Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.697 76.613	59.560 59.252	15.507 15.766	1.630 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.66 % 77.34 %	20.22 % 20.58 %	2.13 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5967	4622 4621	1282 1214	119 132	76.74 % 77.44 %	21.29 % 20.35 %	1.98 % 2.21 %
Elektronics	5602 5833	4407 4562	1073 1155	122 116	78.67 % 78.21 %	19.15 % 19.80 %	2.18 % 1.99 %
Entertainment	5854 5887	4503 4518	1221 1242	130 127	76.92 % 76.75 %	20.86 % 21.10 %	2.22 % 2.16 %
Cosmetics & Beauty	6129 5995	4777 4649	1217 1213	135 133	77.94 % 77.55 %	19.86 % 20.23 %	2.20 % 2.22 %
Food & Drink	6135 5899	4757 4523	1246 1254	132 122	77.54 % 76.67 %	20.31 % 21.26 %	2.15 % 2.07 %
Home & Garden	5677 5782	4352 4470	1202 1189	123 123	76.66 % 77.31 %	21.17 % 20.56 %	2.17 % 2.13 %
Finance	5859 5772	4760 4663	978 994	121 115	81.24 % 80.79 %	16.69 % 17.22 %	2.07 % 1.99 %
Health	5838 5975	4722 4841	981 1020	135 114	80.88 % 81.02 %	16.80 % 17.07 %	2.31 % 1.91 %
Pets	5935 5858	4586 4488	1223 1246	126 124	77.27 % 76.61 %	20.61 % 21.27 %	2.12 % 2.12 %
Sport & Fitness	6101 5916	4734 4517	1243 1279	124 120	77.59 % 76.35 %	20.37 % 21.62 %	2.03 % 2.03 %
Job & Career	5798 5965	4356 4522	1325 1315	117 128	75.13 % 75.81 %	22.85 % 22.05 %	2.02 % 2.15 %
Dating	5872 5837	4318 4253	1436 1471	118 113	73.54 % 72.86 %	24.46 % 25.20 %	2.01 % 1.94 %
Other	5874 5927	4666 4625	1080 1174	128 128	79.43 % 78.03 %	18.39 % 19.81 %	2.18 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5400 5532	3950 4089	1336 1328	114 115	73.15 % 73.92 %	24.74 % 24.01 %	2.11 % 2.08 %
Outlook Mail	5544 5564	4213 4210	1212 1236	119 118	75.99 % 75.66 %	21.86 % 22.21 %	2.15 % 2.12 %
Yahoo Mail	5631 5448	4323 4117	1193 1213	115 118	76.77 % 75.57 %	21.19 % 22.27 %	2.04 % 2.17 %
AOL Mail	5509 5409	4257 4134	1146 1161	106 114	77.27 % 76.43 %	20.80 % 21.46 %	1.92 % 2.11 %
Mail.com	5440 5504	4293 4344	1042 1044	105 116	78.92 % 78.92 %	19.15 % 18.97 %	1.93 % 2.11 %
Yandex Mail	5303 5317	4078 4106	1109 1115	116 96	76.90 % 77.22 %	20.91 % 20.97 %	2.19 % 1.81 %
GMX Mail	5477 5521	4121 4158	1227 1243	129 120	75.24 % 75.31 %	22.40 % 22.51 %	2.36 % 2.17 %
Zoho Mail	5434 5495	4317 4314	993 1067	124 114	79.44 % 78.51 %	18.27 % 19.42 %	2.28 % 2.07 %
ProtonMail	5445 5549	4352 4390	975 1043	118 116	79.93 % 79.11 %	17.91 % 18.80 %	2.17 % 2.09 %
Custom Mail	5547 5367	4451 4325	983 933	113 109	80.24 % 80.59 %	17.72 % 17.38 %	2.04 % 2.03 %
iCloud Mail	5449 5449	4022 4026	1310 1311	117 112	73.81 % 73.89 %	24.04 % 24.06 %	2.15 % 2.06 %
Tuta	5337 5457	4265 4309	972 1035	100 113	79.91 % 78.96 %	18.21 % 18.97 %	1.87 % 2.07 %
Juno.com	5444 5540	4328 4416	994 1000	122 124	79.50 % 79.71 %	18.26 % 18.05 %	2.24 % 2.24 %
Mailfence	5737 5461	4590 4314	1015 1037	132 110	80.01 % 79.00 %	17.69 % 18.99 %	2.30 % 2.01 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.