mailtrap and MailChimp Email Deliverability Comparison

mailtrap

MailChimp

In this comparison, the deliverability of mailtrap and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.767 66.382	50.335 51.054	13.133 13.829	1.299 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.72 % 76.91 %	20.28 % 20.83 %	2.01 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4817 5101	3743 3894	984 1089	90 118	77.70 % 76.34 %	20.43 % 21.35 %	1.87 % 2.31 %
Elektronics	5044 4904	3967 3804	980 996	97 104	78.65 % 77.57 %	19.43 % 20.31 %	1.92 % 2.12 %
Entertainment	5093 5369	3959 4076	1037 1171	97 122	77.73 % 75.92 %	20.36 % 21.81 %	1.90 % 2.27 %
Cosmetics & Beauty	4928 5168	3823 4006	994 1041	111 121	77.58 % 77.52 %	20.17 % 20.14 %	2.25 % 2.34 %
Food & Drink	4971 5285	3835 4035	1039 1124	97 126	77.15 % 76.35 %	20.90 % 21.27 %	1.95 % 2.38 %
Home & Garden	4860 4863	3751 3697	1008 1056	101 110	77.18 % 76.02 %	20.74 % 21.71 %	2.08 % 2.26 %
Finance	4863 5073	3923 4069	850 898	90 106	80.67 % 80.21 %	17.48 % 17.70 %	1.85 % 2.09 %
Health	5070 5124	4102 4147	870 861	98 116	80.91 % 80.93 %	17.16 % 16.80 %	1.93 % 2.26 %
Pets	5092 4941	3947 3794	1037 1033	108 114	77.51 % 76.79 %	20.37 % 20.91 %	2.12 % 2.31 %
Sport & Fitness	5019 5173	3859 3949	1061 1111	99 113	76.89 % 76.34 %	21.14 % 21.48 %	1.97 % 2.18 %
Job & Career	5019 5096	3801 3798	1115 1183	103 115	75.73 % 74.53 %	22.22 % 23.21 %	2.05 % 2.26 %
Dating	5066 5038	3725 3682	1231 1241	110 115	73.53 % 73.08 %	24.30 % 24.63 %	2.17 % 2.28 %
Other	4925 5247	3900 4103	927 1025	98 119	79.19 % 78.20 %	18.82 % 19.53 %	1.99 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4705 4814	3484 3525	1116 1190	105 99	74.05 % 73.22 %	23.72 % 24.72 %	2.23 % 2.06 %
Outlook Mail	4682 4762	3528 3581	1067 1078	87 103	75.35 % 75.20 %	22.79 % 22.64 %	1.86 % 2.16 %
Yahoo Mail	4750 4667	3659 3510	994 1038	97 119	77.03 % 75.21 %	20.93 % 22.24 %	2.04 % 2.55 %
AOL Mail	4614 4835	3543 3679	975 1043	96 113	76.79 % 76.09 %	21.13 % 21.57 %	2.08 % 2.34 %
Mail.com	4654 4713	3682 3701	882 903	90 109	79.11 % 78.53 %	18.95 % 19.16 %	1.93 % 2.31 %
Yandex Mail	4758 4602	3652 3523	1014 970	92 109	76.75 % 76.55 %	21.31 % 21.08 %	1.93 % 2.37 %
GMX Mail	4704 4884	3605 3652	1004 1126	95 106	76.64 % 74.77 %	21.34 % 23.05 %	2.02 % 2.17 %
Zoho Mail	4650 4719	3644 3669	912 935	94 115	78.37 % 77.75 %	19.61 % 19.81 %	2.02 % 2.44 %
ProtonMail	4425 4809	3550 3772	787 933	88 104	80.23 % 78.44 %	17.79 % 19.40 %	1.99 % 2.16 %
Custom Mail	4638 4669	3743 3797	804 778	91 94	80.70 % 81.32 %	17.34 % 16.66 %	1.96 % 2.01 %
iCloud Mail	4496 4648	3360 3388	1045 1161	91 99	74.73 % 72.89 %	23.24 % 24.98 %	2.02 % 2.13 %
Tuta	4555 4741	3614 3737	852 898	89 106	79.34 % 78.82 %	18.70 % 18.94 %	1.95 % 2.24 %
Juno.com	4497 4766	3583 3779	819 878	95 109	79.68 % 79.29 %	18.21 % 18.42 %	2.11 % 2.29 %
Mailfence	4639 4753	3688 3741	862 898	89 114	79.50 % 78.71 %	18.58 % 18.89 %	1.92 % 2.40 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.