ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 66.082	50.859 51.160	13.328 13.535	1.398 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.42 %	20.32 % 20.48 %	2.13 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5136	3954 3984	1051 1035	97 117	77.50 % 77.57 %	20.60 % 20.15 %	1.90 % 2.28 %
Elektronics	5004 4977	3933 3884	960 992	111 101	78.60 % 78.04 %	19.18 % 19.93 %	2.22 % 2.03 %
Entertainment	5114 5090	3952 3923	1052 1055	110 112	77.28 % 77.07 %	20.57 % 20.73 %	2.15 % 2.20 %
Cosmetics & Beauty	5193 5184	4054 4023	1044 1054	95 107	78.07 % 77.60 %	20.10 % 20.33 %	1.83 % 2.06 %
Food & Drink	5120 5275	3962 4053	1047 1108	111 114	77.38 % 76.83 %	20.45 % 21.00 %	2.17 % 2.16 %
Home & Garden	5178 4841	4016 3737	1048 1002	114 102	77.56 % 77.19 %	20.24 % 20.70 %	2.20 % 2.11 %
Finance	4873 4984	3945 4024	822 864	106 96	80.96 % 80.74 %	16.87 % 17.34 %	2.18 % 1.93 %
Health	5002 5118	4047 4140	849 872	106 106	80.91 % 80.89 %	16.97 % 17.04 %	2.12 % 2.07 %
Pets	4977 4994	3838 3849	1030 1034	109 111	77.11 % 77.07 %	20.70 % 20.70 %	2.19 % 2.22 %
Sport & Fitness	4963 5103	3806 3901	1048 1104	109 98	76.69 % 76.45 %	21.12 % 21.63 %	2.20 % 1.92 %
Job & Career	4852 5105	3636 3861	1105 1133	111 111	74.94 % 75.63 %	22.77 % 22.19 %	2.29 % 2.17 %
Dating	5111 5136	3738 3754	1255 1280	118 102	73.14 % 73.09 %	24.55 % 24.92 %	2.31 % 1.99 %
Other	5096 5139	3978 4027	1017 1002	101 110	78.06 % 78.36 %	19.96 % 19.50 %	1.98 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4768	3553 3505	1132 1166	105 97	74.18 % 73.51 %	23.63 % 24.45 %	2.19 % 2.03 %
Outlook Mail	4743 4707	3572 3566	1057 1045	114 96	75.31 % 75.76 %	22.29 % 22.20 %	2.40 % 2.04 %
Yahoo Mail	4586 4679	3496 3546	988 1029	102 104	76.23 % 75.79 %	21.54 % 21.99 %	2.22 % 2.22 %
AOL Mail	4706 4750	3619 3617	993 1018	94 115	76.90 % 76.15 %	21.10 % 21.43 %	2.00 % 2.42 %
Mail.com	4620 4786	3672 3790	847 898	101 98	79.48 % 79.19 %	18.33 % 18.76 %	2.19 % 2.05 %
Yandex Mail	4748 4665	3617 3606	1036 963	95 96	76.18 % 77.30 %	21.82 % 20.64 %	2.00 % 2.06 %
GMX Mail	4482 4801	3378 3630	1013 1074	91 97	75.37 % 75.61 %	22.60 % 22.37 %	2.03 % 2.02 %
Zoho Mail	4559 4693	3589 3693	879 896	91 104	78.72 % 78.69 %	19.28 % 19.09 %	2.00 % 2.22 %
ProtonMail	4650 4705	3662 3720	890 887	98 98	78.75 % 79.06 %	19.14 % 18.85 %	2.11 % 2.08 %
Custom Mail	4701 4677	3760 3780	845 807	96 90	79.98 % 80.82 %	17.97 % 17.25 %	2.04 % 1.92 %
iCloud Mail	4800 4582	3568 3382	1131 1110	101 90	74.33 % 73.81 %	23.56 % 24.23 %	2.10 % 1.96 %
Tuta	4661 4734	3727 3727	835 908	99 99	79.96 % 78.73 %	17.91 % 19.18 %	2.12 % 2.09 %
Juno.com	4723 4865	3786 3883	837 874	100 108	80.16 % 79.82 %	17.72 % 17.97 %	2.12 % 2.22 %
Mailfence	4816 4670	3860 3715	845 860	111 95	80.15 % 79.55 %	17.55 % 18.42 %	2.30 % 2.03 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.