MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 40.838	349.090 28.449	88.530 11.943	16.759 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 69.66 %	19.48 % 29.24 %	3.69 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 3108	27966 2310	5966 763	1149 35	79.72 % 74.32 %	17.01 % 24.55 %	3.28 % 1.13 %
Elektronics	35085 3168	27271 2203	6590 930	1224 35	77.73 % 69.54 %	18.78 % 29.36 %	3.49 % 1.10 %
Entertainment	34505 3097	26407 2149	6789 920	1309 28	76.53 % 69.39 %	19.68 % 29.71 %	3.79 % 0.90 %
Cosmetics & Beauty	34947 3104	26813 2138	6851 928	1283 38	76.72 % 68.88 %	19.60 % 29.90 %	3.67 % 1.22 %
Food & Drink	35135 2988	28031 2221	5937 729	1167 38	79.78 % 74.33 %	16.90 % 24.40 %	3.32 % 1.27 %
Home & Garden	35372 3198	28187 2374	6028 790	1157 34	79.69 % 74.23 %	17.04 % 24.70 %	3.27 % 1.06 %
Finance	34806 3213	25639 2065	7757 1111	1410 37	73.66 % 64.27 %	22.29 % 34.58 %	4.05 % 1.15 %
Health	35129 3194	26161 2052	7614 1109	1354 33	74.47 % 64.25 %	21.67 % 34.72 %	3.85 % 1.03 %
Pets	34197 3075	27046 2277	5941 768	1210 30	79.09 % 74.05 %	17.37 % 24.98 %	3.54 % 0.98 %
Sport & Fitness	34396 3244	26119 2247	6936 961	1341 36	75.94 % 69.27 %	20.17 % 29.62 %	3.90 % 1.11 %
Job & Career	34819 3038	26087 2106	7293 898	1439 34	74.92 % 69.32 %	20.95 % 29.56 %	4.13 % 1.12 %
Dating	35895 3120	25765 1854	8635 1226	1495 40	71.78 % 59.42 %	24.06 % 39.29 %	4.16 % 1.28 %
Other	35012 3291	27598 2453	6193 810	1221 28	78.82 % 74.54 %	17.69 % 24.61 %	3.49 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 3918	32207 2512	10048 1366	1844 40	73.03 % 64.11 %	22.79 % 34.86 %	4.18 % 1.02 %
Outlook Mail	43654 4078	32443 2660	9453 1375	1758 43	74.32 % 65.23 %	21.65 % 33.72 %	4.03 % 1.05 %
Yahoo Mail	44057 4200	33629 2966	8754 1187	1674 47	76.33 % 70.62 %	19.87 % 28.26 %	3.80 % 1.12 %
AOL Mail	44353 4366	33832 3106	8851 1213	1670 47	76.28 % 71.14 %	19.96 % 27.78 %	3.77 % 1.08 %
Mail.com	44138 4218	34113 3033	8405 1137	1620 48	77.29 % 71.91 %	19.04 % 26.96 %	3.67 % 1.14 %
Yandex Mail	44334 4051	33262 2782	9344 1223	1728 46	75.03 % 68.67 %	21.08 % 30.19 %	3.90 % 1.14 %
GMX Mail	44042 4002	34126 2712	8370 1243	1546 47	77.49 % 67.77 %	19.00 % 31.06 %	3.51 % 1.17 %
Zoho Mail	44249 3898	34612 2817	8162 1038	1475 43	78.22 % 72.27 %	18.45 % 26.63 %	3.33 % 1.10 %
ProtonMail	43516 3953	34251 2797	7796 1112	1469 44	78.71 % 70.76 %	17.92 % 28.13 %	3.38 % 1.11 %
Custom Mail	43754 4154	34935 3064	7391 1049	1428 41	79.84 % 73.76 %	16.89 % 25.25 %	3.26 % 0.99 %
iCloud Mail	4808	3742	831	235	77.83 % %	17.28 % %	4.89 % %
Tuta	4695	3969	577	149	84.54 % %	12.29 % %	3.17 % %
Juno.com	4680	3969	548	163	84.81 % %	11.71 % %	3.48 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.