MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 66.291	51.054 51.770	13.829 13.154	1.499 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.10 %	20.83 % 19.84 %	2.26 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5153	3894 3949	1089 1101	118 103	76.34 % 76.63 %	21.35 % 21.37 %	2.31 % 2.00 %
Elektronics	4904 4958	3804 3899	996 954	104 105	77.57 % 78.64 %	20.31 % 19.24 %	2.12 % 2.12 %
Entertainment	5369 5001	4076 3898	1171 999	122 104	75.92 % 77.94 %	21.81 % 19.98 %	2.27 % 2.08 %
Cosmetics & Beauty	5168 5061	4006 3979	1041 977	121 105	77.52 % 78.62 %	20.14 % 19.30 %	2.34 % 2.07 %
Food & Drink	5285 4952	4035 3841	1124 1009	126 102	76.35 % 77.56 %	21.27 % 20.38 %	2.38 % 2.06 %
Home & Garden	4863 5025	3697 3920	1056 1000	110 105	76.02 % 78.01 %	21.71 % 19.90 %	2.26 % 2.09 %
Finance	5073 5173	4069 4182	898 877	106 114	80.21 % 80.84 %	17.70 % 16.95 %	2.09 % 2.20 %
Health	5124 5211	4147 4237	861 876	116 98	80.93 % 81.31 %	16.80 % 16.81 %	2.26 % 1.88 %
Pets	4941 5136	3794 4006	1033 1021	114 109	76.79 % 78.00 %	20.91 % 19.88 %	2.31 % 2.12 %
Sport & Fitness	5173 5048	3949 3934	1111 1011	113 103	76.34 % 77.93 %	21.48 % 20.03 %	2.18 % 2.04 %
Job & Career	5096 5114	3798 3877	1183 1127	115 110	74.53 % 75.81 %	23.21 % 22.04 %	2.26 % 2.15 %
Dating	5038 5323	3682 3953	1241 1265	115 105	73.08 % 74.26 %	24.63 % 23.76 %	2.28 % 1.97 %
Other	5247 5136	4103 4095	1025 937	119 104	78.20 % 79.73 %	19.53 % 18.24 %	2.27 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4828	3525 3620	1190 1113	99 95	73.22 % 74.98 %	24.72 % 23.05 %	2.06 % 1.97 %
Outlook Mail	4762 4793	3581 3670	1078 1023	103 100	75.20 % 76.57 %	22.64 % 21.34 %	2.16 % 2.09 %
Yahoo Mail	4667 4663	3510 3610	1038 951	119 102	75.21 % 77.42 %	22.24 % 20.39 %	2.55 % 2.19 %
AOL Mail	4835 4530	3679 3509	1043 925	113 96	76.09 % 77.46 %	21.57 % 20.42 %	2.34 % 2.12 %
Mail.com	4713 4778	3701 3765	903 917	109 96	78.53 % 78.80 %	19.16 % 19.19 %	2.31 % 2.01 %
Yandex Mail	4602 4812	3523 3721	970 1001	109 90	76.55 % 77.33 %	21.08 % 20.80 %	2.37 % 1.87 %
GMX Mail	4884 4740	3652 3594	1126 1056	106 90	74.77 % 75.82 %	23.05 % 22.28 %	2.17 % 1.90 %
Zoho Mail	4719 4651	3669 3695	935 862	115 94	77.75 % 79.45 %	19.81 % 18.53 %	2.44 % 2.02 %
ProtonMail	4809 4801	3772 3838	933 857	104 106	78.44 % 79.94 %	19.40 % 17.85 %	2.16 % 2.21 %
Custom Mail	4669 4694	3797 3817	778 782	94 95	81.32 % 81.32 %	16.66 % 16.66 %	2.01 % 2.02 %
iCloud Mail	4648 4792	3388 3550	1161 1133	99 109	72.89 % 74.08 %	24.98 % 23.64 %	2.13 % 2.27 %
Tuta	4741 4790	3737 3848	898 841	106 101	78.82 % 80.33 %	18.94 % 17.56 %	2.24 % 2.11 %
Juno.com	4766 4723	3779 3772	878 851	109 100	79.29 % 79.86 %	18.42 % 18.02 %	2.29 % 2.12 %
Mailfence	4753 4696	3741 3761	898 842	114 93	78.71 % 80.09 %	18.89 % 17.93 %	2.40 % 1.98 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.