ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.936	58.741 59.712	15.803 15.605	1.712 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.61 %	20.72 % 20.28 %	2.25 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5992	4606 4655	1217 1204	125 133	77.44 % 77.69 %	20.46 % 20.09 %	2.10 % 2.22 %
Elektronics	5701 5825	4433 4567	1141 1145	127 113	77.76 % 78.40 %	20.01 % 19.66 %	2.23 % 1.94 %
Entertainment	5863 5903	4479 4538	1246 1232	138 133	76.39 % 76.88 %	21.25 % 20.87 %	2.35 % 2.25 %
Cosmetics & Beauty	6033 6045	4658 4714	1250 1199	125 132	77.21 % 77.98 %	20.72 % 19.83 %	2.07 % 2.18 %
Food & Drink	5901 5962	4545 4581	1226 1253	130 128	77.02 % 76.84 %	20.78 % 21.02 %	2.20 % 2.15 %
Home & Garden	5979 5803	4621 4506	1221 1172	137 125	77.29 % 77.65 %	20.42 % 20.20 %	2.29 % 2.15 %
Finance	5659 5858	4556 4742	975 998	128 118	80.51 % 80.95 %	17.23 % 17.04 %	2.26 % 2.01 %
Health	5857 5981	4713 4863	1016 998	128 120	80.47 % 81.31 %	17.35 % 16.69 %	2.19 % 2.01 %
Pets	5843 5832	4462 4494	1246 1216	135 122	76.36 % 77.06 %	21.32 % 20.85 %	2.31 % 2.09 %
Sport & Fitness	5769 5982	4392 4589	1249 1270	128 123	76.13 % 76.71 %	21.65 % 21.23 %	2.22 % 2.06 %
Job & Career	5803 5965	4304 4537	1358 1300	141 128	74.17 % 76.06 %	23.40 % 21.79 %	2.43 % 2.15 %
Dating	5967 5889	4336 4313	1491 1466	140 110	72.67 % 73.24 %	24.99 % 24.89 %	2.35 % 1.87 %
Other	5933 5899	4636 4613	1167 1152	130 134	78.14 % 78.20 %	19.67 % 19.53 %	2.19 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5571	4081 4125	1346 1335	128 111	73.47 % 74.04 %	24.23 % 23.96 %	2.30 % 1.99 %
Outlook Mail	5486 5472	4103 4161	1253 1196	130 115	74.79 % 76.04 %	22.84 % 21.86 %	2.37 % 2.10 %
Yahoo Mail	5340 5460	4044 4155	1176 1185	120 120	75.73 % 76.10 %	22.02 % 21.70 %	2.25 % 2.20 %
AOL Mail	5514 5454	4235 4171	1159 1160	120 123	76.80 % 76.48 %	21.02 % 21.27 %	2.18 % 2.26 %
Mail.com	5482 5536	4310 4394	1055 1029	117 113	78.62 % 79.37 %	19.24 % 18.59 %	2.13 % 2.04 %
Yandex Mail	5429 5330	4109 4125	1204 1104	116 101	75.69 % 77.39 %	22.18 % 20.71 %	2.14 % 1.89 %
GMX Mail	5282 5596	3956 4230	1210 1245	116 121	74.90 % 75.59 %	22.91 % 22.25 %	2.20 % 2.16 %
Zoho Mail	5304 5518	4163 4337	1022 1064	119 117	78.49 % 78.60 %	19.27 % 19.28 %	2.24 % 2.12 %
ProtonMail	5418 5600	4235 4443	1062 1034	121 123	78.17 % 79.34 %	19.60 % 18.46 %	2.23 % 2.20 %
Custom Mail	5498 5477	4383 4443	992 924	123 110	79.72 % 81.12 %	18.04 % 16.87 %	2.24 % 2.01 %
iCloud Mail	5563 5452	4116 4036	1322 1303	125 113	73.99 % 74.03 %	23.76 % 23.90 %	2.25 % 2.07 %
Tuta	5434 5533	4315 4385	999 1030	120 118	79.41 % 79.25 %	18.38 % 18.62 %	2.21 % 2.13 %
Juno.com	5417 5504	4315 4396	982 985	120 123	79.66 % 79.87 %	18.13 % 17.90 %	2.22 % 2.23 %
Mailfence	5534 5433	4376 4311	1021 1011	137 111	79.07 % 79.35 %	18.45 % 18.61 %	2.48 % 2.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.