & Beauty	6037 6045	4753 4714	1163 1199	121 132	78.73 % 77.98 %	19.26 % 19.83 %	2.00 % 2.18 %
Food & Drink	6129 5962	4802 4581	1210 1253	117 128	78.35 % 76.84 %	19.74 % 21.02 %	1.91 % 2.15 %
Home & Garden	5749 5803	4463 4506	1179 1172	107 125	77.63 % 77.65 %	20.51 % 20.20 %	1.86 % 2.15 %
Finance	5933 5858	4880 4742	948 998	105 118	82.25 % 80.95 %	15.98 % 17.04 %	1.77 % 2.01 %
Health	5834 5981	4759 4863	957 998	118 120	81.57 % 81.31 %	16.40 % 16.69 %	2.02 % 2.01 %
Pets	5893 5832	4603 4494	1177 1216	113 122	78.11 % 77.06 %	19.97 % 20.85 %	1.92 % 2.09 %
Sport & Fitness	6056 5982	4741 4589	1205 1270	110 123	78.29 % 76.71 %	19.90 % 21.23 %	1.82 % 2.06 %
Job & Career	5839 5965	4457 4537	1278 1300	104 128	76.33 % 76.06 %	21.89 % 21.79 %	1.78 % 2.15 %
Dating	5873 5889	4344 4313	1421 1466	108 110	73.97 % 73.24 %	24.20 % 24.89 %	1.84 % 1.87 %
Other	5877 5899	4700 4613	1060 1152	117 134	79.97 % 78.20 %	18.04 % 19.53 %	1.99 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5420 5571	4021 4125	1297 1335	102 111	74.19 % 74.04 %	23.93 % 23.96 %	1.88 % 1.99 %
Outlook Mail	5529 5472	4236 4161	1194 1196	99 115	76.61 % 76.04 %	21.60 % 21.86 %	1.79 % 2.10 %
Yahoo Mail	5724 5460	4459 4155	1165 1185	100 120	77.90 % 76.10 %	20.35 % 21.70 %	1.75 % 2.20 %
AOL Mail	5566 5454	4340 4171	1128 1160	98 123	77.97 % 76.48 %	20.27 % 21.27 %	1.76 % 2.26 %
Mail.com	5404 5536	4312 4394	994 1029	98 113	79.79 % 79.37 %	18.39 % 18.59 %	1.81 % 2.04 %
Yandex Mail	5312 5330	4107 4125	1099 1104	106 101	77.32 % 77.39 %	20.69 % 20.71 %	2.00 % 1.89 %
GMX Mail	5343 5596	4061 4230	1168 1245	114 121	76.01 % 75.59 %	21.86 % 22.25 %	2.13 % 2.16 %
Zoho Mail	5399 5518	4326 4337	968 1064	105 117	80.13 % 78.60 %	17.93 % 19.28 %	1.94 % 2.12 %
ProtonMail	5542 5600	4464 4443	971 1034	107 123	80.55 % 79.34 %	17.52 % 18.46 %	1.93 % 2.20 %
Custom Mail	5598 5477	4536 4443	960 924	102 110	81.03 % 81.12 %	17.15 % 16.87 %	1.82 % 2.01 %
iCloud Mail	5449 5452	4073 4036	1270 1303	106 113	74.75 % 74.03 %	23.31 % 23.90 %	1.95 % 2.07 %
Tuta	5343 5533	4305 4385	946 1030	92 118	80.57 % 79.25 %	17.71 % 18.62 %	1.72 % 2.13 %
Juno.com	5580 5504	4456 4396	1007 985	117 123	79.86 % 79.87 %	18.05 % 17.90 %	2.10 % 2.23 %
Mailfence	5741 5433	4628 4311	996 1011	117 111	80.61 % 79.35 %	17.35 % 18.61 %	2.04 % 2.04 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.