Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.975 65.936	51.577 51.160	13.109 13.384	1.289 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.18 % 77.59 %	19.87 % 20.30 %	1.95 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5191 5099	4023 3965	1069 1019	99 115	77.50 % 77.76 %	20.59 % 19.98 %	1.91 % 2.26 %
Elektronics	5010 5008	3941 3919	974 990	95 99	78.66 % 78.25 %	19.44 % 19.77 %	1.90 % 1.98 %
Entertainment	4979 5033	3838 3870	1035 1048	106 115	77.08 % 76.89 %	20.79 % 20.82 %	2.13 % 2.28 %
Cosmetics & Beauty	5125 5185	4024 4035	997 1039	104 111	78.52 % 77.82 %	19.45 % 20.04 %	2.03 % 2.14 %
Food & Drink	5280 5184	4137 3994	1037 1077	106 113	78.35 % 77.04 %	19.64 % 20.78 %	2.01 % 2.18 %
Home & Garden	4947 4912	3828 3806	1023 998	96 108	77.38 % 77.48 %	20.68 % 20.32 %	1.94 % 2.20 %
Finance	5105 5032	4183 4079	830 852	92 101	81.94 % 81.06 %	16.26 % 16.93 %	1.80 % 2.01 %
Health	5036 5110	4094 4145	837 860	105 105	81.29 % 81.12 %	16.62 % 16.83 %	2.08 % 2.05 %
Pets	4994 4968	3903 3822	992 1042	99 104	78.15 % 76.93 %	19.86 % 20.97 %	1.98 % 2.09 %
Sport & Fitness	5208 5174	4060 3965	1051 1105	97 104	77.96 % 76.63 %	20.18 % 21.36 %	1.86 % 2.01 %
Job & Career	5055 5121	3850 3890	1113 1122	92 109	76.16 % 75.96 %	22.02 % 21.91 %	1.82 % 2.13 %
Dating	5042 5104	3707 3750	1239 1256	96 98	73.52 % 73.47 %	24.57 % 24.61 %	1.90 % 1.92 %
Other	5003 5006	3989 3920	912 976	102 110	79.73 % 78.31 %	18.23 % 19.50 %	2.04 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4610 4713	3401 3478	1119 1139	90 96	73.77 % 73.80 %	24.27 % 24.17 %	1.95 % 2.04 %
Outlook Mail	4731 4690	3604 3564	1041 1027	86 99	76.18 % 75.99 %	22.00 % 21.90 %	1.82 % 2.11 %
Yahoo Mail	4827 4677	3749 3550	989 1021	89 106	77.67 % 75.90 %	20.49 % 21.83 %	1.84 % 2.27 %
AOL Mail	4779 4716	3707 3603	985 1001	87 112	77.57 % 76.40 %	20.61 % 21.23 %	1.82 % 2.37 %
Mail.com	4624 4803	3683 3813	853 892	88 98	79.65 % 79.39 %	18.45 % 18.57 %	1.90 % 2.04 %
Yandex Mail	4631 4594	3578 3559	961 948	92 87	77.26 % 77.47 %	20.75 % 20.64 %	1.99 % 1.89 %
GMX Mail	4603 4720	3488 3556	1014 1066	101 98	75.78 % 75.34 %	22.03 % 22.58 %	2.19 % 2.08 %
Zoho Mail	4641 4722	3721 3721	828 901	92 100	80.18 % 78.80 %	17.84 % 19.08 %	1.98 % 2.12 %
ProtonMail	4755 4770	3824 3778	837 889	94 103	80.42 % 79.20 %	17.60 % 18.64 %	1.98 % 2.16 %
Custom Mail	4843 4779	3917 3872	835 809	91 98	80.88 % 81.02 %	17.24 % 16.93 %	1.88 % 2.05 %
iCloud Mail	4706 4637	3502 3432	1110 1108	94 97	74.42 % 74.01 %	23.59 % 23.89 %	2.00 % 2.09 %
Tuta	4565 4747	3668 3763	815 884	82 100	80.35 % 79.27 %	17.85 % 18.62 %	1.80 % 2.11 %
Juno.com	4780 4755	3812 3805	863 844	105 106	79.75 % 80.02 %	18.05 % 17.75 %	2.20 % 2.23 %
Mailfence	4880 4613	3923 3666	859 855	98 92	80.39 % 79.47 %	17.60 % 18.53 %	2.01 % 1.99 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.