MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.130 64.544	50.230 51.065	12.956 12.507	1.469 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.33 % 79.12 %	20.20 % 19.38 %	2.29 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4814 4875	3744 3825	1001 979	105 106	77.77 % 78.46 %	20.79 % 20.08 %	2.18 % 2.17 %
Elektronics	4954 4838	3895 3830	968 942	116 103	78.62 % 79.16 %	19.54 % 19.47 %	2.34 % 2.13 %
Entertainment	4872 5193	3770 4062	1025 1048	109 118	77.38 % 78.22 %	21.04 % 20.18 %	2.24 % 2.27 %
Cosmetics & Beauty	4881 4990	3859 3989	956 913	104 119	79.06 % 79.94 %	19.59 % 18.30 %	2.13 % 2.38 %
Food & Drink	4995 5230	3887 4120	1025 1021	120 129	77.82 % 78.78 %	20.52 % 19.52 %	2.40 % 2.47 %
Home & Garden	4860 4733	3826 3704	986 949	111 111	78.72 % 78.26 %	20.29 % 20.05 %	2.28 % 2.35 %
Finance	4835 4973	3889 4052	854 855	116 106	80.43 % 81.48 %	17.66 % 17.19 %	2.40 % 2.13 %
Health	4912 4995	3965 4094	887 847	107 114	80.72 % 81.96 %	18.06 % 16.96 %	2.18 % 2.28 %
Pets	5155 4933	4057 3909	1006 937	123 115	78.70 % 79.24 %	19.52 % 18.99 %	2.39 % 2.33 %
Sport & Fitness	4882 4958	3804 3915	1006 983	120 109	77.92 % 78.96 %	20.61 % 19.83 %	2.46 % 2.20 %
Job & Career	4973 4998	3807 3859	1108 1057	109 115	76.55 % 77.21 %	22.28 % 21.15 %	2.19 % 2.30 %
Dating	5014 4840	3764 3712	1184 1048	110 108	75.07 % 76.69 %	23.61 % 21.65 %	2.19 % 2.23 %
Other	4983 4988	3963 3994	950 928	119 109	79.53 % 80.07 %	19.06 % 18.60 %	2.39 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4697 4820	3532 3701	1085 1051	115 100	75.20 % 76.78 %	23.10 % 21.80 %	2.45 % 2.07 %
Outlook Mail	4718 4592	3633 3603	1018 943	104 99	77.00 % 78.46 %	21.58 % 20.54 %	2.20 % 2.16 %
Yahoo Mail	4713 4594	3671 3586	976 906	107 112	77.89 % 78.06 %	20.71 % 19.72 %	2.27 % 2.44 %
AOL Mail	4709 4861	3677 3820	960 969	110 111	78.08 % 78.58 %	20.39 % 19.93 %	2.34 % 2.28 %
Mail.com	4720 4827	3737 3873	906 880	107 112	79.17 % 80.24 %	19.19 % 18.23 %	2.27 % 2.32 %
Yandex Mail	4810 4728	3752 3693	983 953	103 115	78.00 % 78.11 %	20.44 % 20.16 %	2.14 % 2.43 %
GMX Mail	4668 4845	3604 3773	999 1031	108 99	77.21 % 77.87 %	21.40 % 21.28 %	2.31 % 2.04 %
Zoho Mail	4656 4651	3695 3739	914 866	99 115	79.36 % 80.39 %	19.63 % 18.62 %	2.13 % 2.47 %
ProtonMail	4703 4713	3763 3793	897 845	109 102	80.01 % 80.48 %	19.07 % 17.93 %	2.32 % 2.16 %
Custom Mail	4629 4655	3717 3809	829 772	111 96	80.30 % 81.83 %	17.91 % 16.58 %	2.40 % 2.06 %
iCloud Mail	4594 4525	3520 3464	1025 1020	108 99	76.62 % 76.55 %	22.31 % 22.54 %	2.35 % 2.19 %
Tuta	4650 4762	3676 3840	888 848	116 116	79.05 % 80.64 %	19.10 % 17.81 %	2.49 % 2.44 %
Juno.com	4784 4807	3811 3870	903 835	108 111	79.66 % 80.51 %	18.88 % 17.37 %	2.26 % 2.31 %
Mailfence	3079 3164	2442 2501	573 588	64 75	79.31 % 79.05 %	18.61 % 18.58 %	2.08 % 2.37 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.