Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.996 66.082	48.939 51.160	14.255 13.535	1.802 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.30 % 77.42 %	21.93 % 20.48 %	2.77 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5136	3789 3984	1169 1035	144 117	74.26 % 77.57 %	22.91 % 20.15 %	2.82 % 2.28 %
Elektronics	4931 4977	3718 3884	1071 992	142 101	75.40 % 78.04 %	21.72 % 19.93 %	2.88 % 2.03 %
Entertainment	4956 5090	3678 3923	1137 1055	141 112	74.21 % 77.07 %	22.94 % 20.73 %	2.85 % 2.20 %
Cosmetics & Beauty	4998 5184	3826 4023	1020 1054	152 107	76.55 % 77.60 %	20.41 % 20.33 %	3.04 % 2.06 %
Food & Drink	5012 5275	3745 4053	1132 1108	135 114	74.72 % 76.83 %	22.59 % 21.00 %	2.69 % 2.16 %
Home & Garden	5067 4841	3802 3737	1133 1002	132 102	75.03 % 77.19 %	22.36 % 20.70 %	2.61 % 2.11 %
Finance	4889 4984	3869 4024	887 864	133 96	79.14 % 80.74 %	18.14 % 17.34 %	2.72 % 1.93 %
Health	4968 5118	3914 4140	918 872	136 106	78.78 % 80.89 %	18.48 % 17.04 %	2.74 % 2.07 %
Pets	5097 4994	3888 3849	1065 1034	144 111	76.28 % 77.07 %	20.89 % 20.70 %	2.83 % 2.22 %
Sport & Fitness	5041 5103	3771 3901	1133 1104	137 98	74.81 % 76.45 %	22.48 % 21.63 %	2.72 % 1.92 %
Job & Career	5139 5105	3732 3861	1259 1133	148 111	72.62 % 75.63 %	24.50 % 22.19 %	2.88 % 2.17 %
Dating	4881 5136	3436 3754	1321 1280	124 102	70.40 % 73.09 %	27.06 % 24.92 %	2.54 % 1.99 %
Other	4915 5139	3771 4027	1010 1002	134 110	76.72 % 78.36 %	20.55 % 19.50 %	2.73 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4484 4768	3185 3505	1174 1166	125 97	71.03 % 73.51 %	26.18 % 24.45 %	2.79 % 2.03 %
Outlook Mail	4629 4707	3391 3566	1109 1045	129 96	73.26 % 75.76 %	23.96 % 22.20 %	2.79 % 2.04 %
Yahoo Mail	4623 4679	3418 3546	1079 1029	126 104	73.93 % 75.79 %	23.34 % 21.99 %	2.73 % 2.22 %
AOL Mail	4778 4750	3544 3617	1093 1018	141 115	74.17 % 76.15 %	22.88 % 21.43 %	2.95 % 2.42 %
Mail.com	4681 4786	3573 3790	969 898	139 98	76.33 % 79.19 %	20.70 % 18.76 %	2.97 % 2.05 %
Yandex Mail	4704 4665	3549 3606	1028 963	127 96	75.45 % 77.30 %	21.85 % 20.64 %	2.70 % 2.06 %
GMX Mail	4664 4801	3421 3630	1107 1074	136 97	73.35 % 75.61 %	23.73 % 22.37 %	2.92 % 2.02 %
Zoho Mail	4636 4693	3545 3693	957 896	134 104	76.47 % 78.69 %	20.64 % 19.09 %	2.89 % 2.22 %
ProtonMail	4681 4705	3631 3720	921 887	129 98	77.57 % 79.06 %	19.68 % 18.85 %	2.76 % 2.08 %
Custom Mail	4744 4677	3755 3780	865 807	124 90	79.15 % 80.82 %	18.23 % 17.25 %	2.61 % 1.92 %
iCloud Mail	4652 4582	3308 3382	1225 1110	119 90	71.11 % 73.81 %	26.33 % 24.23 %	2.56 % 1.96 %
Tuta	4648 4734	3582 3727	934 908	132 99	77.07 % 78.73 %	20.09 % 19.18 %	2.84 % 2.09 %
Juno.com	4602 4865	3582 3883	897 874	123 108	77.84 % 79.82 %	19.49 % 17.97 %	2.67 % 2.22 %
Mailfence	4470 4670	3455 3715	897 860	118 95	77.29 % 79.55 %	20.07 % 18.42 %	2.64 % 2.03 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.