MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.108	51.054 50.027	13.829 13.594	1.499 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 76.84 %	20.83 % 20.88 %	2.26 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5003	3894 3890	1089 1011	118 102	76.34 % 77.75 %	21.35 % 20.21 %	2.31 % 2.04 %
Elektronics	4904 4994	3804 3875	996 998	104 121	77.57 % 77.59 %	20.31 % 19.98 %	2.12 % 2.42 %
Entertainment	5369 4888	4076 3723	1171 1050	122 115	75.92 % 76.17 %	21.81 % 21.48 %	2.27 % 2.35 %
Cosmetics & Beauty	5168 4954	4006 3827	1041 1017	121 110	77.52 % 77.25 %	20.14 % 20.53 %	2.34 % 2.22 %
Food & Drink	5285 4881	4035 3760	1124 1006	126 115	76.35 % 77.03 %	21.27 % 20.61 %	2.38 % 2.36 %
Home & Garden	4863 5164	3697 3981	1056 1073	110 110	76.02 % 77.09 %	21.71 % 20.78 %	2.26 % 2.13 %
Finance	5073 5006	4069 4057	898 832	106 117	80.21 % 81.04 %	17.70 % 16.62 %	2.09 % 2.34 %
Health	5124 4959	4147 3945	861 900	116 114	80.93 % 79.55 %	16.80 % 18.15 %	2.26 % 2.30 %
Pets	4941 5179	3794 3911	1033 1143	114 125	76.79 % 75.52 %	20.91 % 22.07 %	2.31 % 2.41 %
Sport & Fitness	5173 5062	3949 3851	1111 1090	113 121	76.34 % 76.08 %	21.48 % 21.53 %	2.18 % 2.39 %
Job & Career	5096 4784	3798 3538	1183 1140	115 106	74.53 % 73.95 %	23.21 % 23.83 %	2.26 % 2.22 %
Dating	5038 5029	3682 3637	1241 1277	115 115	73.08 % 72.32 %	24.63 % 25.39 %	2.28 % 2.29 %
Other	5247 5205	4103 4032	1025 1057	119 116	78.20 % 77.46 %	19.53 % 20.31 %	2.27 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4665	3525 3427	1190 1133	99 105	73.22 % 73.46 %	24.72 % 24.29 %	2.06 % 2.25 %
Outlook Mail	4762 4729	3581 3527	1078 1091	103 111	75.20 % 74.58 %	22.64 % 23.07 %	2.16 % 2.35 %
Yahoo Mail	4667 4699	3510 3550	1038 1040	119 109	75.21 % 75.55 %	22.24 % 22.13 %	2.55 % 2.32 %
AOL Mail	4835 4477	3679 3422	1043 957	113 98	76.09 % 76.44 %	21.57 % 21.38 %	2.34 % 2.19 %
Mail.com	4713 4529	3701 3538	903 885	109 106	78.53 % 78.12 %	19.16 % 19.54 %	2.31 % 2.34 %
Yandex Mail	4602 4855	3523 3696	970 1053	109 106	76.55 % 76.13 %	21.08 % 21.69 %	2.37 % 2.18 %
GMX Mail	4884 4457	3652 3340	1126 1013	106 104	74.77 % 74.94 %	23.05 % 22.73 %	2.17 % 2.33 %
Zoho Mail	4719 4671	3669 3647	935 908	115 116	77.75 % 78.08 %	19.81 % 19.44 %	2.44 % 2.48 %
ProtonMail	4809 4629	3772 3643	933 884	104 102	78.44 % 78.70 %	19.40 % 19.10 %	2.16 % 2.20 %
Custom Mail	4669 4605	3797 3699	778 812	94 94	81.32 % 80.33 %	16.66 % 17.63 %	2.01 % 2.04 %
iCloud Mail	4648 4625	3388 3333	1161 1183	99 109	72.89 % 72.06 %	24.98 % 25.58 %	2.13 % 2.36 %
Tuta	4741 4627	3737 3649	898 872	106 106	78.82 % 78.86 %	18.94 % 18.85 %	2.24 % 2.29 %
Juno.com	4766 4702	3779 3704	878 880	109 118	79.29 % 78.77 %	18.42 % 18.72 %	2.29 % 2.51 %
Mailfence	4753 4838	3741 3852	898 883	114 103	78.71 % 79.62 %	18.89 % 18.25 %	2.40 % 2.13 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.