Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.728 66.382	51.728 51.054	12.814 13.829	1.186 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.70 % 76.91 %	19.50 % 20.83 %	1.80 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4958 5101	3893 3894	974 1089	91 118	78.52 % 76.34 %	19.65 % 21.35 %	1.84 % 2.31 %
Elektronics	5130 4904	4065 3804	980 996	85 104	79.24 % 77.57 %	19.10 % 20.31 %	1.66 % 2.12 %
Entertainment	5117 5369	4021 4076	996 1171	100 122	78.58 % 75.92 %	19.46 % 21.81 %	1.95 % 2.27 %
Cosmetics & Beauty	5089 5168	4029 4006	972 1041	88 121	79.17 % 77.52 %	19.10 % 20.14 %	1.73 % 2.34 %
Food & Drink	5219 5285	4088 4035	1032 1124	99 126	78.33 % 76.35 %	19.77 % 21.27 %	1.90 % 2.38 %
Home & Garden	5097 4863	3967 3697	1043 1056	87 110	77.83 % 76.02 %	20.46 % 21.71 %	1.71 % 2.26 %
Finance	4889 5073	4039 4069	767 898	83 106	82.61 % 80.21 %	15.69 % 17.70 %	1.70 % 2.09 %
Health	5007 5124	4094 4147	815 861	98 116	81.77 % 80.93 %	16.28 % 16.80 %	1.96 % 2.26 %
Pets	5079 4941	3986 3794	997 1033	96 114	78.48 % 76.79 %	19.63 % 20.91 %	1.89 % 2.31 %
Sport & Fitness	5129 5173	4018 3949	1026 1111	85 113	78.34 % 76.34 %	20.00 % 21.48 %	1.66 % 2.18 %
Job & Career	4829 5096	3719 3798	1023 1183	87 115	77.01 % 74.53 %	21.18 % 23.21 %	1.80 % 2.26 %
Dating	5015 5038	3706 3682	1222 1241	87 115	73.90 % 73.08 %	24.37 % 24.63 %	1.73 % 2.28 %
Other	5170 5247	4103 4103	967 1025	100 119	79.36 % 78.20 %	18.70 % 19.53 %	1.93 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4814	3440 3525	1075 1190	89 99	74.72 % 73.22 %	23.35 % 24.72 %	1.93 % 2.06 %
Outlook Mail	4643 4762	3574 3581	991 1078	78 103	76.98 % 75.20 %	21.34 % 22.64 %	1.68 % 2.16 %
Yahoo Mail	4707 4667	3701 3510	928 1038	78 119	78.63 % 75.21 %	19.72 % 22.24 %	1.66 % 2.55 %
AOL Mail	4653 4835	3641 3679	925 1043	87 113	78.25 % 76.09 %	19.88 % 21.57 %	1.87 % 2.34 %
Mail.com	4650 4713	3705 3701	864 903	81 109	79.68 % 78.53 %	18.58 % 19.16 %	1.74 % 2.31 %
Yandex Mail	4836 4602	3761 3523	989 970	86 109	77.77 % 76.55 %	20.45 % 21.08 %	1.78 % 2.37 %
GMX Mail	4677 4884	3571 3652	1014 1126	92 106	76.35 % 74.77 %	21.68 % 23.05 %	1.97 % 2.17 %
Zoho Mail	4728 4719	3784 3669	856 935	88 115	80.03 % 77.75 %	18.10 % 19.81 %	1.86 % 2.44 %
ProtonMail	4850 4809	3897 3772	864 933	89 104	80.35 % 78.44 %	17.81 % 19.40 %	1.84 % 2.16 %
Custom Mail	4782 4669	3894 3797	795 778	93 94	81.43 % 81.32 %	16.62 % 16.66 %	1.94 % 2.01 %
iCloud Mail	4459 4648	3350 3388	1024 1161	85 99	75.13 % 72.89 %	22.96 % 24.98 %	1.91 % 2.13 %
Tuta	4547 4741	3678 3737	803 898	66 106	80.89 % 78.82 %	17.66 % 18.94 %	1.45 % 2.24 %
Juno.com	4758 4766	3840 3779	831 878	87 109	80.71 % 79.29 %	17.47 % 18.42 %	1.83 % 2.29 %
Mailfence	4834 4753	3892 3741	855 898	87 114	80.51 % 78.71 %	17.69 % 18.89 %	1.80 % 2.40 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.