SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.331 76.739	58.885 60.005	15.684 15.302	1.762 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.14 % 78.19 %	20.55 % 19.94 %	2.31 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5701 6027	4397 4727	1168 1181	136 119	77.13 % 78.43 %	20.49 % 19.60 %	2.39 % 1.97 %
Elektronics	5683 5905	4364 4674	1181 1129	138 102	76.79 % 79.15 %	20.78 % 19.12 %	2.43 % 1.73 %
Entertainment	5767 5930	4431 4613	1205 1199	131 118	76.83 % 77.79 %	20.89 % 20.22 %	2.27 % 1.99 %
Cosmetics & Beauty	5984 5984	4619 4703	1225 1155	140 126	77.19 % 78.59 %	20.47 % 19.30 %	2.34 % 2.11 %
Food & Drink	5663 5720	4351 4440	1186 1167	126 113	76.83 % 77.62 %	20.94 % 20.40 %	2.22 % 1.98 %
Home & Garden	5869 5892	4521 4587	1205 1186	143 119	77.03 % 77.85 %	20.53 % 20.13 %	2.44 % 2.02 %
Finance	5836 5806	4713 4741	993 959	130 106	80.76 % 81.66 %	17.02 % 16.52 %	2.23 % 1.83 %
Health	6030 6004	4830 4873	1055 1034	145 97	80.10 % 81.16 %	17.50 % 17.22 %	2.40 % 1.62 %
Pets	6023 5926	4644 4588	1240 1229	139 109	77.10 % 77.42 %	20.59 % 20.74 %	2.31 % 1.84 %
Sport & Fitness	5663 5900	4348 4585	1186 1209	129 106	76.78 % 77.71 %	20.94 % 20.49 %	2.28 % 1.80 %
Job & Career	6141 5958	4597 4566	1405 1273	139 119	74.86 % 76.64 %	22.88 % 21.37 %	2.26 % 2.00 %
Dating	6047 5887	4414 4323	1503 1473	130 91	72.99 % 73.43 %	24.86 % 25.02 %	2.15 % 1.55 %
Other	5924 5800	4656 4585	1132 1108	136 107	78.60 % 79.05 %	19.11 % 19.10 %	2.30 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5493 5593	4040 4190	1333 1296	120 107	73.55 % 74.92 %	24.27 % 23.17 %	2.18 % 1.91 %
Outlook Mail	5410 5529	4049 4217	1237 1215	124 97	74.84 % 76.27 %	22.87 % 21.98 %	2.29 % 1.75 %
Yahoo Mail	5466 5348	4147 4113	1190 1136	129 99	75.87 % 76.91 %	21.77 % 21.24 %	2.36 % 1.85 %
AOL Mail	5437 5571	4172 4329	1139 1138	126 104	76.73 % 77.71 %	20.95 % 20.43 %	2.32 % 1.87 %
Mail.com	5301 5591	4163 4452	1014 1034	124 105	78.53 % 79.63 %	19.13 % 18.49 %	2.34 % 1.88 %
Yandex Mail	5331 5337	4021 4137	1187 1112	123 88	75.43 % 77.52 %	22.27 % 20.84 %	2.31 % 1.65 %
GMX Mail	5449 5458	4126 4176	1205 1179	118 103	75.72 % 76.51 %	22.11 % 21.60 %	2.17 % 1.89 %
Zoho Mail	5544 5587	4368 4447	1053 1039	123 101	78.79 % 79.60 %	18.99 % 18.60 %	2.22 % 1.81 %
ProtonMail	5452 5463	4368 4395	949 970	135 98	80.12 % 80.45 %	17.41 % 17.76 %	2.48 % 1.79 %
Custom Mail	5361 5293	4278 4277	974 917	109 99	79.80 % 80.80 %	18.17 % 17.32 %	2.03 % 1.87 %
iCloud Mail	5400 5402	3973 4024	1298 1276	129 102	73.57 % 74.49 %	24.04 % 23.62 %	2.39 % 1.89 %
Tuta	5566 5611	4402 4479	1033 1023	131 109	79.09 % 79.83 %	18.56 % 18.23 %	2.35 % 1.94 %
Juno.com	5419 5417	4290 4350	999 945	130 122	79.17 % 80.30 %	18.44 % 17.45 %	2.40 % 2.25 %
Mailfence	5702 5539	4488 4419	1073 1022	141 98	78.71 % 79.78 %	18.82 % 18.45 %	2.47 % 1.77 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.