SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.163 76.936	59.199 59.712	15.314 15.605	1.650 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.73 % 77.61 %	20.11 % 20.28 %	2.17 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5710 5992	4458 4655	1122 1204	130 133	78.07 % 77.69 %	19.65 % 20.09 %	2.28 % 2.22 %
Elektronics	5611 5825	4377 4567	1117 1145	117 113	78.01 % 78.40 %	19.91 % 19.66 %	2.09 % 1.94 %
Entertainment	5959 5903	4632 4538	1195 1232	132 133	77.73 % 76.88 %	20.05 % 20.87 %	2.22 % 2.25 %
Cosmetics & Beauty	5900 6045	4625 4714	1150 1199	125 132	78.39 % 77.98 %	19.49 % 19.83 %	2.12 % 2.18 %
Food & Drink	5778 5962	4442 4581	1211 1253	125 128	76.88 % 76.84 %	20.96 % 21.02 %	2.16 % 2.15 %
Home & Garden	6048 5803	4659 4506	1254 1172	135 125	77.03 % 77.65 %	20.73 % 20.20 %	2.23 % 2.15 %
Finance	5882 5858	4780 4742	980 998	122 118	81.26 % 80.95 %	16.66 % 17.04 %	2.07 % 2.01 %
Health	5858 5981	4721 4863	1002 998	135 120	80.59 % 81.31 %	17.10 % 16.69 %	2.30 % 2.01 %
Pets	5837 5832	4497 4494	1218 1216	122 122	77.04 % 77.06 %	20.87 % 20.85 %	2.09 % 2.09 %
Sport & Fitness	5742 5982	4438 4589	1176 1270	128 123	77.29 % 76.71 %	20.48 % 21.23 %	2.23 % 2.06 %
Job & Career	5909 5965	4421 4537	1365 1300	123 128	74.82 % 76.06 %	23.10 % 21.79 %	2.08 % 2.15 %
Dating	5895 5889	4349 4313	1429 1466	117 110	73.77 % 73.24 %	24.24 % 24.89 %	1.98 % 1.87 %
Other	6034 5899	4800 4613	1095 1152	139 134	79.55 % 78.20 %	18.15 % 19.53 %	2.30 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5443 5571	4037 4125	1298 1335	108 111	74.17 % 74.04 %	23.85 % 23.96 %	1.98 % 1.99 %
Outlook Mail	5379 5472	4066 4161	1200 1196	113 115	75.59 % 76.04 %	22.31 % 21.86 %	2.10 % 2.10 %
Yahoo Mail	5400 5460	4136 4155	1135 1185	129 120	76.59 % 76.10 %	21.02 % 21.70 %	2.39 % 2.20 %
AOL Mail	5473 5454	4227 4171	1130 1160	116 123	77.23 % 76.48 %	20.65 % 21.27 %	2.12 % 2.26 %
Mail.com	5462 5536	4310 4394	1033 1029	119 113	78.91 % 79.37 %	18.91 % 18.59 %	2.18 % 2.04 %
Yandex Mail	5257 5330	4024 4125	1120 1104	113 101	76.55 % 77.39 %	21.30 % 20.71 %	2.15 % 1.89 %
GMX Mail	5518 5596	4189 4230	1211 1245	118 121	75.92 % 75.59 %	21.95 % 22.25 %	2.14 % 2.16 %
Zoho Mail	5370 5518	4240 4337	1024 1064	106 117	78.96 % 78.60 %	19.07 % 19.28 %	1.97 % 2.12 %
ProtonMail	5554 5600	4459 4443	963 1034	132 123	80.28 % 79.34 %	17.34 % 18.46 %	2.38 % 2.20 %
Custom Mail	5347 5477	4305 4443	934 924	108 110	80.51 % 81.12 %	17.47 % 16.87 %	2.02 % 2.01 %
iCloud Mail	5477 5452	4062 4036	1299 1303	116 113	74.16 % 74.03 %	23.72 % 23.90 %	2.12 % 2.07 %
Tuta	5462 5533	4341 4385	994 1030	127 118	79.48 % 79.25 %	18.20 % 18.62 %	2.33 % 2.13 %
Juno.com	5448 5504	4362 4396	964 985	122 123	80.07 % 79.87 %	17.69 % 17.90 %	2.24 % 2.23 %
Mailfence	5573 5433	4441 4311	1009 1011	123 111	79.69 % 79.35 %	18.11 % 18.61 %	2.21 % 2.04 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.