MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.700	51.279 50.869	13.498 13.378	1.393 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.43 %	20.40 % 20.36 %	2.11 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4986	3951 3826	1056 1050	113 110	77.17 % 76.73 %	20.63 % 21.06 %	2.21 % 2.21 %
Elektronics	4901 5025	3847 3942	956 976	98 107	78.49 % 78.45 %	19.51 % 19.42 %	2.00 % 2.13 %
Entertainment	5184 5037	3990 3877	1082 1056	112 104	76.97 % 76.97 %	20.87 % 20.96 %	2.16 % 2.06 %
Cosmetics & Beauty	5182 4901	4025 3811	1048 982	109 108	77.67 % 77.76 %	20.22 % 20.04 %	2.10 % 2.20 %
Food & Drink	5293 5093	4058 3945	1117 1031	118 117	76.67 % 77.46 %	21.10 % 20.24 %	2.23 % 2.30 %
Home & Garden	4882 5017	3759 3868	1017 1033	106 116	77.00 % 77.10 %	20.83 % 20.59 %	2.17 % 2.31 %
Finance	5029 5013	4060 4028	872 875	97 110	80.73 % 80.35 %	17.34 % 17.45 %	1.93 % 2.19 %
Health	5101 5187	4143 4192	850 871	108 124	81.22 % 80.82 %	16.66 % 16.79 %	2.12 % 2.39 %
Pets	4972 5250	3836 4012	1029 1121	107 117	77.15 % 76.42 %	20.70 % 21.35 %	2.15 % 2.23 %
Sport & Fitness	5219 5096	3994 3913	1119 1077	106 106	76.53 % 76.79 %	21.44 % 21.13 %	2.03 % 2.08 %
Job & Career	5106 4881	3866 3657	1133 1111	107 113	75.71 % 74.92 %	22.19 % 22.76 %	2.10 % 2.32 %
Dating	5048 5203	3711 3839	1239 1262	98 102	73.51 % 73.78 %	24.54 % 24.26 %	1.94 % 1.96 %
Other	5133 5011	4039 3959	980 933	114 119	78.69 % 79.01 %	19.09 % 18.62 %	2.22 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4541	3557 3337	1183 1092	98 112	73.52 % 73.49 %	24.45 % 24.05 %	2.03 % 2.47 %
Outlook Mail	4761 4712	3595 3569	1070 1047	96 96	75.51 % 75.74 %	22.47 % 22.22 %	2.02 % 2.04 %
Yahoo Mail	4634 4775	3501 3655	1024 1016	109 104	75.55 % 76.54 %	22.10 % 21.28 %	2.35 % 2.18 %
AOL Mail	4734 4783	3611 3644	1018 1036	105 103	76.28 % 76.19 %	21.50 % 21.66 %	2.22 % 2.15 %
Mail.com	4888 4713	3873 3678	908 939	107 96	79.23 % 78.04 %	18.58 % 19.92 %	2.19 % 2.04 %
Yandex Mail	4597 4520	3554 3477	945 946	98 97	77.31 % 76.92 %	20.56 % 20.93 %	2.13 % 2.15 %
GMX Mail	4857 4751	3686 3620	1076 1029	95 102	75.89 % 76.19 %	22.15 % 21.66 %	1.96 % 2.15 %
Zoho Mail	4694 4699	3687 3707	902 903	105 89	78.55 % 78.89 %	19.22 % 19.22 %	2.24 % 1.89 %
ProtonMail	4821 4550	3833 3571	890 874	98 105	79.51 % 78.48 %	18.46 % 19.21 %	2.03 % 2.31 %
Custom Mail	4634 4673	3781 3734	764 830	89 109	81.59 % 79.91 %	16.49 % 17.76 %	1.92 % 2.33 %
iCloud Mail	4504 4755	3317 3497	1099 1153	88 105	73.65 % 73.54 %	24.40 % 24.25 %	1.95 % 2.21 %
Tuta	4738 4640	3741 3706	899 822	98 112	78.96 % 79.87 %	18.97 % 17.72 %	2.07 % 2.41 %
Juno.com	4781 4835	3831 3900	843 825	107 110	80.13 % 80.66 %	17.63 % 17.06 %	2.24 % 2.28 %
Mailfence	4689 4753	3712 3774	877 866	100 113	79.16 % 79.40 %	18.70 % 18.22 %	2.13 % 2.38 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.