MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 63.999	51.065 49.508	12.507 13.525	1.462 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 77.36 %	19.38 % 21.13 %	2.27 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 5051	3825 3954	979 1018	106 113	78.46 % 78.28 %	20.08 % 20.15 %	2.17 % 2.24 %
Elektronics	4838 5044	3830 3932	942 1037	103 130	79.16 % 77.95 %	19.47 % 20.56 %	2.13 % 2.58 %
Entertainment	5193 4979	4062 3850	1048 1060	118 114	78.22 % 77.32 %	20.18 % 21.29 %	2.27 % 2.29 %
Cosmetics & Beauty	4990 4990	3989 3870	913 1021	119 115	79.94 % 77.56 %	18.30 % 20.46 %	2.38 % 2.30 %
Food & Drink	5230 4820	4120 3750	1021 1007	129 115	78.78 % 77.80 %	19.52 % 20.89 %	2.47 % 2.39 %
Home & Garden	4733 4971	3704 3832	949 1069	111 112	78.26 % 77.09 %	20.05 % 21.50 %	2.35 % 2.25 %
Finance	4973 4885	4052 3928	855 915	106 114	81.48 % 80.41 %	17.19 % 18.73 %	2.13 % 2.33 %
Health	4995 4897	4094 3866	847 948	114 109	81.96 % 78.95 %	16.96 % 19.36 %	2.28 % 2.23 %
Pets	4933 4883	3909 3717	937 1085	115 116	79.24 % 76.12 %	18.99 % 22.22 %	2.33 % 2.38 %
Sport & Fitness	4958 4858	3915 3731	983 1040	109 120	78.96 % 76.80 %	19.83 % 21.41 %	2.20 % 2.47 %
Job & Career	4998 4694	3859 3523	1057 1090	115 106	77.21 % 75.05 %	21.15 % 23.22 %	2.30 % 2.26 %
Dating	4840 4718	3712 3480	1048 1156	108 112	76.69 % 73.76 %	21.65 % 24.50 %	2.23 % 2.37 %
Other	4988 5209	3994 4075	928 1079	109 120	80.07 % 78.23 %	18.60 % 20.71 %	2.19 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4749	3701 3539	1051 1123	100 114	76.78 % 74.52 %	21.80 % 23.65 %	2.07 % 2.40 %
Outlook Mail	4592 4801	3603 3655	943 1057	99 116	78.46 % 76.13 %	20.54 % 22.02 %	2.16 % 2.42 %
Yahoo Mail	4594 4664	3586 3558	906 1011	112 106	78.06 % 76.29 %	19.72 % 21.68 %	2.44 % 2.27 %
AOL Mail	4861 4512	3820 3477	969 958	111 105	78.58 % 77.06 %	19.93 % 21.23 %	2.28 % 2.33 %
Mail.com	4827 4477	3873 3516	880 887	112 107	80.24 % 78.53 %	18.23 % 19.81 %	2.32 % 2.39 %
Yandex Mail	4728 4816	3693 3693	953 1054	115 107	78.11 % 76.68 %	20.16 % 21.89 %	2.43 % 2.22 %
GMX Mail	4845 4582	3773 3495	1031 1042	99 109	77.87 % 76.28 %	21.28 % 22.74 %	2.04 % 2.38 %
Zoho Mail	4651 4636	3739 3606	866 969	115 115	80.39 % 77.78 %	18.62 % 20.90 %	2.47 % 2.48 %
ProtonMail	4713 4685	3793 3681	845 940	102 106	80.48 % 78.57 %	17.93 % 20.06 %	2.16 % 2.26 %
Custom Mail	4655 4758	3809 3782	772 895	96 100	81.83 % 79.49 %	16.58 % 18.81 %	2.06 % 2.10 %
iCloud Mail	4525 4667	3464 3484	1020 1136	99 111	76.55 % 74.65 %	22.54 % 24.34 %	2.19 % 2.38 %
Tuta	4762 4667	3840 3699	848 929	116 112	80.64 % 79.26 %	17.81 % 19.91 %	2.44 % 2.40 %
Juno.com	4807 4673	3870 3679	835 927	111 117	80.51 % 78.73 %	17.37 % 19.84 %	2.31 % 2.50 %
Mailfence	3164 3312	2501 2644	588 597	75 71	79.05 % 79.83 %	18.58 % 18.03 %	2.37 % 2.14 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.