MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 65.051	51.160 49.710	13.535 13.808	1.387 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 76.42 %	20.48 % 21.23 %	2.10 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 4950	3984 3776	1035 1063	117 111	77.57 % 76.28 %	20.15 % 21.47 %	2.28 % 2.24 %
Elektronics	4977 4824	3884 3726	992 990	101 108	78.04 % 77.24 %	19.93 % 20.52 %	2.03 % 2.24 %
Entertainment	5090 4763	3923 3599	1055 1056	112 108	77.07 % 75.56 %	20.73 % 22.17 %	2.20 % 2.27 %
Cosmetics & Beauty	5184 4814	4023 3667	1054 1032	107 115	77.60 % 76.17 %	20.33 % 21.44 %	2.06 % 2.39 %
Food & Drink	5275 5041	4053 3858	1108 1063	114 120	76.83 % 76.53 %	21.00 % 21.09 %	2.16 % 2.38 %
Home & Garden	4841 5187	3737 3979	1002 1094	102 114	77.19 % 76.71 %	20.70 % 21.09 %	2.11 % 2.20 %
Finance	4984 4952	4024 3994	864 838	96 120	80.74 % 80.65 %	17.34 % 16.92 %	1.93 % 2.42 %
Health	5118 4979	4140 3962	872 905	106 112	80.89 % 79.57 %	17.04 % 18.18 %	2.07 % 2.25 %
Pets	4994 5199	3849 3914	1034 1160	111 125	77.07 % 75.28 %	20.70 % 22.31 %	2.22 % 2.40 %
Sport & Fitness	5103 5194	3901 3934	1104 1125	98 135	76.45 % 75.74 %	21.63 % 21.66 %	1.92 % 2.60 %
Job & Career	5105 4953	3861 3664	1133 1169	111 120	75.63 % 73.98 %	22.19 % 23.60 %	2.17 % 2.42 %
Dating	5136 5055	3754 3666	1280 1266	102 123	73.09 % 72.52 %	24.92 % 25.04 %	1.99 % 2.43 %
Other	5139 5140	4027 3971	1002 1047	110 122	78.36 % 77.26 %	19.50 % 20.37 %	2.14 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4581	3505 3340	1166 1135	97 106	73.51 % 72.91 %	24.45 % 24.78 %	2.03 % 2.31 %
Outlook Mail	4707 4667	3566 3480	1045 1076	96 111	75.76 % 74.57 %	22.20 % 23.06 %	2.04 % 2.38 %
Yahoo Mail	4679 4748	3546 3582	1029 1059	104 107	75.79 % 75.44 %	21.99 % 22.30 %	2.22 % 2.25 %
AOL Mail	4750 4543	3617 3434	1018 1001	115 108	76.15 % 75.59 %	21.43 % 22.03 %	2.42 % 2.38 %
Mail.com	4786 4701	3790 3659	898 930	98 112	79.19 % 77.83 %	18.76 % 19.78 %	2.05 % 2.38 %
Yandex Mail	4665 4869	3606 3670	963 1084	96 115	77.30 % 75.37 %	20.64 % 22.26 %	2.06 % 2.36 %
GMX Mail	4801 4425	3630 3314	1074 1004	97 107	75.61 % 74.89 %	22.37 % 22.69 %	2.02 % 2.42 %
Zoho Mail	4693 4663	3693 3641	896 908	104 114	78.69 % 78.08 %	19.09 % 19.47 %	2.22 % 2.44 %
ProtonMail	4705 4623	3720 3633	887 884	98 106	79.06 % 78.59 %	18.85 % 19.12 %	2.08 % 2.29 %
Custom Mail	4677 4532	3780 3602	807 829	90 101	80.82 % 79.48 %	17.25 % 18.29 %	1.92 % 2.23 %
iCloud Mail	4582 4593	3382 3292	1110 1193	90 108	73.81 % 71.67 %	24.23 % 25.97 %	1.96 % 2.35 %
Tuta	4734 4719	3727 3680	908 926	99 113	78.73 % 77.98 %	19.18 % 19.62 %	2.09 % 2.39 %
Juno.com	4865 4737	3883 3718	874 898	108 121	79.82 % 78.49 %	17.97 % 18.96 %	2.22 % 2.55 %
Mailfence	4670 4650	3715 3665	860 881	95 104	79.55 % 78.82 %	18.42 % 18.95 %	2.03 % 2.24 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.