MailChimp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 464.086	356.201 350.548	89.847 95.358	17.116 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 75.54 %	19.40 % 20.55 %	3.70 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 35672	28540 27961	6055 6451	1175 1260	79.79 % 78.38 %	16.93 % 18.08 %	3.28 % 3.53 %
Elektronics	35758 35120	27828 26831	6685 6939	1245 1350	77.82 % 76.40 %	18.70 % 19.76 %	3.48 % 3.84 %
Entertainment	35145 35392	26925 26791	6884 7296	1336 1305	76.61 % 75.70 %	19.59 % 20.61 %	3.80 % 3.69 %
Cosmetics & Beauty	35614 35992	27346 27069	6952 7485	1316 1438	76.78 % 75.21 %	19.52 % 20.80 %	3.70 % 4.00 %
Food & Drink	35826 35937	28614 28143	6027 6513	1185 1281	79.87 % 78.31 %	16.82 % 18.12 %	3.31 % 3.56 %
Home & Garden	36118 35768	28804 28057	6127 6402	1187 1309	79.75 % 78.44 %	16.96 % 17.90 %	3.29 % 3.66 %
Finance	35456 36237	26140 26131	7869 8496	1447 1610	73.73 % 72.11 %	22.19 % 23.45 %	4.08 % 4.44 %
Health	35790 35861	26684 26256	7721 8174	1385 1431	74.56 % 73.22 %	21.57 % 22.79 %	3.87 % 3.99 %
Pets	34844 35725	27582 27690	6029 6719	1233 1316	79.16 % 77.51 %	17.30 % 18.81 %	3.54 % 3.68 %
Sport & Fitness	35117 35735	26688 26553	7054 7746	1375 1436	76.00 % 74.31 %	20.09 % 21.68 %	3.92 % 4.02 %
Job & Career	35501 35825	26626 26352	7410 7956	1465 1517	75.00 % 73.56 %	20.87 % 22.21 %	4.13 % 4.23 %
Dating	36543 35402	26278 25218	8743 8596	1522 1588	71.91 % 71.23 %	23.93 % 24.28 %	4.16 % 4.49 %
Other	35682 35420	28146 27496	6291 6585	1245 1339	78.88 % 77.63 %	17.63 % 18.59 %	3.49 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 44744	32733 32175	10182 10586	1876 1983	73.08 % 71.91 %	22.73 % 23.66 %	4.19 % 4.43 %
Outlook Mail	44335 45008	32982 32889	9561 10246	1792 1873	74.39 % 73.07 %	21.57 % 22.76 %	4.04 % 4.16 %
Yahoo Mail	44700 44729	34131 33546	8856 9362	1713 1821	76.36 % 75.00 %	19.81 % 20.93 %	3.83 % 4.07 %
AOL Mail	45061 44548	34401 33471	8962 9329	1698 1748	76.34 % 75.13 %	19.89 % 20.94 %	3.77 % 3.92 %
Mail.com	44765 44909	34632 34208	8495 8958	1638 1743	77.36 % 76.17 %	18.98 % 19.95 %	3.66 % 3.88 %
Yandex Mail	44994 44352	33790 32756	9454 9773	1750 1823	75.10 % 73.85 %	21.01 % 22.04 %	3.89 % 4.11 %
GMX Mail	44717 44905	34679 34287	8463 9010	1575 1608	77.55 % 76.35 %	18.93 % 20.06 %	3.52 % 3.58 %
Zoho Mail	44954 44739	35195 34627	8260 8495	1499 1617	78.29 % 77.40 %	18.37 % 18.99 %	3.33 % 3.61 %
ProtonMail	44201 44907	34824 34752	7883 8606	1494 1549	78.79 % 77.39 %	17.83 % 19.16 %	3.38 % 3.45 %
Custom Mail	44405 45066	35482 35291	7474 8179	1449 1596	79.91 % 78.31 %	16.83 % 18.15 %	3.26 % 3.54 %
iCloud Mail	5451 5372	4230 3908	949 1137	272 327	77.60 % 72.75 %	17.41 % 21.17 %	4.99 % 6.09 %
Tuta	5376 5467	4537 4367	666 865	173 235	84.39 % 79.88 %	12.39 % 15.82 %	3.22 % 4.30 %
Juno.com	5414 5340	4585 4271	642 812	187 257	84.69 % 79.98 %	11.86 % 15.21 %	3.45 % 4.81 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.