MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.544 64.256	51.065 51.984	12.507 11.432	1.462 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.12 % 80.90 %	19.38 % 17.79 %	2.27 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4875 5017	3825 3990	979 947	106 97	78.46 % 79.53 %	20.08 % 18.88 %	2.17 % 1.93 %
Elektronics	4838 4959	3830 4054	942 838	103 112	79.16 % 81.75 %	19.47 % 16.90 %	2.13 % 2.26 %
Entertainment	5193 5054	4062 4088	1048 905	118 100	78.22 % 80.89 %	20.18 % 17.91 %	2.27 % 1.98 %
Cosmetics & Beauty	4990 4874	3989 3977	913 852	119 96	79.94 % 81.60 %	18.30 % 17.48 %	2.38 % 1.97 %
Food & Drink	5230 4756	4120 3832	1021 873	129 99	78.78 % 80.57 %	19.52 % 18.36 %	2.47 % 2.08 %
Home & Garden	4733 4986	3704 4050	949 881	111 103	78.26 % 81.23 %	20.05 % 17.67 %	2.35 % 2.07 %
Finance	4973 4816	4052 3968	855 772	106 107	81.48 % 82.39 %	17.19 % 16.03 %	2.13 % 2.22 %
Health	4995 4962	4094 4116	847 768	114 90	81.96 % 82.95 %	16.96 % 15.48 %	2.28 % 1.81 %
Pets	4933 5128	3909 4149	937 903	115 97	79.24 % 80.91 %	18.99 % 17.61 %	2.33 % 1.89 %
Sport & Fitness	4958 4893	3915 3945	983 878	109 92	78.96 % 80.63 %	19.83 % 17.94 %	2.20 % 1.88 %
Job & Career	4998 4916	3859 3906	1057 949	115 104	77.21 % 79.45 %	21.15 % 19.30 %	2.30 % 2.12 %
Dating	4840 4920	3712 3850	1048 1022	108 94	76.69 % 78.25 %	21.65 % 20.77 %	2.23 % 1.91 %
Other	4988 4975	3994 4059	928 844	109 98	80.07 % 81.59 %	18.60 % 16.96 %	2.19 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4820 4670	3701 3698	1051 936	100 91	76.78 % 79.19 %	21.80 % 20.04 %	2.07 % 1.95 %
Outlook Mail	4592 4924	3603 3941	943 926	99 96	78.46 % 80.04 %	20.54 % 18.81 %	2.16 % 1.95 %
Yahoo Mail	4594 4688	3586 3774	906 856	112 95	78.06 % 80.50 %	19.72 % 18.26 %	2.44 % 2.03 %
AOL Mail	4861 4499	3820 3634	969 807	111 92	78.58 % 80.77 %	19.93 % 17.94 %	2.28 % 2.04 %
Mail.com	4827 4687	3873 3838	880 802	112 95	80.24 % 81.89 %	18.23 % 17.11 %	2.32 % 2.03 %
Yandex Mail	4728 4988	3693 4005	953 898	115 97	78.11 % 80.29 %	20.16 % 18.00 %	2.43 % 1.94 %
GMX Mail	4845 4755	3773 3794	1031 931	99 89	77.87 % 79.79 %	21.28 % 19.58 %	2.04 % 1.87 %
Zoho Mail	4651 4609	3739 3770	866 755	115 97	80.39 % 81.80 %	18.62 % 16.38 %	2.47 % 2.10 %
ProtonMail	4713 4768	3793 3915	845 781	102 101	80.48 % 82.11 %	17.93 % 16.38 %	2.16 % 2.12 %
Custom Mail	4655 4523	3809 3760	772 699	96 86	81.83 % 83.13 %	16.58 % 15.45 %	2.06 % 1.90 %
iCloud Mail	4525 4757	3464 3732	1020 977	99 100	76.55 % 78.45 %	22.54 % 20.54 %	2.19 % 2.10 %
Tuta	4762 4644	3840 3839	848 749	116 93	80.64 % 82.67 %	17.81 % 16.13 %	2.44 % 2.00 %
Juno.com	4807 4640	3870 3787	835 768	111 97	80.51 % 81.62 %	17.37 % 16.55 %	2.31 % 2.09 %
Mailfence	3164 3104	2501 2497	588 547	75 60	79.05 % 80.44 %	18.58 % 17.62 %	2.37 % 1.93 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.