MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 402.780	334.666 303.984	85.970 83.770	16.080 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 75.47 %	19.69 % 20.80 %	3.68 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 30967	26813 24340	5793 5573	1101 1054	79.55 % 78.60 %	17.19 % 18.00 %	3.27 % 3.40 %
Elektronics	33735 30895	26154 23568	6409 6254	1172 1073	77.53 % 76.28 %	19.00 % 20.24 %	3.47 % 3.47 %
Entertainment	33216 31027	25344 23293	6602 6580	1270 1154	76.30 % 75.07 %	19.88 % 21.21 %	3.82 % 3.72 %
Cosmetics & Beauty	33580 30995	25695 23278	6651 6495	1234 1222	76.52 % 75.10 %	19.81 % 20.95 %	3.67 % 3.94 %
Food & Drink	33653 31626	26800 24770	5749 5807	1104 1049	79.64 % 78.32 %	17.08 % 18.36 %	3.28 % 3.32 %
Home & Garden	34056 31435	27087 24684	5864 5724	1105 1027	79.54 % 78.52 %	17.22 % 18.21 %	3.24 % 3.27 %
Finance	33485 31001	24596 22348	7534 7319	1355 1334	73.45 % 72.09 %	22.50 % 23.61 %	4.05 % 4.30 %
Health	33764 30974	25060 22552	7402 7177	1302 1245	74.22 % 72.81 %	21.92 % 23.17 %	3.86 % 4.02 %
Pets	32846 31300	25927 24299	5758 5924	1161 1077	78.94 % 77.63 %	17.53 % 18.93 %	3.53 % 3.44 %
Sport & Fitness	33031 30500	25021 22771	6728 6521	1282 1208	75.75 % 74.66 %	20.37 % 21.38 %	3.88 % 3.96 %
Job & Career	33466 30761	25014 22618	7067 6889	1385 1254	74.74 % 73.53 %	21.12 % 22.40 %	4.14 % 4.08 %
Dating	34524 30610	24682 21675	8403 7709	1439 1226	71.49 % 70.81 %	24.34 % 25.18 %	4.17 % 4.01 %
Other	33653 30689	26473 23788	6010 5798	1170 1103	78.66 % 77.51 %	17.86 % 18.89 %	3.48 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 40872	31217 29396	9797 9825	1783 1651	72.94 % 71.92 %	22.89 % 24.04 %	4.17 % 4.04 %
Outlook Mail	42276 39335	31349 28795	9233 8946	1694 1594	74.15 % 73.20 %	21.84 % 22.74 %	4.01 % 4.05 %
Yahoo Mail	42686 39623	32512 29861	8550 8266	1624 1496	76.17 % 75.36 %	20.03 % 20.86 %	3.80 % 3.78 %
AOL Mail	43038 40403	32769 30219	8653 8592	1616 1592	76.14 % 74.79 %	20.11 % 21.27 %	3.75 % 3.94 %
Mail.com	42806 40085	33015 30627	8220 8007	1571 1451	77.13 % 76.41 %	19.20 % 19.98 %	3.67 % 3.62 %
Yandex Mail	42868 39964	32101 29495	9112 8908	1655 1561	74.88 % 73.80 %	21.26 % 22.29 %	3.86 % 3.91 %
GMX Mail	42687 39884	33001 30400	8193 8097	1493 1387	77.31 % 76.22 %	19.19 % 20.30 %	3.50 % 3.48 %
Zoho Mail	42895 39823	33477 30796	7985 7635	1433 1392	78.04 % 77.33 %	18.62 % 19.17 %	3.34 % 3.50 %
ProtonMail	42174 40373	33117 31130	7632 7817	1425 1426	78.52 % 77.11 %	18.10 % 19.36 %	3.38 % 3.53 %
Custom Mail	42398 40291	33784 31574	7220 7332	1394 1385	79.68 % 78.36 %	17.03 % 18.20 %	3.29 % 3.44 %
iCloud Mail	3462 712	2688 535	590 141	184 36	77.64 % 75.14 %	17.04 % 19.80 %	5.31 % 5.06 %
Tuta	3355 725	2855 595	405 106	95 24	85.10 % 82.07 %	12.07 % 14.62 %	2.83 % 3.31 %
Juno.com	3274 690	2781 561	380 98	113 31	84.94 % 81.30 %	11.61 % 14.20 %	3.45 % 4.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.