Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.239 77.274	59.920 59.590	15.629 15.974	1.690 1.710

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.12 %	20.23 % 20.67 %	2.19 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5915	4552 4534	1301 1248	124 133	76.16 % 76.65 %	21.77 % 21.10 %	2.07 % 2.25 %
Elektronics	5753 5727	4470 4455	1153 1154	130 118	77.70 % 77.79 %	20.04 % 20.15 %	2.26 % 2.06 %
Entertainment	5834 6159	4526 4695	1182 1325	126 139	77.58 % 76.23 %	20.26 % 21.51 %	2.16 % 2.26 %
Cosmetics & Beauty	5985 6057	4664 4701	1186 1217	135 139	77.93 % 77.61 %	19.82 % 20.09 %	2.26 % 2.29 %
Food & Drink	5789 6135	4464 4687	1197 1303	128 145	77.11 % 76.40 %	20.68 % 21.24 %	2.21 % 2.36 %
Home & Garden	5867 5751	4543 4385	1193 1234	131 132	77.43 % 76.25 %	20.33 % 21.46 %	2.23 % 2.30 %
Finance	6000 5913	4830 4765	1032 1028	138 120	80.50 % 80.59 %	17.20 % 17.39 %	2.30 % 2.03 %
Health	6031 5947	4908 4821	1002 994	121 132	81.38 % 81.07 %	16.61 % 16.71 %	2.01 % 2.22 %
Pets	6062 5798	4699 4460	1228 1207	135 131	77.52 % 76.92 %	20.26 % 20.82 %	2.23 % 2.26 %
Sport & Fitness	5893 6016	4549 4602	1219 1287	125 127	77.19 % 76.50 %	20.69 % 21.39 %	2.12 % 2.11 %
Job & Career	5895 5975	4437 4473	1328 1370	130 132	75.27 % 74.86 %	22.53 % 22.93 %	2.21 % 2.21 %
Dating	6179 5860	4560 4295	1484 1441	135 124	73.80 % 73.29 %	24.02 % 24.59 %	2.18 % 2.12 %
Other	5974 6021	4718 4717	1124 1166	132 138	78.98 % 78.34 %	18.81 % 19.37 %	2.21 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5630 5556	4181 4079	1328 1364	121 113	74.26 % 73.42 %	23.59 % 24.55 %	2.15 % 2.03 %
Outlook Mail	5643 5533	4294 4172	1223 1244	126 117	76.09 % 75.40 %	21.67 % 22.48 %	2.23 % 2.11 %
Yahoo Mail	5472 5422	4214 4089	1133 1199	125 134	77.01 % 75.41 %	20.71 % 22.11 %	2.28 % 2.47 %
AOL Mail	5302 5588	4065 4253	1117 1209	120 126	76.67 % 76.11 %	21.07 % 21.64 %	2.26 % 2.25 %
Mail.com	5633 5585	4411 4405	1099 1052	123 128	78.31 % 78.87 %	19.51 % 18.84 %	2.18 % 2.29 %
Yandex Mail	5539 5389	4255 4131	1174 1136	110 122	76.82 % 76.66 %	21.20 % 21.08 %	1.99 % 2.26 %
GMX Mail	5522 5705	4167 4285	1241 1300	114 120	75.46 % 75.11 %	22.47 % 22.79 %	2.06 % 2.10 %
Zoho Mail	5396 5500	4262 4299	1017 1071	117 130	78.98 % 78.16 %	18.85 % 19.47 %	2.17 % 2.36 %
ProtonMail	5584 5578	4419 4408	1040 1053	125 117	79.14 % 79.02 %	18.62 % 18.88 %	2.24 % 2.10 %
Custom Mail	5462 5464	4407 4439	936 914	119 111	80.68 % 81.24 %	17.14 % 16.73 %	2.18 % 2.03 %
iCloud Mail	5539 5377	4082 3927	1327 1336	130 114	73.70 % 73.03 %	23.96 % 24.85 %	2.35 % 2.12 %
Tuta	5569 5557	4440 4377	1004 1057	125 123	79.73 % 78.77 %	18.03 % 19.02 %	2.24 % 2.21 %
Juno.com	5501 5539	4378 4401	1002 1008	121 130	79.59 % 79.45 %	18.21 % 18.20 %	2.20 % 2.35 %
Mailfence	5447 5481	4345 4325	988 1031	114 125	79.77 % 78.91 %	18.14 % 18.81 %	2.09 % 2.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.