Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.051 66.082	49.710 51.160	13.808 13.535	1.533 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.42 %	21.23 % 20.48 %	2.36 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4950 5136	3776 3984	1063 1035	111 117	76.28 % 77.57 %	21.47 % 20.15 %	2.24 % 2.28 %
Elektronics	4824 4977	3726 3884	990 992	108 101	77.24 % 78.04 %	20.52 % 19.93 %	2.24 % 2.03 %
Entertainment	4763 5090	3599 3923	1056 1055	108 112	75.56 % 77.07 %	22.17 % 20.73 %	2.27 % 2.20 %
Cosmetics & Beauty	4814 5184	3667 4023	1032 1054	115 107	76.17 % 77.60 %	21.44 % 20.33 %	2.39 % 2.06 %
Food & Drink	5041 5275	3858 4053	1063 1108	120 114	76.53 % 76.83 %	21.09 % 21.00 %	2.38 % 2.16 %
Home & Garden	5187 4841	3979 3737	1094 1002	114 102	76.71 % 77.19 %	21.09 % 20.70 %	2.20 % 2.11 %
Finance	4952 4984	3994 4024	838 864	120 96	80.65 % 80.74 %	16.92 % 17.34 %	2.42 % 1.93 %
Health	4979 5118	3962 4140	905 872	112 106	79.57 % 80.89 %	18.18 % 17.04 %	2.25 % 2.07 %
Pets	5199 4994	3914 3849	1160 1034	125 111	75.28 % 77.07 %	22.31 % 20.70 %	2.40 % 2.22 %
Sport & Fitness	5194 5103	3934 3901	1125 1104	135 98	75.74 % 76.45 %	21.66 % 21.63 %	2.60 % 1.92 %
Job & Career	4953 5105	3664 3861	1169 1133	120 111	73.98 % 75.63 %	23.60 % 22.19 %	2.42 % 2.17 %
Dating	5055 5136	3666 3754	1266 1280	123 102	72.52 % 73.09 %	25.04 % 24.92 %	2.43 % 1.99 %
Other	5140 5139	3971 4027	1047 1002	122 110	77.26 % 78.36 %	20.37 % 19.50 %	2.37 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4581 4768	3340 3505	1135 1166	106 97	72.91 % 73.51 %	24.78 % 24.45 %	2.31 % 2.03 %
Outlook Mail	4667 4707	3480 3566	1076 1045	111 96	74.57 % 75.76 %	23.06 % 22.20 %	2.38 % 2.04 %
Yahoo Mail	4748 4679	3582 3546	1059 1029	107 104	75.44 % 75.79 %	22.30 % 21.99 %	2.25 % 2.22 %
AOL Mail	4543 4750	3434 3617	1001 1018	108 115	75.59 % 76.15 %	22.03 % 21.43 %	2.38 % 2.42 %
Mail.com	4701 4786	3659 3790	930 898	112 98	77.83 % 79.19 %	19.78 % 18.76 %	2.38 % 2.05 %
Yandex Mail	4869 4665	3670 3606	1084 963	115 96	75.37 % 77.30 %	22.26 % 20.64 %	2.36 % 2.06 %
GMX Mail	4425 4801	3314 3630	1004 1074	107 97	74.89 % 75.61 %	22.69 % 22.37 %	2.42 % 2.02 %
Zoho Mail	4663 4693	3641 3693	908 896	114 104	78.08 % 78.69 %	19.47 % 19.09 %	2.44 % 2.22 %
ProtonMail	4623 4705	3633 3720	884 887	106 98	78.59 % 79.06 %	19.12 % 18.85 %	2.29 % 2.08 %
Custom Mail	4532 4677	3602 3780	829 807	101 90	79.48 % 80.82 %	18.29 % 17.25 %	2.23 % 1.92 %
iCloud Mail	4593 4582	3292 3382	1193 1110	108 90	71.67 % 73.81 %	25.97 % 24.23 %	2.35 % 1.96 %
Tuta	4719 4734	3680 3727	926 908	113 99	77.98 % 78.73 %	19.62 % 19.18 %	2.39 % 2.09 %
Juno.com	4737 4865	3718 3883	898 874	121 108	78.49 % 79.82 %	18.96 % 17.97 %	2.55 % 2.22 %
Mailfence	4650 4670	3665 3715	881 860	104 95	78.82 % 79.55 %	18.95 % 18.42 %	2.24 % 2.03 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.