MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.189	59.712 58.649	15.605 15.766	1.619 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.98 %	20.28 % 20.69 %	2.10 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5747	4655 4416	1204 1206	133 125	77.69 % 76.84 %	20.09 % 20.98 %	2.22 % 2.18 %
Elektronics	5825 5801	4567 4514	1145 1154	113 133	78.40 % 77.81 %	19.66 % 19.89 %	1.94 % 2.29 %
Entertainment	5903 5782	4538 4434	1232 1221	133 127	76.88 % 76.69 %	20.87 % 21.12 %	2.25 % 2.20 %
Cosmetics & Beauty	6045 5778	4714 4453	1199 1198	132 127	77.98 % 77.07 %	19.83 % 20.73 %	2.18 % 2.20 %
Food & Drink	5962 6016	4581 4623	1253 1247	128 146	76.84 % 76.85 %	21.02 % 20.73 %	2.15 % 2.43 %
Home & Garden	5803 5763	4506 4430	1172 1194	125 139	77.65 % 76.87 %	20.20 % 20.72 %	2.15 % 2.41 %
Finance	5858 5662	4742 4542	998 988	118 132	80.95 % 80.22 %	17.04 % 17.45 %	2.01 % 2.33 %
Health	5981 5989	4863 4795	998 1039	120 155	81.31 % 80.06 %	16.69 % 17.35 %	2.01 % 2.59 %
Pets	5832 6008	4494 4556	1216 1305	122 147	77.06 % 75.83 %	20.85 % 21.72 %	2.09 % 2.45 %
Sport & Fitness	5982 5882	4589 4509	1270 1248	123 125	76.71 % 76.66 %	21.23 % 21.22 %	2.06 % 2.13 %
Job & Career	5965 5853	4537 4377	1300 1341	128 135	76.06 % 74.78 %	21.79 % 22.91 %	2.15 % 2.31 %
Dating	5889 6038	4313 4379	1466 1524	110 135	73.24 % 72.52 %	24.89 % 25.24 %	1.87 % 2.24 %
Other	5899 5870	4613 4621	1152 1101	134 148	78.20 % 78.72 %	19.53 % 18.76 %	2.27 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5432	4125 3937	1335 1354	111 141	74.04 % 72.48 %	23.96 % 24.93 %	1.99 % 2.60 %
Outlook Mail	5472 5326	4161 4011	1196 1193	115 122	76.04 % 75.31 %	21.86 % 22.40 %	2.10 % 2.29 %
Yahoo Mail	5460 5741	4155 4359	1185 1248	120 134	76.10 % 75.93 %	21.70 % 21.74 %	2.20 % 2.33 %
AOL Mail	5454 5571	4171 4228	1160 1217	123 126	76.48 % 75.89 %	21.27 % 21.85 %	2.26 % 2.26 %
Mail.com	5536 5561	4394 4327	1029 1105	113 129	79.37 % 77.81 %	18.59 % 19.87 %	2.04 % 2.32 %
Yandex Mail	5330 5248	4125 4024	1104 1112	101 112	77.39 % 76.68 %	20.71 % 21.19 %	1.89 % 2.13 %
GMX Mail	5596 5406	4230 4057	1245 1221	121 128	75.59 % 75.05 %	22.25 % 22.59 %	2.16 % 2.37 %
Zoho Mail	5518 5472	4337 4281	1064 1073	117 118	78.60 % 78.23 %	19.28 % 19.61 %	2.12 % 2.16 %
ProtonMail	5600 5282	4443 4144	1034 1010	123 128	79.34 % 78.46 %	18.46 % 19.12 %	2.20 % 2.42 %
Custom Mail	5477 5386	4443 4303	924 960	110 123	81.12 % 79.89 %	16.87 % 17.82 %	2.01 % 2.28 %
iCloud Mail	5452 5516	4036 4036	1303 1351	113 129	74.03 % 73.17 %	23.90 % 24.49 %	2.07 % 2.34 %
Tuta	5533 5279	4385 4193	1030 961	118 125	79.25 % 79.43 %	18.62 % 18.20 %	2.13 % 2.37 %
Juno.com	5504 5556	4396 4457	985 972	123 127	79.87 % 80.22 %	17.90 % 17.49 %	2.23 % 2.29 %
Mailfence	5433 5413	4311 4292	1011 989	111 132	79.35 % 79.29 %	18.61 % 18.27 %	2.04 % 2.44 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.