MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 65.545	51.279 50.781	13.498 13.336	1.393 1.428

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.48 %	20.40 % 20.35 %	2.11 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5035	3951 3913	1056 1009	113 113	77.17 % 77.72 %	20.63 % 20.04 %	2.21 % 2.24 %
Elektronics	4901 4968	3847 3882	956 991	98 95	78.49 % 78.14 %	19.51 % 19.95 %	2.00 % 1.91 %
Entertainment	5184 5195	3990 4013	1082 1067	112 115	76.97 % 77.25 %	20.87 % 20.54 %	2.16 % 2.21 %
Cosmetics & Beauty	5182 4954	4025 3908	1048 947	109 99	77.67 % 78.89 %	20.22 % 19.12 %	2.10 % 2.00 %
Food & Drink	5293 5162	4058 3968	1117 1080	118 114	76.67 % 76.87 %	21.10 % 20.92 %	2.23 % 2.21 %
Home & Garden	4882 5130	3759 3919	1017 1098	106 113	77.00 % 76.39 %	20.83 % 21.40 %	2.17 % 2.20 %
Finance	5029 5131	4060 4147	872 871	97 113	80.73 % 80.82 %	17.34 % 16.98 %	1.93 % 2.20 %
Health	5101 4987	4143 4009	850 859	108 119	81.22 % 80.39 %	16.66 % 17.22 %	2.12 % 2.39 %
Pets	4972 4996	3836 3809	1029 1077	107 110	77.15 % 76.24 %	20.70 % 21.56 %	2.15 % 2.20 %
Sport & Fitness	5219 4862	3994 3731	1119 1022	106 109	76.53 % 76.74 %	21.44 % 21.02 %	2.03 % 2.24 %
Job & Career	5106 5070	3866 3786	1133 1175	107 109	75.71 % 74.67 %	22.19 % 23.18 %	2.10 % 2.15 %
Dating	5048 4997	3711 3662	1239 1225	98 110	73.51 % 73.28 %	24.54 % 24.51 %	1.94 % 2.20 %
Other	5133 5058	4039 4034	980 915	114 109	78.69 % 79.75 %	19.09 % 18.09 %	2.22 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4732	3557 3471	1183 1165	98 96	73.52 % 73.35 %	24.45 % 24.62 %	2.03 % 2.03 %
Outlook Mail	4761 4549	3595 3454	1070 999	96 96	75.51 % 75.93 %	22.47 % 21.96 %	2.02 % 2.11 %
Yahoo Mail	4634 4638	3501 3525	1024 1008	109 105	75.55 % 76.00 %	22.10 % 21.73 %	2.35 % 2.26 %
AOL Mail	4734 4717	3611 3639	1018 977	105 101	76.28 % 77.15 %	21.50 % 20.71 %	2.22 % 2.14 %
Mail.com	4888 4769	3873 3748	908 916	107 105	79.23 % 78.59 %	18.58 % 19.21 %	2.19 % 2.20 %
Yandex Mail	4597 4566	3554 3508	945 965	98 93	77.31 % 76.83 %	20.56 % 21.13 %	2.13 % 2.04 %
GMX Mail	4857 4737	3686 3577	1076 1050	95 110	75.89 % 75.51 %	22.15 % 22.17 %	1.96 % 2.32 %
Zoho Mail	4694 4659	3687 3659	902 901	105 99	78.55 % 78.54 %	19.22 % 19.34 %	2.24 % 2.12 %
ProtonMail	4821 4857	3833 3885	890 858	98 114	79.51 % 79.99 %	18.46 % 17.67 %	2.03 % 2.35 %
Custom Mail	4634 4631	3781 3700	764 833	89 98	81.59 % 79.90 %	16.49 % 17.99 %	1.92 % 2.12 %
iCloud Mail	4504 4644	3317 3430	1099 1117	88 97	73.65 % 73.86 %	24.40 % 24.05 %	1.95 % 2.09 %
Tuta	4738 4587	3741 3656	899 827	98 104	78.96 % 79.70 %	18.97 % 18.03 %	2.07 % 2.27 %
Juno.com	4781 4745	3831 3768	843 872	107 105	80.13 % 79.41 %	17.63 % 18.38 %	2.24 % 2.21 %
Mailfence	4689 4714	3712 3761	877 848	100 105	79.16 % 79.78 %	18.70 % 17.99 %	2.13 % 2.23 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.