HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.936	50.039 51.160	13.466 13.384	1.562 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.59 %	20.70 % 20.30 %	2.40 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5099	3726 3965	1029 1019	108 115	76.62 % 77.76 %	21.16 % 19.98 %	2.22 % 2.26 %
Elektronics	4968 5008	3866 3919	984 990	118 99	77.82 % 78.25 %	19.81 % 19.77 %	2.38 % 1.98 %
Entertainment	5025 5033	3859 3870	1051 1048	115 115	76.80 % 76.89 %	20.92 % 20.82 %	2.29 % 2.28 %
Cosmetics & Beauty	4922 5185	3796 4035	1014 1039	112 111	77.12 % 77.82 %	20.60 % 20.04 %	2.28 % 2.14 %
Food & Drink	5133 5184	3927 3994	1076 1077	130 113	76.50 % 77.04 %	20.96 % 20.78 %	2.53 % 2.18 %
Home & Garden	4925 4912	3779 3806	1026 998	120 108	76.73 % 77.48 %	20.83 % 20.32 %	2.44 % 2.20 %
Finance	4894 5032	3902 4079	874 852	118 101	79.73 % 81.06 %	17.86 % 16.93 %	2.41 % 2.01 %
Health	5098 5110	4068 4145	892 860	138 105	79.80 % 81.12 %	17.50 % 16.83 %	2.71 % 2.05 %
Pets	5109 4968	3877 3822	1101 1042	131 104	75.89 % 76.93 %	21.55 % 20.97 %	2.56 % 2.09 %
Sport & Fitness	5042 5174	3872 3965	1062 1105	108 104	76.79 % 76.63 %	21.06 % 21.36 %	2.14 % 2.01 %
Job & Career	4978 5121	3726 3890	1132 1122	120 109	74.85 % 75.96 %	22.74 % 21.91 %	2.41 % 2.13 %
Dating	5182 5104	3766 3750	1299 1256	117 98	72.67 % 73.47 %	25.07 % 24.61 %	2.26 % 1.92 %
Other	4928 5006	3875 3920	926 976	127 110	78.63 % 78.31 %	18.79 % 19.50 %	2.58 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4713	3360 3478	1157 1139	122 96	72.43 % 73.80 %	24.94 % 24.17 %	2.63 % 2.04 %
Outlook Mail	4580 4690	3447 3564	1028 1027	105 99	75.26 % 75.99 %	22.45 % 21.90 %	2.29 % 2.11 %
Yahoo Mail	4883 4677	3709 3550	1056 1021	118 106	75.96 % 75.90 %	21.63 % 21.83 %	2.42 % 2.27 %
AOL Mail	4767 4716	3606 3603	1048 1001	113 112	75.65 % 76.40 %	21.98 % 21.23 %	2.37 % 2.37 %
Mail.com	4606 4803	3563 3813	935 892	108 98	77.36 % 79.39 %	20.30 % 18.57 %	2.34 % 2.04 %
Yandex Mail	4460 4594	3411 3559	948 948	101 87	76.48 % 77.47 %	21.26 % 20.64 %	2.26 % 1.89 %
GMX Mail	4616 4720	3478 3556	1027 1066	111 98	75.35 % 75.34 %	22.25 % 22.58 %	2.40 % 2.08 %
Zoho Mail	4667 4722	3640 3721	926 901	101 100	77.99 % 78.80 %	19.84 % 19.08 %	2.16 % 2.12 %
ProtonMail	4559 4770	3577 3778	868 889	114 103	78.46 % 79.20 %	19.04 % 18.64 %	2.50 % 2.16 %
Custom Mail	4572 4779	3645 3872	819 809	108 98	79.72 % 81.02 %	17.91 % 16.93 %	2.36 % 2.05 %
iCloud Mail	4699 4637	3437 3432	1149 1108	113 97	73.14 % 74.01 %	24.45 % 23.89 %	2.40 % 2.09 %
Tuta	4599 4747	3659 3763	826 884	114 100	79.56 % 79.27 %	17.96 % 18.62 %	2.48 % 2.11 %
Juno.com	4774 4755	3832 3805	826 844	116 106	80.27 % 80.02 %	17.30 % 17.75 %	2.43 % 2.23 %
Mailfence	4646 4613	3675 3666	853 855	118 92	79.10 % 79.47 %	18.36 % 18.53 %	2.54 % 1.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.