HubSpot and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.423
401.329
|
316.083
305.310
|
75.022
81.246
|
12.318
14.773
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.35 %
76.07 %
|
18.60 %
20.24 %
|
3.05 %
3.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
31130
30997
|
25382
24500
|
4916
5482
|
832
1015
|
81.54 %
79.04 %
|
15.79 %
17.69 %
|
2.67 %
3.27 %
|
Elektronics |
31248
30962
|
24699
23813
|
5667
6061
|
882
1088
|
79.04 %
76.91 %
|
18.14 %
19.58 %
|
2.82 %
3.51 %
|
Entertainment |
31042
30509
|
24223
23092
|
5801
6234
|
1018
1183
|
78.03 %
75.69 %
|
18.69 %
20.43 %
|
3.28 %
3.88 %
|
Cosmetics & Beauty |
31281
30907
|
24453
23473
|
5865
6300
|
963
1134
|
78.17 %
75.95 %
|
18.75 %
20.38 %
|
3.08 %
3.67 %
|
Food & Drink |
30817
31020
|
25060
24559
|
4882
5449
|
875
1012
|
81.32 %
79.17 %
|
15.84 %
17.57 %
|
2.84 %
3.26 %
|
Home & Garden |
31121
31268
|
25376
24723
|
4902
5543
|
843
1002
|
81.54 %
79.07 %
|
15.75 %
17.73 %
|
2.71 %
3.20 %
|
Finance |
31122
30796
|
23346
22417
|
6738
7124
|
1038
1255
|
75.01 %
72.79 %
|
21.65 %
23.13 %
|
3.34 %
4.08 %
|
Health |
30698
31074
|
23328
22868
|
6375
7012
|
995
1194
|
75.99 %
73.59 %
|
20.77 %
22.57 %
|
3.24 %
3.84 %
|
Pets |
31152
30098
|
25021
23612
|
5234
5424
|
897
1062
|
80.32 %
78.45 %
|
16.80 %
18.02 %
|
2.88 %
3.53 %
|
Sport & Fitness |
31046
30302
|
23992
22798
|
6062
6332
|
992
1172
|
77.28 %
75.24 %
|
19.53 %
20.90 %
|
3.20 %
3.87 %
|
Job & Career |
30722
30670
|
23506
22759
|
6139
6634
|
1077
1277
|
76.51 %
74.21 %
|
19.98 %
21.63 %
|
3.51 %
4.16 %
|
Dating |
31106
31848
|
22770
22560
|
7296
7984
|
1040
1304
|
73.20 %
70.84 %
|
23.46 %
25.07 %
|
3.34 %
4.09 %
|
Other |
30938
30878
|
24927
24136
|
5145
5667
|
866
1075
|
80.57 %
78.17 %
|
16.63 %
18.35 %
|
2.80 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40476
40064
|
30261
29112
|
8833
9307
|
1382
1645
|
74.76 %
72.66 %
|
21.82 %
23.23 %
|
3.41 %
4.11 %
|
Outlook Mail |
40491
39528
|
30539
29115
|
8543
8828
|
1409
1585
|
75.42 %
73.66 %
|
21.10 %
22.33 %
|
3.48 %
4.01 %
|
Yahoo Mail |
40202
39961
|
31413
30275
|
7531
8172
|
1258
1514
|
78.14 %
75.76 %
|
18.73 %
20.45 %
|
3.13 %
3.79 %
|
AOL Mail |
39757
40186
|
31106
30427
|
7444
8261
|
1207
1498
|
78.24 %
75.72 %
|
18.72 %
20.56 %
|
3.04 %
3.73 %
|
Mail.com |
40160
40130
|
31850
30774
|
7115
7877
|
1195
1479
|
79.31 %
76.69 %
|
17.72 %
19.63 %
|
2.98 %
3.69 %
|
Yandex Mail |
40450
40132
|
30967
29886
|
8140
8701
|
1343
1545
|
76.56 %
74.47 %
|
20.12 %
21.68 %
|
3.32 %
3.85 %
|
GMX Mail |
40450
39937
|
31876
30679
|
7414
7871
|
1160
1387
|
78.80 %
76.82 %
|
18.33 %
19.71 %
|
2.87 %
3.47 %
|
Zoho Mail |
39721
40202
|
31860
31177
|
6714
7669
|
1147
1356
|
80.21 %
77.55 %
|
16.90 %
19.08 %
|
2.89 %
3.37 %
|
ProtonMail |
39914
39363
|
32131
30704
|
6726
7311
|
1057
1348
|
80.50 %
78.00 %
|
16.85 %
18.57 %
|
2.65 %
3.42 %
|
Custom Mail |
39775
39785
|
32374
31537
|
6310
6930
|
1091
1318
|
81.39 %
79.27 %
|
15.86 %
17.42 %
|
2.74 %
3.31 %
|
iCloud Mail |
635
691
|
502
519
|
100
132
|
33
40
|
79.06 %
75.11 %
|
15.75 %
19.10 %
|
5.20 %
5.79 %
|
Tuta |
689
651
|
596
539
|
77
92
|
16
20
|
86.50 %
82.80 %
|
11.18 %
14.13 %
|
2.32 %
3.07 %
|
Juno.com |
703
699
|
608
566
|
75
95
|
20
38
|
86.49 %
80.97 %
|
10.67 %
13.59 %
|
2.84 %
5.44 %
|
Compare HubSpot with other providers
Compare the email deliverability of HubSpot with other providers.
- HubSpot and ActiveCampaign comparison
- HubSpot and Amazon SES comparison
- HubSpot and AWeber comparison
- HubSpot and Benchmark Email comparison
- HubSpot and Brevo comparison
- HubSpot and CampaignMonitor comparison
- HubSpot and Clever Elements comparison
- HubSpot and CleverReach comparison
- HubSpot and Constant Contact comparison
- HubSpot and ConvertKit comparison
- HubSpot and GetResponse comparison
- HubSpot and Kit comparison
- HubSpot and Klick-Tipp comparison
- HubSpot and MailChimp comparison
- HubSpot and MailerLite comparison
- HubSpot and Mailgun comparison
- HubSpot and Mailify comparison
- HubSpot and Mailjet comparison
- HubSpot and mailtrap comparison
- HubSpot and Moosend comparison
- HubSpot and Newsletter2Go comparison
- HubSpot and Postmark comparison
- HubSpot and Rapidmail comparison
- HubSpot and Sarbacane comparison
- HubSpot and SendGrid comparison
- HubSpot and SendInBlue comparison
- HubSpot and SendPulse comparison