MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.936
65.886
|
51.160
50.829
|
13.384
13.573
|
1.392
1.484
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.59 %
77.15 %
|
20.30 %
20.60 %
|
2.11 %
2.25 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5099
5143
|
3965
3936
|
1019
1102
|
115
105
|
77.76 %
76.53 %
|
19.98 %
21.43 %
|
2.26 %
2.04 %
|
| Elektronics |
5008
5103
|
3919
4010
|
990
989
|
99
104
|
78.25 %
78.58 %
|
19.77 %
19.38 %
|
1.98 %
2.04 %
|
| Entertainment |
5033
5048
|
3870
3834
|
1048
1102
|
115
112
|
76.89 %
75.95 %
|
20.82 %
21.83 %
|
2.28 %
2.22 %
|
| Cosmetics & Beauty |
5185
4978
|
4035
3872
|
1039
996
|
111
110
|
77.82 %
77.78 %
|
20.04 %
20.01 %
|
2.14 %
2.21 %
|
| Food & Drink |
5184
4953
|
3994
3806
|
1077
1031
|
113
116
|
77.04 %
76.84 %
|
20.78 %
20.82 %
|
2.18 %
2.34 %
|
| Home & Garden |
4912
5044
|
3806
3910
|
998
1018
|
108
116
|
77.48 %
77.52 %
|
20.32 %
20.18 %
|
2.20 %
2.30 %
|
| Finance |
5032
5096
|
4079
4081
|
852
888
|
101
127
|
81.06 %
80.08 %
|
16.93 %
17.43 %
|
2.01 %
2.49 %
|
| Health |
5110
5175
|
4145
4187
|
860
877
|
105
111
|
81.12 %
80.91 %
|
16.83 %
16.95 %
|
2.05 %
2.14 %
|
| Pets |
4968
5085
|
3822
3897
|
1042
1071
|
104
117
|
76.93 %
76.64 %
|
20.97 %
21.06 %
|
2.09 %
2.30 %
|
| Sport & Fitness |
5174
4904
|
3965
3724
|
1105
1059
|
104
121
|
76.63 %
75.94 %
|
21.36 %
21.59 %
|
2.01 %
2.47 %
|
| Job & Career |
5121
5113
|
3890
3787
|
1122
1204
|
109
122
|
75.96 %
74.07 %
|
21.91 %
23.55 %
|
2.13 %
2.39 %
|
| Dating |
5104
5191
|
3750
3797
|
1256
1278
|
98
116
|
73.47 %
73.15 %
|
24.61 %
24.62 %
|
1.92 %
2.23 %
|
| Other |
5006
5053
|
3920
3988
|
976
958
|
110
107
|
78.31 %
78.92 %
|
19.50 %
18.96 %
|
2.20 %
2.12 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4713
4560
|
3478
3322
|
1139
1133
|
96
105
|
73.80 %
72.85 %
|
24.17 %
24.85 %
|
2.04 %
2.30 %
|
| Outlook Mail |
4690
4606
|
3564
3455
|
1027
1045
|
99
106
|
75.99 %
75.01 %
|
21.90 %
22.69 %
|
2.11 %
2.30 %
|
| Yahoo Mail |
4677
4809
|
3550
3657
|
1021
1045
|
106
107
|
75.90 %
76.04 %
|
21.83 %
21.73 %
|
2.27 %
2.22 %
|
| AOL Mail |
4716
4829
|
3603
3700
|
1001
1009
|
112
120
|
76.40 %
76.62 %
|
21.23 %
20.89 %
|
2.37 %
2.48 %
|
| Mail.com |
4803
5000
|
3813
3891
|
892
996
|
98
113
|
79.39 %
77.82 %
|
18.57 %
19.92 %
|
2.04 %
2.26 %
|
| Yandex Mail |
4594
4718
|
3559
3618
|
948
1003
|
87
97
|
77.47 %
76.69 %
|
20.64 %
21.26 %
|
1.89 %
2.06 %
|
| GMX Mail |
4720
4897
|
3556
3693
|
1066
1090
|
98
114
|
75.34 %
75.41 %
|
22.58 %
22.26 %
|
2.08 %
2.33 %
|
| Zoho Mail |
4722
4583
|
3721
3583
|
901
903
|
100
97
|
78.80 %
78.18 %
|
19.08 %
19.70 %
|
2.12 %
2.12 %
|
| ProtonMail |
4770
4563
|
3778
3608
|
889
847
|
103
108
|
79.20 %
79.07 %
|
18.64 %
18.56 %
|
2.16 %
2.37 %
|
| Custom Mail |
4779
4720
|
3872
3807
|
809
803
|
98
110
|
81.02 %
80.66 %
|
16.93 %
17.01 %
|
2.05 %
2.33 %
|
| iCloud Mail |
4637
4719
|
3432
3500
|
1108
1122
|
97
97
|
74.01 %
74.17 %
|
23.89 %
23.78 %
|
2.09 %
2.06 %
|
| Tuta |
4747
4497
|
3763
3563
|
884
826
|
100
108
|
79.27 %
79.23 %
|
18.62 %
18.37 %
|
2.11 %
2.40 %
|
| Juno.com |
4755
4761
|
3805
3766
|
844
895
|
106
100
|
80.02 %
79.10 %
|
17.75 %
18.80 %
|
2.23 %
2.10 %
|
| Mailfence |
4613
4624
|
3666
3666
|
855
856
|
92
102
|
79.47 %
79.28 %
|
18.53 %
18.51 %
|
1.99 %
2.21 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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