MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.507	59.487 58.466	15.878 16.143	1.594 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.42 %	20.63 % 21.10 %	2.07 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5828	4650 4459	1219 1234	131 135	77.50 % 76.51 %	20.32 % 21.17 %	2.18 % 2.32 %
Elektronics	5883 6039	4607 4648	1161 1243	115 148	78.31 % 76.97 %	19.73 % 20.58 %	1.95 % 2.45 %
Entertainment	5935 5667	4556 4323	1250 1210	129 134	76.76 % 76.28 %	21.06 % 21.35 %	2.17 % 2.36 %
Cosmetics & Beauty	5962 5844	4613 4449	1217 1258	132 137	77.37 % 76.13 %	20.41 % 21.53 %	2.21 % 2.34 %
Food & Drink	5877 5969	4530 4549	1223 1266	124 154	77.08 % 76.21 %	20.81 % 21.21 %	2.11 % 2.58 %
Home & Garden	5876 5808	4533 4434	1218 1229	125 145	77.14 % 76.34 %	20.73 % 21.16 %	2.13 % 2.50 %
Finance	5828 5732	4709 4565	1005 1028	114 139	80.80 % 79.64 %	17.24 % 17.93 %	1.96 % 2.42 %
Health	5965 6068	4812 4846	1037 1060	116 162	80.67 % 79.86 %	17.38 % 17.47 %	1.94 % 2.67 %
Pets	5918 6016	4536 4543	1259 1317	123 156	76.65 % 75.52 %	21.27 % 21.89 %	2.08 % 2.59 %
Sport & Fitness	5894 5813	4500 4425	1275 1245	119 143	76.35 % 76.12 %	21.63 % 21.42 %	2.02 % 2.46 %
Job & Career	6055 5966	4585 4423	1341 1395	129 148	75.72 % 74.14 %	22.15 % 23.38 %	2.13 % 2.48 %
Dating	5860 5962	4263 4284	1486 1533	111 145	72.75 % 71.86 %	25.36 % 25.71 %	1.89 % 2.43 %
Other	5906 5795	4593 4518	1187 1125	126 152	77.77 % 77.96 %	20.10 % 19.41 %	2.13 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5459	4158 3946	1348 1370	118 143	73.93 % 72.28 %	23.97 % 25.10 %	2.10 % 2.62 %
Outlook Mail	5631 5338	4270 3974	1245 1241	116 123	75.83 % 74.45 %	22.11 % 23.25 %	2.06 % 2.30 %
Yahoo Mail	5381 5905	4091 4446	1175 1315	115 144	76.03 % 75.29 %	21.84 % 22.27 %	2.14 % 2.44 %
AOL Mail	5499 5436	4208 4096	1173 1209	118 131	76.52 % 75.35 %	21.33 % 22.24 %	2.15 % 2.41 %
Mail.com	5538 5644	4376 4345	1048 1161	114 138	79.02 % 76.98 %	18.92 % 20.57 %	2.06 % 2.45 %
Yandex Mail	5381 5267	4133 4000	1149 1147	99 120	76.81 % 75.94 %	21.35 % 21.78 %	1.84 % 2.28 %
GMX Mail	5464 5525	4128 4122	1219 1265	117 138	75.55 % 74.61 %	22.31 % 22.90 %	2.14 % 2.50 %
Zoho Mail	5556 5450	4351 4229	1090 1080	115 141	78.31 % 77.60 %	19.62 % 19.82 %	2.07 % 2.59 %
ProtonMail	5564 5357	4405 4211	1043 1012	116 134	79.17 % 78.61 %	18.75 % 18.89 %	2.08 % 2.50 %
Custom Mail	5358 5277	4305 4191	944 954	109 132	80.35 % 79.42 %	17.62 % 18.08 %	2.03 % 2.50 %
iCloud Mail	5424 5489	3991 4015	1320 1328	113 146	73.58 % 73.15 %	24.34 % 24.19 %	2.08 % 2.66 %
Tuta	5520 5283	4346 4142	1060 1011	114 130	78.73 % 78.40 %	19.20 % 19.14 %	2.07 % 2.46 %
Juno.com	5487 5506	4361 4365	999 1009	127 132	79.48 % 79.28 %	18.21 % 18.33 %	2.31 % 2.40 %
Mailfence	5532 5571	4364 4384	1065 1041	103 146	78.89 % 78.69 %	19.25 % 18.69 %	1.86 % 2.62 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.