MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.517 76.613	59.197 59.252	15.635 15.766	1.685 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.34 %	20.43 % 20.58 %	2.20 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5998 5967	4604 4621	1270 1214	124 132	76.76 % 77.44 %	21.17 % 20.35 %	2.07 % 2.21 %
Elektronics	5858 5833	4602 4562	1134 1155	122 116	78.56 % 78.21 %	19.36 % 19.80 %	2.08 % 1.99 %
Entertainment	5850 5887	4477 4518	1242 1242	131 127	76.53 % 76.75 %	21.23 % 21.10 %	2.24 % 2.16 %
Cosmetics & Beauty	5878 5995	4580 4649	1171 1213	127 133	77.92 % 77.55 %	19.92 % 20.23 %	2.16 % 2.22 %
Food & Drink	5736 5899	4409 4523	1201 1254	126 122	76.87 % 76.67 %	20.94 % 21.26 %	2.20 % 2.07 %
Home & Garden	5948 5782	4614 4470	1195 1189	139 123	77.57 % 77.31 %	20.09 % 20.56 %	2.34 % 2.13 %
Finance	5938 5772	4772 4663	1023 994	143 115	80.36 % 80.79 %	17.23 % 17.22 %	2.41 % 1.99 %
Health	5940 5975	4809 4841	1011 1020	120 114	80.96 % 81.02 %	17.02 % 17.07 %	2.02 % 1.91 %
Pets	5892 5858	4534 4488	1227 1246	131 124	76.95 % 76.61 %	20.82 % 21.27 %	2.22 % 2.12 %
Sport & Fitness	5648 5916	4298 4517	1214 1279	136 120	76.10 % 76.35 %	21.49 % 21.62 %	2.41 % 2.03 %
Job & Career	5908 5965	4407 4522	1363 1315	138 128	74.59 % 75.81 %	23.07 % 22.05 %	2.34 % 2.15 %
Dating	5958 5837	4373 4253	1458 1471	127 113	73.40 % 72.86 %	24.47 % 25.20 %	2.13 % 1.94 %
Other	5965 5927	4718 4625	1126 1174	121 128	79.09 % 78.03 %	18.88 % 19.81 %	2.03 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5338 5532	3908 4089	1315 1328	115 115	73.21 % 73.92 %	24.63 % 24.01 %	2.15 % 2.08 %
Outlook Mail	5325 5564	4024 4210	1183 1236	118 118	75.57 % 75.66 %	22.22 % 22.21 %	2.22 % 2.12 %
Yahoo Mail	5490 5448	4183 4117	1187 1213	120 118	76.19 % 75.57 %	21.62 % 22.27 %	2.19 % 2.17 %
AOL Mail	5525 5409	4255 4134	1139 1161	131 114	77.01 % 76.43 %	20.62 % 21.46 %	2.37 % 2.11 %
Mail.com	5680 5504	4438 4344	1116 1044	126 116	78.13 % 78.92 %	19.65 % 18.97 %	2.22 % 2.11 %
Yandex Mail	5358 5317	4107 4106	1130 1115	121 96	76.65 % 77.22 %	21.09 % 20.97 %	2.26 % 1.81 %
GMX Mail	5737 5521	4344 4158	1265 1243	128 120	75.72 % 75.31 %	22.05 % 22.51 %	2.23 % 2.17 %
Zoho Mail	5448 5495	4266 4314	1062 1067	120 114	78.30 % 78.51 %	19.49 % 19.42 %	2.20 % 2.07 %
ProtonMail	5261 5549	4176 4390	962 1043	123 116	79.38 % 79.11 %	18.29 % 18.80 %	2.34 % 2.09 %
Custom Mail	5556 5367	4498 4325	941 933	117 109	80.96 % 80.59 %	16.94 % 17.38 %	2.11 % 2.03 %
iCloud Mail	5502 5449	4068 4026	1316 1311	118 112	73.94 % 73.89 %	23.92 % 24.06 %	2.14 % 2.06 %
Tuta	5284 5457	4194 4309	969 1035	121 113	79.37 % 78.96 %	18.34 % 18.97 %	2.29 % 2.07 %
Juno.com	5559 5540	4397 4416	1052 1000	110 124	79.10 % 79.71 %	18.92 % 18.05 %	1.98 % 2.24 %
Mailfence	5454 5461	4339 4314	998 1037	117 110	79.56 % 79.00 %	18.30 % 18.99 %	2.15 % 2.01 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.