ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.936	50.460 51.160	13.735 13.384	1.503 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.59 %	20.91 % 20.30 %	2.29 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5099	3985 3965	1073 1019	108 115	77.14 % 77.76 %	20.77 % 19.98 %	2.09 % 2.26 %
Elektronics	4926 5008	3823 3919	990 990	113 99	77.61 % 78.25 %	20.10 % 19.77 %	2.29 % 1.98 %
Entertainment	5061 5033	3874 3870	1068 1048	119 115	76.55 % 76.89 %	21.10 % 20.82 %	2.35 % 2.28 %
Cosmetics & Beauty	5149 5185	3971 4035	1068 1039	110 111	77.12 % 77.82 %	20.74 % 20.04 %	2.14 % 2.14 %
Food & Drink	5103 5184	3929 3994	1060 1077	114 113	76.99 % 77.04 %	20.77 % 20.78 %	2.23 % 2.18 %
Home & Garden	5195 4912	3997 3806	1077 998	121 108	76.94 % 77.48 %	20.73 % 20.32 %	2.33 % 2.20 %
Finance	4834 5032	3876 4079	848 852	110 101	80.18 % 81.06 %	17.54 % 16.93 %	2.28 % 2.01 %
Health	5070 5110	4071 4145	886 860	113 105	80.30 % 81.12 %	17.48 % 16.83 %	2.23 % 2.05 %
Pets	5034 4968	3824 3822	1091 1042	119 104	75.96 % 76.93 %	21.67 % 20.97 %	2.36 % 2.09 %
Sport & Fitness	4968 5174	3760 3965	1092 1105	116 104	75.68 % 76.63 %	21.98 % 21.36 %	2.33 % 2.01 %
Job & Career	5044 5121	3729 3890	1189 1122	126 109	73.93 % 75.96 %	23.57 % 21.91 %	2.50 % 2.13 %
Dating	5037 5104	3653 3750	1262 1256	122 98	72.52 % 73.47 %	25.05 % 24.61 %	2.42 % 1.92 %
Other	5111 5006	3968 3920	1031 976	112 110	77.64 % 78.31 %	20.17 % 19.50 %	2.19 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4713	3540 3478	1172 1139	114 96	73.35 % 73.80 %	24.29 % 24.17 %	2.36 % 2.04 %
Outlook Mail	4746 4690	3532 3564	1097 1027	117 99	74.42 % 75.99 %	23.11 % 21.90 %	2.47 % 2.11 %
Yahoo Mail	4525 4677	3415 3550	1005 1021	105 106	75.47 % 75.90 %	22.21 % 21.83 %	2.32 % 2.27 %
AOL Mail	4742 4716	3626 3603	1012 1001	104 112	76.47 % 76.40 %	21.34 % 21.23 %	2.19 % 2.37 %
Mail.com	4707 4803	3690 3813	910 892	107 98	78.39 % 79.39 %	19.33 % 18.57 %	2.27 % 2.04 %
Yandex Mail	4680 4594	3532 3559	1047 948	101 87	75.47 % 77.47 %	22.37 % 20.64 %	2.16 % 1.89 %
GMX Mail	4495 4720	3358 3556	1037 1066	100 98	74.71 % 75.34 %	23.07 % 22.58 %	2.22 % 2.08 %
Zoho Mail	4548 4722	3554 3721	892 901	102 100	78.14 % 78.80 %	19.61 % 19.08 %	2.24 % 2.12 %
ProtonMail	4720 4770	3672 3778	942 889	106 103	77.80 % 79.20 %	19.96 % 18.64 %	2.25 % 2.16 %
Custom Mail	4727 4779	3759 3872	864 809	104 98	79.52 % 81.02 %	18.28 % 16.93 %	2.20 % 2.05 %
iCloud Mail	4782 4637	3530 3432	1143 1108	109 97	73.82 % 74.01 %	23.90 % 23.89 %	2.28 % 2.09 %
Tuta	4700 4747	3731 3763	865 884	104 100	79.38 % 79.27 %	18.40 % 18.62 %	2.21 % 2.11 %
Juno.com	4660 4755	3702 3805	852 844	106 106	79.44 % 80.02 %	18.28 % 17.75 %	2.27 % 2.23 %
Mailfence	4840 4613	3819 3666	897 855	124 92	78.90 % 79.47 %	18.53 % 18.53 %	2.56 % 1.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.