Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.210 65.267	51.727 51.137	12.292 13.071	1.362 1.361

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.32 % 78.35 %	18.85 % 20.03 %	2.09 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5002 4987	3885 3871	1015 1037	104 101	77.67 % 77.62 %	20.29 % 20.79 %	2.08 % 2.03 %
Elektronics	4926 4907	3942 3871	891 970	109 94	80.02 % 78.89 %	18.09 % 19.77 %	2.21 % 1.92 %
Entertainment	5041 5288	3984 4105	966 1108	106 111	79.03 % 77.63 %	19.16 % 20.95 %	2.10 % 2.10 %
Cosmetics & Beauty	4918 5049	3938 3985	896 967	103 114	80.07 % 78.93 %	18.22 % 19.15 %	2.09 % 2.26 %
Food & Drink	4841 5265	3815 4089	937 1079	101 121	78.81 % 77.66 %	19.36 % 20.49 %	2.09 % 2.30 %
Home & Garden	4997 4715	3966 3648	941 985	106 102	79.37 % 77.37 %	18.83 % 20.89 %	2.12 % 2.16 %
Finance	5027 5020	4104 4070	829 868	113 98	81.64 % 81.08 %	16.49 % 17.29 %	2.25 % 1.95 %
Health	5108 5008	4199 4086	830 840	98 103	82.20 % 81.59 %	16.25 % 16.77 %	1.92 % 2.06 %
Pets	5077 4928	4021 3860	949 989	105 105	79.20 % 78.33 %	18.69 % 20.07 %	2.07 % 2.13 %
Sport & Fitness	4998 5039	3950 3930	956 1033	102 103	79.03 % 77.99 %	19.13 % 20.50 %	2.04 % 2.04 %
Job & Career	4981 4989	3861 3816	1022 1090	110 104	77.51 % 76.49 %	20.52 % 21.85 %	2.21 % 2.08 %
Dating	5215 4949	3970 3721	1161 1147	101 99	76.13 % 75.19 %	22.26 % 23.18 %	1.94 % 2.00 %
Other	5079 5123	4092 4085	899 958	104 106	80.57 % 79.74 %	17.70 % 18.70 %	2.05 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4692 4801	3600 3618	1008 1136	97 87	76.73 % 75.36 %	21.48 % 23.66 %	2.07 % 1.81 %
Outlook Mail	4895 4589	3839 3525	970 997	99 89	78.43 % 76.81 %	19.82 % 21.73 %	2.02 % 1.94 %
Yahoo Mail	4718 4637	3722 3550	902 970	103 108	78.89 % 76.56 %	19.12 % 20.92 %	2.18 % 2.33 %
AOL Mail	4544 4887	3578 3788	885 1014	97 103	78.74 % 77.51 %	19.48 % 20.75 %	2.13 % 2.11 %
Mail.com	4787 4789	3849 3814	862 902	102 104	80.41 % 79.64 %	18.01 % 18.83 %	2.13 % 2.17 %
Yandex Mail	4782 4681	3765 3641	922 958	92 105	78.73 % 77.78 %	19.28 % 20.47 %	1.92 % 2.24 %
GMX Mail	4698 4864	3646 3723	977 1076	90 93	77.61 % 76.54 %	20.80 % 22.12 %	1.92 % 1.91 %
Zoho Mail	4615 4722	3714 3765	814 890	100 108	80.48 % 79.73 %	17.64 % 18.85 %	2.17 % 2.29 %
ProtonMail	4869 4729	3938 3786	835 870	106 94	80.88 % 80.06 %	17.15 % 18.40 %	2.18 % 1.99 %
Custom Mail	4585 4626	3773 3781	727 770	92 87	82.29 % 81.73 %	15.86 % 16.65 %	2.01 % 1.88 %
iCloud Mail	4800 4499	3648 3371	1059 1073	109 89	76.00 % 74.93 %	22.06 % 23.85 %	2.27 % 1.98 %
Tuta	4702 4741	3816 3807	810 856	97 103	81.16 % 80.30 %	17.23 % 18.06 %	2.06 % 2.17 %
Juno.com	4624 4741	3727 3812	814 842	98 103	80.60 % 80.40 %	17.60 % 17.76 %	2.12 % 2.17 %
Mailfence	3899 3961	3112 3156	707 717	80 88	79.82 % 79.68 %	18.13 % 18.10 %	2.05 % 2.22 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.