SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.294 76.959	58.803 59.487	15.719 15.878	1.772 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.07 % 77.30 %	20.60 % 20.63 %	2.32 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5685 6000	4390 4650	1157 1219	138 131	77.22 % 77.50 %	20.35 % 20.32 %	2.43 % 2.18 %
Elektronics	5616 5883	4308 4607	1170 1161	138 115	76.71 % 78.31 %	20.83 % 19.73 %	2.46 % 1.95 %
Entertainment	5869 5935	4518 4556	1219 1250	132 129	76.98 % 76.76 %	20.77 % 21.06 %	2.25 % 2.17 %
Cosmetics & Beauty	6038 5962	4671 4613	1221 1217	146 132	77.36 % 77.37 %	20.22 % 20.41 %	2.42 % 2.21 %
Food & Drink	5714 5877	4386 4530	1201 1223	127 124	76.76 % 77.08 %	21.02 % 20.81 %	2.22 % 2.11 %
Home & Garden	6021 5876	4627 4533	1244 1218	150 125	76.85 % 77.14 %	20.66 % 20.73 %	2.49 % 2.13 %
Finance	5828 5828	4693 4709	1003 1005	132 114	80.53 % 80.80 %	17.21 % 17.24 %	2.26 % 1.96 %
Health	5935 5965	4739 4812	1050 1037	146 116	79.85 % 80.67 %	17.69 % 17.38 %	2.46 % 1.94 %
Pets	5872 5918	4504 4536	1235 1259	133 123	76.70 % 76.65 %	21.03 % 21.27 %	2.26 % 2.08 %
Sport & Fitness	5628 5894	4323 4500	1178 1275	127 119	76.81 % 76.35 %	20.93 % 21.63 %	2.26 % 2.02 %
Job & Career	6073 6055	4516 4585	1418 1341	139 129	74.36 % 75.72 %	23.35 % 22.15 %	2.29 % 2.13 %
Dating	5989 5860	4370 4263	1493 1486	126 111	72.97 % 72.75 %	24.93 % 25.36 %	2.10 % 1.89 %
Other	6026 5906	4758 4593	1130 1187	138 126	78.96 % 77.77 %	18.75 % 20.10 %	2.29 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5491 5624	4026 4158	1343 1348	122 118	73.32 % 73.93 %	24.46 % 23.97 %	2.22 % 2.10 %
Outlook Mail	5429 5631	4069 4270	1235 1245	125 116	74.95 % 75.83 %	22.75 % 22.11 %	2.30 % 2.06 %
Yahoo Mail	5400 5381	4093 4091	1176 1175	131 115	75.80 % 76.03 %	21.78 % 21.84 %	2.43 % 2.14 %
AOL Mail	5475 5499	4183 4208	1163 1173	129 118	76.40 % 76.52 %	21.24 % 21.33 %	2.36 % 2.15 %
Mail.com	5368 5538	4214 4376	1027 1048	127 114	78.50 % 79.02 %	19.13 % 18.92 %	2.37 % 2.06 %
Yandex Mail	5335 5381	4024 4133	1186 1149	125 99	75.43 % 76.81 %	22.23 % 21.35 %	2.34 % 1.84 %
GMX Mail	5479 5464	4148 4128	1212 1219	119 117	75.71 % 75.55 %	22.12 % 22.31 %	2.17 % 2.14 %
Zoho Mail	5412 5556	4256 4351	1036 1090	120 115	78.64 % 78.31 %	19.14 % 19.62 %	2.22 % 2.07 %
ProtonMail	5485 5564	4385 4405	962 1043	138 116	79.95 % 79.17 %	17.54 % 18.75 %	2.52 % 2.08 %
Custom Mail	5425 5358	4334 4305	978 944	113 109	79.89 % 80.35 %	18.03 % 17.62 %	2.08 % 2.03 %
iCloud Mail	5395 5424	3957 3991	1312 1320	126 113	73.35 % 73.58 %	24.32 % 24.34 %	2.34 % 2.08 %
Tuta	5543 5520	4374 4346	1034 1060	135 114	78.91 % 78.73 %	18.65 % 19.20 %	2.44 % 2.07 %
Juno.com	5416 5487	4302 4361	984 999	130 127	79.43 % 79.48 %	18.17 % 18.21 %	2.40 % 2.31 %
Mailfence	5641 5532	4438 4364	1071 1065	132 103	78.67 % 78.89 %	18.99 % 19.25 %	2.34 % 1.86 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.