HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 64.544	52.236 51.065	11.235 12.507	1.172 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 79.12 %	17.49 % 19.38 %	1.82 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4875	4000 3825	875 979	96 106	80.84 % 78.46 %	17.68 % 20.08 %	1.94 % 2.17 %
Elektronics	4767 4838	3908 3830	803 942	84 103	81.98 % 79.16 %	16.84 % 19.47 %	1.76 % 2.13 %
Entertainment	4801 5193	3896 4062	843 1048	88 118	81.15 % 78.22 %	17.56 % 20.18 %	1.83 % 2.27 %
Cosmetics & Beauty	4762 4990	3897 3989	813 913	88 119	81.84 % 79.94 %	17.07 % 18.30 %	1.85 % 2.38 %
Food & Drink	4908 5230	3987 4120	880 1021	92 129	81.23 % 78.78 %	17.93 % 19.52 %	1.87 % 2.47 %
Home & Garden	4970 4733	4027 3704	880 949	93 111	81.03 % 78.26 %	17.71 % 20.05 %	1.87 % 2.35 %
Finance	5054 4973	4233 4052	764 855	93 106	83.76 % 81.48 %	15.12 % 17.19 %	1.84 % 2.13 %
Health	5160 4995	4324 4094	778 847	94 114	83.80 % 81.96 %	15.08 % 16.96 %	1.82 % 2.28 %
Pets	5111 4933	4107 3909	942 937	90 115	80.36 % 79.24 %	18.43 % 18.99 %	1.76 % 2.33 %
Sport & Fitness	5079 4958	4098 3915	916 983	92 109	80.69 % 78.96 %	18.04 % 19.83 %	1.81 % 2.20 %
Job & Career	4919 4998	3914 3859	949 1057	94 115	79.57 % 77.21 %	19.29 % 21.15 %	1.91 % 2.30 %
Dating	4837 4840	3808 3712	976 1048	76 108	78.73 % 76.69 %	20.18 % 21.65 %	1.57 % 2.23 %
Other	4905 4988	4037 3994	816 928	92 109	82.30 % 80.07 %	16.64 % 18.60 %	1.88 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4820	3645 3701	907 1051	88 100	79.31 % 76.78 %	19.73 % 21.80 %	1.91 % 2.07 %
Outlook Mail	4930 4592	3947 3603	908 943	87 99	80.06 % 78.46 %	18.42 % 20.54 %	1.76 % 2.16 %
Yahoo Mail	4660 4594	3761 3586	842 906	83 112	80.71 % 78.06 %	18.07 % 19.72 %	1.78 % 2.44 %
AOL Mail	4836 4861	3904 3820	893 969	85 111	80.73 % 78.58 %	18.47 % 19.93 %	1.76 % 2.28 %
Mail.com	4772 4827	3915 3873	813 880	78 112	82.04 % 80.24 %	17.04 % 18.23 %	1.63 % 2.32 %
Yandex Mail	4579 4728	3732 3693	804 953	80 115	81.50 % 78.11 %	17.56 % 20.16 %	1.75 % 2.43 %
GMX Mail	4742 4845	3829 3773	852 1031	90 99	80.75 % 77.87 %	17.97 % 21.28 %	1.90 % 2.04 %
Zoho Mail	4617 4651	3788 3739	784 866	78 115	82.04 % 80.39 %	16.98 % 18.62 %	1.69 % 2.47 %
ProtonMail	4548 4713	3748 3793	748 845	89 102	82.41 % 80.48 %	16.45 % 17.93 %	1.96 % 2.16 %
Custom Mail	4592 4655	3825 3809	710 772	85 96	83.30 % 81.83 %	15.46 % 16.58 %	1.85 % 2.06 %
iCloud Mail	4740 4525	3726 3464	955 1020	83 99	78.61 % 76.55 %	20.15 % 22.54 %	1.75 % 2.19 %
Tuta	4574 4762	3807 3840	725 848	88 116	83.23 % 80.64 %	15.85 % 17.81 %	1.92 % 2.44 %
Juno.com	4790 4807	3997 3870	726 835	93 111	83.44 % 80.51 %	15.16 % 17.37 %	1.94 % 2.31 %
Mailfence	3245 3164	2612 2501	568 588	65 75	80.49 % 79.05 %	17.50 % 18.58 %	2.00 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.