MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 64.943	51.160 50.213	13.384 13.299	1.392 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 77.32 %	20.30 % 20.48 %	2.11 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 4988	3965 3830	1019 1056	115 102	77.76 % 76.78 %	19.98 % 21.17 %	2.26 % 2.04 %
Elektronics	5008 4810	3919 3757	990 951	99 102	78.25 % 78.11 %	19.77 % 19.77 %	1.98 % 2.12 %
Entertainment	5033 4867	3870 3720	1048 1043	115 104	76.89 % 76.43 %	20.82 % 21.43 %	2.28 % 2.14 %
Cosmetics & Beauty	5185 4702	4035 3634	1039 960	111 108	77.82 % 77.29 %	20.04 % 20.42 %	2.14 % 2.30 %
Food & Drink	5184 4946	3994 3838	1077 999	113 109	77.04 % 77.60 %	20.78 % 20.20 %	2.18 % 2.20 %
Home & Garden	4912 5165	3806 4008	998 1049	108 108	77.48 % 77.60 %	20.32 % 20.31 %	2.20 % 2.09 %
Finance	5032 4945	4079 4009	852 821	101 115	81.06 % 81.07 %	16.93 % 16.60 %	2.01 % 2.33 %
Health	5110 5011	4145 4045	860 860	105 106	81.12 % 80.72 %	16.83 % 17.16 %	2.05 % 2.12 %
Pets	4968 5249	3822 4011	1042 1122	104 116	76.93 % 76.41 %	20.97 % 21.38 %	2.09 % 2.21 %
Sport & Fitness	5174 4961	3965 3798	1105 1044	104 119	76.63 % 76.56 %	21.36 % 21.04 %	2.01 % 2.40 %
Job & Career	5121 5017	3890 3788	1122 1114	109 115	75.96 % 75.50 %	21.91 % 22.20 %	2.13 % 2.29 %
Dating	5104 5171	3750 3792	1256 1263	98 116	73.47 % 73.33 %	24.61 % 24.42 %	1.92 % 2.24 %
Other	5006 5111	3920 3983	976 1017	110 111	78.31 % 77.93 %	19.50 % 19.90 %	2.20 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 4486	3478 3320	1139 1070	96 96	73.80 % 74.01 %	24.17 % 23.85 %	2.04 % 2.14 %
Outlook Mail	4690 4590	3564 3482	1027 1006	99 102	75.99 % 75.86 %	21.90 % 21.92 %	2.11 % 2.22 %
Yahoo Mail	4677 4804	3550 3675	1021 1029	106 100	75.90 % 76.50 %	21.83 % 21.42 %	2.27 % 2.08 %
AOL Mail	4716 4521	3603 3468	1001 949	112 104	76.40 % 76.71 %	21.23 % 20.99 %	2.37 % 2.30 %
Mail.com	4803 4696	3813 3687	892 906	98 103	79.39 % 78.51 %	18.57 % 19.29 %	2.04 % 2.19 %
Yandex Mail	4594 4875	3559 3719	948 1047	87 109	77.47 % 76.29 %	20.64 % 21.48 %	1.89 % 2.24 %
GMX Mail	4720 4452	3556 3376	1066 977	98 99	75.34 % 75.83 %	22.58 % 21.95 %	2.08 % 2.22 %
Zoho Mail	4722 4689	3721 3696	901 887	100 106	78.80 % 78.82 %	19.08 % 18.92 %	2.12 % 2.26 %
ProtonMail	4770 4614	3778 3664	889 850	103 100	79.20 % 79.41 %	18.64 % 18.42 %	2.16 % 2.17 %
Custom Mail	4779 4463	3872 3580	809 790	98 93	81.02 % 80.22 %	16.93 % 17.70 %	2.05 % 2.08 %
iCloud Mail	4637 4618	3432 3339	1108 1177	97 102	74.01 % 72.30 %	23.89 % 25.49 %	2.09 % 2.21 %
Tuta	4747 4732	3763 3725	884 903	100 104	79.27 % 78.72 %	18.62 % 19.08 %	2.11 % 2.20 %
Juno.com	4755 4718	3805 3738	844 866	106 114	80.02 % 79.23 %	17.75 % 18.36 %	2.23 % 2.42 %
Mailfence	4613 4685	3666 3744	855 842	92 99	79.47 % 79.91 %	18.53 % 17.97 %	1.99 % 2.11 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.