MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 65.267	50.857 51.137	12.922 13.071	1.453 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.35 %	19.88 % 20.03 %	2.24 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 4987	3740 3871	1022 1037	98 101	77.24 % 77.62 %	21.11 % 20.79 %	2.02 % 2.03 %
Elektronics	4916 4907	3884 3871	939 970	115 94	79.01 % 78.89 %	19.10 % 19.77 %	2.34 % 1.92 %
Entertainment	4957 5288	3814 4105	1048 1108	109 111	76.94 % 77.63 %	21.14 % 20.95 %	2.20 % 2.10 %
Cosmetics & Beauty	5008 5049	3967 3985	957 967	101 114	79.21 % 78.93 %	19.11 % 19.15 %	2.02 % 2.26 %
Food & Drink	4971 5265	3858 4089	1012 1079	119 121	77.61 % 77.66 %	20.36 % 20.49 %	2.39 % 2.30 %
Home & Garden	4988 4715	3921 3648	980 985	111 102	78.61 % 77.37 %	19.65 % 20.89 %	2.23 % 2.16 %
Finance	4881 5020	3951 4070	833 868	119 98	80.95 % 81.08 %	17.07 % 17.29 %	2.44 % 1.95 %
Health	5008 5008	4074 4086	838 840	106 103	81.35 % 81.59 %	16.73 % 16.77 %	2.12 % 2.06 %
Pets	5280 4928	4153 3860	1018 989	129 105	78.66 % 78.33 %	19.28 % 20.07 %	2.44 % 2.13 %
Sport & Fitness	4941 5039	3837 3930	1004 1033	120 103	77.66 % 77.99 %	20.32 % 20.50 %	2.43 % 2.04 %
Job & Career	5006 4989	3806 3816	1112 1090	106 104	76.03 % 76.49 %	22.21 % 21.85 %	2.12 % 2.08 %
Dating	5140 4949	3824 3721	1221 1147	105 99	74.40 % 75.19 %	23.75 % 23.18 %	2.04 % 2.00 %
Other	5063 5123	4028 4085	938 958	115 106	79.56 % 79.74 %	18.53 % 18.70 %	2.27 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4801	3543 3618	1104 1136	108 87	74.61 % 75.36 %	23.25 % 23.66 %	2.27 % 1.81 %
Outlook Mail	4776 4589	3672 3525	1032 997	101 89	76.88 % 76.81 %	21.61 % 21.73 %	2.11 % 1.94 %
Yahoo Mail	4775 4637	3703 3550	979 970	106 108	77.55 % 76.56 %	20.50 % 20.92 %	2.22 % 2.33 %
AOL Mail	4779 4887	3726 3788	952 1014	113 103	77.97 % 77.51 %	19.92 % 20.75 %	2.36 % 2.11 %
Mail.com	4795 4789	3770 3814	923 902	108 104	78.62 % 79.64 %	19.25 % 18.83 %	2.25 % 2.17 %
Yandex Mail	4767 4681	3711 3641	969 958	99 105	77.85 % 77.78 %	20.33 % 20.47 %	2.08 % 2.24 %
GMX Mail	4655 4864	3584 3723	980 1076	104 93	76.99 % 76.54 %	21.05 % 22.12 %	2.23 % 1.91 %
Zoho Mail	4659 4722	3690 3765	893 890	97 108	79.20 % 79.73 %	19.17 % 18.85 %	2.08 % 2.29 %
ProtonMail	4642 4729	3723 3786	850 870	110 94	80.20 % 80.06 %	18.31 % 18.40 %	2.37 % 1.99 %
Custom Mail	4666 4626	3772 3781	789 770	109 87	80.84 % 81.73 %	16.91 % 16.65 %	2.34 % 1.88 %
iCloud Mail	4551 4499	3454 3371	1015 1073	107 89	75.90 % 74.93 %	22.30 % 23.85 %	2.35 % 1.98 %
Tuta	4580 4741	3639 3807	844 856	112 103	79.45 % 80.30 %	18.43 % 18.06 %	2.45 % 2.17 %
Juno.com	4778 4741	3819 3812	891 842	102 103	79.93 % 80.40 %	18.65 % 17.76 %	2.13 % 2.17 %
Mailfence	3829 3961	3051 3156	701 717	77 88	79.68 % 79.68 %	18.31 % 18.10 %	2.01 % 2.22 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.