HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 66.170	50.869 51.279	13.378 13.498	1.453 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 77.50 %	20.36 % 20.40 %	2.21 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5120	3826 3951	1050 1056	110 113	76.73 % 77.17 %	21.06 % 20.63 %	2.21 % 2.21 %
Elektronics	5025 4901	3942 3847	976 956	107 98	78.45 % 78.49 %	19.42 % 19.51 %	2.13 % 2.00 %
Entertainment	5037 5184	3877 3990	1056 1082	104 112	76.97 % 76.97 %	20.96 % 20.87 %	2.06 % 2.16 %
Cosmetics & Beauty	4901 5182	3811 4025	982 1048	108 109	77.76 % 77.67 %	20.04 % 20.22 %	2.20 % 2.10 %
Food & Drink	5093 5293	3945 4058	1031 1117	117 118	77.46 % 76.67 %	20.24 % 21.10 %	2.30 % 2.23 %
Home & Garden	5017 4882	3868 3759	1033 1017	116 106	77.10 % 77.00 %	20.59 % 20.83 %	2.31 % 2.17 %
Finance	5013 5029	4028 4060	875 872	110 97	80.35 % 80.73 %	17.45 % 17.34 %	2.19 % 1.93 %
Health	5187 5101	4192 4143	871 850	124 108	80.82 % 81.22 %	16.79 % 16.66 %	2.39 % 2.12 %
Pets	5250 4972	4012 3836	1121 1029	117 107	76.42 % 77.15 %	21.35 % 20.70 %	2.23 % 2.15 %
Sport & Fitness	5096 5219	3913 3994	1077 1119	106 106	76.79 % 76.53 %	21.13 % 21.44 %	2.08 % 2.03 %
Job & Career	4881 5106	3657 3866	1111 1133	113 107	74.92 % 75.71 %	22.76 % 22.19 %	2.32 % 2.10 %
Dating	5203 5048	3839 3711	1262 1239	102 98	73.78 % 73.51 %	24.26 % 24.54 %	1.96 % 1.94 %
Other	5011 5133	3959 4039	933 980	119 114	79.01 % 78.69 %	18.62 % 19.09 %	2.37 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4838	3337 3557	1092 1183	112 98	73.49 % 73.52 %	24.05 % 24.45 %	2.47 % 2.03 %
Outlook Mail	4712 4761	3569 3595	1047 1070	96 96	75.74 % 75.51 %	22.22 % 22.47 %	2.04 % 2.02 %
Yahoo Mail	4775 4634	3655 3501	1016 1024	104 109	76.54 % 75.55 %	21.28 % 22.10 %	2.18 % 2.35 %
AOL Mail	4783 4734	3644 3611	1036 1018	103 105	76.19 % 76.28 %	21.66 % 21.50 %	2.15 % 2.22 %
Mail.com	4713 4888	3678 3873	939 908	96 107	78.04 % 79.23 %	19.92 % 18.58 %	2.04 % 2.19 %
Yandex Mail	4520 4597	3477 3554	946 945	97 98	76.92 % 77.31 %	20.93 % 20.56 %	2.15 % 2.13 %
GMX Mail	4751 4857	3620 3686	1029 1076	102 95	76.19 % 75.89 %	21.66 % 22.15 %	2.15 % 1.96 %
Zoho Mail	4699 4694	3707 3687	903 902	89 105	78.89 % 78.55 %	19.22 % 19.22 %	1.89 % 2.24 %
ProtonMail	4550 4821	3571 3833	874 890	105 98	78.48 % 79.51 %	19.21 % 18.46 %	2.31 % 2.03 %
Custom Mail	4673 4634	3734 3781	830 764	109 89	79.91 % 81.59 %	17.76 % 16.49 %	2.33 % 1.92 %
iCloud Mail	4755 4504	3497 3317	1153 1099	105 88	73.54 % 73.65 %	24.25 % 24.40 %	2.21 % 1.95 %
Tuta	4640 4738	3706 3741	822 899	112 98	79.87 % 78.96 %	17.72 % 18.97 %	2.41 % 2.07 %
Juno.com	4835 4781	3900 3831	825 843	110 107	80.66 % 80.13 %	17.06 % 17.63 %	2.28 % 2.24 %
Mailfence	4753 4689	3774 3712	866 877	113 100	79.40 % 79.16 %	18.22 % 18.70 %	2.38 % 2.13 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.