MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.920	51.137 51.721	13.071 12.211	1.361 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 79.67 %	20.03 % 18.81 %	2.09 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 4921	3871 3887	1037 954	101 95	77.62 % 78.99 %	20.79 % 19.39 %	2.03 % 1.93 %
Elektronics	4907 4889	3871 3946	970 868	94 92	78.89 % 80.71 %	19.77 % 17.75 %	1.92 % 1.88 %
Entertainment	5288 5035	4105 3990	1108 968	111 94	77.63 % 79.25 %	20.95 % 19.23 %	2.10 % 1.87 %
Cosmetics & Beauty	5049 4811	3985 3863	967 877	114 92	78.93 % 80.30 %	19.15 % 18.23 %	2.26 % 1.91 %
Food & Drink	5265 5038	4089 4013	1079 960	121 98	77.66 % 79.65 %	20.49 % 19.06 %	2.30 % 1.95 %
Home & Garden	4715 5007	3648 3975	985 951	102 99	77.37 % 79.39 %	20.89 % 18.99 %	2.16 % 1.98 %
Finance	5020 4972	4070 4096	868 801	98 93	81.08 % 82.38 %	17.29 % 16.11 %	1.95 % 1.87 %
Health	5008 5130	4086 4229	840 824	103 104	81.59 % 82.44 %	16.77 % 16.06 %	2.06 % 2.03 %
Pets	4928 5162	3860 4064	989 1023	105 95	78.33 % 78.73 %	20.07 % 19.82 %	2.13 % 1.84 %
Sport & Fitness	5039 5037	3930 3977	1033 978	103 91	77.99 % 78.96 %	20.50 % 19.42 %	2.04 % 1.81 %
Job & Career	4989 4916	3816 3805	1090 1034	104 94	76.49 % 77.40 %	21.85 % 21.03 %	2.08 % 1.91 %
Dating	4949 5047	3721 3869	1147 1101	99 85	75.19 % 76.66 %	23.18 % 21.81 %	2.00 % 1.68 %
Other	5123 4955	4085 4007	958 872	106 99	79.74 % 80.87 %	18.70 % 17.60 %	2.07 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4577	3618 3509	1136 1001	87 95	75.36 % 76.67 %	23.66 % 21.87 %	1.81 % 2.08 %
Outlook Mail	4589 4858	3525 3796	997 971	89 85	76.81 % 78.14 %	21.73 % 19.99 %	1.94 % 1.75 %
Yahoo Mail	4637 4612	3550 3634	970 909	108 86	76.56 % 78.79 %	20.92 % 19.71 %	2.33 % 1.86 %
AOL Mail	4887 4848	3788 3825	1014 962	103 89	77.51 % 78.90 %	20.75 % 19.84 %	2.11 % 1.84 %
Mail.com	4789 4734	3814 3815	902 861	104 80	79.64 % 80.59 %	18.83 % 18.19 %	2.17 % 1.69 %
Yandex Mail	4681 4565	3641 3649	958 856	105 85	77.78 % 79.93 %	20.47 % 18.75 %	2.24 % 1.86 %
GMX Mail	4864 4689	3723 3692	1076 919	93 91	76.54 % 78.74 %	22.12 % 19.60 %	1.91 % 1.94 %
Zoho Mail	4722 4630	3765 3737	890 838	108 77	79.73 % 80.71 %	18.85 % 18.10 %	2.29 % 1.66 %
ProtonMail	4729 4596	3786 3709	870 821	94 94	80.06 % 80.70 %	18.40 % 17.86 %	1.99 % 2.05 %
Custom Mail	4626 4607	3781 3767	770 763	87 86	81.73 % 81.77 %	16.65 % 16.56 %	1.88 % 1.87 %
iCloud Mail	4499 4778	3371 3635	1073 1070	89 91	74.93 % 76.08 %	23.85 % 22.39 %	1.98 % 1.90 %
Tuta	4741 4638	3807 3797	856 775	103 94	80.30 % 81.87 %	18.06 % 16.71 %	2.17 % 2.03 %
Juno.com	4741 4796	3812 3931	842 781	103 95	80.40 % 81.96 %	17.76 % 16.28 %	2.17 % 1.98 %
Mailfence	3961 3992	3156 3225	717 684	88 83	79.68 % 80.79 %	18.10 % 17.13 %	2.22 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.