MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.517	59.252 59.197	15.766 15.635	1.595 1.685

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.36 %	20.58 % 20.43 %	2.08 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5998	4621 4604	1214 1270	132 124	77.44 % 76.76 %	20.35 % 21.17 %	2.21 % 2.07 %
Elektronics	5833 5858	4562 4602	1155 1134	116 122	78.21 % 78.56 %	19.80 % 19.36 %	1.99 % 2.08 %
Entertainment	5887 5850	4518 4477	1242 1242	127 131	76.75 % 76.53 %	21.10 % 21.23 %	2.16 % 2.24 %
Cosmetics & Beauty	5995 5878	4649 4580	1213 1171	133 127	77.55 % 77.92 %	20.23 % 19.92 %	2.22 % 2.16 %
Food & Drink	5899 5736	4523 4409	1254 1201	122 126	76.67 % 76.87 %	21.26 % 20.94 %	2.07 % 2.20 %
Home & Garden	5782 5948	4470 4614	1189 1195	123 139	77.31 % 77.57 %	20.56 % 20.09 %	2.13 % 2.34 %
Finance	5772 5938	4663 4772	994 1023	115 143	80.79 % 80.36 %	17.22 % 17.23 %	1.99 % 2.41 %
Health	5975 5940	4841 4809	1020 1011	114 120	81.02 % 80.96 %	17.07 % 17.02 %	1.91 % 2.02 %
Pets	5858 5892	4488 4534	1246 1227	124 131	76.61 % 76.95 %	21.27 % 20.82 %	2.12 % 2.22 %
Sport & Fitness	5916 5648	4517 4298	1279 1214	120 136	76.35 % 76.10 %	21.62 % 21.49 %	2.03 % 2.41 %
Job & Career	5965 5908	4522 4407	1315 1363	128 138	75.81 % 74.59 %	22.05 % 23.07 %	2.15 % 2.34 %
Dating	5837 5958	4253 4373	1471 1458	113 127	72.86 % 73.40 %	25.20 % 24.47 %	1.94 % 2.13 %
Other	5927 5965	4625 4718	1174 1126	128 121	78.03 % 79.09 %	19.81 % 18.88 %	2.16 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5338	4089 3908	1328 1315	115 115	73.92 % 73.21 %	24.01 % 24.63 %	2.08 % 2.15 %
Outlook Mail	5564 5325	4210 4024	1236 1183	118 118	75.66 % 75.57 %	22.21 % 22.22 %	2.12 % 2.22 %
Yahoo Mail	5448 5490	4117 4183	1213 1187	118 120	75.57 % 76.19 %	22.27 % 21.62 %	2.17 % 2.19 %
AOL Mail	5409 5525	4134 4255	1161 1139	114 131	76.43 % 77.01 %	21.46 % 20.62 %	2.11 % 2.37 %
Mail.com	5504 5680	4344 4438	1044 1116	116 126	78.92 % 78.13 %	18.97 % 19.65 %	2.11 % 2.22 %
Yandex Mail	5317 5358	4106 4107	1115 1130	96 121	77.22 % 76.65 %	20.97 % 21.09 %	1.81 % 2.26 %
GMX Mail	5521 5737	4158 4344	1243 1265	120 128	75.31 % 75.72 %	22.51 % 22.05 %	2.17 % 2.23 %
Zoho Mail	5495 5448	4314 4266	1067 1062	114 120	78.51 % 78.30 %	19.42 % 19.49 %	2.07 % 2.20 %
ProtonMail	5549 5261	4390 4176	1043 962	116 123	79.11 % 79.38 %	18.80 % 18.29 %	2.09 % 2.34 %
Custom Mail	5367 5556	4325 4498	933 941	109 117	80.59 % 80.96 %	17.38 % 16.94 %	2.03 % 2.11 %
iCloud Mail	5449 5502	4026 4068	1311 1316	112 118	73.89 % 73.94 %	24.06 % 23.92 %	2.06 % 2.14 %
Tuta	5457 5284	4309 4194	1035 969	113 121	78.96 % 79.37 %	18.97 % 18.34 %	2.07 % 2.29 %
Juno.com	5540 5559	4416 4397	1000 1052	124 110	79.71 % 79.10 %	18.05 % 18.92 %	2.24 % 1.98 %
Mailfence	5461 5454	4314 4339	1037 998	110 117	79.00 % 79.56 %	18.99 % 18.30 %	2.01 % 2.15 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.