MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.596	51.279 50.480	13.498 13.577	1.393 1.539

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 76.96 %	20.40 % 20.70 %	2.11 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4944	3951 3755	1056 1079	113 110	77.17 % 75.95 %	20.63 % 21.82 %	2.21 % 2.22 %
Elektronics	4901 5146	3847 4020	956 1011	98 115	78.49 % 78.12 %	19.51 % 19.65 %	2.00 % 2.23 %
Entertainment	5184 4977	3990 3776	1082 1084	112 117	76.97 % 75.87 %	20.87 % 21.78 %	2.16 % 2.35 %
Cosmetics & Beauty	5182 5023	4025 3895	1048 1016	109 112	77.67 % 77.54 %	20.22 % 20.23 %	2.10 % 2.23 %
Food & Drink	5293 4972	4058 3790	1117 1056	118 126	76.67 % 76.23 %	21.10 % 21.24 %	2.23 % 2.53 %
Home & Garden	4882 5094	3759 3929	1017 1043	106 122	77.00 % 77.13 %	20.83 % 20.48 %	2.17 % 2.39 %
Finance	5029 4988	4060 4003	872 854	97 131	80.73 % 80.25 %	17.34 % 17.12 %	1.93 % 2.63 %
Health	5101 4991	4143 4043	850 838	108 110	81.22 % 81.01 %	16.66 % 16.79 %	2.12 % 2.20 %
Pets	4972 5297	3836 4057	1029 1110	107 130	77.15 % 76.59 %	20.70 % 20.96 %	2.15 % 2.45 %
Sport & Fitness	5219 4889	3994 3725	1119 1039	106 125	76.53 % 76.19 %	21.44 % 21.25 %	2.03 % 2.56 %
Job & Career	5106 5045	3866 3753	1133 1176	107 116	75.71 % 74.39 %	22.19 % 23.31 %	2.10 % 2.30 %
Dating	5048 5146	3711 3749	1239 1285	98 112	73.51 % 72.85 %	24.54 % 24.97 %	1.94 % 2.18 %
Other	5133 5084	4039 3985	980 986	114 113	78.69 % 78.38 %	19.09 % 19.39 %	2.22 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4689	3557 3410	1183 1163	98 116	73.52 % 72.72 %	24.45 % 24.80 %	2.03 % 2.47 %
Outlook Mail	4761 4758	3595 3584	1070 1066	96 108	75.51 % 75.33 %	22.47 % 22.40 %	2.02 % 2.27 %
Yahoo Mail	4634 4647	3501 3509	1024 1033	109 105	75.55 % 75.51 %	22.10 % 22.23 %	2.35 % 2.26 %
AOL Mail	4734 4645	3611 3560	1018 959	105 126	76.28 % 76.64 %	21.50 % 20.65 %	2.22 % 2.71 %
Mail.com	4888 4900	3873 3809	908 975	107 116	79.23 % 77.73 %	18.58 % 19.90 %	2.19 % 2.37 %
Yandex Mail	4597 4801	3554 3678	945 1024	98 99	77.31 % 76.61 %	20.56 % 21.33 %	2.13 % 2.06 %
GMX Mail	4857 4834	3686 3636	1076 1078	95 120	75.89 % 75.22 %	22.15 % 22.30 %	1.96 % 2.48 %
Zoho Mail	4694 4439	3687 3456	902 892	105 91	78.55 % 77.86 %	19.22 % 20.09 %	2.24 % 2.05 %
ProtonMail	4821 4591	3833 3619	890 861	98 111	79.51 % 78.83 %	18.46 % 18.75 %	2.03 % 2.42 %
Custom Mail	4634 4664	3781 3751	764 800	89 113	81.59 % 80.42 %	16.49 % 17.15 %	1.92 % 2.42 %
iCloud Mail	4504 4693	3317 3476	1099 1112	88 105	73.65 % 74.07 %	24.40 % 23.69 %	1.95 % 2.24 %
Tuta	4738 4581	3741 3590	899 874	98 117	78.96 % 78.37 %	18.97 % 19.08 %	2.07 % 2.55 %
Juno.com	4781 4755	3831 3757	843 891	107 107	80.13 % 79.01 %	17.63 % 18.74 %	2.24 % 2.25 %
Mailfence	4689 4599	3712 3645	877 849	100 105	79.16 % 79.26 %	18.70 % 18.46 %	2.13 % 2.28 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.