mailtrap and MailChimp Email Deliverability Comparison

mailtrap

MailChimp

In this comparison, the deliverability of mailtrap and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.191 75.513	58.940 59.815	14.180 14.570	1.609 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.44 % 79.21 %	19.11 % 19.29 %	2.17 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5539 5755	4384 4524	1050 1147	115 119	79.15 % 78.61 %	18.96 % 19.93 %	2.08 % 2.07 %
Elektronics	5801 5687	4646 4519	1069 1090	120 115	80.09 % 79.46 %	18.43 % 19.17 %	2.07 % 2.02 %
Entertainment	5843 6048	4643 4743	1140 1211	118 129	79.46 % 78.42 %	19.51 % 20.02 %	2.02 % 2.13 %
Cosmetics & Beauty	5592 5894	4443 4716	1048 1075	132 134	79.45 % 80.01 %	18.74 % 18.24 %	2.36 % 2.27 %
Food & Drink	5451 6110	4295 4806	1076 1202	117 142	78.79 % 78.66 %	19.74 % 19.67 %	2.15 % 2.32 %
Home & Garden	5674 5541	4494 4344	1099 1105	133 123	79.20 % 78.40 %	19.37 % 19.94 %	2.34 % 2.22 %
Finance	5566 5767	4543 4702	939 988	112 117	81.62 % 81.53 %	16.87 % 17.13 %	2.01 % 2.03 %
Health	5872 5806	4792 4768	995 975	126 123	81.61 % 82.12 %	16.94 % 16.79 %	2.15 % 2.12 %
Pets	5880 5726	4685 4537	1123 1090	128 127	79.68 % 79.24 %	19.10 % 19.04 %	2.18 % 2.22 %
Sport & Fitness	5830 5840	4599 4610	1133 1157	122 122	78.89 % 78.94 %	19.43 % 19.81 %	2.09 % 2.09 %
Job & Career	5782 5775	4495 4475	1207 1209	130 124	77.74 % 77.49 %	20.88 % 20.94 %	2.25 % 2.15 %
Dating	5698 5705	4355 4363	1270 1252	132 118	76.43 % 76.48 %	22.29 % 21.95 %	2.32 % 2.07 %
Other	5663 5859	4566 4708	1031 1069	124 125	80.63 % 80.36 %	18.21 % 18.25 %	2.19 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5413 5571	4170 4262	1174 1233	131 108	77.04 % 76.50 %	21.69 % 22.13 %	2.42 % 1.94 %
Outlook Mail	5453 5371	4248 4200	1149 1113	114 111	77.90 % 78.20 %	21.07 % 20.72 %	2.09 % 2.07 %
Yahoo Mail	5507 5406	4355 4205	1078 1085	124 126	79.08 % 77.78 %	19.58 % 20.07 %	2.25 % 2.33 %
AOL Mail	5373 5645	4248 4437	1050 1124	118 123	79.06 % 78.60 %	19.54 % 19.91 %	2.20 % 2.18 %
Mail.com	5459 5653	4395 4537	990 1028	112 126	80.51 % 80.26 %	18.14 % 18.19 %	2.05 % 2.23 %
Yandex Mail	5398 5417	4262 4253	1073 1073	115 124	78.96 % 78.51 %	19.88 % 19.81 %	2.13 % 2.29 %
GMX Mail	5521 5638	4360 4383	1098 1202	120 111	78.97 % 77.74 %	19.89 % 21.32 %	2.17 % 1.97 %
Zoho Mail	5398 5479	4314 4417	998 1005	113 126	79.92 % 80.62 %	18.49 % 18.34 %	2.09 % 2.30 %
ProtonMail	5177 5535	4197 4464	892 986	111 112	81.07 % 80.65 %	17.23 % 17.81 %	2.14 % 2.02 %
Custom Mail	5573 5423	4543 4450	961 890	121 105	81.52 % 82.06 %	17.24 % 16.41 %	2.17 % 1.94 %
iCloud Mail	5332 5295	4113 4057	1124 1187	118 109	77.14 % 76.62 %	21.08 % 22.42 %	2.21 % 2.06 %
Tuta	5292 5554	4272 4492	927 978	111 126	80.73 % 80.88 %	17.52 % 17.61 %	2.10 % 2.27 %
Juno.com	5387 5565	4357 4502	945 949	120 123	80.88 % 80.90 %	17.54 % 17.05 %	2.23 % 2.21 %
Mailfence	3908 3961	3106 3156	721 717	81 88	79.48 % 79.68 %	18.45 % 18.10 %	2.07 % 2.22 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.