Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.826 77.274	60.320 59.590	15.093 15.974	1.413 1.710

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 77.12 %	19.65 % 20.67 %	1.84 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5815 5915	4552 4534	1157 1248	106 133	78.28 % 76.65 %	19.90 % 21.10 %	1.82 % 2.25 %
Elektronics	5911 5727	4667 4455	1142 1154	102 118	78.95 % 77.79 %	19.32 % 20.15 %	1.73 % 2.06 %
Entertainment	5921 6159	4623 4695	1177 1325	121 139	78.08 % 76.23 %	19.88 % 21.51 %	2.04 % 2.26 %
Cosmetics & Beauty	6036 6057	4777 4701	1149 1217	110 139	79.14 % 77.61 %	19.04 % 20.09 %	1.82 % 2.29 %
Food & Drink	6057 6135	4746 4687	1197 1303	114 145	78.36 % 76.40 %	19.76 % 21.24 %	1.88 % 2.36 %
Home & Garden	5884 5751	4572 4385	1205 1234	107 132	77.70 % 76.25 %	20.48 % 21.46 %	1.82 % 2.30 %
Finance	5751 5913	4742 4765	909 1028	100 120	82.46 % 80.59 %	15.81 % 17.39 %	1.74 % 2.03 %
Health	5905 5947	4818 4821	966 994	121 132	81.59 % 81.07 %	16.36 % 16.71 %	2.05 % 2.22 %
Pets	5942 5798	4650 4460	1182 1207	110 131	78.26 % 76.92 %	19.89 % 20.82 %	1.85 % 2.26 %
Sport & Fitness	6031 6016	4725 4602	1208 1287	98 127	78.35 % 76.50 %	20.03 % 21.39 %	1.62 % 2.11 %
Job & Career	5686 5975	4355 4473	1229 1370	102 132	76.59 % 74.86 %	21.61 % 22.93 %	1.79 % 2.21 %
Dating	5890 5860	4331 4295	1455 1441	104 124	73.53 % 73.29 %	24.70 % 24.59 %	1.77 % 2.12 %
Other	5997 6021	4762 4717	1117 1166	118 138	79.41 % 78.34 %	18.63 % 19.37 %	1.97 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5379 5556	4005 4079	1269 1364	105 113	74.46 % 73.42 %	23.59 % 24.55 %	1.95 % 2.03 %
Outlook Mail	5438 5533	4171 4172	1169 1244	98 117	76.70 % 75.40 %	21.50 % 22.48 %	1.80 % 2.11 %
Yahoo Mail	5574 5422	4371 4089	1110 1199	93 134	78.42 % 75.41 %	19.91 % 22.11 %	1.67 % 2.47 %
AOL Mail	5473 5588	4280 4253	1094 1209	99 126	78.20 % 76.11 %	19.99 % 21.64 %	1.81 % 2.25 %
Mail.com	5389 5585	4298 4405	998 1052	93 128	79.76 % 78.87 %	18.52 % 18.84 %	1.73 % 2.29 %
Yandex Mail	5590 5389	4347 4131	1138 1136	105 122	77.76 % 76.66 %	20.36 % 21.08 %	1.88 % 2.26 %
GMX Mail	5488 5705	4182 4285	1191 1300	115 120	76.20 % 75.11 %	21.70 % 22.79 %	2.10 % 2.10 %
Zoho Mail	5505 5500	4416 4299	985 1071	104 130	80.22 % 78.16 %	17.89 % 19.47 %	1.89 % 2.36 %
ProtonMail	5612 5578	4509 4408	1000 1053	103 117	80.35 % 79.02 %	17.82 % 18.88 %	1.84 % 2.10 %
Custom Mail	5617 5464	4552 4439	957 914	108 111	81.04 % 81.24 %	17.04 % 16.73 %	1.92 % 2.03 %
iCloud Mail	5279 5377	3953 3927	1228 1336	98 114	74.88 % 73.03 %	23.26 % 24.85 %	1.86 % 2.12 %
Tuta	5256 5557	4224 4377	951 1057	81 123	80.37 % 78.77 %	18.09 % 19.02 %	1.54 % 2.21 %
Juno.com	5556 5539	4469 4401	980 1008	107 130	80.44 % 79.45 %	17.64 % 18.20 %	1.93 % 2.35 %
Mailfence	5670 5481	4543 4325	1023 1031	104 125	80.12 % 78.91 %	18.04 % 18.81 %	1.83 % 2.28 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.