SendPulse and MailChimp Email Deliverability Comparison

SendPulse

MailChimp

In this comparison, the deliverability of SendPulse and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.521 66.082	50.907 51.160	13.179 13.535	1.435 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 77.42 %	20.11 % 20.48 %	2.19 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5136	3876 3984	976 1035	109 117	78.13 % 77.57 %	19.67 % 20.15 %	2.20 % 2.28 %
Elektronics	4951 4977	3874 3884	974 992	103 101	78.25 % 78.04 %	19.67 % 19.93 %	2.08 % 2.03 %
Entertainment	5077 5090	3934 3923	1030 1055	113 112	77.49 % 77.07 %	20.29 % 20.73 %	2.23 % 2.20 %
Cosmetics & Beauty	5054 5184	3971 4023	973 1054	110 107	78.57 % 77.60 %	19.25 % 20.33 %	2.18 % 2.06 %
Food & Drink	5089 5275	3929 4053	1048 1108	112 114	77.21 % 76.83 %	20.59 % 21.00 %	2.20 % 2.16 %
Home & Garden	5184 4841	3978 3737	1090 1002	116 102	76.74 % 77.19 %	21.03 % 20.70 %	2.24 % 2.11 %
Finance	5048 4984	4090 4024	851 864	107 96	81.02 % 80.74 %	16.86 % 17.34 %	2.12 % 1.93 %
Health	5057 5118	4087 4140	850 872	120 106	80.82 % 80.89 %	16.81 % 17.04 %	2.37 % 2.07 %
Pets	4983 4994	3812 3849	1064 1034	107 111	76.50 % 77.07 %	21.35 % 20.70 %	2.15 % 2.22 %
Sport & Fitness	4837 5103	3733 3901	998 1104	106 98	77.18 % 76.45 %	20.63 % 21.63 %	2.19 % 1.92 %
Job & Career	5053 5105	3779 3861	1168 1133	106 111	74.79 % 75.63 %	23.11 % 22.19 %	2.10 % 2.17 %
Dating	5039 5136	3706 3754	1225 1280	108 102	73.55 % 73.09 %	24.31 % 24.92 %	2.14 % 1.99 %
Other	5188 5139	4138 4027	932 1002	118 110	79.76 % 78.36 %	17.96 % 19.50 %	2.27 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4730 4768	3484 3505	1153 1166	93 97	73.66 % 73.51 %	24.38 % 24.45 %	1.97 % 2.03 %
Outlook Mail	4582 4707	3492 3566	991 1045	99 96	76.21 % 75.76 %	21.63 % 22.20 %	2.16 % 2.04 %
Yahoo Mail	4631 4679	3546 3546	976 1029	109 104	76.57 % 75.79 %	21.08 % 21.99 %	2.35 % 2.22 %
AOL Mail	4770 4750	3701 3617	966 1018	103 115	77.59 % 76.15 %	20.25 % 21.43 %	2.16 % 2.42 %
Mail.com	4783 4786	3763 3790	911 898	109 98	78.67 % 79.19 %	19.05 % 18.76 %	2.28 % 2.05 %
Yandex Mail	4563 4665	3505 3606	962 963	96 96	76.81 % 77.30 %	21.08 % 20.64 %	2.10 % 2.06 %
GMX Mail	4712 4801	3565 3630	1039 1074	108 97	75.66 % 75.61 %	22.05 % 22.37 %	2.29 % 2.02 %
Zoho Mail	4706 4693	3713 3693	896 896	97 104	78.90 % 78.69 %	19.04 % 19.09 %	2.06 % 2.22 %
ProtonMail	4718 4705	3802 3720	802 887	114 98	80.58 % 79.06 %	17.00 % 18.85 %	2.42 % 2.08 %
Custom Mail	4638 4677	3743 3780	803 807	92 90	80.70 % 80.82 %	17.31 % 17.25 %	1.98 % 1.92 %
iCloud Mail	4689 4582	3459 3382	1131 1110	99 90	73.77 % 73.81 %	24.12 % 24.23 %	2.11 % 1.96 %
Tuta	4589 4734	3638 3727	848 908	103 99	79.28 % 78.73 %	18.48 % 19.18 %	2.24 % 2.09 %
Juno.com	4703 4865	3751 3883	848 874	104 108	79.76 % 79.82 %	18.03 % 17.97 %	2.21 % 2.22 %
Mailfence	4707 4670	3745 3715	853 860	109 95	79.56 % 79.55 %	18.12 % 18.42 %	2.32 % 2.03 %

Compare SendPulse with other providers

Compare the email deliverability of SendPulse with other providers.