ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 454.379	372.303 349.090	71.546 88.530	12.238 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 76.83 %	15.69 % 19.48 %	2.68 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35081	29019 27966	4406 5966	804 1149	84.78 % 79.72 %	12.87 % 17.01 %	2.35 % 3.28 %
Elektronics	35137 35085	28963 27271	5280 6590	894 1224	82.43 % 77.73 %	15.03 % 18.78 %	2.54 % 3.49 %
Entertainment	34506 34505	28125 26407	5468 6789	913 1309	81.51 % 76.53 %	15.85 % 19.68 %	2.65 % 3.79 %
Cosmetics & Beauty	34911 34947	28466 26813	5505 6851	940 1283	81.54 % 76.72 %	15.77 % 19.60 %	2.69 % 3.67 %
Food & Drink	34614 35135	29311 28031	4482 5937	821 1167	84.68 % 79.78 %	12.95 % 16.90 %	2.37 % 3.32 %
Home & Garden	35529 35372	30006 28187	4712 6028	811 1157	84.45 % 79.69 %	13.26 % 17.04 %	2.28 % 3.27 %
Finance	35291 34806	27664 25639	6573 7757	1054 1410	78.39 % 73.66 %	18.63 % 22.29 %	2.99 % 4.05 %
Health	35086 35129	27819 26161	6278 7614	989 1354	79.29 % 74.47 %	17.89 % 21.67 %	2.82 % 3.85 %
Pets	35519 34197	29747 27046	4908 5941	864 1210	83.75 % 79.09 %	13.82 % 17.37 %	2.43 % 3.54 %
Sport & Fitness	35298 34396	28364 26119	5896 6936	1038 1341	80.36 % 75.94 %	16.70 % 20.17 %	2.94 % 3.90 %
Job & Career	35521 34819	28240 26087	6196 7293	1085 1439	79.50 % 74.92 %	17.44 % 20.95 %	3.05 % 4.13 %
Dating	34973 35895	26959 25765	6913 8635	1101 1495	77.09 % 71.78 %	19.77 % 24.06 %	3.15 % 4.16 %
Other	35473 35012	29620 27598	4929 6193	924 1221	83.50 % 78.82 %	13.90 % 17.69 %	2.60 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44099	34886 32207	8471 10048	1398 1844	77.95 % 73.03 %	18.93 % 22.79 %	3.12 % 4.18 %
Outlook Mail	44082 43654	34804 32443	8040 9453	1238 1758	78.95 % 74.32 %	18.24 % 21.65 %	2.81 % 4.03 %
Yahoo Mail	43784 44057	35661 33629	6912 8754	1211 1674	81.45 % 76.33 %	15.79 % 19.87 %	2.77 % 3.80 %
AOL Mail	44372 44353	36005 33832	7117 8851	1250 1670	81.14 % 76.28 %	16.04 % 19.96 %	2.82 % 3.77 %
Mail.com	44349 44138	36567 34113	6642 8405	1140 1620	82.45 % 77.29 %	14.98 % 19.04 %	2.57 % 3.67 %
Yandex Mail	44084 44334	35240 33262	7552 9344	1292 1728	79.94 % 75.03 %	17.13 % 21.08 %	2.93 % 3.90 %
GMX Mail	43762 44042	36035 34126	6690 8370	1037 1546	82.34 % 77.49 %	15.29 % 19.00 %	2.37 % 3.51 %
Zoho Mail	44586 44249	37101 34612	6399 8162	1086 1475	83.21 % 78.22 %	14.35 % 18.45 %	2.44 % 3.33 %
ProtonMail	44435 43516	37038 34251	6300 7796	1097 1469	83.35 % 78.71 %	14.18 % 17.92 %	2.47 % 3.38 %
Custom Mail	43691 43754	36930 34935	5748 7391	1013 1428	84.53 % 79.84 %	13.16 % 16.89 %	2.32 % 3.26 %
iCloud Mail	4644 4808	3738 3742	711 831	195 235	80.49 % 77.83 %	15.31 % 17.28 %	4.20 % 4.89 %
Tuta	4718 4695	4072 3969	495 577	151 149	86.31 % 84.54 %	10.49 % 12.29 %	3.20 % 3.17 %
Juno.com	4825 4680	4226 3969	469 548	130 163	87.59 % 84.81 %	9.72 % 11.71 %	2.69 % 3.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.