MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 64.823	51.279 49.612	13.498 13.681	1.393 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 76.53 %	20.40 % 21.11 %	2.11 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 4967	3951 3819	1056 1044	113 104	77.17 % 76.89 %	20.63 % 21.02 %	2.21 % 2.09 %
Elektronics	4901 4857	3847 3760	956 980	98 117	78.49 % 77.41 %	19.51 % 20.18 %	2.00 % 2.41 %
Entertainment	5184 4771	3990 3618	1082 1040	112 113	76.97 % 75.83 %	20.87 % 21.80 %	2.16 % 2.37 %
Cosmetics & Beauty	5182 4820	4025 3701	1048 1006	109 113	77.67 % 76.78 %	20.22 % 20.87 %	2.10 % 2.34 %
Food & Drink	5293 4984	4058 3807	1117 1055	118 122	76.67 % 76.38 %	21.10 % 21.17 %	2.23 % 2.45 %
Home & Garden	4882 5148	3759 3953	1017 1083	106 112	77.00 % 76.79 %	20.83 % 21.04 %	2.17 % 2.18 %
Finance	5029 4877	4060 3936	872 824	97 117	80.73 % 80.71 %	17.34 % 16.90 %	1.93 % 2.40 %
Health	5101 4966	4143 3934	850 915	108 117	81.22 % 79.22 %	16.66 % 18.43 %	2.12 % 2.36 %
Pets	4972 5194	3836 3913	1029 1153	107 128	77.15 % 75.34 %	20.70 % 22.20 %	2.15 % 2.46 %
Sport & Fitness	5219 5132	3994 3914	1119 1088	106 130	76.53 % 76.27 %	21.44 % 21.20 %	2.03 % 2.53 %
Job & Career	5106 4862	3866 3595	1133 1152	107 115	75.71 % 73.94 %	22.19 % 23.69 %	2.10 % 2.37 %
Dating	5048 5050	3711 3652	1239 1280	98 118	73.51 % 72.32 %	24.54 % 25.35 %	1.94 % 2.34 %
Other	5133 5195	4039 4010	980 1061	114 124	78.69 % 77.19 %	19.09 % 20.42 %	2.22 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4496	3557 3284	1183 1109	98 103	73.52 % 73.04 %	24.45 % 24.67 %	2.03 % 2.29 %
Outlook Mail	4761 4640	3595 3442	1070 1082	96 116	75.51 % 74.18 %	22.47 % 23.32 %	2.02 % 2.50 %
Yahoo Mail	4634 4702	3501 3545	1024 1045	109 112	75.55 % 75.39 %	22.10 % 22.22 %	2.35 % 2.38 %
AOL Mail	4734 4529	3611 3443	1018 987	105 99	76.28 % 76.02 %	21.50 % 21.79 %	2.22 % 2.19 %
Mail.com	4888 4597	3873 3574	908 916	107 107	79.23 % 77.75 %	18.58 % 19.93 %	2.19 % 2.33 %
Yandex Mail	4597 4806	3554 3627	945 1063	98 116	77.31 % 75.47 %	20.56 % 22.12 %	2.13 % 2.41 %
GMX Mail	4857 4404	3686 3284	1076 1016	95 104	75.89 % 74.57 %	22.15 % 23.07 %	1.96 % 2.36 %
Zoho Mail	4694 4758	3687 3712	902 927	105 119	78.55 % 78.02 %	19.22 % 19.48 %	2.24 % 2.50 %
ProtonMail	4821 4614	3833 3641	890 870	98 103	79.51 % 78.91 %	18.46 % 18.86 %	2.03 % 2.23 %
Custom Mail	4634 4551	3781 3632	764 820	89 99	81.59 % 79.81 %	16.49 % 18.02 %	1.92 % 2.18 %
iCloud Mail	4504 4634	3317 3330	1099 1190	88 114	73.65 % 71.86 %	24.40 % 25.68 %	1.95 % 2.46 %
Tuta	4738 4650	3741 3645	899 897	98 108	78.96 % 78.39 %	18.97 % 19.29 %	2.07 % 2.32 %
Juno.com	4781 4689	3831 3684	843 883	107 122	80.13 % 78.57 %	17.63 % 18.83 %	2.24 % 2.60 %
Mailfence	4689 4753	3712 3769	877 876	100 108	79.16 % 79.30 %	18.70 % 18.43 %	2.13 % 2.27 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.