MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
436.716 439.390	334.666 330.501	85.970 92.288	16.080 16.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.63 % 75.22 %	19.69 % 21.00 %	3.68 % 3.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33707 34340	26813 26802	5793 6351	1101 1187	79.55 % 78.05 %	17.19 % 18.49 %	3.27 % 3.46 %
Elektronics	33735 33911	26154 25707	6409 6961	1172 1243	77.53 % 75.81 %	19.00 % 20.53 %	3.47 % 3.67 %
Entertainment	33216 34260	25344 25682	6602 7310	1270 1268	76.30 % 74.96 %	19.88 % 21.34 %	3.82 % 3.70 %
Cosmetics & Beauty	33580 33277	25695 25012	6651 6969	1234 1296	76.52 % 75.16 %	19.81 % 20.94 %	3.67 % 3.89 %
Food & Drink	33653 33621	26800 26234	5749 6200	1104 1187	79.64 % 78.03 %	17.08 % 18.44 %	3.28 % 3.53 %
Home & Garden	34056 33727	27087 26372	5864 6211	1105 1144	79.54 % 78.19 %	17.22 % 18.42 %	3.24 % 3.39 %
Finance	33485 33627	24596 24254	7534 8048	1355 1325	73.45 % 72.13 %	22.50 % 23.93 %	4.05 % 3.94 %
Health	33764 33648	25060 24512	7402 7806	1302 1330	74.22 % 72.85 %	21.92 % 23.20 %	3.86 % 3.95 %
Pets	32846 33917	25927 26190	5758 6463	1161 1264	78.94 % 77.22 %	17.53 % 19.06 %	3.53 % 3.73 %
Sport & Fitness	33031 33488	25021 24798	6728 7280	1282 1410	75.75 % 74.05 %	20.37 % 21.74 %	3.88 % 4.21 %
Job & Career	33466 33669	25014 24712	7067 7603	1385 1354	74.74 % 73.40 %	21.12 % 22.58 %	4.14 % 4.02 %
Dating	34524 33860	24682 23954	8403 8484	1439 1422	71.49 % 70.74 %	24.34 % 25.06 %	4.17 % 4.20 %
Other	33653 34045	26473 26272	6010 6602	1170 1171	78.66 % 77.17 %	17.86 % 19.39 %	3.48 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42797 43756	31217 31407	9797 10618	1783 1731	72.94 % 71.78 %	22.89 % 24.27 %	4.17 % 3.96 %
Outlook Mail	42276 43038	31349 31259	9233 10010	1694 1769	74.15 % 72.63 %	21.84 % 23.26 %	4.01 % 4.11 %
Yahoo Mail	42686 42807	32512 32126	8550 9084	1624 1597	76.17 % 75.05 %	20.03 % 21.22 %	3.80 % 3.73 %
AOL Mail	43038 42726	32769 31934	8653 9080	1616 1712	76.14 % 74.74 %	20.11 % 21.25 %	3.75 % 4.01 %
Mail.com	42806 42813	33015 32602	8220 8631	1571 1580	77.13 % 76.15 %	19.20 % 20.16 %	3.67 % 3.69 %
Yandex Mail	42868 43122	32101 31692	9112 9724	1655 1706	74.88 % 73.49 %	21.26 % 22.55 %	3.86 % 3.96 %
GMX Mail	42687 42698	33001 32354	8193 8797	1493 1547	77.31 % 75.77 %	19.19 % 20.60 %	3.50 % 3.62 %
Zoho Mail	42895 42887	33477 33071	7985 8330	1433 1486	78.04 % 77.11 %	18.62 % 19.42 %	3.34 % 3.46 %
ProtonMail	42174 42457	33117 32713	7632 8268	1425 1476	78.52 % 77.05 %	18.10 % 19.47 %	3.38 % 3.48 %
Custom Mail	42398 42797	33784 33318	7220 7965	1394 1514	79.68 % 77.85 %	17.03 % 18.61 %	3.29 % 3.54 %
iCloud Mail	3462 3429	2688 2517	590 717	184 195	77.64 % 73.40 %	17.04 % 20.91 %	5.31 % 5.69 %
Tuta	3355 3405	2855 2711	405 543	95 151	85.10 % 79.62 %	12.07 % 15.95 %	2.83 % 4.43 %
Juno.com	3274 3455	2781 2797	380 521	113 137	84.94 % 80.96 %	11.61 % 15.08 %	3.45 % 3.97 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.