MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
454.379 457.069	349.090 344.463	88.530 95.216	16.759 17.390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 75.36 %	19.48 % 20.83 %	3.69 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35081 35691	27966 27888	5966 6554	1149 1249	79.72 % 78.14 %	17.01 % 18.36 %	3.28 % 3.50 %
Elektronics	35085 35258	27271 26780	6590 7173	1224 1305	77.73 % 75.95 %	18.78 % 20.34 %	3.49 % 3.70 %
Entertainment	34505 35597	26407 26733	6789 7530	1309 1334	76.53 % 75.10 %	19.68 % 21.15 %	3.79 % 3.75 %
Cosmetics & Beauty	34947 34651	26813 26098	6851 7195	1283 1358	76.72 % 75.32 %	19.60 % 20.76 %	3.67 % 3.92 %
Food & Drink	35135 34927	28031 27309	5937 6388	1167 1230	79.78 % 78.19 %	16.90 % 18.29 %	3.32 % 3.52 %
Home & Garden	35372 35072	28187 27461	6028 6407	1157 1204	79.69 % 78.30 %	17.04 % 18.27 %	3.27 % 3.43 %
Finance	34806 34979	25639 25304	7757 8295	1410 1380	73.66 % 72.34 %	22.29 % 23.71 %	4.05 % 3.95 %
Health	35129 35033	26161 25606	7614 8052	1354 1375	74.47 % 73.09 %	21.67 % 22.98 %	3.85 % 3.92 %
Pets	34197 35329	27046 27314	5941 6685	1210 1330	79.09 % 77.31 %	17.37 % 18.92 %	3.54 % 3.76 %
Sport & Fitness	34396 34879	26119 25881	6936 7530	1341 1468	75.94 % 74.20 %	20.17 % 21.59 %	3.90 % 4.21 %
Job & Career	34819 35090	26087 25776	7293 7869	1439 1445	74.92 % 73.46 %	20.95 % 22.43 %	4.13 % 4.12 %
Dating	35895 35191	25765 24981	8635 8730	1495 1480	71.78 % 70.99 %	24.06 % 24.81 %	4.16 % 4.21 %
Other	35012 35372	27598 27332	6193 6808	1221 1232	78.82 % 77.27 %	17.69 % 19.25 %	3.49 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44099 45134	32207 32407	10048 10908	1844 1819	73.03 % 71.80 %	22.79 % 24.17 %	4.18 % 4.03 %
Outlook Mail	43654 44362	32443 32277	9453 10246	1758 1839	74.32 % 72.76 %	21.65 % 23.10 %	4.03 % 4.15 %
Yahoo Mail	44057 44181	33629 33202	8754 9321	1674 1658	76.33 % 75.15 %	19.87 % 21.10 %	3.80 % 3.75 %
AOL Mail	44353 44090	33832 33000	8851 9315	1670 1775	76.28 % 74.85 %	19.96 % 21.13 %	3.77 % 4.03 %
Mail.com	44138 44127	34113 33648	8405 8843	1620 1636	77.29 % 76.25 %	19.04 % 20.04 %	3.67 % 3.71 %
Yandex Mail	44334 44469	33262 32742	9344 9965	1728 1762	75.03 % 73.63 %	21.08 % 22.41 %	3.90 % 3.96 %
GMX Mail	44042 44090	34126 33483	8370 9007	1546 1600	77.49 % 75.94 %	19.00 % 20.43 %	3.51 % 3.63 %
Zoho Mail	44249 44288	34612 34208	8162 8540	1475 1540	78.22 % 77.24 %	18.45 % 19.28 %	3.33 % 3.48 %
ProtonMail	43516 43807	34251 33816	7796 8459	1469 1532	78.71 % 77.19 %	17.92 % 19.31 %	3.38 % 3.50 %
Custom Mail	43754 44211	34935 34470	7391 8172	1428 1569	79.84 % 77.97 %	16.89 % 18.48 %	3.26 % 3.55 %
iCloud Mail	4808 4769	3742 3527	831 984	235 258	77.83 % 73.96 %	17.28 % 20.63 %	4.89 % 5.41 %
Tuta	4695 4722	3969 3774	577 739	149 209	84.54 % 79.92 %	12.29 % 15.65 %	3.17 % 4.43 %
Juno.com	4680 4819	3969 3909	548 717	163 193	84.81 % 81.12 %	11.71 % 14.88 %	3.48 % 4.00 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.