MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.698	51.160 50.460	13.384 13.735	1.392 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 76.81 %	20.30 % 20.91 %	2.11 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5166	3965 3985	1019 1073	115 108	77.76 % 77.14 %	19.98 % 20.77 %	2.26 % 2.09 %
Elektronics	5008 4926	3919 3823	990 990	99 113	78.25 % 77.61 %	19.77 % 20.10 %	1.98 % 2.29 %
Entertainment	5033 5061	3870 3874	1048 1068	115 119	76.89 % 76.55 %	20.82 % 21.10 %	2.28 % 2.35 %
Cosmetics & Beauty	5185 5149	4035 3971	1039 1068	111 110	77.82 % 77.12 %	20.04 % 20.74 %	2.14 % 2.14 %
Food & Drink	5184 5103	3994 3929	1077 1060	113 114	77.04 % 76.99 %	20.78 % 20.77 %	2.18 % 2.23 %
Home & Garden	4912 5195	3806 3997	998 1077	108 121	77.48 % 76.94 %	20.32 % 20.73 %	2.20 % 2.33 %
Finance	5032 4834	4079 3876	852 848	101 110	81.06 % 80.18 %	16.93 % 17.54 %	2.01 % 2.28 %
Health	5110 5070	4145 4071	860 886	105 113	81.12 % 80.30 %	16.83 % 17.48 %	2.05 % 2.23 %
Pets	4968 5034	3822 3824	1042 1091	104 119	76.93 % 75.96 %	20.97 % 21.67 %	2.09 % 2.36 %
Sport & Fitness	5174 4968	3965 3760	1105 1092	104 116	76.63 % 75.68 %	21.36 % 21.98 %	2.01 % 2.33 %
Job & Career	5121 5044	3890 3729	1122 1189	109 126	75.96 % 73.93 %	21.91 % 23.57 %	2.13 % 2.50 %
Dating	5104 5037	3750 3653	1256 1262	98 122	73.47 % 72.52 %	24.61 % 25.05 %	1.92 % 2.42 %
Other	5006 5111	3920 3968	976 1031	110 112	78.31 % 77.64 %	19.50 % 20.17 %	2.20 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4826	3478 3540	1139 1172	96 114	73.80 % 73.35 %	24.17 % 24.29 %	2.04 % 2.36 %
Outlook Mail	4690 4746	3564 3532	1027 1097	99 117	75.99 % 74.42 %	21.90 % 23.11 %	2.11 % 2.47 %
Yahoo Mail	4677 4525	3550 3415	1021 1005	106 105	75.90 % 75.47 %	21.83 % 22.21 %	2.27 % 2.32 %
AOL Mail	4716 4742	3603 3626	1001 1012	112 104	76.40 % 76.47 %	21.23 % 21.34 %	2.37 % 2.19 %
Mail.com	4803 4707	3813 3690	892 910	98 107	79.39 % 78.39 %	18.57 % 19.33 %	2.04 % 2.27 %
Yandex Mail	4594 4680	3559 3532	948 1047	87 101	77.47 % 75.47 %	20.64 % 22.37 %	1.89 % 2.16 %
GMX Mail	4720 4495	3556 3358	1066 1037	98 100	75.34 % 74.71 %	22.58 % 23.07 %	2.08 % 2.22 %
Zoho Mail	4722 4548	3721 3554	901 892	100 102	78.80 % 78.14 %	19.08 % 19.61 %	2.12 % 2.24 %
ProtonMail	4770 4720	3778 3672	889 942	103 106	79.20 % 77.80 %	18.64 % 19.96 %	2.16 % 2.25 %
Custom Mail	4779 4727	3872 3759	809 864	98 104	81.02 % 79.52 %	16.93 % 18.28 %	2.05 % 2.20 %
iCloud Mail	4637 4782	3432 3530	1108 1143	97 109	74.01 % 73.82 %	23.89 % 23.90 %	2.09 % 2.28 %
Tuta	4747 4700	3763 3731	884 865	100 104	79.27 % 79.38 %	18.62 % 18.40 %	2.11 % 2.21 %
Juno.com	4755 4660	3805 3702	844 852	106 106	80.02 % 79.44 %	17.75 % 18.28 %	2.23 % 2.27 %
Mailfence	4613 4840	3666 3819	855 897	92 124	79.47 % 78.90 %	18.53 % 18.53 %	1.99 % 2.56 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.