HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 66.382	51.754 51.054	12.850 13.829	1.314 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 76.91 %	19.49 % 20.83 %	1.99 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5101	3892 3894	1017 1089	97 118	77.75 % 76.34 %	20.32 % 21.35 %	1.94 % 2.31 %
Elektronics	4972 4904	3952 3804	926 996	94 104	79.49 % 77.57 %	18.62 % 20.31 %	1.89 % 2.12 %
Entertainment	5114 5369	3993 4076	1024 1171	97 122	78.08 % 75.92 %	20.02 % 21.81 %	1.90 % 2.27 %
Cosmetics & Beauty	4878 5168	3860 4006	919 1041	99 121	79.13 % 77.52 %	18.84 % 20.14 %	2.03 % 2.34 %
Food & Drink	5047 5285	3961 4035	983 1124	103 126	78.48 % 76.35 %	19.48 % 21.27 %	2.04 % 2.38 %
Home & Garden	5030 4863	3924 3697	1000 1056	106 110	78.01 % 76.02 %	19.88 % 21.71 %	2.11 % 2.26 %
Finance	5087 5073	4141 4069	845 898	101 106	81.40 % 80.21 %	16.61 % 17.70 %	1.99 % 2.09 %
Health	5242 5124	4295 4147	833 861	114 116	81.93 % 80.93 %	15.89 % 16.80 %	2.17 % 2.26 %
Pets	5249 4941	4084 3794	1065 1033	100 114	77.81 % 76.79 %	20.29 % 20.91 %	1.91 % 2.31 %
Sport & Fitness	5118 5173	3983 3949	1036 1111	99 113	77.82 % 76.34 %	20.24 % 21.48 %	1.93 % 2.18 %
Job & Career	4920 5096	3733 3798	1086 1183	101 115	75.87 % 74.53 %	22.07 % 23.21 %	2.05 % 2.26 %
Dating	5185 5038	3895 3682	1199 1241	91 115	75.12 % 73.08 %	23.12 % 24.63 %	1.76 % 2.28 %
Other	5070 5247	4041 4103	917 1025	112 119	79.70 % 78.20 %	18.09 % 19.53 %	2.21 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4814	3413 3525	1063 1190	98 99	74.62 % 73.22 %	23.24 % 24.72 %	2.14 % 2.06 %
Outlook Mail	4751 4762	3647 3581	1018 1078	86 103	76.76 % 75.20 %	21.43 % 22.64 %	1.81 % 2.16 %
Yahoo Mail	4783 4667	3724 3510	963 1038	96 119	77.86 % 75.21 %	20.13 % 22.24 %	2.01 % 2.55 %
AOL Mail	4888 4835	3789 3679	1005 1043	94 113	77.52 % 76.09 %	20.56 % 21.57 %	1.92 % 2.34 %
Mail.com	4735 4713	3750 3701	902 903	83 109	79.20 % 78.53 %	19.05 % 19.16 %	1.75 % 2.31 %
Yandex Mail	4625 4602	3626 3523	906 970	93 109	78.40 % 76.55 %	19.59 % 21.08 %	2.01 % 2.37 %
GMX Mail	4740 4884	3654 3652	987 1126	99 106	77.09 % 74.77 %	20.82 % 23.05 %	2.09 % 2.17 %
Zoho Mail	4646 4719	3703 3669	864 935	79 115	79.70 % 77.75 %	18.60 % 19.81 %	1.70 % 2.44 %
ProtonMail	4559 4809	3626 3772	839 933	94 104	79.53 % 78.44 %	18.40 % 19.40 %	2.06 % 2.16 %
Custom Mail	4571 4669	3700 3797	774 778	97 94	80.95 % 81.32 %	16.93 % 16.66 %	2.12 % 2.01 %
iCloud Mail	4710 4648	3519 3388	1100 1161	91 99	74.71 % 72.89 %	23.35 % 24.98 %	1.93 % 2.13 %
Tuta	4704 4741	3810 3737	793 898	101 106	80.99 % 78.82 %	16.86 % 18.94 %	2.15 % 2.24 %
Juno.com	4861 4766	3974 3779	786 878	101 109	81.75 % 79.29 %	16.17 % 18.42 %	2.08 % 2.29 %
Mailfence	4771 4753	3819 3741	850 898	102 114	80.05 % 78.71 %	17.82 % 18.89 %	2.14 % 2.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.