MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.267 65.210	51.137 51.727	13.071 12.292	1.361 1.362

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 79.32 %	20.03 % 18.85 %	2.09 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4987 5002	3871 3885	1037 1015	101 104	77.62 % 77.67 %	20.79 % 20.29 %	2.03 % 2.08 %
Elektronics	4907 4926	3871 3942	970 891	94 109	78.89 % 80.02 %	19.77 % 18.09 %	1.92 % 2.21 %
Entertainment	5288 5041	4105 3984	1108 966	111 106	77.63 % 79.03 %	20.95 % 19.16 %	2.10 % 2.10 %
Cosmetics & Beauty	5049 4918	3985 3938	967 896	114 103	78.93 % 80.07 %	19.15 % 18.22 %	2.26 % 2.09 %
Food & Drink	5265 4841	4089 3815	1079 937	121 101	77.66 % 78.81 %	20.49 % 19.36 %	2.30 % 2.09 %
Home & Garden	4715 4997	3648 3966	985 941	102 106	77.37 % 79.37 %	20.89 % 18.83 %	2.16 % 2.12 %
Finance	5020 5027	4070 4104	868 829	98 113	81.08 % 81.64 %	17.29 % 16.49 %	1.95 % 2.25 %
Health	5008 5108	4086 4199	840 830	103 98	81.59 % 82.20 %	16.77 % 16.25 %	2.06 % 1.92 %
Pets	4928 5077	3860 4021	989 949	105 105	78.33 % 79.20 %	20.07 % 18.69 %	2.13 % 2.07 %
Sport & Fitness	5039 4998	3930 3950	1033 956	103 102	77.99 % 79.03 %	20.50 % 19.13 %	2.04 % 2.04 %
Job & Career	4989 4981	3816 3861	1090 1022	104 110	76.49 % 77.51 %	21.85 % 20.52 %	2.08 % 2.21 %
Dating	4949 5215	3721 3970	1147 1161	99 101	75.19 % 76.13 %	23.18 % 22.26 %	2.00 % 1.94 %
Other	5123 5079	4085 4092	958 899	106 104	79.74 % 80.57 %	18.70 % 17.70 %	2.07 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4801 4692	3618 3600	1136 1008	87 97	75.36 % 76.73 %	23.66 % 21.48 %	1.81 % 2.07 %
Outlook Mail	4589 4895	3525 3839	997 970	89 99	76.81 % 78.43 %	21.73 % 19.82 %	1.94 % 2.02 %
Yahoo Mail	4637 4718	3550 3722	970 902	108 103	76.56 % 78.89 %	20.92 % 19.12 %	2.33 % 2.18 %
AOL Mail	4887 4544	3788 3578	1014 885	103 97	77.51 % 78.74 %	20.75 % 19.48 %	2.11 % 2.13 %
Mail.com	4789 4787	3814 3849	902 862	104 102	79.64 % 80.41 %	18.83 % 18.01 %	2.17 % 2.13 %
Yandex Mail	4681 4782	3641 3765	958 922	105 92	77.78 % 78.73 %	20.47 % 19.28 %	2.24 % 1.92 %
GMX Mail	4864 4698	3723 3646	1076 977	93 90	76.54 % 77.61 %	22.12 % 20.80 %	1.91 % 1.92 %
Zoho Mail	4722 4615	3765 3714	890 814	108 100	79.73 % 80.48 %	18.85 % 17.64 %	2.29 % 2.17 %
ProtonMail	4729 4869	3786 3938	870 835	94 106	80.06 % 80.88 %	18.40 % 17.15 %	1.99 % 2.18 %
Custom Mail	4626 4585	3781 3773	770 727	87 92	81.73 % 82.29 %	16.65 % 15.86 %	1.88 % 2.01 %
iCloud Mail	4499 4800	3371 3648	1073 1059	89 109	74.93 % 76.00 %	23.85 % 22.06 %	1.98 % 2.27 %
Tuta	4741 4702	3807 3816	856 810	103 97	80.30 % 81.16 %	18.06 % 17.23 %	2.17 % 2.06 %
Juno.com	4741 4624	3812 3727	842 814	103 98	80.40 % 80.60 %	17.76 % 17.60 %	2.17 % 2.12 %
Mailfence	3961 3899	3156 3112	717 707	88 80	79.68 % 79.82 %	18.10 % 18.13 %	2.22 % 2.05 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.