MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.866	51.065 49.863	12.507 13.095	1.462 1.481

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 78.07 %	19.38 % 20.50 %	2.27 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 4826	3825 3760	979 994	106 119	78.46 % 77.91 %	20.08 % 20.60 %	2.17 % 2.47 %
Elektronics	4838 4895	3830 3863	942 961	103 113	79.16 % 78.92 %	19.47 % 19.63 %	2.13 % 2.31 %
Entertainment	5193 4989	4062 3896	1048 1021	118 120	78.22 % 78.09 %	20.18 % 20.47 %	2.27 % 2.41 %
Cosmetics & Beauty	4990 4767	3989 3767	913 935	119 105	79.94 % 79.02 %	18.30 % 19.61 %	2.38 % 2.20 %
Food & Drink	5230 5000	4120 3851	1021 1051	129 113	78.78 % 77.02 %	19.52 % 21.02 %	2.47 % 2.26 %
Home & Garden	4733 4925	3704 3804	949 1073	111 107	78.26 % 77.24 %	20.05 % 21.79 %	2.35 % 2.17 %
Finance	4973 4953	4052 3990	855 876	106 112	81.48 % 80.56 %	17.19 % 17.69 %	2.13 % 2.26 %
Health	4995 4858	4094 3896	847 902	114 112	81.96 % 80.20 %	16.96 % 18.57 %	2.28 % 2.31 %
Pets	4933 5100	3909 3973	937 1080	115 128	79.24 % 77.90 %	18.99 % 21.18 %	2.33 % 2.51 %
Sport & Fitness	4958 4929	3915 3834	983 1045	109 114	78.96 % 77.78 %	19.83 % 21.20 %	2.20 % 2.31 %
Job & Career	4998 4885	3859 3714	1057 1093	115 119	77.21 % 76.03 %	21.15 % 22.37 %	2.30 % 2.44 %
Dating	4840 4988	3712 3750	1048 1152	108 116	76.69 % 75.18 %	21.65 % 23.10 %	2.23 % 2.33 %
Other	4988 4751	3994 3765	928 912	109 103	80.07 % 79.25 %	18.60 % 19.20 %	2.19 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4690	3701 3519	1051 1089	100 111	76.78 % 75.03 %	21.80 % 23.22 %	2.07 % 2.37 %
Outlook Mail	4592 4558	3603 3517	943 989	99 100	78.46 % 77.16 %	20.54 % 21.70 %	2.16 % 2.19 %
Yahoo Mail	4594 4672	3586 3605	906 1002	112 107	78.06 % 77.16 %	19.72 % 21.45 %	2.44 % 2.29 %
AOL Mail	4861 4705	3820 3676	969 980	111 99	78.58 % 78.13 %	19.93 % 20.83 %	2.28 % 2.10 %
Mail.com	4827 4698	3873 3720	880 906	112 113	80.24 % 79.18 %	18.23 % 19.28 %	2.32 % 2.41 %
Yandex Mail	4728 4668	3693 3634	953 967	115 106	78.11 % 77.85 %	20.16 % 20.72 %	2.43 % 2.27 %
GMX Mail	4845 4553	3773 3512	1031 983	99 111	77.87 % 77.14 %	21.28 % 21.59 %	2.04 % 2.44 %
Zoho Mail	4651 4794	3739 3754	866 982	115 113	80.39 % 78.31 %	18.62 % 20.48 %	2.47 % 2.36 %
ProtonMail	4713 4826	3793 3869	845 876	102 121	80.48 % 80.17 %	17.93 % 18.15 %	2.16 % 2.51 %
Custom Mail	4655 4377	3809 3502	772 802	96 100	81.83 % 80.01 %	16.58 % 18.32 %	2.06 % 2.28 %
iCloud Mail	4525 4607	3464 3439	1020 1090	99 103	76.55 % 74.65 %	22.54 % 23.66 %	2.19 % 2.24 %
Tuta	4762 4770	3840 3822	848 898	116 108	80.64 % 80.13 %	17.81 % 18.83 %	2.44 % 2.26 %
Juno.com	4807 4781	3870 3765	835 966	111 116	80.51 % 78.75 %	17.37 % 20.20 %	2.31 % 2.43 %
Mailfence	3164 3167	2501 2529	588 565	75 73	79.05 % 79.85 %	18.58 % 17.84 %	2.37 % 2.31 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.