MailChimp and Benchmark Email Email Deliverability Comparison

MailChimp

Benchmark Email

In this comparison, the deliverability of MailChimp and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 66.517	51.279 51.489	13.498 13.555	1.393 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 77.41 %	20.40 % 20.38 %	2.11 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5092	3951 3869	1056 1119	113 104	77.17 % 75.98 %	20.63 % 21.98 %	2.21 % 2.04 %
Elektronics	4901 4973	3847 3847	956 1013	98 113	78.49 % 77.36 %	19.51 % 20.37 %	2.00 % 2.27 %
Entertainment	5184 5012	3990 3878	1082 1024	112 110	76.97 % 77.37 %	20.87 % 20.43 %	2.16 % 2.19 %
Cosmetics & Beauty	5182 5223	4025 4055	1048 1046	109 122	77.67 % 77.64 %	20.22 % 20.03 %	2.10 % 2.34 %
Food & Drink	5293 4966	4058 3822	1117 1032	118 112	76.67 % 76.96 %	21.10 % 20.78 %	2.23 % 2.26 %
Home & Garden	4882 5045	3759 3898	1017 1033	106 114	77.00 % 77.26 %	20.83 % 20.48 %	2.17 % 2.26 %
Finance	5029 5216	4060 4194	872 902	97 120	80.73 % 80.41 %	17.34 % 17.29 %	1.93 % 2.30 %
Health	5101 5162	4143 4202	850 854	108 106	81.22 % 81.40 %	16.66 % 16.54 %	2.12 % 2.05 %
Pets	4972 5207	3836 4018	1029 1073	107 116	77.15 % 77.17 %	20.70 % 20.61 %	2.15 % 2.23 %
Sport & Fitness	5219 5103	3994 3931	1119 1062	106 110	76.53 % 77.03 %	21.44 % 20.81 %	2.03 % 2.16 %
Job & Career	5106 5025	3866 3776	1133 1138	107 111	75.71 % 75.14 %	22.19 % 22.65 %	2.10 % 2.21 %
Dating	5048 5351	3711 3944	1239 1287	98 120	73.51 % 73.71 %	24.54 % 24.05 %	1.94 % 2.24 %
Other	5133 5142	4039 4055	980 972	114 115	78.69 % 78.86 %	19.09 % 18.90 %	2.22 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4961	3557 3682	1183 1171	98 108	73.52 % 74.22 %	24.45 % 23.60 %	2.03 % 2.18 %
Outlook Mail	4761 4807	3595 3647	1070 1049	96 111	75.51 % 75.87 %	22.47 % 21.82 %	2.02 % 2.31 %
Yahoo Mail	4634 4735	3501 3641	1024 986	109 108	75.55 % 76.90 %	22.10 % 20.82 %	2.35 % 2.28 %
AOL Mail	4734 4536	3611 3467	1018 967	105 102	76.28 % 76.43 %	21.50 % 21.32 %	2.22 % 2.25 %
Mail.com	4888 4907	3873 3828	908 972	107 107	79.23 % 78.01 %	18.58 % 19.81 %	2.19 % 2.18 %
Yandex Mail	4597 4717	3554 3615	945 1007	98 95	77.31 % 76.64 %	20.56 % 21.35 %	2.13 % 2.01 %
GMX Mail	4857 4808	3686 3623	1076 1085	95 100	75.89 % 75.35 %	22.15 % 22.57 %	1.96 % 2.08 %
Zoho Mail	4694 4653	3687 3668	902 881	105 104	78.55 % 78.83 %	19.22 % 18.93 %	2.24 % 2.24 %
ProtonMail	4821 4771	3833 3766	890 897	98 108	79.51 % 78.94 %	18.46 % 18.80 %	2.03 % 2.26 %
Custom Mail	4634 4683	3781 3774	764 804	89 105	81.59 % 80.59 %	16.49 % 17.17 %	1.92 % 2.24 %
iCloud Mail	4504 4717	3317 3469	1099 1134	88 114	73.65 % 73.54 %	24.40 % 24.04 %	1.95 % 2.42 %
Tuta	4738 4797	3741 3810	899 878	98 109	78.96 % 79.42 %	18.97 % 18.30 %	2.07 % 2.27 %
Juno.com	4781 4681	3831 3719	843 860	107 102	80.13 % 79.45 %	17.63 % 18.37 %	2.24 % 2.18 %
Mailfence	4689 4744	3712 3780	877 864	100 100	79.16 % 79.68 %	18.70 % 18.21 %	2.13 % 2.11 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.