Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 76.936	58.172 59.712	15.752 15.605	1.750 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.61 %	20.82 % 20.28 %	2.31 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 5992	4432 4655	1249 1204	126 133	76.32 % 77.69 %	21.51 % 20.09 %	2.17 % 2.22 %
Elektronics	5609 5825	4350 4567	1135 1145	124 113	77.55 % 78.40 %	20.24 % 19.66 %	2.21 % 1.94 %
Entertainment	5693 5903	4321 4538	1238 1232	134 133	75.90 % 76.88 %	21.75 % 20.87 %	2.35 % 2.25 %
Cosmetics & Beauty	5442 6045	4193 4714	1123 1199	126 132	77.05 % 77.98 %	20.64 % 19.83 %	2.32 % 2.18 %
Food & Drink	5827 5962	4468 4581	1220 1253	139 128	76.68 % 76.84 %	20.94 % 21.02 %	2.39 % 2.15 %
Home & Garden	6002 5803	4637 4506	1232 1172	133 125	77.26 % 77.65 %	20.53 % 20.20 %	2.22 % 2.15 %
Finance	5689 5858	4586 4742	968 998	135 118	80.61 % 80.95 %	17.02 % 17.04 %	2.37 % 2.01 %
Health	5901 5981	4740 4863	1029 998	132 120	80.33 % 81.31 %	17.44 % 16.69 %	2.24 % 2.01 %
Pets	6106 5832	4646 4494	1322 1216	138 122	76.09 % 77.06 %	21.65 % 20.85 %	2.26 % 2.09 %
Sport & Fitness	5766 5982	4387 4589	1235 1270	144 123	76.08 % 76.71 %	21.42 % 21.23 %	2.50 % 2.06 %
Job & Career	5894 5965	4429 4537	1326 1300	139 128	75.14 % 76.06 %	22.50 % 21.79 %	2.36 % 2.15 %
Dating	5917 5889	4302 4313	1476 1466	139 110	72.71 % 73.24 %	24.95 % 24.89 %	2.35 % 1.87 %
Other	6021 5899	4681 4613	1199 1152	141 134	77.74 % 78.20 %	19.91 % 19.53 %	2.34 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5571	3843 4125	1261 1335	121 111	73.55 % 74.04 %	24.13 % 23.96 %	2.32 % 1.99 %
Outlook Mail	5372 5472	4050 4161	1197 1196	125 115	75.39 % 76.04 %	22.28 % 21.86 %	2.33 % 2.10 %
Yahoo Mail	5614 5460	4270 4155	1223 1185	121 120	76.06 % 76.10 %	21.78 % 21.70 %	2.16 % 2.20 %
AOL Mail	5264 5454	4012 4171	1129 1160	123 123	76.22 % 76.48 %	21.45 % 21.27 %	2.34 % 2.26 %
Mail.com	5427 5536	4242 4394	1064 1029	121 113	78.16 % 79.37 %	19.61 % 18.59 %	2.23 % 2.04 %
Yandex Mail	5673 5330	4290 4125	1249 1104	134 101	75.62 % 77.39 %	22.02 % 20.71 %	2.36 % 1.89 %
GMX Mail	5269 5596	3982 4230	1162 1245	125 121	75.57 % 75.59 %	22.05 % 22.25 %	2.37 % 2.16 %
Zoho Mail	5447 5518	4246 4337	1069 1064	132 117	77.95 % 78.60 %	19.63 % 19.28 %	2.42 % 2.12 %
ProtonMail	5379 5600	4253 4443	1002 1034	124 123	79.07 % 79.34 %	18.63 % 18.46 %	2.31 % 2.20 %
Custom Mail	5254 5477	4185 4443	952 924	117 110	79.65 % 81.12 %	18.12 % 16.87 %	2.23 % 2.01 %
iCloud Mail	5489 5452	3954 4036	1408 1303	127 113	72.03 % 74.03 %	25.65 % 23.90 %	2.31 % 2.07 %
Tuta	5433 5533	4263 4385	1045 1030	125 118	78.46 % 79.25 %	19.23 % 18.62 %	2.30 % 2.13 %
Juno.com	5454 5504	4307 4396	1009 985	138 123	78.97 % 79.87 %	18.50 % 17.90 %	2.53 % 2.23 %
Mailfence	5374 5433	4275 4311	982 1011	117 111	79.55 % 79.35 %	18.27 % 18.61 %	2.18 % 2.04 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.