MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.413	51.160 50.605	13.384 13.318	1.392 1.490

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.36 %	20.30 % 20.36 %	2.11 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 4925	3965 3834	1019 975	115 116	77.76 % 77.85 %	19.98 % 19.80 %	2.26 % 2.36 %
Elektronics	5008 4837	3919 3760	990 974	99 103	78.25 % 77.73 %	19.77 % 20.14 %	1.98 % 2.13 %
Entertainment	5033 5133	3870 3972	1048 1042	115 119	76.89 % 77.38 %	20.82 % 20.30 %	2.28 % 2.32 %
Cosmetics & Beauty	5185 5104	4035 3989	1039 999	111 116	77.82 % 78.15 %	20.04 % 19.57 %	2.14 % 2.27 %
Food & Drink	5184 5030	3994 3848	1077 1068	113 114	77.04 % 76.50 %	20.78 % 21.23 %	2.18 % 2.27 %
Home & Garden	4912 5197	3806 3976	998 1098	108 123	77.48 % 76.51 %	20.32 % 21.13 %	2.20 % 2.37 %
Finance	5032 5065	4079 4088	852 867	101 110	81.06 % 80.71 %	16.93 % 17.12 %	2.01 % 2.17 %
Health	5110 5045	4145 4047	860 877	105 121	81.12 % 80.22 %	16.83 % 17.38 %	2.05 % 2.40 %
Pets	4968 5013	3822 3830	1042 1070	104 113	76.93 % 76.40 %	20.97 % 21.34 %	2.09 % 2.25 %
Sport & Fitness	5174 4848	3965 3735	1105 1001	104 112	76.63 % 77.04 %	21.36 % 20.65 %	2.01 % 2.31 %
Job & Career	5121 4998	3890 3716	1122 1172	109 110	75.96 % 74.35 %	21.91 % 23.45 %	2.13 % 2.20 %
Dating	5104 5042	3750 3707	1256 1227	98 108	73.47 % 73.52 %	24.61 % 24.34 %	1.92 % 2.14 %
Other	5006 5176	3920 4103	976 948	110 125	78.31 % 79.27 %	19.50 % 18.32 %	2.20 % 2.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4631	3478 3415	1139 1122	96 94	73.80 % 73.74 %	24.17 % 24.23 %	2.04 % 2.03 %
Outlook Mail	4690 4582	3564 3457	1027 1025	99 100	75.99 % 75.45 %	21.90 % 22.37 %	2.11 % 2.18 %
Yahoo Mail	4677 4662	3550 3556	1021 988	106 118	75.90 % 76.28 %	21.83 % 21.19 %	2.27 % 2.53 %
AOL Mail	4716 4734	3603 3649	1001 978	112 107	76.40 % 77.08 %	21.23 % 20.66 %	2.37 % 2.26 %
Mail.com	4803 4723	3813 3708	892 907	98 108	79.39 % 78.51 %	18.57 % 19.20 %	2.04 % 2.29 %
Yandex Mail	4594 4519	3559 3449	948 968	87 102	77.47 % 76.32 %	20.64 % 21.42 %	1.89 % 2.26 %
GMX Mail	4720 4756	3556 3584	1066 1063	98 109	75.34 % 75.36 %	22.58 % 22.35 %	2.08 % 2.29 %
Zoho Mail	4722 4605	3721 3620	901 889	100 96	78.80 % 78.61 %	19.08 % 19.31 %	2.12 % 2.08 %
ProtonMail	4770 4799	3778 3836	889 841	103 122	79.20 % 79.93 %	18.64 % 17.52 %	2.16 % 2.54 %
Custom Mail	4779 4531	3872 3631	809 806	98 94	81.02 % 80.14 %	16.93 % 17.79 %	2.05 % 2.07 %
iCloud Mail	4637 4763	3432 3516	1108 1142	97 105	74.01 % 73.82 %	23.89 % 23.98 %	2.09 % 2.20 %
Tuta	4747 4651	3763 3663	884 876	100 112	79.27 % 78.76 %	18.62 % 18.83 %	2.11 % 2.41 %
Juno.com	4755 4730	3805 3771	844 847	106 112	80.02 % 79.73 %	17.75 % 17.91 %	2.23 % 2.37 %
Mailfence	4613 4727	3666 3750	855 866	92 111	79.47 % 79.33 %	18.53 % 18.32 %	1.99 % 2.35 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.