Mailgun and MailChimp Email Deliverability Comparison

Mailgun

MailChimp

In this comparison, the deliverability of Mailgun and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 64.544	49.508 51.065	13.525 12.507	1.496 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 79.12 %	21.13 % 19.38 %	2.34 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 4875	3954 3825	1018 979	113 106	78.28 % 78.46 %	20.15 % 20.08 %	2.24 % 2.17 %
Elektronics	5044 4838	3932 3830	1037 942	130 103	77.95 % 79.16 %	20.56 % 19.47 %	2.58 % 2.13 %
Entertainment	4979 5193	3850 4062	1060 1048	114 118	77.32 % 78.22 %	21.29 % 20.18 %	2.29 % 2.27 %
Cosmetics & Beauty	4990 4990	3870 3989	1021 913	115 119	77.56 % 79.94 %	20.46 % 18.30 %	2.30 % 2.38 %
Food & Drink	4820 5230	3750 4120	1007 1021	115 129	77.80 % 78.78 %	20.89 % 19.52 %	2.39 % 2.47 %
Home & Garden	4971 4733	3832 3704	1069 949	112 111	77.09 % 78.26 %	21.50 % 20.05 %	2.25 % 2.35 %
Finance	4885 4973	3928 4052	915 855	114 106	80.41 % 81.48 %	18.73 % 17.19 %	2.33 % 2.13 %
Health	4897 4995	3866 4094	948 847	109 114	78.95 % 81.96 %	19.36 % 16.96 %	2.23 % 2.28 %
Pets	4883 4933	3717 3909	1085 937	116 115	76.12 % 79.24 %	22.22 % 18.99 %	2.38 % 2.33 %
Sport & Fitness	4858 4958	3731 3915	1040 983	120 109	76.80 % 78.96 %	21.41 % 19.83 %	2.47 % 2.20 %
Job & Career	4694 4998	3523 3859	1090 1057	106 115	75.05 % 77.21 %	23.22 % 21.15 %	2.26 % 2.30 %
Dating	4718 4840	3480 3712	1156 1048	112 108	73.76 % 76.69 %	24.50 % 21.65 %	2.37 % 2.23 %
Other	5209 4988	4075 3994	1079 928	120 109	78.23 % 80.07 %	20.71 % 18.60 %	2.30 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4820	3539 3701	1123 1051	114 100	74.52 % 76.78 %	23.65 % 21.80 %	2.40 % 2.07 %
Outlook Mail	4801 4592	3655 3603	1057 943	116 99	76.13 % 78.46 %	22.02 % 20.54 %	2.42 % 2.16 %
Yahoo Mail	4664 4594	3558 3586	1011 906	106 112	76.29 % 78.06 %	21.68 % 19.72 %	2.27 % 2.44 %
AOL Mail	4512 4861	3477 3820	958 969	105 111	77.06 % 78.58 %	21.23 % 19.93 %	2.33 % 2.28 %
Mail.com	4477 4827	3516 3873	887 880	107 112	78.53 % 80.24 %	19.81 % 18.23 %	2.39 % 2.32 %
Yandex Mail	4816 4728	3693 3693	1054 953	107 115	76.68 % 78.11 %	21.89 % 20.16 %	2.22 % 2.43 %
GMX Mail	4582 4845	3495 3773	1042 1031	109 99	76.28 % 77.87 %	22.74 % 21.28 %	2.38 % 2.04 %
Zoho Mail	4636 4651	3606 3739	969 866	115 115	77.78 % 80.39 %	20.90 % 18.62 %	2.48 % 2.47 %
ProtonMail	4685 4713	3681 3793	940 845	106 102	78.57 % 80.48 %	20.06 % 17.93 %	2.26 % 2.16 %
Custom Mail	4758 4655	3782 3809	895 772	100 96	79.49 % 81.83 %	18.81 % 16.58 %	2.10 % 2.06 %
iCloud Mail	4667 4525	3484 3464	1136 1020	111 99	74.65 % 76.55 %	24.34 % 22.54 %	2.38 % 2.19 %
Tuta	4667 4762	3699 3840	929 848	112 116	79.26 % 80.64 %	19.91 % 17.81 %	2.40 % 2.44 %
Juno.com	4673 4807	3679 3870	927 835	117 111	78.73 % 80.51 %	19.84 % 17.37 %	2.50 % 2.31 %
Mailfence	3312 3164	2644 2501	597 588	71 75	79.83 % 79.05 %	18.03 % 18.58 %	2.14 % 2.37 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.