HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 436.716	345.114 334.666	80.069 85.970	13.678 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 76.63 %	18.24 % 19.69 %	3.12 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 33707	27698 26813	5258 5793	927 1101	81.75 % 79.55 %	15.52 % 17.19 %	2.74 % 3.27 %
Elektronics	33926 33735	26921 26154	6027 6409	978 1172	79.35 % 77.53 %	17.77 % 19.00 %	2.88 % 3.47 %
Entertainment	33823 33216	26496 25344	6199 6602	1128 1270	78.34 % 76.30 %	18.33 % 19.88 %	3.34 % 3.82 %
Cosmetics & Beauty	33971 33580	26646 25695	6251 6651	1074 1234	78.44 % 76.52 %	18.40 % 19.81 %	3.16 % 3.67 %
Food & Drink	33527 33653	27335 26800	5219 5749	973 1104	81.53 % 79.64 %	15.57 % 17.08 %	2.90 % 3.28 %
Home & Garden	33831 34056	27669 27087	5231 5864	931 1105	81.79 % 79.54 %	15.46 % 17.22 %	2.75 % 3.24 %
Finance	33917 33485	25564 24596	7190 7534	1163 1355	75.37 % 73.45 %	21.20 % 22.50 %	3.43 % 4.05 %
Health	33520 33764	25605 25060	6809 7402	1106 1302	76.39 % 74.22 %	20.31 % 21.92 %	3.30 % 3.86 %
Pets	33797 32846	27211 25927	5578 5758	1008 1161	80.51 % 78.94 %	16.50 % 17.53 %	2.98 % 3.53 %
Sport & Fitness	33692 33031	26140 25021	6465 6728	1087 1282	77.59 % 75.75 %	19.19 % 20.37 %	3.23 % 3.88 %
Job & Career	33381 33466	25631 25014	6576 7067	1174 1385	76.78 % 74.74 %	19.70 % 21.12 %	3.52 % 4.14 %
Dating	34015 34524	25070 24682	7776 8403	1169 1439	73.70 % 71.49 %	22.86 % 24.34 %	3.44 % 4.17 %
Other	33578 33653	27128 26473	5490 6010	960 1170	80.79 % 78.66 %	16.35 % 17.86 %	2.86 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 42797	32383 31217	9353 9797	1519 1783	74.87 % 72.94 %	21.62 % 22.89 %	3.51 % 4.17 %
Outlook Mail	43108 42276	32639 31349	8956 9233	1513 1694	75.71 % 74.15 %	20.78 % 21.84 %	3.51 % 4.01 %
Yahoo Mail	42930 42686	33638 32512	7935 8550	1357 1624	78.36 % 76.17 %	18.48 % 20.03 %	3.16 % 3.80 %
AOL Mail	42501 43038	33342 32769	7843 8653	1316 1616	78.45 % 76.14 %	18.45 % 20.11 %	3.10 % 3.75 %
Mail.com	42947 42806	34146 33015	7504 8220	1297 1571	79.51 % 77.13 %	17.47 % 19.20 %	3.02 % 3.67 %
Yandex Mail	43116 42868	33098 32101	8560 9112	1458 1655	76.77 % 74.88 %	19.85 % 21.26 %	3.38 % 3.86 %
GMX Mail	43066 42687	34063 33001	7747 8193	1256 1493	79.09 % 77.31 %	17.99 % 19.19 %	2.92 % 3.50 %
Zoho Mail	42450 42895	34150 33477	7062 7985	1238 1433	80.45 % 78.04 %	16.64 % 18.62 %	2.92 % 3.34 %
ProtonMail	42534 42174	34351 33117	7037 7632	1146 1425	80.76 % 78.52 %	16.54 % 18.10 %	2.69 % 3.38 %
Custom Mail	42667 42398	34818 33784	6665 7220	1184 1394	81.60 % 79.68 %	15.62 % 17.03 %	2.77 % 3.29 %
iCloud Mail	3292 3462	2580 2688	562 590	150 184	78.37 % 77.64 %	17.07 % 17.04 %	4.56 % 5.31 %
Tuta	3521 3355	2962 2855	437 405	122 95	84.12 % 85.10 %	12.41 % 12.07 %	3.46 % 2.83 %
Juno.com	3474 3274	2944 2781	408 380	122 113	84.74 % 84.94 %	11.74 % 11.61 %	3.51 % 3.45 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.