MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.077	60.005 58.049	15.302 16.197	1.432 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 76.30 %	19.94 % 21.29 %	1.87 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 5855	4727 4381	1181 1335	119 139	78.43 % 74.82 %	19.60 % 22.80 %	1.97 % 2.37 %
Elektronics	5905 5720	4674 4393	1129 1197	102 130	79.15 % 76.80 %	19.12 % 20.93 %	1.73 % 2.27 %
Entertainment	5930 5826	4613 4378	1199 1308	118 140	77.79 % 75.15 %	20.22 % 22.45 %	1.99 % 2.40 %
Cosmetics & Beauty	5984 5567	4703 4251	1155 1178	126 138	78.59 % 76.36 %	19.30 % 21.16 %	2.11 % 2.48 %
Food & Drink	5720 5934	4440 4495	1167 1297	113 142	77.62 % 75.75 %	20.40 % 21.86 %	1.98 % 2.39 %
Home & Garden	5892 6032	4587 4622	1186 1271	119 139	77.85 % 76.62 %	20.13 % 21.07 %	2.02 % 2.30 %
Finance	5806 5773	4741 4627	959 1004	106 142	81.66 % 80.15 %	16.52 % 17.39 %	1.83 % 2.46 %
Health	6004 5946	4873 4761	1034 1046	97 139	81.16 % 80.07 %	17.22 % 17.59 %	1.62 % 2.34 %
Pets	5926 6019	4588 4567	1229 1316	109 136	77.42 % 75.88 %	20.74 % 21.86 %	1.84 % 2.26 %
Sport & Fitness	5900 5650	4585 4296	1209 1212	106 142	77.71 % 76.04 %	20.49 % 21.45 %	1.80 % 2.51 %
Job & Career	5958 5992	4566 4477	1273 1374	119 141	76.64 % 74.72 %	21.37 % 22.93 %	2.00 % 2.35 %
Dating	5887 5742	4323 4123	1473 1477	91 142	73.43 % 71.80 %	25.02 % 25.72 %	1.55 % 2.47 %
Other	5800 6021	4585 4678	1108 1182	107 161	79.05 % 77.69 %	19.10 % 19.63 %	1.84 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5339	4190 3890	1296 1319	107 130	74.92 % 72.86 %	23.17 % 24.71 %	1.91 % 2.43 %
Outlook Mail	5529 5428	4217 4057	1215 1231	97 140	76.27 % 74.74 %	21.98 % 22.68 %	1.75 % 2.58 %
Yahoo Mail	5348 5411	4113 4099	1136 1193	99 119	76.91 % 75.75 %	21.24 % 22.05 %	1.85 % 2.20 %
AOL Mail	5571 5425	4329 4095	1138 1195	104 135	77.71 % 75.48 %	20.43 % 22.03 %	1.87 % 2.49 %
Mail.com	5591 5451	4452 4218	1034 1104	105 129	79.63 % 77.38 %	18.49 % 20.25 %	1.88 % 2.37 %
Yandex Mail	5337 5527	4137 4169	1112 1225	88 133	77.52 % 75.43 %	20.84 % 22.16 %	1.65 % 2.41 %
GMX Mail	5458 5613	4176 4213	1179 1270	103 130	76.51 % 75.06 %	21.60 % 22.63 %	1.89 % 2.32 %
Zoho Mail	5587 5391	4447 4175	1039 1085	101 131	79.60 % 77.44 %	18.60 % 20.13 %	1.81 % 2.43 %
ProtonMail	5463 5330	4395 4184	970 1019	98 127	80.45 % 78.50 %	17.76 % 19.12 %	1.79 % 2.38 %
Custom Mail	5293 5403	4277 4262	917 1005	99 136	80.80 % 78.88 %	17.32 % 18.60 %	1.87 % 2.52 %
iCloud Mail	5402 5561	4024 4002	1276 1431	102 128	74.49 % 71.97 %	23.62 % 25.73 %	1.89 % 2.30 %
Tuta	5611 5603	4479 4371	1023 1107	109 125	79.83 % 78.01 %	18.23 % 19.76 %	1.94 % 2.23 %
Juno.com	5417 5389	4350 4224	945 1029	122 136	80.30 % 78.38 %	17.45 % 19.09 %	2.25 % 2.52 %
Mailfence	5539 5206	4419 4090	1022 984	98 132	79.78 % 78.56 %	18.45 % 18.90 %	1.77 % 2.54 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.