MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.936 65.998	51.160 50.496	13.384 13.892	1.392 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 76.51 %	20.30 % 21.05 %	2.11 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5099 5050	3965 3818	1019 1104	115 128	77.76 % 75.60 %	19.98 % 21.86 %	2.26 % 2.53 %
Elektronics	5008 5037	3919 3891	990 1024	99 122	78.25 % 77.25 %	19.77 % 20.33 %	1.98 % 2.42 %
Entertainment	5033 4916	3870 3753	1048 1032	115 131	76.89 % 76.34 %	20.82 % 20.99 %	2.28 % 2.66 %
Cosmetics & Beauty	5185 5130	4035 3905	1039 1094	111 131	77.82 % 76.12 %	20.04 % 21.33 %	2.14 % 2.55 %
Food & Drink	5184 4966	3994 3788	1077 1056	113 122	77.04 % 76.28 %	20.78 % 21.26 %	2.18 % 2.46 %
Home & Garden	4912 4955	3806 3765	998 1068	108 122	77.48 % 75.98 %	20.32 % 21.55 %	2.20 % 2.46 %
Finance	5032 5214	4079 4164	852 932	101 118	81.06 % 79.86 %	16.93 % 17.87 %	2.01 % 2.26 %
Health	5110 5023	4145 4039	860 862	105 122	81.12 % 80.41 %	16.83 % 17.16 %	2.05 % 2.43 %
Pets	4968 5226	3822 3995	1042 1100	104 131	76.93 % 76.44 %	20.97 % 21.05 %	2.09 % 2.51 %
Sport & Fitness	5174 5067	3965 3831	1105 1117	104 119	76.63 % 75.61 %	21.36 % 22.04 %	2.01 % 2.35 %
Job & Career	5121 5039	3890 3712	1122 1214	109 113	75.96 % 73.67 %	21.91 % 24.09 %	2.13 % 2.24 %
Dating	5104 5302	3750 3863	1256 1310	98 129	73.47 % 72.86 %	24.61 % 24.71 %	1.92 % 2.43 %
Other	5006 5073	3920 3972	976 979	110 122	78.31 % 78.30 %	19.50 % 19.30 %	2.20 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4713 5062	3478 3704	1139 1236	96 122	73.80 % 73.17 %	24.17 % 24.42 %	2.04 % 2.41 %
Outlook Mail	4690 4745	3564 3578	1027 1047	99 120	75.99 % 75.41 %	21.90 % 22.07 %	2.11 % 2.53 %
Yahoo Mail	4677 4540	3550 3439	1021 988	106 113	75.90 % 75.75 %	21.83 % 21.76 %	2.27 % 2.49 %
AOL Mail	4716 4623	3603 3506	1001 998	112 119	76.40 % 75.84 %	21.23 % 21.59 %	2.37 % 2.57 %
Mail.com	4803 4699	3813 3615	892 970	98 114	79.39 % 76.93 %	18.57 % 20.64 %	2.04 % 2.43 %
Yandex Mail	4594 4838	3559 3651	948 1075	87 112	77.47 % 75.47 %	20.64 % 22.22 %	1.89 % 2.32 %
GMX Mail	4720 4634	3556 3475	1066 1048	98 111	75.34 % 74.99 %	22.58 % 22.62 %	2.08 % 2.40 %
Zoho Mail	4722 4660	3721 3641	901 903	100 116	78.80 % 78.13 %	19.08 % 19.38 %	2.12 % 2.49 %
ProtonMail	4770 4758	3778 3727	889 918	103 113	79.20 % 78.33 %	18.64 % 19.29 %	2.16 % 2.37 %
Custom Mail	4779 4846	3872 3852	809 879	98 115	81.02 % 79.49 %	16.93 % 18.14 %	2.05 % 2.37 %
iCloud Mail	4637 4576	3432 3314	1108 1148	97 114	74.01 % 72.42 %	23.89 % 25.09 %	2.09 % 2.49 %
Tuta	4747 4623	3763 3623	884 886	100 114	79.27 % 78.37 %	18.62 % 19.17 %	2.11 % 2.47 %
Juno.com	4755 4672	3805 3685	844 873	106 114	80.02 % 78.87 %	17.75 % 18.69 %	2.23 % 2.44 %
Mailfence	4613 4722	3666 3686	855 923	92 113	79.47 % 78.06 %	18.53 % 19.55 %	1.99 % 2.39 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.