Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.923 66.170	49.257 51.279	13.950 13.498	1.716 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.87 % 77.50 %	21.49 % 20.40 %	2.64 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4991 5120	3738 3951	1117 1056	136 113	74.89 % 77.17 %	22.38 % 20.63 %	2.72 % 2.21 %
Elektronics	4874 4901	3723 3847	1017 956	134 98	76.38 % 78.49 %	20.87 % 19.51 %	2.75 % 2.00 %
Entertainment	5073 5184	3768 3990	1165 1082	140 112	74.28 % 76.97 %	22.96 % 20.87 %	2.76 % 2.16 %
Cosmetics & Beauty	4952 5182	3821 4025	990 1048	141 109	77.16 % 77.67 %	19.99 % 20.22 %	2.85 % 2.10 %
Food & Drink	5075 5293	3828 4058	1117 1117	130 118	75.43 % 76.67 %	22.01 % 21.10 %	2.56 % 2.23 %
Home & Garden	5075 4882	3838 3759	1110 1017	127 106	75.63 % 77.00 %	21.87 % 20.83 %	2.50 % 2.17 %
Finance	4888 5029	3891 4060	866 872	131 97	79.60 % 80.73 %	17.72 % 17.34 %	2.68 % 1.93 %
Health	4962 5101	3932 4143	899 850	131 108	79.24 % 81.22 %	18.12 % 16.66 %	2.64 % 2.12 %
Pets	5053 4972	3882 3836	1035 1029	136 107	76.83 % 77.15 %	20.48 % 20.70 %	2.69 % 2.15 %
Sport & Fitness	5069 5219	3830 3994	1104 1119	135 106	75.56 % 76.53 %	21.78 % 21.44 %	2.66 % 2.03 %
Job & Career	5088 5106	3706 3866	1246 1133	136 107	72.84 % 75.71 %	24.49 % 22.19 %	2.67 % 2.10 %
Dating	4878 5048	3474 3711	1289 1239	115 98	71.22 % 73.51 %	26.42 % 24.54 %	2.36 % 1.94 %
Other	4945 5133	3826 4039	995 980	124 114	77.37 % 78.69 %	20.12 % 19.09 %	2.51 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4512 4838	3238 3557	1156 1183	118 98	71.76 % 73.52 %	25.62 % 24.45 %	2.62 % 2.03 %
Outlook Mail	4561 4761	3357 3595	1087 1070	117 96	73.60 % 75.51 %	23.83 % 22.47 %	2.57 % 2.02 %
Yahoo Mail	4650 4634	3474 3501	1051 1024	125 109	74.71 % 75.55 %	22.60 % 22.10 %	2.69 % 2.35 %
AOL Mail	4759 4734	3550 3611	1076 1018	133 105	74.60 % 76.28 %	22.61 % 21.50 %	2.79 % 2.22 %
Mail.com	4731 4888	3643 3873	956 908	132 107	77.00 % 79.23 %	20.21 % 18.58 %	2.79 % 2.19 %
Yandex Mail	4556 4597	3458 3554	975 945	123 98	75.90 % 77.31 %	21.40 % 20.56 %	2.70 % 2.13 %
GMX Mail	4624 4857	3434 3686	1064 1076	126 95	74.26 % 75.89 %	23.01 % 22.15 %	2.72 % 1.96 %
Zoho Mail	4715 4694	3626 3687	958 902	131 105	76.90 % 78.55 %	20.32 % 19.22 %	2.78 % 2.24 %
ProtonMail	4649 4821	3631 3833	898 890	120 98	78.10 % 79.51 %	19.32 % 18.46 %	2.58 % 2.03 %
Custom Mail	4779 4634	3802 3781	858 764	119 89	79.56 % 81.59 %	17.95 % 16.49 %	2.49 % 1.92 %
iCloud Mail	4567 4504	3287 3317	1168 1099	112 88	71.97 % 73.65 %	25.57 % 24.40 %	2.45 % 1.95 %
Tuta	4695 4738	3635 3741	932 899	128 98	77.42 % 78.96 %	19.85 % 18.97 %	2.73 % 2.07 %
Juno.com	4637 4781	3639 3831	880 843	118 107	78.48 % 80.13 %	18.98 % 17.63 %	2.54 % 2.24 %
Mailfence	4488 4689	3483 3712	891 877	114 100	77.61 % 79.16 %	19.85 % 18.70 %	2.54 % 2.13 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.