HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 454.379	359.849 349.090	82.504 88.530	14.301 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 76.83 %	18.07 % 19.48 %	3.13 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 35081	28885 27966	5425 5966	969 1149	81.88 % 79.72 %	15.38 % 17.01 %	2.75 % 3.28 %
Elektronics	35256 35085	28050 27271	6192 6590	1014 1224	79.56 % 77.73 %	17.56 % 18.78 %	2.88 % 3.49 %
Entertainment	35251 34505	27666 26407	6396 6789	1189 1309	78.48 % 76.53 %	18.14 % 19.68 %	3.37 % 3.79 %
Cosmetics & Beauty	35321 34947	27763 26813	6434 6851	1124 1283	78.60 % 76.72 %	18.22 % 19.60 %	3.18 % 3.67 %
Food & Drink	34914 35135	28512 28031	5385 5937	1017 1167	81.66 % 79.78 %	15.42 % 16.90 %	2.91 % 3.32 %
Home & Garden	35241 35372	28865 28187	5399 6028	977 1157	81.91 % 79.69 %	15.32 % 17.04 %	2.77 % 3.27 %
Finance	35273 34806	26648 25639	7408 7757	1217 1410	75.55 % 73.66 %	21.00 % 22.29 %	3.45 % 4.05 %
Health	34872 35129	26713 26161	7011 7614	1148 1354	76.60 % 74.47 %	20.10 % 21.67 %	3.29 % 3.85 %
Pets	35205 34197	28390 27046	5759 5941	1056 1210	80.64 % 79.09 %	16.36 % 17.37 %	3.00 % 3.54 %
Sport & Fitness	35104 34396	27286 26119	6673 6936	1145 1341	77.73 % 75.94 %	19.01 % 20.17 %	3.26 % 3.90 %
Job & Career	34648 34819	26653 26087	6774 7293	1221 1439	76.93 % 74.92 %	19.55 % 20.95 %	3.52 % 4.13 %
Dating	35384 35895	26182 25765	7991 8635	1211 1495	73.99 % 71.78 %	22.58 % 24.06 %	3.42 % 4.16 %
Other	34906 35012	28236 27598	5657 6193	1013 1221	80.89 % 78.82 %	16.21 % 17.69 %	2.90 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44099	33411 32207	9600 10048	1596 1844	74.90 % 73.03 %	21.52 % 22.79 %	3.58 % 4.18 %
Outlook Mail	44502 43654	33770 32443	9168 9453	1564 1758	75.88 % 74.32 %	20.60 % 21.65 %	3.51 % 4.03 %
Yahoo Mail	44271 44057	34743 33629	8124 8754	1404 1674	78.48 % 76.33 %	18.35 % 19.87 %	3.17 % 3.80 %
AOL Mail	43866 44353	34462 33832	8034 8851	1370 1670	78.56 % 76.28 %	18.31 % 19.96 %	3.12 % 3.77 %
Mail.com	44268 44138	35247 34113	7681 8405	1340 1620	79.62 % 77.29 %	17.35 % 19.04 %	3.03 % 3.67 %
Yandex Mail	44585 44334	34290 33262	8780 9344	1515 1728	76.91 % 75.03 %	19.69 % 21.08 %	3.40 % 3.90 %
GMX Mail	44430 44042	35220 34126	7910 8370	1300 1546	79.27 % 77.49 %	17.80 % 19.00 %	2.93 % 3.51 %
Zoho Mail	43845 44249	35326 34612	7231 8162	1288 1475	80.57 % 78.22 %	16.49 % 18.45 %	2.94 % 3.33 %
ProtonMail	43918 43516	35532 34251	7193 7796	1193 1469	80.91 % 78.71 %	16.38 % 17.92 %	2.72 % 3.38 %
Custom Mail	44012 43754	35982 34935	6819 7391	1211 1428	81.75 % 79.84 %	15.49 % 16.89 %	2.75 % 3.26 %
iCloud Mail	4641 4808	3635 3742	801 831	205 235	78.32 % 77.83 %	17.26 % 17.28 %	4.42 % 4.89 %
Tuta	4896 4695	4136 3969	603 577	157 149	84.48 % 84.54 %	12.32 % 12.29 %	3.21 % 3.17 %
Juno.com	4813 4680	4095 3969	560 548	158 163	85.08 % 84.81 %	11.64 % 11.71 %	3.28 % 3.48 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.