MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.331	60.005 58.885	15.302 15.684	1.432 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 77.14 %	19.94 % 20.55 %	1.87 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 5701	4727 4397	1181 1168	119 136	78.43 % 77.13 %	19.60 % 20.49 %	1.97 % 2.39 %
Elektronics	5905 5683	4674 4364	1129 1181	102 138	79.15 % 76.79 %	19.12 % 20.78 %	1.73 % 2.43 %
Entertainment	5930 5767	4613 4431	1199 1205	118 131	77.79 % 76.83 %	20.22 % 20.89 %	1.99 % 2.27 %
Cosmetics & Beauty	5984 5984	4703 4619	1155 1225	126 140	78.59 % 77.19 %	19.30 % 20.47 %	2.11 % 2.34 %
Food & Drink	5720 5663	4440 4351	1167 1186	113 126	77.62 % 76.83 %	20.40 % 20.94 %	1.98 % 2.22 %
Home & Garden	5892 5869	4587 4521	1186 1205	119 143	77.85 % 77.03 %	20.13 % 20.53 %	2.02 % 2.44 %
Finance	5806 5836	4741 4713	959 993	106 130	81.66 % 80.76 %	16.52 % 17.02 %	1.83 % 2.23 %
Health	6004 6030	4873 4830	1034 1055	97 145	81.16 % 80.10 %	17.22 % 17.50 %	1.62 % 2.40 %
Pets	5926 6023	4588 4644	1229 1240	109 139	77.42 % 77.10 %	20.74 % 20.59 %	1.84 % 2.31 %
Sport & Fitness	5900 5663	4585 4348	1209 1186	106 129	77.71 % 76.78 %	20.49 % 20.94 %	1.80 % 2.28 %
Job & Career	5958 6141	4566 4597	1273 1405	119 139	76.64 % 74.86 %	21.37 % 22.88 %	2.00 % 2.26 %
Dating	5887 6047	4323 4414	1473 1503	91 130	73.43 % 72.99 %	25.02 % 24.86 %	1.55 % 2.15 %
Other	5800 5924	4585 4656	1108 1132	107 136	79.05 % 78.60 %	19.10 % 19.11 %	1.84 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5493	4190 4040	1296 1333	107 120	74.92 % 73.55 %	23.17 % 24.27 %	1.91 % 2.18 %
Outlook Mail	5529 5410	4217 4049	1215 1237	97 124	76.27 % 74.84 %	21.98 % 22.87 %	1.75 % 2.29 %
Yahoo Mail	5348 5466	4113 4147	1136 1190	99 129	76.91 % 75.87 %	21.24 % 21.77 %	1.85 % 2.36 %
AOL Mail	5571 5437	4329 4172	1138 1139	104 126	77.71 % 76.73 %	20.43 % 20.95 %	1.87 % 2.32 %
Mail.com	5591 5301	4452 4163	1034 1014	105 124	79.63 % 78.53 %	18.49 % 19.13 %	1.88 % 2.34 %
Yandex Mail	5337 5331	4137 4021	1112 1187	88 123	77.52 % 75.43 %	20.84 % 22.27 %	1.65 % 2.31 %
GMX Mail	5458 5449	4176 4126	1179 1205	103 118	76.51 % 75.72 %	21.60 % 22.11 %	1.89 % 2.17 %
Zoho Mail	5587 5544	4447 4368	1039 1053	101 123	79.60 % 78.79 %	18.60 % 18.99 %	1.81 % 2.22 %
ProtonMail	5463 5452	4395 4368	970 949	98 135	80.45 % 80.12 %	17.76 % 17.41 %	1.79 % 2.48 %
Custom Mail	5293 5361	4277 4278	917 974	99 109	80.80 % 79.80 %	17.32 % 18.17 %	1.87 % 2.03 %
iCloud Mail	5402 5400	4024 3973	1276 1298	102 129	74.49 % 73.57 %	23.62 % 24.04 %	1.89 % 2.39 %
Tuta	5611 5566	4479 4402	1023 1033	109 131	79.83 % 79.09 %	18.23 % 18.56 %	1.94 % 2.35 %
Juno.com	5417 5419	4350 4290	945 999	122 130	80.30 % 79.17 %	17.45 % 18.44 %	2.25 % 2.40 %
Mailfence	5539 5702	4419 4488	1022 1073	98 141	79.78 % 78.71 %	18.45 % 18.82 %	1.77 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.