MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.674	51.054 50.321	13.829 13.784	1.499 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 76.62 %	20.83 % 20.99 %	2.26 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5092	3894 3899	1089 1082	118 111	76.34 % 76.57 %	21.35 % 21.25 %	2.31 % 2.18 %
Elektronics	4904 5052	3804 3906	996 1023	104 123	77.57 % 77.32 %	20.31 % 20.25 %	2.12 % 2.43 %
Entertainment	5369 5004	4076 3792	1171 1089	122 123	75.92 % 75.78 %	21.81 % 21.76 %	2.27 % 2.46 %
Cosmetics & Beauty	5168 4999	4006 3896	1041 1002	121 101	77.52 % 77.94 %	20.14 % 20.04 %	2.34 % 2.02 %
Food & Drink	5285 5097	4035 3877	1124 1098	126 122	76.35 % 76.06 %	21.27 % 21.54 %	2.38 % 2.39 %
Home & Garden	4863 5151	3697 3960	1056 1062	110 129	76.02 % 76.88 %	21.71 % 20.62 %	2.26 % 2.50 %
Finance	5073 5047	4069 4025	898 899	106 123	80.21 % 79.75 %	17.70 % 17.81 %	2.09 % 2.44 %
Health	5124 5064	4147 4051	861 890	116 123	80.93 % 80.00 %	16.80 % 17.58 %	2.26 % 2.43 %
Pets	4941 5098	3794 3886	1033 1086	114 126	76.79 % 76.23 %	20.91 % 21.30 %	2.31 % 2.47 %
Sport & Fitness	5173 5065	3949 3832	1111 1110	113 123	76.34 % 75.66 %	21.48 % 21.92 %	2.18 % 2.43 %
Job & Career	5096 4843	3798 3579	1183 1141	115 123	74.53 % 73.90 %	23.21 % 23.56 %	2.26 % 2.54 %
Dating	5038 5021	3682 3636	1241 1257	115 128	73.08 % 72.42 %	24.63 % 25.03 %	2.28 % 2.55 %
Other	5247 5141	4103 3982	1025 1045	119 114	78.20 % 77.46 %	19.53 % 20.33 %	2.27 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4772	3525 3488	1190 1167	99 117	73.22 % 73.09 %	24.72 % 24.46 %	2.06 % 2.45 %
Outlook Mail	4762 4619	3581 3475	1078 1026	103 118	75.20 % 75.23 %	22.64 % 22.21 %	2.16 % 2.55 %
Yahoo Mail	4667 4748	3510 3581	1038 1050	119 117	75.21 % 75.42 %	22.24 % 22.11 %	2.55 % 2.46 %
AOL Mail	4835 4685	3679 3557	1043 1019	113 109	76.09 % 75.92 %	21.57 % 21.75 %	2.34 % 2.33 %
Mail.com	4713 4731	3701 3651	903 960	109 120	78.53 % 77.17 %	19.16 % 20.29 %	2.31 % 2.54 %
Yandex Mail	4602 4820	3523 3641	970 1072	109 107	76.55 % 75.54 %	21.08 % 22.24 %	2.37 % 2.22 %
GMX Mail	4884 4578	3652 3401	1126 1069	106 108	74.77 % 74.29 %	23.05 % 23.35 %	2.17 % 2.36 %
Zoho Mail	4719 4692	3669 3661	935 924	115 107	77.75 % 78.03 %	19.81 % 19.69 %	2.44 % 2.28 %
ProtonMail	4809 4727	3772 3684	933 932	104 111	78.44 % 77.94 %	19.40 % 19.72 %	2.16 % 2.35 %
Custom Mail	4669 4574	3797 3622	778 842	94 110	81.32 % 79.19 %	16.66 % 18.41 %	2.01 % 2.40 %
iCloud Mail	4648 4720	3388 3464	1161 1143	99 113	72.89 % 73.39 %	24.98 % 24.22 %	2.13 % 2.39 %
Tuta	4741 4564	3737 3620	898 840	106 104	78.82 % 79.32 %	18.94 % 18.40 %	2.24 % 2.28 %
Juno.com	4766 4622	3779 3659	878 854	109 109	79.29 % 79.16 %	18.42 % 18.48 %	2.29 % 2.36 %
Mailfence	4753 4822	3741 3817	898 886	114 119	78.71 % 79.16 %	18.89 % 18.37 %	2.40 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.