ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 463.164	379.785 356.201	72.694 89.847	12.548 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 76.91 %	15.63 % 19.40 %	2.70 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35770	29610 28540	4483 6055	827 1175	84.79 % 79.79 %	12.84 % 16.93 %	2.37 % 3.28 %
Elektronics	35813 35758	29526 27828	5362 6685	925 1245	82.44 % 77.82 %	14.97 % 18.70 %	2.58 % 3.48 %
Entertainment	35217 35145	28720 26925	5561 6884	936 1336	81.55 % 76.61 %	15.79 % 19.59 %	2.66 % 3.80 %
Cosmetics & Beauty	35615 35614	29058 27346	5597 6952	960 1316	81.59 % 76.78 %	15.72 % 19.52 %	2.70 % 3.70 %
Food & Drink	35286 35826	29884 28614	4556 6027	846 1185	84.69 % 79.87 %	12.91 % 16.82 %	2.40 % 3.31 %
Home & Garden	36238 36118	30618 28804	4789 6127	831 1187	84.49 % 79.75 %	13.22 % 16.96 %	2.29 % 3.29 %
Finance	35962 35456	28207 26140	6672 7869	1083 1447	78.44 % 73.73 %	18.55 % 22.19 %	3.01 % 4.08 %
Health	35776 35790	28381 26684	6375 7721	1020 1385	79.33 % 74.56 %	17.82 % 21.57 %	2.85 % 3.87 %
Pets	36223 34844	30348 27582	4990 6029	885 1233	83.78 % 79.16 %	13.78 % 17.30 %	2.44 % 3.54 %
Sport & Fitness	35976 35117	28935 26688	5988 7054	1053 1375	80.43 % 76.00 %	16.64 % 20.09 %	2.93 % 3.92 %
Job & Career	36201 35501	28789 26626	6296 7410	1116 1465	79.53 % 75.00 %	17.39 % 20.87 %	3.08 % 4.13 %
Dating	35637 36543	27499 26278	7015 8743	1123 1522	77.16 % 71.91 %	19.68 % 23.93 %	3.15 % 4.16 %
Other	36163 35682	30210 28146	5010 6291	943 1245	83.54 % 78.88 %	13.85 % 17.63 %	2.61 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44791	35482 32733	8601 10182	1431 1876	77.96 % 73.08 %	18.90 % 22.73 %	3.14 % 4.19 %
Outlook Mail	44764 44335	35356 32982	8138 9561	1270 1792	78.98 % 74.39 %	18.18 % 21.57 %	2.84 % 4.04 %
Yahoo Mail	44497 44700	36254 34131	7008 8856	1235 1713	81.48 % 76.36 %	15.75 % 19.81 %	2.78 % 3.83 %
AOL Mail	45052 45061	36571 34401	7207 8962	1274 1698	81.18 % 76.34 %	16.00 % 19.89 %	2.83 % 3.77 %
Mail.com	45024 44765	37138 34632	6722 8495	1164 1638	82.48 % 77.36 %	14.93 % 18.98 %	2.59 % 3.66 %
Yandex Mail	44812 44994	35834 33790	7660 9454	1318 1750	79.97 % 75.10 %	17.09 % 21.01 %	2.94 % 3.89 %
GMX Mail	44448 44717	36620 34679	6770 8463	1058 1575	82.39 % 77.55 %	15.23 % 18.93 %	2.38 % 3.52 %
Zoho Mail	45205 44954	37632 35195	6466 8260	1107 1499	83.25 % 78.29 %	14.30 % 18.37 %	2.45 % 3.33 %
ProtonMail	45101 44201	37621 34824	6368 7883	1112 1494	83.42 % 78.79 %	14.12 % 17.83 %	2.47 % 3.38 %
Custom Mail	44396 44405	37542 35482	5820 7474	1034 1449	84.56 % 79.91 %	13.11 % 16.83 %	2.33 % 3.26 %
iCloud Mail	5347 5451	4302 4230	824 949	221 272	80.46 % 77.60 %	15.41 % 17.41 %	4.13 % 4.99 %
Tuta	5366 5376	4623 4537	571 666	172 173	86.15 % 84.39 %	10.64 % 12.39 %	3.21 % 3.22 %
Juno.com	5501 5414	4810 4585	539 642	152 187	87.44 % 84.69 %	9.80 % 11.86 %	2.76 % 3.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.