Sarbacane and MailChimp Email Deliverability Comparison

Sarbacane

MailChimp

In this comparison, the deliverability of Sarbacane and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.161 66.170	51.925 51.279	13.016 13.498	1.220 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 77.50 %	19.67 % 20.40 %	1.84 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4991 5120	3900 3951	1002 1056	89 113	78.14 % 77.17 %	20.08 % 20.63 %	1.78 % 2.21 %
Elektronics	5076 4901	4017 3847	973 956	86 98	79.14 % 78.49 %	19.17 % 19.51 %	1.69 % 2.00 %
Entertainment	5056 5184	3936 3990	1018 1082	102 112	77.85 % 76.97 %	20.13 % 20.87 %	2.02 % 2.16 %
Cosmetics & Beauty	5163 5182	4083 4025	987 1048	93 109	79.08 % 77.67 %	19.12 % 20.22 %	1.80 % 2.10 %
Food & Drink	5199 5293	4077 4058	1023 1117	99 118	78.42 % 76.67 %	19.68 % 21.10 %	1.90 % 2.23 %
Home & Garden	5013 4882	3899 3759	1022 1017	92 106	77.78 % 77.00 %	20.39 % 20.83 %	1.84 % 2.17 %
Finance	4939 5029	4072 4060	779 872	88 97	82.45 % 80.73 %	15.77 % 17.34 %	1.78 % 1.93 %
Health	5111 5101	4177 4143	829 850	105 108	81.73 % 81.22 %	16.22 % 16.66 %	2.05 % 2.12 %
Pets	5130 4972	4011 3836	1023 1029	96 107	78.19 % 77.15 %	19.94 % 20.70 %	1.87 % 2.15 %
Sport & Fitness	5222 5219	4083 3994	1054 1119	85 106	78.19 % 76.53 %	20.18 % 21.44 %	1.63 % 2.03 %
Job & Career	4970 5106	3802 3866	1081 1133	87 107	76.50 % 75.71 %	21.75 % 22.19 %	1.75 % 2.10 %
Dating	5118 5048	3761 3711	1262 1239	95 98	73.49 % 73.51 %	24.66 % 24.54 %	1.86 % 1.94 %
Other	5173 5133	4107 4039	963 980	103 114	79.39 % 78.69 %	18.62 % 19.09 %	1.99 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4607 4838	3421 3557	1100 1183	86 98	74.26 % 73.52 %	23.88 % 24.45 %	1.87 % 2.03 %
Outlook Mail	4701 4761	3609 3595	1007 1070	85 96	76.77 % 75.51 %	21.42 % 22.47 %	1.81 % 2.02 %
Yahoo Mail	4808 4634	3773 3501	956 1024	79 109	78.47 % 75.55 %	19.88 % 22.10 %	1.64 % 2.35 %
AOL Mail	4764 4734	3713 3611	963 1018	88 105	77.94 % 76.28 %	20.21 % 21.50 %	1.85 % 2.22 %
Mail.com	4650 4888	3722 3873	847 908	81 107	80.04 % 79.23 %	18.22 % 18.58 %	1.74 % 2.19 %
Yandex Mail	4767 4597	3708 3554	969 945	90 98	77.78 % 77.31 %	20.33 % 20.56 %	1.89 % 2.13 %
GMX Mail	4624 4857	3509 3686	1016 1076	99 95	75.89 % 75.89 %	21.97 % 22.15 %	2.14 % 1.96 %
Zoho Mail	4760 4694	3826 3687	846 902	88 105	80.38 % 78.55 %	17.77 % 19.22 %	1.85 % 2.24 %
ProtonMail	4818 4821	3865 3833	860 890	93 98	80.22 % 79.51 %	17.85 % 18.46 %	1.93 % 2.03 %
Custom Mail	4876 4634	3958 3781	827 764	91 89	81.17 % 81.59 %	16.96 % 16.49 %	1.87 % 1.92 %
iCloud Mail	4528 4504	3390 3317	1055 1099	83 88	74.87 % 73.65 %	23.30 % 24.40 %	1.83 % 1.95 %
Tuta	4552 4738	3655 3741	825 899	72 98	80.29 % 78.96 %	18.12 % 18.97 %	1.58 % 2.07 %
Juno.com	4816 4781	3867 3831	854 843	95 107	80.29 % 80.13 %	17.73 % 17.63 %	1.97 % 2.24 %
Mailfence	4890 4689	3909 3712	891 877	90 100	79.94 % 79.16 %	18.22 % 18.70 %	1.84 % 2.13 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.