MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 64.130	51.065 50.230	12.507 12.956	1.462 1.469

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.33 %	19.38 % 20.20 %	2.27 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4814	3825 3744	979 1001	106 105	78.46 % 77.77 %	20.08 % 20.79 %	2.17 % 2.18 %
Elektronics	4838 4954	3830 3895	942 968	103 116	79.16 % 78.62 %	19.47 % 19.54 %	2.13 % 2.34 %
Entertainment	5193 4872	4062 3770	1048 1025	118 109	78.22 % 77.38 %	20.18 % 21.04 %	2.27 % 2.24 %
Cosmetics & Beauty	4990 4881	3989 3859	913 956	119 104	79.94 % 79.06 %	18.30 % 19.59 %	2.38 % 2.13 %
Food & Drink	5230 4995	4120 3887	1021 1025	129 120	78.78 % 77.82 %	19.52 % 20.52 %	2.47 % 2.40 %
Home & Garden	4733 4860	3704 3826	949 986	111 111	78.26 % 78.72 %	20.05 % 20.29 %	2.35 % 2.28 %
Finance	4973 4835	4052 3889	855 854	106 116	81.48 % 80.43 %	17.19 % 17.66 %	2.13 % 2.40 %
Health	4995 4912	4094 3965	847 887	114 107	81.96 % 80.72 %	16.96 % 18.06 %	2.28 % 2.18 %
Pets	4933 5155	3909 4057	937 1006	115 123	79.24 % 78.70 %	18.99 % 19.52 %	2.33 % 2.39 %
Sport & Fitness	4958 4882	3915 3804	983 1006	109 120	78.96 % 77.92 %	19.83 % 20.61 %	2.20 % 2.46 %
Job & Career	4998 4973	3859 3807	1057 1108	115 109	77.21 % 76.55 %	21.15 % 22.28 %	2.30 % 2.19 %
Dating	4840 5014	3712 3764	1048 1184	108 110	76.69 % 75.07 %	21.65 % 23.61 %	2.23 % 2.19 %
Other	4988 4983	3994 3963	928 950	109 119	80.07 % 79.53 %	18.60 % 19.06 %	2.19 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4697	3701 3532	1051 1085	100 115	76.78 % 75.20 %	21.80 % 23.10 %	2.07 % 2.45 %
Outlook Mail	4592 4718	3603 3633	943 1018	99 104	78.46 % 77.00 %	20.54 % 21.58 %	2.16 % 2.20 %
Yahoo Mail	4594 4713	3586 3671	906 976	112 107	78.06 % 77.89 %	19.72 % 20.71 %	2.44 % 2.27 %
AOL Mail	4861 4709	3820 3677	969 960	111 110	78.58 % 78.08 %	19.93 % 20.39 %	2.28 % 2.34 %
Mail.com	4827 4720	3873 3737	880 906	112 107	80.24 % 79.17 %	18.23 % 19.19 %	2.32 % 2.27 %
Yandex Mail	4728 4810	3693 3752	953 983	115 103	78.11 % 78.00 %	20.16 % 20.44 %	2.43 % 2.14 %
GMX Mail	4845 4668	3773 3604	1031 999	99 108	77.87 % 77.21 %	21.28 % 21.40 %	2.04 % 2.31 %
Zoho Mail	4651 4656	3739 3695	866 914	115 99	80.39 % 79.36 %	18.62 % 19.63 %	2.47 % 2.13 %
ProtonMail	4713 4703	3793 3763	845 897	102 109	80.48 % 80.01 %	17.93 % 19.07 %	2.16 % 2.32 %
Custom Mail	4655 4629	3809 3717	772 829	96 111	81.83 % 80.30 %	16.58 % 17.91 %	2.06 % 2.40 %
iCloud Mail	4525 4594	3464 3520	1020 1025	99 108	76.55 % 76.62 %	22.54 % 22.31 %	2.19 % 2.35 %
Tuta	4762 4650	3840 3676	848 888	116 116	80.64 % 79.05 %	17.81 % 19.10 %	2.44 % 2.49 %
Juno.com	4807 4784	3870 3811	835 903	111 108	80.51 % 79.66 %	17.37 % 18.88 %	2.31 % 2.26 %
Mailfence	3164 3079	2501 2442	588 573	75 64	79.05 % 79.31 %	18.58 % 18.61 %	2.37 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.