MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.782 76.936	58.982 59.712	15.987 15.605	1.813 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.82 % 77.61 %	20.82 % 20.28 %	2.36 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5999 5992	4570 4655	1295 1204	134 133	76.18 % 77.69 %	21.59 % 20.09 %	2.23 % 2.22 %
Elektronics	5878 5825	4594 4567	1157 1145	127 113	78.16 % 78.40 %	19.68 % 19.66 %	2.16 % 1.94 %
Entertainment	5895 5903	4466 4538	1290 1232	139 133	75.76 % 76.88 %	21.88 % 20.87 %	2.36 % 2.25 %
Cosmetics & Beauty	5906 6045	4573 4714	1198 1199	135 132	77.43 % 77.98 %	20.28 % 19.83 %	2.29 % 2.18 %
Food & Drink	5742 5962	4389 4581	1213 1253	140 128	76.44 % 76.84 %	21.13 % 21.02 %	2.44 % 2.15 %
Home & Garden	5963 5803	4599 4506	1218 1172	146 125	77.13 % 77.65 %	20.43 % 20.20 %	2.45 % 2.15 %
Finance	5987 5858	4771 4742	1062 998	154 118	79.69 % 80.95 %	17.74 % 17.04 %	2.57 % 2.01 %
Health	6005 5981	4832 4863	1040 998	133 120	80.47 % 81.31 %	17.32 % 16.69 %	2.21 % 2.01 %
Pets	5865 5832	4490 4494	1235 1216	140 122	76.56 % 77.06 %	21.06 % 20.85 %	2.39 % 2.09 %
Sport & Fitness	5692 5982	4289 4589	1255 1270	148 123	75.35 % 76.71 %	22.05 % 21.23 %	2.60 % 2.06 %
Job & Career	5948 5965	4395 4537	1406 1300	147 128	73.89 % 76.06 %	23.64 % 21.79 %	2.47 % 2.15 %
Dating	6001 5889	4367 4313	1493 1466	141 110	72.77 % 73.24 %	24.88 % 24.89 %	2.35 % 1.87 %
Other	5901 5899	4647 4613	1125 1152	129 134	78.75 % 78.20 %	19.06 % 19.53 %	2.19 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5357 5571	3890 4125	1337 1335	130 111	72.62 % 74.04 %	24.96 % 23.96 %	2.43 % 1.99 %
Outlook Mail	5383 5472	4032 4161	1222 1196	129 115	74.90 % 76.04 %	22.70 % 21.86 %	2.40 % 2.10 %
Yahoo Mail	5570 5460	4220 4155	1221 1185	129 120	75.76 % 76.10 %	21.92 % 21.70 %	2.32 % 2.20 %
AOL Mail	5521 5454	4229 4171	1154 1160	138 123	76.60 % 76.48 %	20.90 % 21.27 %	2.50 % 2.26 %
Mail.com	5756 5536	4464 4394	1155 1029	137 113	77.55 % 79.37 %	20.07 % 18.59 %	2.38 % 2.04 %
Yandex Mail	5494 5330	4184 4125	1188 1104	122 101	76.16 % 77.39 %	21.62 % 20.71 %	2.22 % 1.89 %
GMX Mail	5715 5596	4292 4230	1286 1245	137 121	75.10 % 75.59 %	22.50 % 22.25 %	2.40 % 2.16 %
Zoho Mail	5415 5518	4221 4337	1073 1064	121 117	77.95 % 78.60 %	19.82 % 19.28 %	2.23 % 2.12 %
ProtonMail	5288 5600	4167 4443	989 1034	132 123	78.80 % 79.34 %	18.70 % 18.46 %	2.50 % 2.20 %
Custom Mail	5542 5477	4454 4443	955 924	133 110	80.37 % 81.12 %	17.23 % 16.87 %	2.40 % 2.01 %
iCloud Mail	5593 5452	4111 4036	1357 1303	125 113	73.50 % 74.03 %	24.26 % 23.90 %	2.23 % 2.07 %
Tuta	5238 5533	4126 4385	979 1030	133 118	78.77 % 79.25 %	18.69 % 18.62 %	2.54 % 2.13 %
Juno.com	5541 5504	4351 4396	1067 985	123 123	78.52 % 79.87 %	19.26 % 17.90 %	2.22 % 2.23 %
Mailfence	5369 5433	4241 4311	1004 1011	124 111	78.99 % 79.35 %	18.70 % 18.61 %	2.31 % 2.04 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.