MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.706 66.382	50.988 51.054	13.286 13.829	1.432 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 76.91 %	20.22 % 20.83 %	2.18 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4892 5101	3742 3894	1050 1089	100 118	76.49 % 76.34 %	21.46 % 21.35 %	2.04 % 2.31 %
Elektronics	5052 4904	3963 3804	981 996	108 104	78.44 % 77.57 %	19.42 % 20.31 %	2.14 % 2.12 %
Entertainment	5002 5369	3815 4076	1077 1171	110 122	76.27 % 75.92 %	21.53 % 21.81 %	2.20 % 2.27 %
Cosmetics & Beauty	5098 5168	4011 4006	987 1041	100 121	78.68 % 77.52 %	19.36 % 20.14 %	1.96 % 2.34 %
Food & Drink	5025 5285	3849 4035	1059 1124	117 126	76.60 % 76.35 %	21.07 % 21.27 %	2.33 % 2.38 %
Home & Garden	5029 4863	3916 3697	1004 1056	109 110	77.87 % 76.02 %	19.96 % 21.71 %	2.17 % 2.26 %
Finance	4986 5073	4036 4069	830 898	120 106	80.95 % 80.21 %	16.65 % 17.70 %	2.41 % 2.09 %
Health	4950 5124	4019 4147	827 861	104 116	81.19 % 80.93 %	16.71 % 16.80 %	2.10 % 2.26 %
Pets	5261 4941	4080 3794	1054 1033	127 114	77.55 % 76.79 %	20.03 % 20.91 %	2.41 % 2.31 %
Sport & Fitness	4975 5173	3829 3949	1030 1111	116 113	76.96 % 76.34 %	20.70 % 21.48 %	2.33 % 2.18 %
Job & Career	5118 5096	3852 3798	1159 1183	107 115	75.26 % 74.53 %	22.65 % 23.21 %	2.09 % 2.26 %
Dating	5189 5038	3817 3682	1271 1241	101 115	73.56 % 73.08 %	24.49 % 24.63 %	1.95 % 2.28 %
Other	5129 5247	4059 4103	957 1025	113 119	79.14 % 78.20 %	18.66 % 19.53 %	2.20 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4744 4814	3491 3525	1146 1190	107 99	73.59 % 73.22 %	24.16 % 24.72 %	2.26 % 2.06 %
Outlook Mail	4726 4762	3588 3581	1039 1078	99 103	75.92 % 75.20 %	21.98 % 22.64 %	2.09 % 2.16 %
Yahoo Mail	4711 4667	3600 3510	1009 1038	102 119	76.42 % 75.21 %	21.42 % 22.24 %	2.17 % 2.55 %
AOL Mail	4639 4835	3576 3679	957 1043	106 113	77.09 % 76.09 %	20.63 % 21.57 %	2.28 % 2.34 %
Mail.com	4931 4713	3874 3701	950 903	107 109	78.56 % 78.53 %	19.27 % 19.16 %	2.17 % 2.31 %
Yandex Mail	4763 4602	3670 3523	998 970	95 109	77.05 % 76.55 %	20.95 % 21.08 %	1.99 % 2.37 %
GMX Mail	4692 4884	3575 3652	1012 1126	105 106	76.19 % 74.77 %	21.57 % 23.05 %	2.24 % 2.17 %
Zoho Mail	4535 4719	3566 3669	879 935	90 115	78.63 % 77.75 %	19.38 % 19.81 %	1.98 % 2.44 %
ProtonMail	4573 4809	3635 3772	836 933	102 104	79.49 % 78.44 %	18.28 % 19.40 %	2.23 % 2.16 %
Custom Mail	4678 4669	3782 3797	791 778	105 94	80.85 % 81.32 %	16.91 % 16.66 %	2.24 % 2.01 %
iCloud Mail	4660 4648	3479 3388	1074 1161	107 99	74.66 % 72.89 %	23.05 % 24.98 %	2.30 % 2.13 %
Tuta	4651 4741	3669 3737	869 898	113 106	78.89 % 78.82 %	18.68 % 18.94 %	2.43 % 2.24 %
Juno.com	4798 4766	3815 3779	884 878	99 109	79.51 % 79.29 %	18.42 % 18.42 %	2.06 % 2.29 %
Mailfence	4605 4753	3668 3741	842 898	95 114	79.65 % 78.71 %	18.28 % 18.89 %	2.06 % 2.40 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.