MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.501	59.487 58.876	15.878 15.914	1.594 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 76.96 %	20.63 % 20.80 %	2.07 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5936	4650 4533	1219 1270	131 133	77.50 % 76.36 %	20.32 % 21.39 %	2.18 % 2.24 %
Elektronics	5883 5824	4607 4515	1161 1184	115 125	78.31 % 77.52 %	19.73 % 20.33 %	1.95 % 2.15 %
Entertainment	5935 5703	4556 4391	1250 1175	129 137	76.76 % 76.99 %	21.06 % 20.60 %	2.17 % 2.40 %
Cosmetics & Beauty	5962 5999	4613 4595	1217 1267	132 137	77.37 % 76.60 %	20.41 % 21.12 %	2.21 % 2.28 %
Food & Drink	5877 5800	4530 4428	1223 1235	124 137	77.08 % 76.34 %	20.81 % 21.29 %	2.11 % 2.36 %
Home & Garden	5876 5774	4533 4419	1218 1224	125 131	77.14 % 76.53 %	20.73 % 21.20 %	2.13 % 2.27 %
Finance	5828 5942	4709 4821	1005 996	114 125	80.80 % 81.13 %	17.24 % 16.76 %	1.96 % 2.10 %
Health	5965 5777	4812 4673	1037 978	116 126	80.67 % 80.89 %	17.38 % 16.93 %	1.94 % 2.18 %
Pets	5918 6037	4536 4610	1259 1289	123 138	76.65 % 76.36 %	21.27 % 21.35 %	2.08 % 2.29 %
Sport & Fitness	5894 5935	4500 4522	1275 1286	119 127	76.35 % 76.19 %	21.63 % 21.67 %	2.02 % 2.14 %
Job & Career	6055 5829	4585 4335	1341 1370	129 124	75.72 % 74.37 %	22.15 % 23.50 %	2.13 % 2.13 %
Dating	5860 6050	4263 4384	1486 1530	111 136	72.75 % 72.46 %	25.36 % 25.29 %	1.89 % 2.25 %
Other	5906 5895	4593 4650	1187 1110	126 135	77.77 % 78.88 %	20.10 % 18.83 %	2.13 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5720	4158 4226	1348 1368	118 126	73.93 % 73.88 %	23.97 % 23.92 %	2.10 % 2.20 %
Outlook Mail	5631 5654	4270 4259	1245 1267	116 128	75.83 % 75.33 %	22.11 % 22.41 %	2.06 % 2.26 %
Yahoo Mail	5381 5470	4091 4157	1175 1188	115 125	76.03 % 76.00 %	21.84 % 21.72 %	2.14 % 2.29 %
AOL Mail	5499 5323	4208 4038	1173 1158	118 127	76.52 % 75.86 %	21.33 % 21.75 %	2.15 % 2.39 %
Mail.com	5538 5370	4376 4163	1048 1096	114 111	79.02 % 77.52 %	18.92 % 20.41 %	2.06 % 2.07 %
Yandex Mail	5381 5681	4133 4319	1149 1235	99 127	76.81 % 76.03 %	21.35 % 21.74 %	1.84 % 2.24 %
GMX Mail	5464 5409	4128 4091	1219 1194	117 124	75.55 % 75.63 %	22.31 % 22.07 %	2.14 % 2.29 %
Zoho Mail	5556 5415	4351 4264	1090 1028	115 123	78.31 % 78.74 %	19.62 % 18.98 %	2.07 % 2.27 %
ProtonMail	5564 5429	4405 4290	1043 1026	116 113	79.17 % 79.02 %	18.75 % 18.90 %	2.08 % 2.08 %
Custom Mail	5358 5615	4305 4489	944 1004	109 122	80.35 % 79.95 %	17.62 % 17.88 %	2.03 % 2.17 %
iCloud Mail	5424 5279	3991 3870	1320 1289	113 120	73.58 % 73.31 %	24.34 % 24.42 %	2.08 % 2.27 %
Tuta	5520 5387	4346 4249	1060 1013	114 125	78.73 % 78.88 %	19.20 % 18.80 %	2.07 % 2.32 %
Juno.com	5487 5411	4361 4275	999 1014	127 122	79.48 % 79.01 %	18.21 % 18.74 %	2.31 % 2.25 %
Mailfence	5532 5338	4364 4186	1065 1034	103 118	78.89 % 78.42 %	19.25 % 19.37 %	1.86 % 2.21 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.