Benchmark Email and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 436.716	333.419 334.666	88.752 85.970	17.095 16.080

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 76.63 %	20.20 % 19.69 %	3.89 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33707	26519 26813	5880 5793	1204 1101	78.92 % 79.55 %	17.50 % 17.19 %	3.58 % 3.27 %
Elektronics	34087 33735	26011 26154	6791 6409	1285 1172	76.31 % 77.53 %	19.92 % 19.00 %	3.77 % 3.47 %
Entertainment	33356 33216	25365 25344	6709 6602	1282 1270	76.04 % 76.30 %	20.11 % 19.88 %	3.84 % 3.82 %
Cosmetics & Beauty	33565 33580	25450 25695	6805 6651	1310 1234	75.82 % 76.52 %	20.27 % 19.81 %	3.90 % 3.67 %
Food & Drink	33735 33653	26600 26800	5940 5749	1195 1104	78.85 % 79.64 %	17.61 % 17.08 %	3.54 % 3.28 %
Home & Garden	34029 34056	26913 27087	5938 5864	1178 1105	79.09 % 79.54 %	17.45 % 17.22 %	3.46 % 3.24 %
Finance	34003 33485	24647 24596	7889 7534	1467 1355	72.48 % 73.45 %	23.20 % 22.50 %	4.31 % 4.05 %
Health	34316 33764	25157 25060	7770 7402	1389 1302	73.31 % 74.22 %	22.64 % 21.92 %	4.05 % 3.86 %
Pets	33884 32846	26449 25927	6233 5758	1202 1161	78.06 % 78.94 %	18.40 % 17.53 %	3.55 % 3.53 %
Sport & Fitness	32992 33031	24767 25021	6889 6728	1336 1282	75.07 % 75.75 %	20.88 % 20.37 %	4.05 % 3.88 %
Job & Career	34201 33466	25217 25014	7465 7067	1519 1385	73.73 % 74.74 %	21.83 % 21.12 %	4.44 % 4.14 %
Dating	33728 34524	24063 24682	8223 8403	1442 1439	71.34 % 71.49 %	24.38 % 24.34 %	4.28 % 4.17 %
Other	33767 33653	26261 26473	6220 6010	1286 1170	77.77 % 78.66 %	18.42 % 17.86 %	3.81 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42797	30864 31217	9849 9797	1873 1783	72.47 % 72.94 %	23.13 % 22.89 %	4.40 % 4.17 %
Outlook Mail	43114 42276	31460 31349	9826 9233	1828 1694	72.97 % 74.15 %	22.79 % 21.84 %	4.24 % 4.01 %
Yahoo Mail	42866 42686	32416 32512	8733 8550	1717 1624	75.62 % 76.17 %	20.37 % 20.03 %	4.01 % 3.80 %
AOL Mail	43079 43038	32512 32769	8852 8653	1715 1616	75.47 % 76.14 %	20.55 % 20.11 %	3.98 % 3.75 %
Mail.com	43174 42806	33131 33015	8423 8220	1620 1571	76.74 % 77.13 %	19.51 % 19.20 %	3.75 % 3.67 %
Yandex Mail	42806 42868	31653 32101	9347 9112	1806 1655	73.95 % 74.88 %	21.84 % 21.26 %	4.22 % 3.86 %
GMX Mail	43062 42687	32994 33001	8590 8193	1478 1493	76.62 % 77.31 %	19.95 % 19.19 %	3.43 % 3.50 %
Zoho Mail	42823 42895	33158 33477	8040 7985	1625 1433	77.43 % 78.04 %	18.77 % 18.62 %	3.79 % 3.34 %
ProtonMail	42664 42174	33118 33117	8018 7632	1528 1425	77.63 % 78.52 %	18.79 % 18.10 %	3.58 % 3.38 %
Custom Mail	42719 42398	33655 33784	7552 7220	1512 1394	78.78 % 79.68 %	17.68 % 17.03 %	3.54 % 3.29 %
iCloud Mail	3408 3462	2616 2688	627 590	165 184	76.76 % 77.64 %	18.40 % 17.04 %	4.84 % 5.31 %
Tuta	3421 3355	2865 2855	448 405	108 95	83.75 % 85.10 %	13.10 % 12.07 %	3.16 % 2.83 %
Juno.com	3544 3274	2977 2781	447 380	120 113	84.00 % 84.94 %	12.61 % 11.61 %	3.39 % 3.45 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.