ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 66.170	50.861 51.279	13.251 13.498	1.404 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.50 %	20.23 % 20.40 %	2.14 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5120	3986 3951	1065 1056	97 113	77.43 % 77.17 %	20.69 % 20.63 %	1.88 % 2.21 %
Elektronics	5023 4901	3955 3847	955 956	113 98	78.74 % 78.49 %	19.01 % 19.51 %	2.25 % 2.00 %
Entertainment	5012 5184	3861 3990	1043 1082	108 112	77.04 % 76.97 %	20.81 % 20.87 %	2.15 % 2.16 %
Cosmetics & Beauty	5089 5182	3997 4025	1001 1048	91 109	78.54 % 77.67 %	19.67 % 20.22 %	1.79 % 2.10 %
Food & Drink	5100 5293	3943 4058	1046 1117	111 118	77.31 % 76.67 %	20.51 % 21.10 %	2.18 % 2.23 %
Home & Garden	5057 4882	3945 3759	1002 1017	110 106	78.01 % 77.00 %	19.81 % 20.83 %	2.18 % 2.17 %
Finance	4936 5029	3985 4060	841 872	110 97	80.73 % 80.73 %	17.04 % 17.34 %	2.23 % 1.93 %
Health	5044 5101	4082 4143	852 850	110 108	80.93 % 81.22 %	16.89 % 16.66 %	2.18 % 2.12 %
Pets	5030 4972	3883 3836	1036 1029	111 107	77.20 % 77.15 %	20.60 % 20.70 %	2.21 % 2.15 %
Sport & Fitness	4989 5219	3831 3994	1047 1119	111 106	76.79 % 76.53 %	20.99 % 21.44 %	2.22 % 2.03 %
Job & Career	4890 5106	3653 3866	1123 1133	114 107	74.70 % 75.71 %	22.97 % 22.19 %	2.33 % 2.10 %
Dating	5069 5048	3717 3711	1236 1239	116 98	73.33 % 73.51 %	24.38 % 24.54 %	2.29 % 1.94 %
Other	5129 5133	4023 4039	1004 980	102 114	78.44 % 78.69 %	19.57 % 19.09 %	1.99 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4838	3531 3557	1118 1183	107 98	74.24 % 73.52 %	23.51 % 24.45 %	2.25 % 2.03 %
Outlook Mail	4617 4761	3495 3595	1011 1070	111 96	75.70 % 75.51 %	21.90 % 22.47 %	2.40 % 2.02 %
Yahoo Mail	4706 4634	3592 3501	1009 1024	105 109	76.33 % 75.55 %	21.44 % 22.10 %	2.23 % 2.35 %
AOL Mail	4710 4734	3632 3611	981 1018	97 105	77.11 % 76.28 %	20.83 % 21.50 %	2.06 % 2.22 %
Mail.com	4711 4888	3718 3873	887 908	106 107	78.92 % 79.23 %	18.83 % 18.58 %	2.25 % 2.19 %
Yandex Mail	4722 4597	3640 3554	989 945	93 98	77.09 % 77.31 %	20.94 % 20.56 %	1.97 % 2.13 %
GMX Mail	4461 4857	3346 3686	1023 1076	92 95	75.01 % 75.89 %	22.93 % 22.15 %	2.06 % 1.96 %
Zoho Mail	4565 4694	3599 3687	875 902	91 105	78.84 % 78.55 %	19.17 % 19.22 %	1.99 % 2.24 %
ProtonMail	4619 4821	3627 3833	897 890	95 98	78.52 % 79.51 %	19.42 % 18.46 %	2.06 % 2.03 %
Custom Mail	4714 4634	3763 3781	853 764	98 89	79.83 % 81.59 %	18.10 % 16.49 %	2.08 % 1.92 %
iCloud Mail	4785 4504	3561 3317	1123 1099	101 88	74.42 % 73.65 %	23.47 % 24.40 %	2.11 % 1.95 %
Tuta	4651 4738	3732 3741	818 899	101 98	80.24 % 78.96 %	17.59 % 18.97 %	2.17 % 2.07 %
Juno.com	4669 4781	3746 3831	822 843	101 107	80.23 % 80.13 %	17.61 % 17.63 %	2.16 % 2.24 %
Mailfence	4830 4689	3879 3712	845 877	106 100	80.31 % 79.16 %	17.49 % 18.70 %	2.19 % 2.13 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.