ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 65.267	49.739 51.137	13.801 13.071	1.663 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.35 %	21.25 % 20.03 %	2.56 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4987	3823 3871	1069 1037	115 101	76.44 % 77.62 %	21.38 % 20.79 %	2.30 % 2.03 %
Elektronics	4986 4907	3852 3871	1026 970	130 94	77.26 % 78.89 %	20.58 % 19.77 %	2.61 % 1.92 %
Entertainment	5015 5288	3787 4105	1116 1108	133 111	75.51 % 77.63 %	22.25 % 20.95 %	2.65 % 2.10 %
Cosmetics & Beauty	4970 5049	3874 3985	1014 967	110 114	77.95 % 78.93 %	20.40 % 19.15 %	2.21 % 2.26 %
Food & Drink	5016 5265	3815 4089	1086 1079	136 121	76.06 % 77.66 %	21.65 % 20.49 %	2.71 % 2.30 %
Home & Garden	5056 4715	3884 3648	1062 985	137 102	76.82 % 77.37 %	21.00 % 20.89 %	2.71 % 2.16 %
Finance	5019 5020	3982 4070	933 868	130 98	79.34 % 81.08 %	18.59 % 17.29 %	2.59 % 1.95 %
Health	4975 5008	3958 4086	912 840	127 103	79.56 % 81.59 %	18.33 % 16.77 %	2.55 % 2.06 %
Pets	5071 4928	3878 3860	1089 989	130 105	76.47 % 78.33 %	21.48 % 20.07 %	2.56 % 2.13 %
Sport & Fitness	5056 5039	3827 3930	1131 1033	129 103	75.69 % 77.99 %	22.37 % 20.50 %	2.55 % 2.04 %
Job & Career	4751 4989	3524 3816	1104 1090	128 104	74.17 % 76.49 %	23.24 % 21.85 %	2.69 % 2.08 %
Dating	4977 4949	3644 3721	1211 1147	138 99	73.22 % 75.19 %	24.33 % 23.18 %	2.77 % 2.00 %
Other	5047 5123	3891 4085	1048 958	120 106	77.10 % 79.74 %	20.76 % 18.70 %	2.38 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4801	3583 3618	1164 1136	126 87	74.01 % 75.36 %	24.04 % 23.66 %	2.60 % 1.81 %
Outlook Mail	4679 4589	3527 3525	1049 997	127 89	75.38 % 76.81 %	22.42 % 21.73 %	2.71 % 1.94 %
Yahoo Mail	4682 4637	3524 3550	1044 970	120 108	75.27 % 76.56 %	22.30 % 20.92 %	2.56 % 2.33 %
AOL Mail	4652 4887	3532 3788	1017 1014	115 103	75.92 % 77.51 %	21.86 % 20.75 %	2.47 % 2.11 %
Mail.com	4684 4789	3591 3814	982 902	128 104	76.67 % 79.64 %	20.96 % 18.83 %	2.73 % 2.17 %
Yandex Mail	4844 4681	3664 3641	1078 958	119 105	75.64 % 77.78 %	22.25 % 20.47 %	2.46 % 2.24 %
GMX Mail	4614 4864	3442 3723	1074 1076	117 93	74.60 % 76.54 %	23.28 % 22.12 %	2.54 % 1.91 %
Zoho Mail	4756 4722	3713 3765	952 890	113 108	78.07 % 79.73 %	20.02 % 18.85 %	2.38 % 2.29 %
ProtonMail	4769 4729	3718 3786	957 870	120 94	77.96 % 80.06 %	20.07 % 18.40 %	2.52 % 1.99 %
Custom Mail	4634 4626	3667 3781	889 770	120 87	79.13 % 81.73 %	19.18 % 16.65 %	2.59 % 1.88 %
iCloud Mail	4720 4499	3484 3371	1121 1073	118 89	73.81 % 74.93 %	23.75 % 23.85 %	2.50 % 1.98 %
Tuta	4581 4741	3610 3807	871 856	114 103	78.80 % 80.30 %	19.01 % 18.06 %	2.49 % 2.17 %
Juno.com	4573 4741	3612 3812	870 842	120 103	78.99 % 80.40 %	19.02 % 17.76 %	2.62 % 2.17 %
Mailfence	3911 3961	3072 3156	733 717	106 88	78.55 % 79.68 %	18.74 % 18.10 %	2.71 % 2.22 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.