MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 40.838	356.201 28.449	89.847 11.943	17.116 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 69.66 %	19.40 % 29.24 %	3.70 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 3108	28540 2310	6055 763	1175 35	79.79 % 74.32 %	16.93 % 24.55 %	3.28 % 1.13 %
Elektronics	35758 3168	27828 2203	6685 930	1245 35	77.82 % 69.54 %	18.70 % 29.36 %	3.48 % 1.10 %
Entertainment	35145 3097	26925 2149	6884 920	1336 28	76.61 % 69.39 %	19.59 % 29.71 %	3.80 % 0.90 %
Cosmetics & Beauty	35614 3104	27346 2138	6952 928	1316 38	76.78 % 68.88 %	19.52 % 29.90 %	3.70 % 1.22 %
Food & Drink	35826 2988	28614 2221	6027 729	1185 38	79.87 % 74.33 %	16.82 % 24.40 %	3.31 % 1.27 %
Home & Garden	36118 3198	28804 2374	6127 790	1187 34	79.75 % 74.23 %	16.96 % 24.70 %	3.29 % 1.06 %
Finance	35456 3213	26140 2065	7869 1111	1447 37	73.73 % 64.27 %	22.19 % 34.58 %	4.08 % 1.15 %
Health	35790 3194	26684 2052	7721 1109	1385 33	74.56 % 64.25 %	21.57 % 34.72 %	3.87 % 1.03 %
Pets	34844 3075	27582 2277	6029 768	1233 30	79.16 % 74.05 %	17.30 % 24.98 %	3.54 % 0.98 %
Sport & Fitness	35117 3244	26688 2247	7054 961	1375 36	76.00 % 69.27 %	20.09 % 29.62 %	3.92 % 1.11 %
Job & Career	35501 3038	26626 2106	7410 898	1465 34	75.00 % 69.32 %	20.87 % 29.56 %	4.13 % 1.12 %
Dating	36543 3120	26278 1854	8743 1226	1522 40	71.91 % 59.42 %	23.93 % 39.29 %	4.16 % 1.28 %
Other	35682 3291	28146 2453	6291 810	1245 28	78.88 % 74.54 %	17.63 % 24.61 %	3.49 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 3918	32733 2512	10182 1366	1876 40	73.08 % 64.11 %	22.73 % 34.86 %	4.19 % 1.02 %
Outlook Mail	44335 4078	32982 2660	9561 1375	1792 43	74.39 % 65.23 %	21.57 % 33.72 %	4.04 % 1.05 %
Yahoo Mail	44700 4200	34131 2966	8856 1187	1713 47	76.36 % 70.62 %	19.81 % 28.26 %	3.83 % 1.12 %
AOL Mail	45061 4366	34401 3106	8962 1213	1698 47	76.34 % 71.14 %	19.89 % 27.78 %	3.77 % 1.08 %
Mail.com	44765 4218	34632 3033	8495 1137	1638 48	77.36 % 71.91 %	18.98 % 26.96 %	3.66 % 1.14 %
Yandex Mail	44994 4051	33790 2782	9454 1223	1750 46	75.10 % 68.67 %	21.01 % 30.19 %	3.89 % 1.14 %
GMX Mail	44717 4002	34679 2712	8463 1243	1575 47	77.55 % 67.77 %	18.93 % 31.06 %	3.52 % 1.17 %
Zoho Mail	44954 3898	35195 2817	8260 1038	1499 43	78.29 % 72.27 %	18.37 % 26.63 %	3.33 % 1.10 %
ProtonMail	44201 3953	34824 2797	7883 1112	1494 44	78.79 % 70.76 %	17.83 % 28.13 %	3.38 % 1.11 %
Custom Mail	44405 4154	35482 3064	7474 1049	1449 41	79.91 % 73.76 %	16.83 % 25.25 %	3.26 % 0.99 %
iCloud Mail	5451	4230	949	272	77.60 % %	17.41 % %	4.99 % %
Tuta	5376	4537	666	173	84.39 % %	12.39 % %	3.22 % %
Juno.com	5414	4585	642	187	84.69 % %	11.86 % %	3.45 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.