MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.692	59.487 59.573	15.878 15.500	1.594 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.68 %	20.63 % 20.21 %	2.07 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5987	4650 4637	1219 1225	131 125	77.50 % 77.45 %	20.32 % 20.46 %	2.18 % 2.09 %
Elektronics	5883 5846	4607 4605	1161 1122	115 119	78.31 % 78.77 %	19.73 % 19.19 %	1.95 % 2.04 %
Entertainment	5935 5868	4556 4533	1250 1216	129 119	76.76 % 77.25 %	21.06 % 20.72 %	2.17 % 2.03 %
Cosmetics & Beauty	5962 5895	4613 4608	1217 1161	132 126	77.37 % 78.17 %	20.41 % 19.69 %	2.21 % 2.14 %
Food & Drink	5877 5809	4530 4491	1223 1195	124 123	77.08 % 77.31 %	20.81 % 20.57 %	2.11 % 2.12 %
Home & Garden	5876 5907	4533 4581	1218 1194	125 132	77.14 % 77.55 %	20.73 % 20.21 %	2.13 % 2.23 %
Finance	5828 5977	4709 4825	1005 1020	114 132	80.80 % 80.73 %	17.24 % 17.07 %	1.96 % 2.21 %
Health	5965 5891	4812 4772	1037 1002	116 117	80.67 % 81.00 %	17.38 % 17.01 %	1.94 % 1.99 %
Pets	5918 5809	4536 4488	1259 1200	123 121	76.65 % 77.26 %	21.27 % 20.66 %	2.08 % 2.08 %
Sport & Fitness	5894 5749	4500 4404	1275 1214	119 131	76.35 % 76.60 %	21.63 % 21.12 %	2.02 % 2.28 %
Job & Career	6055 6002	4585 4490	1341 1379	129 133	75.72 % 74.81 %	22.15 % 22.98 %	2.13 % 2.22 %
Dating	5860 5969	4263 4393	1486 1454	111 122	72.75 % 73.60 %	25.36 % 24.36 %	1.89 % 2.04 %
Other	5906 5983	4593 4746	1187 1118	126 119	77.77 % 79.32 %	20.10 % 18.69 %	2.13 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5419	4158 3986	1348 1318	118 115	73.93 % 73.56 %	23.97 % 24.32 %	2.10 % 2.12 %
Outlook Mail	5631 5295	4270 4018	1245 1162	116 115	75.83 % 75.88 %	22.11 % 21.95 %	2.06 % 2.17 %
Yahoo Mail	5381 5420	4091 4137	1175 1169	115 114	76.03 % 76.33 %	21.84 % 21.57 %	2.14 % 2.10 %
AOL Mail	5499 5539	4208 4278	1173 1137	118 124	76.52 % 77.23 %	21.33 % 20.53 %	2.15 % 2.24 %
Mail.com	5538 5555	4376 4390	1048 1047	114 118	79.02 % 79.03 %	18.92 % 18.85 %	2.06 % 2.12 %
Yandex Mail	5381 5331	4133 4100	1149 1115	99 116	76.81 % 76.91 %	21.35 % 20.92 %	1.84 % 2.18 %
GMX Mail	5464 5759	4128 4374	1219 1262	117 123	75.55 % 75.95 %	22.31 % 21.91 %	2.14 % 2.14 %
Zoho Mail	5556 5455	4351 4298	1090 1040	115 117	78.31 % 78.79 %	19.62 % 19.07 %	2.07 % 2.14 %
ProtonMail	5564 5395	4405 4308	1043 971	116 116	79.17 % 79.85 %	18.75 % 18.00 %	2.08 % 2.15 %
Custom Mail	5358 5470	4305 4428	944 932	109 110	80.35 % 80.95 %	17.62 % 17.04 %	2.03 % 2.01 %
iCloud Mail	5424 5683	3991 4222	1320 1347	113 114	73.58 % 74.29 %	24.34 % 23.70 %	2.08 % 2.01 %
Tuta	5520 5417	4346 4318	1060 980	114 119	78.73 % 79.71 %	19.20 % 18.09 %	2.07 % 2.20 %
Juno.com	5487 5492	4361 4360	999 1027	127 105	79.48 % 79.39 %	18.21 % 18.70 %	2.31 % 1.91 %
Mailfence	5532 5462	4364 4356	1065 993	103 113	78.89 % 79.75 %	19.25 % 18.18 %	1.86 % 2.07 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.