Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 463.164	355.143 356.201	92.663 89.847	18.151 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.91 %	19.89 % 19.40 %	3.90 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35770	28259 28540	6151 6055	1290 1175	79.16 % 79.79 %	17.23 % 16.93 %	3.61 % 3.28 %
Elektronics	36123 35758	27703 27828	7066 6685	1354 1245	76.69 % 77.82 %	19.56 % 18.70 %	3.75 % 3.48 %
Entertainment	35412 35145	27028 26925	7016 6884	1368 1336	76.32 % 76.61 %	19.81 % 19.59 %	3.86 % 3.80 %
Cosmetics & Beauty	35681 35614	27171 27346	7112 6952	1398 1316	76.15 % 76.78 %	19.93 % 19.52 %	3.92 % 3.70 %
Food & Drink	35788 35826	28314 28614	6204 6027	1270 1185	79.12 % 79.87 %	17.34 % 16.82 %	3.55 % 3.31 %
Home & Garden	36065 36118	28615 28804	6197 6127	1253 1187	79.34 % 79.75 %	17.18 % 16.96 %	3.47 % 3.29 %
Finance	36096 35456	26290 26140	8250 7869	1556 1447	72.83 % 73.73 %	22.86 % 22.19 %	4.31 % 4.08 %
Health	36349 35790	26802 26684	8087 7721	1460 1385	73.74 % 74.56 %	22.25 % 21.57 %	4.02 % 3.87 %
Pets	35918 34844	28132 27582	6508 6029	1278 1233	78.32 % 79.16 %	18.12 % 17.30 %	3.56 % 3.54 %
Sport & Fitness	34992 35117	26369 26688	7199 7054	1424 1375	75.36 % 76.00 %	20.57 % 20.09 %	4.07 % 3.92 %
Job & Career	36277 35501	26839 26626	7810 7410	1628 1465	73.98 % 75.00 %	21.53 % 20.87 %	4.49 % 4.13 %
Dating	35782 36543	25694 26278	8567 8743	1521 1522	71.81 % 71.91 %	23.94 % 23.93 %	4.25 % 4.16 %
Other	35774 35682	27927 28146	6496 6291	1351 1245	78.07 % 78.88 %	18.16 % 17.63 %	3.78 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44791	32383 32733	10237 10182	1987 1876	72.60 % 73.08 %	22.95 % 22.73 %	4.45 % 4.19 %
Outlook Mail	45135 44335	33065 32982	10152 9561	1918 1792	73.26 % 74.39 %	22.49 % 21.57 %	4.25 % 4.04 %
Yahoo Mail	44944 44700	34098 34131	9049 8856	1797 1713	75.87 % 76.36 %	20.13 % 19.81 %	4.00 % 3.83 %
AOL Mail	45127 45061	34170 34401	9156 8962	1801 1698	75.72 % 76.34 %	20.29 % 19.89 %	3.99 % 3.77 %
Mail.com	45241 44765	34831 34632	8719 8495	1691 1638	76.99 % 77.36 %	19.27 % 18.98 %	3.74 % 3.66 %
Yandex Mail	44855 44994	33284 33790	9681 9454	1890 1750	74.20 % 75.10 %	21.58 % 21.01 %	4.21 % 3.89 %
GMX Mail	45126 44717	34733 34679	8859 8463	1534 1575	76.97 % 77.55 %	19.63 % 18.93 %	3.40 % 3.52 %
Zoho Mail	44845 44954	34839 35195	8306 8260	1700 1499	77.69 % 78.29 %	18.52 % 18.37 %	3.79 % 3.33 %
ProtonMail	44722 44201	34852 34824	8276 7883	1594 1494	77.93 % 78.79 %	18.51 % 17.83 %	3.56 % 3.38 %
Custom Mail	44780 44405	35408 35482	7797 7474	1575 1449	79.07 % 79.91 %	17.41 % 16.83 %	3.52 % 3.26 %
iCloud Mail	5589 5451	4289 4230	1023 949	277 272	76.74 % 77.60 %	18.30 % 17.41 %	4.96 % 4.99 %
Tuta	5482 5376	4574 4537	719 666	189 173	83.44 % 84.39 %	13.12 % 12.39 %	3.45 % 3.22 %
Juno.com	5504 5414	4617 4585	689 642	198 187	83.88 % 84.69 %	12.52 % 11.86 %	3.60 % 3.45 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.