Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.900 463.164	356.916 356.201	89.057 89.847	17.927 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 76.91 %	19.20 % 19.40 %	3.86 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35786 35770	28566 28540	5941 6055	1279 1175	79.82 % 79.79 %	16.60 % 16.93 %	3.57 % 3.28 %
Elektronics	35531 35758	27604 27828	6634 6685	1293 1245	77.69 % 77.82 %	18.67 % 18.70 %	3.64 % 3.48 %
Entertainment	35604 35145	27359 26925	6857 6884	1388 1336	76.84 % 76.61 %	19.26 % 19.59 %	3.90 % 3.80 %
Cosmetics & Beauty	35769 35614	27489 27346	6936 6952	1344 1316	76.85 % 76.78 %	19.39 % 19.52 %	3.76 % 3.70 %
Food & Drink	35551 35826	28355 28614	5924 6027	1272 1185	79.76 % 79.87 %	16.66 % 16.82 %	3.58 % 3.31 %
Home & Garden	36223 36118	28903 28804	6027 6127	1293 1187	79.79 % 79.75 %	16.64 % 16.96 %	3.57 % 3.29 %
Finance	36068 35456	26556 26140	7988 7869	1524 1447	73.63 % 73.73 %	22.15 % 22.19 %	4.23 % 4.08 %
Health	35791 35790	26728 26684	7672 7721	1391 1385	74.68 % 74.56 %	21.44 % 21.57 %	3.89 % 3.87 %
Pets	35304 34844	27865 27582	6138 6029	1301 1233	78.93 % 79.16 %	17.39 % 17.30 %	3.69 % 3.54 %
Sport & Fitness	35660 35117	27040 26688	7115 7054	1505 1375	75.83 % 76.00 %	19.95 % 20.09 %	4.22 % 3.92 %
Job & Career	35440 35501	26526 26626	7389 7410	1525 1465	74.85 % 75.00 %	20.85 % 20.87 %	4.30 % 4.13 %
Dating	35628 36543	25851 26278	8279 8743	1498 1522	72.56 % 71.91 %	23.24 % 23.93 %	4.20 % 4.16 %
Other	35545 35682	28074 28146	6157 6291	1314 1245	78.98 % 78.88 %	17.32 % 17.63 %	3.70 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45084 44791	32986 32733	10164 10182	1934 1876	73.17 % 73.08 %	22.54 % 22.73 %	4.29 % 4.19 %
Outlook Mail	44088 44335	32776 32982	9480 9561	1832 1792	74.34 % 74.39 %	21.50 % 21.57 %	4.16 % 4.04 %
Yahoo Mail	44941 44700	34270 34131	8802 8856	1869 1713	76.26 % 76.36 %	19.59 % 19.81 %	4.16 % 3.83 %
AOL Mail	45128 45061	34489 34401	8841 8962	1798 1698	76.42 % 76.34 %	19.59 % 19.89 %	3.98 % 3.77 %
Mail.com	45298 44765	35084 34632	8462 8495	1752 1638	77.45 % 77.36 %	18.68 % 18.98 %	3.87 % 3.66 %
Yandex Mail	44496 44994	33402 33790	9274 9454	1820 1750	75.07 % 75.10 %	20.84 % 21.01 %	4.09 % 3.89 %
GMX Mail	44253 44717	34314 34679	8342 8463	1597 1575	77.54 % 77.55 %	18.85 % 18.93 %	3.61 % 3.52 %
Zoho Mail	44946 44954	35286 35195	8050 8260	1610 1499	78.51 % 78.29 %	17.91 % 18.37 %	3.58 % 3.33 %
ProtonMail	44685 44201	35226 34824	7926 7883	1533 1494	78.83 % 78.79 %	17.74 % 17.83 %	3.43 % 3.38 %
Custom Mail	44666 44405	35648 35482	7451 7474	1567 1449	79.81 % 79.91 %	16.68 % 16.83 %	3.51 % 3.26 %
iCloud Mail	5480 5451	4262 4230	955 949	263 272	77.77 % 77.60 %	17.43 % 17.41 %	4.80 % 4.99 %
Tuta	5379 5376	4523 4537	673 666	183 173	84.09 % 84.39 %	12.51 % 12.39 %	3.40 % 3.22 %
Juno.com	5456 5414	4650 4585	637 642	169 187	85.23 % 84.69 %	11.68 % 11.86 %	3.10 % 3.45 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.