MailChimp and Clever Elements Email Deliverability Comparison

MailChimp

Clever Elements

In this comparison, the deliverability of MailChimp and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.285	59.252 57.714	15.766 16.539	1.595 2.032

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 75.66 %	20.58 % 21.68 %	2.08 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5890	4621 4414	1214 1316	132 160	77.44 % 74.94 %	20.35 % 22.34 %	2.21 % 2.72 %
Elektronics	5833 5860	4562 4427	1155 1272	116 161	78.21 % 75.55 %	19.80 % 21.71 %	1.99 % 2.75 %
Entertainment	5887 5993	4518 4520	1242 1307	127 166	76.75 % 75.42 %	21.10 % 21.81 %	2.16 % 2.77 %
Cosmetics & Beauty	5995 5833	4649 4480	1213 1187	133 166	77.55 % 76.80 %	20.23 % 20.35 %	2.22 % 2.85 %
Food & Drink	5899 5882	4523 4418	1254 1305	122 159	76.67 % 75.11 %	21.26 % 22.19 %	2.07 % 2.70 %
Home & Garden	5782 5974	4470 4541	1189 1287	123 146	77.31 % 76.01 %	20.56 % 21.54 %	2.13 % 2.44 %
Finance	5772 5827	4663 4625	994 1059	115 143	80.79 % 79.37 %	17.22 % 18.17 %	1.99 % 2.45 %
Health	5975 5886	4841 4669	1020 1063	114 154	81.02 % 79.32 %	17.07 % 18.06 %	1.91 % 2.62 %
Pets	5858 5843	4488 4412	1246 1281	124 150	76.61 % 75.51 %	21.27 % 21.92 %	2.12 % 2.57 %
Sport & Fitness	5916 5846	4517 4369	1279 1321	120 156	76.35 % 74.73 %	21.62 % 22.60 %	2.03 % 2.67 %
Job & Career	5965 5994	4522 4335	1315 1491	128 168	75.81 % 72.32 %	22.05 % 24.87 %	2.15 % 2.80 %
Dating	5837 5663	4253 4026	1471 1487	113 150	72.86 % 71.09 %	25.20 % 26.26 %	1.94 % 2.65 %
Other	5927 5794	4625 4478	1174 1163	128 153	78.03 % 77.29 %	19.81 % 20.07 %	2.16 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5457	4089 3932	1328 1378	115 147	73.92 % 72.05 %	24.01 % 25.25 %	2.08 % 2.69 %
Outlook Mail	5564 5535	4210 4065	1236 1319	118 151	75.66 % 73.44 %	22.21 % 23.83 %	2.12 % 2.73 %
Yahoo Mail	5448 5269	4117 3925	1213 1202	118 142	75.57 % 74.49 %	22.27 % 22.81 %	2.17 % 2.70 %
AOL Mail	5409 5426	4134 4054	1161 1219	114 153	76.43 % 74.71 %	21.46 % 22.47 %	2.11 % 2.82 %
Mail.com	5504 5355	4344 4115	1044 1087	116 153	78.92 % 76.84 %	18.97 % 20.30 %	2.11 % 2.86 %
Yandex Mail	5317 5484	4106 4123	1115 1224	96 137	77.22 % 75.18 %	20.97 % 22.32 %	1.81 % 2.50 %
GMX Mail	5521 5365	4158 3928	1243 1292	120 145	75.31 % 73.22 %	22.51 % 24.08 %	2.17 % 2.70 %
Zoho Mail	5495 5505	4314 4252	1067 1108	114 145	78.51 % 77.24 %	19.42 % 20.13 %	2.07 % 2.63 %
ProtonMail	5549 5436	4390 4246	1043 1043	116 147	79.11 % 78.11 %	18.80 % 19.19 %	2.09 % 2.70 %
Custom Mail	5367 5722	4325 4533	933 1033	109 156	80.59 % 79.22 %	17.38 % 18.05 %	2.03 % 2.73 %
iCloud Mail	5449 5448	4026 3900	1311 1415	112 133	73.89 % 71.59 %	24.06 % 25.97 %	2.06 % 2.44 %
Tuta	5457 5297	4309 4104	1035 1055	113 138	78.96 % 77.48 %	18.97 % 19.92 %	2.07 % 2.61 %
Juno.com	5540 5479	4416 4259	1000 1081	124 139	79.71 % 77.73 %	18.05 % 19.73 %	2.24 % 2.54 %
Mailfence	5461 5507	4314 4278	1037 1083	110 146	79.00 % 77.68 %	18.99 % 19.67 %	2.01 % 2.65 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.