Benchmark Email and MailChimp Email Deliverability Comparison

Benchmark Email

MailChimp

In this comparison, the deliverability of Benchmark Email and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.613	58.458 59.252	16.022 15.766	1.812 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.34 %	21.00 % 20.58 %	2.38 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5967	4451 4621	1259 1214	140 132	76.09 % 77.44 %	21.52 % 20.35 %	2.39 % 2.21 %
Elektronics	5781 5833	4458 4562	1195 1155	128 116	77.11 % 78.21 %	20.67 % 19.80 %	2.21 % 1.99 %
Entertainment	5795 5887	4442 4518	1208 1242	145 127	76.65 % 76.75 %	20.85 % 21.10 %	2.50 % 2.16 %
Cosmetics & Beauty	5920 5995	4516 4649	1255 1213	149 133	76.28 % 77.55 %	21.20 % 20.23 %	2.52 % 2.22 %
Food & Drink	5812 5899	4436 4523	1235 1254	141 122	76.32 % 76.67 %	21.25 % 21.26 %	2.43 % 2.07 %
Home & Garden	5674 5782	4312 4470	1226 1189	136 123	76.00 % 77.31 %	21.61 % 20.56 %	2.40 % 2.13 %
Finance	5979 5772	4820 4663	1028 994	131 115	80.62 % 80.79 %	17.19 % 17.22 %	2.19 % 1.99 %
Health	5840 5975	4695 4841	1006 1020	139 114	80.39 % 81.02 %	17.23 % 17.07 %	2.38 % 1.91 %
Pets	5865 5858	4470 4488	1249 1246	146 124	76.21 % 76.61 %	21.30 % 21.27 %	2.49 % 2.12 %
Sport & Fitness	5958 5916	4526 4517	1296 1279	136 120	75.97 % 76.35 %	21.75 % 21.62 %	2.28 % 2.03 %
Job & Career	5824 5965	4289 4522	1401 1315	134 128	73.64 % 75.81 %	24.06 % 22.05 %	2.30 % 2.15 %
Dating	6152 5837	4455 4253	1554 1471	143 113	72.42 % 72.86 %	25.26 % 25.20 %	2.32 % 1.94 %
Other	5842 5927	4588 4625	1110 1174	144 128	78.53 % 78.03 %	19.00 % 19.81 %	2.46 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5532	4182 4089	1384 1328	134 115	73.37 % 73.92 %	24.28 % 24.01 %	2.35 % 2.08 %
Outlook Mail	5471 5564	4118 4210	1221 1236	132 118	75.27 % 75.66 %	22.32 % 22.21 %	2.41 % 2.12 %
Yahoo Mail	5397 5448	4097 4117	1170 1213	130 118	75.91 % 75.57 %	21.68 % 22.27 %	2.41 % 2.17 %
AOL Mail	5444 5409	4122 4134	1186 1161	136 114	75.72 % 76.43 %	21.79 % 21.46 %	2.50 % 2.11 %
Mail.com	5463 5504	4216 4344	1125 1044	122 116	77.17 % 78.92 %	20.59 % 18.97 %	2.23 % 2.11 %
Yandex Mail	5504 5317	4151 4106	1226 1115	127 96	75.42 % 77.22 %	22.27 % 20.97 %	2.31 % 1.81 %
GMX Mail	5398 5521	4051 4158	1220 1243	127 120	75.05 % 75.31 %	22.60 % 22.51 %	2.35 % 2.17 %
Zoho Mail	5369 5495	4201 4314	1037 1067	131 114	78.25 % 78.51 %	19.31 % 19.42 %	2.44 % 2.07 %
ProtonMail	5477 5549	4322 4390	1031 1043	124 116	78.91 % 79.11 %	18.82 % 18.80 %	2.26 % 2.09 %
Custom Mail	5598 5367	4465 4325	1002 933	131 109	79.76 % 80.59 %	17.90 % 17.38 %	2.34 % 2.03 %
iCloud Mail	5337 5449	3883 4026	1323 1311	131 112	72.76 % 73.89 %	24.79 % 24.06 %	2.45 % 2.06 %
Tuta	5408 5457	4239 4309	1038 1035	131 113	78.38 % 78.96 %	19.19 % 18.97 %	2.42 % 2.07 %
Juno.com	5353 5540	4211 4416	1015 1000	127 124	78.67 % 79.71 %	18.96 % 18.05 %	2.37 % 2.24 %
Mailfence	5373 5461	4200 4314	1044 1037	129 110	78.17 % 79.00 %	19.43 % 18.99 %	2.40 % 2.01 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.