Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.959	58.876 59.487	15.914 15.878	1.711 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.30 %	20.80 % 20.63 %	2.24 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 6000	4533 4650	1270 1219	133 131	76.36 % 77.50 %	21.39 % 20.32 %	2.24 % 2.18 %
Elektronics	5824 5883	4515 4607	1184 1161	125 115	77.52 % 78.31 %	20.33 % 19.73 %	2.15 % 1.95 %
Entertainment	5703 5935	4391 4556	1175 1250	137 129	76.99 % 76.76 %	20.60 % 21.06 %	2.40 % 2.17 %
Cosmetics & Beauty	5999 5962	4595 4613	1267 1217	137 132	76.60 % 77.37 %	21.12 % 20.41 %	2.28 % 2.21 %
Food & Drink	5800 5877	4428 4530	1235 1223	137 124	76.34 % 77.08 %	21.29 % 20.81 %	2.36 % 2.11 %
Home & Garden	5774 5876	4419 4533	1224 1218	131 125	76.53 % 77.14 %	21.20 % 20.73 %	2.27 % 2.13 %
Finance	5942 5828	4821 4709	996 1005	125 114	81.13 % 80.80 %	16.76 % 17.24 %	2.10 % 1.96 %
Health	5777 5965	4673 4812	978 1037	126 116	80.89 % 80.67 %	16.93 % 17.38 %	2.18 % 1.94 %
Pets	6037 5918	4610 4536	1289 1259	138 123	76.36 % 76.65 %	21.35 % 21.27 %	2.29 % 2.08 %
Sport & Fitness	5935 5894	4522 4500	1286 1275	127 119	76.19 % 76.35 %	21.67 % 21.63 %	2.14 % 2.02 %
Job & Career	5829 6055	4335 4585	1370 1341	124 129	74.37 % 75.72 %	23.50 % 22.15 %	2.13 % 2.13 %
Dating	6050 5860	4384 4263	1530 1486	136 111	72.46 % 72.75 %	25.29 % 25.36 %	2.25 % 1.89 %
Other	5895 5906	4650 4593	1110 1187	135 126	78.88 % 77.77 %	18.83 % 20.10 %	2.29 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5624	4226 4158	1368 1348	126 118	73.88 % 73.93 %	23.92 % 23.97 %	2.20 % 2.10 %
Outlook Mail	5654 5631	4259 4270	1267 1245	128 116	75.33 % 75.83 %	22.41 % 22.11 %	2.26 % 2.06 %
Yahoo Mail	5470 5381	4157 4091	1188 1175	125 115	76.00 % 76.03 %	21.72 % 21.84 %	2.29 % 2.14 %
AOL Mail	5323 5499	4038 4208	1158 1173	127 118	75.86 % 76.52 %	21.75 % 21.33 %	2.39 % 2.15 %
Mail.com	5370 5538	4163 4376	1096 1048	111 114	77.52 % 79.02 %	20.41 % 18.92 %	2.07 % 2.06 %
Yandex Mail	5681 5381	4319 4133	1235 1149	127 99	76.03 % 76.81 %	21.74 % 21.35 %	2.24 % 1.84 %
GMX Mail	5409 5464	4091 4128	1194 1219	124 117	75.63 % 75.55 %	22.07 % 22.31 %	2.29 % 2.14 %
Zoho Mail	5415 5556	4264 4351	1028 1090	123 115	78.74 % 78.31 %	18.98 % 19.62 %	2.27 % 2.07 %
ProtonMail	5429 5564	4290 4405	1026 1043	113 116	79.02 % 79.17 %	18.90 % 18.75 %	2.08 % 2.08 %
Custom Mail	5615 5358	4489 4305	1004 944	122 109	79.95 % 80.35 %	17.88 % 17.62 %	2.17 % 2.03 %
iCloud Mail	5279 5424	3870 3991	1289 1320	120 113	73.31 % 73.58 %	24.42 % 24.34 %	2.27 % 2.08 %
Tuta	5387 5520	4249 4346	1013 1060	125 114	78.88 % 78.73 %	18.80 % 19.20 %	2.32 % 2.07 %
Juno.com	5411 5487	4275 4361	1014 999	122 127	79.01 % 79.48 %	18.74 % 18.21 %	2.25 % 2.31 %
Mailfence	5338 5532	4186 4364	1034 1065	118 103	78.42 % 78.89 %	19.37 % 19.25 %	2.21 % 1.86 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.