MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.256	59.712 58.741	15.605 15.803	1.619 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.03 %	20.28 % 20.72 %	2.10 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5948	4655 4606	1204 1217	133 125	77.69 % 77.44 %	20.09 % 20.46 %	2.22 % 2.10 %
Elektronics	5825 5701	4567 4433	1145 1141	113 127	78.40 % 77.76 %	19.66 % 20.01 %	1.94 % 2.23 %
Entertainment	5903 5863	4538 4479	1232 1246	133 138	76.88 % 76.39 %	20.87 % 21.25 %	2.25 % 2.35 %
Cosmetics & Beauty	6045 6033	4714 4658	1199 1250	132 125	77.98 % 77.21 %	19.83 % 20.72 %	2.18 % 2.07 %
Food & Drink	5962 5901	4581 4545	1253 1226	128 130	76.84 % 77.02 %	21.02 % 20.78 %	2.15 % 2.20 %
Home & Garden	5803 5979	4506 4621	1172 1221	125 137	77.65 % 77.29 %	20.20 % 20.42 %	2.15 % 2.29 %
Finance	5858 5659	4742 4556	998 975	118 128	80.95 % 80.51 %	17.04 % 17.23 %	2.01 % 2.26 %
Health	5981 5857	4863 4713	998 1016	120 128	81.31 % 80.47 %	16.69 % 17.35 %	2.01 % 2.19 %
Pets	5832 5843	4494 4462	1216 1246	122 135	77.06 % 76.36 %	20.85 % 21.32 %	2.09 % 2.31 %
Sport & Fitness	5982 5769	4589 4392	1270 1249	123 128	76.71 % 76.13 %	21.23 % 21.65 %	2.06 % 2.22 %
Job & Career	5965 5803	4537 4304	1300 1358	128 141	76.06 % 74.17 %	21.79 % 23.40 %	2.15 % 2.43 %
Dating	5889 5967	4313 4336	1466 1491	110 140	73.24 % 72.67 %	24.89 % 24.99 %	1.87 % 2.35 %
Other	5899 5933	4613 4636	1152 1167	134 130	78.20 % 78.14 %	19.53 % 19.67 %	2.27 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5555	4125 4081	1335 1346	111 128	74.04 % 73.47 %	23.96 % 24.23 %	1.99 % 2.30 %
Outlook Mail	5472 5486	4161 4103	1196 1253	115 130	76.04 % 74.79 %	21.86 % 22.84 %	2.10 % 2.37 %
Yahoo Mail	5460 5340	4155 4044	1185 1176	120 120	76.10 % 75.73 %	21.70 % 22.02 %	2.20 % 2.25 %
AOL Mail	5454 5514	4171 4235	1160 1159	123 120	76.48 % 76.80 %	21.27 % 21.02 %	2.26 % 2.18 %
Mail.com	5536 5482	4394 4310	1029 1055	113 117	79.37 % 78.62 %	18.59 % 19.24 %	2.04 % 2.13 %
Yandex Mail	5330 5429	4125 4109	1104 1204	101 116	77.39 % 75.69 %	20.71 % 22.18 %	1.89 % 2.14 %
GMX Mail	5596 5282	4230 3956	1245 1210	121 116	75.59 % 74.90 %	22.25 % 22.91 %	2.16 % 2.20 %
Zoho Mail	5518 5304	4337 4163	1064 1022	117 119	78.60 % 78.49 %	19.28 % 19.27 %	2.12 % 2.24 %
ProtonMail	5600 5418	4443 4235	1034 1062	123 121	79.34 % 78.17 %	18.46 % 19.60 %	2.20 % 2.23 %
Custom Mail	5477 5498	4443 4383	924 992	110 123	81.12 % 79.72 %	16.87 % 18.04 %	2.01 % 2.24 %
iCloud Mail	5452 5563	4036 4116	1303 1322	113 125	74.03 % 73.99 %	23.90 % 23.76 %	2.07 % 2.25 %
Tuta	5533 5434	4385 4315	1030 999	118 120	79.25 % 79.41 %	18.62 % 18.38 %	2.13 % 2.21 %
Juno.com	5504 5417	4396 4315	985 982	123 120	79.87 % 79.66 %	17.90 % 18.13 %	2.23 % 2.22 %
Mailfence	5433 5534	4311 4376	1011 1021	111 137	79.35 % 79.07 %	18.61 % 18.45 %	2.04 % 2.48 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.