Clever Elements and MailChimp Email Deliverability Comparison

Clever Elements

MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.718 66.382	49.115 51.054	13.894 13.829	1.709 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 76.91 %	21.47 % 20.83 %	2.64 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4902 5101	3678 3894	1091 1089	133 118	75.03 % 76.34 %	22.26 % 21.35 %	2.71 % 2.31 %
Elektronics	4963 4904	3803 3804	1022 996	138 104	76.63 % 77.57 %	20.59 % 20.31 %	2.78 % 2.12 %
Entertainment	4883 5369	3653 4076	1100 1171	130 122	74.81 % 75.92 %	22.53 % 21.81 %	2.66 % 2.27 %
Cosmetics & Beauty	5010 5168	3862 4006	1004 1041	144 121	77.09 % 77.52 %	20.04 % 20.14 %	2.87 % 2.34 %
Food & Drink	5055 5285	3817 4035	1107 1124	131 126	75.51 % 76.35 %	21.90 % 21.27 %	2.59 % 2.38 %
Home & Garden	5024 4863	3813 3697	1085 1056	126 110	75.90 % 76.02 %	21.60 % 21.71 %	2.51 % 2.26 %
Finance	4863 5073	3852 4069	880 898	131 106	79.21 % 80.21 %	18.10 % 17.70 %	2.69 % 2.09 %
Health	5040 5124	3993 4147	915 861	132 116	79.23 % 80.93 %	18.15 % 16.80 %	2.62 % 2.26 %
Pets	5054 4941	3864 3794	1058 1033	132 114	76.45 % 76.79 %	20.93 % 20.91 %	2.61 % 2.31 %
Sport & Fitness	5074 5173	3835 3949	1104 1111	135 113	75.58 % 76.34 %	21.76 % 21.48 %	2.66 % 2.18 %
Job & Career	5003 5096	3650 3798	1223 1183	130 115	72.96 % 74.53 %	24.45 % 23.21 %	2.60 % 2.26 %
Dating	4935 5038	3531 3682	1285 1241	119 115	71.55 % 73.08 %	26.04 % 24.63 %	2.41 % 2.28 %
Other	4912 5247	3764 4103	1020 1025	128 119	76.63 % 78.20 %	20.77 % 19.53 %	2.61 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4566 4814	3262 3525	1179 1190	125 99	71.44 % 73.22 %	25.82 % 24.72 %	2.74 % 2.06 %
Outlook Mail	4403 4762	3244 3581	1044 1078	115 103	73.68 % 75.20 %	23.71 % 22.64 %	2.61 % 2.16 %
Yahoo Mail	4507 4667	3381 3510	1010 1038	116 119	75.02 % 75.21 %	22.41 % 22.24 %	2.57 % 2.55 %
AOL Mail	4771 4835	3563 3679	1075 1043	133 113	74.68 % 76.09 %	22.53 % 21.57 %	2.79 % 2.34 %
Mail.com	4707 4713	3622 3701	957 903	128 109	76.95 % 78.53 %	20.33 % 19.16 %	2.72 % 2.31 %
Yandex Mail	4522 4602	3450 3523	955 970	117 109	76.29 % 76.55 %	21.12 % 21.08 %	2.59 % 2.37 %
GMX Mail	4592 4884	3400 3652	1063 1126	129 106	74.04 % 74.77 %	23.15 % 23.05 %	2.81 % 2.17 %
Zoho Mail	4787 4719	3681 3669	974 935	132 115	76.90 % 77.75 %	20.35 % 19.81 %	2.76 % 2.44 %
ProtonMail	4700 4809	3669 3772	909 933	122 104	78.06 % 78.44 %	19.34 % 19.40 %	2.60 % 2.16 %
Custom Mail	4723 4669	3730 3797	872 778	121 94	78.98 % 81.32 %	18.46 % 16.66 %	2.56 % 2.01 %
iCloud Mail	4690 4648	3392 3388	1179 1161	119 99	72.32 % 72.89 %	25.14 % 24.98 %	2.54 % 2.13 %
Tuta	4642 4741	3612 3737	906 898	124 106	77.81 % 78.82 %	19.52 % 18.94 %	2.67 % 2.24 %
Juno.com	4601 4766	3612 3779	875 878	114 109	78.50 % 79.29 %	19.02 % 18.42 %	2.48 % 2.29 %
Mailfence	4507 4753	3497 3741	896 898	114 114	77.59 % 78.71 %	19.88 % 18.89 %	2.53 % 2.40 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.