Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 76.613	58.252 59.252	15.942 15.766	1.775 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 77.34 %	20.98 % 20.58 %	2.34 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 5967	4368 4621	1279 1214	125 132	75.68 % 77.44 %	22.16 % 20.35 %	2.17 % 2.21 %
Elektronics	5578 5833	4314 4562	1144 1155	120 116	77.34 % 78.21 %	20.51 % 19.80 %	2.15 % 1.99 %
Entertainment	5696 5887	4302 4518	1257 1242	137 127	75.53 % 76.75 %	22.07 % 21.10 %	2.41 % 2.16 %
Cosmetics & Beauty	5480 5995	4213 4649	1140 1213	127 133	76.88 % 77.55 %	20.80 % 20.23 %	2.32 % 2.22 %
Food & Drink	5929 5899	4520 4523	1270 1254	139 122	76.24 % 76.67 %	21.42 % 21.26 %	2.34 % 2.07 %
Home & Garden	6035 5782	4645 4470	1255 1189	135 123	76.97 % 77.31 %	20.80 % 20.56 %	2.24 % 2.13 %
Finance	5761 5772	4634 4663	987 994	140 115	80.44 % 80.79 %	17.13 % 17.22 %	2.43 % 1.99 %
Health	5904 5975	4730 4841	1038 1020	136 114	80.12 % 81.02 %	17.58 % 17.07 %	2.30 % 1.91 %
Pets	6059 5858	4606 4488	1312 1246	141 124	76.02 % 76.61 %	21.65 % 21.27 %	2.33 % 2.12 %
Sport & Fitness	5799 5916	4399 4517	1259 1279	141 120	75.86 % 76.35 %	21.71 % 21.62 %	2.43 % 2.03 %
Job & Career	6027 5965	4520 4522	1367 1315	140 128	75.00 % 75.81 %	22.68 % 22.05 %	2.32 % 2.15 %
Dating	5859 5837	4269 4253	1448 1471	142 113	72.86 % 72.86 %	24.71 % 25.20 %	2.42 % 1.94 %
Other	6070 5927	4732 4625	1186 1174	152 128	77.96 % 78.03 %	19.54 % 19.81 %	2.50 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5532	3821 4089	1250 1328	124 115	73.55 % 73.92 %	24.06 % 24.01 %	2.39 % 2.08 %
Outlook Mail	5364 5564	4008 4210	1229 1236	127 118	74.72 % 75.66 %	22.91 % 22.21 %	2.37 % 2.12 %
Yahoo Mail	5576 5448	4236 4117	1215 1213	125 118	75.97 % 75.57 %	21.79 % 22.27 %	2.24 % 2.17 %
AOL Mail	5319 5409	4046 4134	1147 1161	126 114	76.07 % 76.43 %	21.56 % 21.46 %	2.37 % 2.11 %
Mail.com	5606 5504	4357 4344	1120 1044	129 116	77.72 % 78.92 %	19.98 % 18.97 %	2.30 % 2.11 %
Yandex Mail	5600 5317	4240 4106	1227 1115	133 96	75.71 % 77.22 %	21.91 % 20.97 %	2.38 % 1.81 %
GMX Mail	5388 5521	4060 4158	1204 1243	124 120	75.35 % 75.31 %	22.35 % 22.51 %	2.30 % 2.17 %
Zoho Mail	5479 5495	4270 4314	1075 1067	134 114	77.93 % 78.51 %	19.62 % 19.42 %	2.45 % 2.07 %
ProtonMail	5318 5549	4192 4390	1000 1043	126 116	78.83 % 79.11 %	18.80 % 18.80 %	2.37 % 2.09 %
Custom Mail	5364 5367	4263 4325	978 933	123 109	79.47 % 80.59 %	18.23 % 17.38 %	2.29 % 2.03 %
iCloud Mail	5554 5449	3997 4026	1428 1311	129 112	71.97 % 73.89 %	25.71 % 24.06 %	2.32 % 2.06 %
Tuta	5522 5457	4326 4309	1074 1035	122 113	78.34 % 78.96 %	19.45 % 18.97 %	2.21 % 2.07 %
Juno.com	5453 5540	4294 4416	1024 1000	135 124	78.75 % 79.71 %	18.78 % 18.05 %	2.48 % 2.24 %
Mailfence	5231 5461	4142 4314	971 1037	118 110	79.18 % 79.00 %	18.56 % 18.99 %	2.26 % 2.01 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.