MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.163	59.712 59.199	15.605 15.314	1.619 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.73 %	20.28 % 20.11 %	2.10 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5710	4655 4458	1204 1122	133 130	77.69 % 78.07 %	20.09 % 19.65 %	2.22 % 2.28 %
Elektronics	5825 5611	4567 4377	1145 1117	113 117	78.40 % 78.01 %	19.66 % 19.91 %	1.94 % 2.09 %
Entertainment	5903 5959	4538 4632	1232 1195	133 132	76.88 % 77.73 %	20.87 % 20.05 %	2.25 % 2.22 %
Cosmetics & Beauty	6045 5900	4714 4625	1199 1150	132 125	77.98 % 78.39 %	19.83 % 19.49 %	2.18 % 2.12 %
Food & Drink	5962 5778	4581 4442	1253 1211	128 125	76.84 % 76.88 %	21.02 % 20.96 %	2.15 % 2.16 %
Home & Garden	5803 6048	4506 4659	1172 1254	125 135	77.65 % 77.03 %	20.20 % 20.73 %	2.15 % 2.23 %
Finance	5858 5882	4742 4780	998 980	118 122	80.95 % 81.26 %	17.04 % 16.66 %	2.01 % 2.07 %
Health	5981 5858	4863 4721	998 1002	120 135	81.31 % 80.59 %	16.69 % 17.10 %	2.01 % 2.30 %
Pets	5832 5837	4494 4497	1216 1218	122 122	77.06 % 77.04 %	20.85 % 20.87 %	2.09 % 2.09 %
Sport & Fitness	5982 5742	4589 4438	1270 1176	123 128	76.71 % 77.29 %	21.23 % 20.48 %	2.06 % 2.23 %
Job & Career	5965 5909	4537 4421	1300 1365	128 123	76.06 % 74.82 %	21.79 % 23.10 %	2.15 % 2.08 %
Dating	5889 5895	4313 4349	1466 1429	110 117	73.24 % 73.77 %	24.89 % 24.24 %	1.87 % 1.98 %
Other	5899 6034	4613 4800	1152 1095	134 139	78.20 % 79.55 %	19.53 % 18.15 %	2.27 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5443	4125 4037	1335 1298	111 108	74.04 % 74.17 %	23.96 % 23.85 %	1.99 % 1.98 %
Outlook Mail	5472 5379	4161 4066	1196 1200	115 113	76.04 % 75.59 %	21.86 % 22.31 %	2.10 % 2.10 %
Yahoo Mail	5460 5400	4155 4136	1185 1135	120 129	76.10 % 76.59 %	21.70 % 21.02 %	2.20 % 2.39 %
AOL Mail	5454 5473	4171 4227	1160 1130	123 116	76.48 % 77.23 %	21.27 % 20.65 %	2.26 % 2.12 %
Mail.com	5536 5462	4394 4310	1029 1033	113 119	79.37 % 78.91 %	18.59 % 18.91 %	2.04 % 2.18 %
Yandex Mail	5330 5257	4125 4024	1104 1120	101 113	77.39 % 76.55 %	20.71 % 21.30 %	1.89 % 2.15 %
GMX Mail	5596 5518	4230 4189	1245 1211	121 118	75.59 % 75.92 %	22.25 % 21.95 %	2.16 % 2.14 %
Zoho Mail	5518 5370	4337 4240	1064 1024	117 106	78.60 % 78.96 %	19.28 % 19.07 %	2.12 % 1.97 %
ProtonMail	5600 5554	4443 4459	1034 963	123 132	79.34 % 80.28 %	18.46 % 17.34 %	2.20 % 2.38 %
Custom Mail	5477 5347	4443 4305	924 934	110 108	81.12 % 80.51 %	16.87 % 17.47 %	2.01 % 2.02 %
iCloud Mail	5452 5477	4036 4062	1303 1299	113 116	74.03 % 74.16 %	23.90 % 23.72 %	2.07 % 2.12 %
Tuta	5533 5462	4385 4341	1030 994	118 127	79.25 % 79.48 %	18.62 % 18.20 %	2.13 % 2.33 %
Juno.com	5504 5448	4396 4362	985 964	123 122	79.87 % 80.07 %	17.90 % 17.69 %	2.23 % 2.24 %
Mailfence	5433 5573	4311 4441	1011 1009	111 123	79.35 % 79.69 %	18.61 % 18.11 %	2.04 % 2.21 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.