MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.886 65.936	50.829 51.160	13.573 13.384	1.484 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.15 % 77.59 %	20.60 % 20.30 %	2.25 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5143 5099	3936 3965	1102 1019	105 115	76.53 % 77.76 %	21.43 % 19.98 %	2.04 % 2.26 %
Elektronics	5103 5008	4010 3919	989 990	104 99	78.58 % 78.25 %	19.38 % 19.77 %	2.04 % 1.98 %
Entertainment	5048 5033	3834 3870	1102 1048	112 115	75.95 % 76.89 %	21.83 % 20.82 %	2.22 % 2.28 %
Cosmetics & Beauty	4978 5185	3872 4035	996 1039	110 111	77.78 % 77.82 %	20.01 % 20.04 %	2.21 % 2.14 %
Food & Drink	4953 5184	3806 3994	1031 1077	116 113	76.84 % 77.04 %	20.82 % 20.78 %	2.34 % 2.18 %
Home & Garden	5044 4912	3910 3806	1018 998	116 108	77.52 % 77.48 %	20.18 % 20.32 %	2.30 % 2.20 %
Finance	5096 5032	4081 4079	888 852	127 101	80.08 % 81.06 %	17.43 % 16.93 %	2.49 % 2.01 %
Health	5175 5110	4187 4145	877 860	111 105	80.91 % 81.12 %	16.95 % 16.83 %	2.14 % 2.05 %
Pets	5085 4968	3897 3822	1071 1042	117 104	76.64 % 76.93 %	21.06 % 20.97 %	2.30 % 2.09 %
Sport & Fitness	4904 5174	3724 3965	1059 1105	121 104	75.94 % 76.63 %	21.59 % 21.36 %	2.47 % 2.01 %
Job & Career	5113 5121	3787 3890	1204 1122	122 109	74.07 % 75.96 %	23.55 % 21.91 %	2.39 % 2.13 %
Dating	5191 5104	3797 3750	1278 1256	116 98	73.15 % 73.47 %	24.62 % 24.61 %	2.23 % 1.92 %
Other	5053 5006	3988 3920	958 976	107 110	78.92 % 78.31 %	18.96 % 19.50 %	2.12 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4560 4713	3322 3478	1133 1139	105 96	72.85 % 73.80 %	24.85 % 24.17 %	2.30 % 2.04 %
Outlook Mail	4606 4690	3455 3564	1045 1027	106 99	75.01 % 75.99 %	22.69 % 21.90 %	2.30 % 2.11 %
Yahoo Mail	4809 4677	3657 3550	1045 1021	107 106	76.04 % 75.90 %	21.73 % 21.83 %	2.22 % 2.27 %
AOL Mail	4829 4716	3700 3603	1009 1001	120 112	76.62 % 76.40 %	20.89 % 21.23 %	2.48 % 2.37 %
Mail.com	5000 4803	3891 3813	996 892	113 98	77.82 % 79.39 %	19.92 % 18.57 %	2.26 % 2.04 %
Yandex Mail	4718 4594	3618 3559	1003 948	97 87	76.69 % 77.47 %	21.26 % 20.64 %	2.06 % 1.89 %
GMX Mail	4897 4720	3693 3556	1090 1066	114 98	75.41 % 75.34 %	22.26 % 22.58 %	2.33 % 2.08 %
Zoho Mail	4583 4722	3583 3721	903 901	97 100	78.18 % 78.80 %	19.70 % 19.08 %	2.12 % 2.12 %
ProtonMail	4563 4770	3608 3778	847 889	108 103	79.07 % 79.20 %	18.56 % 18.64 %	2.37 % 2.16 %
Custom Mail	4720 4779	3807 3872	803 809	110 98	80.66 % 81.02 %	17.01 % 16.93 %	2.33 % 2.05 %
iCloud Mail	4719 4637	3500 3432	1122 1108	97 97	74.17 % 74.01 %	23.78 % 23.89 %	2.06 % 2.09 %
Tuta	4497 4747	3563 3763	826 884	108 100	79.23 % 79.27 %	18.37 % 18.62 %	2.40 % 2.11 %
Juno.com	4761 4755	3766 3805	895 844	100 106	79.10 % 80.02 %	18.80 % 17.75 %	2.10 % 2.23 %
Mailfence	4624 4613	3666 3666	856 855	102 92	79.28 % 79.47 %	18.51 % 18.53 %	2.21 % 1.99 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.