MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.082 66.061	51.160 50.618	13.535 13.815	1.387 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.42 % 76.62 %	20.48 % 20.91 %	2.10 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5136 5096	3984 3839	1035 1131	117 126	77.57 % 75.33 %	20.15 % 22.19 %	2.28 % 2.47 %
Elektronics	4977 4947	3884 3824	992 1000	101 123	78.04 % 77.30 %	19.93 % 20.21 %	2.03 % 2.49 %
Entertainment	5090 5021	3923 3848	1055 1042	112 131	77.07 % 76.64 %	20.73 % 20.75 %	2.20 % 2.61 %
Cosmetics & Beauty	5184 5117	4023 3912	1054 1074	107 131	77.60 % 76.45 %	20.33 % 20.99 %	2.06 % 2.56 %
Food & Drink	5275 4942	4053 3770	1108 1048	114 124	76.83 % 76.28 %	21.00 % 21.21 %	2.16 % 2.51 %
Home & Garden	4841 4962	3737 3769	1002 1072	102 121	77.19 % 75.96 %	20.70 % 21.60 %	2.11 % 2.44 %
Finance	4984 5164	4024 4115	864 929	96 120	80.74 % 79.69 %	17.34 % 17.99 %	1.93 % 2.32 %
Health	5118 5057	4140 4077	872 859	106 121	80.89 % 80.62 %	17.04 % 16.99 %	2.07 % 2.39 %
Pets	4994 5210	3849 3989	1034 1084	111 137	77.07 % 76.56 %	20.70 % 20.81 %	2.22 % 2.63 %
Sport & Fitness	5103 5096	3901 3867	1104 1108	98 121	76.45 % 75.88 %	21.63 % 21.74 %	1.92 % 2.37 %
Job & Career	5105 5089	3861 3769	1133 1199	111 121	75.63 % 74.06 %	22.19 % 23.56 %	2.17 % 2.38 %
Dating	5136 5224	3754 3809	1280 1288	102 127	73.09 % 72.91 %	24.92 % 24.66 %	1.99 % 2.43 %
Other	5139 5136	4027 4030	1002 981	110 125	78.36 % 78.47 %	19.50 % 19.10 %	2.14 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4768 4929	3505 3617	1166 1192	97 120	73.51 % 73.38 %	24.45 % 24.18 %	2.03 % 2.43 %
Outlook Mail	4707 4678	3566 3530	1045 1025	96 123	75.76 % 75.46 %	22.20 % 21.91 %	2.04 % 2.63 %
Yahoo Mail	4679 4535	3546 3437	1029 981	104 117	75.79 % 75.79 %	21.99 % 21.63 %	2.22 % 2.58 %
AOL Mail	4750 4583	3617 3482	1018 981	115 120	76.15 % 75.98 %	21.43 % 21.41 %	2.42 % 2.62 %
Mail.com	4786 4740	3790 3650	898 975	98 115	79.19 % 77.00 %	18.76 % 20.57 %	2.05 % 2.43 %
Yandex Mail	4665 4759	3606 3597	963 1053	96 109	77.30 % 75.58 %	20.64 % 22.13 %	2.06 % 2.29 %
GMX Mail	4801 4721	3630 3532	1074 1078	97 111	75.61 % 74.81 %	22.37 % 22.83 %	2.02 % 2.35 %
Zoho Mail	4693 4629	3693 3604	896 912	104 113	78.69 % 77.86 %	19.09 % 19.70 %	2.22 % 2.44 %
ProtonMail	4705 4776	3720 3743	887 914	98 119	79.06 % 78.37 %	18.85 % 19.14 %	2.08 % 2.49 %
Custom Mail	4677 4773	3780 3802	807 853	90 118	80.82 % 79.66 %	17.25 % 17.87 %	1.92 % 2.47 %
iCloud Mail	4582 4661	3382 3377	1110 1162	90 122	73.81 % 72.45 %	24.23 % 24.93 %	1.96 % 2.62 %
Tuta	4734 4794	3727 3787	908 891	99 116	78.73 % 78.99 %	19.18 % 18.59 %	2.09 % 2.42 %
Juno.com	4865 4753	3883 3744	874 896	108 113	79.82 % 78.77 %	17.97 % 18.85 %	2.22 % 2.38 %
Mailfence	4670 4730	3715 3716	860 902	95 112	79.55 % 78.56 %	18.42 % 19.07 %	2.03 % 2.37 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.