Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.179 436.716	334.402 334.666	85.777 85.970	17.000 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.49 % 76.63 %	19.62 % 19.69 %	3.89 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33687 33707	26744 26813	5726 5793	1217 1101	79.39 % 79.55 %	17.00 % 17.19 %	3.61 % 3.27 %
Elektronics	33528 33735	25883 26154	6410 6409	1235 1172	77.20 % 77.53 %	19.12 % 19.00 %	3.68 % 3.47 %
Entertainment	33497 33216	25590 25344	6598 6602	1309 1270	76.39 % 76.30 %	19.70 % 19.88 %	3.91 % 3.82 %
Cosmetics & Beauty	33741 33580	25775 25695	6688 6651	1278 1234	76.39 % 76.52 %	19.82 % 19.81 %	3.79 % 3.67 %
Food & Drink	33511 33653	26594 26800	5711 5749	1206 1104	79.36 % 79.64 %	17.04 % 17.08 %	3.60 % 3.28 %
Home & Garden	34102 34056	27064 27087	5808 5864	1230 1105	79.36 % 79.54 %	17.03 % 17.22 %	3.61 % 3.24 %
Finance	33965 33485	24855 24596	7682 7534	1428 1355	73.18 % 73.45 %	22.62 % 22.50 %	4.20 % 4.05 %
Health	33736 33764	25017 25060	7395 7402	1324 1302	74.16 % 74.22 %	21.92 % 21.92 %	3.92 % 3.86 %
Pets	33412 32846	26253 25927	5924 5758	1235 1161	78.57 % 78.94 %	17.73 % 17.53 %	3.70 % 3.53 %
Sport & Fitness	33593 33031	25336 25021	6836 6728	1421 1282	75.42 % 75.75 %	20.35 % 20.37 %	4.23 % 3.88 %
Job & Career	33408 33466	24860 25014	7098 7067	1450 1385	74.41 % 74.74 %	21.25 % 21.12 %	4.34 % 4.14 %
Dating	33575 34524	24173 24682	7985 8403	1417 1439	72.00 % 71.49 %	23.78 % 24.34 %	4.22 % 4.17 %
Other	33424 33653	26258 26473	5916 6010	1250 1170	78.56 % 78.66 %	17.70 % 17.86 %	3.74 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43067 42797	31403 31217	9825 9797	1839 1783	72.92 % 72.94 %	22.81 % 22.89 %	4.27 % 4.17 %
Outlook Mail	42029 42276	31088 31349	9195 9233	1746 1694	73.97 % 74.15 %	21.88 % 21.84 %	4.15 % 4.01 %
Yahoo Mail	42936 42686	32605 32512	8540 8550	1791 1624	75.94 % 76.17 %	19.89 % 20.03 %	4.17 % 3.80 %
AOL Mail	43017 43038	32731 32769	8570 8653	1716 1616	76.09 % 76.14 %	19.92 % 20.11 %	3.99 % 3.75 %
Mail.com	43219 42806	33315 33015	8213 8220	1691 1571	77.08 % 77.13 %	19.00 % 19.20 %	3.91 % 3.67 %
Yandex Mail	42432 42868	31690 32101	8994 9112	1748 1655	74.68 % 74.88 %	21.20 % 21.26 %	4.12 % 3.86 %
GMX Mail	42218 42687	32552 33001	8126 8193	1540 1493	77.10 % 77.31 %	19.25 % 19.19 %	3.65 % 3.50 %
Zoho Mail	42953 42895	33567 33477	7838 7985	1548 1433	78.15 % 78.04 %	18.25 % 18.62 %	3.60 % 3.34 %
ProtonMail	42563 42174	33380 33117	7714 7632	1469 1425	78.42 % 78.52 %	18.12 % 18.10 %	3.45 % 3.38 %
Custom Mail	42540 42398	33793 33784	7239 7220	1508 1394	79.44 % 79.68 %	17.02 % 17.03 %	3.54 % 3.29 %
iCloud Mail	3366 3462	2578 2688	622 590	166 184	76.59 % 77.64 %	18.48 % 17.04 %	4.93 % 5.31 %
Tuta	3389 3355	2797 2855	467 405	125 95	82.53 % 85.10 %	13.78 % 12.07 %	3.69 % 2.83 %
Juno.com	3450 3274	2903 2781	434 380	113 113	84.14 % 84.94 %	12.58 % 11.61 %	3.28 % 3.45 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.