Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.173 76.959	58.444 59.487	15.941 15.878	1.788 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.73 % 77.30 %	20.93 % 20.63 %	2.35 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5934 6000	4477 4650	1320 1219	137 131	75.45 % 77.50 %	22.24 % 20.32 %	2.31 % 2.18 %
Elektronics	5704 5883	4394 4607	1180 1161	130 115	77.03 % 78.31 %	20.69 % 19.73 %	2.28 % 1.95 %
Entertainment	5823 5935	4409 4556	1277 1250	137 129	75.72 % 76.76 %	21.93 % 21.06 %	2.35 % 2.17 %
Cosmetics & Beauty	5475 5962	4210 4613	1137 1217	128 132	76.89 % 77.37 %	20.77 % 20.41 %	2.34 % 2.21 %
Food & Drink	5949 5877	4521 4530	1286 1223	142 124	76.00 % 77.08 %	21.62 % 20.81 %	2.39 % 2.11 %
Home & Garden	6054 5876	4663 4533	1256 1218	135 125	77.02 % 77.14 %	20.75 % 20.73 %	2.23 % 2.13 %
Finance	5723 5828	4617 4709	969 1005	137 114	80.67 % 80.80 %	16.93 % 17.24 %	2.39 % 1.96 %
Health	5918 5965	4755 4812	1029 1037	134 116	80.35 % 80.67 %	17.39 % 17.38 %	2.26 % 1.94 %
Pets	6007 5918	4583 4536	1288 1259	136 123	76.29 % 76.65 %	21.44 % 21.27 %	2.26 % 2.08 %
Sport & Fitness	5728 5894	4360 4500	1230 1275	138 119	76.12 % 76.35 %	21.47 % 21.63 %	2.41 % 2.02 %
Job & Career	5933 6055	4451 4585	1343 1341	139 129	75.02 % 75.72 %	22.64 % 22.15 %	2.34 % 2.13 %
Dating	5846 5860	4246 4263	1459 1486	141 111	72.63 % 72.75 %	24.96 % 25.36 %	2.41 % 1.89 %
Other	6079 5906	4758 4593	1167 1187	154 126	78.27 % 77.77 %	19.20 % 20.10 %	2.53 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5222 5624	3816 4158	1279 1348	127 118	73.08 % 73.93 %	24.49 % 23.97 %	2.43 % 2.10 %
Outlook Mail	5375 5631	4031 4270	1216 1245	128 116	75.00 % 75.83 %	22.62 % 22.11 %	2.38 % 2.06 %
Yahoo Mail	5536 5381	4220 4091	1193 1175	123 115	76.23 % 76.03 %	21.55 % 21.84 %	2.22 % 2.14 %
AOL Mail	5422 5499	4125 4208	1163 1173	134 118	76.08 % 76.52 %	21.45 % 21.33 %	2.47 % 2.15 %
Mail.com	5494 5538	4277 4376	1093 1048	124 114	77.85 % 79.02 %	19.89 % 18.92 %	2.26 % 2.06 %
Yandex Mail	5575 5381	4223 4133	1221 1149	131 99	75.75 % 76.81 %	21.90 % 21.35 %	2.35 % 1.84 %
GMX Mail	5500 5464	4147 4128	1230 1219	123 117	75.40 % 75.55 %	22.36 % 22.31 %	2.24 % 2.14 %
Zoho Mail	5513 5556	4299 4351	1082 1090	132 115	77.98 % 78.31 %	19.63 % 19.62 %	2.39 % 2.07 %
ProtonMail	5242 5564	4133 4405	985 1043	124 116	78.84 % 79.17 %	18.79 % 18.75 %	2.37 % 2.08 %
Custom Mail	5395 5358	4283 4305	979 944	133 109	79.39 % 80.35 %	18.15 % 17.62 %	2.47 % 2.03 %
iCloud Mail	5576 5424	4038 3991	1413 1320	125 113	72.42 % 73.58 %	25.34 % 24.34 %	2.24 % 2.08 %
Tuta	5566 5520	4357 4346	1086 1060	123 114	78.28 % 78.73 %	19.51 % 19.20 %	2.21 % 2.07 %
Juno.com	5540 5487	4367 4361	1036 999	137 127	78.83 % 79.48 %	18.70 % 18.21 %	2.47 % 2.31 %
Mailfence	5217 5532	4128 4364	965 1065	124 103	79.13 % 78.89 %	18.50 % 19.25 %	2.38 % 1.86 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.