Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.615 65.267	49.541 51.137	13.785 13.071	1.579 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 78.35 %	21.33 % 20.03 %	2.44 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 4987	3908 3871	1019 1037	110 101	77.88 % 77.62 %	20.31 % 20.79 %	2.19 % 2.03 %
Elektronics	5054 4907	3920 3871	1033 970	132 94	77.56 % 78.89 %	20.44 % 19.77 %	2.61 % 1.92 %
Entertainment	4913 5288	3747 4105	1071 1108	122 111	76.27 % 77.63 %	21.80 % 20.95 %	2.48 % 2.10 %
Cosmetics & Beauty	4934 5049	3795 3985	1024 967	120 114	76.92 % 78.93 %	20.75 % 19.15 %	2.43 % 2.26 %
Food & Drink	4824 5265	3719 4089	1010 1079	117 121	77.09 % 77.66 %	20.94 % 20.49 %	2.43 % 2.30 %
Home & Garden	5089 4715	3914 3648	1091 985	120 102	76.91 % 77.37 %	21.44 % 20.89 %	2.36 % 2.16 %
Finance	5008 5020	4014 4070	912 868	125 98	80.15 % 81.08 %	18.21 % 17.29 %	2.50 % 1.95 %
Health	4944 5008	3899 4086	953 840	118 103	78.86 % 81.59 %	19.28 % 16.77 %	2.39 % 2.06 %
Pets	4996 4928	3764 3860	1123 989	127 105	75.34 % 78.33 %	22.48 % 20.07 %	2.54 % 2.13 %
Sport & Fitness	4986 5039	3777 3930	1088 1033	128 103	75.75 % 77.99 %	21.82 % 20.50 %	2.57 % 2.04 %
Job & Career	4807 4989	3565 3816	1142 1090	115 104	74.16 % 76.49 %	23.76 % 21.85 %	2.39 % 2.08 %
Dating	4864 4949	3522 3721	1233 1147	121 99	72.41 % 75.19 %	25.35 % 23.18 %	2.49 % 2.00 %
Other	5178 5123	3997 4085	1086 958	124 106	77.19 % 79.74 %	20.97 % 18.70 %	2.39 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4801	3504 3618	1141 1136	114 87	73.83 % 75.36 %	24.04 % 23.66 %	2.40 % 1.81 %
Outlook Mail	4765 4589	3571 3525	1097 997	123 89	74.94 % 76.81 %	23.02 % 21.73 %	2.58 % 1.94 %
Yahoo Mail	4672 4637	3514 3550	1036 970	114 108	75.21 % 76.56 %	22.17 % 20.92 %	2.44 % 2.33 %
AOL Mail	4455 4887	3409 3788	960 1014	105 103	76.52 % 77.51 %	21.55 % 20.75 %	2.36 % 2.11 %
Mail.com	4524 4789	3511 3814	911 902	116 104	77.61 % 79.64 %	20.14 % 18.83 %	2.56 % 2.17 %
Yandex Mail	4871 4681	3709 3641	1075 958	114 105	76.14 % 77.78 %	22.07 % 20.47 %	2.34 % 2.24 %
GMX Mail	4538 4864	3415 3723	1046 1076	115 93	75.25 % 76.54 %	23.05 % 22.12 %	2.53 % 1.91 %
Zoho Mail	4621 4722	3595 3765	945 890	120 108	77.80 % 79.73 %	20.45 % 18.85 %	2.60 % 2.29 %
ProtonMail	4697 4729	3679 3786	926 870	110 94	78.33 % 80.06 %	19.71 % 18.40 %	2.34 % 1.99 %
Custom Mail	4723 4626	3755 3781	877 770	103 87	79.50 % 81.73 %	18.57 % 16.65 %	2.18 % 1.88 %
iCloud Mail	4663 4499	3394 3371	1198 1073	117 89	72.79 % 74.93 %	25.69 % 23.85 %	2.51 % 1.98 %
Tuta	4639 4741	3646 3807	904 856	113 103	78.59 % 80.30 %	19.49 % 18.06 %	2.44 % 2.17 %
Juno.com	4641 4741	3630 3812	909 842	124 103	78.22 % 80.40 %	19.59 % 17.76 %	2.67 % 2.17 %
Mailfence	4060 3961	3209 3156	760 717	91 88	79.04 % 79.68 %	18.72 % 18.10 %	2.24 % 2.22 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.