MailChimp and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 70.621	356.201 59.074	89.847 9.097	17.116 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 83.65 %	19.40 % 12.88 %	3.70 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 5455	28540 4694	6055 596	1175 165	79.79 % 86.05 %	16.93 % 10.93 %	3.28 % 3.02 %
Elektronics	35758 5506	27828 4688	6685 657	1245 161	77.82 % 85.14 %	18.70 % 11.93 %	3.48 % 2.92 %
Entertainment	35145 5486	26925 4572	6884 722	1336 192	76.61 % 83.34 %	19.59 % 13.16 %	3.80 % 3.50 %
Cosmetics & Beauty	35614 5455	27346 4544	6952 702	1316 209	76.78 % 83.30 %	19.52 % 12.87 %	3.70 % 3.83 %
Food & Drink	35826 5489	28614 4710	6027 607	1185 172	79.87 % 85.81 %	16.82 % 11.06 %	3.31 % 3.13 %
Home & Garden	36118 5259	28804 4502	6127 580	1187 177	79.75 % 85.61 %	16.96 % 11.03 %	3.29 % 3.37 %
Finance	35456 5406	26140 4393	7869 801	1447 212	73.73 % 81.26 %	22.19 % 14.82 %	4.08 % 3.92 %
Health	35790 5332	26684 4404	7721 743	1385 185	74.56 % 82.60 %	21.57 % 13.93 %	3.87 % 3.47 %
Pets	34844 5455	27582 4645	6029 649	1233 161	79.16 % 85.15 %	17.30 % 11.90 %	3.54 % 2.95 %
Sport & Fitness	35117 5451	26688 4507	7054 765	1375 179	76.00 % 82.68 %	20.09 % 14.03 %	3.92 % 3.28 %
Job & Career	35501 5428	26626 4379	7410 809	1465 240	75.00 % 80.67 %	20.87 % 14.90 %	4.13 % 4.42 %
Dating	36543 5361	26278 4345	8743 803	1522 213	71.91 % 81.05 %	23.93 % 14.98 %	4.16 % 3.97 %
Other	35682 5538	28146 4691	6291 663	1245 184	78.88 % 84.71 %	17.63 % 11.97 %	3.49 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 5348	32733 4174	10182 941	1876 233	73.08 % 78.05 %	22.73 % 17.60 %	4.19 % 4.36 %
Outlook Mail	44335 5402	32982 4410	9561 775	1792 217	74.39 % 81.64 %	21.57 % 14.35 %	4.04 % 4.02 %
Yahoo Mail	44700 5309	34131 4413	8856 707	1713 189	76.36 % 83.12 %	19.81 % 13.32 %	3.83 % 3.56 %
AOL Mail	45061 5513	34401 4578	8962 737	1698 198	76.34 % 83.04 %	19.89 % 13.37 %	3.77 % 3.59 %
Mail.com	44765 5534	34632 4667	8495 685	1638 182	77.36 % 84.33 %	18.98 % 12.38 %	3.66 % 3.29 %
Yandex Mail	44994 5457	33790 4455	9454 785	1750 217	75.10 % 81.64 %	21.01 % 14.39 %	3.89 % 3.98 %
GMX Mail	44717 5358	34679 4596	8463 605	1575 157	77.55 % 85.78 %	18.93 % 11.29 %	3.52 % 2.93 %
Zoho Mail	44954 5534	35195 4721	8260 639	1499 174	78.29 % 85.31 %	18.37 % 11.55 %	3.33 % 3.14 %
ProtonMail	44201 5446	34824 4692	7883 579	1494 175	78.79 % 86.15 %	17.83 % 10.63 %	3.38 % 3.21 %
Custom Mail	44405 5320	35482 4603	7474 559	1449 158	79.91 % 86.52 %	16.83 % 10.51 %	3.26 % 2.97 %
iCloud Mail	5451 5359	4230 4262	949 875	272 222	77.60 % 79.53 %	17.41 % 16.33 %	4.99 % 4.14 %
Tuta	5376 5523	4537 4720	666 628	173 175	84.39 % 85.46 %	12.39 % 11.37 %	3.22 % 3.17 %
Juno.com	5414 5518	4585 4783	642 582	187 153	84.69 % 86.68 %	11.86 % 10.55 %	3.45 % 2.77 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.