MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.585	51.160 50.859	13.535 13.328	1.387 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.55 %	20.48 % 20.32 %	2.10 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5102	3984 3954	1035 1051	117 97	77.57 % 77.50 %	20.15 % 20.60 %	2.28 % 1.90 %
Elektronics	4977 5004	3884 3933	992 960	101 111	78.04 % 78.60 %	19.93 % 19.18 %	2.03 % 2.22 %
Entertainment	5090 5114	3923 3952	1055 1052	112 110	77.07 % 77.28 %	20.73 % 20.57 %	2.20 % 2.15 %
Cosmetics & Beauty	5184 5193	4023 4054	1054 1044	107 95	77.60 % 78.07 %	20.33 % 20.10 %	2.06 % 1.83 %
Food & Drink	5275 5120	4053 3962	1108 1047	114 111	76.83 % 77.38 %	21.00 % 20.45 %	2.16 % 2.17 %
Home & Garden	4841 5178	3737 4016	1002 1048	102 114	77.19 % 77.56 %	20.70 % 20.24 %	2.11 % 2.20 %
Finance	4984 4873	4024 3945	864 822	96 106	80.74 % 80.96 %	17.34 % 16.87 %	1.93 % 2.18 %
Health	5118 5002	4140 4047	872 849	106 106	80.89 % 80.91 %	17.04 % 16.97 %	2.07 % 2.12 %
Pets	4994 4977	3849 3838	1034 1030	111 109	77.07 % 77.11 %	20.70 % 20.70 %	2.22 % 2.19 %
Sport & Fitness	5103 4963	3901 3806	1104 1048	98 109	76.45 % 76.69 %	21.63 % 21.12 %	1.92 % 2.20 %
Job & Career	5105 4852	3861 3636	1133 1105	111 111	75.63 % 74.94 %	22.19 % 22.77 %	2.17 % 2.29 %
Dating	5136 5111	3754 3738	1280 1255	102 118	73.09 % 73.14 %	24.92 % 24.55 %	1.99 % 2.31 %
Other	5139 5096	4027 3978	1002 1017	110 101	78.36 % 78.06 %	19.50 % 19.96 %	2.14 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4790	3505 3553	1166 1132	97 105	73.51 % 74.18 %	24.45 % 23.63 %	2.03 % 2.19 %
Outlook Mail	4707 4743	3566 3572	1045 1057	96 114	75.76 % 75.31 %	22.20 % 22.29 %	2.04 % 2.40 %
Yahoo Mail	4679 4586	3546 3496	1029 988	104 102	75.79 % 76.23 %	21.99 % 21.54 %	2.22 % 2.22 %
AOL Mail	4750 4706	3617 3619	1018 993	115 94	76.15 % 76.90 %	21.43 % 21.10 %	2.42 % 2.00 %
Mail.com	4786 4620	3790 3672	898 847	98 101	79.19 % 79.48 %	18.76 % 18.33 %	2.05 % 2.19 %
Yandex Mail	4665 4748	3606 3617	963 1036	96 95	77.30 % 76.18 %	20.64 % 21.82 %	2.06 % 2.00 %
GMX Mail	4801 4482	3630 3378	1074 1013	97 91	75.61 % 75.37 %	22.37 % 22.60 %	2.02 % 2.03 %
Zoho Mail	4693 4559	3693 3589	896 879	104 91	78.69 % 78.72 %	19.09 % 19.28 %	2.22 % 2.00 %
ProtonMail	4705 4650	3720 3662	887 890	98 98	79.06 % 78.75 %	18.85 % 19.14 %	2.08 % 2.11 %
Custom Mail	4677 4701	3780 3760	807 845	90 96	80.82 % 79.98 %	17.25 % 17.97 %	1.92 % 2.04 %
iCloud Mail	4582 4800	3382 3568	1110 1131	90 101	73.81 % 74.33 %	24.23 % 23.56 %	1.96 % 2.10 %
Tuta	4734 4661	3727 3727	908 835	99 99	78.73 % 79.96 %	19.18 % 17.91 %	2.09 % 2.12 %
Juno.com	4865 4723	3883 3786	874 837	108 100	79.82 % 80.16 %	17.97 % 17.72 %	2.22 % 2.12 %
Mailfence	4670 4816	3715 3860	860 845	95 111	79.55 % 80.15 %	18.42 % 17.55 %	2.03 % 2.30 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.