MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 76.292	59.252 58.458	15.766 16.022	1.595 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.62 %	20.58 % 21.00 %	2.08 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5850	4621 4451	1214 1259	132 140	77.44 % 76.09 %	20.35 % 21.52 %	2.21 % 2.39 %
Elektronics	5833 5781	4562 4458	1155 1195	116 128	78.21 % 77.11 %	19.80 % 20.67 %	1.99 % 2.21 %
Entertainment	5887 5795	4518 4442	1242 1208	127 145	76.75 % 76.65 %	21.10 % 20.85 %	2.16 % 2.50 %
Cosmetics & Beauty	5995 5920	4649 4516	1213 1255	133 149	77.55 % 76.28 %	20.23 % 21.20 %	2.22 % 2.52 %
Food & Drink	5899 5812	4523 4436	1254 1235	122 141	76.67 % 76.32 %	21.26 % 21.25 %	2.07 % 2.43 %
Home & Garden	5782 5674	4470 4312	1189 1226	123 136	77.31 % 76.00 %	20.56 % 21.61 %	2.13 % 2.40 %
Finance	5772 5979	4663 4820	994 1028	115 131	80.79 % 80.62 %	17.22 % 17.19 %	1.99 % 2.19 %
Health	5975 5840	4841 4695	1020 1006	114 139	81.02 % 80.39 %	17.07 % 17.23 %	1.91 % 2.38 %
Pets	5858 5865	4488 4470	1246 1249	124 146	76.61 % 76.21 %	21.27 % 21.30 %	2.12 % 2.49 %
Sport & Fitness	5916 5958	4517 4526	1279 1296	120 136	76.35 % 75.97 %	21.62 % 21.75 %	2.03 % 2.28 %
Job & Career	5965 5824	4522 4289	1315 1401	128 134	75.81 % 73.64 %	22.05 % 24.06 %	2.15 % 2.30 %
Dating	5837 6152	4253 4455	1471 1554	113 143	72.86 % 72.42 %	25.20 % 25.26 %	1.94 % 2.32 %
Other	5927 5842	4625 4588	1174 1110	128 144	78.03 % 78.53 %	19.81 % 19.00 %	2.16 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5700	4089 4182	1328 1384	115 134	73.92 % 73.37 %	24.01 % 24.28 %	2.08 % 2.35 %
Outlook Mail	5564 5471	4210 4118	1236 1221	118 132	75.66 % 75.27 %	22.21 % 22.32 %	2.12 % 2.41 %
Yahoo Mail	5448 5397	4117 4097	1213 1170	118 130	75.57 % 75.91 %	22.27 % 21.68 %	2.17 % 2.41 %
AOL Mail	5409 5444	4134 4122	1161 1186	114 136	76.43 % 75.72 %	21.46 % 21.79 %	2.11 % 2.50 %
Mail.com	5504 5463	4344 4216	1044 1125	116 122	78.92 % 77.17 %	18.97 % 20.59 %	2.11 % 2.23 %
Yandex Mail	5317 5504	4106 4151	1115 1226	96 127	77.22 % 75.42 %	20.97 % 22.27 %	1.81 % 2.31 %
GMX Mail	5521 5398	4158 4051	1243 1220	120 127	75.31 % 75.05 %	22.51 % 22.60 %	2.17 % 2.35 %
Zoho Mail	5495 5369	4314 4201	1067 1037	114 131	78.51 % 78.25 %	19.42 % 19.31 %	2.07 % 2.44 %
ProtonMail	5549 5477	4390 4322	1043 1031	116 124	79.11 % 78.91 %	18.80 % 18.82 %	2.09 % 2.26 %
Custom Mail	5367 5598	4325 4465	933 1002	109 131	80.59 % 79.76 %	17.38 % 17.90 %	2.03 % 2.34 %
iCloud Mail	5449 5337	4026 3883	1311 1323	112 131	73.89 % 72.76 %	24.06 % 24.79 %	2.06 % 2.45 %
Tuta	5457 5408	4309 4239	1035 1038	113 131	78.96 % 78.38 %	18.97 % 19.19 %	2.07 % 2.42 %
Juno.com	5540 5353	4416 4211	1000 1015	124 127	79.71 % 78.67 %	18.05 % 18.96 %	2.24 % 2.37 %
Mailfence	5461 5373	4314 4200	1037 1044	110 129	79.00 % 78.17 %	18.99 % 19.43 %	2.01 % 2.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.