ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.544	50.260 51.065	12.859 12.507	1.579 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 79.12 %	20.03 % 19.38 %	2.46 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4875	3874 3825	1011 979	114 106	78.25 % 78.46 %	20.42 % 20.08 %	2.30 % 2.17 %
Elektronics	5094 4838	4013 3830	996 942	132 103	78.78 % 79.16 %	19.55 % 19.47 %	2.59 % 2.13 %
Entertainment	4910 5193	3786 4062	1022 1048	121 118	77.11 % 78.22 %	20.81 % 20.18 %	2.46 % 2.27 %
Cosmetics & Beauty	4874 4990	3881 3989	942 913	105 119	79.63 % 79.94 %	19.33 % 18.30 %	2.15 % 2.38 %
Food & Drink	4902 5230	3803 4120	1023 1021	129 129	77.58 % 78.78 %	20.87 % 19.52 %	2.63 % 2.47 %
Home & Garden	4947 4733	3889 3704	987 949	122 111	78.61 % 78.26 %	19.95 % 20.05 %	2.47 % 2.35 %
Finance	4991 4973	4011 4052	897 855	126 106	80.36 % 81.48 %	17.97 % 17.19 %	2.52 % 2.13 %
Health	4860 4995	3908 4094	863 847	118 114	80.41 % 81.96 %	17.76 % 16.96 %	2.43 % 2.28 %
Pets	4958 4933	3891 3909	989 937	120 115	78.48 % 79.24 %	19.95 % 18.99 %	2.42 % 2.33 %
Sport & Fitness	4987 4958	3861 3915	1040 983	122 109	77.42 % 78.96 %	20.85 % 19.83 %	2.45 % 2.20 %
Job & Career	4687 4998	3577 3859	995 1057	122 115	76.32 % 77.21 %	21.23 % 21.15 %	2.60 % 2.30 %
Dating	5023 4840	3798 3712	1120 1048	131 108	75.61 % 76.69 %	22.30 % 21.65 %	2.61 % 2.23 %
Other	5030 4988	3968 3994	974 928	117 109	78.89 % 80.07 %	19.36 % 18.60 %	2.33 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4820	3629 3701	1076 1051	119 100	75.97 % 76.78 %	22.52 % 21.80 %	2.49 % 2.07 %
Outlook Mail	4721 4592	3675 3603	961 943	118 99	77.84 % 78.46 %	20.36 % 20.54 %	2.50 % 2.16 %
Yahoo Mail	4661 4594	3585 3586	967 906	113 112	76.91 % 78.06 %	20.75 % 19.72 %	2.42 % 2.44 %
AOL Mail	4675 4861	3632 3820	977 969	111 111	77.69 % 78.58 %	20.90 % 19.93 %	2.37 % 2.28 %
Mail.com	4764 4827	3710 3873	955 880	127 112	77.88 % 80.24 %	20.05 % 18.23 %	2.67 % 2.32 %
Yandex Mail	4885 4728	3791 3693	1023 953	121 115	77.60 % 78.11 %	20.94 % 20.16 %	2.48 % 2.43 %
GMX Mail	4541 4845	3491 3773	963 1031	110 99	76.88 % 77.87 %	21.21 % 21.28 %	2.42 % 2.04 %
Zoho Mail	4673 4651	3722 3739	895 866	107 115	79.65 % 80.39 %	19.15 % 18.62 %	2.29 % 2.47 %
ProtonMail	4783 4713	3795 3793	900 845	113 102	79.34 % 80.48 %	18.82 % 17.93 %	2.36 % 2.16 %
Custom Mail	4654 4655	3765 3809	844 772	116 96	80.90 % 81.83 %	18.13 % 16.58 %	2.49 % 2.06 %
iCloud Mail	4830 4525	3672 3464	1054 1020	119 99	76.02 % 76.55 %	21.82 % 22.54 %	2.46 % 2.19 %
Tuta	4510 4762	3624 3840	822 848	108 116	80.35 % 80.64 %	18.23 % 17.81 %	2.39 % 2.44 %
Juno.com	4579 4807	3683 3870	827 835	117 111	80.43 % 80.51 %	18.06 % 17.37 %	2.56 % 2.31 %
Mailfence	3161 3164	2486 2501	595 588	80 75	78.65 % 79.05 %	18.82 % 18.58 %	2.53 % 2.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.