Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.014 66.082	51.676 51.160	13.064 13.535	1.274 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.28 % 77.42 %	19.79 % 20.48 %	1.93 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5046 5136	3917 3984	1035 1035	94 117	77.63 % 77.57 %	20.51 % 20.15 %	1.86 % 2.28 %
Elektronics	5177 4977	4087 3884	998 992	92 101	78.95 % 78.04 %	19.28 % 19.93 %	1.78 % 2.03 %
Entertainment	4919 5090	3811 3923	1006 1055	102 112	77.48 % 77.07 %	20.45 % 20.73 %	2.07 % 2.20 %
Cosmetics & Beauty	5245 5184	4132 4023	1011 1054	102 107	78.78 % 77.60 %	19.28 % 20.33 %	1.94 % 2.06 %
Food & Drink	5236 5275	4096 4053	1037 1108	103 114	78.23 % 76.83 %	19.81 % 21.00 %	1.97 % 2.16 %
Home & Garden	4920 4841	3808 3737	1017 1002	95 102	77.40 % 77.19 %	20.67 % 20.70 %	1.93 % 2.11 %
Finance	5033 4984	4130 4024	811 864	92 96	82.06 % 80.74 %	16.11 % 17.34 %	1.83 % 1.93 %
Health	5094 5118	4148 4140	836 872	110 106	81.43 % 80.89 %	16.41 % 17.04 %	2.16 % 2.07 %
Pets	5020 4994	3911 3849	1010 1034	99 111	77.91 % 77.07 %	20.12 % 20.70 %	1.97 % 2.22 %
Sport & Fitness	5191 5103	4044 3901	1054 1104	93 98	77.90 % 76.45 %	20.30 % 21.63 %	1.79 % 1.92 %
Job & Career	5007 5105	3825 3861	1088 1133	94 111	76.39 % 75.63 %	21.73 % 22.19 %	1.88 % 2.17 %
Dating	4991 5136	3672 3754	1226 1280	93 102	73.57 % 73.09 %	24.56 % 24.92 %	1.86 % 1.99 %
Other	5135 5139	4095 4027	935 1002	105 110	79.75 % 78.36 %	18.21 % 19.50 %	2.04 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4768	3349 3505	1089 1166	87 97	74.01 % 73.51 %	24.07 % 24.45 %	1.92 % 2.03 %
Outlook Mail	4654 4707	3549 3566	1020 1045	85 96	76.26 % 75.76 %	21.92 % 22.20 %	1.83 % 2.04 %
Yahoo Mail	4784 4679	3724 3546	975 1029	85 104	77.84 % 75.79 %	20.38 % 21.99 %	1.78 % 2.22 %
AOL Mail	4792 4750	3724 3617	980 1018	88 115	77.71 % 76.15 %	20.45 % 21.43 %	1.84 % 2.42 %
Mail.com	4664 4786	3717 3790	862 898	85 98	79.70 % 79.19 %	18.48 % 18.76 %	1.82 % 2.05 %
Yandex Mail	4748 4665	3680 3606	972 963	96 96	77.51 % 77.30 %	20.47 % 20.64 %	2.02 % 2.06 %
GMX Mail	4630 4801	3503 3630	1028 1074	99 97	75.66 % 75.61 %	22.20 % 22.37 %	2.14 % 2.02 %
Zoho Mail	4662 4693	3741 3693	831 896	90 104	80.24 % 78.69 %	17.82 % 19.09 %	1.93 % 2.22 %
ProtonMail	4786 4705	3841 3720	846 887	99 98	80.25 % 79.06 %	17.68 % 18.85 %	2.07 % 2.08 %
Custom Mail	4910 4677	3984 3780	833 807	93 90	81.14 % 80.82 %	16.97 % 17.25 %	1.89 % 1.92 %
iCloud Mail	4587 4582	3423 3382	1074 1110	90 90	74.62 % 73.81 %	23.41 % 24.23 %	1.96 % 1.96 %
Tuta	4579 4734	3688 3727	813 908	78 99	80.54 % 78.73 %	17.75 % 19.18 %	1.70 % 2.09 %
Juno.com	4812 4865	3844 3883	866 874	102 108	79.88 % 79.82 %	18.00 % 17.97 %	2.12 % 2.22 %
Mailfence	4881 4670	3909 3715	875 860	97 95	80.09 % 79.55 %	17.93 % 18.42 %	1.99 % 2.03 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.