SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.413 65.936	50.605 51.160	13.318 13.384	1.490 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 77.59 %	20.36 % 20.30 %	2.28 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4925 5099	3834 3965	975 1019	116 115	77.85 % 77.76 %	19.80 % 19.98 %	2.36 % 2.26 %
Elektronics	4837 5008	3760 3919	974 990	103 99	77.73 % 78.25 %	20.14 % 19.77 %	2.13 % 1.98 %
Entertainment	5133 5033	3972 3870	1042 1048	119 115	77.38 % 76.89 %	20.30 % 20.82 %	2.32 % 2.28 %
Cosmetics & Beauty	5104 5185	3989 4035	999 1039	116 111	78.15 % 77.82 %	19.57 % 20.04 %	2.27 % 2.14 %
Food & Drink	5030 5184	3848 3994	1068 1077	114 113	76.50 % 77.04 %	21.23 % 20.78 %	2.27 % 2.18 %
Home & Garden	5197 4912	3976 3806	1098 998	123 108	76.51 % 77.48 %	21.13 % 20.32 %	2.37 % 2.20 %
Finance	5065 5032	4088 4079	867 852	110 101	80.71 % 81.06 %	17.12 % 16.93 %	2.17 % 2.01 %
Health	5045 5110	4047 4145	877 860	121 105	80.22 % 81.12 %	17.38 % 16.83 %	2.40 % 2.05 %
Pets	5013 4968	3830 3822	1070 1042	113 104	76.40 % 76.93 %	21.34 % 20.97 %	2.25 % 2.09 %
Sport & Fitness	4848 5174	3735 3965	1001 1105	112 104	77.04 % 76.63 %	20.65 % 21.36 %	2.31 % 2.01 %
Job & Career	4998 5121	3716 3890	1172 1122	110 109	74.35 % 75.96 %	23.45 % 21.91 %	2.20 % 2.13 %
Dating	5042 5104	3707 3750	1227 1256	108 98	73.52 % 73.47 %	24.34 % 24.61 %	2.14 % 1.92 %
Other	5176 5006	4103 3920	948 976	125 110	79.27 % 78.31 %	18.32 % 19.50 %	2.41 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4631 4713	3415 3478	1122 1139	94 96	73.74 % 73.80 %	24.23 % 24.17 %	2.03 % 2.04 %
Outlook Mail	4582 4690	3457 3564	1025 1027	100 99	75.45 % 75.99 %	22.37 % 21.90 %	2.18 % 2.11 %
Yahoo Mail	4662 4677	3556 3550	988 1021	118 106	76.28 % 75.90 %	21.19 % 21.83 %	2.53 % 2.27 %
AOL Mail	4734 4716	3649 3603	978 1001	107 112	77.08 % 76.40 %	20.66 % 21.23 %	2.26 % 2.37 %
Mail.com	4723 4803	3708 3813	907 892	108 98	78.51 % 79.39 %	19.20 % 18.57 %	2.29 % 2.04 %
Yandex Mail	4519 4594	3449 3559	968 948	102 87	76.32 % 77.47 %	21.42 % 20.64 %	2.26 % 1.89 %
GMX Mail	4756 4720	3584 3556	1063 1066	109 98	75.36 % 75.34 %	22.35 % 22.58 %	2.29 % 2.08 %
Zoho Mail	4605 4722	3620 3721	889 901	96 100	78.61 % 78.80 %	19.31 % 19.08 %	2.08 % 2.12 %
ProtonMail	4799 4770	3836 3778	841 889	122 103	79.93 % 79.20 %	17.52 % 18.64 %	2.54 % 2.16 %
Custom Mail	4531 4779	3631 3872	806 809	94 98	80.14 % 81.02 %	17.79 % 16.93 %	2.07 % 2.05 %
iCloud Mail	4763 4637	3516 3432	1142 1108	105 97	73.82 % 74.01 %	23.98 % 23.89 %	2.20 % 2.09 %
Tuta	4651 4747	3663 3763	876 884	112 100	78.76 % 79.27 %	18.83 % 18.62 %	2.41 % 2.11 %
Juno.com	4730 4755	3771 3805	847 844	112 106	79.73 % 80.02 %	17.91 % 17.75 %	2.37 % 2.23 %
Mailfence	4727 4613	3750 3666	866 855	111 92	79.33 % 79.47 %	18.32 % 18.53 %	2.35 % 1.99 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.