Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.077 76.739	58.049 60.005	16.197 15.302	1.831 1.432

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.30 % 78.19 %	21.29 % 19.94 %	2.41 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5855 6027	4381 4727	1335 1181	139 119	74.82 % 78.43 %	22.80 % 19.60 %	2.37 % 1.97 %
Elektronics	5720 5905	4393 4674	1197 1129	130 102	76.80 % 79.15 %	20.93 % 19.12 %	2.27 % 1.73 %
Entertainment	5826 5930	4378 4613	1308 1199	140 118	75.15 % 77.79 %	22.45 % 20.22 %	2.40 % 1.99 %
Cosmetics & Beauty	5567 5984	4251 4703	1178 1155	138 126	76.36 % 78.59 %	21.16 % 19.30 %	2.48 % 2.11 %
Food & Drink	5934 5720	4495 4440	1297 1167	142 113	75.75 % 77.62 %	21.86 % 20.40 %	2.39 % 1.98 %
Home & Garden	6032 5892	4622 4587	1271 1186	139 119	76.62 % 77.85 %	21.07 % 20.13 %	2.30 % 2.02 %
Finance	5773 5806	4627 4741	1004 959	142 106	80.15 % 81.66 %	17.39 % 16.52 %	2.46 % 1.83 %
Health	5946 6004	4761 4873	1046 1034	139 97	80.07 % 81.16 %	17.59 % 17.22 %	2.34 % 1.62 %
Pets	6019 5926	4567 4588	1316 1229	136 109	75.88 % 77.42 %	21.86 % 20.74 %	2.26 % 1.84 %
Sport & Fitness	5650 5900	4296 4585	1212 1209	142 106	76.04 % 77.71 %	21.45 % 20.49 %	2.51 % 1.80 %
Job & Career	5992 5958	4477 4566	1374 1273	141 119	74.72 % 76.64 %	22.93 % 21.37 %	2.35 % 2.00 %
Dating	5742 5887	4123 4323	1477 1473	142 91	71.80 % 73.43 %	25.72 % 25.02 %	2.47 % 1.55 %
Other	6021 5800	4678 4585	1182 1108	161 107	77.69 % 79.05 %	19.63 % 19.10 %	2.67 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5339 5593	3890 4190	1319 1296	130 107	72.86 % 74.92 %	24.71 % 23.17 %	2.43 % 1.91 %
Outlook Mail	5428 5529	4057 4217	1231 1215	140 97	74.74 % 76.27 %	22.68 % 21.98 %	2.58 % 1.75 %
Yahoo Mail	5411 5348	4099 4113	1193 1136	119 99	75.75 % 76.91 %	22.05 % 21.24 %	2.20 % 1.85 %
AOL Mail	5425 5571	4095 4329	1195 1138	135 104	75.48 % 77.71 %	22.03 % 20.43 %	2.49 % 1.87 %
Mail.com	5451 5591	4218 4452	1104 1034	129 105	77.38 % 79.63 %	20.25 % 18.49 %	2.37 % 1.88 %
Yandex Mail	5527 5337	4169 4137	1225 1112	133 88	75.43 % 77.52 %	22.16 % 20.84 %	2.41 % 1.65 %
GMX Mail	5613 5458	4213 4176	1270 1179	130 103	75.06 % 76.51 %	22.63 % 21.60 %	2.32 % 1.89 %
Zoho Mail	5391 5587	4175 4447	1085 1039	131 101	77.44 % 79.60 %	20.13 % 18.60 %	2.43 % 1.81 %
ProtonMail	5330 5463	4184 4395	1019 970	127 98	78.50 % 80.45 %	19.12 % 17.76 %	2.38 % 1.79 %
Custom Mail	5403 5293	4262 4277	1005 917	136 99	78.88 % 80.80 %	18.60 % 17.32 %	2.52 % 1.87 %
iCloud Mail	5561 5402	4002 4024	1431 1276	128 102	71.97 % 74.49 %	25.73 % 23.62 %	2.30 % 1.89 %
Tuta	5603 5611	4371 4479	1107 1023	125 109	78.01 % 79.83 %	19.76 % 18.23 %	2.23 % 1.94 %
Juno.com	5389 5417	4224 4350	1029 945	136 122	78.38 % 80.30 %	19.09 % 17.45 %	2.52 % 2.25 %
Mailfence	5206 5539	4090 4419	984 1022	132 98	78.56 % 79.78 %	18.90 % 18.45 %	2.54 % 1.77 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.