ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 436.716	302.081 334.666	78.208 85.970	14.117 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.63 %	19.83 % 19.69 %	3.58 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 33707	24204 26813	5178 5793	980 1101	79.72 % 79.55 %	17.05 % 17.19 %	3.23 % 3.27 %
Elektronics	30287 33735	23385 26154	5902 6409	1000 1172	77.21 % 77.53 %	19.49 % 19.00 %	3.30 % 3.47 %
Entertainment	30255 33216	23092 25344	6045 6602	1118 1270	76.32 % 76.30 %	19.98 % 19.88 %	3.70 % 3.82 %
Cosmetics & Beauty	30425 33580	23232 25695	6099 6651	1094 1234	76.36 % 76.52 %	20.05 % 19.81 %	3.60 % 3.67 %
Food & Drink	30373 33653	24085 26800	5283 5749	1005 1104	79.30 % 79.64 %	17.39 % 17.08 %	3.31 % 3.28 %
Home & Garden	30268 34056	24131 27087	5167 5864	970 1105	79.72 % 79.54 %	17.07 % 17.22 %	3.20 % 3.24 %
Finance	30282 33485	22132 24596	6922 7534	1228 1355	73.09 % 73.45 %	22.86 % 22.50 %	4.06 % 4.05 %
Health	30386 33764	22511 25060	6731 7402	1144 1302	74.08 % 74.22 %	22.15 % 21.92 %	3.76 % 3.86 %
Pets	30515 32846	24072 25927	5436 5758	1007 1161	78.89 % 78.94 %	17.81 % 17.53 %	3.30 % 3.53 %
Sport & Fitness	30484 33031	23007 25021	6312 6728	1165 1282	75.47 % 75.75 %	20.71 % 20.37 %	3.82 % 3.88 %
Job & Career	30364 33466	22710 25014	6456 7067	1198 1385	74.79 % 74.74 %	21.26 % 21.12 %	3.95 % 4.14 %
Dating	30301 34524	21762 24682	7322 8403	1217 1439	71.82 % 71.49 %	24.16 % 24.34 %	4.02 % 4.17 %
Other	30104 33653	23758 26473	5355 6010	991 1170	78.92 % 78.66 %	17.79 % 17.86 %	3.29 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 42797	28873 31217	8892 9797	1517 1783	73.50 % 72.94 %	22.64 % 22.89 %	3.86 % 4.17 %
Outlook Mail	38997 42276	28821 31349	8633 9233	1543 1694	73.91 % 74.15 %	22.14 % 21.84 %	3.96 % 4.01 %
Yahoo Mail	40103 42686	30633 32512	8046 8550	1424 1624	76.39 % 76.17 %	20.06 % 20.03 %	3.55 % 3.80 %
AOL Mail	39425 43038	30059 32769	7908 8653	1458 1616	76.24 % 76.14 %	20.06 % 20.11 %	3.70 % 3.75 %
Mail.com	38624 42806	30060 33015	7211 8220	1353 1571	77.83 % 77.13 %	18.67 % 19.20 %	3.50 % 3.67 %
Yandex Mail	38821 42868	29129 32101	8168 9112	1524 1655	75.03 % 74.88 %	21.04 % 21.26 %	3.93 % 3.86 %
GMX Mail	39819 42687	30627 33001	7798 8193	1394 1493	76.92 % 77.31 %	19.58 % 19.19 %	3.50 % 3.50 %
Zoho Mail	40117 42895	31303 33477	7430 7985	1384 1433	78.03 % 78.04 %	18.52 % 18.62 %	3.45 % 3.34 %
ProtonMail	39371 42174	30858 33117	7262 7632	1251 1425	78.38 % 78.52 %	18.45 % 18.10 %	3.18 % 3.38 %
Custom Mail	39847 42398	31718 33784	6860 7220	1269 1394	79.60 % 79.68 %	17.22 % 17.03 %	3.18 % 3.29 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.