MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.886	51.160 50.829	13.384 13.573	1.392 1.484

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.15 %	20.30 % 20.60 %	2.11 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5143	3965 3936	1019 1102	115 105	77.76 % 76.53 %	19.98 % 21.43 %	2.26 % 2.04 %
Elektronics	5008 5103	3919 4010	990 989	99 104	78.25 % 78.58 %	19.77 % 19.38 %	1.98 % 2.04 %
Entertainment	5033 5048	3870 3834	1048 1102	115 112	76.89 % 75.95 %	20.82 % 21.83 %	2.28 % 2.22 %
Cosmetics & Beauty	5185 4978	4035 3872	1039 996	111 110	77.82 % 77.78 %	20.04 % 20.01 %	2.14 % 2.21 %
Food & Drink	5184 4953	3994 3806	1077 1031	113 116	77.04 % 76.84 %	20.78 % 20.82 %	2.18 % 2.34 %
Home & Garden	4912 5044	3806 3910	998 1018	108 116	77.48 % 77.52 %	20.32 % 20.18 %	2.20 % 2.30 %
Finance	5032 5096	4079 4081	852 888	101 127	81.06 % 80.08 %	16.93 % 17.43 %	2.01 % 2.49 %
Health	5110 5175	4145 4187	860 877	105 111	81.12 % 80.91 %	16.83 % 16.95 %	2.05 % 2.14 %
Pets	4968 5085	3822 3897	1042 1071	104 117	76.93 % 76.64 %	20.97 % 21.06 %	2.09 % 2.30 %
Sport & Fitness	5174 4904	3965 3724	1105 1059	104 121	76.63 % 75.94 %	21.36 % 21.59 %	2.01 % 2.47 %
Job & Career	5121 5113	3890 3787	1122 1204	109 122	75.96 % 74.07 %	21.91 % 23.55 %	2.13 % 2.39 %
Dating	5104 5191	3750 3797	1256 1278	98 116	73.47 % 73.15 %	24.61 % 24.62 %	1.92 % 2.23 %
Other	5006 5053	3920 3988	976 958	110 107	78.31 % 78.92 %	19.50 % 18.96 %	2.20 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4560	3478 3322	1139 1133	96 105	73.80 % 72.85 %	24.17 % 24.85 %	2.04 % 2.30 %
Outlook Mail	4690 4606	3564 3455	1027 1045	99 106	75.99 % 75.01 %	21.90 % 22.69 %	2.11 % 2.30 %
Yahoo Mail	4677 4809	3550 3657	1021 1045	106 107	75.90 % 76.04 %	21.83 % 21.73 %	2.27 % 2.22 %
AOL Mail	4716 4829	3603 3700	1001 1009	112 120	76.40 % 76.62 %	21.23 % 20.89 %	2.37 % 2.48 %
Mail.com	4803 5000	3813 3891	892 996	98 113	79.39 % 77.82 %	18.57 % 19.92 %	2.04 % 2.26 %
Yandex Mail	4594 4718	3559 3618	948 1003	87 97	77.47 % 76.69 %	20.64 % 21.26 %	1.89 % 2.06 %
GMX Mail	4720 4897	3556 3693	1066 1090	98 114	75.34 % 75.41 %	22.58 % 22.26 %	2.08 % 2.33 %
Zoho Mail	4722 4583	3721 3583	901 903	100 97	78.80 % 78.18 %	19.08 % 19.70 %	2.12 % 2.12 %
ProtonMail	4770 4563	3778 3608	889 847	103 108	79.20 % 79.07 %	18.64 % 18.56 %	2.16 % 2.37 %
Custom Mail	4779 4720	3872 3807	809 803	98 110	81.02 % 80.66 %	16.93 % 17.01 %	2.05 % 2.33 %
iCloud Mail	4637 4719	3432 3500	1108 1122	97 97	74.01 % 74.17 %	23.89 % 23.78 %	2.09 % 2.06 %
Tuta	4747 4497	3763 3563	884 826	100 108	79.27 % 79.23 %	18.62 % 18.37 %	2.11 % 2.40 %
Juno.com	4755 4761	3805 3766	844 895	106 100	80.02 % 79.10 %	17.75 % 18.80 %	2.23 % 2.10 %
Mailfence	4613 4624	3666 3666	855 856	92 102	79.47 % 79.28 %	18.53 % 18.51 %	1.99 % 2.21 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.