MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.215	60.005 57.957	15.302 16.389	1.432 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 76.04 %	19.94 % 21.50 %	1.87 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 6076	4727 4627	1181 1305	119 144	78.43 % 76.15 %	19.60 % 21.48 %	1.97 % 2.37 %
Elektronics	5905 5741	4674 4424	1129 1185	102 132	79.15 % 77.06 %	19.12 % 20.64 %	1.73 % 2.30 %
Entertainment	5930 5813	4613 4380	1199 1288	118 145	77.79 % 75.35 %	20.22 % 22.16 %	1.99 % 2.49 %
Cosmetics & Beauty	5984 6061	4703 4607	1155 1302	126 152	78.59 % 76.01 %	19.30 % 21.48 %	2.11 % 2.51 %
Food & Drink	5720 5803	4440 4391	1167 1271	113 141	77.62 % 75.67 %	20.40 % 21.90 %	1.98 % 2.43 %
Home & Garden	5892 5774	4587 4370	1186 1265	119 139	77.85 % 75.68 %	20.13 % 21.91 %	2.02 % 2.41 %
Finance	5806 5808	4741 4616	959 1042	106 150	81.66 % 79.48 %	16.52 % 17.94 %	1.83 % 2.58 %
Health	6004 5663	4873 4489	1034 1037	97 137	81.16 % 79.27 %	17.22 % 18.31 %	1.62 % 2.42 %
Pets	5926 5910	4588 4484	1229 1284	109 142	77.42 % 75.87 %	20.74 % 21.73 %	1.84 % 2.40 %
Sport & Fitness	5900 5838	4585 4419	1209 1281	106 138	77.71 % 75.69 %	20.49 % 21.94 %	1.80 % 2.36 %
Job & Career	5958 5723	4566 4218	1273 1353	119 152	76.64 % 73.70 %	21.37 % 23.64 %	2.00 % 2.66 %
Dating	5887 6135	4323 4398	1473 1590	91 147	73.43 % 71.69 %	25.02 % 25.92 %	1.55 % 2.40 %
Other	5800 5870	4585 4534	1108 1186	107 150	79.05 % 77.24 %	19.10 % 20.20 %	1.84 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5542	4190 4004	1296 1396	107 142	74.92 % 72.25 %	23.17 % 25.19 %	1.91 % 2.56 %
Outlook Mail	5529 5592	4217 4124	1215 1339	97 129	76.27 % 73.75 %	21.98 % 23.94 %	1.75 % 2.31 %
Yahoo Mail	5348 5486	4113 4137	1136 1215	99 134	76.91 % 75.41 %	21.24 % 22.15 %	1.85 % 2.44 %
AOL Mail	5571 5570	4329 4212	1138 1214	104 144	77.71 % 75.62 %	20.43 % 21.80 %	1.87 % 2.59 %
Mail.com	5591 5533	4452 4282	1034 1120	105 131	79.63 % 77.39 %	18.49 % 20.24 %	1.88 % 2.37 %
Yandex Mail	5337 5422	4137 4063	1112 1224	88 135	77.52 % 74.94 %	20.84 % 22.57 %	1.65 % 2.49 %
GMX Mail	5458 5281	4176 3935	1179 1216	103 130	76.51 % 74.51 %	21.60 % 23.03 %	1.89 % 2.46 %
Zoho Mail	5587 5314	4447 4099	1039 1081	101 134	79.60 % 77.14 %	18.60 % 20.34 %	1.81 % 2.52 %
ProtonMail	5463 5424	4395 4192	970 1104	98 128	80.45 % 77.29 %	17.76 % 20.35 %	1.79 % 2.36 %
Custom Mail	5293 5552	4277 4396	917 1022	99 134	80.80 % 79.18 %	17.32 % 18.41 %	1.87 % 2.41 %
iCloud Mail	5402 5469	4024 3974	1276 1367	102 128	74.49 % 72.66 %	23.62 % 25.00 %	1.89 % 2.34 %
Tuta	5611 5324	4479 4181	1023 1015	109 128	79.83 % 78.53 %	18.23 % 19.06 %	1.94 % 2.40 %
Juno.com	5417 5371	4350 4216	945 1027	122 128	80.30 % 78.50 %	17.45 % 19.12 %	2.25 % 2.38 %
Mailfence	5539 5335	4419 4142	1022 1049	98 144	79.78 % 77.64 %	18.45 % 19.66 %	1.77 % 2.70 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.