MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.266	59.252 59.089	15.766 15.514	1.595 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.48 %	20.58 % 20.34 %	2.08 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5690	4621 4429	1214 1131	132 130	77.44 % 77.84 %	20.35 % 19.88 %	2.21 % 2.28 %
Elektronics	5833 5638	4562 4361	1155 1156	116 121	78.21 % 77.35 %	19.80 % 20.50 %	1.99 % 2.15 %
Entertainment	5887 5928	4518 4585	1242 1216	127 127	76.75 % 77.34 %	21.10 % 20.51 %	2.16 % 2.14 %
Cosmetics & Beauty	5995 5965	4649 4648	1213 1186	133 131	77.55 % 77.92 %	20.23 % 19.88 %	2.22 % 2.20 %
Food & Drink	5899 5717	4523 4403	1254 1193	122 121	76.67 % 77.02 %	21.26 % 20.87 %	2.07 % 2.12 %
Home & Garden	5782 6123	4470 4724	1189 1256	123 143	77.31 % 77.15 %	20.56 % 20.51 %	2.13 % 2.34 %
Finance	5772 5877	4663 4747	994 1004	115 126	80.79 % 80.77 %	17.22 % 17.08 %	1.99 % 2.14 %
Health	5975 5887	4841 4709	1020 1039	114 139	81.02 % 79.99 %	17.07 % 17.65 %	1.91 % 2.36 %
Pets	5858 5851	4488 4514	1246 1216	124 121	76.61 % 77.15 %	21.27 % 20.78 %	2.12 % 2.07 %
Sport & Fitness	5916 5673	4517 4392	1279 1159	120 122	76.35 % 77.42 %	21.62 % 20.43 %	2.03 % 2.15 %
Job & Career	5965 6013	4522 4496	1315 1391	128 126	75.81 % 74.77 %	22.05 % 23.13 %	2.15 % 2.10 %
Dating	5837 5915	4253 4331	1471 1465	113 119	72.86 % 73.22 %	25.20 % 24.77 %	1.94 % 2.01 %
Other	5927 5989	4625 4750	1174 1102	128 137	78.03 % 79.31 %	19.81 % 18.40 %	2.16 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5410	4089 3993	1328 1310	115 107	73.92 % 73.81 %	24.01 % 24.21 %	2.08 % 1.98 %
Outlook Mail	5564 5464	4210 4106	1236 1238	118 120	75.66 % 75.15 %	22.21 % 22.66 %	2.12 % 2.20 %
Yahoo Mail	5448 5363	4117 4088	1213 1147	118 128	75.57 % 76.23 %	22.27 % 21.39 %	2.17 % 2.39 %
AOL Mail	5409 5454	4134 4191	1161 1146	114 117	76.43 % 76.84 %	21.46 % 21.01 %	2.11 % 2.15 %
Mail.com	5504 5439	4344 4287	1044 1033	116 119	78.92 % 78.82 %	18.97 % 18.99 %	2.11 % 2.19 %
Yandex Mail	5317 5348	4106 4062	1115 1169	96 117	77.22 % 75.95 %	20.97 % 21.86 %	1.81 % 2.19 %
GMX Mail	5521 5527	4158 4190	1243 1223	120 114	75.31 % 75.81 %	22.51 % 22.13 %	2.17 % 2.06 %
Zoho Mail	5495 5436	4314 4302	1067 1024	114 110	78.51 % 79.14 %	19.42 % 18.84 %	2.07 % 2.02 %
ProtonMail	5549 5477	4390 4395	1043 953	116 129	79.11 % 80.24 %	18.80 % 17.40 %	2.09 % 2.36 %
Custom Mail	5367 5440	4325 4367	933 966	109 107	80.59 % 80.28 %	17.38 % 17.76 %	2.03 % 1.97 %
iCloud Mail	5449 5428	4026 4012	1311 1299	112 117	73.89 % 73.91 %	24.06 % 23.93 %	2.06 % 2.16 %
Tuta	5457 5439	4309 4318	1035 991	113 130	78.96 % 79.39 %	18.97 % 18.22 %	2.07 % 2.39 %
Juno.com	5540 5435	4416 4351	1000 962	124 122	79.71 % 80.06 %	18.05 % 17.70 %	2.24 % 2.24 %
Mailfence	5461 5606	4314 4427	1037 1053	110 126	79.00 % 78.97 %	18.99 % 18.78 %	2.01 % 2.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.