Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 66.382	51.770 51.054	13.154 13.829	1.367 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 76.91 %	19.84 % 20.83 %	2.06 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5101	3949 3894	1101 1089	103 118	76.63 % 76.34 %	21.37 % 21.35 %	2.00 % 2.31 %
Elektronics	4958 4904	3899 3804	954 996	105 104	78.64 % 77.57 %	19.24 % 20.31 %	2.12 % 2.12 %
Entertainment	5001 5369	3898 4076	999 1171	104 122	77.94 % 75.92 %	19.98 % 21.81 %	2.08 % 2.27 %
Cosmetics & Beauty	5061 5168	3979 4006	977 1041	105 121	78.62 % 77.52 %	19.30 % 20.14 %	2.07 % 2.34 %
Food & Drink	4952 5285	3841 4035	1009 1124	102 126	77.56 % 76.35 %	20.38 % 21.27 %	2.06 % 2.38 %
Home & Garden	5025 4863	3920 3697	1000 1056	105 110	78.01 % 76.02 %	19.90 % 21.71 %	2.09 % 2.26 %
Finance	5173 5073	4182 4069	877 898	114 106	80.84 % 80.21 %	16.95 % 17.70 %	2.20 % 2.09 %
Health	5211 5124	4237 4147	876 861	98 116	81.31 % 80.93 %	16.81 % 16.80 %	1.88 % 2.26 %
Pets	5136 4941	4006 3794	1021 1033	109 114	78.00 % 76.79 %	19.88 % 20.91 %	2.12 % 2.31 %
Sport & Fitness	5048 5173	3934 3949	1011 1111	103 113	77.93 % 76.34 %	20.03 % 21.48 %	2.04 % 2.18 %
Job & Career	5114 5096	3877 3798	1127 1183	110 115	75.81 % 74.53 %	22.04 % 23.21 %	2.15 % 2.26 %
Dating	5323 5038	3953 3682	1265 1241	105 115	74.26 % 73.08 %	23.76 % 24.63 %	1.97 % 2.28 %
Other	5136 5247	4095 4103	937 1025	104 119	79.73 % 78.20 %	18.24 % 19.53 %	2.02 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4814	3620 3525	1113 1190	95 99	74.98 % 73.22 %	23.05 % 24.72 %	1.97 % 2.06 %
Outlook Mail	4793 4762	3670 3581	1023 1078	100 103	76.57 % 75.20 %	21.34 % 22.64 %	2.09 % 2.16 %
Yahoo Mail	4663 4667	3610 3510	951 1038	102 119	77.42 % 75.21 %	20.39 % 22.24 %	2.19 % 2.55 %
AOL Mail	4530 4835	3509 3679	925 1043	96 113	77.46 % 76.09 %	20.42 % 21.57 %	2.12 % 2.34 %
Mail.com	4778 4713	3765 3701	917 903	96 109	78.80 % 78.53 %	19.19 % 19.16 %	2.01 % 2.31 %
Yandex Mail	4812 4602	3721 3523	1001 970	90 109	77.33 % 76.55 %	20.80 % 21.08 %	1.87 % 2.37 %
GMX Mail	4740 4884	3594 3652	1056 1126	90 106	75.82 % 74.77 %	22.28 % 23.05 %	1.90 % 2.17 %
Zoho Mail	4651 4719	3695 3669	862 935	94 115	79.45 % 77.75 %	18.53 % 19.81 %	2.02 % 2.44 %
ProtonMail	4801 4809	3838 3772	857 933	106 104	79.94 % 78.44 %	17.85 % 19.40 %	2.21 % 2.16 %
Custom Mail	4694 4669	3817 3797	782 778	95 94	81.32 % 81.32 %	16.66 % 16.66 %	2.02 % 2.01 %
iCloud Mail	4792 4648	3550 3388	1133 1161	109 99	74.08 % 72.89 %	23.64 % 24.98 %	2.27 % 2.13 %
Tuta	4790 4741	3848 3737	841 898	101 106	80.33 % 78.82 %	17.56 % 18.94 %	2.11 % 2.24 %
Juno.com	4723 4766	3772 3779	851 878	100 109	79.86 % 79.29 %	18.02 % 18.42 %	2.12 % 2.29 %
Mailfence	4696 4753	3761 3741	842 898	93 114	80.09 % 78.71 %	17.93 % 18.89 %	1.98 % 2.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.