HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 76.739	58.417 60.005	16.122 15.302	1.778 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 78.19 %	21.13 % 19.94 %	2.33 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 6027	4399 4727	1231 1181	129 119	76.38 % 78.43 %	21.38 % 19.60 %	2.24 % 1.97 %
Elektronics	5987 5905	4618 4674	1228 1129	141 102	77.13 % 79.15 %	20.51 % 19.12 %	2.36 % 1.73 %
Entertainment	5705 5930	4350 4613	1225 1199	130 118	76.25 % 77.79 %	21.47 % 20.22 %	2.28 % 1.99 %
Cosmetics & Beauty	5801 5984	4416 4703	1253 1155	132 126	76.12 % 78.59 %	21.60 % 19.30 %	2.28 % 2.11 %
Food & Drink	5993 5720	4578 4440	1270 1167	145 113	76.39 % 77.62 %	21.19 % 20.40 %	2.42 % 1.98 %
Home & Garden	5838 5892	4482 4587	1223 1186	133 119	76.77 % 77.85 %	20.95 % 20.13 %	2.28 % 2.02 %
Finance	5546 5806	4457 4741	968 959	121 106	80.36 % 81.66 %	17.45 % 16.52 %	2.18 % 1.83 %
Health	6076 6004	4856 4873	1069 1034	151 97	79.92 % 81.16 %	17.59 % 17.22 %	2.49 % 1.62 %
Pets	6015 5926	4559 4588	1312 1229	144 109	75.79 % 77.42 %	21.81 % 20.74 %	2.39 % 1.84 %
Sport & Fitness	5788 5900	4417 4585	1236 1209	135 106	76.31 % 77.71 %	21.35 % 20.49 %	2.33 % 1.80 %
Job & Career	6033 5958	4488 4566	1407 1273	138 119	74.39 % 76.64 %	23.32 % 21.37 %	2.29 % 2.00 %
Dating	6032 5887	4316 4323	1576 1473	140 91	71.55 % 73.43 %	26.13 % 25.02 %	2.32 % 1.55 %
Other	5744 5800	4481 4585	1124 1108	139 107	78.01 % 79.05 %	19.57 % 19.10 %	2.42 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5593	3926 4190	1378 1296	131 107	72.24 % 74.92 %	25.35 % 23.17 %	2.41 % 1.91 %
Outlook Mail	5458 5529	4093 4217	1252 1215	113 97	74.99 % 76.27 %	22.94 % 21.98 %	2.07 % 1.75 %
Yahoo Mail	5693 5348	4265 4113	1295 1136	133 99	74.92 % 76.91 %	22.75 % 21.24 %	2.34 % 1.85 %
AOL Mail	5472 5571	4130 4329	1215 1138	127 104	75.48 % 77.71 %	22.20 % 20.43 %	2.32 % 1.87 %
Mail.com	5610 5591	4339 4452	1140 1034	131 105	77.34 % 79.63 %	20.32 % 18.49 %	2.34 % 1.88 %
Yandex Mail	5237 5337	3993 4137	1139 1112	105 88	76.25 % 77.52 %	21.75 % 20.84 %	2.00 % 1.65 %
GMX Mail	5568 5458	4176 4176	1264 1179	128 103	75.00 % 76.51 %	22.70 % 21.60 %	2.30 % 1.89 %
Zoho Mail	5406 5587	4191 4447	1080 1039	135 101	77.52 % 79.60 %	19.98 % 18.60 %	2.50 % 1.81 %
ProtonMail	5386 5463	4259 4395	996 970	131 98	79.08 % 80.45 %	18.49 % 17.76 %	2.43 % 1.79 %
Custom Mail	5249 5293	4188 4277	943 917	118 99	79.79 % 80.80 %	17.97 % 17.32 %	2.25 % 1.87 %
iCloud Mail	5507 5402	4018 4024	1347 1276	142 102	72.96 % 74.49 %	24.46 % 23.62 %	2.58 % 1.89 %
Tuta	5269 5611	4132 4479	1014 1023	123 109	78.42 % 79.83 %	19.24 % 18.23 %	2.33 % 1.94 %
Juno.com	5456 5417	4291 4350	1044 945	121 122	78.65 % 80.30 %	19.13 % 17.45 %	2.22 % 2.25 %
Mailfence	5571 5539	4416 4419	1015 1022	140 98	79.27 % 79.78 %	18.22 % 18.45 %	2.51 % 1.77 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.