MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.674	59.712 58.172	15.605 15.752	1.619 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.87 %	20.28 % 20.82 %	2.10 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5807	4655 4432	1204 1249	133 126	77.69 % 76.32 %	20.09 % 21.51 %	2.22 % 2.17 %
Elektronics	5825 5609	4567 4350	1145 1135	113 124	78.40 % 77.55 %	19.66 % 20.24 %	1.94 % 2.21 %
Entertainment	5903 5693	4538 4321	1232 1238	133 134	76.88 % 75.90 %	20.87 % 21.75 %	2.25 % 2.35 %
Cosmetics & Beauty	6045 5442	4714 4193	1199 1123	132 126	77.98 % 77.05 %	19.83 % 20.64 %	2.18 % 2.32 %
Food & Drink	5962 5827	4581 4468	1253 1220	128 139	76.84 % 76.68 %	21.02 % 20.94 %	2.15 % 2.39 %
Home & Garden	5803 6002	4506 4637	1172 1232	125 133	77.65 % 77.26 %	20.20 % 20.53 %	2.15 % 2.22 %
Finance	5858 5689	4742 4586	998 968	118 135	80.95 % 80.61 %	17.04 % 17.02 %	2.01 % 2.37 %
Health	5981 5901	4863 4740	998 1029	120 132	81.31 % 80.33 %	16.69 % 17.44 %	2.01 % 2.24 %
Pets	5832 6106	4494 4646	1216 1322	122 138	77.06 % 76.09 %	20.85 % 21.65 %	2.09 % 2.26 %
Sport & Fitness	5982 5766	4589 4387	1270 1235	123 144	76.71 % 76.08 %	21.23 % 21.42 %	2.06 % 2.50 %
Job & Career	5965 5894	4537 4429	1300 1326	128 139	76.06 % 75.14 %	21.79 % 22.50 %	2.15 % 2.36 %
Dating	5889 5917	4313 4302	1466 1476	110 139	73.24 % 72.71 %	24.89 % 24.95 %	1.87 % 2.35 %
Other	5899 6021	4613 4681	1152 1199	134 141	78.20 % 77.74 %	19.53 % 19.91 %	2.27 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5225	4125 3843	1335 1261	111 121	74.04 % 73.55 %	23.96 % 24.13 %	1.99 % 2.32 %
Outlook Mail	5472 5372	4161 4050	1196 1197	115 125	76.04 % 75.39 %	21.86 % 22.28 %	2.10 % 2.33 %
Yahoo Mail	5460 5614	4155 4270	1185 1223	120 121	76.10 % 76.06 %	21.70 % 21.78 %	2.20 % 2.16 %
AOL Mail	5454 5264	4171 4012	1160 1129	123 123	76.48 % 76.22 %	21.27 % 21.45 %	2.26 % 2.34 %
Mail.com	5536 5427	4394 4242	1029 1064	113 121	79.37 % 78.16 %	18.59 % 19.61 %	2.04 % 2.23 %
Yandex Mail	5330 5673	4125 4290	1104 1249	101 134	77.39 % 75.62 %	20.71 % 22.02 %	1.89 % 2.36 %
GMX Mail	5596 5269	4230 3982	1245 1162	121 125	75.59 % 75.57 %	22.25 % 22.05 %	2.16 % 2.37 %
Zoho Mail	5518 5447	4337 4246	1064 1069	117 132	78.60 % 77.95 %	19.28 % 19.63 %	2.12 % 2.42 %
ProtonMail	5600 5379	4443 4253	1034 1002	123 124	79.34 % 79.07 %	18.46 % 18.63 %	2.20 % 2.31 %
Custom Mail	5477 5254	4443 4185	924 952	110 117	81.12 % 79.65 %	16.87 % 18.12 %	2.01 % 2.23 %
iCloud Mail	5452 5489	4036 3954	1303 1408	113 127	74.03 % 72.03 %	23.90 % 25.65 %	2.07 % 2.31 %
Tuta	5533 5433	4385 4263	1030 1045	118 125	79.25 % 78.46 %	18.62 % 19.23 %	2.13 % 2.30 %
Juno.com	5504 5454	4396 4307	985 1009	123 138	79.87 % 78.97 %	17.90 % 18.50 %	2.23 % 2.53 %
Mailfence	5433 5374	4311 4275	1011 982	111 117	79.35 % 79.55 %	18.61 % 18.27 %	2.04 % 2.18 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.