MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 466.084	356.201 351.556	89.847 96.728	17.116 17.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 75.43 %	19.40 % 20.75 %	3.70 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 36346	28540 28418	6055 6649	1175 1279	79.79 % 78.19 %	16.93 % 18.29 %	3.28 % 3.52 %
Elektronics	35758 35943	27828 27336	6685 7281	1245 1326	77.82 % 76.05 %	18.70 % 20.26 %	3.48 % 3.69 %
Entertainment	35145 36291	26925 27269	6884 7648	1336 1374	76.61 % 75.14 %	19.59 % 21.07 %	3.80 % 3.79 %
Cosmetics & Beauty	35614 35406	27346 26685	6952 7325	1316 1396	76.78 % 75.37 %	19.52 % 20.69 %	3.70 % 3.94 %
Food & Drink	35826 35626	28614 27869	6027 6492	1185 1265	79.87 % 78.23 %	16.82 % 18.22 %	3.31 % 3.55 %
Home & Garden	36118 35749	28804 28015	6127 6507	1187 1227	79.75 % 78.37 %	16.96 % 18.20 %	3.29 % 3.43 %
Finance	35456 35708	26140 25860	7869 8434	1447 1414	73.73 % 72.42 %	22.19 % 23.62 %	4.08 % 3.96 %
Health	35790 35724	26684 26138	7721 8180	1385 1406	74.56 % 73.17 %	21.57 % 22.90 %	3.87 % 3.94 %
Pets	34844 36014	27582 27859	6029 6793	1233 1362	79.16 % 77.36 %	17.30 % 18.86 %	3.54 % 3.78 %
Sport & Fitness	35117 35575	26688 26417	7054 7654	1375 1504	76.00 % 74.26 %	20.09 % 21.52 %	3.92 % 4.23 %
Job & Career	35501 35713	26626 26254	7410 7984	1465 1475	75.00 % 73.51 %	20.87 % 22.36 %	4.13 % 4.13 %
Dating	36543 35902	26278 25523	8743 8863	1522 1516	71.91 % 71.09 %	23.93 % 24.69 %	4.16 % 4.22 %
Other	35682 36087	28146 27913	6291 6918	1245 1256	78.88 % 77.35 %	17.63 % 19.17 %	3.49 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 45818	32733 32902	10182 11053	1876 1863	73.08 % 71.81 %	22.73 % 24.12 %	4.19 % 4.07 %
Outlook Mail	44335 45022	32982 32790	9561 10366	1792 1866	74.39 % 72.83 %	21.57 % 23.02 %	4.04 % 4.14 %
Yahoo Mail	44700 44865	34131 33736	8856 9439	1713 1690	76.36 % 75.19 %	19.81 % 21.04 %	3.83 % 3.77 %
AOL Mail	45061 44810	34401 33563	8962 9437	1698 1810	76.34 % 74.90 %	19.89 % 21.06 %	3.77 % 4.04 %
Mail.com	44765 44797	34632 34183	8495 8951	1638 1663	77.36 % 76.31 %	18.98 % 19.98 %	3.66 % 3.71 %
Yandex Mail	44994 45209	33790 33320	9454 10099	1750 1790	75.10 % 73.70 %	21.01 % 22.34 %	3.89 % 3.96 %
GMX Mail	44717 44769	34679 34035	8463 9109	1575 1625	77.55 % 76.02 %	18.93 % 20.35 %	3.52 % 3.63 %
Zoho Mail	44954 44985	35195 34764	8260 8646	1499 1575	78.29 % 77.28 %	18.37 % 19.22 %	3.33 % 3.50 %
ProtonMail	44201 44458	34824 34344	7883 8555	1494 1559	78.79 % 77.25 %	17.83 % 19.24 %	3.38 % 3.51 %
Custom Mail	44405 44919	35482 35040	7474 8280	1449 1599	79.91 % 78.01 %	16.83 % 18.43 %	3.26 % 3.56 %
iCloud Mail	5451 5470	4230 4036	949 1126	272 308	77.60 % 73.78 %	17.41 % 20.59 %	4.99 % 5.63 %
Tuta	5376 5434	4537 4352	666 845	173 237	84.39 % 80.09 %	12.39 % 15.55 %	3.22 % 4.36 %
Juno.com	5414 5528	4585 4491	642 822	187 215	84.69 % 81.24 %	11.86 % 14.87 %	3.45 % 3.89 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.