SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
74.803 75.513	58.338 59.815	15.334 14.570	1.704 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 79.21 %	20.50 % 19.29 %	2.28 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5704 5755	4442 4524	1170 1147	139 119	77.88 % 78.61 %	20.51 % 19.93 %	2.44 % 2.07 %
Elektronics	5750 5687	4526 4519	1139 1090	127 115	78.71 % 79.46 %	19.81 % 19.17 %	2.21 % 2.02 %
Entertainment	5870 6048	4576 4743	1206 1211	136 129	77.96 % 78.42 %	20.55 % 20.02 %	2.32 % 2.13 %
Cosmetics & Beauty	5605 5894	4443 4716	1084 1075	118 134	79.27 % 80.01 %	19.34 % 18.24 %	2.11 % 2.27 %
Food & Drink	5841 6110	4500 4806	1227 1202	129 142	77.04 % 78.66 %	21.01 % 19.67 %	2.21 % 2.32 %
Home & Garden	5806 5541	4478 4344	1262 1105	125 123	77.13 % 78.40 %	21.74 % 19.94 %	2.15 % 2.22 %
Finance	5858 5767	4707 4702	1044 988	132 117	80.35 % 81.53 %	17.82 % 17.13 %	2.25 % 2.03 %
Health	5691 5806	4560 4768	1052 975	131 123	80.13 % 82.12 %	18.49 % 16.79 %	2.30 % 2.12 %
Pets	5932 5726	4603 4537	1268 1090	142 127	77.60 % 79.24 %	21.38 % 19.04 %	2.39 % 2.22 %
Sport & Fitness	5747 5840	4471 4610	1211 1157	129 122	77.80 % 78.94 %	21.07 % 19.81 %	2.24 % 2.09 %
Job & Career	5669 5775	4300 4475	1275 1209	135 124	75.85 % 77.49 %	22.49 % 20.94 %	2.38 % 2.15 %
Dating	5765 5705	4325 4363	1335 1252	135 118	75.02 % 76.48 %	23.16 % 21.95 %	2.34 % 2.07 %
Other	5565 5859	4407 4708	1061 1069	126 125	79.19 % 80.36 %	19.07 % 18.25 %	2.26 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5571	4059 4262	1267 1233	124 108	74.88 % 76.50 %	23.37 % 22.13 %	2.29 % 1.94 %
Outlook Mail	5315 5371	4088 4200	1159 1113	116 111	76.91 % 78.20 %	21.81 % 20.72 %	2.18 % 2.07 %
Yahoo Mail	5419 5406	4164 4205	1170 1085	127 126	76.84 % 77.78 %	21.59 % 20.07 %	2.34 % 2.33 %
AOL Mail	5454 5645	4261 4437	1130 1124	113 123	78.13 % 78.60 %	20.72 % 19.91 %	2.07 % 2.18 %
Mail.com	5540 5653	4383 4537	1070 1028	128 126	79.12 % 80.26 %	19.31 % 18.19 %	2.31 % 2.23 %
Yandex Mail	5478 5417	4257 4253	1139 1073	121 124	77.71 % 78.51 %	20.79 % 19.81 %	2.21 % 2.29 %
GMX Mail	5389 5638	4137 4383	1176 1202	129 111	76.77 % 77.74 %	21.82 % 21.32 %	2.39 % 1.97 %
Zoho Mail	5563 5479	4361 4417	1132 1005	125 126	78.39 % 80.62 %	20.35 % 18.34 %	2.25 % 2.30 %
ProtonMail	5675 5535	4543 4464	1035 986	137 112	80.05 % 80.65 %	18.24 % 17.81 %	2.41 % 2.02 %
Custom Mail	5137 5423	4107 4450	941 890	116 105	79.95 % 82.06 %	18.32 % 16.41 %	2.26 % 1.94 %
iCloud Mail	5387 5295	4023 4057	1271 1187	118 109	74.68 % 76.62 %	23.59 % 22.42 %	2.19 % 2.06 %
Tuta	5474 5554	4379 4492	1029 978	124 126	80.00 % 80.88 %	18.80 % 17.61 %	2.27 % 2.27 %
Juno.com	5616 5565	4441 4502	1105 949	136 123	79.08 % 80.90 %	19.68 % 17.05 %	2.42 % 2.21 %
Mailfence	3935 3961	3135 3156	710 717	90 88	79.67 % 79.68 %	18.04 % 18.10 %	2.29 % 2.22 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.