MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.539	59.487 57.767	15.878 16.731	1.594 2.041

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 75.47 %	20.63 % 21.86 %	2.07 % 2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5876	4650 4388	1219 1323	131 165	77.50 % 74.68 %	20.32 % 22.52 %	2.18 % 2.81 %
Elektronics	5883 5871	4607 4445	1161 1262	115 164	78.31 % 75.71 %	19.73 % 21.50 %	1.95 % 2.79 %
Entertainment	5935 6057	4556 4562	1250 1331	129 164	76.76 % 75.32 %	21.06 % 21.97 %	2.17 % 2.71 %
Cosmetics & Beauty	5962 5913	4613 4527	1217 1221	132 165	77.37 % 76.56 %	20.41 % 20.65 %	2.21 % 2.79 %
Food & Drink	5877 5984	4530 4488	1223 1341	124 155	77.08 % 75.00 %	20.81 % 22.41 %	2.11 % 2.59 %
Home & Garden	5876 5959	4533 4497	1218 1311	125 151	77.14 % 75.47 %	20.73 % 22.00 %	2.13 % 2.53 %
Finance	5828 5899	4709 4674	1005 1082	114 143	80.80 % 79.23 %	17.24 % 18.34 %	1.96 % 2.42 %
Health	5965 5832	4812 4612	1037 1069	116 151	80.67 % 79.08 %	17.38 % 18.33 %	1.94 % 2.59 %
Pets	5918 5767	4536 4335	1259 1280	123 152	76.65 % 75.17 %	21.27 % 22.20 %	2.08 % 2.64 %
Sport & Fitness	5894 5789	4500 4303	1275 1325	119 161	76.35 % 74.33 %	21.63 % 22.89 %	2.02 % 2.78 %
Job & Career	6055 6014	4585 4357	1341 1490	129 167	75.72 % 72.45 %	22.15 % 24.78 %	2.13 % 2.78 %
Dating	5860 5686	4263 4041	1486 1495	111 150	72.75 % 71.07 %	25.36 % 26.29 %	1.89 % 2.64 %
Other	5906 5892	4593 4538	1187 1201	126 153	77.77 % 77.02 %	20.10 % 20.38 %	2.13 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5583	4158 4014	1348 1424	118 145	73.93 % 71.90 %	23.97 % 25.51 %	2.10 % 2.60 %
Outlook Mail	5631 5519	4270 4042	1245 1326	116 151	75.83 % 73.24 %	22.11 % 24.03 %	2.06 % 2.74 %
Yahoo Mail	5381 5449	4091 4075	1175 1228	115 146	76.03 % 74.78 %	21.84 % 22.54 %	2.14 % 2.68 %
AOL Mail	5499 5486	4208 4092	1173 1249	118 145	76.52 % 74.59 %	21.33 % 22.77 %	2.15 % 2.64 %
Mail.com	5538 5424	4376 4162	1048 1106	114 156	79.02 % 76.73 %	18.92 % 20.39 %	2.06 % 2.88 %
Yandex Mail	5381 5460	4133 4114	1149 1212	99 134	76.81 % 75.35 %	21.35 % 22.20 %	1.84 % 2.45 %
GMX Mail	5464 5409	4128 3939	1219 1322	117 148	75.55 % 72.82 %	22.31 % 24.44 %	2.14 % 2.74 %
Zoho Mail	5556 5386	4351 4135	1090 1108	115 143	78.31 % 76.77 %	19.62 % 20.57 %	2.07 % 2.66 %
ProtonMail	5564 5371	4405 4187	1043 1041	116 143	79.17 % 77.96 %	18.75 % 19.38 %	2.08 % 2.66 %
Custom Mail	5358 5769	4305 4552	944 1056	109 161	80.35 % 78.90 %	17.62 % 18.30 %	2.03 % 2.79 %
iCloud Mail	5424 5412	3991 3865	1320 1410	113 137	73.58 % 71.42 %	24.34 % 26.05 %	2.08 % 2.53 %
Tuta	5520 5362	4346 4130	1060 1085	114 147	78.73 % 77.02 %	19.20 % 20.23 %	2.07 % 2.74 %
Juno.com	5487 5301	4361 4099	999 1067	127 135	79.48 % 77.33 %	18.21 % 20.13 %	2.31 % 2.55 %
Mailfence	5532 5608	4364 4361	1065 1097	103 150	78.89 % 77.76 %	19.25 % 19.56 %	1.86 % 2.67 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.