MailerLite and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of MailerLite and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for MailChimp.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.706
66.382
|
50.988
51.054
|
13.286
13.829
|
1.432
1.499
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats MailChimp in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.60 %
76.91 %
|
20.22 %
20.83 %
|
2.18 %
2.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4892
5101
|
3742
3894
|
1050
1089
|
100
118
|
76.49 %
76.34 %
|
21.46 %
21.35 %
|
2.04 %
2.31 %
|
| Elektronics |
5052
4904
|
3963
3804
|
981
996
|
108
104
|
78.44 %
77.57 %
|
19.42 %
20.31 %
|
2.14 %
2.12 %
|
| Entertainment |
5002
5369
|
3815
4076
|
1077
1171
|
110
122
|
76.27 %
75.92 %
|
21.53 %
21.81 %
|
2.20 %
2.27 %
|
| Cosmetics & Beauty |
5098
5168
|
4011
4006
|
987
1041
|
100
121
|
78.68 %
77.52 %
|
19.36 %
20.14 %
|
1.96 %
2.34 %
|
| Food & Drink |
5025
5285
|
3849
4035
|
1059
1124
|
117
126
|
76.60 %
76.35 %
|
21.07 %
21.27 %
|
2.33 %
2.38 %
|
| Home & Garden |
5029
4863
|
3916
3697
|
1004
1056
|
109
110
|
77.87 %
76.02 %
|
19.96 %
21.71 %
|
2.17 %
2.26 %
|
| Finance |
4986
5073
|
4036
4069
|
830
898
|
120
106
|
80.95 %
80.21 %
|
16.65 %
17.70 %
|
2.41 %
2.09 %
|
| Health |
4950
5124
|
4019
4147
|
827
861
|
104
116
|
81.19 %
80.93 %
|
16.71 %
16.80 %
|
2.10 %
2.26 %
|
| Pets |
5261
4941
|
4080
3794
|
1054
1033
|
127
114
|
77.55 %
76.79 %
|
20.03 %
20.91 %
|
2.41 %
2.31 %
|
| Sport & Fitness |
4975
5173
|
3829
3949
|
1030
1111
|
116
113
|
76.96 %
76.34 %
|
20.70 %
21.48 %
|
2.33 %
2.18 %
|
| Job & Career |
5118
5096
|
3852
3798
|
1159
1183
|
107
115
|
75.26 %
74.53 %
|
22.65 %
23.21 %
|
2.09 %
2.26 %
|
| Dating |
5189
5038
|
3817
3682
|
1271
1241
|
101
115
|
73.56 %
73.08 %
|
24.49 %
24.63 %
|
1.95 %
2.28 %
|
| Other |
5129
5247
|
4059
4103
|
957
1025
|
113
119
|
79.14 %
78.20 %
|
18.66 %
19.53 %
|
2.20 %
2.27 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than MailChimp.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4744
4814
|
3491
3525
|
1146
1190
|
107
99
|
73.59 %
73.22 %
|
24.16 %
24.72 %
|
2.26 %
2.06 %
|
| Outlook Mail |
4726
4762
|
3588
3581
|
1039
1078
|
99
103
|
75.92 %
75.20 %
|
21.98 %
22.64 %
|
2.09 %
2.16 %
|
| Yahoo Mail |
4711
4667
|
3600
3510
|
1009
1038
|
102
119
|
76.42 %
75.21 %
|
21.42 %
22.24 %
|
2.17 %
2.55 %
|
| AOL Mail |
4639
4835
|
3576
3679
|
957
1043
|
106
113
|
77.09 %
76.09 %
|
20.63 %
21.57 %
|
2.28 %
2.34 %
|
| Mail.com |
4931
4713
|
3874
3701
|
950
903
|
107
109
|
78.56 %
78.53 %
|
19.27 %
19.16 %
|
2.17 %
2.31 %
|
| Yandex Mail |
4763
4602
|
3670
3523
|
998
970
|
95
109
|
77.05 %
76.55 %
|
20.95 %
21.08 %
|
1.99 %
2.37 %
|
| GMX Mail |
4692
4884
|
3575
3652
|
1012
1126
|
105
106
|
76.19 %
74.77 %
|
21.57 %
23.05 %
|
2.24 %
2.17 %
|
| Zoho Mail |
4535
4719
|
3566
3669
|
879
935
|
90
115
|
78.63 %
77.75 %
|
19.38 %
19.81 %
|
1.98 %
2.44 %
|
| ProtonMail |
4573
4809
|
3635
3772
|
836
933
|
102
104
|
79.49 %
78.44 %
|
18.28 %
19.40 %
|
2.23 %
2.16 %
|
| Custom Mail |
4678
4669
|
3782
3797
|
791
778
|
105
94
|
80.85 %
81.32 %
|
16.91 %
16.66 %
|
2.24 %
2.01 %
|
| iCloud Mail |
4660
4648
|
3479
3388
|
1074
1161
|
107
99
|
74.66 %
72.89 %
|
23.05 %
24.98 %
|
2.30 %
2.13 %
|
| Tuta |
4651
4741
|
3669
3737
|
869
898
|
113
106
|
78.89 %
78.82 %
|
18.68 %
18.94 %
|
2.43 %
2.24 %
|
| Juno.com |
4798
4766
|
3815
3779
|
884
878
|
99
109
|
79.51 %
79.29 %
|
18.42 %
18.42 %
|
2.06 %
2.29 %
|
| Mailfence |
4605
4753
|
3668
3741
|
842
898
|
95
114
|
79.65 %
78.71 %
|
18.28 %
18.89 %
|
2.06 %
2.40 %
|
Compare MailerLite with other providers
Compare the email deliverability of MailerLite with other providers.
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- MailerLite and Amazon SES comparison
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- MailerLite and CleverReach comparison
- MailerLite and Constant Contact comparison
- MailerLite and GetResponse comparison
- MailerLite and HubSpot comparison
- MailerLite and Kit comparison
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- MailerLite and MailChimp comparison
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- MailerLite and Mailjet comparison
- MailerLite and mailtrap comparison
- MailerLite and Moosend comparison
- MailerLite and Postmark comparison
- MailerLite and Rapidmail comparison
- MailerLite and Sarbacane comparison
- MailerLite and SendGrid comparison
- MailerLite and SendPulse comparison
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