ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.739	57.957 60.005	16.389 15.302	1.869 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 78.19 %	21.50 % 19.94 %	2.45 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 6027	4627 4727	1305 1181	144 119	76.15 % 78.43 %	21.48 % 19.60 %	2.37 % 1.97 %
Elektronics	5741 5905	4424 4674	1185 1129	132 102	77.06 % 79.15 %	20.64 % 19.12 %	2.30 % 1.73 %
Entertainment	5813 5930	4380 4613	1288 1199	145 118	75.35 % 77.79 %	22.16 % 20.22 %	2.49 % 1.99 %
Cosmetics & Beauty	6061 5984	4607 4703	1302 1155	152 126	76.01 % 78.59 %	21.48 % 19.30 %	2.51 % 2.11 %
Food & Drink	5803 5720	4391 4440	1271 1167	141 113	75.67 % 77.62 %	21.90 % 20.40 %	2.43 % 1.98 %
Home & Garden	5774 5892	4370 4587	1265 1186	139 119	75.68 % 77.85 %	21.91 % 20.13 %	2.41 % 2.02 %
Finance	5808 5806	4616 4741	1042 959	150 106	79.48 % 81.66 %	17.94 % 16.52 %	2.58 % 1.83 %
Health	5663 6004	4489 4873	1037 1034	137 97	79.27 % 81.16 %	18.31 % 17.22 %	2.42 % 1.62 %
Pets	5910 5926	4484 4588	1284 1229	142 109	75.87 % 77.42 %	21.73 % 20.74 %	2.40 % 1.84 %
Sport & Fitness	5838 5900	4419 4585	1281 1209	138 106	75.69 % 77.71 %	21.94 % 20.49 %	2.36 % 1.80 %
Job & Career	5723 5958	4218 4566	1353 1273	152 119	73.70 % 76.64 %	23.64 % 21.37 %	2.66 % 2.00 %
Dating	6135 5887	4398 4323	1590 1473	147 91	71.69 % 73.43 %	25.92 % 25.02 %	2.40 % 1.55 %
Other	5870 5800	4534 4585	1186 1108	150 107	77.24 % 79.05 %	20.20 % 19.10 %	2.56 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5593	4004 4190	1396 1296	142 107	72.25 % 74.92 %	25.19 % 23.17 %	2.56 % 1.91 %
Outlook Mail	5592 5529	4124 4217	1339 1215	129 97	73.75 % 76.27 %	23.94 % 21.98 %	2.31 % 1.75 %
Yahoo Mail	5486 5348	4137 4113	1215 1136	134 99	75.41 % 76.91 %	22.15 % 21.24 %	2.44 % 1.85 %
AOL Mail	5570 5571	4212 4329	1214 1138	144 104	75.62 % 77.71 %	21.80 % 20.43 %	2.59 % 1.87 %
Mail.com	5533 5591	4282 4452	1120 1034	131 105	77.39 % 79.63 %	20.24 % 18.49 %	2.37 % 1.88 %
Yandex Mail	5422 5337	4063 4137	1224 1112	135 88	74.94 % 77.52 %	22.57 % 20.84 %	2.49 % 1.65 %
GMX Mail	5281 5458	3935 4176	1216 1179	130 103	74.51 % 76.51 %	23.03 % 21.60 %	2.46 % 1.89 %
Zoho Mail	5314 5587	4099 4447	1081 1039	134 101	77.14 % 79.60 %	20.34 % 18.60 %	2.52 % 1.81 %
ProtonMail	5424 5463	4192 4395	1104 970	128 98	77.29 % 80.45 %	20.35 % 17.76 %	2.36 % 1.79 %
Custom Mail	5552 5293	4396 4277	1022 917	134 99	79.18 % 80.80 %	18.41 % 17.32 %	2.41 % 1.87 %
iCloud Mail	5469 5402	3974 4024	1367 1276	128 102	72.66 % 74.49 %	25.00 % 23.62 %	2.34 % 1.89 %
Tuta	5324 5611	4181 4479	1015 1023	128 109	78.53 % 79.83 %	19.06 % 18.23 %	2.40 % 1.94 %
Juno.com	5371 5417	4216 4350	1027 945	128 122	78.50 % 80.30 %	19.12 % 17.45 %	2.38 % 2.25 %
Mailfence	5335 5539	4142 4419	1049 1022	144 98	77.64 % 79.78 %	19.66 % 18.45 %	2.70 % 1.77 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.