MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 65.001	51.137 50.857	13.071 12.922	1.361 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 78.24 %	20.03 % 19.88 %	2.09 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4842	3871 3740	1037 1022	101 98	77.62 % 77.24 %	20.79 % 21.11 %	2.03 % 2.02 %
Elektronics	4907 4916	3871 3884	970 939	94 115	78.89 % 79.01 %	19.77 % 19.10 %	1.92 % 2.34 %
Entertainment	5288 4957	4105 3814	1108 1048	111 109	77.63 % 76.94 %	20.95 % 21.14 %	2.10 % 2.20 %
Cosmetics & Beauty	5049 5008	3985 3967	967 957	114 101	78.93 % 79.21 %	19.15 % 19.11 %	2.26 % 2.02 %
Food & Drink	5265 4971	4089 3858	1079 1012	121 119	77.66 % 77.61 %	20.49 % 20.36 %	2.30 % 2.39 %
Home & Garden	4715 4988	3648 3921	985 980	102 111	77.37 % 78.61 %	20.89 % 19.65 %	2.16 % 2.23 %
Finance	5020 4881	4070 3951	868 833	98 119	81.08 % 80.95 %	17.29 % 17.07 %	1.95 % 2.44 %
Health	5008 5008	4086 4074	840 838	103 106	81.59 % 81.35 %	16.77 % 16.73 %	2.06 % 2.12 %
Pets	4928 5280	3860 4153	989 1018	105 129	78.33 % 78.66 %	20.07 % 19.28 %	2.13 % 2.44 %
Sport & Fitness	5039 4941	3930 3837	1033 1004	103 120	77.99 % 77.66 %	20.50 % 20.32 %	2.04 % 2.43 %
Job & Career	4989 5006	3816 3806	1090 1112	104 106	76.49 % 76.03 %	21.85 % 22.21 %	2.08 % 2.12 %
Dating	4949 5140	3721 3824	1147 1221	99 105	75.19 % 74.40 %	23.18 % 23.75 %	2.00 % 2.04 %
Other	5123 5063	4085 4028	958 938	106 115	79.74 % 79.56 %	18.70 % 18.53 %	2.07 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4749	3618 3543	1136 1104	87 108	75.36 % 74.61 %	23.66 % 23.25 %	1.81 % 2.27 %
Outlook Mail	4589 4776	3525 3672	997 1032	89 101	76.81 % 76.88 %	21.73 % 21.61 %	1.94 % 2.11 %
Yahoo Mail	4637 4775	3550 3703	970 979	108 106	76.56 % 77.55 %	20.92 % 20.50 %	2.33 % 2.22 %
AOL Mail	4887 4779	3788 3726	1014 952	103 113	77.51 % 77.97 %	20.75 % 19.92 %	2.11 % 2.36 %
Mail.com	4789 4795	3814 3770	902 923	104 108	79.64 % 78.62 %	18.83 % 19.25 %	2.17 % 2.25 %
Yandex Mail	4681 4767	3641 3711	958 969	105 99	77.78 % 77.85 %	20.47 % 20.33 %	2.24 % 2.08 %
GMX Mail	4864 4655	3723 3584	1076 980	93 104	76.54 % 76.99 %	22.12 % 21.05 %	1.91 % 2.23 %
Zoho Mail	4722 4659	3765 3690	890 893	108 97	79.73 % 79.20 %	18.85 % 19.17 %	2.29 % 2.08 %
ProtonMail	4729 4642	3786 3723	870 850	94 110	80.06 % 80.20 %	18.40 % 18.31 %	1.99 % 2.37 %
Custom Mail	4626 4666	3781 3772	770 789	87 109	81.73 % 80.84 %	16.65 % 16.91 %	1.88 % 2.34 %
iCloud Mail	4499 4551	3371 3454	1073 1015	89 107	74.93 % 75.90 %	23.85 % 22.30 %	1.98 % 2.35 %
Tuta	4741 4580	3807 3639	856 844	103 112	80.30 % 79.45 %	18.06 % 18.43 %	2.17 % 2.45 %
Juno.com	4741 4778	3812 3819	842 891	103 102	80.40 % 79.93 %	17.76 % 18.65 %	2.17 % 2.13 %
Mailfence	3961 3829	3156 3051	717 701	88 77	79.68 % 79.68 %	18.10 % 18.31 %	2.22 % 2.01 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.