MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 402.780	349.090 303.984	88.530 83.770	16.759 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 75.47 %	19.48 % 20.80 %	3.69 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 30967	27966 24340	5966 5573	1149 1054	79.72 % 78.60 %	17.01 % 18.00 %	3.28 % 3.40 %
Elektronics	35085 30895	27271 23568	6590 6254	1224 1073	77.73 % 76.28 %	18.78 % 20.24 %	3.49 % 3.47 %
Entertainment	34505 31027	26407 23293	6789 6580	1309 1154	76.53 % 75.07 %	19.68 % 21.21 %	3.79 % 3.72 %
Cosmetics & Beauty	34947 30995	26813 23278	6851 6495	1283 1222	76.72 % 75.10 %	19.60 % 20.95 %	3.67 % 3.94 %
Food & Drink	35135 31626	28031 24770	5937 5807	1167 1049	79.78 % 78.32 %	16.90 % 18.36 %	3.32 % 3.32 %
Home & Garden	35372 31435	28187 24684	6028 5724	1157 1027	79.69 % 78.52 %	17.04 % 18.21 %	3.27 % 3.27 %
Finance	34806 31001	25639 22348	7757 7319	1410 1334	73.66 % 72.09 %	22.29 % 23.61 %	4.05 % 4.30 %
Health	35129 30974	26161 22552	7614 7177	1354 1245	74.47 % 72.81 %	21.67 % 23.17 %	3.85 % 4.02 %
Pets	34197 31300	27046 24299	5941 5924	1210 1077	79.09 % 77.63 %	17.37 % 18.93 %	3.54 % 3.44 %
Sport & Fitness	34396 30500	26119 22771	6936 6521	1341 1208	75.94 % 74.66 %	20.17 % 21.38 %	3.90 % 3.96 %
Job & Career	34819 30761	26087 22618	7293 6889	1439 1254	74.92 % 73.53 %	20.95 % 22.40 %	4.13 % 4.08 %
Dating	35895 30610	25765 21675	8635 7709	1495 1226	71.78 % 70.81 %	24.06 % 25.18 %	4.16 % 4.01 %
Other	35012 30689	27598 23788	6193 5798	1221 1103	78.82 % 77.51 %	17.69 % 18.89 %	3.49 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 40872	32207 29396	10048 9825	1844 1651	73.03 % 71.92 %	22.79 % 24.04 %	4.18 % 4.04 %
Outlook Mail	43654 39335	32443 28795	9453 8946	1758 1594	74.32 % 73.20 %	21.65 % 22.74 %	4.03 % 4.05 %
Yahoo Mail	44057 39623	33629 29861	8754 8266	1674 1496	76.33 % 75.36 %	19.87 % 20.86 %	3.80 % 3.78 %
AOL Mail	44353 40403	33832 30219	8851 8592	1670 1592	76.28 % 74.79 %	19.96 % 21.27 %	3.77 % 3.94 %
Mail.com	44138 40085	34113 30627	8405 8007	1620 1451	77.29 % 76.41 %	19.04 % 19.98 %	3.67 % 3.62 %
Yandex Mail	44334 39964	33262 29495	9344 8908	1728 1561	75.03 % 73.80 %	21.08 % 22.29 %	3.90 % 3.91 %
GMX Mail	44042 39884	34126 30400	8370 8097	1546 1387	77.49 % 76.22 %	19.00 % 20.30 %	3.51 % 3.48 %
Zoho Mail	44249 39823	34612 30796	8162 7635	1475 1392	78.22 % 77.33 %	18.45 % 19.17 %	3.33 % 3.50 %
ProtonMail	43516 40373	34251 31130	7796 7817	1469 1426	78.71 % 77.11 %	17.92 % 19.36 %	3.38 % 3.53 %
Custom Mail	43754 40291	34935 31574	7391 7332	1428 1385	79.84 % 78.36 %	16.89 % 18.20 %	3.26 % 3.44 %
iCloud Mail	4808 712	3742 535	831 141	235 36	77.83 % 75.14 %	17.28 % 19.80 %	4.89 % 5.06 %
Tuta	4695 725	3969 595	577 106	149 24	84.54 % 82.07 %	12.29 % 14.62 %	3.17 % 3.31 %
Juno.com	4680 690	3969 561	548 98	163 31	84.81 % 81.30 %	11.71 % 14.20 %	3.48 % 4.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.