ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 66.382	50.321 51.054	13.784 13.829	1.569 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.91 %	20.99 % 20.83 %	2.39 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5101	3899 3894	1082 1089	111 118	76.57 % 76.34 %	21.25 % 21.35 %	2.18 % 2.31 %
Elektronics	5052 4904	3906 3804	1023 996	123 104	77.32 % 77.57 %	20.25 % 20.31 %	2.43 % 2.12 %
Entertainment	5004 5369	3792 4076	1089 1171	123 122	75.78 % 75.92 %	21.76 % 21.81 %	2.46 % 2.27 %
Cosmetics & Beauty	4999 5168	3896 4006	1002 1041	101 121	77.94 % 77.52 %	20.04 % 20.14 %	2.02 % 2.34 %
Food & Drink	5097 5285	3877 4035	1098 1124	122 126	76.06 % 76.35 %	21.54 % 21.27 %	2.39 % 2.38 %
Home & Garden	5151 4863	3960 3697	1062 1056	129 110	76.88 % 76.02 %	20.62 % 21.71 %	2.50 % 2.26 %
Finance	5047 5073	4025 4069	899 898	123 106	79.75 % 80.21 %	17.81 % 17.70 %	2.44 % 2.09 %
Health	5064 5124	4051 4147	890 861	123 116	80.00 % 80.93 %	17.58 % 16.80 %	2.43 % 2.26 %
Pets	5098 4941	3886 3794	1086 1033	126 114	76.23 % 76.79 %	21.30 % 20.91 %	2.47 % 2.31 %
Sport & Fitness	5065 5173	3832 3949	1110 1111	123 113	75.66 % 76.34 %	21.92 % 21.48 %	2.43 % 2.18 %
Job & Career	4843 5096	3579 3798	1141 1183	123 115	73.90 % 74.53 %	23.56 % 23.21 %	2.54 % 2.26 %
Dating	5021 5038	3636 3682	1257 1241	128 115	72.42 % 73.08 %	25.03 % 24.63 %	2.55 % 2.28 %
Other	5141 5247	3982 4103	1045 1025	114 119	77.46 % 78.20 %	20.33 % 19.53 %	2.22 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4814	3488 3525	1167 1190	117 99	73.09 % 73.22 %	24.46 % 24.72 %	2.45 % 2.06 %
Outlook Mail	4619 4762	3475 3581	1026 1078	118 103	75.23 % 75.20 %	22.21 % 22.64 %	2.55 % 2.16 %
Yahoo Mail	4748 4667	3581 3510	1050 1038	117 119	75.42 % 75.21 %	22.11 % 22.24 %	2.46 % 2.55 %
AOL Mail	4685 4835	3557 3679	1019 1043	109 113	75.92 % 76.09 %	21.75 % 21.57 %	2.33 % 2.34 %
Mail.com	4731 4713	3651 3701	960 903	120 109	77.17 % 78.53 %	20.29 % 19.16 %	2.54 % 2.31 %
Yandex Mail	4820 4602	3641 3523	1072 970	107 109	75.54 % 76.55 %	22.24 % 21.08 %	2.22 % 2.37 %
GMX Mail	4578 4884	3401 3652	1069 1126	108 106	74.29 % 74.77 %	23.35 % 23.05 %	2.36 % 2.17 %
Zoho Mail	4692 4719	3661 3669	924 935	107 115	78.03 % 77.75 %	19.69 % 19.81 %	2.28 % 2.44 %
ProtonMail	4727 4809	3684 3772	932 933	111 104	77.94 % 78.44 %	19.72 % 19.40 %	2.35 % 2.16 %
Custom Mail	4574 4669	3622 3797	842 778	110 94	79.19 % 81.32 %	18.41 % 16.66 %	2.40 % 2.01 %
iCloud Mail	4720 4648	3464 3388	1143 1161	113 99	73.39 % 72.89 %	24.22 % 24.98 %	2.39 % 2.13 %
Tuta	4564 4741	3620 3737	840 898	104 106	79.32 % 78.82 %	18.40 % 18.94 %	2.28 % 2.24 %
Juno.com	4622 4766	3659 3779	854 878	109 109	79.16 % 79.29 %	18.48 % 18.42 %	2.36 % 2.29 %
Mailfence	4822 4753	3817 3741	886 898	119 114	79.16 % 78.71 %	18.37 % 18.89 %	2.47 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.