MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 76.745	59.712 58.968	15.605 15.953	1.619 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 76.84 %	20.28 % 20.79 %	2.10 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 5914	4655 4504	1204 1267	133 143	77.69 % 76.16 %	20.09 % 21.42 %	2.22 % 2.42 %
Elektronics	5825 5868	4567 4553	1145 1181	113 134	78.40 % 77.59 %	19.66 % 20.13 %	1.94 % 2.28 %
Entertainment	5903 5828	4538 4466	1232 1211	133 151	76.88 % 76.63 %	20.87 % 20.78 %	2.25 % 2.59 %
Cosmetics & Beauty	6045 5890	4714 4508	1199 1235	132 147	77.98 % 76.54 %	19.83 % 20.97 %	2.18 % 2.50 %
Food & Drink	5962 5750	4581 4392	1253 1217	128 141	76.84 % 76.38 %	21.02 % 21.17 %	2.15 % 2.45 %
Home & Garden	5803 5793	4506 4419	1172 1235	125 139	77.65 % 76.28 %	20.20 % 21.32 %	2.15 % 2.40 %
Finance	5858 6023	4742 4833	998 1058	118 132	80.95 % 80.24 %	17.04 % 17.57 %	2.01 % 2.19 %
Health	5981 5855	4863 4728	998 989	120 138	81.31 % 80.75 %	16.69 % 16.89 %	2.01 % 2.36 %
Pets	5832 6044	4494 4628	1216 1266	122 150	77.06 % 76.57 %	20.85 % 20.95 %	2.09 % 2.48 %
Sport & Fitness	5982 5966	4589 4538	1270 1289	123 139	76.71 % 76.06 %	21.23 % 21.61 %	2.06 % 2.33 %
Job & Career	5965 5805	4537 4293	1300 1383	128 129	76.06 % 73.95 %	21.79 % 23.82 %	2.15 % 2.22 %
Dating	5889 6096	4313 4448	1466 1502	110 146	73.24 % 72.97 %	24.89 % 24.64 %	1.87 % 2.40 %
Other	5899 5913	4613 4658	1152 1120	134 135	78.20 % 78.78 %	19.53 % 18.94 %	2.27 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5749	4125 4230	1335 1383	111 136	74.04 % 73.58 %	23.96 % 24.06 %	1.99 % 2.37 %
Outlook Mail	5472 5551	4161 4199	1196 1218	115 134	76.04 % 75.64 %	21.86 % 21.94 %	2.10 % 2.41 %
Yahoo Mail	5460 5389	4155 4096	1185 1163	120 130	76.10 % 76.01 %	21.70 % 21.58 %	2.20 % 2.41 %
AOL Mail	5454 5421	4171 4128	1160 1154	123 139	76.48 % 76.15 %	21.27 % 21.29 %	2.26 % 2.56 %
Mail.com	5536 5473	4394 4237	1029 1110	113 126	79.37 % 77.42 %	18.59 % 20.28 %	2.04 % 2.30 %
Yandex Mail	5330 5537	4125 4191	1104 1221	101 125	77.39 % 75.69 %	20.71 % 22.05 %	1.89 % 2.26 %
GMX Mail	5596 5437	4230 4101	1245 1209	121 127	75.59 % 75.43 %	22.25 % 22.24 %	2.16 % 2.34 %
Zoho Mail	5518 5426	4337 4257	1064 1041	117 128	78.60 % 78.46 %	19.28 % 19.19 %	2.12 % 2.36 %
ProtonMail	5600 5529	4443 4351	1034 1053	123 125	79.34 % 78.69 %	18.46 % 19.05 %	2.20 % 2.26 %
Custom Mail	5477 5609	4443 4490	924 990	110 129	81.12 % 80.05 %	16.87 % 17.65 %	2.01 % 2.30 %
iCloud Mail	5452 5310	4036 3859	1303 1320	113 131	74.03 % 72.67 %	23.90 % 24.86 %	2.07 % 2.47 %
Tuta	5533 5461	4385 4288	1030 1039	118 134	79.25 % 78.52 %	18.62 % 19.03 %	2.13 % 2.45 %
Juno.com	5504 5359	4396 4228	985 1001	123 130	79.87 % 78.90 %	17.90 % 18.68 %	2.23 % 2.43 %
Mailfence	5433 5494	4311 4313	1011 1051	111 130	79.35 % 78.50 %	18.61 % 19.13 %	2.04 % 2.37 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.