Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.436 64.544	49.151 51.065	13.119 12.507	1.663 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 79.12 %	20.68 % 19.38 %	2.62 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4766 4875	3655 3825	1002 979	126 106	76.69 % 78.46 %	21.02 % 20.08 %	2.64 % 2.17 %
Elektronics	4747 4838	3699 3830	931 942	134 103	77.92 % 79.16 %	19.61 % 19.47 %	2.82 % 2.13 %
Entertainment	4822 5193	3681 4062	1057 1048	123 118	76.34 % 78.22 %	21.92 % 20.18 %	2.55 % 2.27 %
Cosmetics & Beauty	4893 4990	3829 3989	969 913	136 119	78.25 % 79.94 %	19.80 % 18.30 %	2.78 % 2.38 %
Food & Drink	4934 5230	3801 4120	1041 1021	119 129	77.04 % 78.78 %	21.10 % 19.52 %	2.41 % 2.47 %
Home & Garden	4814 4733	3726 3704	996 949	126 111	77.40 % 78.26 %	20.69 % 20.05 %	2.62 % 2.35 %
Finance	4953 4973	3942 4052	910 855	129 106	79.59 % 81.48 %	18.37 % 17.19 %	2.60 % 2.13 %
Health	5036 4995	4043 4094	904 847	131 114	80.28 % 81.96 %	17.95 % 16.96 %	2.60 % 2.28 %
Pets	4918 4933	3832 3909	997 937	127 115	77.92 % 79.24 %	20.27 % 18.99 %	2.58 % 2.33 %
Sport & Fitness	4911 4958	3786 3915	1038 983	136 109	77.09 % 78.96 %	21.14 % 19.83 %	2.77 % 2.20 %
Job & Career	5009 4998	3785 3859	1137 1057	132 115	75.56 % 77.21 %	22.70 % 21.15 %	2.64 % 2.30 %
Dating	4781 4840	3571 3712	1146 1048	116 108	74.69 % 76.69 %	23.97 % 21.65 %	2.43 % 2.23 %
Other	4852 4988	3801 3994	991 928	128 109	78.34 % 80.07 %	20.42 % 18.60 %	2.64 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4820	3483 3701	1096 1051	124 100	74.69 % 76.78 %	23.50 % 21.80 %	2.66 % 2.07 %
Outlook Mail	4553 4592	3467 3603	1004 943	118 99	76.15 % 78.46 %	22.05 % 20.54 %	2.59 % 2.16 %
Yahoo Mail	4619 4594	3590 3586	972 906	114 112	77.72 % 78.06 %	21.04 % 19.72 %	2.47 % 2.44 %
AOL Mail	4775 4861	3656 3820	1014 969	125 111	76.57 % 78.58 %	21.24 % 19.93 %	2.62 % 2.28 %
Mail.com	4820 4827	3779 3873	946 880	127 112	78.40 % 80.24 %	19.63 % 18.23 %	2.63 % 2.32 %
Yandex Mail	4466 4728	3475 3693	905 953	119 115	77.81 % 78.11 %	20.26 % 20.16 %	2.66 % 2.43 %
GMX Mail	4584 4845	3487 3773	1008 1031	124 99	76.07 % 77.87 %	21.99 % 21.28 %	2.71 % 2.04 %
Zoho Mail	4771 4651	3733 3739	947 866	128 115	78.24 % 80.39 %	19.85 % 18.62 %	2.68 % 2.47 %
ProtonMail	4581 4713	3638 3793	892 845	112 102	79.41 % 80.48 %	19.47 % 17.93 %	2.44 % 2.16 %
Custom Mail	4791 4655	3822 3809	893 772	122 96	79.77 % 81.83 %	18.64 % 16.58 %	2.55 % 2.06 %
iCloud Mail	4653 4525	3470 3464	1095 1020	123 99	74.58 % 76.55 %	23.53 % 22.54 %	2.64 % 2.19 %
Tuta	4640 4762	3653 3840	903 848	131 116	78.73 % 80.64 %	19.46 % 17.81 %	2.82 % 2.44 %
Juno.com	4562 4807	3609 3870	853 835	118 111	79.11 % 80.51 %	18.70 % 17.37 %	2.59 % 2.31 %
Mailfence	2958 3164	2289 2501	591 588	78 75	77.38 % 79.05 %	19.98 % 18.58 %	2.64 % 2.37 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.