MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 64.944	51.160 48.918	13.384 14.214	1.392 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 75.32 %	20.30 % 21.89 %	2.11 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5047	3965 3753	1019 1150	115 144	77.76 % 74.36 %	19.98 % 22.79 %	2.26 % 2.85 %
Elektronics	5008 4920	3919 3705	990 1070	99 145	78.25 % 75.30 %	19.77 % 21.75 %	1.98 % 2.95 %
Entertainment	5033 5083	3870 3767	1048 1173	115 143	76.89 % 74.11 %	20.82 % 23.08 %	2.28 % 2.81 %
Cosmetics & Beauty	5185 5004	4035 3817	1039 1035	111 152	77.82 % 76.28 %	20.04 % 20.68 %	2.14 % 3.04 %
Food & Drink	5184 4958	3994 3710	1077 1112	113 136	77.04 % 74.83 %	20.78 % 22.43 %	2.18 % 2.74 %
Home & Garden	4912 5132	3806 3880	998 1120	108 132	77.48 % 75.60 %	20.32 % 21.82 %	2.20 % 2.57 %
Finance	5032 4833	4079 3812	852 890	101 131	81.06 % 78.87 %	16.93 % 18.42 %	2.01 % 2.71 %
Health	5110 4982	4145 3939	860 906	105 137	81.12 % 79.06 %	16.83 % 18.19 %	2.05 % 2.75 %
Pets	4968 5050	3822 3834	1042 1076	104 140	76.93 % 75.92 %	20.97 % 21.31 %	2.09 % 2.77 %
Sport & Fitness	5174 5067	3965 3771	1105 1159	104 137	76.63 % 74.42 %	21.36 % 22.87 %	2.01 % 2.70 %
Job & Career	5121 5204	3890 3775	1122 1277	109 152	75.96 % 72.54 %	21.91 % 24.54 %	2.13 % 2.92 %
Dating	5104 4805	3750 3407	1256 1270	98 128	73.47 % 70.91 %	24.61 % 26.43 %	1.92 % 2.66 %
Other	5006 4859	3920 3748	976 976	110 135	78.31 % 77.14 %	19.50 % 20.09 %	2.20 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4502	3478 3212	1139 1165	96 125	73.80 % 71.35 %	24.17 % 25.88 %	2.04 % 2.78 %
Outlook Mail	4690 4735	3564 3459	1027 1145	99 131	75.99 % 73.05 %	21.90 % 24.18 %	2.11 % 2.77 %
Yahoo Mail	4677 4503	3550 3325	1021 1057	106 121	75.90 % 73.84 %	21.83 % 23.47 %	2.27 % 2.69 %
AOL Mail	4716 4672	3603 3477	1001 1052	112 143	76.40 % 74.42 %	21.23 % 22.52 %	2.37 % 3.06 %
Mail.com	4803 4603	3813 3520	892 942	98 141	79.39 % 76.47 %	18.57 % 20.46 %	2.04 % 3.06 %
Yandex Mail	4594 4701	3559 3522	948 1055	87 124	77.47 % 74.92 %	20.64 % 22.44 %	1.89 % 2.64 %
GMX Mail	4720 4556	3556 3338	1066 1088	98 130	75.34 % 73.27 %	22.58 % 23.88 %	2.08 % 2.85 %
Zoho Mail	4722 4670	3721 3575	901 963	100 132	78.80 % 76.55 %	19.08 % 20.62 %	2.12 % 2.83 %
ProtonMail	4770 4651	3778 3619	889 903	103 129	79.20 % 77.81 %	18.64 % 19.42 %	2.16 % 2.77 %
Custom Mail	4779 4845	3872 3839	809 873	98 133	81.02 % 79.24 %	16.93 % 18.02 %	2.05 % 2.75 %
iCloud Mail	4637 4683	3432 3336	1108 1226	97 121	74.01 % 71.24 %	23.89 % 26.18 %	2.09 % 2.58 %
Tuta	4747 4586	3763 3548	884 908	100 130	79.27 % 77.37 %	18.62 % 19.80 %	2.11 % 2.83 %
Juno.com	4755 4667	3805 3612	844 931	106 124	80.02 % 77.39 %	17.75 % 19.95 %	2.23 % 2.66 %
Mailfence	4613 4570	3666 3536	855 906	92 128	79.47 % 77.37 %	18.53 % 19.82 %	1.99 % 2.80 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.