HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 66.082	50.685 51.160	13.324 13.535	1.463 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.42 %	20.35 % 20.48 %	2.23 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5136	3776 3984	1012 1035	107 117	77.14 % 77.57 %	20.67 % 20.15 %	2.19 % 2.28 %
Elektronics	4936 4977	3863 3884	964 992	109 101	78.26 % 78.04 %	19.53 % 19.93 %	2.21 % 2.03 %
Entertainment	5054 5090	3903 3923	1046 1055	105 112	77.23 % 77.07 %	20.70 % 20.73 %	2.08 % 2.20 %
Cosmetics & Beauty	4988 5184	3870 4023	1010 1054	108 107	77.59 % 77.60 %	20.25 % 20.33 %	2.17 % 2.06 %
Food & Drink	5071 5275	3918 4053	1036 1108	117 114	77.26 % 76.83 %	20.43 % 21.00 %	2.31 % 2.16 %
Home & Garden	5056 4841	3891 3737	1046 1002	119 102	76.96 % 77.19 %	20.69 % 20.70 %	2.35 % 2.11 %
Finance	4956 4984	3977 4024	869 864	110 96	80.25 % 80.74 %	17.53 % 17.34 %	2.22 % 1.93 %
Health	5162 5118	4162 4140	873 872	127 106	80.63 % 80.89 %	16.91 % 17.04 %	2.46 % 2.07 %
Pets	5158 4994	3933 3849	1102 1034	123 111	76.25 % 77.07 %	21.36 % 20.70 %	2.38 % 2.22 %
Sport & Fitness	5076 5103	3909 3901	1065 1104	102 98	77.01 % 76.45 %	20.98 % 21.63 %	2.01 % 1.92 %
Job & Career	4884 5105	3672 3861	1100 1133	112 111	75.18 % 75.63 %	22.52 % 22.19 %	2.29 % 2.17 %
Dating	5216 5136	3849 3754	1263 1280	104 102	73.79 % 73.09 %	24.21 % 24.92 %	1.99 % 1.99 %
Other	5020 5139	3962 4027	938 1002	120 110	78.92 % 78.36 %	18.69 % 19.50 %	2.39 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4768	3380 3505	1111 1166	113 97	73.41 % 73.51 %	24.13 % 24.45 %	2.45 % 2.03 %
Outlook Mail	4670 4707	3530 3566	1042 1045	98 96	75.59 % 75.76 %	22.31 % 22.20 %	2.10 % 2.04 %
Yahoo Mail	4833 4679	3698 3546	1029 1029	106 104	76.52 % 75.79 %	21.29 % 21.99 %	2.19 % 2.22 %
AOL Mail	4796 4750	3648 3617	1041 1018	107 115	76.06 % 76.15 %	21.71 % 21.43 %	2.23 % 2.42 %
Mail.com	4642 4786	3626 3790	919 898	97 98	78.11 % 79.19 %	19.80 % 18.76 %	2.09 % 2.05 %
Yandex Mail	4476 4665	3445 3606	935 963	96 96	76.97 % 77.30 %	20.89 % 20.64 %	2.14 % 2.06 %
GMX Mail	4705 4801	3593 3630	1010 1074	102 97	76.37 % 75.61 %	21.47 % 22.37 %	2.17 % 2.02 %
Zoho Mail	4616 4693	3636 3693	890 896	90 104	78.77 % 78.69 %	19.28 % 19.09 %	1.95 % 2.22 %
ProtonMail	4477 4705	3518 3720	852 887	107 98	78.58 % 79.06 %	19.03 % 18.85 %	2.39 % 2.08 %
Custom Mail	4604 4677	3686 3780	813 807	105 90	80.06 % 80.82 %	17.66 % 17.25 %	2.28 % 1.92 %
iCloud Mail	4827 4582	3553 3382	1168 1110	106 90	73.61 % 73.81 %	24.20 % 24.23 %	2.20 % 1.96 %
Tuta	4676 4734	3733 3727	831 908	112 99	79.83 % 78.73 %	17.77 % 19.18 %	2.40 % 2.09 %
Juno.com	4780 4865	3858 3883	813 874	109 108	80.71 % 79.82 %	17.01 % 17.97 %	2.28 % 2.22 %
Mailfence	4766 4670	3781 3715	870 860	115 95	79.33 % 79.55 %	18.25 % 18.42 %	2.41 % 2.03 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.