MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.940	51.137 49.739	13.071 13.801	1.361 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 76.59 %	20.03 % 21.25 %	2.09 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5001	3871 3823	1037 1069	101 115	77.62 % 76.44 %	20.79 % 21.38 %	2.03 % 2.30 %
Elektronics	4907 4986	3871 3852	970 1026	94 130	78.89 % 77.26 %	19.77 % 20.58 %	1.92 % 2.61 %
Entertainment	5288 5015	4105 3787	1108 1116	111 133	77.63 % 75.51 %	20.95 % 22.25 %	2.10 % 2.65 %
Cosmetics & Beauty	5049 4970	3985 3874	967 1014	114 110	78.93 % 77.95 %	19.15 % 20.40 %	2.26 % 2.21 %
Food & Drink	5265 5016	4089 3815	1079 1086	121 136	77.66 % 76.06 %	20.49 % 21.65 %	2.30 % 2.71 %
Home & Garden	4715 5056	3648 3884	985 1062	102 137	77.37 % 76.82 %	20.89 % 21.00 %	2.16 % 2.71 %
Finance	5020 5019	4070 3982	868 933	98 130	81.08 % 79.34 %	17.29 % 18.59 %	1.95 % 2.59 %
Health	5008 4975	4086 3958	840 912	103 127	81.59 % 79.56 %	16.77 % 18.33 %	2.06 % 2.55 %
Pets	4928 5071	3860 3878	989 1089	105 130	78.33 % 76.47 %	20.07 % 21.48 %	2.13 % 2.56 %
Sport & Fitness	5039 5056	3930 3827	1033 1131	103 129	77.99 % 75.69 %	20.50 % 22.37 %	2.04 % 2.55 %
Job & Career	4989 4751	3816 3524	1090 1104	104 128	76.49 % 74.17 %	21.85 % 23.24 %	2.08 % 2.69 %
Dating	4949 4977	3721 3644	1147 1211	99 138	75.19 % 73.22 %	23.18 % 24.33 %	2.00 % 2.77 %
Other	5123 5047	4085 3891	958 1048	106 120	79.74 % 77.10 %	18.70 % 20.76 %	2.07 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4841	3618 3583	1136 1164	87 126	75.36 % 74.01 %	23.66 % 24.04 %	1.81 % 2.60 %
Outlook Mail	4589 4679	3525 3527	997 1049	89 127	76.81 % 75.38 %	21.73 % 22.42 %	1.94 % 2.71 %
Yahoo Mail	4637 4682	3550 3524	970 1044	108 120	76.56 % 75.27 %	20.92 % 22.30 %	2.33 % 2.56 %
AOL Mail	4887 4652	3788 3532	1014 1017	103 115	77.51 % 75.92 %	20.75 % 21.86 %	2.11 % 2.47 %
Mail.com	4789 4684	3814 3591	902 982	104 128	79.64 % 76.67 %	18.83 % 20.96 %	2.17 % 2.73 %
Yandex Mail	4681 4844	3641 3664	958 1078	105 119	77.78 % 75.64 %	20.47 % 22.25 %	2.24 % 2.46 %
GMX Mail	4864 4614	3723 3442	1076 1074	93 117	76.54 % 74.60 %	22.12 % 23.28 %	1.91 % 2.54 %
Zoho Mail	4722 4756	3765 3713	890 952	108 113	79.73 % 78.07 %	18.85 % 20.02 %	2.29 % 2.38 %
ProtonMail	4729 4769	3786 3718	870 957	94 120	80.06 % 77.96 %	18.40 % 20.07 %	1.99 % 2.52 %
Custom Mail	4626 4634	3781 3667	770 889	87 120	81.73 % 79.13 %	16.65 % 19.18 %	1.88 % 2.59 %
iCloud Mail	4499 4720	3371 3484	1073 1121	89 118	74.93 % 73.81 %	23.85 % 23.75 %	1.98 % 2.50 %
Tuta	4741 4581	3807 3610	856 871	103 114	80.30 % 78.80 %	18.06 % 19.01 %	2.17 % 2.49 %
Juno.com	4741 4573	3812 3612	842 870	103 120	80.40 % 78.99 %	17.76 % 19.02 %	2.17 % 2.62 %
Mailfence	3961 3911	3156 3072	717 733	88 106	79.68 % 78.55 %	18.10 % 18.74 %	2.22 % 2.71 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.