Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.823 66.170	49.612 51.279	13.681 13.498	1.530 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.53 % 77.50 %	21.11 % 20.40 %	2.36 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4967 5120	3819 3951	1044 1056	104 113	76.89 % 77.17 %	21.02 % 20.63 %	2.09 % 2.21 %
Elektronics	4857 4901	3760 3847	980 956	117 98	77.41 % 78.49 %	20.18 % 19.51 %	2.41 % 2.00 %
Entertainment	4771 5184	3618 3990	1040 1082	113 112	75.83 % 76.97 %	21.80 % 20.87 %	2.37 % 2.16 %
Cosmetics & Beauty	4820 5182	3701 4025	1006 1048	113 109	76.78 % 77.67 %	20.87 % 20.22 %	2.34 % 2.10 %
Food & Drink	4984 5293	3807 4058	1055 1117	122 118	76.38 % 76.67 %	21.17 % 21.10 %	2.45 % 2.23 %
Home & Garden	5148 4882	3953 3759	1083 1017	112 106	76.79 % 77.00 %	21.04 % 20.83 %	2.18 % 2.17 %
Finance	4877 5029	3936 4060	824 872	117 97	80.71 % 80.73 %	16.90 % 17.34 %	2.40 % 1.93 %
Health	4966 5101	3934 4143	915 850	117 108	79.22 % 81.22 %	18.43 % 16.66 %	2.36 % 2.12 %
Pets	5194 4972	3913 3836	1153 1029	128 107	75.34 % 77.15 %	22.20 % 20.70 %	2.46 % 2.15 %
Sport & Fitness	5132 5219	3914 3994	1088 1119	130 106	76.27 % 76.53 %	21.20 % 21.44 %	2.53 % 2.03 %
Job & Career	4862 5106	3595 3866	1152 1133	115 107	73.94 % 75.71 %	23.69 % 22.19 %	2.37 % 2.10 %
Dating	5050 5048	3652 3711	1280 1239	118 98	72.32 % 73.51 %	25.35 % 24.54 %	2.34 % 1.94 %
Other	5195 5133	4010 4039	1061 980	124 114	77.19 % 78.69 %	20.42 % 19.09 %	2.39 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4496 4838	3284 3557	1109 1183	103 98	73.04 % 73.52 %	24.67 % 24.45 %	2.29 % 2.03 %
Outlook Mail	4640 4761	3442 3595	1082 1070	116 96	74.18 % 75.51 %	23.32 % 22.47 %	2.50 % 2.02 %
Yahoo Mail	4702 4634	3545 3501	1045 1024	112 109	75.39 % 75.55 %	22.22 % 22.10 %	2.38 % 2.35 %
AOL Mail	4529 4734	3443 3611	987 1018	99 105	76.02 % 76.28 %	21.79 % 21.50 %	2.19 % 2.22 %
Mail.com	4597 4888	3574 3873	916 908	107 107	77.75 % 79.23 %	19.93 % 18.58 %	2.33 % 2.19 %
Yandex Mail	4806 4597	3627 3554	1063 945	116 98	75.47 % 77.31 %	22.12 % 20.56 %	2.41 % 2.13 %
GMX Mail	4404 4857	3284 3686	1016 1076	104 95	74.57 % 75.89 %	23.07 % 22.15 %	2.36 % 1.96 %
Zoho Mail	4758 4694	3712 3687	927 902	119 105	78.02 % 78.55 %	19.48 % 19.22 %	2.50 % 2.24 %
ProtonMail	4614 4821	3641 3833	870 890	103 98	78.91 % 79.51 %	18.86 % 18.46 %	2.23 % 2.03 %
Custom Mail	4551 4634	3632 3781	820 764	99 89	79.81 % 81.59 %	18.02 % 16.49 %	2.18 % 1.92 %
iCloud Mail	4634 4504	3330 3317	1190 1099	114 88	71.86 % 73.65 %	25.68 % 24.40 %	2.46 % 1.95 %
Tuta	4650 4738	3645 3741	897 899	108 98	78.39 % 78.96 %	19.29 % 18.97 %	2.32 % 2.07 %
Juno.com	4689 4781	3684 3831	883 843	122 107	78.57 % 80.13 %	18.83 % 17.63 %	2.60 % 2.24 %
Mailfence	4753 4689	3769 3712	876 877	108 100	79.30 % 79.16 %	18.43 % 18.70 %	2.27 % 2.13 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.