MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.064	59.815 57.546	14.570 15.140	1.618 1.875

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 77.70 %	19.29 % 20.44 %	2.14 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5542	4524 4267	1147 1152	119 140	78.61 % 76.99 %	19.93 % 20.79 %	2.07 % 2.53 %
Elektronics	5687 5567	4519 4343	1090 1094	115 147	79.46 % 78.01 %	19.17 % 19.65 %	2.02 % 2.64 %
Entertainment	6048 5654	4743 4339	1211 1211	129 143	78.42 % 76.74 %	20.02 % 21.42 %	2.13 % 2.53 %
Cosmetics & Beauty	5894 5701	4716 4476	1075 1112	134 154	80.01 % 78.51 %	18.24 % 19.51 %	2.27 % 2.70 %
Food & Drink	6110 5717	4806 4414	1202 1193	142 137	78.66 % 77.21 %	19.67 % 20.87 %	2.32 % 2.40 %
Home & Garden	5541 5705	4344 4429	1105 1169	123 141	78.40 % 77.63 %	19.94 % 20.49 %	2.22 % 2.47 %
Finance	5767 5725	4702 4575	988 1032	117 146	81.53 % 79.91 %	17.13 % 18.03 %	2.03 % 2.55 %
Health	5806 5913	4768 4761	975 1044	123 150	82.12 % 80.52 %	16.79 % 17.66 %	2.12 % 2.54 %
Pets	5726 5710	4537 4466	1090 1141	127 141	79.24 % 78.21 %	19.04 % 19.98 %	2.22 % 2.47 %
Sport & Fitness	5840 5771	4610 4468	1157 1201	122 151	78.94 % 77.42 %	19.81 % 20.81 %	2.09 % 2.62 %
Job & Career	5775 5815	4475 4402	1209 1307	124 151	77.49 % 75.70 %	20.94 % 22.48 %	2.15 % 2.60 %
Dating	5705 5630	4363 4191	1252 1361	118 130	76.48 % 74.44 %	21.95 % 24.17 %	2.07 % 2.31 %
Other	5859 5614	4708 4415	1069 1123	125 144	80.36 % 78.64 %	18.25 % 20.00 %	2.13 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5379	4262 4018	1233 1260	108 141	76.50 % 74.70 %	22.13 % 23.42 %	1.94 % 2.62 %
Outlook Mail	5371 5258	4200 4006	1113 1155	111 133	78.20 % 76.19 %	20.72 % 21.97 %	2.07 % 2.53 %
Yahoo Mail	5406 5267	4205 4088	1085 1110	126 126	77.78 % 77.62 %	20.07 % 21.07 %	2.33 % 2.39 %
AOL Mail	5645 5528	4437 4241	1124 1163	123 144	78.60 % 76.72 %	19.91 % 21.04 %	2.18 % 2.60 %
Mail.com	5653 5557	4537 4369	1028 1077	126 143	80.26 % 78.62 %	18.19 % 19.38 %	2.23 % 2.57 %
Yandex Mail	5417 5242	4253 4083	1073 1057	124 135	78.51 % 77.89 %	19.81 % 20.16 %	2.29 % 2.58 %
GMX Mail	5638 5352	4383 4081	1202 1166	111 140	77.74 % 76.25 %	21.32 % 21.79 %	1.97 % 2.62 %
Zoho Mail	5479 5608	4417 4415	1005 1086	126 144	80.62 % 78.73 %	18.34 % 19.37 %	2.30 % 2.57 %
ProtonMail	5535 5417	4464 4306	986 1043	112 129	80.65 % 79.49 %	17.81 % 19.25 %	2.02 % 2.38 %
Custom Mail	5423 5531	4450 4437	890 1007	105 133	82.06 % 80.22 %	16.41 % 18.21 %	1.94 % 2.40 %
iCloud Mail	5295 5443	4057 4065	1187 1275	109 138	76.62 % 74.68 %	22.42 % 23.42 %	2.06 % 2.54 %
Tuta	5554 5381	4492 4257	978 1031	126 140	80.88 % 79.11 %	17.61 % 19.16 %	2.27 % 2.60 %
Juno.com	5565 5422	4502 4315	949 990	123 135	80.90 % 79.58 %	17.05 % 18.26 %	2.21 % 2.49 %
Mailfence	3961 3679	3156 2865	717 720	88 94	79.68 % 77.87 %	18.10 % 19.57 %	2.22 % 2.56 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.