MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
77.274
76.567
|
59.590
59.079
|
15.974
15.733
|
1.710
1.755
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.12 %
77.16 %
|
20.67 %
20.55 %
|
2.21 %
2.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5915
5770
|
4534
4396
|
1248
1246
|
133
128
|
76.65 %
76.19 %
|
21.10 %
21.59 %
|
2.25 %
2.22 %
|
| Elektronics |
5727
5932
|
4455
4641
|
1154
1156
|
118
135
|
77.79 %
78.24 %
|
20.15 %
19.49 %
|
2.06 %
2.28 %
|
| Entertainment |
6159
5800
|
4695
4414
|
1325
1253
|
139
133
|
76.23 %
76.10 %
|
21.51 %
21.60 %
|
2.26 %
2.29 %
|
| Cosmetics & Beauty |
6057
5908
|
4701
4609
|
1217
1173
|
139
126
|
77.61 %
78.01 %
|
20.09 %
19.85 %
|
2.29 %
2.13 %
|
| Food & Drink |
6135
5789
|
4687
4429
|
1303
1218
|
145
142
|
76.40 %
76.51 %
|
21.24 %
21.04 %
|
2.36 %
2.45 %
|
| Home & Garden |
5751
5875
|
4385
4540
|
1234
1200
|
132
135
|
76.25 %
77.28 %
|
21.46 %
20.43 %
|
2.30 %
2.30 %
|
| Finance |
5913
5845
|
4765
4707
|
1028
992
|
120
146
|
80.59 %
80.53 %
|
17.39 %
16.97 %
|
2.03 %
2.50 %
|
| Health |
5947
5855
|
4821
4738
|
994
988
|
132
129
|
81.07 %
80.92 %
|
16.71 %
16.87 %
|
2.22 %
2.20 %
|
| Pets |
5798
6171
|
4460
4742
|
1207
1280
|
131
149
|
76.92 %
76.84 %
|
20.82 %
20.74 %
|
2.26 %
2.41 %
|
| Sport & Fitness |
6016
5758
|
4602
4402
|
1287
1214
|
127
142
|
76.50 %
76.45 %
|
21.39 %
21.08 %
|
2.11 %
2.47 %
|
| Job & Career |
5975
5919
|
4473
4419
|
1370
1370
|
132
130
|
74.86 %
74.66 %
|
22.93 %
23.15 %
|
2.21 %
2.20 %
|
| Dating |
5860
6008
|
4295
4384
|
1441
1497
|
124
127
|
73.29 %
72.97 %
|
24.59 %
24.92 %
|
2.12 %
2.11 %
|
| Other |
6021
5937
|
4717
4658
|
1166
1146
|
138
133
|
78.34 %
78.46 %
|
19.37 %
19.30 %
|
2.29 %
2.24 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
5556
5507
|
4079
4029
|
1364
1345
|
113
133
|
73.42 %
73.16 %
|
24.55 %
24.42 %
|
2.03 %
2.42 %
|
| Outlook Mail |
5533
5522
|
4172
4161
|
1244
1237
|
117
124
|
75.40 %
75.35 %
|
22.48 %
22.40 %
|
2.11 %
2.25 %
|
| Yahoo Mail |
5422
5436
|
4089
4123
|
1199
1191
|
134
122
|
75.41 %
75.85 %
|
22.11 %
21.91 %
|
2.47 %
2.24 %
|
| AOL Mail |
5588
5452
|
4253
4195
|
1209
1121
|
126
136
|
76.11 %
76.94 %
|
21.64 %
20.56 %
|
2.25 %
2.49 %
|
| Mail.com |
5585
5721
|
4405
4466
|
1052
1123
|
128
132
|
78.87 %
78.06 %
|
18.84 %
19.63 %
|
2.29 %
2.31 %
|
| Yandex Mail |
5389
5528
|
4131
4237
|
1136
1176
|
122
115
|
76.66 %
76.65 %
|
21.08 %
21.27 %
|
2.26 %
2.08 %
|
| GMX Mail |
5705
5643
|
4285
4271
|
1300
1238
|
120
134
|
75.11 %
75.69 %
|
22.79 %
21.94 %
|
2.10 %
2.37 %
|
| Zoho Mail |
5500
5283
|
4299
4120
|
1071
1053
|
130
110
|
78.16 %
77.99 %
|
19.47 %
19.93 %
|
2.36 %
2.08 %
|
| ProtonMail |
5578
5337
|
4408
4218
|
1053
993
|
117
126
|
79.02 %
79.03 %
|
18.88 %
18.61 %
|
2.10 %
2.36 %
|
| Custom Mail |
5464
5406
|
4439
4346
|
914
932
|
111
128
|
81.24 %
80.39 %
|
16.73 %
17.24 %
|
2.03 %
2.37 %
|
| iCloud Mail |
5377
5432
|
3927
4030
|
1336
1276
|
114
126
|
73.03 %
74.19 %
|
24.85 %
23.49 %
|
2.12 %
2.32 %
|
| Tuta |
5557
5398
|
4377
4247
|
1057
1016
|
123
135
|
78.77 %
78.68 %
|
19.02 %
18.82 %
|
2.21 %
2.50 %
|
| Juno.com |
5539
5555
|
4401
4395
|
1008
1040
|
130
120
|
79.45 %
79.12 %
|
18.20 %
18.72 %
|
2.35 %
2.16 %
|
| Mailfence |
5481
5347
|
4325
4241
|
1031
992
|
125
114
|
78.91 %
79.32 %
|
18.81 %
18.55 %
|
2.28 %
2.13 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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