MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.274 76.567	59.590 59.079	15.974 15.733	1.710 1.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 77.16 %	20.67 % 20.55 %	2.21 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5915 5770	4534 4396	1248 1246	133 128	76.65 % 76.19 %	21.10 % 21.59 %	2.25 % 2.22 %
Elektronics	5727 5932	4455 4641	1154 1156	118 135	77.79 % 78.24 %	20.15 % 19.49 %	2.06 % 2.28 %
Entertainment	6159 5800	4695 4414	1325 1253	139 133	76.23 % 76.10 %	21.51 % 21.60 %	2.26 % 2.29 %
Cosmetics & Beauty	6057 5908	4701 4609	1217 1173	139 126	77.61 % 78.01 %	20.09 % 19.85 %	2.29 % 2.13 %
Food & Drink	6135 5789	4687 4429	1303 1218	145 142	76.40 % 76.51 %	21.24 % 21.04 %	2.36 % 2.45 %
Home & Garden	5751 5875	4385 4540	1234 1200	132 135	76.25 % 77.28 %	21.46 % 20.43 %	2.30 % 2.30 %
Finance	5913 5845	4765 4707	1028 992	120 146	80.59 % 80.53 %	17.39 % 16.97 %	2.03 % 2.50 %
Health	5947 5855	4821 4738	994 988	132 129	81.07 % 80.92 %	16.71 % 16.87 %	2.22 % 2.20 %
Pets	5798 6171	4460 4742	1207 1280	131 149	76.92 % 76.84 %	20.82 % 20.74 %	2.26 % 2.41 %
Sport & Fitness	6016 5758	4602 4402	1287 1214	127 142	76.50 % 76.45 %	21.39 % 21.08 %	2.11 % 2.47 %
Job & Career	5975 5919	4473 4419	1370 1370	132 130	74.86 % 74.66 %	22.93 % 23.15 %	2.21 % 2.20 %
Dating	5860 6008	4295 4384	1441 1497	124 127	73.29 % 72.97 %	24.59 % 24.92 %	2.12 % 2.11 %
Other	6021 5937	4717 4658	1166 1146	138 133	78.34 % 78.46 %	19.37 % 19.30 %	2.29 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5556 5507	4079 4029	1364 1345	113 133	73.42 % 73.16 %	24.55 % 24.42 %	2.03 % 2.42 %
Outlook Mail	5533 5522	4172 4161	1244 1237	117 124	75.40 % 75.35 %	22.48 % 22.40 %	2.11 % 2.25 %
Yahoo Mail	5422 5436	4089 4123	1199 1191	134 122	75.41 % 75.85 %	22.11 % 21.91 %	2.47 % 2.24 %
AOL Mail	5588 5452	4253 4195	1209 1121	126 136	76.11 % 76.94 %	21.64 % 20.56 %	2.25 % 2.49 %
Mail.com	5585 5721	4405 4466	1052 1123	128 132	78.87 % 78.06 %	18.84 % 19.63 %	2.29 % 2.31 %
Yandex Mail	5389 5528	4131 4237	1136 1176	122 115	76.66 % 76.65 %	21.08 % 21.27 %	2.26 % 2.08 %
GMX Mail	5705 5643	4285 4271	1300 1238	120 134	75.11 % 75.69 %	22.79 % 21.94 %	2.10 % 2.37 %
Zoho Mail	5500 5283	4299 4120	1071 1053	130 110	78.16 % 77.99 %	19.47 % 19.93 %	2.36 % 2.08 %
ProtonMail	5578 5337	4408 4218	1053 993	117 126	79.02 % 79.03 %	18.88 % 18.61 %	2.10 % 2.36 %
Custom Mail	5464 5406	4439 4346	914 932	111 128	81.24 % 80.39 %	16.73 % 17.24 %	2.03 % 2.37 %
iCloud Mail	5377 5432	3927 4030	1336 1276	114 126	73.03 % 74.19 %	24.85 % 23.49 %	2.12 % 2.32 %
Tuta	5557 5398	4377 4247	1057 1016	123 135	78.77 % 78.68 %	19.02 % 18.82 %	2.21 % 2.50 %
Juno.com	5539 5555	4401 4395	1008 1040	130 120	79.45 % 79.12 %	18.20 % 18.72 %	2.35 % 2.16 %
Mailfence	5481 5347	4325 4241	1031 992	125 114	78.91 % 79.32 %	18.81 % 18.55 %	2.28 % 2.13 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.