ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.959	58.632 59.487	15.921 15.878	1.693 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.30 %	20.88 % 20.63 %	2.22 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6000	4661 4650	1256 1219	131 131	77.07 % 77.50 %	20.77 % 20.32 %	2.17 % 2.18 %
Elektronics	5818 5883	4526 4607	1167 1161	125 115	77.79 % 78.31 %	20.06 % 19.73 %	2.15 % 1.95 %
Entertainment	5749 5935	4396 4556	1224 1250	129 129	76.47 % 76.76 %	21.29 % 21.06 %	2.24 % 2.17 %
Cosmetics & Beauty	6089 5962	4680 4613	1273 1217	136 132	76.86 % 77.37 %	20.91 % 20.41 %	2.23 % 2.21 %
Food & Drink	5809 5877	4459 4530	1224 1223	126 124	76.76 % 77.08 %	21.07 % 20.81 %	2.17 % 2.11 %
Home & Garden	5785 5876	4444 4533	1218 1218	123 125	76.82 % 77.14 %	21.05 % 20.73 %	2.13 % 2.13 %
Finance	5829 5828	4682 4709	1011 1005	136 114	80.32 % 80.80 %	17.34 % 17.24 %	2.33 % 1.96 %
Health	5680 5965	4544 4812	1012 1037	124 116	80.00 % 80.67 %	17.82 % 17.38 %	2.18 % 1.94 %
Pets	5845 5918	4487 4536	1233 1259	125 123	76.77 % 76.65 %	21.09 % 21.27 %	2.14 % 2.08 %
Sport & Fitness	5893 5894	4522 4500	1243 1275	128 119	76.74 % 76.35 %	21.09 % 21.63 %	2.17 % 2.02 %
Job & Career	5760 6055	4272 4585	1350 1341	138 129	74.17 % 75.72 %	23.44 % 22.15 %	2.40 % 2.13 %
Dating	6089 5860	4399 4263	1552 1486	138 111	72.25 % 72.75 %	25.49 % 25.36 %	2.27 % 1.89 %
Other	5852 5906	4560 4593	1158 1187	134 126	77.92 % 77.77 %	19.79 % 20.10 %	2.29 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5624	3964 4158	1347 1348	127 118	72.89 % 73.93 %	24.77 % 23.97 %	2.34 % 2.10 %
Outlook Mail	5533 5631	4134 4270	1281 1245	118 116	74.72 % 75.83 %	23.15 % 22.11 %	2.13 % 2.06 %
Yahoo Mail	5511 5381	4194 4091	1189 1175	128 115	76.10 % 76.03 %	21.58 % 21.84 %	2.32 % 2.14 %
AOL Mail	5526 5499	4228 4208	1172 1173	126 118	76.51 % 76.52 %	21.21 % 21.33 %	2.28 % 2.15 %
Mail.com	5610 5538	4397 4376	1092 1048	121 114	78.38 % 79.02 %	19.47 % 18.92 %	2.16 % 2.06 %
Yandex Mail	5450 5381	4125 4133	1206 1149	119 99	75.69 % 76.81 %	22.13 % 21.35 %	2.18 % 1.84 %
GMX Mail	5265 5464	3953 4128	1193 1219	119 117	75.08 % 75.55 %	22.66 % 22.31 %	2.26 % 2.14 %
Zoho Mail	5341 5556	4177 4351	1041 1090	123 115	78.21 % 78.31 %	19.49 % 19.62 %	2.30 % 2.07 %
ProtonMail	5420 5564	4235 4405	1068 1043	117 116	78.14 % 79.17 %	19.70 % 18.75 %	2.16 % 2.08 %
Custom Mail	5529 5358	4413 4305	994 944	122 109	79.82 % 80.35 %	17.98 % 17.62 %	2.21 % 2.03 %
iCloud Mail	5548 5424	4073 3991	1355 1320	120 113	73.41 % 73.58 %	24.42 % 24.34 %	2.16 % 2.08 %
Tuta	5297 5520	4211 4346	976 1060	110 114	79.50 % 78.73 %	18.43 % 19.20 %	2.08 % 2.07 %
Juno.com	5392 5487	4287 4361	987 999	118 127	79.51 % 79.48 %	18.30 % 18.21 %	2.19 % 2.31 %
Mailfence	5386 5532	4241 4364	1020 1065	125 103	78.74 % 78.89 %	18.94 % 19.25 %	2.32 % 1.86 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.