mailtrap and MailChimp Email Deliverability Comparison

mailtrap

MailChimp

In this comparison, the deliverability of mailtrap and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.424 77.274	58.342 59.590	15.476 15.974	1.606 1.710

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.35 % 77.12 %	20.52 % 20.67 %	2.13 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5663 5915	4369 4534	1180 1248	114 133	77.15 % 76.65 %	20.84 % 21.10 %	2.01 % 2.25 %
Elektronics	5855 5727	4569 4455	1166 1154	120 118	78.04 % 77.79 %	19.91 % 20.15 %	2.05 % 2.06 %
Entertainment	5925 6159	4593 4695	1212 1325	120 139	77.52 % 76.23 %	20.46 % 21.51 %	2.03 % 2.26 %
Cosmetics & Beauty	5743 6057	4433 4701	1172 1217	138 139	77.19 % 77.61 %	20.41 % 20.09 %	2.40 % 2.29 %
Food & Drink	5745 6135	4399 4687	1224 1303	122 145	76.57 % 76.40 %	21.31 % 21.24 %	2.12 % 2.36 %
Home & Garden	5744 5751	4413 4385	1205 1234	126 132	76.83 % 76.25 %	20.98 % 21.46 %	2.19 % 2.30 %
Finance	5688 5913	4585 4765	990 1028	113 120	80.61 % 80.59 %	17.41 % 17.39 %	1.99 % 2.03 %
Health	5877 5947	4758 4821	996 994	123 132	80.96 % 81.07 %	16.95 % 16.71 %	2.09 % 2.22 %
Pets	5945 5798	4578 4460	1237 1207	130 131	77.01 % 76.92 %	20.81 % 20.82 %	2.19 % 2.26 %
Sport & Fitness	5805 6016	4435 4602	1247 1287	123 127	76.40 % 76.50 %	21.48 % 21.39 %	2.12 % 2.11 %
Job & Career	5819 5975	4384 4473	1311 1370	124 132	75.34 % 74.86 %	22.53 % 22.93 %	2.13 % 2.21 %
Dating	5903 5860	4328 4295	1445 1441	130 124	73.32 % 73.29 %	24.48 % 24.59 %	2.20 % 2.12 %
Other	5712 6021	4498 4717	1091 1166	123 138	78.75 % 78.34 %	19.10 % 19.37 %	2.15 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5528 5556	4069 4079	1325 1364	134 113	73.61 % 73.42 %	23.97 % 24.55 %	2.42 % 2.03 %
Outlook Mail	5436 5533	4092 4172	1232 1244	112 117	75.28 % 75.40 %	22.66 % 22.48 %	2.06 % 2.11 %
Yahoo Mail	5500 5422	4214 4089	1169 1199	117 134	76.62 % 75.41 %	21.25 % 22.11 %	2.13 % 2.47 %
AOL Mail	5408 5588	4143 4253	1145 1209	120 126	76.61 % 76.11 %	21.17 % 21.64 %	2.22 % 2.25 %
Mail.com	5370 5585	4230 4405	1032 1052	108 128	78.77 % 78.87 %	19.22 % 18.84 %	2.01 % 2.29 %
Yandex Mail	5521 5389	4214 4131	1192 1136	115 122	76.33 % 76.66 %	21.59 % 21.08 %	2.08 % 2.26 %
GMX Mail	5459 5705	4154 4285	1187 1300	118 120	76.09 % 75.11 %	21.74 % 22.79 %	2.16 % 2.10 %
Zoho Mail	5404 5500	4201 4299	1084 1071	119 130	77.74 % 78.16 %	20.06 % 19.47 %	2.20 % 2.36 %
ProtonMail	5296 5578	4218 4408	968 1053	110 117	79.65 % 79.02 %	18.28 % 18.88 %	2.08 % 2.10 %
Custom Mail	5395 5464	4346 4439	941 914	108 111	80.56 % 81.24 %	17.44 % 16.73 %	2.00 % 2.03 %
iCloud Mail	5236 5377	3887 3927	1237 1336	112 114	74.24 % 73.03 %	23.62 % 24.85 %	2.14 % 2.12 %
Tuta	5352 5557	4245 4377	994 1057	113 123	79.32 % 78.77 %	18.57 % 19.02 %	2.11 % 2.21 %
Juno.com	5182 5539	4104 4401	966 1008	112 130	79.20 % 79.45 %	18.64 % 18.20 %	2.16 % 2.35 %
Mailfence	5337 5481	4225 4325	1004 1031	108 125	79.16 % 78.91 %	18.81 % 18.81 %	2.02 % 2.28 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.