MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.508	51.054 50.749	13.829 13.326	1.499 1.433

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 77.47 %	20.83 % 20.34 %	2.26 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5110	3894 3956	1089 1033	118 121	76.34 % 77.42 %	21.35 % 20.22 %	2.31 % 2.37 %
Elektronics	4904 4993	3804 3891	996 1001	104 101	77.57 % 77.93 %	20.31 % 20.05 %	2.12 % 2.02 %
Entertainment	5369 5087	4076 3928	1171 1042	122 117	75.92 % 77.22 %	21.81 % 20.48 %	2.27 % 2.30 %
Cosmetics & Beauty	5168 4972	4006 3935	1041 935	121 102	77.52 % 79.14 %	20.14 % 18.81 %	2.34 % 2.05 %
Food & Drink	5285 5122	4035 3924	1124 1087	126 111	76.35 % 76.61 %	21.27 % 21.22 %	2.38 % 2.17 %
Home & Garden	4863 5188	3697 3966	1056 1112	110 110	76.02 % 76.45 %	21.71 % 21.43 %	2.26 % 2.12 %
Finance	5073 5143	4069 4171	898 860	106 112	80.21 % 81.10 %	17.70 % 16.72 %	2.09 % 2.18 %
Health	5124 4963	4147 3984	861 869	116 110	80.93 % 80.27 %	16.80 % 17.51 %	2.26 % 2.22 %
Pets	4941 5008	3794 3834	1033 1063	114 111	76.79 % 76.56 %	20.91 % 21.23 %	2.31 % 2.22 %
Sport & Fitness	5173 4897	3949 3767	1111 1023	113 107	76.34 % 76.92 %	21.48 % 20.89 %	2.18 % 2.19 %
Job & Career	5096 4967	3798 3695	1183 1157	115 115	74.53 % 74.39 %	23.21 % 23.29 %	2.26 % 2.32 %
Dating	5038 5056	3682 3710	1241 1234	115 112	73.08 % 73.38 %	24.63 % 24.41 %	2.28 % 2.22 %
Other	5247 5002	4103 3988	1025 910	119 104	78.20 % 79.73 %	19.53 % 18.19 %	2.27 % 2.08 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4771	3525 3501	1190 1170	99 100	73.22 % 73.38 %	24.72 % 24.52 %	2.06 % 2.10 %
Outlook Mail	4762 4644	3581 3536	1078 1011	103 97	75.20 % 76.14 %	22.64 % 21.77 %	2.16 % 2.09 %
Yahoo Mail	4667 4584	3510 3487	1038 994	119 103	75.21 % 76.07 %	22.24 % 21.68 %	2.55 % 2.25 %
AOL Mail	4835 4609	3679 3555	1043 958	113 96	76.09 % 77.13 %	21.57 % 20.79 %	2.34 % 2.08 %
Mail.com	4713 4745	3701 3739	903 902	109 104	78.53 % 78.80 %	19.16 % 19.01 %	2.31 % 2.19 %
Yandex Mail	4602 4680	3523 3599	970 984	109 97	76.55 % 76.90 %	21.08 % 21.03 %	2.37 % 2.07 %
GMX Mail	4884 4637	3652 3493	1126 1034	106 110	74.77 % 75.33 %	23.05 % 22.30 %	2.17 % 2.37 %
Zoho Mail	4719 4629	3669 3620	935 913	115 96	77.75 % 78.20 %	19.81 % 19.72 %	2.44 % 2.07 %
ProtonMail	4809 4869	3772 3895	933 861	104 113	78.44 % 80.00 %	19.40 % 17.68 %	2.16 % 2.32 %
Custom Mail	4669 4535	3797 3639	778 797	94 99	81.32 % 80.24 %	16.66 % 17.57 %	2.01 % 2.18 %
iCloud Mail	4648 4715	3388 3452	1161 1163	99 100	72.89 % 73.21 %	24.98 % 24.67 %	2.13 % 2.12 %
Tuta	4741 4662	3737 3731	898 825	106 106	78.82 % 80.03 %	18.94 % 17.70 %	2.24 % 2.27 %
Juno.com	4766 4745	3779 3766	878 869	109 110	79.29 % 79.37 %	18.42 % 18.31 %	2.29 % 2.32 %
Mailfence	4753 4683	3741 3736	898 845	114 102	78.71 % 79.78 %	18.89 % 18.04 %	2.40 % 2.18 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.