MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.677	51.160 50.404	13.535 13.751	1.387 1.522

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 76.75 %	20.48 % 20.94 %	2.10 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 4993	3984 3798	1035 1088	117 107	77.57 % 76.07 %	20.15 % 21.79 %	2.28 % 2.14 %
Elektronics	4977 5036	3884 3928	992 1000	101 108	78.04 % 78.00 %	19.93 % 19.86 %	2.03 % 2.14 %
Entertainment	5090 5124	3923 3872	1055 1131	112 121	77.07 % 75.57 %	20.73 % 22.07 %	2.20 % 2.36 %
Cosmetics & Beauty	5184 5019	4023 3876	1054 1033	107 110	77.60 % 77.23 %	20.33 % 20.58 %	2.06 % 2.19 %
Food & Drink	5275 5028	4053 3833	1108 1074	114 121	76.83 % 76.23 %	21.00 % 21.36 %	2.16 % 2.41 %
Home & Garden	4841 5018	3737 3856	1002 1042	102 120	77.19 % 76.84 %	20.70 % 20.77 %	2.11 % 2.39 %
Finance	4984 4991	4024 3979	864 887	96 125	80.74 % 79.72 %	17.34 % 17.77 %	1.93 % 2.50 %
Health	5118 5024	4140 4052	872 859	106 113	80.89 % 80.65 %	17.04 % 17.10 %	2.07 % 2.25 %
Pets	4994 5107	3849 3914	1034 1070	111 123	77.07 % 76.64 %	20.70 % 20.95 %	2.22 % 2.41 %
Sport & Fitness	5103 4917	3901 3739	1104 1053	98 125	76.45 % 76.04 %	21.63 % 21.42 %	1.92 % 2.54 %
Job & Career	5105 5101	3861 3769	1133 1209	111 123	75.63 % 73.89 %	22.19 % 23.70 %	2.17 % 2.41 %
Dating	5136 5244	3754 3814	1280 1312	102 118	73.09 % 72.73 %	24.92 % 25.02 %	1.99 % 2.25 %
Other	5139 5075	4027 3974	1002 993	110 108	78.36 % 78.31 %	19.50 % 19.57 %	2.14 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4556	3505 3293	1166 1153	97 110	73.51 % 72.28 %	24.45 % 25.31 %	2.03 % 2.41 %
Outlook Mail	4707 4723	3566 3531	1045 1086	96 106	75.76 % 74.76 %	22.20 % 22.99 %	2.04 % 2.24 %
Yahoo Mail	4679 4736	3546 3559	1029 1070	104 107	75.79 % 75.15 %	21.99 % 22.59 %	2.22 % 2.26 %
AOL Mail	4750 4752	3617 3621	1018 1009	115 122	76.15 % 76.20 %	21.43 % 21.23 %	2.42 % 2.57 %
Mail.com	4786 4911	3790 3808	898 985	98 118	79.19 % 77.54 %	18.76 % 20.06 %	2.05 % 2.40 %
Yandex Mail	4665 4819	3606 3674	963 1045	96 100	77.30 % 76.24 %	20.64 % 21.68 %	2.06 % 2.08 %
GMX Mail	4801 4882	3630 3677	1074 1087	97 118	75.61 % 75.32 %	22.37 % 22.27 %	2.02 % 2.42 %
Zoho Mail	4693 4470	3693 3481	896 895	104 94	78.69 % 77.87 %	19.09 % 20.02 %	2.22 % 2.10 %
ProtonMail	4705 4561	3720 3594	887 855	98 112	79.06 % 78.80 %	18.85 % 18.75 %	2.08 % 2.46 %
Custom Mail	4677 4633	3780 3716	807 806	90 111	80.82 % 80.21 %	17.25 % 17.40 %	1.92 % 2.40 %
iCloud Mail	4582 4739	3382 3509	1110 1128	90 102	73.81 % 74.05 %	24.23 % 23.80 %	1.96 % 2.15 %
Tuta	4734 4595	3727 3592	908 890	99 113	78.73 % 78.17 %	19.18 % 19.37 %	2.09 % 2.46 %
Juno.com	4865 4678	3883 3689	874 886	108 103	79.82 % 78.86 %	17.97 % 18.94 %	2.22 % 2.20 %
Mailfence	4670 4622	3715 3660	860 856	95 106	79.55 % 79.19 %	18.42 % 18.52 %	2.03 % 2.29 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.