MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.127 75.513	58.785 59.815	15.169 14.570	1.698 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 79.21 %	20.19 % 19.29 %	2.26 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5660 5755	4384 4524	1195 1147	117 119	77.46 % 78.61 %	21.11 % 19.93 %	2.07 % 2.07 %
Elektronics	5778 5687	4545 4519	1124 1090	134 115	78.66 % 79.46 %	19.45 % 19.17 %	2.32 % 2.02 %
Entertainment	5750 6048	4432 4743	1222 1211	128 129	77.08 % 78.42 %	21.25 % 20.02 %	2.23 % 2.13 %
Cosmetics & Beauty	5732 5894	4537 4716	1114 1075	119 134	79.15 % 80.01 %	19.43 % 18.24 %	2.08 % 2.27 %
Food & Drink	5770 6110	4475 4806	1195 1202	137 142	77.56 % 78.66 %	20.71 % 19.67 %	2.37 % 2.32 %
Home & Garden	5767 5541	4544 4344	1155 1105	131 123	78.79 % 78.40 %	20.03 % 19.94 %	2.27 % 2.22 %
Finance	5637 5767	4534 4702	990 988	137 117	80.43 % 81.53 %	17.56 % 17.13 %	2.43 % 2.03 %
Health	5761 5806	4669 4768	1016 975	123 123	81.04 % 82.12 %	17.64 % 16.79 %	2.14 % 2.12 %
Pets	6062 5726	4765 4537	1183 1090	145 127	78.60 % 79.24 %	19.52 % 19.04 %	2.39 % 2.22 %
Sport & Fitness	5694 5840	4425 4610	1176 1157	141 122	77.71 % 78.94 %	20.65 % 19.81 %	2.48 % 2.09 %
Job & Career	5816 5775	4444 4475	1297 1209	126 124	76.41 % 77.49 %	22.30 % 20.94 %	2.17 % 2.15 %
Dating	5876 5705	4400 4363	1395 1252	125 118	74.88 % 76.48 %	23.74 % 21.95 %	2.13 % 2.07 %
Other	5824 5859	4631 4708	1107 1069	135 125	79.52 % 80.36 %	19.01 % 18.25 %	2.32 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5464 5571	4104 4262	1270 1233	125 108	75.11 % 76.50 %	23.24 % 22.13 %	2.29 % 1.94 %
Outlook Mail	5543 5371	4262 4200	1198 1113	120 111	76.89 % 78.20 %	21.61 % 20.72 %	2.16 % 2.07 %
Yahoo Mail	5553 5406	4321 4205	1148 1085	125 126	77.81 % 77.78 %	20.67 % 20.07 %	2.25 % 2.33 %
AOL Mail	5553 5645	4329 4437	1130 1124	132 123	77.96 % 78.60 %	20.35 % 19.91 %	2.38 % 2.18 %
Mail.com	5596 5653	4401 4537	1100 1028	125 126	78.65 % 80.26 %	19.66 % 18.19 %	2.23 % 2.23 %
Yandex Mail	5614 5417	4372 4253	1149 1073	121 124	77.88 % 78.51 %	20.47 % 19.81 %	2.16 % 2.29 %
GMX Mail	5427 5638	4189 4383	1159 1202	122 111	77.19 % 77.74 %	21.36 % 21.32 %	2.25 % 1.97 %
Zoho Mail	5379 5479	4258 4417	1059 1005	114 126	79.16 % 80.62 %	19.69 % 18.34 %	2.12 % 2.30 %
ProtonMail	5447 5535	4349 4464	1034 986	130 112	79.84 % 80.65 %	18.98 % 17.81 %	2.39 % 2.02 %
Custom Mail	5438 5423	4385 4450	954 890	127 105	80.64 % 82.06 %	17.54 % 16.41 %	2.34 % 1.94 %
iCloud Mail	5350 5295	4085 4057	1199 1187	125 109	76.36 % 76.62 %	22.41 % 22.42 %	2.34 % 2.06 %
Tuta	5338 5554	4227 4492	1010 978	131 126	79.19 % 80.88 %	18.92 % 17.61 %	2.45 % 2.27 %
Juno.com	5596 5565	4452 4502	1058 949	124 123	79.56 % 80.90 %	18.91 % 17.05 %	2.22 % 2.21 %
Mailfence	3829 3961	3051 3156	701 717	77 88	79.68 % 79.68 %	18.31 % 18.10 %	2.01 % 2.22 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.