MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.744	60.005 59.777	15.302 15.423	1.432 1.544

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 77.89 %	19.94 % 20.10 %	1.87 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 6067	4727 4723	1181 1221	119 123	78.43 % 77.85 %	19.60 % 20.13 %	1.97 % 2.03 %
Elektronics	5905 5834	4674 4616	1129 1102	102 116	79.15 % 79.12 %	19.12 % 18.89 %	1.73 % 1.99 %
Entertainment	5930 5963	4613 4621	1199 1227	118 115	77.79 % 77.49 %	20.22 % 20.58 %	1.99 % 1.93 %
Cosmetics & Beauty	5984 5945	4703 4651	1155 1171	126 123	78.59 % 78.23 %	19.30 % 19.70 %	2.11 % 2.07 %
Food & Drink	5720 5739	4440 4454	1167 1173	113 112	77.62 % 77.61 %	20.40 % 20.44 %	1.98 % 1.95 %
Home & Garden	5892 5937	4587 4597	1186 1211	119 129	77.85 % 77.43 %	20.13 % 20.40 %	2.02 % 2.17 %
Finance	5806 5903	4741 4759	959 1017	106 127	81.66 % 80.62 %	16.52 % 17.23 %	1.83 % 2.15 %
Health	6004 6051	4873 4929	1034 1010	97 112	81.16 % 81.46 %	17.22 % 16.69 %	1.62 % 1.85 %
Pets	5926 5904	4588 4585	1229 1206	109 113	77.42 % 77.66 %	20.74 % 20.43 %	1.84 % 1.91 %
Sport & Fitness	5900 5775	4585 4437	1209 1212	106 126	77.71 % 76.83 %	20.49 % 20.99 %	1.80 % 2.18 %
Job & Career	5958 5807	4566 4345	1273 1343	119 119	76.64 % 74.82 %	21.37 % 23.13 %	2.00 % 2.05 %
Dating	5887 5908	4323 4353	1473 1439	91 116	73.43 % 73.68 %	25.02 % 24.36 %	1.55 % 1.96 %
Other	5800 5911	4585 4707	1108 1091	107 113	79.05 % 79.63 %	19.10 % 18.46 %	1.84 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5497	4190 4064	1296 1322	107 111	74.92 % 73.93 %	23.17 % 24.05 %	1.91 % 2.02 %
Outlook Mail	5529 5388	4217 4101	1215 1176	97 111	76.27 % 76.11 %	21.98 % 21.83 %	1.75 % 2.06 %
Yahoo Mail	5348 5506	4113 4239	1136 1158	99 109	76.91 % 76.99 %	21.24 % 21.03 %	1.85 % 1.98 %
AOL Mail	5571 5564	4329 4315	1138 1132	104 117	77.71 % 77.55 %	20.43 % 20.35 %	1.87 % 2.10 %
Mail.com	5591 5504	4452 4349	1034 1041	105 114	79.63 % 79.02 %	18.49 % 18.91 %	1.88 % 2.07 %
Yandex Mail	5337 5338	4137 4118	1112 1105	88 115	77.52 % 77.14 %	20.84 % 20.70 %	1.65 % 2.15 %
GMX Mail	5458 5713	4176 4333	1179 1266	103 114	76.51 % 75.84 %	21.60 % 22.16 %	1.89 % 2.00 %
Zoho Mail	5587 5462	4447 4317	1039 1030	101 115	79.60 % 79.04 %	18.60 % 18.86 %	1.81 % 2.11 %
ProtonMail	5463 5390	4395 4321	970 956	98 113	80.45 % 80.17 %	17.76 % 17.74 %	1.79 % 2.10 %
Custom Mail	5293 5552	4277 4485	917 961	99 106	80.80 % 80.78 %	17.32 % 17.31 %	1.87 % 1.91 %
iCloud Mail	5402 5592	4024 4150	1276 1337	102 105	74.49 % 74.21 %	23.62 % 23.91 %	1.89 % 1.88 %
Tuta	5611 5345	4479 4294	1023 944	109 107	79.83 % 80.34 %	18.23 % 17.66 %	1.94 % 2.00 %
Juno.com	5417 5385	4350 4269	945 1017	122 99	80.30 % 79.28 %	17.45 % 18.89 %	2.25 % 1.84 %
Mailfence	5539 5508	4419 4422	1022 978	98 108	79.78 % 80.28 %	18.45 % 17.76 %	1.77 % 1.96 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.