MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.378	59.252 58.655	15.766 15.934	1.595 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.80 %	20.58 % 20.86 %	2.08 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5752	4621 4409	1214 1221	132 122	77.44 % 76.65 %	20.35 % 21.23 %	2.21 % 2.12 %
Elektronics	5833 5967	4562 4611	1155 1220	116 136	78.21 % 77.28 %	19.80 % 20.45 %	1.99 % 2.28 %
Entertainment	5887 5777	4518 4429	1242 1221	127 127	76.75 % 76.67 %	21.10 % 21.14 %	2.16 % 2.20 %
Cosmetics & Beauty	5995 5840	4649 4492	1213 1219	133 129	77.55 % 76.92 %	20.23 % 20.87 %	2.22 % 2.21 %
Food & Drink	5899 6046	4523 4629	1254 1268	122 149	76.67 % 76.56 %	21.26 % 20.97 %	2.07 % 2.46 %
Home & Garden	5782 5763	4470 4424	1189 1207	123 132	77.31 % 76.77 %	20.56 % 20.94 %	2.13 % 2.29 %
Finance	5772 5687	4663 4538	994 1014	115 135	80.79 % 79.80 %	17.22 % 17.83 %	1.99 % 2.37 %
Health	5975 6033	4841 4832	1020 1042	114 159	81.02 % 80.09 %	17.07 % 17.27 %	1.91 % 2.64 %
Pets	5858 5958	4488 4514	1246 1299	124 145	76.61 % 75.76 %	21.27 % 21.80 %	2.12 % 2.43 %
Sport & Fitness	5916 5774	4517 4424	1279 1223	120 127	76.35 % 76.62 %	21.62 % 21.18 %	2.03 % 2.20 %
Job & Career	5965 5844	4522 4351	1315 1355	128 138	75.81 % 74.45 %	22.05 % 23.19 %	2.15 % 2.36 %
Dating	5837 6035	4253 4362	1471 1533	113 140	72.86 % 72.28 %	25.20 % 25.40 %	1.94 % 2.32 %
Other	5927 5902	4625 4640	1174 1112	128 150	78.03 % 78.62 %	19.81 % 18.84 %	2.16 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5465	4089 3965	1328 1359	115 141	73.92 % 72.55 %	24.01 % 24.87 %	2.08 % 2.58 %
Outlook Mail	5564 5319	4210 3985	1236 1216	118 118	75.66 % 74.92 %	22.21 % 22.86 %	2.12 % 2.22 %
Yahoo Mail	5448 5777	4117 4363	1213 1282	118 132	75.57 % 75.52 %	22.27 % 22.19 %	2.17 % 2.28 %
AOL Mail	5409 5568	4134 4225	1161 1216	114 127	76.43 % 75.88 %	21.46 % 21.84 %	2.11 % 2.28 %
Mail.com	5504 5561	4344 4317	1044 1112	116 132	78.92 % 77.63 %	18.97 % 20.00 %	2.11 % 2.37 %
Yandex Mail	5317 5259	4106 4017	1115 1129	96 113	77.22 % 76.38 %	20.97 % 21.47 %	1.81 % 2.15 %
GMX Mail	5521 5487	4158 4123	1243 1235	120 129	75.31 % 75.14 %	22.51 % 22.51 %	2.17 % 2.35 %
Zoho Mail	5495 5411	4314 4228	1067 1060	114 123	78.51 % 78.14 %	19.42 % 19.59 %	2.07 % 2.27 %
ProtonMail	5549 5330	4390 4190	1043 1014	116 126	79.11 % 78.61 %	18.80 % 19.02 %	2.09 % 2.36 %
Custom Mail	5367 5367	4325 4276	933 966	109 125	80.59 % 79.67 %	17.38 % 18.00 %	2.03 % 2.33 %
iCloud Mail	5449 5558	4026 4065	1311 1358	112 135	73.89 % 73.14 %	24.06 % 24.43 %	2.06 % 2.43 %
Tuta	5457 5318	4309 4203	1035 991	113 124	78.96 % 79.03 %	18.97 % 18.63 %	2.07 % 2.33 %
Juno.com	5540 5468	4416 4353	1000 988	124 127	79.71 % 79.61 %	18.05 % 18.07 %	2.24 % 2.32 %
Mailfence	5461 5490	4314 4345	1037 1008	110 137	79.00 % 79.14 %	18.99 % 18.36 %	2.01 % 2.50 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.