SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.508 66.382	50.749 51.054	13.326 13.829	1.433 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.47 % 76.91 %	20.34 % 20.83 %	2.19 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5110 5101	3956 3894	1033 1089	121 118	77.42 % 76.34 %	20.22 % 21.35 %	2.37 % 2.31 %
Elektronics	4993 4904	3891 3804	1001 996	101 104	77.93 % 77.57 %	20.05 % 20.31 %	2.02 % 2.12 %
Entertainment	5087 5369	3928 4076	1042 1171	117 122	77.22 % 75.92 %	20.48 % 21.81 %	2.30 % 2.27 %
Cosmetics & Beauty	4972 5168	3935 4006	935 1041	102 121	79.14 % 77.52 %	18.81 % 20.14 %	2.05 % 2.34 %
Food & Drink	5122 5285	3924 4035	1087 1124	111 126	76.61 % 76.35 %	21.22 % 21.27 %	2.17 % 2.38 %
Home & Garden	5188 4863	3966 3697	1112 1056	110 110	76.45 % 76.02 %	21.43 % 21.71 %	2.12 % 2.26 %
Finance	5143 5073	4171 4069	860 898	112 106	81.10 % 80.21 %	16.72 % 17.70 %	2.18 % 2.09 %
Health	4963 5124	3984 4147	869 861	110 116	80.27 % 80.93 %	17.51 % 16.80 %	2.22 % 2.26 %
Pets	5008 4941	3834 3794	1063 1033	111 114	76.56 % 76.79 %	21.23 % 20.91 %	2.22 % 2.31 %
Sport & Fitness	4897 5173	3767 3949	1023 1111	107 113	76.92 % 76.34 %	20.89 % 21.48 %	2.19 % 2.18 %
Job & Career	4967 5096	3695 3798	1157 1183	115 115	74.39 % 74.53 %	23.29 % 23.21 %	2.32 % 2.26 %
Dating	5056 5038	3710 3682	1234 1241	112 115	73.38 % 73.08 %	24.41 % 24.63 %	2.22 % 2.28 %
Other	5002 5247	3988 4103	910 1025	104 119	79.73 % 78.20 %	18.19 % 19.53 %	2.08 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4814	3501 3525	1170 1190	100 99	73.38 % 73.22 %	24.52 % 24.72 %	2.10 % 2.06 %
Outlook Mail	4644 4762	3536 3581	1011 1078	97 103	76.14 % 75.20 %	21.77 % 22.64 %	2.09 % 2.16 %
Yahoo Mail	4584 4667	3487 3510	994 1038	103 119	76.07 % 75.21 %	21.68 % 22.24 %	2.25 % 2.55 %
AOL Mail	4609 4835	3555 3679	958 1043	96 113	77.13 % 76.09 %	20.79 % 21.57 %	2.08 % 2.34 %
Mail.com	4745 4713	3739 3701	902 903	104 109	78.80 % 78.53 %	19.01 % 19.16 %	2.19 % 2.31 %
Yandex Mail	4680 4602	3599 3523	984 970	97 109	76.90 % 76.55 %	21.03 % 21.08 %	2.07 % 2.37 %
GMX Mail	4637 4884	3493 3652	1034 1126	110 106	75.33 % 74.77 %	22.30 % 23.05 %	2.37 % 2.17 %
Zoho Mail	4629 4719	3620 3669	913 935	96 115	78.20 % 77.75 %	19.72 % 19.81 %	2.07 % 2.44 %
ProtonMail	4869 4809	3895 3772	861 933	113 104	80.00 % 78.44 %	17.68 % 19.40 %	2.32 % 2.16 %
Custom Mail	4535 4669	3639 3797	797 778	99 94	80.24 % 81.32 %	17.57 % 16.66 %	2.18 % 2.01 %
iCloud Mail	4715 4648	3452 3388	1163 1161	100 99	73.21 % 72.89 %	24.67 % 24.98 %	2.12 % 2.13 %
Tuta	4662 4741	3731 3737	825 898	106 106	80.03 % 78.82 %	17.70 % 18.94 %	2.27 % 2.24 %
Juno.com	4745 4766	3766 3779	869 878	110 109	79.37 % 79.29 %	18.31 % 18.42 %	2.32 % 2.29 %
Mailfence	4683 4753	3736 3741	845 898	102 114	79.78 % 78.71 %	18.04 % 18.89 %	2.18 % 2.40 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.