MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.792	59.712 56.950	15.605 16.721	1.619 2.121

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 75.14 %	20.28 % 22.06 %	2.10 % 2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5910	4655 4396	1204 1342	133 172	77.69 % 74.38 %	20.09 % 22.71 %	2.22 % 2.91 %
Elektronics	5825 5771	4567 4335	1145 1268	113 168	78.40 % 75.12 %	19.66 % 21.97 %	1.94 % 2.91 %
Entertainment	5903 5870	4538 4353	1232 1352	133 165	76.88 % 74.16 %	20.87 % 23.03 %	2.25 % 2.81 %
Cosmetics & Beauty	6045 5808	4714 4424	1199 1207	132 177	77.98 % 76.17 %	19.83 % 20.78 %	2.18 % 3.05 %
Food & Drink	5962 5830	4581 4345	1253 1324	128 161	76.84 % 74.53 %	21.02 % 22.71 %	2.15 % 2.76 %
Home & Garden	5803 5923	4506 4482	1172 1290	125 151	77.65 % 75.67 %	20.20 % 21.78 %	2.15 % 2.55 %
Finance	5858 5633	4742 4445	998 1037	118 151	80.95 % 78.91 %	17.04 % 18.41 %	2.01 % 2.68 %
Health	5981 5800	4863 4569	998 1071	120 160	81.31 % 78.78 %	16.69 % 18.47 %	2.01 % 2.76 %
Pets	5832 5898	4494 4444	1216 1293	122 161	77.06 % 75.35 %	20.85 % 21.92 %	2.09 % 2.73 %
Sport & Fitness	5982 5914	4589 4409	1270 1345	123 160	76.71 % 74.55 %	21.23 % 22.74 %	2.06 % 2.71 %
Job & Career	5965 6042	4537 4347	1300 1516	128 179	76.06 % 71.95 %	21.79 % 25.09 %	2.15 % 2.96 %
Dating	5889 5650	4313 3986	1466 1511	110 153	73.24 % 70.55 %	24.89 % 26.74 %	1.87 % 2.71 %
Other	5899 5743	4613 4415	1152 1165	134 163	78.20 % 76.88 %	19.53 % 20.29 %	2.27 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5327	4125 3816	1335 1364	111 147	74.04 % 71.64 %	23.96 % 25.61 %	1.99 % 2.76 %
Outlook Mail	5472 5586	4161 4076	1196 1355	115 155	76.04 % 72.97 %	21.86 % 24.26 %	2.10 % 2.77 %
Yahoo Mail	5460 5267	4155 3886	1185 1238	120 143	76.10 % 73.78 %	21.70 % 23.50 %	2.20 % 2.72 %
AOL Mail	5454 5437	4171 4051	1160 1225	123 161	76.48 % 74.51 %	21.27 % 22.53 %	2.26 % 2.96 %
Mail.com	5536 5351	4394 4083	1029 1103	113 165	79.37 % 76.30 %	18.59 % 20.61 %	2.04 % 3.08 %
Yandex Mail	5330 5422	4125 4051	1104 1225	101 146	77.39 % 74.71 %	20.71 % 22.59 %	1.89 % 2.69 %
GMX Mail	5596 5369	4230 3911	1245 1305	121 153	75.59 % 72.84 %	22.25 % 24.31 %	2.16 % 2.85 %
Zoho Mail	5518 5391	4337 4127	1064 1110	117 154	78.60 % 76.55 %	19.28 % 20.59 %	2.12 % 2.86 %
ProtonMail	5600 5365	4443 4158	1034 1057	123 150	79.34 % 77.50 %	18.46 % 19.70 %	2.20 % 2.80 %
Custom Mail	5477 5680	4443 4481	924 1041	110 158	81.12 % 78.89 %	16.87 % 18.33 %	2.01 % 2.78 %
iCloud Mail	5452 5415	4036 3843	1303 1431	113 141	74.03 % 70.97 %	23.90 % 26.43 %	2.07 % 2.60 %
Tuta	5533 5314	4385 4094	1030 1071	118 149	79.25 % 77.04 %	18.62 % 20.15 %	2.13 % 2.80 %
Juno.com	5504 5437	4396 4183	985 1107	123 147	79.87 % 76.94 %	17.90 % 20.36 %	2.23 % 2.70 %
Mailfence	5433 5431	4311 4190	1011 1089	111 152	79.35 % 77.15 %	18.61 % 20.05 %	2.04 % 2.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.