Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 65.936	50.213 51.160	13.299 13.384	1.431 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 77.59 %	20.48 % 20.30 %	2.20 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 5099	3830 3965	1056 1019	102 115	76.78 % 77.76 %	21.17 % 19.98 %	2.04 % 2.26 %
Elektronics	4810 5008	3757 3919	951 990	102 99	78.11 % 78.25 %	19.77 % 19.77 %	2.12 % 1.98 %
Entertainment	4867 5033	3720 3870	1043 1048	104 115	76.43 % 76.89 %	21.43 % 20.82 %	2.14 % 2.28 %
Cosmetics & Beauty	4702 5185	3634 4035	960 1039	108 111	77.29 % 77.82 %	20.42 % 20.04 %	2.30 % 2.14 %
Food & Drink	4946 5184	3838 3994	999 1077	109 113	77.60 % 77.04 %	20.20 % 20.78 %	2.20 % 2.18 %
Home & Garden	5165 4912	4008 3806	1049 998	108 108	77.60 % 77.48 %	20.31 % 20.32 %	2.09 % 2.20 %
Finance	4945 5032	4009 4079	821 852	115 101	81.07 % 81.06 %	16.60 % 16.93 %	2.33 % 2.01 %
Health	5011 5110	4045 4145	860 860	106 105	80.72 % 81.12 %	17.16 % 16.83 %	2.12 % 2.05 %
Pets	5249 4968	4011 3822	1122 1042	116 104	76.41 % 76.93 %	21.38 % 20.97 %	2.21 % 2.09 %
Sport & Fitness	4961 5174	3798 3965	1044 1105	119 104	76.56 % 76.63 %	21.04 % 21.36 %	2.40 % 2.01 %
Job & Career	5017 5121	3788 3890	1114 1122	115 109	75.50 % 75.96 %	22.20 % 21.91 %	2.29 % 2.13 %
Dating	5171 5104	3792 3750	1263 1256	116 98	73.33 % 73.47 %	24.42 % 24.61 %	2.24 % 1.92 %
Other	5111 5006	3983 3920	1017 976	111 110	77.93 % 78.31 %	19.90 % 19.50 %	2.17 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4713	3320 3478	1070 1139	96 96	74.01 % 73.80 %	23.85 % 24.17 %	2.14 % 2.04 %
Outlook Mail	4590 4690	3482 3564	1006 1027	102 99	75.86 % 75.99 %	21.92 % 21.90 %	2.22 % 2.11 %
Yahoo Mail	4804 4677	3675 3550	1029 1021	100 106	76.50 % 75.90 %	21.42 % 21.83 %	2.08 % 2.27 %
AOL Mail	4521 4716	3468 3603	949 1001	104 112	76.71 % 76.40 %	20.99 % 21.23 %	2.30 % 2.37 %
Mail.com	4696 4803	3687 3813	906 892	103 98	78.51 % 79.39 %	19.29 % 18.57 %	2.19 % 2.04 %
Yandex Mail	4875 4594	3719 3559	1047 948	109 87	76.29 % 77.47 %	21.48 % 20.64 %	2.24 % 1.89 %
GMX Mail	4452 4720	3376 3556	977 1066	99 98	75.83 % 75.34 %	21.95 % 22.58 %	2.22 % 2.08 %
Zoho Mail	4689 4722	3696 3721	887 901	106 100	78.82 % 78.80 %	18.92 % 19.08 %	2.26 % 2.12 %
ProtonMail	4614 4770	3664 3778	850 889	100 103	79.41 % 79.20 %	18.42 % 18.64 %	2.17 % 2.16 %
Custom Mail	4463 4779	3580 3872	790 809	93 98	80.22 % 81.02 %	17.70 % 16.93 %	2.08 % 2.05 %
iCloud Mail	4618 4637	3339 3432	1177 1108	102 97	72.30 % 74.01 %	25.49 % 23.89 %	2.21 % 2.09 %
Tuta	4732 4747	3725 3763	903 884	104 100	78.72 % 79.27 %	19.08 % 18.62 %	2.20 % 2.11 %
Juno.com	4718 4755	3738 3805	866 844	114 106	79.23 % 80.02 %	18.36 % 17.75 %	2.42 % 2.23 %
Mailfence	4685 4613	3744 3666	842 855	99 92	79.91 % 79.47 %	17.97 % 18.53 %	2.11 % 1.99 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.