HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 65.267	51.721 51.137	12.211 13.071	1.231 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 78.35 %	18.81 % 20.03 %	1.90 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 4987	3887 3871	954 1037	95 101	78.99 % 77.62 %	19.39 % 20.79 %	1.93 % 2.03 %
Elektronics	4889 4907	3946 3871	868 970	92 94	80.71 % 78.89 %	17.75 % 19.77 %	1.88 % 1.92 %
Entertainment	5035 5288	3990 4105	968 1108	94 111	79.25 % 77.63 %	19.23 % 20.95 %	1.87 % 2.10 %
Cosmetics & Beauty	4811 5049	3863 3985	877 967	92 114	80.30 % 78.93 %	18.23 % 19.15 %	1.91 % 2.26 %
Food & Drink	5038 5265	4013 4089	960 1079	98 121	79.65 % 77.66 %	19.06 % 20.49 %	1.95 % 2.30 %
Home & Garden	5007 4715	3975 3648	951 985	99 102	79.39 % 77.37 %	18.99 % 20.89 %	1.98 % 2.16 %
Finance	4972 5020	4096 4070	801 868	93 98	82.38 % 81.08 %	16.11 % 17.29 %	1.87 % 1.95 %
Health	5130 5008	4229 4086	824 840	104 103	82.44 % 81.59 %	16.06 % 16.77 %	2.03 % 2.06 %
Pets	5162 4928	4064 3860	1023 989	95 105	78.73 % 78.33 %	19.82 % 20.07 %	1.84 % 2.13 %
Sport & Fitness	5037 5039	3977 3930	978 1033	91 103	78.96 % 77.99 %	19.42 % 20.50 %	1.81 % 2.04 %
Job & Career	4916 4989	3805 3816	1034 1090	94 104	77.40 % 76.49 %	21.03 % 21.85 %	1.91 % 2.08 %
Dating	5047 4949	3869 3721	1101 1147	85 99	76.66 % 75.19 %	21.81 % 23.18 %	1.68 % 2.00 %
Other	4955 5123	4007 4085	872 958	99 106	80.87 % 79.74 %	17.60 % 18.70 %	2.00 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4801	3509 3618	1001 1136	95 87	76.67 % 75.36 %	21.87 % 23.66 %	2.08 % 1.81 %
Outlook Mail	4858 4589	3796 3525	971 997	85 89	78.14 % 76.81 %	19.99 % 21.73 %	1.75 % 1.94 %
Yahoo Mail	4612 4637	3634 3550	909 970	86 108	78.79 % 76.56 %	19.71 % 20.92 %	1.86 % 2.33 %
AOL Mail	4848 4887	3825 3788	962 1014	89 103	78.90 % 77.51 %	19.84 % 20.75 %	1.84 % 2.11 %
Mail.com	4734 4789	3815 3814	861 902	80 104	80.59 % 79.64 %	18.19 % 18.83 %	1.69 % 2.17 %
Yandex Mail	4565 4681	3649 3641	856 958	85 105	79.93 % 77.78 %	18.75 % 20.47 %	1.86 % 2.24 %
GMX Mail	4689 4864	3692 3723	919 1076	91 93	78.74 % 76.54 %	19.60 % 22.12 %	1.94 % 1.91 %
Zoho Mail	4630 4722	3737 3765	838 890	77 108	80.71 % 79.73 %	18.10 % 18.85 %	1.66 % 2.29 %
ProtonMail	4596 4729	3709 3786	821 870	94 94	80.70 % 80.06 %	17.86 % 18.40 %	2.05 % 1.99 %
Custom Mail	4607 4626	3767 3781	763 770	86 87	81.77 % 81.73 %	16.56 % 16.65 %	1.87 % 1.88 %
iCloud Mail	4778 4499	3635 3371	1070 1073	91 89	76.08 % 74.93 %	22.39 % 23.85 %	1.90 % 1.98 %
Tuta	4638 4741	3797 3807	775 856	94 103	81.87 % 80.30 %	16.71 % 18.06 %	2.03 % 2.17 %
Juno.com	4796 4741	3931 3812	781 842	95 103	81.96 % 80.40 %	16.28 % 17.76 %	1.98 % 2.17 %
Mailfence	3992 3961	3225 3156	684 717	83 88	80.79 % 79.68 %	17.13 % 18.10 %	2.08 % 2.22 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.