MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 40.838	334.666 28.449	85.970 11.943	16.080 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 69.66 %	19.69 % 29.24 %	3.68 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 3108	26813 2310	5793 763	1101 35	79.55 % 74.32 %	17.19 % 24.55 %	3.27 % 1.13 %
Elektronics	33735 3168	26154 2203	6409 930	1172 35	77.53 % 69.54 %	19.00 % 29.36 %	3.47 % 1.10 %
Entertainment	33216 3097	25344 2149	6602 920	1270 28	76.30 % 69.39 %	19.88 % 29.71 %	3.82 % 0.90 %
Cosmetics & Beauty	33580 3104	25695 2138	6651 928	1234 38	76.52 % 68.88 %	19.81 % 29.90 %	3.67 % 1.22 %
Food & Drink	33653 2988	26800 2221	5749 729	1104 38	79.64 % 74.33 %	17.08 % 24.40 %	3.28 % 1.27 %
Home & Garden	34056 3198	27087 2374	5864 790	1105 34	79.54 % 74.23 %	17.22 % 24.70 %	3.24 % 1.06 %
Finance	33485 3213	24596 2065	7534 1111	1355 37	73.45 % 64.27 %	22.50 % 34.58 %	4.05 % 1.15 %
Health	33764 3194	25060 2052	7402 1109	1302 33	74.22 % 64.25 %	21.92 % 34.72 %	3.86 % 1.03 %
Pets	32846 3075	25927 2277	5758 768	1161 30	78.94 % 74.05 %	17.53 % 24.98 %	3.53 % 0.98 %
Sport & Fitness	33031 3244	25021 2247	6728 961	1282 36	75.75 % 69.27 %	20.37 % 29.62 %	3.88 % 1.11 %
Job & Career	33466 3038	25014 2106	7067 898	1385 34	74.74 % 69.32 %	21.12 % 29.56 %	4.14 % 1.12 %
Dating	34524 3120	24682 1854	8403 1226	1439 40	71.49 % 59.42 %	24.34 % 39.29 %	4.17 % 1.28 %
Other	33653 3291	26473 2453	6010 810	1170 28	78.66 % 74.54 %	17.86 % 24.61 %	3.48 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 3918	31217 2512	9797 1366	1783 40	72.94 % 64.11 %	22.89 % 34.86 %	4.17 % 1.02 %
Outlook Mail	42276 4078	31349 2660	9233 1375	1694 43	74.15 % 65.23 %	21.84 % 33.72 %	4.01 % 1.05 %
Yahoo Mail	42686 4200	32512 2966	8550 1187	1624 47	76.17 % 70.62 %	20.03 % 28.26 %	3.80 % 1.12 %
AOL Mail	43038 4366	32769 3106	8653 1213	1616 47	76.14 % 71.14 %	20.11 % 27.78 %	3.75 % 1.08 %
Mail.com	42806 4218	33015 3033	8220 1137	1571 48	77.13 % 71.91 %	19.20 % 26.96 %	3.67 % 1.14 %
Yandex Mail	42868 4051	32101 2782	9112 1223	1655 46	74.88 % 68.67 %	21.26 % 30.19 %	3.86 % 1.14 %
GMX Mail	42687 4002	33001 2712	8193 1243	1493 47	77.31 % 67.77 %	19.19 % 31.06 %	3.50 % 1.17 %
Zoho Mail	42895 3898	33477 2817	7985 1038	1433 43	78.04 % 72.27 %	18.62 % 26.63 %	3.34 % 1.10 %
ProtonMail	42174 3953	33117 2797	7632 1112	1425 44	78.52 % 70.76 %	18.10 % 28.13 %	3.38 % 1.11 %
Custom Mail	42398 4154	33784 3064	7220 1049	1394 41	79.68 % 73.76 %	17.03 % 25.25 %	3.29 % 0.99 %
iCloud Mail	3462	2688	590	184	77.64 % %	17.04 % %	5.31 % %
Tuta	3355	2855	405	95	85.10 % %	12.07 % %	2.83 % %
Juno.com	3274	2781	380	113	84.94 % %	11.61 % %	3.45 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.