MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.692 76.959	59.573 59.487	15.500 15.878	1.619 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.68 % 77.30 %	20.21 % 20.63 %	2.11 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5987 6000	4637 4650	1225 1219	125 131	77.45 % 77.50 %	20.46 % 20.32 %	2.09 % 2.18 %
Elektronics	5846 5883	4605 4607	1122 1161	119 115	78.77 % 78.31 %	19.19 % 19.73 %	2.04 % 1.95 %
Entertainment	5868 5935	4533 4556	1216 1250	119 129	77.25 % 76.76 %	20.72 % 21.06 %	2.03 % 2.17 %
Cosmetics & Beauty	5895 5962	4608 4613	1161 1217	126 132	78.17 % 77.37 %	19.69 % 20.41 %	2.14 % 2.21 %
Food & Drink	5809 5877	4491 4530	1195 1223	123 124	77.31 % 77.08 %	20.57 % 20.81 %	2.12 % 2.11 %
Home & Garden	5907 5876	4581 4533	1194 1218	132 125	77.55 % 77.14 %	20.21 % 20.73 %	2.23 % 2.13 %
Finance	5977 5828	4825 4709	1020 1005	132 114	80.73 % 80.80 %	17.07 % 17.24 %	2.21 % 1.96 %
Health	5891 5965	4772 4812	1002 1037	117 116	81.00 % 80.67 %	17.01 % 17.38 %	1.99 % 1.94 %
Pets	5809 5918	4488 4536	1200 1259	121 123	77.26 % 76.65 %	20.66 % 21.27 %	2.08 % 2.08 %
Sport & Fitness	5749 5894	4404 4500	1214 1275	131 119	76.60 % 76.35 %	21.12 % 21.63 %	2.28 % 2.02 %
Job & Career	6002 6055	4490 4585	1379 1341	133 129	74.81 % 75.72 %	22.98 % 22.15 %	2.22 % 2.13 %
Dating	5969 5860	4393 4263	1454 1486	122 111	73.60 % 72.75 %	24.36 % 25.36 %	2.04 % 1.89 %
Other	5983 5906	4746 4593	1118 1187	119 126	79.32 % 77.77 %	18.69 % 20.10 %	1.99 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5419 5624	3986 4158	1318 1348	115 118	73.56 % 73.93 %	24.32 % 23.97 %	2.12 % 2.10 %
Outlook Mail	5295 5631	4018 4270	1162 1245	115 116	75.88 % 75.83 %	21.95 % 22.11 %	2.17 % 2.06 %
Yahoo Mail	5420 5381	4137 4091	1169 1175	114 115	76.33 % 76.03 %	21.57 % 21.84 %	2.10 % 2.14 %
AOL Mail	5539 5499	4278 4208	1137 1173	124 118	77.23 % 76.52 %	20.53 % 21.33 %	2.24 % 2.15 %
Mail.com	5555 5538	4390 4376	1047 1048	118 114	79.03 % 79.02 %	18.85 % 18.92 %	2.12 % 2.06 %
Yandex Mail	5331 5381	4100 4133	1115 1149	116 99	76.91 % 76.81 %	20.92 % 21.35 %	2.18 % 1.84 %
GMX Mail	5759 5464	4374 4128	1262 1219	123 117	75.95 % 75.55 %	21.91 % 22.31 %	2.14 % 2.14 %
Zoho Mail	5455 5556	4298 4351	1040 1090	117 115	78.79 % 78.31 %	19.07 % 19.62 %	2.14 % 2.07 %
ProtonMail	5395 5564	4308 4405	971 1043	116 116	79.85 % 79.17 %	18.00 % 18.75 %	2.15 % 2.08 %
Custom Mail	5470 5358	4428 4305	932 944	110 109	80.95 % 80.35 %	17.04 % 17.62 %	2.01 % 2.03 %
iCloud Mail	5683 5424	4222 3991	1347 1320	114 113	74.29 % 73.58 %	23.70 % 24.34 %	2.01 % 2.08 %
Tuta	5417 5520	4318 4346	980 1060	119 114	79.71 % 78.73 %	18.09 % 19.20 %	2.20 % 2.07 %
Juno.com	5492 5487	4360 4361	1027 999	105 127	79.39 % 79.48 %	18.70 % 18.21 %	1.91 % 2.31 %
Mailfence	5462 5532	4356 4364	993 1065	113 103	79.75 % 78.89 %	18.18 % 19.25 %	2.07 % 1.86 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.