MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.067	51.160 50.039	13.384 13.466	1.392 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 76.90 %	20.30 % 20.70 %	2.11 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 4863	3965 3726	1019 1029	115 108	77.76 % 76.62 %	19.98 % 21.16 %	2.26 % 2.22 %
Elektronics	5008 4968	3919 3866	990 984	99 118	78.25 % 77.82 %	19.77 % 19.81 %	1.98 % 2.38 %
Entertainment	5033 5025	3870 3859	1048 1051	115 115	76.89 % 76.80 %	20.82 % 20.92 %	2.28 % 2.29 %
Cosmetics & Beauty	5185 4922	4035 3796	1039 1014	111 112	77.82 % 77.12 %	20.04 % 20.60 %	2.14 % 2.28 %
Food & Drink	5184 5133	3994 3927	1077 1076	113 130	77.04 % 76.50 %	20.78 % 20.96 %	2.18 % 2.53 %
Home & Garden	4912 4925	3806 3779	998 1026	108 120	77.48 % 76.73 %	20.32 % 20.83 %	2.20 % 2.44 %
Finance	5032 4894	4079 3902	852 874	101 118	81.06 % 79.73 %	16.93 % 17.86 %	2.01 % 2.41 %
Health	5110 5098	4145 4068	860 892	105 138	81.12 % 79.80 %	16.83 % 17.50 %	2.05 % 2.71 %
Pets	4968 5109	3822 3877	1042 1101	104 131	76.93 % 75.89 %	20.97 % 21.55 %	2.09 % 2.56 %
Sport & Fitness	5174 5042	3965 3872	1105 1062	104 108	76.63 % 76.79 %	21.36 % 21.06 %	2.01 % 2.14 %
Job & Career	5121 4978	3890 3726	1122 1132	109 120	75.96 % 74.85 %	21.91 % 22.74 %	2.13 % 2.41 %
Dating	5104 5182	3750 3766	1256 1299	98 117	73.47 % 72.67 %	24.61 % 25.07 %	1.92 % 2.26 %
Other	5006 4928	3920 3875	976 926	110 127	78.31 % 78.63 %	19.50 % 18.79 %	2.20 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4639	3478 3360	1139 1157	96 122	73.80 % 72.43 %	24.17 % 24.94 %	2.04 % 2.63 %
Outlook Mail	4690 4580	3564 3447	1027 1028	99 105	75.99 % 75.26 %	21.90 % 22.45 %	2.11 % 2.29 %
Yahoo Mail	4677 4883	3550 3709	1021 1056	106 118	75.90 % 75.96 %	21.83 % 21.63 %	2.27 % 2.42 %
AOL Mail	4716 4767	3603 3606	1001 1048	112 113	76.40 % 75.65 %	21.23 % 21.98 %	2.37 % 2.37 %
Mail.com	4803 4606	3813 3563	892 935	98 108	79.39 % 77.36 %	18.57 % 20.30 %	2.04 % 2.34 %
Yandex Mail	4594 4460	3559 3411	948 948	87 101	77.47 % 76.48 %	20.64 % 21.26 %	1.89 % 2.26 %
GMX Mail	4720 4616	3556 3478	1066 1027	98 111	75.34 % 75.35 %	22.58 % 22.25 %	2.08 % 2.40 %
Zoho Mail	4722 4667	3721 3640	901 926	100 101	78.80 % 77.99 %	19.08 % 19.84 %	2.12 % 2.16 %
ProtonMail	4770 4559	3778 3577	889 868	103 114	79.20 % 78.46 %	18.64 % 19.04 %	2.16 % 2.50 %
Custom Mail	4779 4572	3872 3645	809 819	98 108	81.02 % 79.72 %	16.93 % 17.91 %	2.05 % 2.36 %
iCloud Mail	4637 4699	3432 3437	1108 1149	97 113	74.01 % 73.14 %	23.89 % 24.45 %	2.09 % 2.40 %
Tuta	4747 4599	3763 3659	884 826	100 114	79.27 % 79.56 %	18.62 % 17.96 %	2.11 % 2.48 %
Juno.com	4755 4774	3805 3832	844 826	106 116	80.02 % 80.27 %	17.75 % 17.30 %	2.23 % 2.43 %
Mailfence	4613 4646	3666 3675	855 853	92 118	79.47 % 79.10 %	18.53 % 18.36 %	1.99 % 2.54 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.