Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.200 454.379	349.623 349.090	87.954 88.530	17.623 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.83 %	19.32 % 19.48 %	3.87 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35121 35081	27992 27966	5869 5966	1260 1149	79.70 % 79.72 %	16.71 % 17.01 %	3.59 % 3.28 %
Elektronics	34847 35085	27026 27271	6553 6590	1268 1224	77.56 % 77.73 %	18.81 % 18.78 %	3.64 % 3.49 %
Entertainment	34946 34505	26814 26407	6773 6789	1359 1309	76.73 % 76.53 %	19.38 % 19.68 %	3.89 % 3.79 %
Cosmetics & Beauty	35127 34947	26947 26813	6855 6851	1325 1283	76.71 % 76.72 %	19.51 % 19.60 %	3.77 % 3.67 %
Food & Drink	34858 35135	27758 28031	5850 5937	1250 1167	79.63 % 79.78 %	16.78 % 16.90 %	3.59 % 3.32 %
Home & Garden	35533 35372	28312 28187	5951 6028	1270 1157	79.68 % 79.69 %	16.75 % 17.04 %	3.57 % 3.27 %
Finance	35382 34806	25996 25639	7887 7757	1499 1410	73.47 % 73.66 %	22.29 % 22.29 %	4.24 % 4.05 %
Health	35100 35129	26160 26161	7578 7614	1362 1354	74.53 % 74.47 %	21.59 % 21.67 %	3.88 % 3.85 %
Pets	34678 34197	27329 27046	6068 5941	1281 1210	78.81 % 79.09 %	17.50 % 17.37 %	3.69 % 3.54 %
Sport & Fitness	34996 34396	26499 26119	7022 6936	1475 1341	75.72 % 75.94 %	20.07 % 20.17 %	4.21 % 3.90 %
Job & Career	34740 34819	25951 26087	7288 7293	1501 1439	74.70 % 74.92 %	20.98 % 20.95 %	4.32 % 4.13 %
Dating	35008 35895	25345 25765	8185 8635	1478 1495	72.40 % 71.78 %	23.38 % 24.06 %	4.22 % 4.16 %
Other	34864 35012	27494 27598	6075 6193	1295 1221	78.86 % 78.82 %	17.42 % 17.69 %	3.71 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44411 44099	32466 32207	10049 10048	1896 1844	73.10 % 73.03 %	22.63 % 22.79 %	4.27 % 4.18 %
Outlook Mail	43431 43654	32237 32443	9388 9453	1806 1758	74.23 % 74.32 %	21.62 % 21.65 %	4.16 % 4.03 %
Yahoo Mail	44307 44057	33744 33629	8716 8754	1847 1674	76.16 % 76.33 %	19.67 % 19.87 %	4.17 % 3.80 %
AOL Mail	44433 44353	33907 33832	8751 8851	1775 1670	76.31 % 76.28 %	19.69 % 19.96 %	3.99 % 3.77 %
Mail.com	44650 44138	34542 34113	8379 8405	1729 1620	77.36 % 77.29 %	18.77 % 19.04 %	3.87 % 3.67 %
Yandex Mail	43797 44334	32829 33262	9172 9344	1796 1728	74.96 % 75.03 %	20.94 % 21.08 %	4.10 % 3.90 %
GMX Mail	43606 44042	33752 34126	8273 8370	1581 1546	77.40 % 77.49 %	18.97 % 19.00 %	3.63 % 3.51 %
Zoho Mail	44279 44249	34716 34612	7977 8162	1586 1475	78.40 % 78.22 %	18.02 % 18.45 %	3.58 % 3.33 %
ProtonMail	43981 43516	34617 34251	7852 7796	1512 1469	78.71 % 78.71 %	17.85 % 17.92 %	3.44 % 3.38 %
Custom Mail	43999 43754	35063 34935	7381 7391	1555 1428	79.69 % 79.84 %	16.78 % 16.89 %	3.53 % 3.26 %
iCloud Mail	4800 4808	3720 3742	848 831	232 235	77.50 % 77.83 %	17.67 % 17.28 %	4.83 % 4.89 %
Tuta	4703 4695	3940 3969	600 577	163 149	83.78 % 84.54 %	12.76 % 12.29 %	3.47 % 3.17 %
Juno.com	4803 4680	4090 3969	568 548	145 163	85.16 % 84.81 %	11.83 % 11.71 %	3.02 % 3.48 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.