MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 63.847	51.137 49.164	13.071 13.326	1.361 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 77.00 %	20.03 % 20.87 %	2.09 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4810	3871 3674	1037 1029	101 123	77.62 % 76.38 %	20.79 % 21.39 %	2.03 % 2.56 %
Elektronics	4907 4870	3871 3781	970 969	94 131	78.89 % 77.64 %	19.77 % 19.90 %	1.92 % 2.69 %
Entertainment	5288 4855	4105 3686	1108 1069	111 124	77.63 % 75.92 %	20.95 % 22.02 %	2.10 % 2.55 %
Cosmetics & Beauty	5049 4920	3985 3833	967 971	114 133	78.93 % 77.91 %	19.15 % 19.74 %	2.26 % 2.70 %
Food & Drink	5265 4941	4089 3783	1079 1057	121 118	77.66 % 76.56 %	20.49 % 21.39 %	2.30 % 2.39 %
Home & Garden	4715 4950	3648 3806	985 1040	102 124	77.37 % 76.89 %	20.89 % 21.01 %	2.16 % 2.51 %
Finance	5020 4907	4070 3912	868 883	98 126	81.08 % 79.72 %	17.29 % 17.99 %	1.95 % 2.57 %
Health	5008 5052	4086 4054	840 898	103 126	81.59 % 80.25 %	16.77 % 17.78 %	2.06 % 2.49 %
Pets	4928 4918	3860 3817	989 1002	105 122	78.33 % 77.61 %	20.07 % 20.37 %	2.13 % 2.48 %
Sport & Fitness	5039 4970	3930 3811	1033 1062	103 130	77.99 % 76.68 %	20.50 % 21.37 %	2.04 % 2.62 %
Job & Career	4989 5005	3816 3734	1090 1163	104 130	76.49 % 74.61 %	21.85 % 23.24 %	2.08 % 2.60 %
Dating	4949 4817	3721 3517	1147 1202	99 112	75.19 % 73.01 %	23.18 % 24.95 %	2.00 % 2.33 %
Other	5123 4832	4085 3756	958 981	106 125	79.74 % 77.73 %	18.70 % 20.30 %	2.07 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4586	3618 3363	1136 1124	87 121	75.36 % 73.33 %	23.66 % 24.51 %	1.81 % 2.64 %
Outlook Mail	4589 4420	3525 3320	997 997	89 112	76.81 % 75.11 %	21.73 % 22.56 %	1.94 % 2.53 %
Yahoo Mail	4637 4438	3550 3399	970 959	108 106	76.56 % 76.59 %	20.92 % 21.61 %	2.33 % 2.39 %
AOL Mail	4887 4808	3788 3653	1014 1040	103 125	77.51 % 75.98 %	20.75 % 21.63 %	2.11 % 2.60 %
Mail.com	4789 4712	3814 3686	902 922	104 121	79.64 % 78.23 %	18.83 % 19.57 %	2.17 % 2.57 %
Yandex Mail	4681 4433	3641 3415	958 915	105 115	77.78 % 77.04 %	20.47 % 20.64 %	2.24 % 2.59 %
GMX Mail	4864 4637	3723 3502	1076 1025	93 123	76.54 % 75.52 %	22.12 % 22.10 %	1.91 % 2.65 %
Zoho Mail	4722 4808	3765 3756	890 954	108 124	79.73 % 78.12 %	18.85 % 19.84 %	2.29 % 2.58 %
ProtonMail	4729 4650	3786 3668	870 900	94 112	80.06 % 78.88 %	18.40 % 19.35 %	1.99 % 2.41 %
Custom Mail	4626 4706	3781 3755	770 864	87 114	81.73 % 79.79 %	16.65 % 18.36 %	1.88 % 2.42 %
iCloud Mail	4499 4671	3371 3430	1073 1148	89 120	74.93 % 73.43 %	23.85 % 24.58 %	1.98 % 2.57 %
Tuta	4741 4660	3807 3660	856 905	103 121	80.30 % 78.54 %	18.06 % 19.42 %	2.17 % 2.60 %
Juno.com	4741 4639	3812 3692	842 853	103 116	80.40 % 79.59 %	17.76 % 18.39 %	2.17 % 2.50 %
Mailfence	3961 3679	3156 2865	717 720	88 94	79.68 % 77.87 %	18.10 % 19.57 %	2.22 % 2.56 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.