MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 64.996	51.160 48.939	13.535 14.255	1.387 1.802

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 75.30 %	20.48 % 21.93 %	2.10 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5102	3984 3789	1035 1169	117 144	77.57 % 74.26 %	20.15 % 22.91 %	2.28 % 2.82 %
Elektronics	4977 4931	3884 3718	992 1071	101 142	78.04 % 75.40 %	19.93 % 21.72 %	2.03 % 2.88 %
Entertainment	5090 4956	3923 3678	1055 1137	112 141	77.07 % 74.21 %	20.73 % 22.94 %	2.20 % 2.85 %
Cosmetics & Beauty	5184 4998	4023 3826	1054 1020	107 152	77.60 % 76.55 %	20.33 % 20.41 %	2.06 % 3.04 %
Food & Drink	5275 5012	4053 3745	1108 1132	114 135	76.83 % 74.72 %	21.00 % 22.59 %	2.16 % 2.69 %
Home & Garden	4841 5067	3737 3802	1002 1133	102 132	77.19 % 75.03 %	20.70 % 22.36 %	2.11 % 2.61 %
Finance	4984 4889	4024 3869	864 887	96 133	80.74 % 79.14 %	17.34 % 18.14 %	1.93 % 2.72 %
Health	5118 4968	4140 3914	872 918	106 136	80.89 % 78.78 %	17.04 % 18.48 %	2.07 % 2.74 %
Pets	4994 5097	3849 3888	1034 1065	111 144	77.07 % 76.28 %	20.70 % 20.89 %	2.22 % 2.83 %
Sport & Fitness	5103 5041	3901 3771	1104 1133	98 137	76.45 % 74.81 %	21.63 % 22.48 %	1.92 % 2.72 %
Job & Career	5105 5139	3861 3732	1133 1259	111 148	75.63 % 72.62 %	22.19 % 24.50 %	2.17 % 2.88 %
Dating	5136 4881	3754 3436	1280 1321	102 124	73.09 % 70.40 %	24.92 % 27.06 %	1.99 % 2.54 %
Other	5139 4915	4027 3771	1002 1010	110 134	78.36 % 76.72 %	19.50 % 20.55 %	2.14 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4484	3505 3185	1166 1174	97 125	73.51 % 71.03 %	24.45 % 26.18 %	2.03 % 2.79 %
Outlook Mail	4707 4629	3566 3391	1045 1109	96 129	75.76 % 73.26 %	22.20 % 23.96 %	2.04 % 2.79 %
Yahoo Mail	4679 4623	3546 3418	1029 1079	104 126	75.79 % 73.93 %	21.99 % 23.34 %	2.22 % 2.73 %
AOL Mail	4750 4778	3617 3544	1018 1093	115 141	76.15 % 74.17 %	21.43 % 22.88 %	2.42 % 2.95 %
Mail.com	4786 4681	3790 3573	898 969	98 139	79.19 % 76.33 %	18.76 % 20.70 %	2.05 % 2.97 %
Yandex Mail	4665 4704	3606 3549	963 1028	96 127	77.30 % 75.45 %	20.64 % 21.85 %	2.06 % 2.70 %
GMX Mail	4801 4664	3630 3421	1074 1107	97 136	75.61 % 73.35 %	22.37 % 23.73 %	2.02 % 2.92 %
Zoho Mail	4693 4636	3693 3545	896 957	104 134	78.69 % 76.47 %	19.09 % 20.64 %	2.22 % 2.89 %
ProtonMail	4705 4681	3720 3631	887 921	98 129	79.06 % 77.57 %	18.85 % 19.68 %	2.08 % 2.76 %
Custom Mail	4677 4744	3780 3755	807 865	90 124	80.82 % 79.15 %	17.25 % 18.23 %	1.92 % 2.61 %
iCloud Mail	4582 4652	3382 3308	1110 1225	90 119	73.81 % 71.11 %	24.23 % 26.33 %	1.96 % 2.56 %
Tuta	4734 4648	3727 3582	908 934	99 132	78.73 % 77.07 %	19.18 % 20.09 %	2.09 % 2.84 %
Juno.com	4865 4602	3883 3582	874 897	108 123	79.82 % 77.84 %	17.97 % 19.49 %	2.22 % 2.67 %
Mailfence	4670 4470	3715 3455	860 897	95 118	79.55 % 77.29 %	18.42 % 20.07 %	2.03 % 2.64 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.