Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 454.379	347.768 349.090	91.442 88.530	17.812 16.759

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 76.83 %	20.01 % 19.48 %	3.90 % 3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35081	27664 27966	6067 5966	1254 1149	79.07 % 79.72 %	17.34 % 17.01 %	3.58 % 3.28 %
Elektronics	35388 35085	27079 27271	6973 6590	1336 1224	76.52 % 77.73 %	19.70 % 18.78 %	3.78 % 3.49 %
Entertainment	34731 34505	26473 26407	6919 6789	1339 1309	76.22 % 76.53 %	19.92 % 19.68 %	3.86 % 3.79 %
Cosmetics & Beauty	34956 34947	26576 26813	7014 6851	1366 1283	76.03 % 76.72 %	20.07 % 19.60 %	3.91 % 3.67 %
Food & Drink	35094 35135	27727 28031	6120 5937	1247 1167	79.01 % 79.78 %	17.44 % 16.90 %	3.55 % 3.32 %
Home & Garden	35389 35372	28034 28187	6117 6028	1238 1157	79.22 % 79.69 %	17.29 % 17.04 %	3.50 % 3.27 %
Finance	35443 34806	25771 25639	8146 7757	1526 1410	72.71 % 73.66 %	22.98 % 22.29 %	4.31 % 4.05 %
Health	35689 35129	26262 26161	7989 7614	1438 1354	73.59 % 74.47 %	22.39 % 21.67 %	4.03 % 3.85 %
Pets	35216 34197	27549 27046	6419 5941	1248 1210	78.23 % 79.09 %	18.23 % 17.37 %	3.54 % 3.54 %
Sport & Fitness	34322 34396	25821 26119	7102 6936	1399 1341	75.23 % 75.94 %	20.69 % 20.17 %	4.08 % 3.90 %
Job & Career	35568 34819	26270 26087	7700 7293	1598 1439	73.86 % 74.92 %	21.65 % 20.95 %	4.49 % 4.13 %
Dating	35122 35895	25162 25765	8464 8635	1496 1495	71.64 % 71.78 %	24.10 % 24.06 %	4.26 % 4.16 %
Other	35119 35012	27380 27598	6412 6193	1327 1221	77.96 % 78.82 %	18.26 % 17.69 %	3.78 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44099	31836 32207	10105 10048	1940 1844	72.55 % 73.03 %	23.03 % 22.79 %	4.42 % 4.18 %
Outlook Mail	44469 43654	32522 32443	10051 9453	1896 1758	73.13 % 74.32 %	22.60 % 21.65 %	4.26 % 4.03 %
Yahoo Mail	44291 44057	33562 33629	8956 8754	1773 1674	75.78 % 76.33 %	20.22 % 19.87 %	4.00 % 3.80 %
AOL Mail	44465 44353	33623 33832	9065 8851	1777 1670	75.62 % 76.28 %	20.39 % 19.96 %	4.00 % 3.77 %
Mail.com	44536 44138	34241 34113	8623 8405	1672 1620	76.88 % 77.29 %	19.36 % 19.04 %	3.75 % 3.67 %
Yandex Mail	44181 44334	32743 33262	9578 9344	1860 1728	74.11 % 75.03 %	21.68 % 21.08 %	4.21 % 3.90 %
GMX Mail	44413 44042	34131 34126	8773 8370	1509 1546	76.85 % 77.49 %	19.75 % 19.00 %	3.40 % 3.51 %
Zoho Mail	44161 44249	34257 34612	8224 8162	1680 1475	77.57 % 78.22 %	18.62 % 18.45 %	3.80 % 3.33 %
ProtonMail	44023 43516	34251 34251	8195 7796	1577 1469	77.80 % 78.71 %	18.62 % 17.92 %	3.58 % 3.38 %
Custom Mail	44082 43754	34814 34935	7718 7391	1550 1428	78.98 % 79.84 %	17.51 % 16.89 %	3.52 % 3.26 %
iCloud Mail	4865 4808	3726 3742	898 831	241 235	76.59 % 77.83 %	18.46 % 17.28 %	4.95 % 4.89 %
Tuta	4820 4695	4015 3969	640 577	165 149	83.30 % 84.54 %	13.28 % 12.29 %	3.42 % 3.17 %
Juno.com	4835 4680	4047 3969	616 548	172 163	83.70 % 84.81 %	12.74 % 11.71 %	3.56 % 3.48 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.