Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.936	50.496 51.160	13.892 13.384	1.610 1.392

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.59 %	21.05 % 20.30 %	2.44 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5099	3818 3965	1104 1019	128 115	75.60 % 77.76 %	21.86 % 19.98 %	2.53 % 2.26 %
Elektronics	5037 5008	3891 3919	1024 990	122 99	77.25 % 78.25 %	20.33 % 19.77 %	2.42 % 1.98 %
Entertainment	4916 5033	3753 3870	1032 1048	131 115	76.34 % 76.89 %	20.99 % 20.82 %	2.66 % 2.28 %
Cosmetics & Beauty	5130 5185	3905 4035	1094 1039	131 111	76.12 % 77.82 %	21.33 % 20.04 %	2.55 % 2.14 %
Food & Drink	4966 5184	3788 3994	1056 1077	122 113	76.28 % 77.04 %	21.26 % 20.78 %	2.46 % 2.18 %
Home & Garden	4955 4912	3765 3806	1068 998	122 108	75.98 % 77.48 %	21.55 % 20.32 %	2.46 % 2.20 %
Finance	5214 5032	4164 4079	932 852	118 101	79.86 % 81.06 %	17.87 % 16.93 %	2.26 % 2.01 %
Health	5023 5110	4039 4145	862 860	122 105	80.41 % 81.12 %	17.16 % 16.83 %	2.43 % 2.05 %
Pets	5226 4968	3995 3822	1100 1042	131 104	76.44 % 76.93 %	21.05 % 20.97 %	2.51 % 2.09 %
Sport & Fitness	5067 5174	3831 3965	1117 1105	119 104	75.61 % 76.63 %	22.04 % 21.36 %	2.35 % 2.01 %
Job & Career	5039 5121	3712 3890	1214 1122	113 109	73.67 % 75.96 %	24.09 % 21.91 %	2.24 % 2.13 %
Dating	5302 5104	3863 3750	1310 1256	129 98	72.86 % 73.47 %	24.71 % 24.61 %	2.43 % 1.92 %
Other	5073 5006	3972 3920	979 976	122 110	78.30 % 78.31 %	19.30 % 19.50 %	2.40 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4713	3704 3478	1236 1139	122 96	73.17 % 73.80 %	24.42 % 24.17 %	2.41 % 2.04 %
Outlook Mail	4745 4690	3578 3564	1047 1027	120 99	75.41 % 75.99 %	22.07 % 21.90 %	2.53 % 2.11 %
Yahoo Mail	4540 4677	3439 3550	988 1021	113 106	75.75 % 75.90 %	21.76 % 21.83 %	2.49 % 2.27 %
AOL Mail	4623 4716	3506 3603	998 1001	119 112	75.84 % 76.40 %	21.59 % 21.23 %	2.57 % 2.37 %
Mail.com	4699 4803	3615 3813	970 892	114 98	76.93 % 79.39 %	20.64 % 18.57 %	2.43 % 2.04 %
Yandex Mail	4838 4594	3651 3559	1075 948	112 87	75.47 % 77.47 %	22.22 % 20.64 %	2.32 % 1.89 %
GMX Mail	4634 4720	3475 3556	1048 1066	111 98	74.99 % 75.34 %	22.62 % 22.58 %	2.40 % 2.08 %
Zoho Mail	4660 4722	3641 3721	903 901	116 100	78.13 % 78.80 %	19.38 % 19.08 %	2.49 % 2.12 %
ProtonMail	4758 4770	3727 3778	918 889	113 103	78.33 % 79.20 %	19.29 % 18.64 %	2.37 % 2.16 %
Custom Mail	4846 4779	3852 3872	879 809	115 98	79.49 % 81.02 %	18.14 % 16.93 %	2.37 % 2.05 %
iCloud Mail	4576 4637	3314 3432	1148 1108	114 97	72.42 % 74.01 %	25.09 % 23.89 %	2.49 % 2.09 %
Tuta	4623 4747	3623 3763	886 884	114 100	78.37 % 79.27 %	19.17 % 18.62 %	2.47 % 2.11 %
Juno.com	4672 4755	3685 3805	873 844	114 106	78.87 % 80.02 %	18.69 % 17.75 %	2.44 % 2.23 %
Mailfence	4722 4613	3686 3666	923 855	113 92	78.06 % 79.47 %	19.55 % 18.53 %	2.39 % 1.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.