MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.472	51.160 50.685	13.535 13.324	1.387 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.41 %	20.48 % 20.35 %	2.10 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 4895	3984 3776	1035 1012	117 107	77.57 % 77.14 %	20.15 % 20.67 %	2.28 % 2.19 %
Elektronics	4977 4936	3884 3863	992 964	101 109	78.04 % 78.26 %	19.93 % 19.53 %	2.03 % 2.21 %
Entertainment	5090 5054	3923 3903	1055 1046	112 105	77.07 % 77.23 %	20.73 % 20.70 %	2.20 % 2.08 %
Cosmetics & Beauty	5184 4988	4023 3870	1054 1010	107 108	77.60 % 77.59 %	20.33 % 20.25 %	2.06 % 2.17 %
Food & Drink	5275 5071	4053 3918	1108 1036	114 117	76.83 % 77.26 %	21.00 % 20.43 %	2.16 % 2.31 %
Home & Garden	4841 5056	3737 3891	1002 1046	102 119	77.19 % 76.96 %	20.70 % 20.69 %	2.11 % 2.35 %
Finance	4984 4956	4024 3977	864 869	96 110	80.74 % 80.25 %	17.34 % 17.53 %	1.93 % 2.22 %
Health	5118 5162	4140 4162	872 873	106 127	80.89 % 80.63 %	17.04 % 16.91 %	2.07 % 2.46 %
Pets	4994 5158	3849 3933	1034 1102	111 123	77.07 % 76.25 %	20.70 % 21.36 %	2.22 % 2.38 %
Sport & Fitness	5103 5076	3901 3909	1104 1065	98 102	76.45 % 77.01 %	21.63 % 20.98 %	1.92 % 2.01 %
Job & Career	5105 4884	3861 3672	1133 1100	111 112	75.63 % 75.18 %	22.19 % 22.52 %	2.17 % 2.29 %
Dating	5136 5216	3754 3849	1280 1263	102 104	73.09 % 73.79 %	24.92 % 24.21 %	1.99 % 1.99 %
Other	5139 5020	4027 3962	1002 938	110 120	78.36 % 78.92 %	19.50 % 18.69 %	2.14 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4604	3505 3380	1166 1111	97 113	73.51 % 73.41 %	24.45 % 24.13 %	2.03 % 2.45 %
Outlook Mail	4707 4670	3566 3530	1045 1042	96 98	75.76 % 75.59 %	22.20 % 22.31 %	2.04 % 2.10 %
Yahoo Mail	4679 4833	3546 3698	1029 1029	104 106	75.79 % 76.52 %	21.99 % 21.29 %	2.22 % 2.19 %
AOL Mail	4750 4796	3617 3648	1018 1041	115 107	76.15 % 76.06 %	21.43 % 21.71 %	2.42 % 2.23 %
Mail.com	4786 4642	3790 3626	898 919	98 97	79.19 % 78.11 %	18.76 % 19.80 %	2.05 % 2.09 %
Yandex Mail	4665 4476	3606 3445	963 935	96 96	77.30 % 76.97 %	20.64 % 20.89 %	2.06 % 2.14 %
GMX Mail	4801 4705	3630 3593	1074 1010	97 102	75.61 % 76.37 %	22.37 % 21.47 %	2.02 % 2.17 %
Zoho Mail	4693 4616	3693 3636	896 890	104 90	78.69 % 78.77 %	19.09 % 19.28 %	2.22 % 1.95 %
ProtonMail	4705 4477	3720 3518	887 852	98 107	79.06 % 78.58 %	18.85 % 19.03 %	2.08 % 2.39 %
Custom Mail	4677 4604	3780 3686	807 813	90 105	80.82 % 80.06 %	17.25 % 17.66 %	1.92 % 2.28 %
iCloud Mail	4582 4827	3382 3553	1110 1168	90 106	73.81 % 73.61 %	24.23 % 24.20 %	1.96 % 2.20 %
Tuta	4734 4676	3727 3733	908 831	99 112	78.73 % 79.83 %	19.18 % 17.77 %	2.09 % 2.40 %
Juno.com	4865 4780	3883 3858	874 813	108 109	79.82 % 80.71 %	17.97 % 17.01 %	2.22 % 2.28 %
Mailfence	4670 4766	3715 3781	860 870	95 115	79.55 % 79.33 %	18.42 % 18.25 %	2.03 % 2.41 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.