Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.108 66.382	50.027 51.054	13.594 13.829	1.487 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 76.91 %	20.88 % 20.83 %	2.28 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5003 5101	3890 3894	1011 1089	102 118	77.75 % 76.34 %	20.21 % 21.35 %	2.04 % 2.31 %
Elektronics	4994 4904	3875 3804	998 996	121 104	77.59 % 77.57 %	19.98 % 20.31 %	2.42 % 2.12 %
Entertainment	4888 5369	3723 4076	1050 1171	115 122	76.17 % 75.92 %	21.48 % 21.81 %	2.35 % 2.27 %
Cosmetics & Beauty	4954 5168	3827 4006	1017 1041	110 121	77.25 % 77.52 %	20.53 % 20.14 %	2.22 % 2.34 %
Food & Drink	4881 5285	3760 4035	1006 1124	115 126	77.03 % 76.35 %	20.61 % 21.27 %	2.36 % 2.38 %
Home & Garden	5164 4863	3981 3697	1073 1056	110 110	77.09 % 76.02 %	20.78 % 21.71 %	2.13 % 2.26 %
Finance	5006 5073	4057 4069	832 898	117 106	81.04 % 80.21 %	16.62 % 17.70 %	2.34 % 2.09 %
Health	4959 5124	3945 4147	900 861	114 116	79.55 % 80.93 %	18.15 % 16.80 %	2.30 % 2.26 %
Pets	5179 4941	3911 3794	1143 1033	125 114	75.52 % 76.79 %	22.07 % 20.91 %	2.41 % 2.31 %
Sport & Fitness	5062 5173	3851 3949	1090 1111	121 113	76.08 % 76.34 %	21.53 % 21.48 %	2.39 % 2.18 %
Job & Career	4784 5096	3538 3798	1140 1183	106 115	73.95 % 74.53 %	23.83 % 23.21 %	2.22 % 2.26 %
Dating	5029 5038	3637 3682	1277 1241	115 115	72.32 % 73.08 %	25.39 % 24.63 %	2.29 % 2.28 %
Other	5205 5247	4032 4103	1057 1025	116 119	77.46 % 78.20 %	20.31 % 19.53 %	2.23 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4665 4814	3427 3525	1133 1190	105 99	73.46 % 73.22 %	24.29 % 24.72 %	2.25 % 2.06 %
Outlook Mail	4729 4762	3527 3581	1091 1078	111 103	74.58 % 75.20 %	23.07 % 22.64 %	2.35 % 2.16 %
Yahoo Mail	4699 4667	3550 3510	1040 1038	109 119	75.55 % 75.21 %	22.13 % 22.24 %	2.32 % 2.55 %
AOL Mail	4477 4835	3422 3679	957 1043	98 113	76.44 % 76.09 %	21.38 % 21.57 %	2.19 % 2.34 %
Mail.com	4529 4713	3538 3701	885 903	106 109	78.12 % 78.53 %	19.54 % 19.16 %	2.34 % 2.31 %
Yandex Mail	4855 4602	3696 3523	1053 970	106 109	76.13 % 76.55 %	21.69 % 21.08 %	2.18 % 2.37 %
GMX Mail	4457 4884	3340 3652	1013 1126	104 106	74.94 % 74.77 %	22.73 % 23.05 %	2.33 % 2.17 %
Zoho Mail	4671 4719	3647 3669	908 935	116 115	78.08 % 77.75 %	19.44 % 19.81 %	2.48 % 2.44 %
ProtonMail	4629 4809	3643 3772	884 933	102 104	78.70 % 78.44 %	19.10 % 19.40 %	2.20 % 2.16 %
Custom Mail	4605 4669	3699 3797	812 778	94 94	80.33 % 81.32 %	17.63 % 16.66 %	2.04 % 2.01 %
iCloud Mail	4625 4648	3333 3388	1183 1161	109 99	72.06 % 72.89 %	25.58 % 24.98 %	2.36 % 2.13 %
Tuta	4627 4741	3649 3737	872 898	106 106	78.86 % 78.82 %	18.85 % 18.94 %	2.29 % 2.24 %
Juno.com	4702 4766	3704 3779	880 878	118 109	78.77 % 79.29 %	18.72 % 18.42 %	2.51 % 2.29 %
Mailfence	4838 4753	3852 3741	883 898	103 114	79.62 % 78.71 %	18.25 % 18.89 %	2.13 % 2.40 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.