Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.285 76.613	57.714 59.252	16.539 15.766	2.032 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.66 % 77.34 %	21.68 % 20.58 %	2.66 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 5967	4414 4621	1316 1214	160 132	74.94 % 77.44 %	22.34 % 20.35 %	2.72 % 2.21 %
Elektronics	5860 5833	4427 4562	1272 1155	161 116	75.55 % 78.21 %	21.71 % 19.80 %	2.75 % 1.99 %
Entertainment	5993 5887	4520 4518	1307 1242	166 127	75.42 % 76.75 %	21.81 % 21.10 %	2.77 % 2.16 %
Cosmetics & Beauty	5833 5995	4480 4649	1187 1213	166 133	76.80 % 77.55 %	20.35 % 20.23 %	2.85 % 2.22 %
Food & Drink	5882 5899	4418 4523	1305 1254	159 122	75.11 % 76.67 %	22.19 % 21.26 %	2.70 % 2.07 %
Home & Garden	5974 5782	4541 4470	1287 1189	146 123	76.01 % 77.31 %	21.54 % 20.56 %	2.44 % 2.13 %
Finance	5827 5772	4625 4663	1059 994	143 115	79.37 % 80.79 %	18.17 % 17.22 %	2.45 % 1.99 %
Health	5886 5975	4669 4841	1063 1020	154 114	79.32 % 81.02 %	18.06 % 17.07 %	2.62 % 1.91 %
Pets	5843 5858	4412 4488	1281 1246	150 124	75.51 % 76.61 %	21.92 % 21.27 %	2.57 % 2.12 %
Sport & Fitness	5846 5916	4369 4517	1321 1279	156 120	74.73 % 76.35 %	22.60 % 21.62 %	2.67 % 2.03 %
Job & Career	5994 5965	4335 4522	1491 1315	168 128	72.32 % 75.81 %	24.87 % 22.05 %	2.80 % 2.15 %
Dating	5663 5837	4026 4253	1487 1471	150 113	71.09 % 72.86 %	26.26 % 25.20 %	2.65 % 1.94 %
Other	5794 5927	4478 4625	1163 1174	153 128	77.29 % 78.03 %	20.07 % 19.81 %	2.64 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5457 5532	3932 4089	1378 1328	147 115	72.05 % 73.92 %	25.25 % 24.01 %	2.69 % 2.08 %
Outlook Mail	5535 5564	4065 4210	1319 1236	151 118	73.44 % 75.66 %	23.83 % 22.21 %	2.73 % 2.12 %
Yahoo Mail	5269 5448	3925 4117	1202 1213	142 118	74.49 % 75.57 %	22.81 % 22.27 %	2.70 % 2.17 %
AOL Mail	5426 5409	4054 4134	1219 1161	153 114	74.71 % 76.43 %	22.47 % 21.46 %	2.82 % 2.11 %
Mail.com	5355 5504	4115 4344	1087 1044	153 116	76.84 % 78.92 %	20.30 % 18.97 %	2.86 % 2.11 %
Yandex Mail	5484 5317	4123 4106	1224 1115	137 96	75.18 % 77.22 %	22.32 % 20.97 %	2.50 % 1.81 %
GMX Mail	5365 5521	3928 4158	1292 1243	145 120	73.22 % 75.31 %	24.08 % 22.51 %	2.70 % 2.17 %
Zoho Mail	5505 5495	4252 4314	1108 1067	145 114	77.24 % 78.51 %	20.13 % 19.42 %	2.63 % 2.07 %
ProtonMail	5436 5549	4246 4390	1043 1043	147 116	78.11 % 79.11 %	19.19 % 18.80 %	2.70 % 2.09 %
Custom Mail	5722 5367	4533 4325	1033 933	156 109	79.22 % 80.59 %	18.05 % 17.38 %	2.73 % 2.03 %
iCloud Mail	5448 5449	3900 4026	1415 1311	133 112	71.59 % 73.89 %	25.97 % 24.06 %	2.44 % 2.06 %
Tuta	5297 5457	4104 4309	1055 1035	138 113	77.48 % 78.96 %	19.92 % 18.97 %	2.61 % 2.07 %
Juno.com	5479 5540	4259 4416	1081 1000	139 124	77.73 % 79.71 %	19.73 % 18.05 %	2.54 % 2.24 %
Mailfence	5507 5461	4278 4314	1083 1037	146 110	77.68 % 79.00 %	19.67 % 18.99 %	2.65 % 2.01 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.