Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.539 76.959	57.767 59.487	16.731 15.878	2.041 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.30 %	21.86 % 20.63 %	2.67 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5876 6000	4388 4650	1323 1219	165 131	74.68 % 77.50 %	22.52 % 20.32 %	2.81 % 2.18 %
Elektronics	5871 5883	4445 4607	1262 1161	164 115	75.71 % 78.31 %	21.50 % 19.73 %	2.79 % 1.95 %
Entertainment	6057 5935	4562 4556	1331 1250	164 129	75.32 % 76.76 %	21.97 % 21.06 %	2.71 % 2.17 %
Cosmetics & Beauty	5913 5962	4527 4613	1221 1217	165 132	76.56 % 77.37 %	20.65 % 20.41 %	2.79 % 2.21 %
Food & Drink	5984 5877	4488 4530	1341 1223	155 124	75.00 % 77.08 %	22.41 % 20.81 %	2.59 % 2.11 %
Home & Garden	5959 5876	4497 4533	1311 1218	151 125	75.47 % 77.14 %	22.00 % 20.73 %	2.53 % 2.13 %
Finance	5899 5828	4674 4709	1082 1005	143 114	79.23 % 80.80 %	18.34 % 17.24 %	2.42 % 1.96 %
Health	5832 5965	4612 4812	1069 1037	151 116	79.08 % 80.67 %	18.33 % 17.38 %	2.59 % 1.94 %
Pets	5767 5918	4335 4536	1280 1259	152 123	75.17 % 76.65 %	22.20 % 21.27 %	2.64 % 2.08 %
Sport & Fitness	5789 5894	4303 4500	1325 1275	161 119	74.33 % 76.35 %	22.89 % 21.63 %	2.78 % 2.02 %
Job & Career	6014 6055	4357 4585	1490 1341	167 129	72.45 % 75.72 %	24.78 % 22.15 %	2.78 % 2.13 %
Dating	5686 5860	4041 4263	1495 1486	150 111	71.07 % 72.75 %	26.29 % 25.36 %	2.64 % 1.89 %
Other	5892 5906	4538 4593	1201 1187	153 126	77.02 % 77.77 %	20.38 % 20.10 %	2.60 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5583 5624	4014 4158	1424 1348	145 118	71.90 % 73.93 %	25.51 % 23.97 %	2.60 % 2.10 %
Outlook Mail	5519 5631	4042 4270	1326 1245	151 116	73.24 % 75.83 %	24.03 % 22.11 %	2.74 % 2.06 %
Yahoo Mail	5449 5381	4075 4091	1228 1175	146 115	74.78 % 76.03 %	22.54 % 21.84 %	2.68 % 2.14 %
AOL Mail	5486 5499	4092 4208	1249 1173	145 118	74.59 % 76.52 %	22.77 % 21.33 %	2.64 % 2.15 %
Mail.com	5424 5538	4162 4376	1106 1048	156 114	76.73 % 79.02 %	20.39 % 18.92 %	2.88 % 2.06 %
Yandex Mail	5460 5381	4114 4133	1212 1149	134 99	75.35 % 76.81 %	22.20 % 21.35 %	2.45 % 1.84 %
GMX Mail	5409 5464	3939 4128	1322 1219	148 117	72.82 % 75.55 %	24.44 % 22.31 %	2.74 % 2.14 %
Zoho Mail	5386 5556	4135 4351	1108 1090	143 115	76.77 % 78.31 %	20.57 % 19.62 %	2.66 % 2.07 %
ProtonMail	5371 5564	4187 4405	1041 1043	143 116	77.96 % 79.17 %	19.38 % 18.75 %	2.66 % 2.08 %
Custom Mail	5769 5358	4552 4305	1056 944	161 109	78.90 % 80.35 %	18.30 % 17.62 %	2.79 % 2.03 %
iCloud Mail	5412 5424	3865 3991	1410 1320	137 113	71.42 % 73.58 %	26.05 % 24.34 %	2.53 % 2.08 %
Tuta	5362 5520	4130 4346	1085 1060	147 114	77.02 % 78.73 %	20.23 % 19.20 %	2.74 % 2.07 %
Juno.com	5301 5487	4099 4361	1067 999	135 127	77.33 % 79.48 %	20.13 % 18.21 %	2.55 % 2.31 %
Mailfence	5608 5532	4361 4364	1097 1065	150 103	77.76 % 78.89 %	19.56 % 19.25 %	2.67 % 1.86 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.