MailChimp and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.329 8.801	305.310 7.331	81.246 1.140	14.773 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.07 % 83.30 %	20.24 % 12.95 %	3.68 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30997 688	24500 588	5482 77	1015 23	79.04 % 85.47 %	17.69 % 11.19 %	3.27 % 3.34 %
Elektronics	30962 679	23813 580	6061 82	1088 17	76.91 % 85.42 %	19.58 % 12.08 %	3.51 % 2.50 %
Entertainment	30509 694	23092 573	6234 91	1183 30	75.69 % 82.56 %	20.43 % 13.11 %	3.88 % 4.32 %
Cosmetics & Beauty	30907 679	23473 558	6300 89	1134 32	75.95 % 82.18 %	20.38 % 13.11 %	3.67 % 4.71 %
Food & Drink	31020 685	24559 594	5449 71	1012 20	79.17 % 86.72 %	17.57 % 10.36 %	3.26 % 2.92 %
Home & Garden	31268 686	24723 588	5543 77	1002 21	79.07 % 85.71 %	17.73 % 11.22 %	3.20 % 3.06 %
Finance	30796 639	22417 517	7124 93	1255 29	72.79 % 80.91 %	23.13 % 14.55 %	4.08 % 4.54 %
Health	31074 662	22868 539	7012 96	1194 27	73.59 % 81.42 %	22.57 % 14.50 %	3.84 % 4.08 %
Pets	30098 682	23612 578	5424 81	1062 23	78.45 % 84.75 %	18.02 % 11.88 %	3.53 % 3.37 %
Sport & Fitness	30302 705	22798 574	6332 102	1172 29	75.24 % 81.42 %	20.90 % 14.47 %	3.87 % 4.11 %
Job & Career	30670 659	22759 533	6634 99	1277 27	74.21 % 80.88 %	21.63 % 15.02 %	4.16 % 4.10 %
Dating	31848 633	22560 509	7984 97	1304 27	70.84 % 80.41 %	25.07 % 15.32 %	4.09 % 4.27 %
Other	30878 710	24136 600	5667 85	1075 25	78.17 % 84.51 %	18.35 % 11.97 %	3.48 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40064 688	29112 527	9307 120	1645 41	72.66 % 76.60 %	23.23 % 17.44 %	4.11 % 5.96 %
Outlook Mail	39528 635	29115 522	8828 88	1585 25	73.66 % 82.20 %	22.33 % 13.86 %	4.01 % 3.94 %
Yahoo Mail	39961 683	30275 573	8172 91	1514 19	75.76 % 83.89 %	20.45 % 13.32 %	3.79 % 2.78 %
AOL Mail	40186 736	30427 605	8261 99	1498 32	75.72 % 82.20 %	20.56 % 13.45 %	3.73 % 4.35 %
Mail.com	40130 676	30774 573	7877 82	1479 21	76.69 % 84.76 %	19.63 % 12.13 %	3.69 % 3.11 %
Yandex Mail	40132 650	29886 532	8701 96	1545 22	74.47 % 81.85 %	21.68 % 14.77 %	3.85 % 3.38 %
GMX Mail	39937 652	30679 550	7871 78	1387 24	76.82 % 84.36 %	19.71 % 11.96 %	3.47 % 3.68 %
Zoho Mail	40202 703	31177 600	7669 82	1356 21	77.55 % 85.35 %	19.08 % 11.66 %	3.37 % 2.99 %
ProtonMail	39363 656	30704 558	7311 71	1348 27	78.00 % 85.06 %	18.57 % 10.82 %	3.42 % 4.12 %
Custom Mail	39785 667	31537 572	6930 71	1318 24	79.27 % 85.76 %	17.42 % 10.64 %	3.31 % 3.60 %
iCloud Mail	691 655	519 519	132 107	40 29	75.11 % 79.24 %	19.10 % 16.34 %	5.79 % 4.43 %
Tuta	651 721	539 616	92 82	20 23	82.80 % 85.44 %	14.13 % 11.37 %	3.07 % 3.19 %
Juno.com	699 679	566 584	95 73	38 22	80.97 % 86.01 %	13.59 % 10.75 %	5.44 % 3.24 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.