Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.792 76.936	56.950 59.712	16.721 15.605	2.121 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.14 % 77.61 %	22.06 % 20.28 %	2.80 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5910 5992	4396 4655	1342 1204	172 133	74.38 % 77.69 %	22.71 % 20.09 %	2.91 % 2.22 %
Elektronics	5771 5825	4335 4567	1268 1145	168 113	75.12 % 78.40 %	21.97 % 19.66 %	2.91 % 1.94 %
Entertainment	5870 5903	4353 4538	1352 1232	165 133	74.16 % 76.88 %	23.03 % 20.87 %	2.81 % 2.25 %
Cosmetics & Beauty	5808 6045	4424 4714	1207 1199	177 132	76.17 % 77.98 %	20.78 % 19.83 %	3.05 % 2.18 %
Food & Drink	5830 5962	4345 4581	1324 1253	161 128	74.53 % 76.84 %	22.71 % 21.02 %	2.76 % 2.15 %
Home & Garden	5923 5803	4482 4506	1290 1172	151 125	75.67 % 77.65 %	21.78 % 20.20 %	2.55 % 2.15 %
Finance	5633 5858	4445 4742	1037 998	151 118	78.91 % 80.95 %	18.41 % 17.04 %	2.68 % 2.01 %
Health	5800 5981	4569 4863	1071 998	160 120	78.78 % 81.31 %	18.47 % 16.69 %	2.76 % 2.01 %
Pets	5898 5832	4444 4494	1293 1216	161 122	75.35 % 77.06 %	21.92 % 20.85 %	2.73 % 2.09 %
Sport & Fitness	5914 5982	4409 4589	1345 1270	160 123	74.55 % 76.71 %	22.74 % 21.23 %	2.71 % 2.06 %
Job & Career	6042 5965	4347 4537	1516 1300	179 128	71.95 % 76.06 %	25.09 % 21.79 %	2.96 % 2.15 %
Dating	5650 5889	3986 4313	1511 1466	153 110	70.55 % 73.24 %	26.74 % 24.89 %	2.71 % 1.87 %
Other	5743 5899	4415 4613	1165 1152	163 134	76.88 % 78.20 %	20.29 % 19.53 %	2.84 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5327 5571	3816 4125	1364 1335	147 111	71.64 % 74.04 %	25.61 % 23.96 %	2.76 % 1.99 %
Outlook Mail	5586 5472	4076 4161	1355 1196	155 115	72.97 % 76.04 %	24.26 % 21.86 %	2.77 % 2.10 %
Yahoo Mail	5267 5460	3886 4155	1238 1185	143 120	73.78 % 76.10 %	23.50 % 21.70 %	2.72 % 2.20 %
AOL Mail	5437 5454	4051 4171	1225 1160	161 123	74.51 % 76.48 %	22.53 % 21.27 %	2.96 % 2.26 %
Mail.com	5351 5536	4083 4394	1103 1029	165 113	76.30 % 79.37 %	20.61 % 18.59 %	3.08 % 2.04 %
Yandex Mail	5422 5330	4051 4125	1225 1104	146 101	74.71 % 77.39 %	22.59 % 20.71 %	2.69 % 1.89 %
GMX Mail	5369 5596	3911 4230	1305 1245	153 121	72.84 % 75.59 %	24.31 % 22.25 %	2.85 % 2.16 %
Zoho Mail	5391 5518	4127 4337	1110 1064	154 117	76.55 % 78.60 %	20.59 % 19.28 %	2.86 % 2.12 %
ProtonMail	5365 5600	4158 4443	1057 1034	150 123	77.50 % 79.34 %	19.70 % 18.46 %	2.80 % 2.20 %
Custom Mail	5680 5477	4481 4443	1041 924	158 110	78.89 % 81.12 %	18.33 % 16.87 %	2.78 % 2.01 %
iCloud Mail	5415 5452	3843 4036	1431 1303	141 113	70.97 % 74.03 %	26.43 % 23.90 %	2.60 % 2.07 %
Tuta	5314 5533	4094 4385	1071 1030	149 118	77.04 % 79.25 %	20.15 % 18.62 %	2.80 % 2.13 %
Juno.com	5437 5504	4183 4396	1107 985	147 123	76.94 % 79.87 %	20.36 % 17.90 %	2.70 % 2.23 %
Mailfence	5431 5433	4190 4311	1089 1011	152 111	77.15 % 79.35 %	20.05 % 18.61 %	2.80 % 2.04 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.