MailChimp and ActiveCampaign Email Deliverability Comparison

MailChimp

ActiveCampaign

In this comparison, the deliverability of MailChimp and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.246	59.487 58.632	15.878 15.921	1.594 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.90 %	20.63 % 20.88 %	2.07 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 6048	4650 4661	1219 1256	131 131	77.50 % 77.07 %	20.32 % 20.77 %	2.18 % 2.17 %
Elektronics	5883 5818	4607 4526	1161 1167	115 125	78.31 % 77.79 %	19.73 % 20.06 %	1.95 % 2.15 %
Entertainment	5935 5749	4556 4396	1250 1224	129 129	76.76 % 76.47 %	21.06 % 21.29 %	2.17 % 2.24 %
Cosmetics & Beauty	5962 6089	4613 4680	1217 1273	132 136	77.37 % 76.86 %	20.41 % 20.91 %	2.21 % 2.23 %
Food & Drink	5877 5809	4530 4459	1223 1224	124 126	77.08 % 76.76 %	20.81 % 21.07 %	2.11 % 2.17 %
Home & Garden	5876 5785	4533 4444	1218 1218	125 123	77.14 % 76.82 %	20.73 % 21.05 %	2.13 % 2.13 %
Finance	5828 5829	4709 4682	1005 1011	114 136	80.80 % 80.32 %	17.24 % 17.34 %	1.96 % 2.33 %
Health	5965 5680	4812 4544	1037 1012	116 124	80.67 % 80.00 %	17.38 % 17.82 %	1.94 % 2.18 %
Pets	5918 5845	4536 4487	1259 1233	123 125	76.65 % 76.77 %	21.27 % 21.09 %	2.08 % 2.14 %
Sport & Fitness	5894 5893	4500 4522	1275 1243	119 128	76.35 % 76.74 %	21.63 % 21.09 %	2.02 % 2.17 %
Job & Career	6055 5760	4585 4272	1341 1350	129 138	75.72 % 74.17 %	22.15 % 23.44 %	2.13 % 2.40 %
Dating	5860 6089	4263 4399	1486 1552	111 138	72.75 % 72.25 %	25.36 % 25.49 %	1.89 % 2.27 %
Other	5906 5852	4593 4560	1187 1158	126 134	77.77 % 77.92 %	20.10 % 19.79 %	2.13 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5438	4158 3964	1348 1347	118 127	73.93 % 72.89 %	23.97 % 24.77 %	2.10 % 2.34 %
Outlook Mail	5631 5533	4270 4134	1245 1281	116 118	75.83 % 74.72 %	22.11 % 23.15 %	2.06 % 2.13 %
Yahoo Mail	5381 5511	4091 4194	1175 1189	115 128	76.03 % 76.10 %	21.84 % 21.58 %	2.14 % 2.32 %
AOL Mail	5499 5526	4208 4228	1173 1172	118 126	76.52 % 76.51 %	21.33 % 21.21 %	2.15 % 2.28 %
Mail.com	5538 5610	4376 4397	1048 1092	114 121	79.02 % 78.38 %	18.92 % 19.47 %	2.06 % 2.16 %
Yandex Mail	5381 5450	4133 4125	1149 1206	99 119	76.81 % 75.69 %	21.35 % 22.13 %	1.84 % 2.18 %
GMX Mail	5464 5265	4128 3953	1219 1193	117 119	75.55 % 75.08 %	22.31 % 22.66 %	2.14 % 2.26 %
Zoho Mail	5556 5341	4351 4177	1090 1041	115 123	78.31 % 78.21 %	19.62 % 19.49 %	2.07 % 2.30 %
ProtonMail	5564 5420	4405 4235	1043 1068	116 117	79.17 % 78.14 %	18.75 % 19.70 %	2.08 % 2.16 %
Custom Mail	5358 5529	4305 4413	944 994	109 122	80.35 % 79.82 %	17.62 % 17.98 %	2.03 % 2.21 %
iCloud Mail	5424 5548	3991 4073	1320 1355	113 120	73.58 % 73.41 %	24.34 % 24.42 %	2.08 % 2.16 %
Tuta	5520 5297	4346 4211	1060 976	114 110	78.73 % 79.50 %	19.20 % 18.43 %	2.07 % 2.08 %
Juno.com	5487 5392	4361 4287	999 987	127 118	79.48 % 79.51 %	18.21 % 18.30 %	2.31 % 2.19 %
Mailfence	5532 5386	4364 4241	1065 1020	103 125	78.89 % 78.74 %	19.25 % 18.94 %	1.86 % 2.32 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.