MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.706	51.054 50.988	13.829 13.286	1.499 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.60 %	20.83 % 20.22 %	2.26 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 4892	3894 3742	1089 1050	118 100	76.34 % 76.49 %	21.35 % 21.46 %	2.31 % 2.04 %
Elektronics	4904 5052	3804 3963	996 981	104 108	77.57 % 78.44 %	20.31 % 19.42 %	2.12 % 2.14 %
Entertainment	5369 5002	4076 3815	1171 1077	122 110	75.92 % 76.27 %	21.81 % 21.53 %	2.27 % 2.20 %
Cosmetics & Beauty	5168 5098	4006 4011	1041 987	121 100	77.52 % 78.68 %	20.14 % 19.36 %	2.34 % 1.96 %
Food & Drink	5285 5025	4035 3849	1124 1059	126 117	76.35 % 76.60 %	21.27 % 21.07 %	2.38 % 2.33 %
Home & Garden	4863 5029	3697 3916	1056 1004	110 109	76.02 % 77.87 %	21.71 % 19.96 %	2.26 % 2.17 %
Finance	5073 4986	4069 4036	898 830	106 120	80.21 % 80.95 %	17.70 % 16.65 %	2.09 % 2.41 %
Health	5124 4950	4147 4019	861 827	116 104	80.93 % 81.19 %	16.80 % 16.71 %	2.26 % 2.10 %
Pets	4941 5261	3794 4080	1033 1054	114 127	76.79 % 77.55 %	20.91 % 20.03 %	2.31 % 2.41 %
Sport & Fitness	5173 4975	3949 3829	1111 1030	113 116	76.34 % 76.96 %	21.48 % 20.70 %	2.18 % 2.33 %
Job & Career	5096 5118	3798 3852	1183 1159	115 107	74.53 % 75.26 %	23.21 % 22.65 %	2.26 % 2.09 %
Dating	5038 5189	3682 3817	1241 1271	115 101	73.08 % 73.56 %	24.63 % 24.49 %	2.28 % 1.95 %
Other	5247 5129	4103 4059	1025 957	119 113	78.20 % 79.14 %	19.53 % 18.66 %	2.27 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4744	3525 3491	1190 1146	99 107	73.22 % 73.59 %	24.72 % 24.16 %	2.06 % 2.26 %
Outlook Mail	4762 4726	3581 3588	1078 1039	103 99	75.20 % 75.92 %	22.64 % 21.98 %	2.16 % 2.09 %
Yahoo Mail	4667 4711	3510 3600	1038 1009	119 102	75.21 % 76.42 %	22.24 % 21.42 %	2.55 % 2.17 %
AOL Mail	4835 4639	3679 3576	1043 957	113 106	76.09 % 77.09 %	21.57 % 20.63 %	2.34 % 2.28 %
Mail.com	4713 4931	3701 3874	903 950	109 107	78.53 % 78.56 %	19.16 % 19.27 %	2.31 % 2.17 %
Yandex Mail	4602 4763	3523 3670	970 998	109 95	76.55 % 77.05 %	21.08 % 20.95 %	2.37 % 1.99 %
GMX Mail	4884 4692	3652 3575	1126 1012	106 105	74.77 % 76.19 %	23.05 % 21.57 %	2.17 % 2.24 %
Zoho Mail	4719 4535	3669 3566	935 879	115 90	77.75 % 78.63 %	19.81 % 19.38 %	2.44 % 1.98 %
ProtonMail	4809 4573	3772 3635	933 836	104 102	78.44 % 79.49 %	19.40 % 18.28 %	2.16 % 2.23 %
Custom Mail	4669 4678	3797 3782	778 791	94 105	81.32 % 80.85 %	16.66 % 16.91 %	2.01 % 2.24 %
iCloud Mail	4648 4660	3388 3479	1161 1074	99 107	72.89 % 74.66 %	24.98 % 23.05 %	2.13 % 2.30 %
Tuta	4741 4651	3737 3669	898 869	106 113	78.82 % 78.89 %	18.94 % 18.68 %	2.24 % 2.43 %
Juno.com	4766 4798	3779 3815	878 884	109 99	79.29 % 79.51 %	18.42 % 18.42 %	2.29 % 2.06 %
Mailfence	4753 4605	3741 3668	898 842	114 95	78.71 % 79.65 %	18.89 % 18.28 %	2.40 % 2.06 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.