MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 64.615	51.137 49.541	13.071 13.785	1.361 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 76.67 %	20.03 % 21.33 %	2.09 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5018	3871 3908	1037 1019	101 110	77.62 % 77.88 %	20.79 % 20.31 %	2.03 % 2.19 %
Elektronics	4907 5054	3871 3920	970 1033	94 132	78.89 % 77.56 %	19.77 % 20.44 %	1.92 % 2.61 %
Entertainment	5288 4913	4105 3747	1108 1071	111 122	77.63 % 76.27 %	20.95 % 21.80 %	2.10 % 2.48 %
Cosmetics & Beauty	5049 4934	3985 3795	967 1024	114 120	78.93 % 76.92 %	19.15 % 20.75 %	2.26 % 2.43 %
Food & Drink	5265 4824	4089 3719	1079 1010	121 117	77.66 % 77.09 %	20.49 % 20.94 %	2.30 % 2.43 %
Home & Garden	4715 5089	3648 3914	985 1091	102 120	77.37 % 76.91 %	20.89 % 21.44 %	2.16 % 2.36 %
Finance	5020 5008	4070 4014	868 912	98 125	81.08 % 80.15 %	17.29 % 18.21 %	1.95 % 2.50 %
Health	5008 4944	4086 3899	840 953	103 118	81.59 % 78.86 %	16.77 % 19.28 %	2.06 % 2.39 %
Pets	4928 4996	3860 3764	989 1123	105 127	78.33 % 75.34 %	20.07 % 22.48 %	2.13 % 2.54 %
Sport & Fitness	5039 4986	3930 3777	1033 1088	103 128	77.99 % 75.75 %	20.50 % 21.82 %	2.04 % 2.57 %
Job & Career	4989 4807	3816 3565	1090 1142	104 115	76.49 % 74.16 %	21.85 % 23.76 %	2.08 % 2.39 %
Dating	4949 4864	3721 3522	1147 1233	99 121	75.19 % 72.41 %	23.18 % 25.35 %	2.00 % 2.49 %
Other	5123 5178	4085 3997	958 1086	106 124	79.74 % 77.19 %	18.70 % 20.97 %	2.07 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4746	3618 3504	1136 1141	87 114	75.36 % 73.83 %	23.66 % 24.04 %	1.81 % 2.40 %
Outlook Mail	4589 4765	3525 3571	997 1097	89 123	76.81 % 74.94 %	21.73 % 23.02 %	1.94 % 2.58 %
Yahoo Mail	4637 4672	3550 3514	970 1036	108 114	76.56 % 75.21 %	20.92 % 22.17 %	2.33 % 2.44 %
AOL Mail	4887 4455	3788 3409	1014 960	103 105	77.51 % 76.52 %	20.75 % 21.55 %	2.11 % 2.36 %
Mail.com	4789 4524	3814 3511	902 911	104 116	79.64 % 77.61 %	18.83 % 20.14 %	2.17 % 2.56 %
Yandex Mail	4681 4871	3641 3709	958 1075	105 114	77.78 % 76.14 %	20.47 % 22.07 %	2.24 % 2.34 %
GMX Mail	4864 4538	3723 3415	1076 1046	93 115	76.54 % 75.25 %	22.12 % 23.05 %	1.91 % 2.53 %
Zoho Mail	4722 4621	3765 3595	890 945	108 120	79.73 % 77.80 %	18.85 % 20.45 %	2.29 % 2.60 %
ProtonMail	4729 4697	3786 3679	870 926	94 110	80.06 % 78.33 %	18.40 % 19.71 %	1.99 % 2.34 %
Custom Mail	4626 4723	3781 3755	770 877	87 103	81.73 % 79.50 %	16.65 % 18.57 %	1.88 % 2.18 %
iCloud Mail	4499 4663	3371 3394	1073 1198	89 117	74.93 % 72.79 %	23.85 % 25.69 %	1.98 % 2.51 %
Tuta	4741 4639	3807 3646	856 904	103 113	80.30 % 78.59 %	18.06 % 19.49 %	2.17 % 2.44 %
Juno.com	4741 4641	3812 3630	842 909	103 124	80.40 % 78.22 %	17.76 % 19.59 %	2.17 % 2.67 %
Mailfence	3961 4060	3156 3209	717 760	88 91	79.68 % 79.04 %	18.10 % 18.72 %	2.22 % 2.24 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.