MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.516	51.279 50.861	13.498 13.251	1.393 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.63 %	20.40 % 20.23 %	2.11 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5148	3951 3986	1056 1065	113 97	77.17 % 77.43 %	20.63 % 20.69 %	2.21 % 1.88 %
Elektronics	4901 5023	3847 3955	956 955	98 113	78.49 % 78.74 %	19.51 % 19.01 %	2.00 % 2.25 %
Entertainment	5184 5012	3990 3861	1082 1043	112 108	76.97 % 77.04 %	20.87 % 20.81 %	2.16 % 2.15 %
Cosmetics & Beauty	5182 5089	4025 3997	1048 1001	109 91	77.67 % 78.54 %	20.22 % 19.67 %	2.10 % 1.79 %
Food & Drink	5293 5100	4058 3943	1117 1046	118 111	76.67 % 77.31 %	21.10 % 20.51 %	2.23 % 2.18 %
Home & Garden	4882 5057	3759 3945	1017 1002	106 110	77.00 % 78.01 %	20.83 % 19.81 %	2.17 % 2.18 %
Finance	5029 4936	4060 3985	872 841	97 110	80.73 % 80.73 %	17.34 % 17.04 %	1.93 % 2.23 %
Health	5101 5044	4143 4082	850 852	108 110	81.22 % 80.93 %	16.66 % 16.89 %	2.12 % 2.18 %
Pets	4972 5030	3836 3883	1029 1036	107 111	77.15 % 77.20 %	20.70 % 20.60 %	2.15 % 2.21 %
Sport & Fitness	5219 4989	3994 3831	1119 1047	106 111	76.53 % 76.79 %	21.44 % 20.99 %	2.03 % 2.22 %
Job & Career	5106 4890	3866 3653	1133 1123	107 114	75.71 % 74.70 %	22.19 % 22.97 %	2.10 % 2.33 %
Dating	5048 5069	3711 3717	1239 1236	98 116	73.51 % 73.33 %	24.54 % 24.38 %	1.94 % 2.29 %
Other	5133 5129	4039 4023	980 1004	114 102	78.69 % 78.44 %	19.09 % 19.57 %	2.22 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4756	3557 3531	1183 1118	98 107	73.52 % 74.24 %	24.45 % 23.51 %	2.03 % 2.25 %
Outlook Mail	4761 4617	3595 3495	1070 1011	96 111	75.51 % 75.70 %	22.47 % 21.90 %	2.02 % 2.40 %
Yahoo Mail	4634 4706	3501 3592	1024 1009	109 105	75.55 % 76.33 %	22.10 % 21.44 %	2.35 % 2.23 %
AOL Mail	4734 4710	3611 3632	1018 981	105 97	76.28 % 77.11 %	21.50 % 20.83 %	2.22 % 2.06 %
Mail.com	4888 4711	3873 3718	908 887	107 106	79.23 % 78.92 %	18.58 % 18.83 %	2.19 % 2.25 %
Yandex Mail	4597 4722	3554 3640	945 989	98 93	77.31 % 77.09 %	20.56 % 20.94 %	2.13 % 1.97 %
GMX Mail	4857 4461	3686 3346	1076 1023	95 92	75.89 % 75.01 %	22.15 % 22.93 %	1.96 % 2.06 %
Zoho Mail	4694 4565	3687 3599	902 875	105 91	78.55 % 78.84 %	19.22 % 19.17 %	2.24 % 1.99 %
ProtonMail	4821 4619	3833 3627	890 897	98 95	79.51 % 78.52 %	18.46 % 19.42 %	2.03 % 2.06 %
Custom Mail	4634 4714	3781 3763	764 853	89 98	81.59 % 79.83 %	16.49 % 18.10 %	1.92 % 2.08 %
iCloud Mail	4504 4785	3317 3561	1099 1123	88 101	73.65 % 74.42 %	24.40 % 23.47 %	1.95 % 2.11 %
Tuta	4738 4651	3741 3732	899 818	98 101	78.96 % 80.24 %	18.97 % 17.59 %	2.07 % 2.17 %
Juno.com	4781 4669	3831 3746	843 822	107 101	80.13 % 80.23 %	17.63 % 17.61 %	2.24 % 2.16 %
Mailfence	4689 4830	3712 3879	877 845	100 106	79.16 % 80.31 %	18.70 % 17.49 %	2.13 % 2.19 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.