MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.173	59.487 58.444	15.878 15.941	1.594 1.788

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.73 %	20.63 % 20.93 %	2.07 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5934	4650 4477	1219 1320	131 137	77.50 % 75.45 %	20.32 % 22.24 %	2.18 % 2.31 %
Elektronics	5883 5704	4607 4394	1161 1180	115 130	78.31 % 77.03 %	19.73 % 20.69 %	1.95 % 2.28 %
Entertainment	5935 5823	4556 4409	1250 1277	129 137	76.76 % 75.72 %	21.06 % 21.93 %	2.17 % 2.35 %
Cosmetics & Beauty	5962 5475	4613 4210	1217 1137	132 128	77.37 % 76.89 %	20.41 % 20.77 %	2.21 % 2.34 %
Food & Drink	5877 5949	4530 4521	1223 1286	124 142	77.08 % 76.00 %	20.81 % 21.62 %	2.11 % 2.39 %
Home & Garden	5876 6054	4533 4663	1218 1256	125 135	77.14 % 77.02 %	20.73 % 20.75 %	2.13 % 2.23 %
Finance	5828 5723	4709 4617	1005 969	114 137	80.80 % 80.67 %	17.24 % 16.93 %	1.96 % 2.39 %
Health	5965 5918	4812 4755	1037 1029	116 134	80.67 % 80.35 %	17.38 % 17.39 %	1.94 % 2.26 %
Pets	5918 6007	4536 4583	1259 1288	123 136	76.65 % 76.29 %	21.27 % 21.44 %	2.08 % 2.26 %
Sport & Fitness	5894 5728	4500 4360	1275 1230	119 138	76.35 % 76.12 %	21.63 % 21.47 %	2.02 % 2.41 %
Job & Career	6055 5933	4585 4451	1341 1343	129 139	75.72 % 75.02 %	22.15 % 22.64 %	2.13 % 2.34 %
Dating	5860 5846	4263 4246	1486 1459	111 141	72.75 % 72.63 %	25.36 % 24.96 %	1.89 % 2.41 %
Other	5906 6079	4593 4758	1187 1167	126 154	77.77 % 78.27 %	20.10 % 19.20 %	2.13 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5222	4158 3816	1348 1279	118 127	73.93 % 73.08 %	23.97 % 24.49 %	2.10 % 2.43 %
Outlook Mail	5631 5375	4270 4031	1245 1216	116 128	75.83 % 75.00 %	22.11 % 22.62 %	2.06 % 2.38 %
Yahoo Mail	5381 5536	4091 4220	1175 1193	115 123	76.03 % 76.23 %	21.84 % 21.55 %	2.14 % 2.22 %
AOL Mail	5499 5422	4208 4125	1173 1163	118 134	76.52 % 76.08 %	21.33 % 21.45 %	2.15 % 2.47 %
Mail.com	5538 5494	4376 4277	1048 1093	114 124	79.02 % 77.85 %	18.92 % 19.89 %	2.06 % 2.26 %
Yandex Mail	5381 5575	4133 4223	1149 1221	99 131	76.81 % 75.75 %	21.35 % 21.90 %	1.84 % 2.35 %
GMX Mail	5464 5500	4128 4147	1219 1230	117 123	75.55 % 75.40 %	22.31 % 22.36 %	2.14 % 2.24 %
Zoho Mail	5556 5513	4351 4299	1090 1082	115 132	78.31 % 77.98 %	19.62 % 19.63 %	2.07 % 2.39 %
ProtonMail	5564 5242	4405 4133	1043 985	116 124	79.17 % 78.84 %	18.75 % 18.79 %	2.08 % 2.37 %
Custom Mail	5358 5395	4305 4283	944 979	109 133	80.35 % 79.39 %	17.62 % 18.15 %	2.03 % 2.47 %
iCloud Mail	5424 5576	3991 4038	1320 1413	113 125	73.58 % 72.42 %	24.34 % 25.34 %	2.08 % 2.24 %
Tuta	5520 5566	4346 4357	1060 1086	114 123	78.73 % 78.28 %	19.20 % 19.51 %	2.07 % 2.21 %
Juno.com	5487 5540	4361 4367	999 1036	127 137	79.48 % 78.83 %	18.21 % 18.70 %	2.31 % 2.47 %
Mailfence	5532 5217	4364 4128	1065 965	103 124	78.89 % 79.13 %	19.25 % 18.50 %	1.86 % 2.38 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.