MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 455.114	349.090 343.434	88.530 93.932	16.759 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 75.46 %	19.48 % 20.64 %	3.69 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 34964	27966 27382	5966 6352	1149 1230	79.72 % 78.31 %	17.01 % 18.17 %	3.28 % 3.52 %
Elektronics	35085 34435	27271 26270	6590 6837	1224 1328	77.73 % 76.29 %	18.78 % 19.85 %	3.49 % 3.86 %
Entertainment	34505 34728	26407 26257	6789 7190	1309 1281	76.53 % 75.61 %	19.68 % 20.70 %	3.79 % 3.69 %
Cosmetics & Beauty	34947 35343	26813 26556	6851 7385	1283 1402	76.72 % 75.14 %	19.60 % 20.90 %	3.67 % 3.97 %
Food & Drink	35135 35228	28031 27562	5937 6413	1167 1253	79.78 % 78.24 %	16.90 % 18.20 %	3.32 % 3.56 %
Home & Garden	35372 35059	28187 27476	6028 6305	1157 1278	79.69 % 78.37 %	17.04 % 17.98 %	3.27 % 3.65 %
Finance	34806 35532	25639 25601	7757 8366	1410 1565	73.66 % 72.05 %	22.29 % 23.54 %	4.05 % 4.40 %
Health	35129 35163	26161 25712	7614 8056	1354 1395	74.47 % 73.12 %	21.67 % 22.91 %	3.85 % 3.97 %
Pets	34197 34990	27046 27103	5941 6607	1210 1280	79.09 % 77.46 %	17.37 % 18.88 %	3.54 % 3.66 %
Sport & Fitness	34396 35068	26119 26032	6936 7633	1341 1403	75.94 % 74.23 %	20.17 % 21.77 %	3.90 % 4.00 %
Job & Career	34819 35154	26087 25839	7293 7835	1439 1480	74.92 % 73.50 %	20.95 % 22.29 %	4.13 % 4.21 %
Dating	35895 34735	25765 24708	8635 8476	1495 1551	71.78 % 71.13 %	24.06 % 24.40 %	4.16 % 4.47 %
Other	35012 34715	27598 26936	6193 6477	1221 1302	78.82 % 77.59 %	17.69 % 18.66 %	3.49 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 44038	32207 31661	10048 10441	1844 1936	73.03 % 71.89 %	22.79 % 23.71 %	4.18 % 4.40 %
Outlook Mail	43654 44353	32443 32388	9453 10127	1758 1838	74.32 % 73.02 %	21.65 % 22.83 %	4.03 % 4.14 %
Yahoo Mail	44057 43961	33629 32939	8754 9233	1674 1789	76.33 % 74.93 %	19.87 % 21.00 %	3.80 % 4.07 %
AOL Mail	44353 43857	33832 32923	8851 9220	1670 1714	76.28 % 75.07 %	19.96 % 21.02 %	3.77 % 3.91 %
Mail.com	44138 44241	34113 33685	8405 8856	1620 1700	77.29 % 76.14 %	19.04 % 20.02 %	3.67 % 3.84 %
Yandex Mail	44334 43691	33262 32244	9344 9657	1728 1790	75.03 % 73.80 %	21.08 % 22.10 %	3.90 % 4.10 %
GMX Mail	44042 44227	34126 33728	8370 8913	1546 1586	77.49 % 76.26 %	19.00 % 20.15 %	3.51 % 3.59 %
Zoho Mail	44249 44018	34612 34041	8162 8391	1475 1586	78.22 % 77.33 %	18.45 % 19.06 %	3.33 % 3.60 %
ProtonMail	43516 44154	34251 34132	7796 8502	1469 1520	78.71 % 77.30 %	17.92 % 19.26 %	3.38 % 3.44 %
Custom Mail	43754 44380	34935 34721	7391 8088	1428 1571	79.84 % 78.24 %	16.89 % 18.22 %	3.26 % 3.54 %
iCloud Mail	4808 4725	3742 3428	831 1011	235 286	77.83 % 72.55 %	17.28 % 21.40 %	4.89 % 6.05 %
Tuta	4695 4751	3969 3788	577 763	149 200	84.54 % 79.73 %	12.29 % 16.06 %	3.17 % 4.21 %
Juno.com	4680 4718	3969 3756	548 730	163 232	84.81 % 79.61 %	11.71 % 15.47 %	3.48 % 4.92 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.