MailerLite and MailChimp Email Deliverability Comparison

MailerLite

MailChimp

In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.744 76.739	59.777 60.005	15.423 15.302	1.544 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.89 % 78.19 %	20.10 % 19.94 %	2.01 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6027	4723 4727	1221 1181	123 119	77.85 % 78.43 %	20.13 % 19.60 %	2.03 % 1.97 %
Elektronics	5834 5905	4616 4674	1102 1129	116 102	79.12 % 79.15 %	18.89 % 19.12 %	1.99 % 1.73 %
Entertainment	5963 5930	4621 4613	1227 1199	115 118	77.49 % 77.79 %	20.58 % 20.22 %	1.93 % 1.99 %
Cosmetics & Beauty	5945 5984	4651 4703	1171 1155	123 126	78.23 % 78.59 %	19.70 % 19.30 %	2.07 % 2.11 %
Food & Drink	5739 5720	4454 4440	1173 1167	112 113	77.61 % 77.62 %	20.44 % 20.40 %	1.95 % 1.98 %
Home & Garden	5937 5892	4597 4587	1211 1186	129 119	77.43 % 77.85 %	20.40 % 20.13 %	2.17 % 2.02 %
Finance	5903 5806	4759 4741	1017 959	127 106	80.62 % 81.66 %	17.23 % 16.52 %	2.15 % 1.83 %
Health	6051 6004	4929 4873	1010 1034	112 97	81.46 % 81.16 %	16.69 % 17.22 %	1.85 % 1.62 %
Pets	5904 5926	4585 4588	1206 1229	113 109	77.66 % 77.42 %	20.43 % 20.74 %	1.91 % 1.84 %
Sport & Fitness	5775 5900	4437 4585	1212 1209	126 106	76.83 % 77.71 %	20.99 % 20.49 %	2.18 % 1.80 %
Job & Career	5807 5958	4345 4566	1343 1273	119 119	74.82 % 76.64 %	23.13 % 21.37 %	2.05 % 2.00 %
Dating	5908 5887	4353 4323	1439 1473	116 91	73.68 % 73.43 %	24.36 % 25.02 %	1.96 % 1.55 %
Other	5911 5800	4707 4585	1091 1108	113 107	79.63 % 79.05 %	18.46 % 19.10 %	1.91 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5593	4064 4190	1322 1296	111 107	73.93 % 74.92 %	24.05 % 23.17 %	2.02 % 1.91 %
Outlook Mail	5388 5529	4101 4217	1176 1215	111 97	76.11 % 76.27 %	21.83 % 21.98 %	2.06 % 1.75 %
Yahoo Mail	5506 5348	4239 4113	1158 1136	109 99	76.99 % 76.91 %	21.03 % 21.24 %	1.98 % 1.85 %
AOL Mail	5564 5571	4315 4329	1132 1138	117 104	77.55 % 77.71 %	20.35 % 20.43 %	2.10 % 1.87 %
Mail.com	5504 5591	4349 4452	1041 1034	114 105	79.02 % 79.63 %	18.91 % 18.49 %	2.07 % 1.88 %
Yandex Mail	5338 5337	4118 4137	1105 1112	115 88	77.14 % 77.52 %	20.70 % 20.84 %	2.15 % 1.65 %
GMX Mail	5713 5458	4333 4176	1266 1179	114 103	75.84 % 76.51 %	22.16 % 21.60 %	2.00 % 1.89 %
Zoho Mail	5462 5587	4317 4447	1030 1039	115 101	79.04 % 79.60 %	18.86 % 18.60 %	2.11 % 1.81 %
ProtonMail	5390 5463	4321 4395	956 970	113 98	80.17 % 80.45 %	17.74 % 17.76 %	2.10 % 1.79 %
Custom Mail	5552 5293	4485 4277	961 917	106 99	80.78 % 80.80 %	17.31 % 17.32 %	1.91 % 1.87 %
iCloud Mail	5592 5402	4150 4024	1337 1276	105 102	74.21 % 74.49 %	23.91 % 23.62 %	1.88 % 1.89 %
Tuta	5345 5611	4294 4479	944 1023	107 109	80.34 % 79.83 %	17.66 % 18.23 %	2.00 % 1.94 %
Juno.com	5385 5417	4269 4350	1017 945	99 122	79.28 % 80.30 %	18.89 % 17.45 %	1.84 % 2.25 %
Mailfence	5508 5539	4422 4419	978 1022	108 98	80.28 % 79.78 %	17.76 % 18.45 %	1.96 % 1.77 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.