ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 436.716	357.292 334.666	69.479 85.970	11.672 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 76.63 %	15.85 % 19.69 %	2.66 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33707	27858 26813	4273 5793	760 1101	84.70 % 79.55 %	12.99 % 17.19 %	2.31 % 3.27 %
Elektronics	33773 33735	27792 26154	5130 6409	851 1172	82.29 % 77.53 %	15.19 % 19.00 %	2.52 % 3.47 %
Entertainment	33133 33216	26952 25344	5304 6602	877 1270	81.34 % 76.30 %	16.01 % 19.88 %	2.65 % 3.82 %
Cosmetics & Beauty	33616 33580	27354 25695	5355 6651	907 1234	81.37 % 76.52 %	15.93 % 19.81 %	2.70 % 3.67 %
Food & Drink	33295 33653	28152 26800	4352 5749	791 1104	84.55 % 79.64 %	13.07 % 17.08 %	2.38 % 3.28 %
Home & Garden	34189 34056	28836 27087	4581 5864	772 1105	84.34 % 79.54 %	13.40 % 17.22 %	2.26 % 3.24 %
Finance	33913 33485	26517 24596	6382 7534	1014 1355	78.19 % 73.45 %	18.82 % 22.50 %	2.99 % 4.05 %
Health	33706 33764	26659 25060	6101 7402	946 1302	79.09 % 74.22 %	18.10 % 21.92 %	2.81 % 3.86 %
Pets	34118 32846	28540 25927	4758 5758	820 1161	83.65 % 78.94 %	13.95 % 17.53 %	2.40 % 3.53 %
Sport & Fitness	33838 33031	27140 25021	5710 6728	988 1282	80.21 % 75.75 %	16.87 % 20.37 %	2.92 % 3.88 %
Job & Career	34243 33466	27182 25014	6026 7067	1035 1385	79.38 % 74.74 %	17.60 % 21.12 %	3.02 % 4.14 %
Dating	33613 34524	25854 24682	6723 8403	1036 1439	76.92 % 71.49 %	20.00 % 24.34 %	3.08 % 4.17 %
Other	34115 33653	28456 26473	4784 6010	875 1170	83.41 % 78.66 %	14.02 % 17.86 %	2.56 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42797	33783 31217	8244 9797	1336 1783	77.91 % 72.94 %	19.01 % 22.89 %	3.08 % 4.17 %
Outlook Mail	42674 42276	33614 31349	7859 9233	1201 1694	78.77 % 74.15 %	18.42 % 21.84 %	2.81 % 4.01 %
Yahoo Mail	42411 42686	34487 32512	6751 8550	1173 1624	81.32 % 76.17 %	15.92 % 20.03 %	2.77 % 3.80 %
AOL Mail	43021 43038	34856 32769	6955 8653	1210 1616	81.02 % 76.14 %	16.17 % 20.11 %	2.81 % 3.75 %
Mail.com	43000 42806	35412 33015	6490 8220	1098 1571	82.35 % 77.13 %	15.09 % 19.20 %	2.55 % 3.67 %
Yandex Mail	42689 42868	34080 32101	7368 9112	1241 1655	79.83 % 74.88 %	17.26 % 21.26 %	2.91 % 3.86 %
GMX Mail	42372 42687	34837 33001	6546 8193	989 1493	82.22 % 77.31 %	15.45 % 19.19 %	2.33 % 3.50 %
Zoho Mail	43274 42895	35962 33477	6265 7985	1047 1433	83.10 % 78.04 %	14.48 % 18.62 %	2.42 % 3.34 %
ProtonMail	43071 42174	35850 33117	6171 7632	1050 1425	83.23 % 78.52 %	14.33 % 18.10 %	2.44 % 3.38 %
Custom Mail	42357 42398	35756 33784	5623 7220	978 1394	84.42 % 79.68 %	13.28 % 17.03 %	2.31 % 3.29 %
iCloud Mail	3329 3462	2679 2688	508 590	142 184	80.47 % 77.64 %	15.26 % 17.04 %	4.27 % 5.31 %
Tuta	3430 3355	2959 2855	362 405	109 95	86.27 % 85.10 %	10.55 % 12.07 %	3.18 % 2.83 %
Juno.com	3452 3274	3017 2781	337 380	98 113	87.40 % 84.94 %	9.76 % 11.61 %	2.84 % 3.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.