Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.256 64.544	51.984 51.065	11.432 12.507	1.289 1.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.90 % 79.12 %	17.79 % 19.38 %	2.01 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5017 4875	3990 3825	947 979	97 106	79.53 % 78.46 %	18.88 % 20.08 %	1.93 % 2.17 %
Elektronics	4959 4838	4054 3830	838 942	112 103	81.75 % 79.16 %	16.90 % 19.47 %	2.26 % 2.13 %
Entertainment	5054 5193	4088 4062	905 1048	100 118	80.89 % 78.22 %	17.91 % 20.18 %	1.98 % 2.27 %
Cosmetics & Beauty	4874 4990	3977 3989	852 913	96 119	81.60 % 79.94 %	17.48 % 18.30 %	1.97 % 2.38 %
Food & Drink	4756 5230	3832 4120	873 1021	99 129	80.57 % 78.78 %	18.36 % 19.52 %	2.08 % 2.47 %
Home & Garden	4986 4733	4050 3704	881 949	103 111	81.23 % 78.26 %	17.67 % 20.05 %	2.07 % 2.35 %
Finance	4816 4973	3968 4052	772 855	107 106	82.39 % 81.48 %	16.03 % 17.19 %	2.22 % 2.13 %
Health	4962 4995	4116 4094	768 847	90 114	82.95 % 81.96 %	15.48 % 16.96 %	1.81 % 2.28 %
Pets	5128 4933	4149 3909	903 937	97 115	80.91 % 79.24 %	17.61 % 18.99 %	1.89 % 2.33 %
Sport & Fitness	4893 4958	3945 3915	878 983	92 109	80.63 % 78.96 %	17.94 % 19.83 %	1.88 % 2.20 %
Job & Career	4916 4998	3906 3859	949 1057	104 115	79.45 % 77.21 %	19.30 % 21.15 %	2.12 % 2.30 %
Dating	4920 4840	3850 3712	1022 1048	94 108	78.25 % 76.69 %	20.77 % 21.65 %	1.91 % 2.23 %
Other	4975 4988	4059 3994	844 928	98 109	81.59 % 80.07 %	16.96 % 18.60 %	1.97 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4670 4820	3698 3701	936 1051	91 100	79.19 % 76.78 %	20.04 % 21.80 %	1.95 % 2.07 %
Outlook Mail	4924 4592	3941 3603	926 943	96 99	80.04 % 78.46 %	18.81 % 20.54 %	1.95 % 2.16 %
Yahoo Mail	4688 4594	3774 3586	856 906	95 112	80.50 % 78.06 %	18.26 % 19.72 %	2.03 % 2.44 %
AOL Mail	4499 4861	3634 3820	807 969	92 111	80.77 % 78.58 %	17.94 % 19.93 %	2.04 % 2.28 %
Mail.com	4687 4827	3838 3873	802 880	95 112	81.89 % 80.24 %	17.11 % 18.23 %	2.03 % 2.32 %
Yandex Mail	4988 4728	4005 3693	898 953	97 115	80.29 % 78.11 %	18.00 % 20.16 %	1.94 % 2.43 %
GMX Mail	4755 4845	3794 3773	931 1031	89 99	79.79 % 77.87 %	19.58 % 21.28 %	1.87 % 2.04 %
Zoho Mail	4609 4651	3770 3739	755 866	97 115	81.80 % 80.39 %	16.38 % 18.62 %	2.10 % 2.47 %
ProtonMail	4768 4713	3915 3793	781 845	101 102	82.11 % 80.48 %	16.38 % 17.93 %	2.12 % 2.16 %
Custom Mail	4523 4655	3760 3809	699 772	86 96	83.13 % 81.83 %	15.45 % 16.58 %	1.90 % 2.06 %
iCloud Mail	4757 4525	3732 3464	977 1020	100 99	78.45 % 76.55 %	20.54 % 22.54 %	2.10 % 2.19 %
Tuta	4644 4762	3839 3840	749 848	93 116	82.67 % 80.64 %	16.13 % 17.81 %	2.00 % 2.44 %
Juno.com	4640 4807	3787 3870	768 835	97 111	81.62 % 80.51 %	16.55 % 17.37 %	2.09 % 2.31 %
Mailfence	3104 3164	2497 2501	547 588	60 75	80.44 % 79.05 %	17.62 % 18.58 %	1.93 % 2.37 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.