Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 66.082	50.618 51.160	13.815 13.535	1.628 1.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.42 %	20.91 % 20.48 %	2.46 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5136	3839 3984	1131 1035	126 117	75.33 % 77.57 %	22.19 % 20.15 %	2.47 % 2.28 %
Elektronics	4947 4977	3824 3884	1000 992	123 101	77.30 % 78.04 %	20.21 % 19.93 %	2.49 % 2.03 %
Entertainment	5021 5090	3848 3923	1042 1055	131 112	76.64 % 77.07 %	20.75 % 20.73 %	2.61 % 2.20 %
Cosmetics & Beauty	5117 5184	3912 4023	1074 1054	131 107	76.45 % 77.60 %	20.99 % 20.33 %	2.56 % 2.06 %
Food & Drink	4942 5275	3770 4053	1048 1108	124 114	76.28 % 76.83 %	21.21 % 21.00 %	2.51 % 2.16 %
Home & Garden	4962 4841	3769 3737	1072 1002	121 102	75.96 % 77.19 %	21.60 % 20.70 %	2.44 % 2.11 %
Finance	5164 4984	4115 4024	929 864	120 96	79.69 % 80.74 %	17.99 % 17.34 %	2.32 % 1.93 %
Health	5057 5118	4077 4140	859 872	121 106	80.62 % 80.89 %	16.99 % 17.04 %	2.39 % 2.07 %
Pets	5210 4994	3989 3849	1084 1034	137 111	76.56 % 77.07 %	20.81 % 20.70 %	2.63 % 2.22 %
Sport & Fitness	5096 5103	3867 3901	1108 1104	121 98	75.88 % 76.45 %	21.74 % 21.63 %	2.37 % 1.92 %
Job & Career	5089 5105	3769 3861	1199 1133	121 111	74.06 % 75.63 %	23.56 % 22.19 %	2.38 % 2.17 %
Dating	5224 5136	3809 3754	1288 1280	127 102	72.91 % 73.09 %	24.66 % 24.92 %	2.43 % 1.99 %
Other	5136 5139	4030 4027	981 1002	125 110	78.47 % 78.36 %	19.10 % 19.50 %	2.43 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4768	3617 3505	1192 1166	120 97	73.38 % 73.51 %	24.18 % 24.45 %	2.43 % 2.03 %
Outlook Mail	4678 4707	3530 3566	1025 1045	123 96	75.46 % 75.76 %	21.91 % 22.20 %	2.63 % 2.04 %
Yahoo Mail	4535 4679	3437 3546	981 1029	117 104	75.79 % 75.79 %	21.63 % 21.99 %	2.58 % 2.22 %
AOL Mail	4583 4750	3482 3617	981 1018	120 115	75.98 % 76.15 %	21.41 % 21.43 %	2.62 % 2.42 %
Mail.com	4740 4786	3650 3790	975 898	115 98	77.00 % 79.19 %	20.57 % 18.76 %	2.43 % 2.05 %
Yandex Mail	4759 4665	3597 3606	1053 963	109 96	75.58 % 77.30 %	22.13 % 20.64 %	2.29 % 2.06 %
GMX Mail	4721 4801	3532 3630	1078 1074	111 97	74.81 % 75.61 %	22.83 % 22.37 %	2.35 % 2.02 %
Zoho Mail	4629 4693	3604 3693	912 896	113 104	77.86 % 78.69 %	19.70 % 19.09 %	2.44 % 2.22 %
ProtonMail	4776 4705	3743 3720	914 887	119 98	78.37 % 79.06 %	19.14 % 18.85 %	2.49 % 2.08 %
Custom Mail	4773 4677	3802 3780	853 807	118 90	79.66 % 80.82 %	17.87 % 17.25 %	2.47 % 1.92 %
iCloud Mail	4661 4582	3377 3382	1162 1110	122 90	72.45 % 73.81 %	24.93 % 24.23 %	2.62 % 1.96 %
Tuta	4794 4734	3787 3727	891 908	116 99	78.99 % 78.73 %	18.59 % 19.18 %	2.42 % 2.09 %
Juno.com	4753 4865	3744 3883	896 874	113 108	78.77 % 79.82 %	18.85 % 17.97 %	2.38 % 2.22 %
Mailfence	4730 4670	3716 3715	902 860	112 95	78.56 % 79.55 %	19.07 % 18.42 %	2.37 % 2.03 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.