MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 437.416	334.666 329.481	85.970 90.984	16.080 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 75.32 %	19.69 % 20.80 %	3.68 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 33633	26813 26296	5793 6156	1101 1181	79.55 % 78.19 %	17.19 % 18.30 %	3.27 % 3.51 %
Elektronics	33735 33067	26154 25160	6409 6626	1172 1281	77.53 % 76.09 %	19.00 % 20.04 %	3.47 % 3.87 %
Entertainment	33216 33409	25344 25210	6602 6969	1270 1230	76.30 % 75.46 %	19.88 % 20.86 %	3.82 % 3.68 %
Cosmetics & Beauty	33580 33960	25695 25482	6651 7148	1234 1330	76.52 % 75.04 %	19.81 % 21.05 %	3.67 % 3.92 %
Food & Drink	33653 33869	26800 26477	5749 6211	1104 1181	79.64 % 78.17 %	17.08 % 18.34 %	3.28 % 3.49 %
Home & Garden	34056 33702	27087 26380	5864 6105	1105 1217	79.54 % 78.27 %	17.22 % 18.11 %	3.24 % 3.61 %
Finance	33485 34196	24596 24579	7534 8119	1355 1498	73.45 % 71.88 %	22.50 % 23.74 %	4.05 % 4.38 %
Health	33764 33761	25060 24613	7402 7808	1302 1340	74.22 % 72.90 %	21.92 % 23.13 %	3.86 % 3.97 %
Pets	32846 33650	25927 26030	5758 6397	1161 1223	78.94 % 77.36 %	17.53 % 19.01 %	3.53 % 3.63 %
Sport & Fitness	33031 33697	25021 24975	6728 7388	1282 1334	75.75 % 74.12 %	20.37 % 21.92 %	3.88 % 3.96 %
Job & Career	33466 33798	25014 24807	7067 7583	1385 1408	74.74 % 73.40 %	21.12 % 22.44 %	4.14 % 4.17 %
Dating	34524 33250	24682 23583	8403 8193	1439 1474	71.49 % 70.93 %	24.34 % 24.64 %	4.17 % 4.43 %
Other	33653 33424	26473 25889	6010 6281	1170 1254	78.66 % 77.46 %	17.86 % 18.79 %	3.48 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 42689	31217 30666	9797 10156	1783 1867	72.94 % 71.84 %	22.89 % 23.79 %	4.17 % 4.37 %
Outlook Mail	42276 43000	31349 31337	9233 9886	1694 1777	74.15 % 72.88 %	21.84 % 22.99 %	4.01 % 4.13 %
Yahoo Mail	42686 42602	32512 31885	8550 8997	1624 1720	76.17 % 74.84 %	20.03 % 21.12 %	3.80 % 4.04 %
AOL Mail	43038 42494	32769 31852	8653 8983	1616 1659	76.14 % 74.96 %	20.11 % 21.14 %	3.75 % 3.90 %
Mail.com	42806 42966	33015 32673	8220 8651	1571 1642	77.13 % 76.04 %	19.20 % 20.13 %	3.67 % 3.82 %
Yandex Mail	42868 42282	32101 31171	9112 9402	1655 1709	74.88 % 73.72 %	21.26 % 22.24 %	3.86 % 4.04 %
GMX Mail	42687 42859	33001 32630	8193 8704	1493 1525	77.31 % 76.13 %	19.19 % 20.31 %	3.50 % 3.56 %
Zoho Mail	42895 42621	33477 32915	7985 8178	1433 1528	78.04 % 77.23 %	18.62 % 19.19 %	3.34 % 3.59 %
ProtonMail	42174 42689	33117 32934	7632 8292	1425 1463	78.52 % 77.15 %	18.10 % 19.42 %	3.38 % 3.43 %
Custom Mail	42398 43034	33784 33615	7220 7894	1394 1525	79.68 % 78.11 %	17.03 % 18.34 %	3.29 % 3.54 %
iCloud Mail	3462 3440	2688 2473	590 751	184 216	77.64 % 71.89 %	17.04 % 21.83 %	5.31 % 6.28 %
Tuta	3355 3392	2855 2696	405 554	95 142	85.10 % 79.48 %	12.07 % 16.33 %	2.83 % 4.19 %
Juno.com	3274 3348	2781 2634	380 536	113 178	84.94 % 78.67 %	11.61 % 16.01 %	3.45 % 5.32 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.