ConvertKit and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 454.379	302.081 349.090	78.208 88.530	14.117 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.83 %	19.83 % 19.48 %	3.58 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35081	24204 27966	5178 5966	980 1149	79.72 % 79.72 %	17.05 % 17.01 %	3.23 % 3.28 %
Elektronics	30287 35085	23385 27271	5902 6590	1000 1224	77.21 % 77.73 %	19.49 % 18.78 %	3.30 % 3.49 %
Entertainment	30255 34505	23092 26407	6045 6789	1118 1309	76.32 % 76.53 %	19.98 % 19.68 %	3.70 % 3.79 %
Cosmetics & Beauty	30425 34947	23232 26813	6099 6851	1094 1283	76.36 % 76.72 %	20.05 % 19.60 %	3.60 % 3.67 %
Food & Drink	30373 35135	24085 28031	5283 5937	1005 1167	79.30 % 79.78 %	17.39 % 16.90 %	3.31 % 3.32 %
Home & Garden	30268 35372	24131 28187	5167 6028	970 1157	79.72 % 79.69 %	17.07 % 17.04 %	3.20 % 3.27 %
Finance	30282 34806	22132 25639	6922 7757	1228 1410	73.09 % 73.66 %	22.86 % 22.29 %	4.06 % 4.05 %
Health	30386 35129	22511 26161	6731 7614	1144 1354	74.08 % 74.47 %	22.15 % 21.67 %	3.76 % 3.85 %
Pets	30515 34197	24072 27046	5436 5941	1007 1210	78.89 % 79.09 %	17.81 % 17.37 %	3.30 % 3.54 %
Sport & Fitness	30484 34396	23007 26119	6312 6936	1165 1341	75.47 % 75.94 %	20.71 % 20.17 %	3.82 % 3.90 %
Job & Career	30364 34819	22710 26087	6456 7293	1198 1439	74.79 % 74.92 %	21.26 % 20.95 %	3.95 % 4.13 %
Dating	30301 35895	21762 25765	7322 8635	1217 1495	71.82 % 71.78 %	24.16 % 24.06 %	4.02 % 4.16 %
Other	30104 35012	23758 27598	5355 6193	991 1221	78.92 % 78.82 %	17.79 % 17.69 %	3.29 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44099	28873 32207	8892 10048	1517 1844	73.50 % 73.03 %	22.64 % 22.79 %	3.86 % 4.18 %
Outlook Mail	38997 43654	28821 32443	8633 9453	1543 1758	73.91 % 74.32 %	22.14 % 21.65 %	3.96 % 4.03 %
Yahoo Mail	40103 44057	30633 33629	8046 8754	1424 1674	76.39 % 76.33 %	20.06 % 19.87 %	3.55 % 3.80 %
AOL Mail	39425 44353	30059 33832	7908 8851	1458 1670	76.24 % 76.28 %	20.06 % 19.96 %	3.70 % 3.77 %
Mail.com	38624 44138	30060 34113	7211 8405	1353 1620	77.83 % 77.29 %	18.67 % 19.04 %	3.50 % 3.67 %
Yandex Mail	38821 44334	29129 33262	8168 9344	1524 1728	75.03 % 75.03 %	21.04 % 21.08 %	3.93 % 3.90 %
GMX Mail	39819 44042	30627 34126	7798 8370	1394 1546	76.92 % 77.49 %	19.58 % 19.00 %	3.50 % 3.51 %
Zoho Mail	40117 44249	31303 34612	7430 8162	1384 1475	78.03 % 78.22 %	18.52 % 18.45 %	3.45 % 3.33 %
ProtonMail	39371 43516	30858 34251	7262 7796	1251 1469	78.38 % 78.71 %	18.45 % 17.92 %	3.18 % 3.38 %
Custom Mail	39847 43754	31718 34935	6860 7391	1269 1428	79.60 % 79.84 %	17.22 % 16.89 %	3.18 % 3.26 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.