MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 64.718	51.054 49.115	13.829 13.894	1.499 1.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 75.89 %	20.83 % 21.47 %	2.26 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 4902	3894 3678	1089 1091	118 133	76.34 % 75.03 %	21.35 % 22.26 %	2.31 % 2.71 %
Elektronics	4904 4963	3804 3803	996 1022	104 138	77.57 % 76.63 %	20.31 % 20.59 %	2.12 % 2.78 %
Entertainment	5369 4883	4076 3653	1171 1100	122 130	75.92 % 74.81 %	21.81 % 22.53 %	2.27 % 2.66 %
Cosmetics & Beauty	5168 5010	4006 3862	1041 1004	121 144	77.52 % 77.09 %	20.14 % 20.04 %	2.34 % 2.87 %
Food & Drink	5285 5055	4035 3817	1124 1107	126 131	76.35 % 75.51 %	21.27 % 21.90 %	2.38 % 2.59 %
Home & Garden	4863 5024	3697 3813	1056 1085	110 126	76.02 % 75.90 %	21.71 % 21.60 %	2.26 % 2.51 %
Finance	5073 4863	4069 3852	898 880	106 131	80.21 % 79.21 %	17.70 % 18.10 %	2.09 % 2.69 %
Health	5124 5040	4147 3993	861 915	116 132	80.93 % 79.23 %	16.80 % 18.15 %	2.26 % 2.62 %
Pets	4941 5054	3794 3864	1033 1058	114 132	76.79 % 76.45 %	20.91 % 20.93 %	2.31 % 2.61 %
Sport & Fitness	5173 5074	3949 3835	1111 1104	113 135	76.34 % 75.58 %	21.48 % 21.76 %	2.18 % 2.66 %
Job & Career	5096 5003	3798 3650	1183 1223	115 130	74.53 % 72.96 %	23.21 % 24.45 %	2.26 % 2.60 %
Dating	5038 4935	3682 3531	1241 1285	115 119	73.08 % 71.55 %	24.63 % 26.04 %	2.28 % 2.41 %
Other	5247 4912	4103 3764	1025 1020	119 128	78.20 % 76.63 %	19.53 % 20.77 %	2.27 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4566	3525 3262	1190 1179	99 125	73.22 % 71.44 %	24.72 % 25.82 %	2.06 % 2.74 %
Outlook Mail	4762 4403	3581 3244	1078 1044	103 115	75.20 % 73.68 %	22.64 % 23.71 %	2.16 % 2.61 %
Yahoo Mail	4667 4507	3510 3381	1038 1010	119 116	75.21 % 75.02 %	22.24 % 22.41 %	2.55 % 2.57 %
AOL Mail	4835 4771	3679 3563	1043 1075	113 133	76.09 % 74.68 %	21.57 % 22.53 %	2.34 % 2.79 %
Mail.com	4713 4707	3701 3622	903 957	109 128	78.53 % 76.95 %	19.16 % 20.33 %	2.31 % 2.72 %
Yandex Mail	4602 4522	3523 3450	970 955	109 117	76.55 % 76.29 %	21.08 % 21.12 %	2.37 % 2.59 %
GMX Mail	4884 4592	3652 3400	1126 1063	106 129	74.77 % 74.04 %	23.05 % 23.15 %	2.17 % 2.81 %
Zoho Mail	4719 4787	3669 3681	935 974	115 132	77.75 % 76.90 %	19.81 % 20.35 %	2.44 % 2.76 %
ProtonMail	4809 4700	3772 3669	933 909	104 122	78.44 % 78.06 %	19.40 % 19.34 %	2.16 % 2.60 %
Custom Mail	4669 4723	3797 3730	778 872	94 121	81.32 % 78.98 %	16.66 % 18.46 %	2.01 % 2.56 %
iCloud Mail	4648 4690	3388 3392	1161 1179	99 119	72.89 % 72.32 %	24.98 % 25.14 %	2.13 % 2.54 %
Tuta	4741 4642	3737 3612	898 906	106 124	78.82 % 77.81 %	18.94 % 19.52 %	2.24 % 2.67 %
Juno.com	4766 4601	3779 3612	878 875	109 114	79.29 % 78.50 %	18.42 % 19.02 %	2.29 % 2.48 %
Mailfence	4753 4507	3741 3497	898 896	114 114	78.71 % 77.59 %	18.89 % 19.88 %	2.40 % 2.53 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.