MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.521	51.160 50.907	13.535 13.179	1.387 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 77.70 %	20.48 % 20.11 %	2.10 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 4961	3984 3876	1035 976	117 109	77.57 % 78.13 %	20.15 % 19.67 %	2.28 % 2.20 %
Elektronics	4977 4951	3884 3874	992 974	101 103	78.04 % 78.25 %	19.93 % 19.67 %	2.03 % 2.08 %
Entertainment	5090 5077	3923 3934	1055 1030	112 113	77.07 % 77.49 %	20.73 % 20.29 %	2.20 % 2.23 %
Cosmetics & Beauty	5184 5054	4023 3971	1054 973	107 110	77.60 % 78.57 %	20.33 % 19.25 %	2.06 % 2.18 %
Food & Drink	5275 5089	4053 3929	1108 1048	114 112	76.83 % 77.21 %	21.00 % 20.59 %	2.16 % 2.20 %
Home & Garden	4841 5184	3737 3978	1002 1090	102 116	77.19 % 76.74 %	20.70 % 21.03 %	2.11 % 2.24 %
Finance	4984 5048	4024 4090	864 851	96 107	80.74 % 81.02 %	17.34 % 16.86 %	1.93 % 2.12 %
Health	5118 5057	4140 4087	872 850	106 120	80.89 % 80.82 %	17.04 % 16.81 %	2.07 % 2.37 %
Pets	4994 4983	3849 3812	1034 1064	111 107	77.07 % 76.50 %	20.70 % 21.35 %	2.22 % 2.15 %
Sport & Fitness	5103 4837	3901 3733	1104 998	98 106	76.45 % 77.18 %	21.63 % 20.63 %	1.92 % 2.19 %
Job & Career	5105 5053	3861 3779	1133 1168	111 106	75.63 % 74.79 %	22.19 % 23.11 %	2.17 % 2.10 %
Dating	5136 5039	3754 3706	1280 1225	102 108	73.09 % 73.55 %	24.92 % 24.31 %	1.99 % 2.14 %
Other	5139 5188	4027 4138	1002 932	110 118	78.36 % 79.76 %	19.50 % 17.96 %	2.14 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4730	3505 3484	1166 1153	97 93	73.51 % 73.66 %	24.45 % 24.38 %	2.03 % 1.97 %
Outlook Mail	4707 4582	3566 3492	1045 991	96 99	75.76 % 76.21 %	22.20 % 21.63 %	2.04 % 2.16 %
Yahoo Mail	4679 4631	3546 3546	1029 976	104 109	75.79 % 76.57 %	21.99 % 21.08 %	2.22 % 2.35 %
AOL Mail	4750 4770	3617 3701	1018 966	115 103	76.15 % 77.59 %	21.43 % 20.25 %	2.42 % 2.16 %
Mail.com	4786 4783	3790 3763	898 911	98 109	79.19 % 78.67 %	18.76 % 19.05 %	2.05 % 2.28 %
Yandex Mail	4665 4563	3606 3505	963 962	96 96	77.30 % 76.81 %	20.64 % 21.08 %	2.06 % 2.10 %
GMX Mail	4801 4712	3630 3565	1074 1039	97 108	75.61 % 75.66 %	22.37 % 22.05 %	2.02 % 2.29 %
Zoho Mail	4693 4706	3693 3713	896 896	104 97	78.69 % 78.90 %	19.09 % 19.04 %	2.22 % 2.06 %
ProtonMail	4705 4718	3720 3802	887 802	98 114	79.06 % 80.58 %	18.85 % 17.00 %	2.08 % 2.42 %
Custom Mail	4677 4638	3780 3743	807 803	90 92	80.82 % 80.70 %	17.25 % 17.31 %	1.92 % 1.98 %
iCloud Mail	4582 4689	3382 3459	1110 1131	90 99	73.81 % 73.77 %	24.23 % 24.12 %	1.96 % 2.11 %
Tuta	4734 4589	3727 3638	908 848	99 103	78.73 % 79.28 %	19.18 % 18.48 %	2.09 % 2.24 %
Juno.com	4865 4703	3883 3751	874 848	108 104	79.82 % 79.76 %	17.97 % 18.03 %	2.22 % 2.21 %
Mailfence	4670 4707	3715 3745	860 853	95 109	79.55 % 79.56 %	18.42 % 18.12 %	2.03 % 2.32 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.