Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.847 65.267	49.164 51.137	13.326 13.071	1.624 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 78.35 %	20.87 % 20.03 %	2.54 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4810 4987	3674 3871	1029 1037	123 101	76.38 % 77.62 %	21.39 % 20.79 %	2.56 % 2.03 %
Elektronics	4870 4907	3781 3871	969 970	131 94	77.64 % 78.89 %	19.90 % 19.77 %	2.69 % 1.92 %
Entertainment	4855 5288	3686 4105	1069 1108	124 111	75.92 % 77.63 %	22.02 % 20.95 %	2.55 % 2.10 %
Cosmetics & Beauty	4920 5049	3833 3985	971 967	133 114	77.91 % 78.93 %	19.74 % 19.15 %	2.70 % 2.26 %
Food & Drink	4941 5265	3783 4089	1057 1079	118 121	76.56 % 77.66 %	21.39 % 20.49 %	2.39 % 2.30 %
Home & Garden	4950 4715	3806 3648	1040 985	124 102	76.89 % 77.37 %	21.01 % 20.89 %	2.51 % 2.16 %
Finance	4907 5020	3912 4070	883 868	126 98	79.72 % 81.08 %	17.99 % 17.29 %	2.57 % 1.95 %
Health	5052 5008	4054 4086	898 840	126 103	80.25 % 81.59 %	17.78 % 16.77 %	2.49 % 2.06 %
Pets	4918 4928	3817 3860	1002 989	122 105	77.61 % 78.33 %	20.37 % 20.07 %	2.48 % 2.13 %
Sport & Fitness	4970 5039	3811 3930	1062 1033	130 103	76.68 % 77.99 %	21.37 % 20.50 %	2.62 % 2.04 %
Job & Career	5005 4989	3734 3816	1163 1090	130 104	74.61 % 76.49 %	23.24 % 21.85 %	2.60 % 2.08 %
Dating	4817 4949	3517 3721	1202 1147	112 99	73.01 % 75.19 %	24.95 % 23.18 %	2.33 % 2.00 %
Other	4832 5123	3756 4085	981 958	125 106	77.73 % 79.74 %	20.30 % 18.70 %	2.59 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4586 4801	3363 3618	1124 1136	121 87	73.33 % 75.36 %	24.51 % 23.66 %	2.64 % 1.81 %
Outlook Mail	4420 4589	3320 3525	997 997	112 89	75.11 % 76.81 %	22.56 % 21.73 %	2.53 % 1.94 %
Yahoo Mail	4438 4637	3399 3550	959 970	106 108	76.59 % 76.56 %	21.61 % 20.92 %	2.39 % 2.33 %
AOL Mail	4808 4887	3653 3788	1040 1014	125 103	75.98 % 77.51 %	21.63 % 20.75 %	2.60 % 2.11 %
Mail.com	4712 4789	3686 3814	922 902	121 104	78.23 % 79.64 %	19.57 % 18.83 %	2.57 % 2.17 %
Yandex Mail	4433 4681	3415 3641	915 958	115 105	77.04 % 77.78 %	20.64 % 20.47 %	2.59 % 2.24 %
GMX Mail	4637 4864	3502 3723	1025 1076	123 93	75.52 % 76.54 %	22.10 % 22.12 %	2.65 % 1.91 %
Zoho Mail	4808 4722	3756 3765	954 890	124 108	78.12 % 79.73 %	19.84 % 18.85 %	2.58 % 2.29 %
ProtonMail	4650 4729	3668 3786	900 870	112 94	78.88 % 80.06 %	19.35 % 18.40 %	2.41 % 1.99 %
Custom Mail	4706 4626	3755 3781	864 770	114 87	79.79 % 81.73 %	18.36 % 16.65 %	2.42 % 1.88 %
iCloud Mail	4671 4499	3430 3371	1148 1073	120 89	73.43 % 74.93 %	24.58 % 23.85 %	2.57 % 1.98 %
Tuta	4660 4741	3660 3807	905 856	121 103	78.54 % 80.30 %	19.42 % 18.06 %	2.60 % 2.17 %
Juno.com	4639 4741	3692 3812	853 842	116 103	79.59 % 80.40 %	18.39 % 17.76 %	2.50 % 2.17 %
Mailfence	3679 3961	2865 3156	720 717	94 88	77.87 % 79.68 %	19.57 % 18.10 %	2.56 % 2.22 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.