MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 64.221	51.065 52.236	12.507 11.235	1.462 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 81.34 %	19.38 % 17.49 %	2.27 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4948	3825 4000	979 875	106 96	78.46 % 80.84 %	20.08 % 17.68 %	2.17 % 1.94 %
Elektronics	4838 4767	3830 3908	942 803	103 84	79.16 % 81.98 %	19.47 % 16.84 %	2.13 % 1.76 %
Entertainment	5193 4801	4062 3896	1048 843	118 88	78.22 % 81.15 %	20.18 % 17.56 %	2.27 % 1.83 %
Cosmetics & Beauty	4990 4762	3989 3897	913 813	119 88	79.94 % 81.84 %	18.30 % 17.07 %	2.38 % 1.85 %
Food & Drink	5230 4908	4120 3987	1021 880	129 92	78.78 % 81.23 %	19.52 % 17.93 %	2.47 % 1.87 %
Home & Garden	4733 4970	3704 4027	949 880	111 93	78.26 % 81.03 %	20.05 % 17.71 %	2.35 % 1.87 %
Finance	4973 5054	4052 4233	855 764	106 93	81.48 % 83.76 %	17.19 % 15.12 %	2.13 % 1.84 %
Health	4995 5160	4094 4324	847 778	114 94	81.96 % 83.80 %	16.96 % 15.08 %	2.28 % 1.82 %
Pets	4933 5111	3909 4107	937 942	115 90	79.24 % 80.36 %	18.99 % 18.43 %	2.33 % 1.76 %
Sport & Fitness	4958 5079	3915 4098	983 916	109 92	78.96 % 80.69 %	19.83 % 18.04 %	2.20 % 1.81 %
Job & Career	4998 4919	3859 3914	1057 949	115 94	77.21 % 79.57 %	21.15 % 19.29 %	2.30 % 1.91 %
Dating	4840 4837	3712 3808	1048 976	108 76	76.69 % 78.73 %	21.65 % 20.18 %	2.23 % 1.57 %
Other	4988 4905	3994 4037	928 816	109 92	80.07 % 82.30 %	18.60 % 16.64 %	2.19 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4596	3701 3645	1051 907	100 88	76.78 % 79.31 %	21.80 % 19.73 %	2.07 % 1.91 %
Outlook Mail	4592 4930	3603 3947	943 908	99 87	78.46 % 80.06 %	20.54 % 18.42 %	2.16 % 1.76 %
Yahoo Mail	4594 4660	3586 3761	906 842	112 83	78.06 % 80.71 %	19.72 % 18.07 %	2.44 % 1.78 %
AOL Mail	4861 4836	3820 3904	969 893	111 85	78.58 % 80.73 %	19.93 % 18.47 %	2.28 % 1.76 %
Mail.com	4827 4772	3873 3915	880 813	112 78	80.24 % 82.04 %	18.23 % 17.04 %	2.32 % 1.63 %
Yandex Mail	4728 4579	3693 3732	953 804	115 80	78.11 % 81.50 %	20.16 % 17.56 %	2.43 % 1.75 %
GMX Mail	4845 4742	3773 3829	1031 852	99 90	77.87 % 80.75 %	21.28 % 17.97 %	2.04 % 1.90 %
Zoho Mail	4651 4617	3739 3788	866 784	115 78	80.39 % 82.04 %	18.62 % 16.98 %	2.47 % 1.69 %
ProtonMail	4713 4548	3793 3748	845 748	102 89	80.48 % 82.41 %	17.93 % 16.45 %	2.16 % 1.96 %
Custom Mail	4655 4592	3809 3825	772 710	96 85	81.83 % 83.30 %	16.58 % 15.46 %	2.06 % 1.85 %
iCloud Mail	4525 4740	3464 3726	1020 955	99 83	76.55 % 78.61 %	22.54 % 20.15 %	2.19 % 1.75 %
Tuta	4762 4574	3840 3807	848 725	116 88	80.64 % 83.23 %	17.81 % 15.85 %	2.44 % 1.92 %
Juno.com	4807 4790	3870 3997	835 726	111 93	80.51 % 83.44 %	17.37 % 15.16 %	2.31 % 1.94 %
Mailfence	3164 3245	2501 2612	588 568	75 65	79.05 % 80.49 %	18.58 % 17.50 %	2.37 % 2.00 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.