MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.782	59.712 58.982	15.605 15.987	1.619 1.813

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.82 %	20.28 % 20.82 %	2.10 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5999	4655 4570	1204 1295	133 134	77.69 % 76.18 %	20.09 % 21.59 %	2.22 % 2.23 %
Elektronics	5825 5878	4567 4594	1145 1157	113 127	78.40 % 78.16 %	19.66 % 19.68 %	1.94 % 2.16 %
Entertainment	5903 5895	4538 4466	1232 1290	133 139	76.88 % 75.76 %	20.87 % 21.88 %	2.25 % 2.36 %
Cosmetics & Beauty	6045 5906	4714 4573	1199 1198	132 135	77.98 % 77.43 %	19.83 % 20.28 %	2.18 % 2.29 %
Food & Drink	5962 5742	4581 4389	1253 1213	128 140	76.84 % 76.44 %	21.02 % 21.13 %	2.15 % 2.44 %
Home & Garden	5803 5963	4506 4599	1172 1218	125 146	77.65 % 77.13 %	20.20 % 20.43 %	2.15 % 2.45 %
Finance	5858 5987	4742 4771	998 1062	118 154	80.95 % 79.69 %	17.04 % 17.74 %	2.01 % 2.57 %
Health	5981 6005	4863 4832	998 1040	120 133	81.31 % 80.47 %	16.69 % 17.32 %	2.01 % 2.21 %
Pets	5832 5865	4494 4490	1216 1235	122 140	77.06 % 76.56 %	20.85 % 21.06 %	2.09 % 2.39 %
Sport & Fitness	5982 5692	4589 4289	1270 1255	123 148	76.71 % 75.35 %	21.23 % 22.05 %	2.06 % 2.60 %
Job & Career	5965 5948	4537 4395	1300 1406	128 147	76.06 % 73.89 %	21.79 % 23.64 %	2.15 % 2.47 %
Dating	5889 6001	4313 4367	1466 1493	110 141	73.24 % 72.77 %	24.89 % 24.88 %	1.87 % 2.35 %
Other	5899 5901	4613 4647	1152 1125	134 129	78.20 % 78.75 %	19.53 % 19.06 %	2.27 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5357	4125 3890	1335 1337	111 130	74.04 % 72.62 %	23.96 % 24.96 %	1.99 % 2.43 %
Outlook Mail	5472 5383	4161 4032	1196 1222	115 129	76.04 % 74.90 %	21.86 % 22.70 %	2.10 % 2.40 %
Yahoo Mail	5460 5570	4155 4220	1185 1221	120 129	76.10 % 75.76 %	21.70 % 21.92 %	2.20 % 2.32 %
AOL Mail	5454 5521	4171 4229	1160 1154	123 138	76.48 % 76.60 %	21.27 % 20.90 %	2.26 % 2.50 %
Mail.com	5536 5756	4394 4464	1029 1155	113 137	79.37 % 77.55 %	18.59 % 20.07 %	2.04 % 2.38 %
Yandex Mail	5330 5494	4125 4184	1104 1188	101 122	77.39 % 76.16 %	20.71 % 21.62 %	1.89 % 2.22 %
GMX Mail	5596 5715	4230 4292	1245 1286	121 137	75.59 % 75.10 %	22.25 % 22.50 %	2.16 % 2.40 %
Zoho Mail	5518 5415	4337 4221	1064 1073	117 121	78.60 % 77.95 %	19.28 % 19.82 %	2.12 % 2.23 %
ProtonMail	5600 5288	4443 4167	1034 989	123 132	79.34 % 78.80 %	18.46 % 18.70 %	2.20 % 2.50 %
Custom Mail	5477 5542	4443 4454	924 955	110 133	81.12 % 80.37 %	16.87 % 17.23 %	2.01 % 2.40 %
iCloud Mail	5452 5593	4036 4111	1303 1357	113 125	74.03 % 73.50 %	23.90 % 24.26 %	2.07 % 2.23 %
Tuta	5533 5238	4385 4126	1030 979	118 133	79.25 % 78.77 %	18.62 % 18.69 %	2.13 % 2.54 %
Juno.com	5504 5541	4396 4351	985 1067	123 123	79.87 % 78.52 %	17.90 % 19.26 %	2.23 % 2.22 %
Mailfence	5433 5369	4311 4241	1011 1004	111 124	79.35 % 78.99 %	18.61 % 18.70 %	2.04 % 2.31 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.